Fast food on wheels as a street business. How to open a fast food stall? Snack bar as a business

• Location is everything to us!
• Land question
• Which franchise to choose
• OKVED code
• Staff
• Suppliers
• Which taxation system to choose for registering a business when opening a snack bar
  • • • Similar business ideas:

When talking about food trucks, we primarily mean mobile kiosks, carts and auto-buffets. For the most part, it is “mobility” that attracts many beginners to this business. It didn’t work in one place - nonsense, the snack bar on wheels moves to a new retail location without much difficulty. Small investments in business, a relatively “easy start”, low market saturation and a large selection of franchising solutions make street fast food on wheels a very attractive business...

Kitchen on wheels where to start

Before planning the placement of a point and drawing up a menu, you need to go through competing food service outlets and look at the range of their products. As a rule, it is not very wide, but includes various delicious foods and baked goods. You can offer visitors:

• Shawarma
• Hot dogs;
• Pizza
• Samsa

Hot dogs and shawarma are always in demand. It will be good if you can offer a wide range of hot and cold drinks. You can also open a snack bar, for example, in the format of a pancake or national cuisine. If you decide to work as a franchise, you will already be offered a ready-made set of dishes.

Basic concepts of fast food on wheels

What types of eateries are there and which one is best to open? Snack bars can be quite varied in format. There are mixed-type eateries that sell a wide range of fast food: pies, donuts, pancakes, hot dogs, etc. Or a snack bar can be based on one product: pancakes, pie, donut, dumplings, tea, grilled chicken and shawarma.
The type of products sold depends greatly on the location of the eatery. For example, in residential areas of the city, it is more advisable to open grilled chicken or dumpling eateries for those who do not have time to cook at home. But on central streets and train stations this type of product will not be in demand, since it is not possible to consume chicken or dumplings on the go. Pies, shawarma, pancakes and hot dogs - this is what is best sold to “pedestrians”. At the same time, in residential areas, pies are not so good, since most people prefer to eat nutritious food at home.

Location is everything to us!

A lot in this business depends on the location of the outlet. The assortment, design of the diner, and polite staff will not play the same role as the right location. It happens that a snack bar in one place earns several times more than a similar point 50 meters away.

If you plan to open a 24-hour retail outlet, then the issue of choosing a location becomes even more important. For such a point it is necessary to have a continuous flow of visitors at any time. The best option in this case is to locate the diner near the highway. In this case, the main clients at night will be taxi drivers and young people.

Land question

You should start a “snack business” not by purchasing equipment, but by agreeing on the location of the point. Just because your cafe has wheels does not mean that it can park in the same place as regular cars and freely sell fast food. Such an action will certainly attract the attention of regulatory authorities, district administration and police officers. An administrative fine may be imposed for such a violation.

To avoid such persecution and gain a foothold in one place, you should contact the owner of the land with a request to rent a trading place, or obtain the appropriate permission. If the land plot belongs to the municipal authorities, then regarding rental issues you should contact the city (municipal) property management committee. As a rule, it is this department that deals with concluding lease agreements. In addition, the administration’s trade department can present you with a layout diagram for non-stationary retail facilities, that is, those places where it is possible to place such facilities without any “administrative delays.”

How much money does it take to open a food truck?

The advantage of such a business is relatively low start-up costs, in contrast to opening a stationary catering outlet. A canteen or trailer equipped as a snack bar will cost an entrepreneur no more than $20,000. The supported version will cost even less - from $10,000. Plus, some costs may go towards creating a corporate identity for the eatery, organizational costs (business registration, approvals and permits) and purchasing the first batch of products.

Which franchise to choose

Opening a franchise business will help reduce the risks of a bad start. In some cases, this may turn out to be a slightly more expensive solution, but a businessman, opening under the wing of a well-known network, receives a lot of advantages. Firstly, you don’t need to worry about the design of the outlet, equipment, technology and range of goods sold - everything is provided by franchising.
Secondly, the franchise company will train your staff absolutely free of charge, give recommendations on how to increase the income of the diner, and will support your business in the future. Thirdly, by opening under a well-known brand, you begin to sell a well-known product that does not need to be further promoted - the consumer already knows what he is buying. Therefore, there is an almost complete guarantee that your point will be profitable, all that remains is not to make a mistake with the location. The only disadvantage of working with a franchise network can be described with this phrase: if you use someone else’s brand, be so kind as to work by its rules!

OKVED code

After purchasing a car buffet, you must register your business activity (individual entrepreneur or LLC) with the local tax service. When filling out the application, you must indicate OKVED code 55.30: “activities of restaurants and cafes,” which also includes the activities of eateries.

As a tax system for a snack bar, the special regime most often chosen is UTII, which sounds like “imputation” in business language. This is the most profitable type of taxation for a given business and the amount of tax largely depends on the area occupied by the facility (and it is usually small) and the mitigating coefficient k2 established by the regional authorities. The auto buffet itself, since it is a vehicle, must be registered with the traffic police.

What documents are needed for a car kitchen?

After registering a business and installing a snack bar, the facility will need to be approved by regulatory authorities, namely Rospotrebnadzor and Pozhnadzor. To approve the operation of a snack bar, Rospotrebnadzor must provide: an agreement for disinfection, an agreement for cleaning clothes, an agreement for examining ventilation systems, an agreement for garbage and solid waste removal. In general, for general information, you can study SanPiN 2.3.6.1079-01 - “Sanitary requirements for public catering organizations.”

Staff

To ensure the smooth operation of one eatery, the employment of at least two sellers will be required. Work schedule - 2 through 2. It is better to pay wages according to the principle of salary + percentage of daily revenue, but not less than a fixed amount (for example, at least 400 rubles per shift). Thus, staff motivation increases significantly.

The image of the ideal snack bar worker: a woman between 30 and 50 years old with at least 5 years of experience in catering or retail. Finding such a person is not easy, but it is these employees who make the diner truly successful.

Suppliers

A separate issue is the search for food suppliers for the snack bar. As a rule, some time after the opening, suppliers will make themselves known. Depending on the type of fast food, these may be local producers. For eateries in the “grilled chicken” format, the main suppliers are local poultry farms, for the “snack and pie” format – local bakeries. In addition, you can order semi-finished products (for example, puff pastries, pancakes), and bake the finished product directly at the point of sale.

How much can you earn at a snack bar?

You shouldn’t expect a lot of income in the first months of operation, since the point is still just gaining a regular clientele. It is also not recommended to set high prices and engage in dumping. Ideally, prices should be slightly higher than at the next counter with grandma, but lower than at McDonald's.

A well-promoted outlet with good service has revenues of up to $600-800 per day in the spring and summer. In winter, income drops somewhat, since eating “fast food” in cold weather is not always convenient, so many people prefer to eat in stationary establishments.

As for competition, you shouldn’t be afraid of it. Wise businessmen reason like this: “You don’t need to be afraid of competitors, you need to analyze them.” In general, street fast food has one feature. When a snack bar is located near well-known food chains, for example “Kroshka-Kartoshka” or “Stardogs”, revenue does not fall, but on the contrary, it increases. This is where the “food zone” effect comes into play, when the consumer knows that in such and such a place you can quickly have a snack. And therefore all the eateries in such places have a high income.

Step-by-step plan for opening a diner

Before drawing up a business plan, you need to understand the features of a food truck on wheels and how it differs from restaurants and cafes. First, decide on your pricing policy, since you will have to work with low-income people: students, schoolchildren, public sector employees. Secondly, do not skimp on the quality of products - find good suppliers. The next step is choosing the location where your establishment and vehicle will be located. After this, you need to start purchasing equipment and recruiting personnel. About the work of snack bars on wheels.

FastFood is not only a convenient way to have a snack, but also a profitable format for establishments. Beginning entrepreneurs open facilities from scratch, buy franchises and, recently, are increasingly acquiring ready-made establishments throughout Russia.

Buy fast food on wheels

It is not so easy to find such a non-standard offer, however, on the BBport portal, more and more new advertisements are published every day, not only in Moscow, but also in the regions of the Russian Federation.

Using a specially designed search tool, you can easily find a suitable option. To do this, you are asked to enter data in special fields. You can also filter offers, for example, fast food cafes with debts.

In this case, it is not necessary to select a region; the purchase of a mobile fast food can be made in another city, due to the mobility of this business:

• the food truck is easy to transport;
• if there is a website, it can be reconfigured for the appropriate region.

When purchasing, it is important to pay special attention to the legislation in various cities. For example, buying a fast food trailer with the intention of using it as a store in the central squares of Moscow would be a mistake. So that you can avoid such failures, the BBport portal provides a rating list of business brokers that you can contact for detailed advice.

Sale of mobile fast foods

Thousands of agents and owners sell using BBport. Cafes and fast food stores, shawarma businesses and any other objects are successfully sold on this Internet site.

To do this, you can use the services of brokers by selecting a specific agent or agency from the list. Or by filling out an application that will automatically reach the recipients. Often the broker already has a suitable offer, for example a counterparty who wants to buy a stall, and the sale is carried out as soon as possible.

In addition, to sell fast food, you should create a good advertisement. In the advertisement, it is important not just to write “I will sell a ready-made business in Moscow and the Moscow region,” but to provide complete information:

• sphere, name of the enterprise, for example - “cafe, fast food store on wheels”;
• data on profits, expenses, business value, its age;
• information about equipment, inventory;
• personnel data.

Selling a business, the role of a broker.

A professional broker is capable of performing a wide range of tasks. A shawarma stall is not just commercial real estate. To sell it, it is necessary to evaluate the business, analyze its profitability, check whether all the necessary documents are in order, draw up a full-fledged agreement and carry out the transaction as profitably as possible. The business idea of ​​a fast food kiosk is far from new; similar offers are presented in large numbers. Therefore, he actively uses all possible tools to sell his client’s property.

Today, fast foods in every city are extremely popular. And every day this popularity is only increasing. And if such food could previously be tasted in huge cities, today there are similar stalls in every even the smallest locality. It follows that such a point can be an excellent source of income. However, in this article we will talk about how to open a fast food on wheels.

Requirements

Fast food on wheels is a very profitable business. But here it is important to draw up a competent plan. Fast food is a place that can make people's lives easier and tastier. You will probably agree that in every city there are people who love to have a quick and tasty snack. It follows that such food will bring income to every businessman. But before doing such a thing, it is worth taking into account all the requirements that exist in Russia today. So, it’s worth listing all these mandatory requirements now.

So, in order to start such a business, you must first go through all the necessary registration procedures that relate to the vehicle. In particular, the car should be registered, undergo a technical inspection, and obtain a compulsory motor liability insurance policy. It is also important to find a driver with the appropriate license.

• You also need to register your business activity. You should open an LLC or individual entrepreneur.
• A mobile retail facility where fast food will be sold should be coordinated with the fire service and Rospotrebnadzor.
• To sell food, you should obtain appropriate permission from local authorities. This must be done in order to coordinate your object of sale with local authorities, so that conflict situations do not occur if suddenly your fast food on wheels spoils the appearance of the city or blocks any attractions.
• It is also worth contacting the SES service in order to obtain the necessary trading permit.

How much money will you have to spend

In order to create your own fast food on wheels, you need to collect all the necessary documents. And we wrote about this above. But now it’s worth talking about how much money you will have to spend on this business. So, according to experts, approximately 1,900 thousand rubles will be required here. And this money will have to be spent on:

• registering a company and obtaining all the necessary documents,
• purchasing a new car that will be fully equipped for trading,
• purchase of additional equipment for the kitchen,
• purchase of kitchen equipment,
• purchasing a variety of consumables,
• for the purchase of food products from which food will be prepared,
• business advertising.

As you can see, the costs here can be specific. But if you do everything right, the profit from this business can be decent.

Other points

This publication will help you learn about how to open a fast food on wheels in Russia. Indeed, all these recommendations will definitely come in handy. If we talk about staff, then to fully operate such a stall you will have to hire four people. In particular, you will need 2 cooks and 2 sellers.

To the main expenses it is worth adding the cost of renting a plot of land. The money will also have to be spent on paying workers.

Now it's time to talk about profits. If the average check is approximately 150 rubles, and you may have 3,000 customers per month, if you make the calculations, the profit will be decent. And in the spring-summer season, profits can be much higher.

It follows that revenue per day can be 15 thousand. Consequently, the monthly amount will be 450 thousand rubles. But if you take into account all expenses, then the net profit will be 100 thousand rubles.

Many entrepreneurs have already proven in practice that fast food is a highly profitable type of business. This applies to both stationary fast food outlets and mobile ones. Despite the lower cash turnover of an individual fast food on wheels, its profitability in percentage terms can not only be equal to, but even exceed that of a retail outlet tied to a locality. With a competent approach to business, the funds invested in mobile fast food can be justified within six months. As a business, selling fast food on wheels abroad has existed for a long time, so competition in this area is very high there. In Russia, market saturation is still average, which can be an excellent opportunity for start-up entrepreneurs to organize a business, because to begin with, it is enough to open only one point, which will not require large investments. Before moving on to the question of how to open a fast food on wheels, let's look at the distinctive features of this type of business.

Advantages and disadvantages of mobile fast food

The peculiarity of fast food in general is that it is an inferior catering establishment. Compared to canteens, cafes and restaurants, such food outlets cannot offer a large and varied menu. After all, the main goal of the buyer of fast food is to quickly have a bite and go on about their business, since there is no time not only for cooking, but also for a meal in a calm and measured atmosphere.

In other words, the main disadvantage of fast food is the inability to attract absolutely all categories of people with different food preferences. It’s easier to do this in a cafe and restaurant if you make the menu universal.

However, the above-mentioned characteristic feature of fast food is also a plus, since the simplicity and speed of preparing food simultaneously satisfies the interests of the business organizer and the needs of the target audience, which, as a rule, are business people, schoolchildren, students relaxing in parks , squares, etc.

Food made from semi-finished products is especially in great demand in large cities with a frantic pace of life. Fast food attracts people for the following reasons:

• pleasant taste;
• affordable price;
• high energy food values.

The disadvantage of “fast food” is known to everyone - it is its harmfulness associated with the high content of fats, carbohydrates, salt and spices, which is why part of the population does not accept such food under any circumstances.

Fast food on wheels as a business receives additional advantages, compared to a stationary outlet, due to the possibility of changing the location if trade in the previous location was not effective enough. In addition, in order to increase sales, you can alternate trading locations during the working day or on certain days of the week - for example, sell food near business centers, schools, institutes during the day, and in parks and squares in the evening.

What you need to start a business on wheels

Since the main thing you need to run this business is a fast food van on wheels, it is recommended to start by finding a suitable vehicle. An ordinary truck will not work for this; you need a specialized van.

There are companies on the market engaged in the conversion of mass-produced vehicles for various needs. If you wish, you can order car tuning from them according to an individual project that takes into account all your needs, but such work, as a rule, costs a pretty penny. Therefore, it is better to buy a ready-made car or trailer for fast food.

In order to save money at the initial stage, it is advisable to buy a used fast food van on wheels. If the starting capital is not enough even for a used vehicle, the only option left is to rent a car for fast food. There are quite a lot of offers on the market for commercial vehicles of this type. In the future, with successful business development, the leased property can be purchased.

Buying a mobile fast food kiosk is even less than half the battle. The most difficult thing you can encounter when organizing this type of business is all kinds of permits, obtaining which can take from 3 to 9 months. In addition to registering your activity and registering it with the tax office, you will need to undergo an inspection by the sanitary and fire services, and obtain approval of the recipe for the production of all dishes from the Rospotrebnadzor institution.

If you have the financial capacity, you can involve a specialist in coordinating the legal aspects, since there are quite a lot of nuances in the preparation of documentation.

Do not also forget that a commercial premises, in fact, is a vehicle that must be registered in accordance with all legal standards - register the car with the traffic police, undergo a technical inspection and obtain insurance.

Mobile fast food specialization

Before starting work, you need to decide on the direction of the fast food on wheels business, having worked out the menu and recipes of dishes in detail, since the amount of revenue will directly depend on the offered range of food. To create a menu, you can resort to analyzing competitors’ offers. Of course, no one will share statistics about which products are the most popular among the population and bring the greatest profit. However, in the process of observing competitors' outlets, you can draw certain conclusions and use them for your own purposes.

Mobile fast food can specialize either in one dish or offer for sale an expanded range of fast food. Popular “menu items” in Russia are the following:

• hot dogs;
• shawarma;
• grilled chickens;
• pizza;
• pies;
• pasties;
• pancakes;
• vareniki;
• cakes, buns and other confectionery products.

The menu should definitely include several hot and cold drinks, which are always in great demand, since these products are related to fast food.

Fast food brand development

In addition, the business plan for fast food on wheels must take into account such an important aspect of the business as a unique brand, which should become recognizable over time. Indeed, with a successful combination of circumstances, the business will expand, and the number of retail outlets will increase. In this regard, it is necessary to think in advance about the design of a car for fast food on wheels, since subsequently rebranding vans can negatively affect business results. For a brand name to be remembered, it must be bright and different from its competitors.

Most likely, to develop a trademark you will need outside help - from professional designers.

As a last resort, in order not to waste time and money on promoting and promoting your own brand, you can take advantage of ready-made offers from successful brands on the market by purchasing a license (franchise) for the right to carry out activities under someone else’s name.

A fast food franchise on wheels will allow you to reach a high level of profitability already in the initial stages of work. True, in this case, in addition to the initial costs of purchasing a license, you will have to make monthly service payments in favor of the franchise company, which can be very significant for the budget of a start-up company.

Moreover, it must be taken into account that the conditions for cooperation with franchise owners are often difficult to fulfill, since franchise companies make excessive demands on the organization of the activities of retail outlets, establish rules for compliance with various technical regulations, etc.

Selecting a retail outlet

Despite the fact that the point is mobile, it will not work to place it in any chosen place, since it is necessary to coordinate the lease of the land in advance.

In any case, in order to maximize profits, a mobile counter should be installed in places with high traffic, and not in residential areas, where, of course, there will be customers, but not in such numbers as, say, in the city center.

Ideally, a mobile cafe should be located in the following places:

• at large markets;
• in the station areas;
• near shopping centers;
• in a part of the city with a greater concentration of offices;
• on the central streets.

During fairs, festivals and holidays, you need to change the location by installing a retail outlet at the venue of the event, since in such cases you can even get a monthly income in a few days of work.

In order to install a mobile kiosk counter in the chosen location, permission must be obtained from the local city government or from the private owner of the territory. At the same time, it is not recommended to immediately conclude a long-term land lease agreement, since first you need to find out in practice whether there will be good revenue in this place. If the result is unsuccessful, you can change the place of trading.

Necessary equipment for work

Equipment for fast food on wheels is inexpensive. If you're on a budget, you can save money by buying used kitchen utensils. But in this case, you need to be careful not to acquire illiquid assets.

The list of necessary devices depends on the chosen specialization of the business. Typically, a mobile outlet is equipped with:

• microwave;
• grill oven;
• heated counter;
• refrigerator;
• water dispenser;
• coffee maker.

By and large, specialists are not needed to work with the above equipment - even beginners can be trained. In order to maximize revenue, there should be at least two employees who will work in shifts. Of course, every employee must have a health certificate.

Financial side of business

The most significant initial cost is, of course, the fast food machine. The price of a van can reach up to 1-1.5 million rubles. Trade trailers are cheaper - about 500 thousand rubles. In case of renting a vehicle, the investment will be reduced to 300 thousand rubles.

When choosing a narrow business specialization, it is enough to purchase mobile carts for fast food, which cost up to 50 thousand rubles.

You will need to spend up to 200 thousand rubles on purchasing kitchen equipment.

Registration of individual entrepreneurs and paperwork will cost approximately 50 thousand rubles.

At first, there may also be additional costs for advertising - branding, distribution of flyers, promotions with discounts, etc.

If franchising was not chosen as a start, then you should not count on big profits at the initial stage until the auto kiosk gains popularity.

When pricing dishes offered for sale, you need to take into account the cost of similar products from competitors and try not to exceed the market average without good reason.

Thus, fast food on wheels is an ideal option for new entrepreneurs that does not require large investments. Organizing this business is not difficult, and the risks of bankruptcy are minimal. Due to the average saturation of the market, enormous opportunities open up for obtaining high profits and further expanding the chosen direction.

Food trucks are the new kid on the block in the culinary industry, and the business is growing quite quickly. If you enjoy cooking and serving food to people, you should try opening your own eatery as it is cheaper than opening a restaurant. It's possible that you don't know where to start. In this article we will tell you what needs to be done for the business to become prosperous.

Steps

Preparation

Contact food truck owners. Before you get into this business, talk to someone who is already in it. Food truck owners will be able to give you helpful advice on how to run this business.

Think about your goals and your lifestyle. What place will the diner have in your life? Think about career, financial goals, time, location - this will help you make some decisions and make the diner the way you want it to be. Ask yourself the following questions:

Think through the concept. Sketch out a concept that you can build on later. Understanding what kind of food you want to serve and what you want your eatery to look like will help you develop a business plan.

Register your company. This will make your business legitimate. An existing legal entity, as well as a business plan, will let your investors and clients know that you are a serious business.

Write a business plan. Make two business plans - short-term and long-term. This will not only allow you to develop your business and resolve problems associated with unforeseen circumstances (for example, court cases), but also find a source of financing for obtaining a license, insurance and purchasing materials.

Apply for all necessary licenses and permits. The requirements for food trucks are different from those for conventional catering establishments. Find out what documents you need to obtain. You can talk to food truck owners to make sure you have all the right paperwork.

Get insurance. Just like a regular vehicle, a food truck on wheels needs insurance. This will protect you from liability if the car collides with someone or something.

Purchasing everything you need

1. Buy a truck. The car will be the backbone of your business, so you should buy a truck that you can use to transport food and serve customers. Such a vehicle costs on average $30,000-$50,000. A good truck will attract the attention of customers and simplify your work.

   Install kitchen equipment into the truck. If you plan to cook food in your truck, you will need special equipment. Buy what you need right away and add on what you need over time.

   Find product suppliers. You will need to constantly work with kitchen supply suppliers. By signing contracts with certain companies, you can not only reduce costs, but also tell other people about your business.

   • Call different suppliers and tell them about your eatery. Ask questions about product quality and prices.
   • Check to see if others are happy with these providers. Reach out to the vendors' clients and find out if they like working with them.
   • Make sure of the quality of products and service. Ensure that meat, dairy products and other perishable products are delivered on time and in a sanitary manner. Ask suppliers for permission to sell products and a report from the sanitary and epidemiological service.
   • Work with a small number of suppliers. If you have many suppliers, you will get confused in the documents. It's better to choose a couple of suppliers and work with them.
   • You can ask the supplier to change any clauses of the contract that interest you, including the terms of delivery and payment.

2. Do your own shopping. If you prefer to buy products without contracts with suppliers, purchase them from warehouses. Remember that you will have to provide the sanitary and epidemiological service with evidence that the products purchased in this way meet all standards.

   • Shop at wholesale stores. Please remember that some products have a limited shelf life.
   • Try shopping from a catalog. Companies that sell catalog products buy them from suppliers or manufacturers and sell them to end consumers and firms. Unfortunately, it is very difficult to buy fresh perishable products from a catalog.

3. Find a parking spot. Food trucks are quite large and require parking space after hours. In some countries, parking of such cars in public parking lots is allowed, in others it is prohibited.

Business development

Ask an experienced person for help. It is important to find someone who knows the food service industry and understands the peculiarities of small business. He will be able to help you develop your business and give advice in difficult moments.

Approve the menu. Having assessed the correctness of your concept, decide on the menu. It should be as simple as possible - specialize in one product or type of cuisine.