Open a coffee shop from scratch. Advertising is not a luxury, but an urgent necessity. We create a menu and negotiate with bakeries

Alexander Kaptsov

Reading time: 6 minutes

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Small cozy coffee shops are popular among lovers of an invigorating drink, because in addition to relaxing in a peaceful atmosphere, here you can order various types of coffee and enjoy delicious desserts. Coffee shops are also of particular interest to entrepreneurs, since opening them is considered a fairly profitable business with a well-established system of work. How and where to open a coffee shop, what is needed to organize a business, what you should pay attention to and whether it is profitable to work as a franchise - you will find answers to these and other questions on the website.

What documents are required to open a mini-coffee shop?

Any business activity must be officially registered. To open a coffee shop, registering as an individual entrepreneur is enough. If the establishment intends to sell alcoholic beverages, then you should form an LLC and obtain a license. The prepared package of documents is submitted for registration to the tax office. The passport and a photocopy certified by a notary are accompanied by:

A copy of the agreement for the lease or purchase of premises for business activities.
Conclusion of the SES and OGPS on the use of the premises.
Agreement for the removal of organic waste and disposal of mercury-containing lamps.
Agreement with laundry, security structure and other necessary documentation.

What do you need when opening a coffee shop?

Although opening a coffee shop is not such an expensive option as organizing a restaurant business, it also requires no less careful study of all details. So where to start?

Location - where is the best place to open a coffee shop?

According to experts, the success of a catering enterprise depends 50% on its location. To make the right choice, you should look for the premises:

In places with high traffic or in crowded places - close to cinemas, parks, stadiums, airport. The disadvantage in this case will be that most of the clientele who visit the coffee shop are unlikely to become regular visitors. Most likely, their return visit will depend on whether they find themselves in these parts again.
The location of the coffee shop near office buildings, business centers, etc. will ensure an influx of regular clientele on weekdays . Many employees will find it convenient to make appointments with clients and have a snack at lunchtime in your establishment. It will be quiet here on the weekend.

When choosing a room, you should not forget that it must have an emergency exit, which is provided for by safety requirements. IN There is no need for a large area facility; 30-40 seats are enough.

Purchase of equipment

When opening even a small coffee shop, it is very important to choose the right equipment. This difficult task is best handled by professionals who will not only take into account all the features of the business, including the planned load, but will also offer equipment from reliable manufacturers.

Basic list of equipment for a mini-coffee shop:

Coffee making machine - semi-automatic or automatic.
Coffee grinder (in case of semi-automatic equipment).
Table for cutting food.
Microwave.
Refrigerated display case (if necessary).
2-3 spacious refrigerators.
Cabinet for storing baked goods.
Bar counter.
Furniture for visitors.
Water filter.

Besides. It will be necessary to purchase kitchen utensils - all kinds of dishes, cutlery, trays, as well as interior items for decorating the hall - paintings, decorations, lamps.

Recruitment

The main criterion when recruiting staff in a coffee shop should be the ability of applicants to work with people. A kind word, a smile, a friendly attitude, the ability to listen - all this will work to attract clients.

At the initial stage, 2 coffee specialists, an accountant and a cleaner will be enough.

If you plan to offer visitors light snacks and snacks in addition to drinks, you will need a cook and several waiters. All personnel should acquire health certificates.

Creating the main menu

Ideally, a coffee shop’s assortment should include several traditional drinks for such establishments:

Espresso.
Americano.
Cappuccino.
Latte.
Mocha.
Various types of tea.

In addition to them, you can offer all kinds of desserts: buns, donuts, cakes. If the baked goods are prepared in a coffee shop, you will need additional kitchen space and appropriate permits. Or you can order it from third-party restaurants and cafes.

Marketing and advertising of a coffee shop

So that potential visitors can find out about the opened coffee shop, needs to be taken care of in a timely manner . However, you should not order the installation of billboards or advertising on television and radio, as these are unjustified expenses. The main clients of the establishment will still be passers-by and residents of adjacent buildings. Successful advertising options for a coffee shop are:

Attractive sign.
Flyer distribution.
Discount coupons.
Well, the best advertising, as always, will be word of mouth.

To effectively promote a coffee shop, you need to competently convey to your customers all your advantages. But advertising should not be oversaturated and it should display only real information. If the client's expectations are too high, he can be lost forever!

How much money do you need to open a mini-coffee shop - calculation of approximate costs

The main costs when opening a coffee shop will be the purchase of equipment and furniture. In general, you need to focus on one-time expenses in the amount of at least 2-3.5 million rubles.

What exactly is included in the list of costs?

What exactly is on this list?
Registration of individual entrepreneur + order of printing - 15,000
Licenses and permits - 10,000
Premises rental - 300,000
Repair of premises - 300,000
Equipment + furniture + kitchen utensils - 1,200,000
Interior items - 40,000
Advertising events - 50,000-70,000
Purchase and installation of cash registers - 50,000
Menu + employee uniform - 80,000
Fire safety system - 40,000

On top of this, costs for software, engineering design, and other unaccounted for ideas may add up.

Business plan for a mini-coffee shop from scratch - minimizing risks!

In order for the coffee shop to be successful and the entrepreneurial activity to be profitable, it is necessary to carefully consider the business plan.

First of all, you should decide on the required amount of initial capital, the planned revenue for the month and the total total income.

So, for example, with a properly organized business, 100 people will visit the establishment per day. the average bill will be 200-250 rubles. Revenue per day will be 2000-2500 rubles, per month - 60,000-75,000 rubles. The project will pay off within several years.

To minimize risks, it is important to choose the right location, provide visitors with quality service, set reasonable prices and design an attractive interior. The cleanliness of the establishment, delicious food and friendliness of the staff will attract the maximum number of customers.

Mini coffee shop franchise - all the pros and cons!

Purchasing a franchise allows an establishment to operate using proven technologies. A package of documents for business ownership, as well as brand recognition, will undoubtedly contribute to the effectiveness of the development of the enterprise. Even if the manager has no experience, the business can become quite profitable if you adhere to the franchisor’s recommendations and train staff. In the absence of sufficient funds for business development, the parent company will tell you which bank to get a loan from and act as a guarantor for the return of funds. This is the advantage of a ready-made business development model.

Coffee is a popular drink among a large number of people, and the ranks of its admirers are only growing every year. Therefore, “coffee to go” as a business is considered quite interesting and can be an excellent choice for a budding entrepreneur. Many lovers of the aromatic drink do not have the opportunity to spend time in a coffee shop and prefer to take coffee with them, so there will always be customers at the coffee outlet.

Advantages and disadvantages of work

But you need to remember that this business has both positive and negative aspects. Therefore, before opening a “coffee to go” point, you need to carefully study all the characteristics of the future business.

Advantages of the activity

The positive aspects of the coffee business include:

Mobility of activity , since most often these services are provided not in stationary and large coffee shops, but in small stalls or pavilions (there is no strict attachment to a specific location and, if necessary, you can quickly move).
Good demand for “coffee to go” provides a quick return on investment, since the drink is of interest to young people, teenagers, adults and even senior citizens.
You can open a business with a small initial capital , since there is no need to purchase high-cost equipment or complex elements. This is why business is suitable for any entrepreneur.

Cons of the case

Before you open a coffee to go, it is important to study some of the negative aspects of such work. These include:

Quite high competition in this field of activity;
a coffee-to-go business will be profitable if the entrepreneur himself has certain skills and knowledge in the field of creating a high-quality and tasty drink;
It is important to pay a lot of attention to finding the right and suitable location for the point (the profitability of the business depends on this).

Choosing a place for a point

You need to decide on the location of the coffee outlet. The profit and popularity of the business depends on this. You can choose the following options:

You can open takeaway coffee inside the building . These could be large shopping centers, a station building, sports complexes, etc.
The case can be organized on the street. The pavilion can be installed in a market or other place characterized by high foot traffic.

Documents for starting a business

Coffee to go is a profitable business, but to run it smoothly, it is important to have all the necessary documentation available. This includes:

documents that an entrepreneur receives upon registration - registration certificate, TIN, extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities;
documents confirming either the purchase of a trade pavilion or the lease of a suitable building;
all coffee shop employees must have health certificates;
All products must have hygienic certificates and quality certificates (provided by product suppliers).

Purchasing equipment for work

Opening a street or mini coffee shop involves purchasing the equipment necessary for full operation. You will need to purchase:

Coffee machine . It should be a high-quality device (do not opt for cheap models) that has many built-in functions. Don’t forget that a mobile coffee shop should offer a varied range of drinks.
Coffee grinder .
Small refrigerator .

Consumables (raw materials)

Coffee to go is a promising business, but only if the outlet offers a high-quality and truly tasty drink. This is only possible when purchasing coffee beans and related products. Suppliers must have a good reputation.

For full operation, you will need to purchase the following components:

quality drinking water;
milk of suitable fat content;
glasses of different sizes with lids;
napkins.

Note! Purchasing quality raw materials is a monthly expense.

Coffee shop staff

As a rule, this type of business involves operating in a small pavilion or kiosk. Therefore, it is enough to hire two baristas who will work in shifts.

The following requirements are imposed on employees:

availability of professional education or good work experience;
appearance conducive to communication;
availability of a health certificate;
specific knowledge (in particular, to distinguish between types of coffee, etc.).

An entrepreneur can do his own accounting and prepare reports for tax authorities in the first months of work. Later, after the business has matured, it will be possible to involve a professional.

How to attract clients?

It is important to know not only how to open a coffee shop, but also how to make the business popular. What can you use to attract clients? First of all, a bright sign and competent external design of the pavilion. Word of mouth also plays an important role.

Financial calculations

Step-by-step instructions that determine how to open a coffee shop should contain calculations of the costs directly for opening a point and the monthly expenses that arise in the process of doing business.

Table. Opening costs (average)

Table. Monthly costs (average)

The average monthly income is approximately 220 thousand rubles, so the business pays off in about six months. In the future, the “net” profit from the activity is approximately 70 thousand rubles.

Summary

A business based on the sale of “coffee to go” can become profitable and promising, provided that there is a competent approach to its organization and business management in general.

The popularity of coffee in Russia is growing. Many citizens choose this drink rather than tea. Research by modern marketers gives rosy forecasts - by 2018, almost half of Russians will prefer real, freshly brewed bean coffee to instant coffee. The growth of market volumes encourages entrepreneurs to study this area of \u200b\u200btrade more closely. That is why many of them are seriously considering “coffee to go” as a business that can bring impressive profits in the future.

Today you can find the concept "coffee to go" in a small town. This option is more accessible and profitable for local entrepreneurs. In small settlements, people are not ready to spend a lot of money on gatherings in a coffee shop, but they would like to buy a cup of aromatic fresh coffee on the way to work, school, or home.

For an enterprise to function successfully, a person must understand in detail the question of how to open a “coffee-to-go” from scratch, and only then begin to implement his idea. In the article we will analyze the most important points, talk about available concepts and opening options, and make calculations that will help a businessman.

Market analysis

In order not to burn out, an entrepreneur must understand exactly who his target audience will be. In this case, we are talking about the age category from 15 to 40 years, and most of the profit will come from pupils and students. This also includes workers.

As for competition, the situation is not simple. There are many retail outlets operating in this area today, and they are mobile, that is, today an entrepreneur may not be afraid of them, but tomorrow they will cause loss.

Sales in such a business are impulse - a person does not purposefully go out to buy coffee. Here, a large part of success will depend on the correct choice of location. An entrepreneur may wonder where to start opening a “coffee to go”? First of all, by studying the competitive parameters in the environment.

Success Factors

For a business to truly make a profit, it needs to provide benefits to its customers. The advantages in this case will be the following factors:

Product quality. The buyer wants to enjoy the taste of coffee. But the usual options will not be able to attract the client. You need to have a large assortment and purchase only high-quality coffee beans. You can’t skimp on equipment either - the taste of the prepared drink also largely depends on it.
Attractive price. Even if the cost is 10 rubles less than the market average, this can attract a large number of idle clients who often do not have enough money.
Convenient location. As already mentioned, people don't go to the other side of town to buy coffee. Therefore, everything will depend on the level of cross-country ability. The more passers-by, the greater the sales volume.
Quality of service. Polite and smiling staff who know their business is a strong argument for customer loyalty. He will want to come back here again.
A large assortment. If a retail outlet sells only a few varieties of coffee, you cannot hope for resounding success. The larger the assortment, the more people will buy at least something. Additionally, seasonal drinks can be sold. For example, in the summer you can include cold fruit tea and juice in your menu. You should also think about different categories of the population. For those watching their figure, coffee can be made with skim milk and no sugar. This can even be made a feature of the establishment.
Availability of accompanying products. We are talking about snack foods. It is not necessary to prepare them yourself; this will require collecting permitting documents. You can arrange a supply of fresh baked goods, sandwiches, sandwiches, for example. It is unlikely that a visitor will buy coffee and snacks to go with it in different places.
Carrying out promotions. They must develop customer loyalty. You can give the 10th cup of coffee as a gift for free. Discount cards, bonuses, gifts - all this will attract the client to the outlet; after a while he will probably want to buy coffee only in this establishment.

All of these factors help an entrepreneur understand how to succeed in opening a coffee shop.

Concept development

There are many factors that differentiate a takeaway coffee from a regular coffee shop. This concept does not imply the presence of seating for visitors or cooking. The idea is to sell a drink that the customer can drink on the go. Today, it is this option that attracts the population, including the reasonable cost of a glass of coffee.

There are 3 formats of such business:

Stall. It is usually located near the metro, bus and tram stops, universities, and business centers.
Rack. Located directly in the building of a shopping center or business center. Allows you not to worry about attracting customers due to the high level of traffic.
Mobile coffee shop. It is also called a coffee shop on wheels. This is the most expensive format, requiring you to attract clients yourself, but you can always change the location to minimize competition.

Menu creation

When opening a coffee shop, an entrepreneur does not need to collect permits, because he will not prepare the products. Coffee is the main dish on the menu. Additionally, you can develop unique drinks with sweet syrups and different toppings.

Almost 90% of the profit comes from coffee. But this does not mean that there is no need to offer other products. When opening a retail outlet in a shopping center, you can buy fresh baked goods from the supermarket if they produce them themselves.

It is not profitable to prepare products yourself. This will require the collection of documents, a larger area, and compliance with special sanitary standards. It’s better to simply arrange a supply of cookies, cakes, muffins and other products. This will allow you to receive additional profit without serious ongoing costs (initial costs will not be needed at all).

Running a business on your own is a difficult and responsible task. Some entrepreneurs are overwhelmed by this responsibility. Many of them decide not to open an independent retail outlet, but to work as a franchise. This business format really has many advantages:

availability of a ready-made concept;
ready business model;
minimizing risks;
education;
assistance in opening and running a business;
presence of loyal customers;
consulting support from franchisees;
assistance in selecting suitable equipment and raw materials (especially coffee beans);
ready-made menu, recipes, appearance of the outlet.

True, you will have to sacrifice something for this. You will need to pay a lump sum fee, make deductions in the form of royalties, and follow existing standards. In any case, the franchisor controls its franchisees; it is still impossible to achieve complete freedom of action here. Here are some current coffee to go franchise offers:

Even taking into account the purchase of a franchise, opening a takeaway coffee outlet will not require very large initial costs.

Purchasing the necessary equipment

It is very important to immediately buy quality equipment. You can also use used equipment, including renting it, but only in case of an acute shortage of funds in the first stages of opening your own business. At the first opportunity you will need to buy your own equipment, preferably foreign-made.

To operate such a mini-coffee shop you will need:

coffee machine;
coffee grinder;
refrigerator (you can store milk, snacks, desserts in it);
cooking utensils;
glasses for consumers (it is better to do it with your own symbols, this will emphasize the level of the establishment, even better if these are special thermal glasses).

Staff

Entrepreneurs are often interested in, Here a lot depends on the professionalism of the employees, their ability to find an approach to any client. A small coffee shop can be served by 1 person, he will prepare coffee and pay customers. If shift work is expected, then 2 employees will be enough.

It is very important that the bartender understands not only the types of coffee, but also all the varieties of drinks offered, and can tell what is included in each of them, what taste and strength they have.

To increase employee interest in quality customer service, you can develop a special bonus system, use bonus or piecework wages. All this will make the bartender not a simple employee, but a person interested in the success of the business.

Financial indicators

Even before starting your activities, you must make "coffee to go" calculation to understand the amount of investment required and the level of profitability. Initial costs will go towards purchasing equipment, bringing the outlet into proper shape, and purchasing raw materials. All this will cost approximately 350,000 rubles.

Current costs will include the cost of raw materials, wages and rent. The cost of drinks is about 40%, while the profitability of such a business reaches 20-25%. If you start successfully, you can pay for your business within 5-6 months.

Let's sum it up

Coffee to go is a great concept that allows you to make high profits with relatively low ongoing costs. Opening such a business does not require large initial investments, but you cannot do without the knowledge and ability to choose the right location. The success of the business will also depend on the quality of the product, the work of the staff and the concept.

In this material:

Anyone can start their own business as an individual entrepreneur and open a small coffee shop from scratch. At first glance, this task seems difficult, because it has a lot of nuances that need to be understood. But if you sort everything out, draw up a business plan and decide where to start, then organizing your own business will not take much time. Additionally, it is recommended to consult with a lawyer and entrepreneur who owns a cafeteria or restaurant.

Where to start creating a business?

In the traditional sense, a coffee shop is a cozy small establishment where you can enjoy delicious desserts, aromatic coffee or other drinks. Today you can often find coffee shops that, in addition to drinks, offer various dishes. It is recommended for a new entrepreneur to start with coffee and desserts, and over time it will be possible to add additional items to the menu, such as sandwiches or salads.

Before opening a small coffee shop from scratch, you need to competently draw up a business plan in order to calculate expenses, potential profits and the period during which it will pay off.

Next, the entrepreneur will have to perform a number of works to organize the business:

choose the right area of the city where the establishment will be located;
find a suitable premises;
arrange a comfortable interior in a coffee shop;
purchase equipment and utensils;
create a menu;
find suppliers;
hire qualified workers.

While the search for real estate is underway, you should simultaneously take care of paperwork. First of all, the future owner of the establishment must register as an LLC or individual entrepreneur. You can find out the list of required documents from the tax service. To open a coffee shop, it is better to register an individual entrepreneur, but if you plan to obtain a license for alcohol, then it is better to give preference to an LLC, besides, in this case there may be several owners of the establishment.

When registering a coffee shop, you need to decide on the form of taxation, there are only 2 of them:

UTII is a single tax on temporary income. This form is unprofitable for small businesses, because... it requires a lot of expenses.
STS is a simplified taxation system. This option will be more profitable, because... you will need to pay a single amount. In addition, reporting and accounting will be simplified.

Property and its location

The key to the success of a coffee shop is its correctly chosen location. Quiet residential areas of the city and courtyards are completely unprofitable for business. It is recommended to choose busy streets, market squares and shopping centers. Locations located near railway and bus stations, educational institutions and airports will be quite advantageous. In addition to location, it is important to pay attention to the property's rent and utility costs. Since you plan to open a small coffee shop, you can look for premises up to 100 square meters. m, but if the establishment, in addition to desserts and hot drinks, will serve various dishes, then its area must be at least 125 square meters. m. To save on rent, you can organize a mini-coffee shop for takeaway.

The selected premises must comply with the requirements of the fire department and SES, therefore, when preparing documents, you need to invite these services to carry out inspections and obtain permits. It is important to note that before inspections, the future coffee shop should be renovated, proper sanitary conditions should be created, and equipment should be installed in accordance with fire safety standards. It is always necessary to maintain order and avoid violations, because... An unscheduled inspection may take place at any time.

Purchase of furniture, dishes and equipment

For a small establishment, you don’t need to buy sofas and large tables; round or square tables and comfortable chairs would be more appropriate. To place outerwear, it is recommended to purchase floor hangers and place them between the tables. It is imperative to install a bar counter and display cases for desserts.

The dishes in the establishment should be the same, in addition, it would be nice to order a corporate logo printed on cups and saucers to emphasize solidity. Since the coffee shop serves different drinks, there should be a special cup for each of them.

The purchase of equipment will be quite expensive, because... For a new establishment you will have to buy everything at once:

coffee grinder;
coffee machine;
2-3 refrigerators;
cash machine;
water filter;
mixer;
baking cabinet.

Additional equipment can be purchased as needed.

Working staff

It is important to carefully select people to work in food service. They must not only be qualified, but also polite, because employees are the face of the establishment. For a small cafeteria, 2 bartenders, 4 waiters and 2 cleaners will be enough. It is not necessary to hire an accountant on a permanent basis; you can periodically resort to his services, for example, once a month. Once hired, all employees must undergo training to learn the menu, improve their coffee making skills and interact with customers.

To summarize, you should calculate the profitability of opening a coffee shop. The initial investment in the business will be 1-2 million rubles, depending on the scale of the establishment, the level of rent, the cost of equipment, furniture, etc. With proper organization of work, you can serve 100-150 guests daily, with a monthly income reaching 700 000 rub. If we take into account the costs of paying wages, purchasing coffee and food, the establishment will fully pay for itself in just 2 years, and will continue to generate greater profits in the future.

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Thanks to the modern pace of life, the popularity of the “coffee to go” service is constantly increasing. In medium-sized and large cities of Russia today there are dozens (and in Moscow hundreds) of small kiosks and mobile coffee shops on wheels selling an invigorating drink in thermal cups.

Despite the fact that every day the number of businessmen offering coffee in a similar format is growing, there is no fierce competition between them. For the most part, this is due to the fact that this business began to emerge not so long ago, and therefore in every locality there are still crowded places where it has not yet “reached”.

To create a highly profitable enterprise, it is necessary to draw up a competent business plan, which will cover organizational issues and calculations, conduct a market analysis, consider risks and possible threats, and provide for unforeseen expenses. This applies to all business and other countries.

How to start a coffee to go business?

Many people are sure that organizing a coffee-to-go business project is simple. On the one hand, this is true. However, there is one clarification - you can open a business simply and easily only if you know how to do it correctly. Ignorance of all the subtleties and nuances can turn a profitable and promising project into an unprofitable enterprise.

To prevent such a situation, you need to know where to start and which stages to pay more attention to. For example, first you need to determine your target audience. Puzzled by the question of who will buy takeaway coffee, an entrepreneur will be able to adjust the design, strategy, and business concept to the desires, interests and needs of specific people - future clients.

The portrait of a potential client is as follows: a young or middle-aged person, a student or worker, mobile, spending a lot of time on the street, who does not consider drinking a flavored drink in the car or on the go as something unnatural.

The business plan for this project provides for the following distribution of profits depending on the time of year:

Winter	Spring	Summer	Autumn
33%	26%	13%

As you can see, there is a certain seasonality in this case, and it should be taken into account. For example, if you are planning to expand your business, you should not do this before the summer season.

Collection of documents and registration

A coffee-to-go establishment must be registered; for this, a businessman must register as an individual entrepreneur or register an LLC. The first option is the most preferable because it saves time and money. You can register with your local tax office.

When choosing a taxation system, special attention should be paid to UTII. This option will allow you to pay less due to the small rented space and lack of staff. On average, such a tax will be approximately 3,000 rubles. In addition, for individual entrepreneurs working on UTII, a cash register is not required, which means that checks can be printed on a regular private machine.

OKVED code for “coffee to go” is 55.30 “Activities of restaurants and cafes.” For a coffee shop of this format, there is no need to obtain any permits, because such an establishment does not have a full-fledged kitchen, which means there is no thing that should be checked by supervisory authorities. All an entrepreneur must do is notify Rospotrebnadzor about the launch of his activities. SES can come and check only if a complaint is received.

Investment size

Setting up a coffee-to-go outlet is a relevant business idea with little investment. On average, the following amount of funds is required to open a takeaway coffee shop:

registration of an individual entrepreneur or LLC - 800 and 4000 rubles, respectively (state fee);
professional coffee machine - 150,000–300,000 rubles;
bar counter - 30,000–130,000 rubles;
cups - depending on the order volume and the size of the glass - 25,000–30,000 rubles.

According to the experience of businessmen who have opened their own coffee kiosks, it is possible to meet the cost of 200,000 rubles, and the maximum amount of initial investment is unlikely to exceed 400,000 rubles. This difference in starting capital is explained by the greater savings opportunities.

Of course, the amount of money required to start will largely depend on the amount of costs required to open a sales kiosk. Firstly, this is rent, secondly, the purchase of equipment, etc. You will also have to spend money on setting up a sales stand or rented kiosk. When thinking about the appearance of a point of sale, you should be guided by the fact that it should attract and attract attention, awaken the desire to drink coffee.

Not every entrepreneur is able to shell out the required amount of money to organize and promote their project. However, there are several ways you can find money to grow your business. One of them is (collective cooperation of people, built on the voluntary pooling of money or resources in order to support the efforts of other people or organizations). The second is to receive financial assistance from the state; for this, the future businessman must register with the employment service (as an unemployed person) and provide a salary certificate from his former place of work, draw up a detailed business plan and submit it to the commission for consideration.

Supplier selection

In parallel with organizing your business, you should also think about choosing suppliers. The first thing you should do is negotiate with the company supplying the coffee beans. If the client doesn’t like the coffee, then it’s a lost cause. A tasty drink is one of the main conditions for business. There are many types of coffee. The suppliers themselves and analysis of competitors’ activities will help you understand the assortment and make the right choice.

Purchasing your own coffee equipment makes the entrepreneur independent in relation to a specific coffee supplier. The range of varieties sold is also not limited to strict limits and can be expanded at the discretion of the businessman.

An entrepreneur should find out whether the variety he has chosen is suitable for traditional coffee drinks, since he will have to specialize in the usual cappuccino, latte, Americano and espresso. The volume of the first purchase will depend on the conditions under which the contract with the supplier will be signed. Don't be afraid of numbers like 10 kg or more. For a 200 ml glass, 9 g is required. coffee, for 400 ml – 18 g. Consequently, 10 kg of product will go into approximately 1,100 small cups, and this despite the fact that a retail outlet with a good location can sell much more coffee per month.

Over time, when the operation of the kiosk stabilizes, in addition to coffee, it will be possible to add an assortment of snacks (pastries, chocolates, sandwiches, etc.). It is unlikely that you will be able to make money on them, because the margin when reselling other people’s products is low.

Barista for "coffee to go"

An important component of the success of a coffee-to-go outlet is the professionalism and competence of the barista. Such an employee must not only prepare delicious coffee, but also build the right relationships with clients, conduct a polite conversation, and be able to upsell, which will increase the average bill. Finding and hiring the right employee can be fraught with certain difficulties both at the stage of opening production and at the beginning of work

When launching a retail outlet, entrepreneurs very often stand behind the counter themselves and provide customer service, working long hours without breaks or days off. However, working “on two fronts” quickly becomes exhausting, and over time the owner will simply need a replacement or a full-fledged barista. However, finding a professional is not so easy. As a rule, young people apply for barista vacancies who have no idea how to properly prepare coffee. Of course, you can hire a person without experience, but first you will have to train him. It is possible that he will make mistakes that will lead to the loss of some regular customers. But the entrepreneur will be able to save on his wages.

Rent for "coffee to go" in the business center

The “coffee to go” business project is an ideal option for those who want to organize their own business with minimal investment. However, to open a profitable and successful business, the point of sale should be located in a place with high foot traffic. When choosing a location, you need to take into account that out of 100 people passing by the kiosk, 3 people are potential clients. Therefore, the more intense this flow, the greater the chances of earning good money.

The coffee-to-go service is aimed at people who are in a constant rush and do not have time to sit in a cozy cafe. Therefore, this proposal is relevant for business centers and business districts. No less popular are such places as:

shopping and entertainment centers;
parks, squares, places adjacent to bus stops and metro stations;
station areas, higher educational institutions.

Advice: When choosing a location for a future retail outlet, it is necessary to take into account the activities of competitors. These include not only mobile coffee shops, but also large popular cafeterias that offer not only drinks, but also sweets, snacks, etc.

When planning to open a “coffee to go” in a business center, you should give preference to a place located near the entrance/exit, or where there is a large crowd of people. You will have to determine the high-traffic area yourself.

Professional coffee machines for takeaway coffee

For a point of sale to bring good profits, the quality of the coffee must be high. This is the main condition for successful sales. A cafe of this format will require a professional coffee machine (of course, super-automatic equipment will also cope with this work, but the cost of such equipment is comparable to the budget of a mobile coffee shop).

To work with a high-quality drink, you will need a seller who knows how to prepare coffee on a traditional coffee machine, as well as who has experience in setting up and maintaining this equipment.

The most suitable option for “coffee to go” is a two-group coffee machine with two tubes for frothing milk. The equipment must have a boiler with a volume of 7-8 liters. A smaller machine will not be suitable for high coffee output levels. The dimensions of this equipment are usually standard: 800*650*450 mm. When planning arranging a space for installing equipment in a kiosk, it is necessary to take into account the size of the machine and coffee grinder, which require separate space. A complete set of such equipment consumes an average of 4-4.5 kW of electricity.

When installing coffee equipment in a mobile coffee-to-go kiosk, the vehicle should be equipped with 220 W electricity and a daily supply of drinking water. In some cases, with limited capabilities, when there is no running water and there are restrictions on the use of electricity, capsule equipment and coffee capsules can be used. The cost of coffee in capsules is higher than that of coffee beans, but this does not affect profits in any way.

Purchasing equipment is the most expensive part of a business plan. Among the brands of coffee equipment, it is worth highlighting the following manufacturers:

Egro 70 Series;
Nuova Simonelli;
Saeco;
Artic;

High-quality foreign equipment is very expensive (150-250 thousand rubles or more). However, if a businessman does not have the required amount, renting equipment or purchasing used coffee machines comes to the rescue.

Sometimes coffee equipment is rented or provided free of charge by bean suppliers, subject to the purchase of a certain amount of coffee from them. They also advise on the acquisition of necessary equipment, depending on the planned scope of work, and carry out repairs and maintenance of equipment.

Franchise benefits

Any entrepreneurial idea, be it coffee to go, is associated with risks. For a novice businessman, the optimal solution that can reduce losses to a minimum would be to organize a business with a franchise of a well-known well-known brand. This approach will cost the entrepreneur much less than starting a business from scratch (some branded networks offer service packages costing from 60,000 rubles).

If a businessman purchases this package, then in return he receives assistance in obtaining the required permits, registering an establishment, and purchasing the necessary raw materials and equipment. In addition, the entrepreneur enlists the support of the franchisor in matters related to running a business. To choose the most suitable offer, it is recommended that you familiarize yourself with the catalog.

“Coffee to go” as a business - reviews

Those who have decided to use the idea of “coffee to go” to organize a business should be guided by the reviews of those who have already had experience in conducting such activities. To date, reviews about it are predominantly positive, because this service brings a stable income and, as practice shows, has prospects for development.

The popularity of establishments of this format began to grow since such a service from McDonald’s became available to Russians; over time, other retail chains began to put forward this proposal. Today you can buy a glass of an invigorating drink at almost every street kiosk, pavilion or.

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As a result, we can say that organizing a coffee-to-go business is not such a simple undertaking as it might seem at first glance. In this matter, you cannot do without start-up capital and good organizational skills. In the current conditions, in order to be competitive, it is necessary to rely on quality, service and marketing, work with assortment and prices. If you love your business and put all your strength and soul into it, you can achieve excellent results - not only profitability, but also consistently high profits.

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