Ordering a delicious lunch to your home or work is a small gastronomic pleasure that almost everyone allows themselves from time to time. Some people choose a large and hot pizza, others choose light and harmonious-tasting dishes of Japanese cuisine, while others choose something more “homemade,” for example, a simple soup with noodles and meat in addition to a vegetable salad.
And there are incredibly many different delivery services, even in small towns - they all compete with each other, constantly imposing on themselves (and setting up customers for this) increasingly stringent requirements for the quality/taste of products, service, marketing and customer loyalty.
Market laws - nothing can be done about it! But this only plays into the hands of ordinary “eaters” who are constantly looking for where the most delicious lunch will be delivered at the most affordable price in the city.
But not all companies follow the “beaten path”. There are some very funny and unusual concepts related to food delivery in the world - that's what we're going to tell you about today.
“We’ll deliver right into traffic jams”
For Europe and the USA this is surprising, but for a number of Asian countries this situation can even be called common - your delicious lunch is delivered not to your home or office (as we are used to), but to an approximate geolocation point, that is, directly to your car, for example.
In the largest cities (like Jakarta, Bangkok or Manila), drivers order a small hot lunch or a whole “box” of food for the day directly in a traffic jam, giving the car number, street and approximate location, hoping that the courier will deliver everything in approximately 30 minutes. 40 minutes.
Such delivery services are usually represented by a huge number of cafes throughout the metropolis, which allows you to respond very quickly to orders, deliver food on time and not inflate prices, keeping them at a competitive level.
“We deliver from anywhere”
And this concept appeared in India, later spreading to Bangladesh and the countries of Southeast Asia. Some delivery services do not “produce” anything, but will happily deliver any food from anywhere in the city at an agreed price. Conditionally - you can order fried chicken, and the couriers will search for it.
However, it is not this approach that has made this category of deliveries famous. The system that has taken root best is: “we take it from home.” So, if the wife of some bank employee in Delhi decides to prepare a delicious home-cooked lunch for her husband, she can send it to the office by contacting a special company - everything is delivered quickly and in special containers.
“Eat what we bring”
Such deliveries are 100% “history” for outrageous individuals. They are popular in many countries, but are especially respected in the student towns and regions of England, Scotland, the USA and Germany.
The point is simple. You call the company, name the amount of money (usually it should be more than 30-40 dollars/pounds) and some reason, for example, a romantic date. After an hour and a half, the courier brings you an absolutely “author’s” set of products, which can include both ready-made snacks and products for preparing a specific dish.
The big advantage of such services is real creativity - they can bring you something that you yourself would never think of ordering.
“The familiar in an unusual form”
Everything is much simpler here. These non-standard deliveries carry fairly “everyday” food in a not-so-usual form. It seems like nothing special, but some people are really hooked by it.
You can get a huge triangular pizza, an uncut roll that you have to eat whole (like shawarma) or some Mexican dishes styled like dessert cakes. Limitless flight of fantasy.
“We’ll deliver and serve”
In some ways, this system is similar to catering, but the differences are significant. In the case of “service delivery”, you do not need to organize or plan anything in advance - as always, you simply order, for example, a hot dinner for a certain amount and additionally pay for the services of a waiter (some companies can send a cook, sommelier, or dishwasher) .
It is quite expensive, but makes a strong impression - a trained person will open all the bags, transfer the dishes to your favorite dishes, serve everything to the table, refill the drinks, and then remove the empty plates.
All of these, of course, are very non-standard deliveries - and in “ordinary” cases (especially in Russia) there would hardly be any point in resorting to something like this. The vast majority of "real needs" are simply delivering really tasty meals with quality ingredients. So that it is fast, hot and not very expensive. All these requirements are met by the Dostaevsky service operating in Moscow and St. Petersburg - round-the-clock free delivery of a wide variety of dishes: from Japanese cuisine to cakes. Try to place an order - the level of service will pleasantly surprise you!
:: You may be interested in other culinary publications.
In the modern world, people are so busy that sometimes they don’t have time to simply prepare a meal. And this is where delivery services, now called catering, come to the rescue. Let many say that this type of service is new to Russia, but in large cities people are making full use of this convenient way to save their precious time.
Of course, catering involves not only the delivery of cooked food, but also serving and decoration. Therefore, the service is in great demand for organizing catering for company employees, banquets and conferences.
Now there are a great many restaurants and cafes that also deliver food to order. In their advertising they rely on speed and quality. And of course, any advertising should have a significant amount of humor.
We present to your attention a selection of funny advertisements for food delivery services.
25.04.2013 07:12:58
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If you decide to open a sushi bar or sushi shop, but don’t know what to call it, the information contained in this article will help you choose the best option. Below are the basic principles for creating catchy themed names for such establishments, as well as many examples of existing sushi restaurants and shops throughout the country.
Principles for constructing the names of sushi stores and sushi bars
In order to understand the main strategies for the formation of such brands, it is necessary to identify several main groups of names that have a common focus and meaning. Each of these categories is described in detail below:
- Names with direct occurrence of the word “sushi”. Stores that sell this popular dish, as well as sushi restaurants, often include the name of the main dish in their brands. The advantage of such a strategy is obvious - it allows you to emphasize the direction of the establishment and evoke the desired direct association among customers. Moreover, this principle makes it possible to distinguish sushi bars and shops from other similar establishments and retail outlets, which, of course, only benefits entrepreneurs.
- Japanese or Chinese names, as well as brands associated with Eastern culture. In general, this principle is similar to the previous one, with the only difference being that such brands “take” their sound, and not their semantic load. So, calling your establishment “Hachimaki” or “Sakura Blossom” you automatically draw a parallel with the focus of the sushi bar or store.
- Other thematic names related to sushi rolls, sea, etc. By calling his establishment “Rice and Fish” or “CutFish”, the entrepreneur also evokes the necessary associations among the clientele, although not with the help of such obvious techniques. It is enough to show your imagination and use any attributes of this dish or its relationship to the sea, and you can form a bright name, such as, for example, “Wasabi” or “Sirena”.
- Other, original names. First of all, it is worth noting that this category is the least common. However, this does not mean that it does not have its advantages. So, in this case, the name “takes” not because of its association, but because of its catchiness, which is also important in any business. “Tamagotchi”, “ToDaSe” and other names of this group are easy to remember and stand out among the brands of other establishments involved in the production and sale of sushi.
Examples of names of sushi bars and shops
Names with direct occurrence of the word “sushi”
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AutoSushi Light Vostok-sushi Daruma sushi Noodles and sushi Signor Sushini Sushi Avenue Sushi and Malt Sushi King Sushi Roll Sushi City Sushi 1st Sushi & Pizza Sushi Market Sushi Pizza Market Sushi Soro |
Sushi Traditions Toki sushi Sushi Factory Sirocco Shiska Sushi |
Japanese or Chinese names, as well as brands associated with Eastern culture
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Cheerful samurai Two sticks Gin no Taki Japanese policeman Ile Tokyo Maneki-neko Okimi San Samurai Market Tagosaga Takumi San |
Tokyo Sun Three samurai Hachimaki Hinomoto Sakura blossom Japanese express Teriyaki express |
The current name of the delivery service "Banzai" does not reflect that in addition to Japanese cuisine, other cuisines are represented.
American cuisine (pizza, quesadya, French fries, etc.); Japanese (sushi, rolls, etc.); Chinese (hot meat dishes, salads, etc.); Italian (pizza) cuisine, as well as drinks and desserts. All dishes are prepared at the company’s own facilities (immediately after the operator receives an order from the client) and are delivered by couriers. Delivery within Novosibirsk is free.
The market includes companies specializing in the delivery of either pizza or sushi, as well as delivery services for ready-made meals from restaurants.
As a rule, the name of the delivery service coincides with the name of the establishment; now in the city there are: Harakiri, Planet Sushi, Arigato, Yakitoria, Sushi House, City sushi, Master Sushi, Sesame, PizzaRio, Capriccio, Japan Mama, MaxiPizza. Target Audience: Target Audience. No studies have been conducted.
According to our data, these are men and women 18-40 years old, active consumers with an average income (go to catering establishments).
Food is ordered: home (about 70%), to offices, hotels, entertainment centers.
Ordered by companies, families, colleagues, singles.
Restriction: orders from children (over 18 years old) are not accepted. The decision to choose a delivery service is influenced by the habit of ordering in one place and the positive experience of previous orders. They refuse orders that take a long time to arrive. Statement of the problem: The strength of the company in comparison with competitors: the ability to combine orders in one service, immediately order pizza, sushi, and other dishes.
It is advisable that the name reflects the essence of the company - delivery of various foods.
We liked the name “A Feast for the Whole World.” It well reflects the content of the service: food from different national cuisines. However, this name sounds archaic, and we would like a modern version. Additionally: Associations that the name should evoke: tasty, varied, fast.
The name should be modern.
There should be no indication of the region (Siberia, Novosibirsk)
Word count: 1-2
Maybe Russian, maybe foreign
Neologisms are possible
submission form:
if the name is Russian, then only in Cyrillic, if foreign, then in Latin and Cyrillic (logos / logos)
2009-08-21 17:07
There are three directions in generation:
1. Delicious food, cooking (Gourmania, A matter of taste, etc.)
2. Fast food delivery (Momentica, Figaro)
3. Selection of different cuisines (Inter-cuisine, Potpourri)
The authors leaned heavily on the first two topics, but the Customer is most interested in ideas on the THIRD point, because it is the wide menu that is its competitive advantage..
As already reported, names that play on a set of 4 specific cuisines will not be considered, because their number and selection will change.
From the "general food" and "delivery" directions, only very vivid images in the manner of Figaro will be considered. Be careful with the word "kitchens" so that the name does not read like a furniture salon.
Foreign or Russian name - no preference. The name should not be archaic; we need a modern brand for a big city.
2009-08-26 19:17
The customer selected a new series of titles from the generation. In general, preference is given to bright emotional images and sonorous combinations.
Descriptive constructions like Foodmark are not interesting; figurative ones like StarFood, FlyFood are more pleasant
Examples on the topic \"Wide menu\" - Grand menu, Freestyle.
Vivid images of food hedonism - Hippopotamus, Epicurus
Sound combinations - Menu Avenue
We remind you that the name should not be frivolous; the Customer has a reputable company.
Of the ideas with humor, only one was noted - ShakesPIR (the brand can be advertised - SHAKESPEARE to the whole world, classics of the genre, etc.)
So, it needs to be brighter.
Perhaps clarifications and comments from the Customer will be added tomorrow.
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