Implementing a business remotely allows you to turn entrepreneurial ideas into reality online. Creating online stores, competent design of pages and profiles on social networks are mandatory and indispensable tools for a businessman who decides to promote his business via the Internet. This solution saves time and money for potential customers who are given the opportunity to make purchases without leaving home.
Online cooperation is usually characterized by favorable conditions, expressed in pricing policy and prompt delivery of purchases. Such advantages usually attract customers and encourage them to switch from real stores to virtual ones. Since such a business quickly pays for itself and is profitable, many beginning and existing entrepreneurs have the question of how to start selling clothes online, where to look for suppliers?
Types of doing business
To run a business, it is not necessary to make wholesale purchases; it is possible to work through a dropshipping system or be an organizer of joint purchases.
Sales through worldwide networks can be organized in several ways, based on the use of the capabilities of the following platforms:
- social networks;
- specialized portals;
- online stores.
Placing an offer on resources is not enough. To ensure prompt sales, it is necessary to launch advertising, hold promotions, competitions and constantly analyze the effectiveness of advertising tools.
Selling clothes online, where to start, how to find a supplier
Online trading business is available to any citizen who has free time, access to computer equipment, the Internet and a desire to earn money.
Any activity aimed at making a profit must be officially registered. For beginning businessmen whose sales volumes are not large, opening an individual business is enough.
Before registration, you should determine the scope of activity and draw up a business plan. When planning clothing trade, you need to identify a specific product group, which can be classified as women's, men's or children's clothing. An important criterion for choosing a product is its cost category. It is recommended to choose a specific niche, study it thoroughly and attract regular customers.
Today, clothes can be ordered not only in Russia and the CIS countries, but also abroad. Chinese manufacturers are profitable suppliers. On their sites you can order inexpensive, but high-quality and exclusive products, which are not possible to find in any Russian retail store.
Read also: Business plan for a household goods store
The advantage of cooperation with Chinese suppliers is the opportunity to choose a reliable partner, whose rating indicates the quality of the products offered and his integrity as a seller. Trading platforms also protect the rights of both parties by using a specific payment system that ensures that funds are credited to the seller's account only after confirmation that the buyer has received the product.
Do you need start-up capital?
When planning activities in the field of trade, the main problems of novice entrepreneurs are financial issues. According to statistics, to open and promote your own online clothing selling company you will need about 350,000 rubles. The main expense items are formed by:
- payment of the state duty paid upon registration of a business entity;
- creation and design of a web resource;
- renting premises for storing goods;
- conducting an advertising campaign;
- purchases of goods;
- wages of employees (if any).
How to minimize costs
To minimize costs, the search for clients can be organized on social networks by posting advertising posts. It is not necessary to buy or rent warehouse or office space.
By acting as intermediaries, you can earn decent money without even seeing the product being sold.
Buyers will order products placed on the intermediary's storefront, but located in the seller's warehouses. After the buyer submits an application to the intermediary and receives an advance payment, he transfers the received funds as an advance payment to the seller, who sends the goods to the buyer's address specified by the intermediary. The intermediary's earnings consist of the difference between the price he offers in his virtual store and the real cost of the product from the seller. Markups are usually carried out by increasing the principal value by a certain percentage.
Selling branded clothing via the Internet is profitable through the dropshipping system, since purchasing it for resale is economically unprofitable and risky, because this category of items is characterized by a high cost. An excellent solution in this situation would be to promote someone else’s product on your own web resources.
Selection of assortment
When choosing an assortment, you need to take into account the demand and relevance of items in the regions to which delivery is expected. You should study the offers of competitors and occupy a potentially in-demand, but not fully covered, niche. It is recommended to analyze retail web resources and get acquainted with the opinions of their customers on specialized forums. You should also find out statistical information about the average income of the population.
An inflated price can make the purchase irrelevant, while a too low price will certainly raise doubts about the quality of the product. To obtain successful trading results, it is recommended to focus buyers’ attention on those goods for which competition will be minimal.
What is the article about?
- 1 Specifics of operating an online clothing store
- 2 Selling clothes through social networks
- 3 How to sell clothes via the Internet on VKontakte?
- 4 Selling children's clothing online
Starting to sell clothes online is not very difficult, but the success of the business depends on preliminary preparation, taking into account investment risks, and a strategy for attracting customers. Just creating an online store and purchasing goods is not enough. It is necessary to develop a marketing strategy in advance, implement an advertising campaign and begin creating a client base.
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Specifics of operating an online clothing store
Selling clothes via the Internet, including through social networks (VKontakte, Odnoklassniki), is profitable. A trading website can be created almost free of charge using a free engine (for example, Joomla, OpenCart, WordPress, osCommerce, Magento) or a social media application. To make a good profit, it is important to find a good supplier. This can be done through search engines, paying attention to offers from factories, wholesale clothing suppliers, official distributors, analyzing advertisements on the Internet, on thematic forums, in social networks, studying electronic catalogs and databases (optlist.ru, suppliers.rf, etc.).
You can open an online store and sell clothes, including children’s, in several formats, which is one of the advantages of such a trade organization:
- creating your own warehouse (allows you to quickly ship goods, but there is a need for large purchases and finding storage space, there is a possibility of a large amount of illiquid goods);
- clothes are sold after the goods arrive from the warehouse of the wholesale supplier (this will reduce the cost of purchasing and storing goods, create a wide range, but the delivery time of the goods to the client will increase, and problems with returns may arise in case of defects);
- dropshipping (the owner of an online clothing store plays the role of an intermediary between the supplier and the client, that is, he transfers the order and money to the wholesaler, and he then sends the goods to the specified address);
- affiliate program (clothes are sold through the partner’s website, when the client clicks Buy, he automatically goes to another resource from which the sale is carried out, the partner pays the assistant a certain percentage for this).
Increasing sales is a pressing issue for any entrepreneur, especially if trading is carried out via the Internet. To monitor the quality and volume of goods sold, it is always worth considering some factors: the number of visitors to the online store over a certain period of time, customers who made a purchase, the average check, the effectiveness of marketing regarding repeat purchases, the percentage of margin. By regularly monitoring these indicators and changes in them, an entrepreneur will be able to make the right decisions and sell things quickly and profitably.
When selling clothes via the Internet (including using the social network Vkontakte), it is important to take into account some of the nuances of online trading:
- The client must always be warned that the color and appearance of the product may differ from that shown in the picture (if the item is not sent from a personal warehouse).
- Warn about possible delays or indicate a delivery time with a reserve.
Before launching an online clothing store, you need to formalize your activity and choose its organizational and legal form - individual entrepreneur or LLC. The second format makes sense to use only if several people create a common business. In other cases, it is easier to register as an individual entrepreneur (individual). As for the choice of taxation system, the simplified tax system with a rate of 6% is considered the best option, which can significantly reduce the tax burden on the entrepreneur.
Selling clothes through social networks
Creating a trading website that is correct in terms of interface and SEO functionality will not ensure a successful start to trading. It is very important to conduct a high-quality advertising campaign and develop an effective marketing strategy to tell potential customers about yourself and interest them in purchasing. Selling clothes in an online store based on social networks (VKontakte, etc.) will be quick and easy. It is very easy to create on a free platform (product photos are uploaded quickly), and large product catalogs can be created in a short time. In addition, the organizer immediately gets access to a free tool for attracting customers (friend requests, sending personal messages with an offer to make a purchase) and can advertise their services for free (posts in thematic groups, on the pages of acquaintances, creating and promoting their own trade group).
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Depending on the chosen format of the online clothing store on the social network (Vkontakte, Odnoklassniki, etc.), the seller must negotiate with the client all the details regarding the purchase and delivery of the goods. If an entrepreneur sells clothes on the dropshipping principle, then the buyer must be warned that the photo and description of the product are provided by the supplier and may differ in some parameters (shade, sometimes design) from those indicated. After all, only the client will be the first to see the thing in reality. It is also important to ensure the quality of logistics - packaging the goods well and meeting the promised delivery times. To start a successful online clothing trade, you can use the following approaches to organizing a business:
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- Specify order details and notify about shipment by phone.
- Indicate additional communication channels in the Contacts section: email, ICQ.
- Create your own database of clients, accounts, goods (this can be done using Excel, MyWarehouse, Client Base, etc.).
- Offer several ways to pay for goods (transfer to a bank card, e-wallet, cash on delivery).
- Organize several methods of delivery of goods (state mail, private, courier services).
Many aspiring entrepreneurs are concerned about the question of which store is best to open in a small town. It all depends on the interests of the target audience, the level of competition and purchasing power. But to start successful trading in an online store, including through Vkontakte, the number of people in the city does not matter, because work is carried out, as a rule, in several regions.
How to sell clothes online on VKontakte?
How to open an online store on VKontakte? The algorithm of actions is simple. A trading platform on this social network is often created in parallel with a full-fledged trading platform based on a free engine. But successful sales will begin only if you pay enough attention to SEO promotion and filling the online platform with quality content and increasing the number of subscribers. If an entrepreneur is not confident in his abilities, it is better to hire a freelance administrator for these purposes.
The first step is to create an online store, fill it, and implement advertising campaigns. Then you need to start attracting new customers, getting them interested in purchasing, especially repeat ones. The main factors that influence this process are assortment and cost. If you fill the catalog well and offer the buyer a favorable price, he will prefer to choose this particular offer. Using hashtags (for example, #obnova, #sale), which simplify the search for the right product, will help attract the target audience.
When selling clothes through VKontakte, you need to create a base of regular customers from the very beginning, do everything to ensure that they are satisfied and make a repeat purchase. It is very important to help with choosing the right size and style of clothing. In order to demonstrate clothes with the highest quality, you can post thematic videos on the site, use programs for virtual selection of clothes, provide a user-friendly interface and quick navigation through pages, and create an online consultation.
Advice: To get additional income in your free time, you should take advantage of the offers of sites where you can earn money by completing tasks (for example, SEOSPRINT, PROFITCENTER, Vktarget, Free-lance, etc.).
Selling children's clothing online
Trade in children's clothing is a business niche that will always be highly profitable. Starting effective online sales is not very difficult, the main thing is to approach the stages of creating your business responsibly. You can successfully sell children's clothing online in several formats:
- trading on social networks (dropshipping, creating your own warehouse);
- opening your own online store (promoting a website will require a lot of time and investment);
- work in an “affiliate” format.
Some entrepreneurs start their online work by selling used children's clothing. The operating principle of a consignment store is that the intermediary sells the item to the buyer for a certain markup. The owner of the product initially determines its minimum cost (usually 30-40% of the new price) and signs an agreement, which stipulates the terms of sale, return, and the percentage of the seller.
Advice: in order to successfully start selling clothes through an online store or retail outlet, it is advisable to create a business card website. This will help attract new customers and increase sales turnover.
- It is advisable to create a range of affordable prices (the average price for one thing is 180-900 rubles, only 10% of buyers buy things more expensive).
- It is necessary to create a wide range of products.
- It is worth selling only high-quality goods and keeping delivery times to a minimum.
- When specifying measurements of items, always take into account the possibility of an error of 1-2 cm.
- It is better to group clothes by season.
- To attract the attention of buyers, it is advisable to publish useful tips on the main page of the social network or create a separate section of the site for this.
- It is advisable to regularly hold promotions, sweepstakes, and competitions with prizes.
As an option, you can expand your assortment with original products by making original designs using a printer for printing on clothes.
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The normal profitability rate for a children's clothing store is 10-15%. The success of trade, including through the VKontakte network, largely depends on the preparation of the entrepreneur, the choice of a good supplier and pricing policy. The same rules are also relevant when it comes to organizing sales of items for adults. To start successfully selling clothes online, it is not enough to simply create and fill an online store with content. It is necessary to first think over and implement a plan for its promotion, ways to increase sales, and attract new customers.
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The ripe idea of a business selling clothes online is haunting you, but do you want to know more about this activity? Then you should concentrate and carefully study the information presented in an accessible manner.
To organize the process of selling clothes via the Internet, you need to understand that it is very difficult to attract a potential buyer to virtual purchases. To sell clothes, they most often use specially designed showcase sites on which the product is presented.
There are alternative methods of disseminating information about selling clothes on the Internet:
Registration on specialized forums and websites
Selling clothes through social networks
Use of any other sites where advertising is possible and trading is permitted
If you decide to implement a business idea based on selling clothes online and plan to engage in this activity seriously, it is important to understand that without official legal registration you will not be able to work for long. In addition, any business is required by law to be registered.
For this type of business activity, Russian legislation provides for registration of the seller in the following organizational and legal forms to choose from: individual entrepreneur or LLC.
Of course, you will need to open a bank account, keep accounting records, register with the tax authorities and submit all necessary reports to them, as well as register a trademark if necessary. More detailed information about the choice of one form or another, about the registration process itself and all the necessary details can be found by contacting legal advice or studying official information from other sources.
How to do and where to start selling clothes online
You have already made the decision to choose an activity. All that remains is to competently organize the process of selling clothes. First, it is important to determine which market segment you are targeting:Age and gender group of potential clients
Income level of buyers (what pricing policy will you follow)
Product group: sportswear or evening wear, and possibly the entire range and wardrobe for every taste
There may be other open questions in this area that need to be addressed more carefully. For example, it is important to understand where your product will come from. Perhaps the clothes presented in the store will be sewn at a private enterprise. There are also various options for wholesale purchasing abroad.
Very important aspects in organizing the sale of clothing online are the method of payment for the purchase, as well as the delivery of the goods. Here it is worth deciding in advance and, if necessary, taking all measures to properly organize these processes:
Opening a bank account
Opening electronic wallets
Studying information about postal transfers
Purchasing a vehicle for delivery
Search for couriers
The main thing is to organize a serious approach to work. Believe me, you are planning to start a truly profitable business. The clothing trade has always brought a decent income.
Did you know the most expensive clothing brand in the world?
Louis Vuitton is recognized as the most expensive luxury clothing brand in the world. According to official data, its value is almost 26 billion dollars and is growing annually by almost 10%.
What documents are needed to trade clothing? Do I need to register at all?
Registration of any business always entails a number of difficulties and formalities. To legally protect yourself and your clients, you need to competently approach the preparation of all documentation. It’s not even worth mentioning the illegal organization of trade, since administrative liability for illegal business activities cannot be avoided.When selling clothing from a domestic manufacturer, there is no need to prepare any documents for the goods. If you decide to turn to foreign manufacturers and suppliers, you will need to prepare a number of documents and clear customs clearance for the goods. Also, the need to prepare certain documents is influenced by your organizational and legal form and taxation system. These are quite specific legal questions that should be answered professionally through qualified legal assistance.
As for the choice of taxation system, this question also directly depends on whether you have registered your organization as a legal entity. As a rule, a single tax is paid when retailing clothing in Russia. But there are options for using the simplified tax system or paying income tax to the budget.
How to find clothing suppliers for an online store
At the initial stage of searching for suppliers, it is important to understand what kind of investment you are willing to make. Most likely, it’s easier to immediately turn to the most common companies that sew clothes, for example, in China. It is a huge misconception that quality can fail here. As a rule, factory-made items are sewn using decent materials and according to original patterns.The most common way to find a clothing supplier for online trading is to search online. Everything is very simple here. It is enough to formulate your request in any of the search engines, and the result will not be long in coming.
There is also a method of direct communication with the supplier, which is fraught with a number of threats. It’s good if the wholesale supplier has previously proven itself successfully. In any case, it is important to obtain the most reliable information about the product and legally insure yourself against material losses.
Selling clothes online on social networks VKontakte and Odnoklassniki
Today, the popularity of social networks is simply at its peak. There is an almost 100% guarantee that every person registered in any of the networks accesses the treasured site at least once a day.
From this we can conclude that placing a storefront for a clothing store on a social network is very advisable. It is important to promptly monitor the promotion and advertising of created pages or communities in order to increase the number of visits. The social network is an almost bottomless source of potential clients and a fairly cheap way of advertising.
How to open an independent online clothing store
But for serious and competent implementation of trading activities, there is an urgent need to create an independent online store. What does this give to the seller:Extra Prestige
Website as the main source of information
An online store always inspires more trust than a page on a social network
Organization in the trading process
The opportunity to really promote your product through website promotion and optimization
When opening an online store, it is important to contact a professional website developer and not skimp on its creation. Next, you should pay attention to the timely maintenance of your store and its optimization. When choosing a title, you should consult existing databases for this information to avoid unnecessary confusion and repetition.
What to call an online women's clothing store?
When naming an online store, you need to take into account many criteria:Range
Interest of a potential client
Originality
Relevance
Euphony
Ease of perception, etc.
How to sell clothes correctly? How to increase sales in a women's clothing store?
When visiting the storefront of an online clothing store, a potential client faces a number of difficulties:Difficulty in determining the correct size
Inability to evaluate the quality of the product
The buyer is deprived of the opportunity for personal consultation with the seller
There is no opportunity to hear an outside opinion in connection with the purchase of clothes without trying them on
In order to somehow smooth out these controversial issues, you should study all the latest marketing solutions in the field of online trading. Often an online clothing store looks like a simple product catalog with formal photographs of the models offered.
Today there are more creative solutions for displaying clothes on the site:
Using videos showing the clothing collection on models
Ability to view all color variations of presented clothing
A virtual opportunity to “try on” clothes on a model. At the same time, you can assemble entire sets and match individual elements to each other in style, shape, texture and color
The design of an online store website should correspond to the interests of the target market segment.
When developing a website, it is imperative to take into account the ability to quickly move from section to section, highlight the most attractive items of clothing, enlarge and view the model you like on full screen
Organizing an online consultation with a specialist
These and many other methods will increase sales because they directly simplify the process of choosing a product.
You should also not forget about a competent marketing policy and holding special promotions and sales. These classic techniques, as well as systems of discounts and bonuses, gifts on holidays and issuing gift certificates in someone else’s name, will increase the level of income from this type of business on the Internet.
Remember that organizing any business requires, first of all, financial investments, hard work, patience and a healthy dose of risk. When opening an online clothing store, it is important to study the given product market and the needs of potential buyers, as well as the specific aspects of online trading.
Many people think about how to start their own business without starting capital - they are afraid to take out a loan, and their own funds are not enough even to open a small store.
The solution to this situation may be to sell clothes at home. This type of business can be started by purchasing one bag of stock or collecting just one batch of clothes for a minimum amount in the showroom. In fact, some people start to like this type of business so much that they subsequently choose it over a traditional retail store.
It is also not uncommon for store owners, tired of the worries associated with supporting this type of trade, to start selling clothes at home. According to one of these entrepreneurs, Rosa, while she was purchasing goods remotely and there were a lot of rejects in the bags, trade in the store was not going very well. Tired of such “pig in a poke”, Rosa closed the store and began selling houses:
“I arrive on the day of delivery, take 3 bags at once and in 2-3 days I sell for almost nothing, I don’t hesitate to give away the rest to everyone. The profit is obvious and there are no headaches!” - says Rose.
And who will go there?
As with traditional trade, there are two possibilities to attract buyers: with very low prices, or by offering something that no one has offered them before. The first way is a dead end: people will constantly want lower and lower prices, and in the end they may go to someone who can offer it to them. The second way is more promising: you will not only be more competitive, but you will also be able to sell your product at a higher profit.
What is meant by the phrase “Offer something that is not available anywhere else”? No, we are not talking about some exclusive clothes, although this is partly true. What you can contrast with your competitors is your experience in advising on the choice of clothing; that is, you can become an image stylist for clients. When people see that their friends admire the clothes they bought from you, they will become your regular customers and begin to recommend you to everyone they know. Therefore, if you feel that you are ready to open your own “boutique at home,” this path is just for you.
There is no need to remind you that you will have to constantly improve your professional skills - be aware of fashion trends and at least know a little about the history of fashion; monitor media devoted to clothing and fashion. Moreover, to improve the quality of work with clients, you will also have to become a little psychologist, like a personal hairdresser. But believe me, it will pay off in spades.
Remember that the best assessment of your work is when your clients’ friends ask for your phone number.
What to sell?
When selling clothes at home, you can make the same mistakes as when selling stock in a retail store. But working independently from home, you have a serious advantage: you can quickly find out the needs of each of your clients. When purchasing goods for the first time, we recommend that you adhere to the following rules:
- Make a list of your prospective clients.
- Find out which of them is interested in what clothes they wear, what style they prefer, etc.
- If possible, try to find out if they are planning to purchase any wardrobe items right now - perhaps someone wants to buy jeans, and someone else needs a coat. Remember their needs always when purchasing goods.
- While trade turnover is low, it is better to buy clothes in showrooms and examine almost every item with your own hands - otherwise there will be a lot of leftovers. In addition, many wholesalers have the opportunity to return unsold goods, which is very convenient when trading at home. Later, as turnover increases, it becomes more profitable to purchase in bags, although it makes sense to look through bags at the initial stage, remembering your list of needed goods. In some cases, if you successfully sell 4-5 items, you can immediately pay for the entire purchased lot.
- It is necessary, as in store trading, to keep track of new arrivals in showrooms and quickly get there - this is one of the key points of a successful purchase.
- It is better not to inflate prices, especially at the beginning of your business - after all, now you can buy almost any thing very cheaply, if it is not some kind of super-exclusive. Over time, when people understand that you don’t just sell clothes, but also provide professional advice on creating your own image, they will be willing to pay a lot more for things.
- Don't throw away clothing packaging! When selling an item, place it in its original package.
- Ideally, you need to purchase goods not focusing on specific clients, but having backup options: for example, if you know that one possible client wants a cashmere coat in size 52, and you saw such a coat in the showroom, then first think carefully about whether to take it or no, if among your other regular customers there are no ladies with this size. If the client refuses, you need to understand whether you can sell this coat to someone else. As mentioned above, this is easier when purchasing in a showroom - the product can always be returned.
Where to hang it
Despite the fact that equipment costs when trading at home are significantly lower than in a store, they still exist.
According to the stockbiz portal, it is best to equip a home showroom consisting of one or two clothing racks, two good large full-length mirrors located at an angle to each other, and a bright lamp with soft natural light. It is better to take the same lamps as those used in branded clothing stores.
It is better to make the equipment mobile - this way it can be moved when you are not trading.
All clothing must hang on hangers. Buy the required number of hangers, preferably wooden ones - they do not bend under the weight of things and look “more solid” than plastic ones. Create a certain “boutique” feel - do not show or offer people wrinkled clothes; to bring things into a salable condition, purchase a steamer. All these techniques will allow you to sell clothes at a higher price.
Don't forget to buy covers for your clothes. This will protect both your clothes and you from excess dust. It is better to store the clothes themselves in a closed closet.
Bring your money
As with any trading, there are a lot of difficulties. And a significant part of them when trading at home is associated with personal relationships with buyers - they become those with whom you were recently on friendly terms. But if people come into the store of their own free will, then when working from home, at first you will have to actively invite people to your place, and not everyone will be ready for this. And those who come will expect some special treatment.
According to the story of one of the owners of a home-based business, all her friends are trying to buy an item at a maximum discount or even on credit.
“As a result, they don’t give it away for months. And my friends are generally afraid to come to me and buy - otherwise I’ll get rich. If you want to lose a friend, then lend him money...”
And there are a lot of such situations. According to another entrepreneur -
“When selling at home, as I know, taking on debt is a regularity. And with money, as they say, we’ll buy it in the store...”
Here everyone must decide for themselves how to behave in such situations. But if you decide to start selling clothes at home, you need to be prepared for this. Anna advises:
“Apparently, it is realistic to sell to those people with whom it is possible to keep a distance. Or, as an option, to say that you yourself took the goods for sale and at your own price, out of the kindness of your heart and friendship. This, however, is for those who knows how to honestly lie))))"
Allergies have no place here
People susceptible to household allergies should not engage in clothing sales at home. At all.
Invisible dust always flies from any clothing. Most entrepreneurs who deal with clothes will confirm that after working with clothes for a long time, unpleasant sensations often arise: itchy nose, frequent sneezing. Therefore, unfortunately, for those who have allergies, especially to dust, the path to this business is closed. Because health is more important.
In order to minimize the amount of dust at home, we recommend using covers for clothes and, if possible, storing them in a separate closet.
But the source of problems in home trading is not only clothing. As Polina, one of the entrepreneurs, notes:
“You must be prepared that people will come sick and bring children with snot. And buyers who have already been and know your address can come without calling.”
Rose disagrees with her:
“No one has ever come to me without a call or warning. I think you shouldn’t be afraid of this. And snotty children don’t scare me)) patients can walk on the playground or in the sandbox. ... In extreme cases, the father can look after the child watch while you're busy)".
IP or not IP? Is it worth registering with the tax office?
According to some, there is no point in registering: it’s a stretch, but home trading can be called the sale of personal belongings by a private person.
But this is all for the time being. But in order not to feel like a deceiver, it is still worth registering as an entrepreneur: at least in order to replenish your pension savings as an individual entrepreneur. Again, we should not forget about promises to reduce the tax burden for self-employed citizens.
Well, it’s trivial - it’s calmer.
High technologies in everyday life
The further you go, the more and more often you can see successful examples of home trading using the Internet. Having even minimal computer skills and a digital camera, you can take photographs of the clothes you sell and post them on photo hosting sites or in a group on social networks. Having a smartphone will also help you - the Yula and Instagram applications provide a lot of opportunities for doing business: photographed - posted - sold.
Those who are very familiar with the Internet can even create a separate website - if time and skills allow. Here it’s more convenient for anyone.
Total
Selling clothes from home is a good way to try your hand at trading, gain entrepreneurial skills and, if done correctly, accumulate initial capital to open something bigger. If you are not afraid of difficulties and are ready to learn from your own experience, go for it!
"We also started with the same mix" at home". We just called all our friends, and then we went to friends of friends. ;-) As a result, after a month we collected funds for a store. We did not use the Internet for these purposes, we probably had enough friends... who are now our grateful clients in store.
Anna, entrepreneur.
With the development of information technology, many more opportunities for earning money have appeared. If you organize your own online store, you can earn income without leaving home. How to sell things online? There is nothing easier even with minimal capital. The main thing is to find the target audience and approach the issue of communicating with potential buyers correctly.
Why is it worth selling things online?
Before you start thinking about how to sell things online, you should understand whether you want to do just such a thing. It should be remembered that any work requires perseverance and patience. You will have to communicate with a variety of people. Sometimes you have to find an approach even to not the most pleasant customers. If such difficulties do not stop a potential businessman, then only benefits await him in the future.
Firstly, products can be offered to a larger target audience via the Internet. Where can you sell things in real life? Only at the market or in the store. This means that the product will only be seen by people passing by. The World Wide Web provides many more opportunities. Many popular online stores were organized in the outback, and their owners began their careers sitting at their home computer.
What items are best to sell?
Selling clothes and shoes online is quite in demand today. This is due to the fact that online stores, as a rule, offer products at a reduced cost. But it is worth considering that men are more practical. They won't buy jeans or a shirt without trying them on. It’s easier for them to overpay, but be sure that the product is perfect. Products intended for women and children sell out much faster on the Internet.
What things to sell? First of all, you should pay attention to seasonality. No one will buy T-shirts and tank tops in winter and down jackets in summer. Before you sell things online, you should draw up a sound business plan. It is important to understand when sales will start. Based on this, it is worth purchasing goods. You can start selling summer items as early as mid-April, and winter items closer to October.
Practice shows that you can earn much more on clothes and shoes for children. Firstly, kids grow quickly, and parents have to regularly update their children’s wardrobe, and this can be done more profitably through the Internet. Secondly, mothers and fathers strive to dress their children in a truly fashionable manner. A seller who has good taste will be able to make good money.
Where to sell things?
There are several options for organizing online sales. Those who are just starting to run such a business should pay attention to social networks. You can create commercial pages here absolutely free of charge. But it is worth considering that the owners of sites such as Odnoklassniki or VKontakte do not welcome the organization of online sales with their help. Accounts are often blocked. Therefore, it is worth creating several profiles at once.
Another option is electronic bulletin boards. You can also start selling here for free. It’s worth choosing resources that offer rating systems. As the indicators increase, the number of buyers will increase. In addition, on such sites, as a rule, buyers can leave reviews.
Those who have already tried their hand at online sales and realized that they can do this kind of work well should not delay in organizing their own online store. It is not recommended to skimp in this matter. It is better to entrust the creation and promotion of your own website to a professional web studio. The costs will quickly pay off.
Photo preparation
How to sell things quickly? Everything is very simple! All you need to do is present the product in a favorable light. We are talking about photographs that will be posted on a bulletin board or in your own online store. Of course, it is much better if the product is filmed on a professional camera. But you can also take good pictures with a smartphone. If we are talking about clothes, then it is worth purchasing a mannequin. The product will look even better on a live model. You can ask someone you know to pose.
The background of the shooting also matters. If there is no suitable place indoors, it is better to photograph the product outside. Shoe models will look beautiful, for example, on green grass. It is recommended to photograph the product from several angles at once so that the buyer can examine it from all sides. Don't forget to write captions under the photos. How to quickly sell things online? It is necessary to provide the potential buyer with the most complete information (available sizes, seasonality, possible defects).
Marketing and advertising
The proverb “water does not flow under a lying stone” can also be applied to the sales field. If you don’t advertise your product and come up with interesting promotions to attract customers, you won’t be able to make money. How to present things? You need to declare yourself! At the initial stage, you will have to spend money on advertising on social networks. All electronic message boards also offer paid promotion. You will have to spend money to earn a good reputation. And in the future, word of mouth will work, but on the condition that a truly high-quality product will be offered at an affordable price.
Various promotions will also help increase sales. For example, you can offer free shipping with every third item purchased. Or you can have a sale every Friday, offering discounted items. People who buy an item on sale will want to cooperate with the store in the future.
How much to wind up?
In this matter, it is worth choosing a middle ground. Most offline stores set markup at 100%. That is, if an item in purchase costs 200 rubles, then the retail price will be 400 rubles. This is justified because you have to pay rent. Prices on the Internet are often much lower. The markup usually does not rise above 60%. And some sellers set a minimum price (add no more than 20%) and thereby increase sales significantly. You can make great money not thanks to the difference between the wholesale and retail prices, but thanks to sales volumes.
Things are a little different with branded items. For those who have decided to occupy this market segment, it is not advisable to set a minimum price for a product. Customers will decide that they are being offered a fake and will no longer want to return to the store.
What things can you sell online? Variety! There is always a buyer for every product. But the price must be appropriate. So, no one will buy a natural fur coat for 5,000 rubles or a knitted T-shirt made in China for 10,000 rubles.
Buyer Feedback
In order for the number of sales to increase, it is worth communicating correctly with potential buyers and answering any questions that arise. The larger the volume of products offered, the more time you will have to devote to the business. If you already have your own online store, it is worth creating a feedback window through which the buyer can find out all the necessary information from the sales manager. The process should be automated as much as possible. It is advisable to enable SMS notifications that will notify you when new messages arrive on the site.
Buyers need to create maximum convenient conditions. It is recommended to purchase several mobile phone numbers so that the client can call within his own operator. In addition, it is advisable to offer several payment options for the goods. The more extensive the service, the faster the number of customers will grow.
How to set up an online store?
How to sell things online? In order for a business to generate maximum income and a minimum of problems, it is worthwhile to formalize everything. This can not be done immediately, but several months after the start. It is worth making sure that the business is going really well and will continue to develop. Most entrepreneurs who sell things online operate on a single tax basis. Paperwork will not take much time. Financial costs will also be small. At the same time, it will be possible to avoid fines for illegal trade.
Once a quarter you will have to submit a tax return taking into account your income. For those who do not understand the nuances, it is better to entrust this work to an accountant. It is better to pay for the services of a professional than to pay a fine again.
How to earn more?
To earn even more income, you should think about opening a real store in your own city. This could be a showroom where anyone can come and see the product on offer. A potential buyer will only want to come to a real store once. In the future, he will only buy things online if the products are of good quality. In addition, it is worth considering that there are still people who are not computer friendly and do not know how to use the capabilities of the World Wide Web.
You can make good money selling online. You just have to delve into all the nuances, know how to sell things, study the market, see what products are already offered in the selected segment. To take an advantageous position, it is worth offering even more convenient conditions for a potential buyer. And, of course, you need to love your job.
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