- Video business example
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The trampoline park is a new type of sports and entertainment services. This business is actively gaining momentum in our country and is still considered a novelty. In large cities, you can only meet the opening of the first halls. For example, in our city (600 thousand inhabitants), the first trampoline center was opened only at the end of 2015. Although in the same St. Petersburg there are already more than 20 such trampoline halls.
At the same time, being not the first in your city to launch such a project, you can save a lot on attracting customers. It is much easier to work with an already prepared audience, which competitors managed to introduce to this kind of entertainment. And if you have some advantages, for example, in the location of the complex, price and service, you can lure away the lion's share of customers.
Video business example
Meanwhile, the audience for this entertainment (or sports direction) is quite wide. Private clients are fans of parkour and extreme sports: kite, wake, alpine skiing, freestyle (skiing). Children, schoolchildren, university students love to jump on trampolines. Not infrequently, women come here to do "original" fitness (mostly in groups). Corporate events, master classes and children's parties are also held. In general, attracting customers should not be a problem. Moreover, with the development of social networks, information about the opening of a new unique trampoline complex spreads in a matter of days. So almost from the first days you can expect good attendance.
What equipment to choose for a trampoline room
The area of the room where it is planned to install a trampoline hall should be at least 200 square meters. m. In such a space, four trampolines can fit, that is, 50 square meters each. m. for each. In large shopping and entertainment complexes, trampoline parks with an area of 300 - 1000 square meters are installed. m. It is worth noting one design feature of trampolines - their dimensions. This allows you to save on finishing and repairing the premises, since the installed equipment will largely cover the walls and floor. The price tag for trampolines may vary, depending on the manufacturer and condition (new or used). On average, for equipment 1 sq. m. it takes about 3500 r. Accordingly, a small park of 200 sq. m. will cost about 700,000 rubles. This is a new option. On the used market equipment can save up to 20 - 30%.
How much can you earn on a trampoline park
To begin with, we list the main ways to generate income for the trampoline complex:
- One-time visits, the average price tag for Russian cities is 300 rubles. / 45 minutes. On average, you can count on 25 people per day or 750 people. per month. Potential revenue in this area is 225,000 rubles. per month
- Corporate events, birthdays - an average of 5000 rubles. for one event. It is realistic to hold up to 6 such events per month. Potential income - 30,000 rubles.
- Classes for students - 2500 rubles. per group, an average of 5 lessons per week. Total revenue - 50,000 rubles.
- You can also conduct master classes, fitness, classes for extreme groups. The average income from a lesson is 3000 rubles. Ten classes per month will bring another 30,000 rubles.
The total turnover per month is 335,000 rubles. It should be noted that the above calculations are typical for cities from 250 to 500 thousand inhabitants. In larger cities, the price tag will be higher, and the turnover, respectively, too (from 400 thousand rubles). But you will probably not work alone in the city. Further expenses (per month)
- Room rental (not a shopping center) - 100,000 rubles. for 200,000 sq. m.
- Administrator salary - 1000 rubles. for a working day. Requires 2 people for shift work. General expenses - 60,000 rubles. plus 20 000 rub. for insurance premiums.
- Trainer's salary - 600 rubles. in shift. A minimum of 2 trainers is required. Total - 36,000 rubles. + 12 000 rub. for insurance premiums.
- Advertising expenses (signboard, support for the site and groups in social networks, holding contests and promotions) - 15,000 rubles.
- Other expenses - 10,000 rubles.
Total total expenses - 253,000 rubles. From here you can calculate the net profit: 335,000 - 253,000 \u003d 82,000 rubles. per month. Minus taxes (simplified, 15% of profit) you can count on a net profit of 69,700 rubles. With an initial investment of 800 - 900 thousand rubles. (purchase and installation of 4 trampolines) payback comes after 11 - 13 months of work.
Pitfalls (search for premises)
One of the most difficult tasks when organizing an indoor trampoline park is finding a place. The purchase of equipment, the registration of an individual entrepreneur, the search for personnel - these are all “flowers” and completely solvable problems. Finding the right space, however, is not an easy task. The fact is that there are a number of requirements that complicate the selection of premises. For example, the height of the ceilings - it must be at least 6 meters. Accordingly, semi-basement premises (like boxing schools), premises on the first floors of apartment buildings, etc., disappear. Add to this the appropriate size of the area for installing trampolines, which is at least 200 square meters. m. There is not so much choice. The most famous option is shopping and entertainment centers. But, as you understand, the price of rent in some shopping centers, especially popular ones, “bites” very much. At a price per square of 1500 - 3000 rubles. you will pay for the rent all the monthly proceeds. So, here you need to think carefully and weigh everything. You can also look for the premises of former schools, where gyms once functioned. But such objects are not in every city. As soon as you find a suitable room, you can proceed to the rest of the points, in particular, to the search for suppliers of trampoline parks. Here we are no longer clues, since there are quite a few such manufacturers, including in Russia. Stable demand for such a service goes on almost all year round. The so-called "drawdown" is observed only in summer, when revenue falls by 15 - 20%. According to experts, the average business margin is 40%. To increase profitability, the owners, in addition to the trampolines themselves, install a climbing wall, a dodgeball arena, a parkour park, and a cafe. In general, they open a full-fledged sports and entertainment complex under the roof. Of course, this increases the cost of the project at times, but the return, you see, will be completely different.
How to start opening a trampoline park
The first trampoline center appeared in Australia, in a small town inhabited by only 11 thousand people, and immediately became in demand. In Russia, this type of business is also suitable for small settlements, especially since it does not require special investments. The most important thing is to find a suitable room, which is not so easy. You should start with his search
How much money do you need to start a business
To start, 250-300 thousand rubles is enough. To open a business you need:
- room 200-300 sq.m.;
- trampolines;
- knowledgeable instructors.
It is better to start with the choice of premises, and then deal with the paperwork and the search for clients.
What documents are needed to open a trampoline park
When starting registration, you need to prepare: an application, documents on payment of the State Duty, a photocopy of the passport and TIN (for individual entrepreneurs).
Which taxation system to choose
It is better to choose a simplified taxation system.
Which OKVED to indicate when registering a trampoline park
OKVED code 93.2 "Activities in the field of recreation and entertainment."
Do I need permission to open
The legislation does not provide for the registration of trampolines. The permission of Rospotrebnadzor is not required. But to start a business, you may need a passport for an inflatable trampoline and a lease agreement for the premises.
Target audience of "Eversi" trampoline centers
- Children - sports and recreational activities. Organization of children's holidays and corporate events.
- Amateurs - acrobatics and trampolining for lovers of an active lifestyle (weekdays).
- Families - fun and useful leisure activities for the whole family (weekends).
- Extremals - jumping training for lovers of difficult coordination sports (skiing, snowboarding).
- Athletes - physical and coordination training for other sports (hockey, football, wrestling, and so on).
- TeamBuilding - holding holidays and corporate events for companies.
- Additional destinations- acrobatics, tricking, parkour, aerial acrobatics on canvases.
On January 4, 2015, the first of its kind trampoline center "Eversi" was opened in Novosibirsk. It was opened by four students who devoted their entire lives to trampoline sports. We didn't have much money, so we had to do everything ourselves. Now we know how to open a trampoline center as economically as possible.
For less than 2 years, we have tested a large number of suppliers of the necessary equipment, but have not found a decent quality for a low price. In this connection, they themselves took up the production process. To date, more than 12 trampoline centers throughout Russia save more than 200,000 rubles by using our equipment. We offer our partners a 10% discount on the supply of everything you need.
Over the past year, more than 200 trampoline centers have been opened throughout Russia, while at the moment their total number is about 580.
We are looking for partners who are ready to become part of a large and friendly team whose goal is to conquer the market of trampoline centers.
Franchising offer of the "Eversi" center:
- a unique, just growing business in the field of fitness services;
- step-by-step instructions for starting and developing a business (more than 100 pages of information);
- developed marketing strategy;
- access to an online database with collected and filtered experience of 23 trampoline centers;
- a constantly updated video training system for your instructors;
- elaborated 3D model of your future center;
- assistance in finding and selecting premises;
- assistance in drafting a competent lease agreement;
- supply of all necessary equipment with a 10% discount;
- crm-system written specifically for this type of business;
- the right to use our brand;
- bright and dynamic corporate identity.
Why do you save by choosing "Eversi" franchise?
Let's count:
- We provide you with a CRM system - 20,000 rubles (not to mention the fact that this is the best solution on the market, which, in addition to the money spent on the purchase, also covers the time spent on searching and selecting the obviously worst solution).
- Corporate style development. The market price is 65,000 rubles.
- Supply of all sports equipment with a 10% discount (for a minimally equipped hall, sports equipment for 540,000 rubles will be required). Discount price 486,000 rubles. Saving 54,000 rubles.
- Development of a layout of your future center - 10,000 rubles (minimum).
- Services of a good lawyer for drawing up a public offer agreement and checking all documents - 15,000 rubles.
Total: 164,000 rubles.
And these are just monetary costs that can be easily calculated.
It's also a huge time saver because you don't have to:
- Immerse myself and understand the intricacies of this niche.
- You don’t have to train the staff yourself (and before that, understand what to train and what to demand from their work).
- Look for effective marketing channels, and this is N-rubles and 3 - 6 months for tests.
The cost of opening the trampoline center "Eversi"
Payback calculation
Investment in the franchise "Eversi"
Starting investment: 2,000,000 rubles - 5,000,000 rubles
The investment amount consists of 3 parts:
- The cost of the sports part (sports equipment). These are trampolines, a foam pit for safe study and practice of elements, a warm-up area, and a wooden platform. The amount of investments is 1,100,000 rubles up to 3,000,000 rubles.
- Other equipment (booths, reception, benches, PCs, and so on) 350,000 - 450,000 rubles.
- Costs for repair work (finishing, construction of additional premises, wiring of communications). 500,000 rubles - 1,500,000 rubles.
Payback period: 9 - 12 months
Turnover per month: from 600,000 rubles
Royalties: 5% of turnover
Lump sum: 150 000 rubles
- A complete package of instructions (management, marketing, search and selection of personnel. More than 100 pages of information in total)
- Access to an online database collected from the experience of 23 trampoline centers.
- A constantly updated platform for training and professional development of your center instructors.
- Own CRM system for database management.
- Supply of sports equipment with a 10% discount
- Unique corporate identity
- Brand use rights
- Development of a 3D layout of your future hall
- Assistance in finding and selecting premises
- Assistance in drawing up a competent lease agreement
- More than 18 years of experience in the trampoline sport.
Submit an application
A trampoline complex can become an idea for an entertainment business. It is difficult to organize it from a technical point of view, but the profit promises to be significant. In addition, the competition in this niche is quite low. Consider how much it costs to create a trampoline complex - premises, equipment, advertising - and whether it is worth opening a franchise.
What is a trampoline
A trampoline is a jumping apparatus better known in the world of entertainment than in the world of sporting achievements. This is a device in which a strong woven mesh is stretched onto a frame (usually metal) using springs. This mechanism makes the material stretched over the frame elastic. Many people think that fabric is elastic on its own. This is a mistake - in fact, the secret of the elasticity of trampolines is in the springs.
Professional shells differ from home ones in strength and elasticity. They provide the ability to make higher and more difficult jumps, withstand a lot of weight. Jumping on them is recommended to be performed with an instructor, which means that the entertainment complex will need several such specialists in the state.
Famous manufacturers that offer the manufacture of trampolines and similar equipment:
- "LEKO";
- hasttings;
- DFC Trampoline;
- Unix Fitness;
- Berg;
- Sport Elite;
- "Trampoline Factory";
- Kidigo;
- Profi;
The trampoline business involves the creation of a specialized complex with several shells and additional equipment - swings, climbing walls, springboards, slides. Jumping on trampolines can be traumatic, so the organizer of the complex must take care of the safety of its visitors. The target audience of the trampoline complex is families with children under 12 and young people who prefer outdoor activities and extreme sports.
Trampoline complexes are popular with parents with children and outdoor enthusiasts
Trampoline Center Business Plan
How to write a trampoline center business plan? Despite the apparent simplicity, the organization of a full-fledged entertainment complex with trampolines and other equipment is a rather complicated technically and financially costly business. First of all, you need to decide on the format of the complex:
- Family/Entertainment. Families with children come here to relax, they do not make difficult jumps, and their main task is to have a good time. For the complex, simple inflatable trampolines, springboards, a pool with soft foam rubber cubes are enough.
- Training. The target audience of such centers is people leading an active lifestyle. More durable trampolines with the ability to perform difficult jumps are needed. Additional equipment would be a plus, but not required.
- Free / combined. Such a center includes equipment for the first and second types. In the future, his profit will be greater. The main thing is to be able to combine hours for family holidays (morning and afternoon) with sports and even extreme hours (evening).
Premises selection
The opening of the trampoline complex begins with the selection of a suitable room. The more it is, the better. Opening a center with an area of less than 200 meters is not worth it. With regard to safety requirements, the following factors should be taken into account:
- ceilings not less than 6 meters;
- ventilation;
- uninterrupted connection to electricity;
- windows in the upper part of the room (optional).
The optimal solution would be to open a complex with trampolines in the building of sports complexes, former sports schools, former workshops and industrial buildings. Basements, basements and semi-basements with low ceilings are not suitable for such a club. It is impossible to have trampoline complexes in residential buildings. A promising accommodation option is a shopping center, but the cost of renting larger areas is usually very expensive here.
Procurement of equipment
Consider what equipment is required to open a trampoline complex. The choice of shells will largely depend on the format of the center. For example, you can open a small business with just one trampoline and install it in a shopping center. But for a full-fledged complex, much more shells and equipment will be required:
- trampoline canvas - from 150 square meters;
- fasteners and springs - several sets;
- pool with foam cubes;
- ladder;
- climbing wall, swing (optional);
- mirror (optional)
- locker room equipment - lockers, benches;
- lavatory equipment - sinks, toilet bowls (if not available in the rented premises);
- acoustic system.
The most convenient option for buying sports equipment will be the purchase of a finished line from manufacturers. Many domestic companies offer to equip a specific room with trampolines, taking into account its features, area, as well as the means of a businessman. For a novice entrepreneur who has little idea of the features of these shells, it is difficult to imagine a better solution. More experienced ones can save money and do the installation themselves. In any case, it is important to ensure quality assembly and customer safety.
Good manufacturers give a long warranty period (from 2 years), recommendations for installation and, in case of problems, help to troubleshoot.
The entertainment complex can be equipped not only with trampolines, but also with springboards, pools with foam rubber cubes, climbing walls
Staff
For full-fledged work, the trampoline center will require a whole staff of employees. Conventionally, they can be divided into two groups: the administrative apparatus and the arena workers. The administrative apparatus includes the immediate supervisor (owner/entrepreneur), his assistant/secretary and accountant. An assistant can perform the functions of an accountant and vice versa.
The employees of the trampoline complex include:
- Instructors - preferably education in the field of physical culture, sports category. The ability to provide first aid is a must. From 2 people.
- Guards. When placed in a separate building, it is desirable to conclude an agreement with a private security company.
- Administrators. They sell tickets, keep order, explain the rules of behavior to visitors. From 2 people.
- Cleaners. You can hire 1-2 employees for hours.
Advertising costs
To quickly recoup the investment, you need to promote the trampoline complex through advertising and social networks. The most relevant type of advertising is outdoor. Place information about the entertainment complex on billboards near kindergartens, schools and other places where families with children gather. Print posters with cheerful children and handsome athletes: a stable flow of interested visitors is guaranteed. The main disadvantage of outdoor advertising is its high cost. In the list of opening expenses for this direction, it is better to lay at least 50 thousand rubles.
Social networks are of particular importance. You can run them completely free of charge on your own or involve a remote specialist for a small fee. Among young families with children, the most popular Instagram, VKontakte and Facebook. All posts must include beautiful photographs and captions encouraging visitors to visit the trampoline center. Of great importance will be:
- security guarantees;
- promises of new sensations and fun pastime;
- certificates and professionalism of instructors;
- promises to improve physical fitness without significant effort;
- loyalty programs (discounts for regular customers).
It is reasonable to plan advertising expenses in the region of 50 thousand rubles, more - if opportunities allow, without compromising the budget for equipment, employee salaries and security. The purpose of advertising is to attract new visitors, the purpose of social networks is to retain those who have already come, maintain their interest in the complex, and stimulate repeat visits.
An approximate diagram of a trampoline complex
Financial calculations
Calculate how much the trampoline center costs. This is a rather expensive type of small business, involving costs from 1.5 to 3 million rubles. Most of these funds will have to be spent on equipment. Sample schedule:
- trampolines and other projectiles - 1-1.2 million rubles;
- rent of premises - from 100 thousand rubles;
- repair (if necessary) - from 50 thousand rubles;
- state registration - up to 30 thousand rubles;
- advertising and promotion - from 50 thousand rubles;
- wages to employees for the first months of work - 150-200 thousand rubles.
Thus, the approximate amount for opening is 1.5 million rubles. In each case, this value can either increase or decrease. Reduction is possible in the field of rent, repair, state registration, advertising. You can't skimp on ammo.
Such significant investments will not pay off quickly - within 1.5-2 years of stable operation, including the constant attraction of customers. How much will the establishment earn? As a rule, an hour of jumping costs from 300 to 500 rubles. On weekdays, the number of visitors will most likely be limited to 20, on weekends it is possible to increase to 100 people. For a week in this mode, you can earn from 72,000 to 250,000 rubles.
What you need to register
How to open a trampoline center? In addition to buying equipment and renting premises, you will have to take care of state registration. Such a business can be conducted in the format of an individual entrepreneur or LLC. It is much easier to register as an individual entrepreneur, and there are no obstacles to working in this area in this mode. The registration fee will be 800 rubles. The procedure can be completed online on the portal "Public Services".
You will also need:
- notification of the local administration about the opening of an entertainment trampoline complex;
- permission from the health and fire services.
The design of the trampoline complex is important for attracting customers: the more interesting and cozy the complex, the more likely they are to return
Franchise Overview
Can a trampoline center franchise be a profitable solution? Many companies in the Russian market offer trampoline park franchises. Consider the most popular:
- Eversi. Focused on a wide range of visitors - parents with children, amateurs, extreme sports, corporate events. 580 centers throughout Russia. The company offers step-by-step instructions, makes a 3D model of the future complex, video training for instructors, assistance in drawing up a lease agreement. Terms of cooperation are drawn up individually. Royalty - 5%. Starting investments - from 2 to 5 million rubles.
- Cosmica. The entrance fee is from 100 thousand rubles, royalties - from 5 thousand rubles, investments - 1.5 million rubles. The company promises payback in 9 months, a step-by-step opening guide, an analysis of the entertainment market in the region, assistance in selecting premises, arena layout and its own website.
- sky park. Several franchise options - Mini, Medium, XXL, depending on the area of the arena. They offer a turnkey business in any of the formats. Organizational support and assistance in advertising.
Conclusion
Trampoline business is expensive to organize and not the fastest to pay back. The entrepreneur will need at least 1.5 million rubles to create a full-fledged complex. Particular attention should be paid to the quality of equipment and guarantees of suppliers. The target audience of visitors is families with children and outdoor enthusiasts. There are several promising franchises on the Russian market that promise step-by-step support at the stage of launching the complex.
New ideas for business are of interest not only to young businessmen who have not yet earned their first million, but also to those who have already managed to not only earn a lot of money, but also lose it;)
The main character of our today's story just fits this description. Meet Brent Grundy, an ex-businessman from Australia, who just a couple of years ago experienced considerable difficulties with cash and non-cash funds.
One day, Brent was in the right place at the right time, and after analyzing the situation, he was able to come up with a great idea.
How things were: Together with his daughter, Brent came to the holiday at the children's entertainment center. While half of the guests had fun and jumped on trampolines, the other half of the guests, as often happens, stood along the wall of the trampoline and sighed quietly, since there was no place for another group of children on the trampoline.
Brent’s daughter also ended up in the “worthy half” - he first explained to his daughter that she had already grown up and was “too big for such a center”, and then, as a true businessman, he decided to finalize the idea and create a center in which absolutely everyone would have enough space for jumps and pirouettes .
Brent began to work on the idea of creating a family trampoline center, which can be visited not only with all friends at the same time, but also with all relatives, including grandparents.
The first entertainment center was opened in the small town of Penrith with a population of only 11 thousand inhabitants. The idea was liked by all visitors and residents of the town, and soon the idea of opening such centers began to be sold by franchise.
Ask why Brent decided to focus on the trampoline center? Everything is very simple here. There are few places where you can relax with the whole family, have fun and actively spend time without thinking about injuries, sprains and broken limbs.
For a year and a half, the franchises diverged simply with a bang! More than twenty such centers have been opened in Australia, in addition, with similar projects, businessmen are already ready to enter the markets of 13 countries, including Dubai.
Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:
In Russia, similar centers have already begun to appear, however, without a franchise from Brent Grundy at all.
Weightlessness Center - located in Moscow, outside the Moscow Ring Road. This center opened just six months after the video of the Australian center appeared. "Weightlessness" has minor differences from its Australian "brother" - the columns in the center of the hall somewhat interfere with free movement and jumping :)
What do you need to open a trampoline center?
First, you need to get a large and spacious room, a sufficient number of reliable and strong trampolines and a team of friendly instructors.
Secondly, you should definitely take care of the service sector - a cafe and a pizzeria will never be idle if there is physical activity nearby.
If we take into account the statistics of Australian colleagues, then the dependence is easily traced: 15 people are needed for one center, and one center brings about $ 1 million in income per year (abroad, yeah).
Why are such centers attractive?
It is worth considering the trampoline center not only as an exclusively entertaining base. If you correctly build a marketing campaign, then it is quite realistic to attract various sports teams to your territory in the morning hours, which will train in trampoline jumping, and in the evening the center will play the role of a classic entertainment venue where you can not only relax, but also have great fun.
As Australian experience shows, customers can be found even in a small town with a population of no more than 10 thousand people. Among so many acquaintances, there will definitely be those who will be ready to spend time with benefit.
Excessive physical activity in children, which is especially pronounced during the holidays, increased nervous excitability in adults who could not get to the winter resort - all these and many other problems are easily solved with one trip to the trampoline center.
A new entertainment for Russia - trampoline complexes - is sweeping across the country with might and main. Even small towns are opening gyms for entertainment. If you want to join a highly profitable and socially oriented business, you just need to study the presented trampoline center business plan with calculations.
Input data
Before drawing up a business plan for a trampoline center, let's decide on the format and area of \u200b\u200bthe institution.
- Type of activity: trampoline center.
- Area: rent 300 sq. meters, 200 sq. meters are occupied by trampolines and a foam pit.
- Opening hours: from 10:00 to 22:00 daily without days off.
- Form of ownership: OOO.
- Taxation system: USN 6%.
- Trampoline area for children and adults.
- Individual training.
- Cafeteria.
- Hosting an event.
Organizational moments
When opening a trampoline park, you should think about choosing an organizational form. Since the business is planned to be conducted in one geographical location, it is advisable to choose an individual entrepreneur.
At the moment, it is not necessary to license the activity of trampoline centers. Bookkeeping will be carried out independently through an online service. Before opening the trampoline complex, it is necessary to go through the following mandatory procedures:
| Event type | Price, rubles |
| Register an individual entrepreneur (state duty) | 800 |
| Order prints | 1 000 |
| Register cash register | – |
| Open current account | 2 000 |
| Register with the tax office | |
| Sign a lease agreement for the next year* | 750 000 |
| Order a project of premises and redevelopment | 25 000 |
| Order a facade reconstruction project | 7 000 |
| Get a technical opinion on the internal infrastructure: ventilation, plumbing, electricity and heating networks | 75-95 rub. sq. meter |
| Sign a contract for disinfection and disinfestation for a year | 20 000 |
| Conclude a contract for deratization for a year | 20 000 |
| Conclude a contract for the maintenance of ventilation ducts | 30 000 |
| Conclude a security agreement | 70 000 |
| Obtain permission from Rospotrebnadzor | – |
| Obtain permission from SES | – |
| Get permission from the fire department | – |
| Notify Rospotrebnadzor about the start of work | – |
*The cost is indicated for the first two months along with a deposit, from the third month the rent is paid monthly.
The cost of registration and documents will amount to 948,300 thousand rubles. To obtain permission from Rospotrebnadzor, SES and fire services, it is necessary to fully prepare the premises in accordance with all standards and in accordance with SanPiNs. About 700,000 thousand rubles will be required for repairs and finishing work.
Room selection
Opening a trampoline complex requires a minimum of 300 square meters. Ceiling height - at least 6 meters (for lovers of jumping) or 8 meters for sports trampolines. For jumping on trampolines for children, five meters will be enough. The gym itself for training and entertainment should occupy at least 200 square meters. However, experts in this field recommend an area of about 900 square meters, where 65% of the area will be occupied by the trampoline itself. In their opinion, the large scale makes a big impression on visitors and guarantees their return. The location does not matter, as there are no random clients here. People purposefully visit such centers. The main thing is that there is convenient parking and an entrance nearby. It is also important that the hall can be reached by public transport, since for the most part the audience of the center will be schoolchildren.
The space can be an old abandoned workshop, bought or rented, or you can build it yourself. However, the latter option requires multimillion-dollar costs, which increases the payback period of the project. In addition to the jumping hall itself, there must be locker rooms, sanitary rooms and a reception in the room. You can also organize a small cafeteria for tired guests.
About 700 thousand rubles will be required to prepare the premises. If you decide to buy a room, then the cost of 1 square meter of non-residential area, depending on the region, starts from 50 thousand rubles, rent - from 1 thousand rubles.
Technical equipment
So, let's decide what equipment you need to purchase. Prices are for new copies. If you decide to purchase used equipment, then the cost can be reduced by 2 times.
| Position | Quantity, pcs. | Price for 1 piece, rubles | Total, rubles |
| Trampoline canvas | 180 sq. meters | 7 500 | 1 350 000 |
| foam pit | 20 sq. meters | 10 000 | 200 000 |
| Ladder for exit and entrance to the trampoline canvas | 2 | 15 000 | 30 000 |
| Faucets for bathroom and buffet | 5 | 7 000 | 35 000 |
| Toilet bowls | 6 | 5 000 | 30 000 |
| sinks | 5 | 5 000 | 25 000 |
| Closets in the locker room | 10 | 3 000 | 30 000 |
| Benches in the locker room | 4 | 2 000 | 8 000 |
| Mirrors | 5 | 2 000 | 10 000 |
| Reception desk | 1 | 20 000 | 20 000 |
| Reception chair | 1 | 3 000 | 3 000 |
| Counter | 1 | 10 000 | 10 000 |
| Computer | 1 | 50 000 | 50 000 |
| Counter chair | 1 | 3 000 | 3 000 |
| Cafeteria table | 10 | 7 000 | 28 000 |
| Chair | 30 | 3 000 | 90 000 |
| Fridge | 1 | 15 000 | 15 000 |
| Microwave | 1 | 3 000 | 3 000 |
| coffee machine | 1 | 30 000 | 30 000 |
| Electric kettle | 1 | 5 000 | 5 000 |
| Cooling showcase | 1 | 20 000 | 20 000 |
| Staff wardrobe | 1 | 15 000 | 15 000 |
| Sofa | 3 | 15 000 | 45 000 |
| Acoustic system | 1 | 50 000 | 50 000 |
| Other material assets (buckets, pens, mops, various sports equipment) | 30 000 | ||
| TOTAL | 2 126 000 |
Staff
| Job title | Qty | Payment type | Salary part | Percentage | Total for all employees | Payroll with deductions |
| Instructor | 2 | 15 000 | 15 000 | 60 000 | 78 120 | |
| Bartenders | 2 | Salary + percentage of the number of visitors | 15 000 | 15 000 | 60 000 | 78 120 |
| Administrator | 2 | Fixed | 20 000 | – | 40 000 | 52 080 |
| Cleaner | 2 | Fixed | 18 000 | – | 36 000 | 46 872 |
| Total | 8 | 432 000 | 255 192 |
It is essential that coaches are well aware of the possibilities of the trampoline. The safety of visitors and, as a result, your financial results will depend on this. For this reason, it is better to hire athletes associated with athletics and acrobatics.
Marketing
The trampoline entertainment industry is just beginning to develop in our country. Therefore, it is necessary to form a marketing strategy with the expectation that this will be an innovation in the region. Consider the basic activities to lure the audience:
In addition, on the opening day, you can organize a whole holiday for young visitors and a raffle for older ones. You may need to bring in animators and a DJ. If you form an ad correctly, then about 350 people will visit it in the first week. Such an event can cost 100 thousand rubles.
Capital expenditure
| Item of expenses | price, rub. |
| Costs for primary documentation | 948 300 |
| Preparing the premises for operation | 700 000 |
| Technical equipment | 2 126 000 |
| Marketing strategy | 220 000 |
| Unexpected expenses | 50 000 |
| Financing to reach the break-even point | 1 320 000 |
| TOTAL | 5 364 300 |
Schedule for the opening of the trampoline center
The activity of any sports complex implies seasonality. The greatest attendance falls on the cold months (October-April). In the warm season, as a rule, there are few people. Therefore, it is necessary to start work on the launch of the trampoline center in February in order to open in October.
Financial planning
The target audience in the sports complex will be homogeneous:
- Children under 7 years old - 10%.
- Children from 7 years to 18 - 65%.
- Adults - 25%.
The widest audience is schoolchildren, mostly elementary grades. To increase attendance during the daytime, there will be a permanent discount. Individual training during the day will also be cheaper.
Consider the structure of fixed costs:
- Rent of non-residential premises and utility bills - 300,000 rubles.
- Payroll fund (including deductions) - 255,192 rubles.
- Other expenses for goods that support the activities of the organization (cleaning products, napkins, garbage bags, air flavors) - 10,000 rubles.
- Marketing strategy - 30,000 rubles.
- Taxes - about 10,000 rubles.
- Purchase of products for the cafeteria - 80 thousand rubles
- Other expenses - 10,000 rubles.
The largest share in the structure of expenses is occupied by rent together with utility bills (42%), payroll (36%), food for the cafeteria (11%). Other expenses are insignificant.
What will be the income?
| Service | Price | Quantity per day | Monthly quantity (30 business days) | Total amount, rubles |
| Day visit 1 hour | 450 | 25 | 660 | 337 500 |
| Evening visit for adults, 1 hour | 600 | 8 | 240 | 144 000 |
| Evening visit for children | 500 | 8 | 240 | 120 000 |
| Holding a children's holiday | 7000 | 10 | 70 000 | |
| 600 | 1 | 30 | 18 000 | |
| One hour private lesson during the day | 1000 | 1 | 30 | 30 000 |
| TOTAL | 719 500 |
In addition, let's not forget about the cafeteria. The markup on products will be 38%. With a monthly cost of 80 thousand rubles, the income from the buffet will be 110,400 rubles. The total monthly yield will be 829,900 rubles, net profit - 134,708 rubles, profitability - 16%. It will be possible to recoup the initial investment in 3 years. If you can attract enough customers from the first months, then the payback period will take 2.5 years.
Check Digits
- Project start: February-March 2017.
- Opening of the sports complex: October 2017.
- Break-even point reached: December 2017.
- Achievement of planned profitability: February 2018.
- Payback period of the trampoline park: April-October 2020.
Eventually
A trampoline room is a great idea for a promising project. An example of this business plan clearly illustrates the high profitability and profitability of the project. In the future, if your idea takes root in a local location, you can open several more branches in nearby communities and organize a franchise. The main thing is to have enthusiasm and desire, everything else is a matter of technique. Good luck!
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