Business ideas services from Europe. New business ideas from Europe

• The newest business ideas from Europe: TOP 12 ideas 2019
• Business ideas from Europe: how to find them

Most entrepreneurs dream of coming up with a new “million-dollar idea” that will bring millions in profits and elevate them to business Olympus. Promising ideas do not appear so often, but do not despair - if you cannot come up with anything interesting, you can use the example of your Western colleagues. The ideas of many projects were borrowed from Western startups, and this in no way prevented them from becoming successful: for example, Pavel Durov took advantage of Mark Zuckerberg’s idea and created the VKontakte network, which, although it did not “surpass” Facebook in the world, still became the most popular social network in Russia and the CIS.

The United States has long been considered the trendsetter in business, but European businessmen can also demonstrate creativity and bring to life extraordinary ideas that can easily be used here. Ecotourism, women's repair teams, production of Euro-timber - these and many other European ideas are successfully working on the Russian market.

The newest business ideas from Europe: TOP 12 ideas 2019

1. Bicycle cafe . Everyone knows what “Makavto” is - McDonald's and other cafes serve customers right in the car. A similar business aimed at cyclists recently appeared in Zurich. A person can come to a cafe and drink coffee/eat without getting up from a bicycle, which is “parked” right on the territory of the cafe directly at the table.

It's no secret that bicycles are a very popular form of transport in Europe, and in Russia, in recent years, special parking lots for bicycles have appeared.

Can this idea be applied in Russia? Yes - especially in large cities. In addition to being convenient for cyclists, this new product will attract the attention of visitors - even those who came on foot or arrived by car.

By the way, you can do another business on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bicycle rental point, where anyone can literally take a bicycle in a matter of seconds for little money, and then return it - to this point or to any other similar rental point in the city.

Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.

2. Free gym.Many people don't go to the gym because they require you to pay for an annual or monthly membership right away. A person may not have such a sum, or he may not buy a subscription, doubting that he will go there regularly for a month or, even more so, a year.

Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money by selling additional services or sporting goods. This could include consultations with a personal trainer, sports nutrition and drinks, sportswear and shoes, as well as the sale of advertising space in the gym.

Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who simply go to the gym “for free”. Alternatively, you can make a free visit in the first months of the gym’s operation to attract customers.

3. Cone Pizza.Fast food is the trend of our time. People don’t have time to have breakfast (they’re in a hurry to get to work), they don’t have time to have lunch (they’re busy at work), and in the evening after work, the last thing they want is to stand at the stove.

This is one of the secrets of the popularity of pizza. However, pizza has one significant drawback - it takes up a lot of space and is inconvenient to eat on the go. The Italians found a way out: they came up with pizza in a cone - Pizza Cono. This is the same pizza, but more compact, because the filling is inside the dough, which is rolled into a cone. Thanks to this, pizza can be eaten away from the table, without a knife and fork.

You can organize such a business in Russia and in any other country - wherever there are pizza lovers, but especially in office areas. In addition, it will allow you to stand out among other pizzerias.

4. Unusual vending.Vending machines for coffee, soda and chocolate have long been popular. German entrepreneurs went further - they installed vending machines at train stations in large cities with sunglasses, towels and other things that travelers often forget.

This idea can take root in any country, because people spend a lot of time at train stations and willingly spend money there. Moreover, if you believe the statistics, the number of Russians traveling is growing every year.

Another unusual vending shop sells... sets of rolls! Japanese cuisine is very popular, but you can order rolls in Russia only in cafes and sushi bars. But in Europe there are already special machines for selling rolls.

If you install such machines in crowded places, the idea may well work. Do not forget that rolls, unlike chocolate, water and crackers, have a short shelf life, so choosing the location of such a machine is of paramount importance

5. Children's hotels. This idea will certainly appeal to parents who dream of taking a short break from their children - or who are forced to go on a business trip. Not everyone has grandmothers or other relatives who can stay with the child, and not everyone trusts nannies. A children's hotel is essentially an analogue of a children's camp: the menu and room design are created taking into account the interests of the little guests. In addition, such hotels must have a medical worker and a psychologist.

This idea will probably take root in large cities - both in Russia and in other countries, because the number of working parents is only growing, and relatives are not always eager to take care of other people's children.

6. Table-bed 2 in 1: an idea for workaholics. Not everyone leaves work at 18:00 - employees often have to stay at work until late. At the same time, not every company is equipped with a break room. The solution is a table that turns into a bed. In its normal form, it is no different from a regular office desk, but once you lower the back panel and fold back the side cover, the desk transforms into a place to rest. In addition, there is a small TV.

The idea of ​​transformable furniture is far from new, but only this table combines furniture for work and relaxation.

It is difficult to say how far this idea can take root in Russian offices - after all, few employees are so “hot at work” that they need a place to sleep. But for small-sized apartments, of which there are plenty in our country, this can be a real godsend.

7. Selfie mirror. Selfies are a real trend in recent years. To avoid appearing in the frame with your arm outstretched. Special “selfie sticks” had already been invented, but the French went even further and developed a special selfie mirror - Pixglass. After installing a special application on your smartphone, you no longer have to choose a pose for a photo - the mirror itself will take a selfie and send it to your smartphone, and your hands can be anywhere.

It's hard to say how popular this idea might be - most likely, the mirror can be bought by real selfie fans who don't mind paying for such a thing for the sake of their favorite hobby. In addition, a large selfie mirror can be rented for various events.

8. Varnish with aromas.The company Revlon, known to all women, has released a new collection of Revlon Parfumerie varnishes - 24 colors with scents that match the desired shade. For example, a Bordeaux-colored varnish has not only the color, but also the aroma of Bordeaux wine. The scent is said to last up to 3 days.

The fact is that ordinary varnishes have a rather sharp and specific smell, which irritates many fashionistas. The creators of this series have eliminated this problem, and other businessmen working in the beauty industry are ready to follow their example. The same hair dyes also have an unpleasant odor, and ideas have already appeared on how to give them a better aroma.

9. Travel on public transport using a smartphone.To board a plane, you no longer have to present a printed ticket - air tickets have become electronic. In large Western cities, applications have already appeared that allow you to buy tickets for other types of transport - while the ticket remains in your smartphone.

By the way, a similar project called “Mobile Ticket” was recently launched in Moscow. Now, to pay for the metro fare, you need to touch a mobile phone that supports NFC technology to the turnstile. Something similar could well be created in other megacities.

10. Tours for blind and visually impaired tourists.According to statistics, 8% of the Russian population are visually impaired, and their number is growing every year. Excursion services for people with disabilities are a significant sector in the modern tourism industry. However, people with low vision may not be able to enjoy the ride 100%. An interesting idea came to the mind of the visually impaired travel agency owner Amar Latif - he began organizing special tours for the blind.

During the preparation of the tour, mixed groups are created, and sighted tourists help the blind to experience all the beauty of the places visited.

Creating conditions for people with disabilities is a very popular type of business and area of ​​social policy in the West. Most likely, this fashion will soon reach us.

11. Business on clean shoes. “I myself can’t stand dirty shoes,” said the unforgettable Alexei Batalov in the film “Moscow Doesn’t Believe in Tears.” In fact, many people don’t like dirty shoes - but what should we do if in some regions of our country there is dirt and slush on the streets for ten months of the year?

The solution may be a special liquid called Ultra Ever Dry: after treating your shoes with it, your shoes will repel dirt, water, and even sand. This liquid is successfully sold in Europe. In Russia, this business can work in large cities.

12. Restaurant that counts calories.Many people care about their figure, so some restaurants indicate not only the weight and price of each dish, but also the number of calories. But the owners of one Swiss restaurant went even further: they indicate the number of calories and fat consumed not only on the menu, but also on the bill. By the way, this restaurant has 2 Michelin stars and is very popular.

The advantage of such a business idea is its simplicity. You just need to enter the calorie content of the dishes into the system and add one line on the invoice. People who take care of their shape will certainly not ignore such a restaurant.

Business ideas from Europe: how to find them

If you are looking towards the West and want to use their developments in the Russian market, there are two ways to find ideas.

1. If you have friends, family or acquaintances living abroad, ask them what exciting new developments have appeared in their market. You can also subscribe to groups of Russian emigrants in Europe on social networks and find the necessary information through them.
2. Regular monitoring of foreign business websites. If you speak foreign languages, it is better to subscribe to foreign sites - by the time this information is found and reprinted on Russian-language resources, it may become slightly outdated.

Don't limit yourself to Europe and look for ideas everywhere, including around you. Sometimes a good idea can literally lie under your feet. Remember that a good product must satisfy the client’s real needs - only in this case will he be willing to pay for it. And here you should not focus on your personal preferences - look for what will be in demand on the market.

How to test a business idea

A good business idea is one that will be in demand, in other words, one that people are willing to pay for. How can an entrepreneur make sure that an idea will bring profit and not loss?

You need to determine the demand for the product - this is the most logical method to test a business idea.

• Create a landing page and set up advertising to see if people are interested in your product or service.
• Post an advertisement for sale on Avito or another free classifieds board.
• Formulate a search query and see the number of similar queries on Yandex Wordstat
• Monitor forums and social networks (communities where your target audience is).

The test from business school teacher J. Kraus involves a quick ten-second assessment of any business idea. A good idea might be:

• Oxygen - that is, a vital commodity;
• Medicine (Aspirin) - something you can do without, but it’s difficult;
• A jewel. - products that may not be necessary, but are in demand due to the positive emotions from owning such a thing.

If your idea is neither one nor the other, nor the third, you should think very seriously about its viability.

But Walt Disney used the made-up word Imagineering for tests, made up of two English words meaning “imagination” and “development”. The essence of the method is that 3 teams work to create a product.

• The first ones are dreamers, they simply generate ideas (even the craziest ones).
• The second are realists, trying to turn empty dreams into a real product.
• The third are critics who criticize the product in every possible way.

Take this method into service and run all emerging ideas through the prism of realism and harsh criticism!

It often happens that a sought-after Western business has simply not yet had time to reach our latitudes, and whoever can be the first to implement this idea in Russia can make good money from it. Look for business ideas from Europe, analyze them and implement the most successful ones!

Wise businessmen with extensive experience and understanding of the essence of the laws of market development advise not to start your business journey in areas with high competition. They recommend looking for innovative products and services and occupying empty niches in which only a few currently operate.

It is not necessary to enter the market with your own start-up. You can use new ideas that have begun to be implemented in the USA or European countries. Many of them are already successful and in demand abroad, but are not yet available to Russian consumers.

Processing of fruits and vegetables that have lost their marketable appearance

The relative abundance and marketing policies of grocery stores provide customers with the opportunity to choose vegetables and fruits. This picture looks especially vivid in supermarkets, where customers line up in long lines and examine each apple or orange for a long time, trying to buy the most beautiful and ripe fruits. The remaining products are quite suitable for consumption, but have an unsightly appearance. The shelf life of food, especially fresh food, is short. The supermarket management will have to throw away the leftovers.

But this resource can be used wisely and launch a line for processing illiquid goods and producing various food products from it: juices, jams and purees, fruit and vegetable salads, soups and cereals. We are not talking about rotten vegetables and fruits, but about those that have simply lost their marketable appearance. Enter into an agreement with the management of several supermarkets and buy raw materials from them at a low price. Finished products can be sold in the same supermarkets.

Ecotourism

This is a very fashionable and promising direction. Relaxing in the outback, living in a rural house or in a tent, hiking along picturesque and non-trivial routes attract wealthy residents of megacities who are tired of the bustle of the city. Eco-tourism is an excellent alternative to boring luxury resorts and idle lounging on the beach.

Organizing such tours requires minimal costs and is not particularly difficult, but brings high profits. Eco-tourists do not expect comfortable conditions, they are looking for new, sometimes thrilling sensations, they want to test their endurance and get closer to nature at least for a short time. But it is still necessary to ensure the safety of customers.

Selling a liquid that repels water

A profitable business can be created by selling innovative products. One of them is Ultra Ever Dry. This is a revolutionary substance that has the ability to repel any liquid. The surface treated with Ultra Ever Dry does not get wet or become contaminated with liquid concrete mixtures, oils, or liquid dirt. This product can be used at home, in construction and repair work, and in production.

The advantage of selling innovative products is favorable terms of cooperation from manufacturers and the opportunity to occupy a free niche.

Outsourced call center

More and more companies working in the field of sales and service feel the need to maintain constant communication with customers. The most effective way to inform about new offers, conduct surveys and provide full-fledged service is telephone communication.

Only very large and successful companies have the opportunity to create and maintain their own call center at the proper level. Most enter into contracts with companies that provide this service on an outsourcing basis. To create such a center, you need premises, computer equipment, a single number, multi-channel communication with free incoming calls and special software. This service is extremely in demand.

Exclusive fragrances for every company

Researchers have long known about a person’s ability to perceive various odors on a subconscious level and remember them. Until recently, active work with the olfactory organs was carried out in the cosmetology and food industries. But now a new, very interesting direction is developing in the USA and European countries. For each company, a unique scent is created, which is sprayed in all offices and points that work with clients. It turned out that this is a very powerful marketing technique - it endears visitors and allows them to remember each company by its smell.

In Russia, this direction is at the stage of development. There is no competition. A business that will create exclusive scents for customers and offer services in the form of installing atomizers and fillers with aromatic substances is doomed to great success and high profits.

Sale of door handles with disinfecting effect

Public institutions and transport, medical institutions, retail outlets and banks are visited by a lot of people throughout the day. Everyone knows that a huge number of microbes, many of which are quite dangerous, accumulate on door handles and handrails in the buildings of these establishments.

The English company Altitude Medical has proposed a chic and effective way to combat infection - innovative Pullclean door handles. A dispenser with a disinfectant is installed inside these products. Everyone who touches this handle and opens the door receives a small portion of the substance and reliable protection against infectious and bacterial diseases.

The innovative door handle will go on sale at the end of the year. The manufacturer set the cost of each product at $200. Those who start offering these door handles to their customers will see significant profits, as this innovation has generated enormous interest. This is just the first of a completely new line of products. Soon new products will begin to appear on the market that will protect people from various viruses. This direction promises very optimistic prospects for entrepreneurs.

Terminals for selling rolls

This idea is a huge success in European countries. Manufacturers of special vending machines for selling drinks, crackers, sweets and chips have proposed a new model. These machines are specialized for selling rolls.

Until this time, the dish could only be ordered in some restaurants and sushi bars. The technology for their preparation is simple, but requires precise adherence to proportions. A huge increase in demand for rolls has been noticed in all countries. Now the dish can be bought at a regular terminal. Those who have already purchased special machines talk about significant profits that exceeded the most optimistic forecasts. If you are already in the terminal service industry or are planning to enter this business, purchasing such a machine will be an excellent investment. The initial cost of the device is 150,000 rubles.

Advertising + weather forecast

The idea to combine clothing advertising with information about the current weather state came from a French company. Special software and a weather sensor are installed in the advertising billboard. Images of girls in outfits change depending on temperature and humidity. If it rains, the model is dressed in a raincoat and holds an umbrella; in hot weather, the girl wears a light dress; when it gets cold, she wears a warm coat or fur coat.

This technique has significantly increased sales for clothing stores, but can also be used in the restaurant business. For example, billboards can display dishes that are suitable for a certain time of day or recommended for consumption in specific weather conditions.

Custom houses

A wide selection of mortgage loan offers, the emergence of new building materials and “smart” technologies have increased the chances of every family acquiring their own home. Cottage communities are growing like mushrooms after rain. House owners compete with each other in the size and beauty of their cottages, the originality of their garden plot design, install energy saving systems and other new items that allow them to get maximum comfort at a competitive price.

But many people want to get a unique home. The demand for custom projects is extremely high. If you work in the design and construction industry or are just planning to enter this business, occupy a niche in creating unusual houses. It’s still vacant here, but the number of people wanting to get unique housing or office space is growing at an incredible pace.

Temporary personal driver

This service was offered by one of the European taxi services. In big cities, many customers order a car every working day in order to take their children to school and get to work. In the evening the situation repeats itself - you need to call and wait for a taxi for a while to get home and go shopping. During the working day, for many entrepreneurs and office workers, traveling to a business meeting or other company matters also involves the need to use transport.

The essence of the new service is the conclusion of an agreement with a taxi service for a certain period of time. The travel schedule and possible changes are discussed in advance. After this, the client receives a personal taxi, eliminating the need to call a car and wait for its arrival. At the specified time, a personal driver with a car will be waiting for him at the entrance.

If you are looking for new business ideas in Russia, and you yourself want to get ahead of the market for goods and services in Russia, then you need to look for new business ideas that do not yet exist in Russia. The best foreign unusual business ideas from Europe, America, China, Japan and other countries.

The content of the article :

7 foreign business ideas that are not yet in Russia

There are quite a few variations of international and local business that are taking root well in all corners of the planet. It is quite difficult to determine their source, since the process began in many states at once. Below will be listed the best business ideas that do not exist in Russia.

Idea #1. Server water heating

Company Nerdalize implements ideas for small businesses in Russia. She proposed heating water in the house using servers, which allows the homeowners and the owner of the data servers to benefit. The essence of the innovation is as follows:

• A special heater receives energy from the server (computer) cooling system;
• This approach allows you to save about 40% of energy and reduce costs (in Holland they voice a savings figure of 300 euros per year for an average home);
• Environmental benefits by reducing carbon dioxide emissions.

At the moment, the Nedalize startup has become quite successful and has received impressive investment in 320,000 euros.

Something similar was offered in Germany by the company Cloud&Heat, but for the installation and purchase of the server they asked for at least $15,000. Nerdalize installs servers for free, charging only a subscription fee, which is actually more profitable than a simple monthly electricity fee.

Idea #2. Car service aggregator

A foreign business idea with a car service aggregator got a good start. In most regions of Russia this type of business is not yet available, so there are great prospects for its implementation. There can be two options:

1. Creating your own website and concluding agreements with services;
2. Search for a suitable franchise operating within the brand throughout the country ( for example, “V-AUTO SERVICE”).

According to the above franchise, the cost of entry will be about 135,000 rubles for assistance in organizing, providing access to a large project and other nuances, while the potential income is stated to be over 100,000 rubles monthly. The only task on the part of the entrepreneur will be to conclude contracts with local car services.

Thus, this foreign business idea is quite fresh for Russia, and given the number of car owners, it is also relevant.

Idea #3. Automatic key making machine

Automation of manual labor is increasingly taking over the world, gradually moving to the Russian space. Today, artisans who specialize in making keys may lose their jobs, since you can now make a copy of a key simply using a machine in a shopping center or other place.

This idea is being used very actively abroad, but in Russia so far the process is moving slowly, especially in regions where income levels are lower. Special machines are available from various brands, such as: MinuteKey, KeyMe and others.

The cost of the service is not much different from the masters (from 100 to 250 rubles, depending on the complexity of the key). The required investment is 200,000 – 300,000 rubles to purchase a machine, so due to low popularity, the idea may take a long time to pay off.

However, progress is inevitable; sooner or later Russia will be filled with these machines. If you want to participate in the new trend, then don’t hesitate.

Idea #4. VR broadcasts of sporting events

An excellent and modern business idea with minimal investment. Virtual reality is a fairly new phenomenon for the whole world, but unlike Russia, most countries are trying to actively introduce innovations into their lives. In particular, this affected sports matches, which can now be watched using virtual reality glasses, gaining the feeling of being in a real stadium.

In the future, in the next 5 years, 360-degree video and broadcasts of matches in this format will become widespread, but the implementation of the idea will require a lot of effort and consideration of hundreds of legal nuances.

Idea #5. Esports children's camp

E-sports has firmly established itself throughout the world, gaining particular popularity in Asian countries, where the training of e-sports players is treated as a state project. In Russia, such hobbies are treated with caution, but this does not prevent the industry from developing extremely quickly.

Organizing a camp will require taking into account many factors that are not much different from a regular child care facility (food, entertainment programs, accommodation). E-sports will be one of the entertainments here, but we must not forget about a full life. On a smaller scale, the camp can be turned into a simple eSports section.

To organize and build your own similar camp, you will need a fairly large sum; as a rule, it is easier to agree on a partnership with already open children’s camps. Investments will only be required for equipment and hiring counselors; the rest depends on the agreement with the camp.

Idea #6. Electronic coffee subscription system

Morning coffee in the office or before work is a popular way to tone up. Many people drink coffee this way every day, spending considerable sums in total. Special coffee subscriptions have long been popular abroad, which are valid in various restaurants and cafes. In Russia, only recently one similar system appeared - “ Coffee Cup».

The benefits of the subscription are that:

• Its owner can save up to 60% on the cost of coffee; just show your subscription in the application to the seller or waiter in a cafe participating in the program, and also provide a special code;
• The distributor of the subscription will receive about 25 rubles from each cup and more if coffee is ordered in bulk by corporate clients;
• Restaurants and cafes also benefit, because they receive additional advertising and customers.

It is also interesting that virtually no investment is required if you work together with Coffee Cup. It is enough to become a partner and agree on cooperation with local cafes, after which you will make a profit ( net profit on the network is about 240,000 rubles monthly). Otherwise, if you have capital, you can try to create your own subscription system and compete with Coffee Cup. It is enough to recruit a team of partners, develop a website and a mobile application.

Idea #7. Wedding gift aggregator

Quite an interesting idea that they invested in Social Capital amounting to more than 40 million dollars. The application was called " Zola" This is a wedding gift service that has the following features:

• Newlyweds select a list of things on the app that they really need;
• Guests pay for the selected items if possible.

The service has a high level of usability, is very easy to manage and convenient.

Russia is currently far from such ideas, but it is possible to try something similar. This will definitely require considerable capital investment, in the absence of which it is possible to come up with a lightweight analogue with less potential that does not require complex development.

American business ideas that do not exist in Russia

New ones that do not exist in Russia are born every day, but only some of them really work. America has great financial capabilities due to cheap lending, so American unusual and new business ideas that do not exist in Russia are quickly brought to life.

Idea #1. Aggregator of cafes and restaurants with delivery

This niche is already gaining momentum in our country, but some cities do not yet have worthy competitors. A striking example is Delivery Club with food delivery from many restaurants, which is often included in ratings of the best business ideas in Russia. It is difficult to find a worthy replacement for them, and in some cities there is no Delivery service, but there is someone to deliver.

The idea is simple:

1. A website and application is created with menus of various restaurants and cafes (McDonalds, KFC, Subway, etc.);
2. People are asked to order products at a certain price;
3. Service employees buy food from a cafe and deliver it to the customer.

The profit comes from the markup on food, plus delivery fees. The idea clearly came from America, but perhaps the train in this niche is already leaving. However, if you have capital, you can compete with Delivery Club, or work in small cities where they have not yet reached.

Idea #2. Salad designer

An interesting idea from the USA, similar to Subway, which allows you to create salads in high-traffic areas and cafes. In America, one of these cafes is Chop't, in Russia there are no similar analogues yet.

As customers of such cafes note, the cost of a salad ranges from $8 and above; some people bought ingredients for $15.

A lot of investments will be required, over 500,000 rubles, to implement such an idea, because you need your own cafe, various permits and compliance with sanitary requirements.

The income from a decent restaurant or cafe can be unlimited, and can be scaled within a franchise throughout the country. Thus, the salad designer is an interesting analogue Subway, which appeared in the USA. It can be adapted to many variations of network cafes.

Idea #3. Street phone charging

Recharging the battery on the street or on a bus has long gained popularity in other countries. Many note that it all started in the USA. In New York, there are similar chargers almost everywhere.

In Russia, it will be quite difficult to implement such an idea, because it is more of a social project that requires government permits and support.

Monetization is usually carried out by promoting your own brand; there are no paid charges, so income can only come from profits from a government contract during installation.

In conclusion, the idea of ​​street charging is interesting, but a business can only be made from it if you have connections in government agencies. In addition, it will take time for Russia to come to the conclusion that most cities on a federal scale need to be equipped with such innovations.

Idea #4. Interactive Lunch and Grill

Such restaurants have actually existed for a long time in the USA and in many other countries; you can probably find them in Russia too, but in very, very rare cases.

The idea is that the client is provided with raw meat and seafood, which he grills on coals for himself right at the table and eats.

People are primarily interested in the emotions they receive, when everyone can fry meat the way they want, feel the smell, and so on.

To implement interactive cooking, you will need to have a cafe-restaurant, plus considerable investment in equipment ( at least 5,000 USD by US standards). Profit is unlimited.

Idea #5. Flower Hostel

Not only pets, but also plants need care during a long vacation. In the USA, the so-called “ hotels for flowers" In Russia, similar institutions already exist, especially in the capital, where progress is in full swing. The regions, as usual, lag behind in this regard, which opens up great opportunities for entrepreneurs.

Today there are already many successful cases in this niche, let’s highlight the main nuances:

• For storing flowers of various sizes they usually charge from 2 to 5 rubles per day;
• More than 40 small pots can be placed on one square meter, which will bring in over 80 rubles per day and 2,400 rubles per month, which is not bad for a business idea with minimal investment;
• Volume growth depends on the region and opportunities, business advertising;
• Although in most cases there is practically no need for investments for such a business, the income is not great.

A flower hostel is a great overseas business experience, as many people need to take care of flowers while on vacation. It is difficult to predict income; it all depends on the scale of the city and the degree of advertising activity; of course, all this can only be classified as a small business.

Idea #6. Sale of bags with speaker

The next option is to sell briefcases and bags with a built-in Bluetooth speaker. Modern teenagers very often use such devices in everyday life, so the device will fit well into the trend taken from the USA.

The price of the portfolio depends on the quality of the speakers and varies from 2,000 to 10,000 rubles. The main option for starting a business is the wholesale purchase of briefcases and bags, and then the resale of bags in your own outlets and online stores. To start, you will need a capital of about 100,000 rubles or more, depending on offline or online sales.

potential profit in the region of 30,000 - 50,000 rubles per month and above.

Reselling trendy items like backpacks with speakers is an interesting business option. A lot of different new products are appearing in the financial center of the world - the USA.

Idea #7. Phytowalls made from plants

A narrow and innovative niche is the design of phytowalls from plants in offices and residential buildings. Another name is “ vertical gardening" There are very few companies in Russia in this direction; basically everything is concentrated in Moscow, so in large regions the path is free, with practically no competitors.

Peculiarities:

• Phytowalls and phytomodules will require initial investments, now there are manufacturers in Russia (price per 1 square meter from 10,000 to 30,000 rubles);
• Profit from 50,000 rubles per month and is not limited, depends on the scale of the city, region;
• The gold mine will be large customers - shopping centers and corporate offices.

In general, phytowalls are a trend in recent years, since many participants are actively breaking into the niche, so you should hurry when choosing this direction.

Idea #8. Holiday car rental service

A striking example of an interesting business idea from the USA is the FlightCar car rental service. The idea is to rent out the cars of those who leave them at the airport while on vacation. The owner of the car receives a profit and the founder of the service provides some legal guarantees.

In the USA, the owner of a car is paid 15 USD per day, and if it is rented, then an additional 10 USD per day.

The American business idea of ​​renting a car is a pretty good way to earn extra money while on vacation, but there are also a number of problems associated with the timely return of the car and other aspects.

European business ideas that have not yet come to Russia

Following in the footsteps of the United States, we present to your attention a new business in Russia, taken as an example from European countries, which are no less developed and open to innovation.

Idea #1. Bicycle cafe

This type of cafe is still developing in Europe under the Velokafi brand, but has already managed to make a splash and gain a reputation. The idea is that visitors to the cafe enter it on a bicycle and can have a snack or drink coffee without getting off.

This approach relieves congestion in bike parking areas and prevents potential bike thefts.

To open in Russia, an investment of at least 500,000 rubles and approval from the municipality will be required, the potential profit is about 15,000 - 30,000 rubles per month.

A considerable number of cyclists travel around Russia, but parking for them is rare, so this business idea from Europe can attract a lot of attention and visitors.

Idea #2. A store with selections of products based on recipes

All over the world and in Europe, the use of non-standard solutions is always valued. One of these was a store selling ready-made selections of products according to various recipes.

The point is to provide absolutely all the products needed to prepare a particular dish. For example, all products for preparing Greek salad or Caesar, for various soups, etc. It’s convenient for a person to not have to look for different products in different stores and buy them in excess. It is profitable for the store because it can make a markup.

As you know, retail trade in products requires considerable investments and business registration, so you need a capital of 1,000,000 rubles. Potential income depends on the size of the city and the chain of stores; at one point it can vary from 30,000 to 200,000 rubles per month.

As a result, a selection of products is an original solution for a grocery store that can bring novelty and add convenience to people. Such an unusual business idea may well take root in Russia.

Idea #3. Chocolate designer

This idea was first implemented in France by designer Elsa Lambine and her chocolate brand “ Sweet Play" The idea is that a person is given the opportunity to create his own modification of chocolate online, both in terms of fillings and appearance.

The process of creating your own chocolate gives pleasant emotions and allows you to create ideal gifts for loved ones. It is not surprising that the service quickly gained popularity.

Today there are already companies producing handmade chocolate, so in the first stages you can start working on a service with minimal investments in a similar style, and later open a full-fledged production.

Thus, the chocolate designer is again a non-standard solution for the usual purchase of chocolate, which appeared in France. In Russia, such an idea can be successful with a competent approach to marketing.

Idea #4. Vending with goods for travelers

Unusual vending is a fairly common phenomenon in Europe. Of course, there are vending machines with absolutely useless goods that are easier to buy in a store. You need to focus on urgency and speed. One of these areas is the sale of goods for travelers directly at airports.

Peculiarities:

• The machine contains chargers, headphones, shoes, clothes and other things for long trips that a person may forget.
• The cost of the machine depends on the model and ranges from 150,000 to 200,000 rubles.
• Also, you will have to negotiate and pay for rent at the airport, which is not always possible. In this case, prices are completely individual.

In general, vending is a very popular area; people find it convenient to buy goods quickly and without consultants. Non-standard solutions from Europe will work very well in Russia.

Idea #5. Vending with the sale of rolls

The next option for unusual vending is the sale of rolls. There are a lot of such machines in Europe, and they are in good demand. In Russia, they are already trying to implement similar ideas; for example, they often sell sets of rolls in supermarkets, but branded vending can work well.

Automatic food storage machines are more expensive than regular ones, their cost is in the region of 250,000 - 300,000 rubles. Additional investments will be required to purchase rolls from trusted suppliers.

Approximate income depends on the location of the machine and can vary from 10,000 to 20,000 rubles per month. The machine will require daily maintenance.

As a result, unusual vending with rolls is a great idea from Europe, which can be easily adapted in Russia. In the vastness of the capital, such machines are already found, but more often they still try to open the delivery of rolls, so there will be practically no competitors.

Idea #6. Healthy food restaurant with calorie counting

We continue with original ideas that came from Europe. The next interesting solution is a healthy food restaurant, where calories, proteins, carbohydrates and fats are calculated, and dietary recommendations are given depending on the goal. A healthy lifestyle, losing weight and gaining weight have become a very fashionable trend in recent years, which opens up great opportunities for the restaurant business.

Organizing a unique restaurant business is not an easy task; it will require significant investments of 1,000,000 million rubles or more. Much depends on the scale of the city; in small settlements there will not be an audience capable of perceiving fashionable trends in a healthy lifestyle. Potential profit - over 100,000 rubles per month.

A restaurant with calorie counting is a unique idea from Europe, which can be well implemented in large Russian cities. At the moment, the niche is poorly developed; there are only a few establishments of this kind.

Idea #7. Construction of non-standard houses

Any niche has many narrow areas, and construction is no exception. In Europe, they took advantage of this fact, which led to the popularity of highly specialized construction companies that build original houses in a non-standard design. By non-standard we mean trendy designs in minimalist and other styles with panoramic windows and other attributes.

The company will need an impressive portfolio to win new customers.

Setting up a construction business is always a major investment and considerable risks associated with hiring experienced workers and foremen. To organize a worthy company you will need at least 2,000,000 rubles. Potential profit over 300,000 rubles per month. In larger cities the profit will be higher; in small regions it makes no sense to open such a company.

Thus, the construction business is still relevant, especially if you choose trendy areas and narrow specialization. There are very few such companies in Russia; for the most part, organizations are focused on churning out monotonous cottages with a minimum of extravagant solutions.

Idea #8. Taxi passes

Many people know what a revolution Uber and similar services have made in the world of taxis. In Europe, they went further, knowing that many people and businessmen travel by taxi, and created special subscriptions for almost unlimited trips.

To sell subscriptions, it is not necessary to organize your own taxi agency; sometimes it is enough to enter into partnership agreements, but not all companies make such concessions. When opening your own taxi, you need to have a budget of at least 1,500,000 rubles.

Season tickets are rarely found in Russia today; the approximate price in Moscow is 26,000 rubles per month for 60 minutes of travel per day, which, when calculated, allows the subscription holder to save about 10,000 rubles.

Such taxi passes are beneficial provided that you need to travel up to 50 km per day. They will sell well in large cities of Russia, where the level of wages is much higher than in the regions.

5 business ideas from China

Not only Western countries are distinguished by interesting solutions and business ideas, but also Eastern ones. The current section will present business ideas from China that do not yet exist in Russia.

Idea #1. Paid 3D printing

A real innovation for the whole world was the production of 3D printers, which make it possible to print any shapes and products. Today, it is not difficult to obtain a 3D printer; as a result, enterprising citizens have appeared who sell various products printed on such devices, and also carry out custom printing. The whole trend started in China, where the trend gained particular popularity.

A good 3D printer will cost the owner around 500,000 rubles. Everything that costs less is low-quality and amateur level.

3D printing can be organized as an analogue of a modern copy center with enormous capabilities. In this case, you will need to rent an office, as well as additional investments in components and consumables for the printer.

Printing on 3D printers is something new that is still very little widespread in Russia. Using a solution from China such as paid 3D printing and selling various products made using a 3D printer could become a real trend in the next decades.

Idea #2. Esports business

As you know, Asian countries are famous for their serious attitude and love for e-sports. We already mentioned the creation of an eSports camp for children at the beginning of the article, now we will talk about a more serious direction - sponsorship and cooperation with eSports teams, promotion of eSports brands, etc.

The business model of an esports organization is based on advertising contracts with other companies. Before full-scale work, you should at least secure good partners. You need to have connections both among professional players and among potential sponsors. Initial capital - at least 500,000 rubles.

Another option is to make money through special services for e-sportsmen, selling gaming equipment and organizing large tournaments. Here the scale is completely different and larger investments are required.

In theory, the esports business looks very attractive and has great prospects, but in practice in Russia it is still lagging behind in terms of development. Most teams have foreign sponsors, and Russian corporations are just beginning to take their first steps in advertising and brand promotion through e-sports.

Idea #3. Restaurant with robots

D Another interesting trend in China and other eastern countries is robots, which have already begun to participate in business. For example, there are restaurants and cafes where special robots act as waiters; they bring food and can take orders. One of these robots has already been installed as an experiment at Domodedovo Airport.

Today, similar robots are already sold in Russia, the price starts from 500,000 rubles per piece.

Robots in a restaurant are interesting and new, but in terms of return on investment they are far from ideal. Considering that one robot costs as much as opening a separate cafe in the region, such ideas are not accessible to everyone in Russia, but in China they are par for the course.

Idea #4. Roll chips

Eastern countries are also famous for their unique dishes and cuisine, which quickly gain popularity when introduced into the business of another country. At one time, Japanese rolls received such success, but China has its own rolls in the form of potato chips. They are often sold on the streets and are a kind of fast food.

To open a business you will need an amount of 200,000 rubles. This includes the purchase of a special device for spiral chips, as well as a deep fryer and other equipment. Depending on the place of sale and distribution, income can be in the region of 20,000 - 50,000 rubles per month.

In general, roll chips are an analogue of French fries and any variations of fast food, but since they are not widely distributed, they will act as a “novelty” for many people.

Idea #5. Game account promotion company

As already mentioned, computer and online games are simply super popular in China, so there is a huge demand for upgraded accounts for various games. Of course, such a business will not reach a large scale in the post-Soviet space, but as an idea for a small business in Russia it is quite suitable. We already offer such services for Dota 2 and CS: GO, and in China they make money even on simple games like Farms.

Promotion of gaming accounts is not entirely serious, but rather a small business, vaguely reminiscent of e-sports areas. In theory, such an idea can “take off” and bring good income against the backdrop of the popularity of a game, but all this will only be a temporary phenomenon.

5 Japanese business ideas

No less amazing business ideas from Japan that are not yet in Russia. The Japanese have a completely unique mentality and ways of doing business. Let's pay attention to some Japanese types of business.

Idea #1. Alcohol second-hand

Similar stores began to open in Japan back in 2013 under the Liquor Off brand. The idea is to resell used alcohol that is at home but has not yet been opened.

The key advantage of second-hand alcohol is its affordable prices. The Russian mentality could accept this kind of establishment, but resolving legal issues will not be easy, so it is not yet possible to predict profits.

Idea #2. Capsule hotel

Japan has always been distinguished by its special traditions and approach to life. A capsule hotel has become a kind of analogue of a kind of hostel, which essentially provides a kind of solitary space, but at the same time is a hostel.

To open a capsule hotel, you will need to purchase a premises with a large area, as well as its renovation and arrangement, which will cost at least 10,000,000 rubles. Capsules are sold separately from special manufacturers, for example, “ KOTOBUKI" The cost of one capsule costs approximately 100,000 rubles, 6 capsules will occupy approximately 15 square meters. meters.

Idea #3. Cafe with surprises

The essence of a cafe with a surprise is that here you can order a dish for yourself or the next guest, or taste a surprise prepared for you. Similar cafes have existed in Japan for a long time, but in Russia they began to appear in isolated cases only recently.

In appearance, this is an ordinary cafe, the business plan is not much different from restaurants and cafes, you just need to position yourself differently. In Russia, cafes with surprises are still a novelty, they are difficult to find, so this is a free niche in Russia.

Idea #4. Cocktail designer for a bar

We have already mentioned websites that create chocolate and salads, but in Japan we went further and started designing drinks in a bar through an app. The activity is quite fun and allows you to get special emotions. Of course, a bartender is still needed to control the process and make cocktails ordered through the designer.

A special terminal or several of them will be required so that customers can place an order, like at McDonalds. Can be used in large clubs and concerts. This approach can relieve the queue and speed up the process of preparing drinks.

Such a constructor is well suited as an idea for improving an existing business in the form of a club with a bar, where there are a large number of people.

Idea #5. Cafe for singles

An interesting discovery was a cafe where lonely people come, but instead of leaving such guests alone, they sit down with human-sized characters from a fairy tale called “The Moomins.” In Japan there is already a whole network of such cafes under the brand Moomin House Cafe. You can choose other characters as neighbor toys; investing in soft toys for each table will cost approximately 5,000 - 10,000 rubles apiece.

There are no establishments of this kind in Russia yet. Due to its specifics, this business idea, which does not yet exist in Russia, can only work successfully in large cities.

Conclusion

Foreign business ideas that do not exist in Russia are found all the time. There are unique options from a variety of countries: the USA, Japan, Europe and China. These may be non-standard options for cafes, vending machines and shops.

Typically, all categories of entrepreneurship require significant investments, because innovative ideas for small businesses are rare in Russia. In addition, in most cases, a non-standard business is difficult to adapt to the Russian mentality; it may take a long time for the product or service to be accepted by the local audience, and often it may not turn out to be a profitable business at all.

Business ideas from Europe are bold startups that will help you increase your wealth in a short time. Western projects are the best suited for implementation in Russia, if only for the reason that they are new, interesting and not yet sufficiently developed in our country, which means entrepreneurs have every chance to occupy a relatively free niche. Below we will look at the most popular new business products in Europe with small investments.

Creating a group on social networks

Progress does not stand still. In the capitalist world, advertising determines sales. According to many experts, the “era of television” is coming to an end. An increasing amount of advertising is going online. In Europe, advertising through social networks is widespread, but in Russia this marketing method is only gaining popularity. Advertising is placed in communities (publics). You can create such a site without any special expenses.

All that is required is to come up with an original concept for a public post on one of the social networks (VKontakte, Facebook, Instagram, etc.). For example, dedicate a group to beautiful photographs of nature. Next you need to unwind it. This is what the start-up capital will be used for.

To promote a group, you must follow these steps:

• fill the community with content (fill it with interesting information material);
• gain subscribers using special services (it costs up to three thousand rubles);
• launch advertising in other communities (price is negotiable, in large groups - from 15 thousand rubles);
• Post content regularly.

Advertising needs to be given special attention. It must be designed for the target audience. If the community is dedicated to nature, then advertising should be in public pages with a corresponding topic - this way it will be seen by a large number of potential subscribers.

European business ideas, which do not exist in Russia, are associated with an independent search for advertising buyers. When you gain more than 60 thousand subscribers, advertisers will contact you. You can find them yourself based on the interests of your community members. For example, a public page about nature can successfully advertise an online store of outdoor products.

The cost of advertising on social networks is calculated by special services, and it is from this amount that customers will be based. Such services work on the following principle: they determine the number of subscribers, so-called likes and comments. So try to post content that encourages commenting.

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In the West, there is an increasingly clear trend of demand for bold and creative startups. One of them: opening your own time cafe (or anti-cafe). Small businesses in Europe are increasingly focusing on creating entertainment establishments with a small selection of gastronomic products. An anti-cafe is an establishment with a specific theme. Food and drinks are also sold there, but in much smaller quantities than in a regular cafe.

A business that does not exist in Russia is the creation of establishments for fans of TV series. See which TV shows have the highest ratings at the moment. Then announce an evening screening of the new series at your anti-cafe. It is enough to advertise in the community dedicated to the series on social networks and there will be no free places left. After this, fame among fans will grow exponentially.

Online trading

Small businesses in Europe have changed dramatically over the past five years. More and more people are realizing that the most profitable sales channel is the Internet. Instead of maintaining stores (which means a lot of certificates, rent, staff salaries and much more), entrepreneurs give preference to online sales platforms.

The most popular business in Europe is still poorly developed in Russia. Therefore, those who manage to occupy a market niche now will be able to avoid fierce competition in the future.

What can't you save on? On advertising. Marketing comes to the fore when it comes to the Internet. Even if you have an establishment in the city center, still open an online store. With proper promotion of a website (or a group on a social network), you may close your store as unnecessary and turn it into a warehouse.

Business without leaving home

Another trend has become the production of goods at home; small businesses in Europe are moving into this segment. Ideas for this type of production can be found anywhere. Starting from T-shirts with prints of the famous football club, ending with clay figurines for video game lovers. An interesting idea that is gaining popularity is the production of figurines of people with its help (the figurine externally repeats the image of the customer).

Many of these products require inexpensive, compact equipment that you can place in your home or garage (learn how to choose ). This way you won't need to rent a separate room. Sales channel - online store and social networks with a link to it. For 15-20 thousand rubles you can promote a channel within a month.

Find out which home business can bring profit to entrepreneurs from villages and villages at this address:. Current commercial ideas for rural areas.

What does the success of European business depend on?

What conclusion can be drawn from everything said above? Only a bold idea and non-standard solutions can give you quick and high income with minimal investment. When choosing a startup, you should pay attention to the growing popularity of online sales.

And most importantly. One Indian energy drink, costing 30 cents, has a better effect on the body than the world famous Red Bull. Because it contains berries from the Parvati Valley. Red Bull doesn't have Parvati Valley berries, but it does have an image that generates billions in revenue. All interesting business ideas from Europe are based on the right marketing strategy. Therefore, always remember that advertising is the engine of sales. Consider also

In addition, the staff does not constantly improve their qualifications, but changes professions, superficially becoming familiar with each new one. Features of the external environment of Russian business Also, the features of doing business are directly related to the external environment in which the company is forced to operate. The first such feature in Russia is the large institution of mediation. Western businessmen can independently enter the European market to purchase goods; Russian entrepreneurs are rarely able to do without the help of intermediaries.

Corruption is one of the most vexing business problems in Russia. It is extremely difficult for an honest business to operate in our country, given that assistance from the state and the legal framework in Russia are insufficient.

EIC network free search for business partners in Russia and abroad

Attention

This is a new business from Europe and so far it can only be in demand in big cities or megalopolises of Russia. Due to the fact that sushi and rolls are a product that quickly deteriorates, it is better to install vending machines selling them where there is a lot of traffic, so that the product is sold out as quickly as possible and fresh is served.

Bicycles for rent. In big cities, an eternal problem is traffic jams. People sometimes travel to work for hours. So, to avoid this trouble, many people in Europe prefer to travel by bicycle.

She offers bicycles to rent. For just a small fee, a cyclist can take a vehicle from a bicycle rental machine and then return it there.

Business abroad that does not exist in Russia: ideas options

American business ideas not represented in Russia America is a pioneer in the field of new products and services in the market. This is where ideas are born that sprout throughout the world.

Today, the most valuable quality of goods and services is practicality, hence the corresponding ideas of American companies. Production of covers for cars Covers for cars Covers can replace the expensive procedure of painting a car.
They protect the car from external influences that can damage its appearance. The design of the cover can be very different, which allows the car to stand out among a number of the same models.
The advantage of such a business is its demand in the service market: the number of cars is growing every year, and an alternative to painting after minor accidents or minor damage will allow car enthusiasts to put their car in order for less money.

Business ideas that do not yet exist in Russia

Business ideas from America and Europe

Ideas that can be borrowed from Chinese businessmen Many people associate China with the business of reselling cheap goods at a higher price. But this idea is “as old as time.” In order to be a successful businessman in such a densely populated country, you need not only dexterity, but also excellent ingenuity and knowledge of the needs of modern society.

And in any case, this allows consumers to save money, because performing such a simple service in a salon costs many times more. There are a lot of users of this service, since films are short-lived.

In Europe, business, the basis of which is small retail, is secured by property rights. European states do not directly regulate business.

5 business ideas that are not in Russia in 2017

According to experts, twenty percent of all retail trade comes from market share.

Speaking about European business in markets, it should be said about the popularity of weekend markets, as well as fish markets in France, Germany and Scandinavian countries. Speaking about the state of small business in Europe, it is enough just to pay attention to the huge number of shops, restaurants and cafes, not only in large cities, but also in small ones. The number of these private enterprises is regulated only by market needs. European business This is not the only thing that makes it different from others. Also, one of the differences is the fact that the manufacturer not only produces the product, but in most cases also sells it himself.

Ways to protect small businesses in Europe.

Speaking about the methods of protection that it has European business, the legislative framework should be highlighted. According to the laws of most European countries, the construction of chain department stores is prohibited in cities and towns where the population is less than forty thousand people. This ban helps protect representatives of small retail trade from dumping by store chain owners. In most European countries, one department deals with various business problems. Direct interaction between the head of this department and the head of state allows for effective work. In small European cities, various boards of trustees have been created that regulate medium and small businesses, as well as control competition in the market. This board of trustees, as a rule, includes established businessmen and entrepreneurs.

European stereotypes.

If you want to open a business in Europe, you should take into account certain specifics of commercial activity in European countries. It's no secret that European goods sell much better and cost significantly more than their domestic counterparts. Opening your European business, a businessman gets the opportunity to easily establish international cooperation with other companies, as well as find the necessary sales markets in all European countries. A business that is opened in Europe will be profitable at least due to stereotypical thinking about the quality of European goods and services. Of course, in order to create the most favorable conditions for the implementation of a business plan for a European business, it is necessary to comply with stereotypical concepts and opinions. These stereotypes make it easier to promote goods or services on the market. Most European companies and firms take advantage of the fact that they can easily afford to create the image they need, and it is thanks to the image, the promotion of the brand, that they will receive more money for the same product than a less popular brand of goods.

Multi-sector business.

European business is a developed system of producing goods and distributing them throughout the world. The benefits of European business also include the provision of various types of services. When talking about investing in business in Europe, experts advise clearly defining the initial direction of the company and the target audience. After, according to the business plan, certain actions are taken to develop the business, and when the payback period for the business ends, experts advise making European business multi-sectoral. The concept of multi-sector business, of course, includes strengthening the business and increasing its profits through the development of additional areas and directions. For example, in the production of bottled water, a good option for strengthening the business would be to provide various related services, such as water delivery, or the sale of disposable cups to corporate clients.

The advantages of European business.

European business has a qualitative difference from domestic business. The main difference between European business is its progressiveness and the absence of conservative boundaries. Every promising European company wants to expand its activities. In order to strengthen European business, it is necessary to establish relationships with foreign partners. Established relationships with foreign partners will make it possible to distribute goods, accordingly increase the number of the actual group of customers and increase the group of potential customers.

Progressive European businesses are attractive to investors precisely because of their sustainability. A multi-sector business system, international partnerships and the spread of the company in many cities and regions of one or more countries, allows the business to become resistant to the financial crisis, bankruptcy and other impacts. The spread of the activities of one company in several sectors allows you to insure the company against bankruptcy. This is possible due to the fact that even in the event of the decline of one of the company’s areas or the negative financial impact of both the structure as a whole and individual competitors, the company continues to exist through additional sales of goods and the provision of additional services.

Other materials:

The following materials:

Previous materials

The peculiarities of doing business in Russia in 2016, as before, were associated with certain nuances and subtleties. This applies to mental characteristics, established traditions of implementing business processes, and a huge number of difficulties caused by the slowness of the domestic bureaucracy, imperfect fiscal policy, and excessive control by inspection authorities.

At the same time, small businesses in Europe, America and other foreign countries are rapidly developing, offering more and more new ideas, techniques and interesting solutions!

It just so happens that the most popular and profitable type of business in Russia is associated either with the sale of resources, minerals and natural resources, or with ordinary speculation, when goods are purchased as cheaply as possible and sold as expensively as possible.

Yes, even the process of creating a business structure in Russia is sometimes associated with almost insurmountable difficulties! That is why not every business idea in Russia can be implemented without extreme effort, investing a huge amount of resources, time and effort! Despite the fact that the business itself may turn out to be unprofitable! No matter how wonderful the idea itself is!

Conducting business in Russia and abroad: fundamental differences

Things are completely different in foreign countries whose economies are considered the most developed. Practice shows that, in Europe, Asia or America, a new look at the seemingly traditional way of running your own business is the most important component of the country’s entire economic policy.

This is due, among other things, to the fact that the ideas themselves arise thanks to centuries-old traditions that have developed over a long period of time:

• freedom of entrepreneurship, which exists in America, Europe and some Asian countries from the 14th century to the present year 2016, the cultivation of small and medium-sized businesses;
• wide scope for the implementation of the most daring, interesting ideas and innovations related to both trade and the field of service provision or production.

If in Russia the most popular and profitable types of business are the supply of exports of hydrocarbons, natural resources, the maintenance of metal warehouses, or, at worst, the opening of a grocery store, then business in Europe covers almost the entire service sector and most areas of production. Well, there are more than enough new ideas for starting your own business in foreign countries.

A crisis is a crisis, but business is business!

Moreover, even despite the global financial crisis, which broke out three years ago and continued throughout 2016, the majority of new business ideas came from abroad. Unfortunately, in Russia there are practically no innovative and interesting solutions related to running your own business in the real sector of the economy or small business.

Maybe because businessmen themselves do not have the appropriate motivation to implement new solutions? After all, it is known that the idea itself is sometimes half the success of running your own business!

Difficulties of running your own business in Russia

Unlike most developed foreign countries, running your own business in Russia is much more difficult. The reason for this is the following circumstances:

• high price of “entrance ticket” to almost any niche;
• great competition that exists in the most profitable types, areas and areas of business in Russia;
• the inertia of officials and the state bureaucratic apparatus, who more often say “no” than “yes,” sometimes even due to completely formal or far-fetched reasons;
• high level of inflation and volatility of the national currency exchange rate;
• the lack of the number of fiscal and tax incentives that exist in Russia, and which are abundantly present for small businesses in the so-called “developed countries”;
• the criminal component of highly profitable popular types of entrepreneurial activity;
• lack of innovative ideas associated with high risks of doing business, no matter what its focus.

True, in 2016 the situation in Russia changed somewhat, the reason for which was changes in general global economic conditions, the introduction of sanctions by some countries, and active efforts by the leadership of our country to promote and implement the import substitution policy. However, it is business ideas from Europe, the United States of America, China and Japan that are considered to be the most progressive, promising and profitable.

It is not for nothing that the share of small and medium-sized businesses in the total gross domestic product of the European Union reaches 70%, and in America it amounts to almost half of GDP. In Russia, which is still classified throughout the world as a developing economy, the share of private entrepreneurship that exists today barely exceeds 20% of the total welfare index produced by the country.

Popular startup ideas from abroad

However, isn’t it time to move from theory to practice, or more precisely, to specifics? What popular business ideas from Europe, the USA or Japan, including those that appeared in 2016, can be safely adapted to domestic conditions, be feasible from a technical point of view in Russia, and most importantly, make a profit? There are several innovative ideas, solutions and examples of this kind:

• Remote viewing of sporting events and other events via the Internet, creating the effect of presence in a virtual stadium, concert venue or museum. A rather interesting idea received a prize of $50,000, taking first place in a competition held in 2016 at the Graduate School of Business (Stanford);
• Providing rental of packaging materials. A seemingly simple idea was born in the USA. Its essence is that a specialized company, for a low fee, provides the customer with boxes, trunks and other packaging for moving or storing a wide variety of things and items. Upon expiration of the contract, the company picks up the packaging materials and takes them to its warehouse for repeated use;
• Sale of sets of litter trays for cats and other pets. Gradually replaced devices, impregnated with a special composition of varying degrees of intensity, accustom the pet to the toilet;
• Tourist tours to filming locations of successful blockbusters, TV series and television shows. A very profitable business from Europe, which is rapidly gaining popularity in countries of other continents.

Of course, this list is far from a complete list of those foreign business ideas that exist all over the world at the moment, but which have never taken root in domestic spaces.

What new business ideas have appeared in Russia from Europe and the USA (America)?

In 2016 alone, several hundred new business ideas were proposed. Among them were such exotic options as an automatic car wash for elephants or, for example, the idea of ​​​​cleaning apartments after the suicide of the owners or accidents!

The most profitable foreign new trading ideas

Traditionally, the most popular areas of doing business abroad are the areas of car repair and maintenance, the provision of services, production and trade. However, there are also very original, and sometimes downright unexpected, ideas and startups that have brought quite significant profits to their authors and developers! Examples include the following:

• installation in 2016 of automatic lockers along highways, highways and highways, which enriched US businessman Brad Hughes by $5,000,000,000;
• the idea of ​​selling adorable collectible teddy bears, which brought American Ty Warner more than $4.5 billion;
• a business based on the processing and use of obsolete fruits and vegetables for the production of juices and pureed soups, which increased the capitalization of the rather mediocre French store Intermarché by several billion euros;
• Another example of a business idea in Europe is catering (home delivery) of products that are offered to passengers of domestic and international flights, thanks to which the official suppliers of the German Lufthanza - Air Food One and LSG Sky Chefs - earned at least 2 billion euros.

Innovative business ideas in manufacturing

The production sector, even despite the fact that the global economy has suffered a certain stagnation, also regularly surprises the public with new ideas and developments that do not exist in Russia. Here are just a few popular areas of business, the development of which promises to be quite profitable:

• original novelty: construction of block houses made on a 3D printer from clay;
• production of edible packaging for food and drinks, the main components of which are brown algae and calcium chloride;
• production of marzipan figurines, which is rapidly gaining worldwide popularity due to its low cost and high profitability.

It should be noted that Americans, Japanese, Chinese and especially Europeans attach great importance to environmentally friendly production and strive to use energy-saving ideas, technologies and techniques that cause minimal harm to the environment and natural resources. In this sense, the Russian manufacturing sector can safely be called a still developing market, for which such high standards still remain unattainable.

Foreign ideas in the service sector

The service sector in the USA, Europe and most Asian countries is almost entirely left to small and medium-sized businesses. Again, unlike Russia. What new can European business offer in terms of providing a variety of services?

• Ecotourism. A very fashionable and profitable trend, which consists in organizing tourist trips to farms, nature reserves, national parks, and so on;
• Eco-weddings. Celebrations held outdoors, usually in rural areas;
• Mobile hotel. A rather original business, the essence of which is that a hotel on wheels follows the customer wherever he goes. The client saves significant financial resources by not having to pay serious money for permanent hotel rooms, which at the same time removes quite large restrictions on the degree of freedom of movement;
• No address restaurant. A business idea of ​​Dutch chefs who conduct paid master classes for everyone in various restaurants or even museums.

As you can easily see, there are a huge number of new business ideas that provide very wide and varied opportunities not only for residents of Europe, Asia or America. Most of them can be implemented in Russian spaces.

In addition, many of these ideas do not even require serious financial investments, the cost of purchasing appropriate equipment, tools or materials, in any country in the world, including Russia! And at the same time, this type of business is so accessible that it can bring quite a significant profit!

A promising European business that can be implemented in Russia in 2018

European countries actively practice conducting various types of business. They do this quite successfully. Every year, all sorts of new products appear that are aimed at increasing the comfort of life of a potential consumer. In this article we will look at what European entrepreneurs are betting on, and also what could well serve as an ideal example for Russian business.

What makes European business unique?

First and foremost, with business, Europeans have the opportunity to express their perspective and creativity, as well as gain a good source of income. To ensure high competitiveness, you need to constantly develop new products, which usually contain the following qualities:

1. Demand in the market.
2. Good profitability.
3. High interest from potential clients.
4. The modernity of the idea being implemented.

Read also: What business can you open in Russia from America?

For Europeans, it is very important to choose an idea that will be popular for a long time. Certain innovations in the European business sector that have appeared quite recently have a right to life in Russia. Other ideas, in turn, can be implemented in individual regions due to their own specifics.

Let's now figure out which European business is applicable in the vastness of Russia, as well as from our own experience.

Pizza delivery in cups

This is quite an interesting idea, which has become a kind of know-how in the food industry. The business appeared in the homeland of pizza and is distinguished by its novelty and unusualness. The idea became very popular among the active population.

This type of dish is called cono pizza. The product is a regular pizza that is topped with an edible cup (usually crispy) that is reminiscent of traditional ice cream. This invention of the Italians was a direct confirmation of the fact that everything ingenious is simple. The new pizza format quickly gained recognition and is outselling the traditional dish.

The main advantage of this type of pizza is its excellent taste and convenience during the meal. If you need to eat a regular one only at the table, at home or in a cafe, then a glass can be eaten anywhere. Compared to regular pizza, this type of pizza is made with the same assortment of toppings. Standard fillings include ham, cheeses, sausages or even sweets.

To implement such a business idea, it is enough to organize a small stall. What equipment will be needed:

1. Small van.
2. Good microwave.
3. Showcase for displaying finished pizza.
4. High-quality utensils for preparing fillings.
5. Various consumable products.

Having familiarized yourself with this idea a little, you can immediately begin to implement it.

Personal fitness trainer

Recently, business based on a personal favorite hobby has been rapidly gaining popularity. Savvy entrepreneurs are confident that absolutely any activity can bring not only moral satisfaction, but also a significant financial increase.

Read also: Growing in a greenhouse: what are the benefits?

All kinds of hobbies and interests can be easily converted into a business of the European standard. For example, today the most popular new product is working as an individual fitness trainer. Previously, if we go back 10 years, only well-off European citizens could afford such a service. But at the moment it is available to everyone. Your growth in professionalism will be reflected in the amount of your income.

The popularity of sports services in the form of personal trainers is constantly growing due to the active promotion of a healthy lifestyle.

We invite you to analyze your hobbies right now and think about what you can do with it. How can this be turned into a business?

People who are inclined towards this type of business receive a large number of advantages:

• selection of a narrow specialization in which you are a master;
• flexible work schedule;
• no large start-up capital is required.

In the case of fitness, you don’t need to rent your own training space. Classes can be conducted at home, as well as in fitness rooms.

Special farms for growing snails

This is probably the most interesting business in Europe, which has a great know-how effect. The idea is very applicable to our country. The creation of your own snail farm is due to the rapid increase in demand for this type of product.

This business operates successfully in Poland, Belgium, Greece, Spain, and Italy.

Every year in these countries they eat at least 100 thousand tons of snail meat, which has a lot of useful properties. The high protein content makes this delicacy indispensable in the diet of athletes and the public who monitor their health. A more specific type of business could be the production of snail caviar - this is an expensive product that is considered a delicacy.

Some more business ideas from Europe in 2017-2018

Now we will briefly look at several obvious business ideas that have already found application in Russia, but there is still room for improvement:

1. Evaluate the possibilities of starting a business that will be related to computer technology. This area is rapidly gaining momentum in Russia, but so far our Runet does not have a set of technical resources that can be found abroad.
2. The medical sector is also not particularly developed. Consider implementing testing points and opening laboratories.
3. The construction business can be viewed from the service sector, namely major repairs.
4. Online shopping is our future. In Europe, this area is quite developed, and customers have a high level of trust in online retail outlets. Try to build your own brand for selling something and repeat their success.
5. In Europe, the environmental niche has not yet been fully mastered. To this end, it is already possible to implement consulting/training centers for children and adults in Russia with the aim of teaching people how to properly manage natural resources.
6. An interesting idea is to imitate natural phenomena - this is quite unusual for the population. Implementing weather control for your home is truly a know-how idea.

Thus, there are plenty of ideas that have not yet been implemented in the vastness of Russia. You can easily use your hobby in business, and it will pay you back a hundredfold. Despite the fact that millions of businesses are already open across our country, we still have some way to go.

Business ideas from Europe: top 12 ideas for October 2018

Looking at the experience of foreign entrepreneurs, one may get the impression that we are lagging behind. And indeed it is. All this happens based on the difference in mentalities. European businessmen focus primarily on the novelty of the idea and, preferably, on the purchase of an existing business. At the same time, the post-Soviet space practices starting a business from scratch in those niches where there are more competitors than we would like, instead of thinking about a completely new approach to starting one’s own business.

Read also: How to breed worms at home

Take another look at the ideas presented in this article, analyze the situation in your city, and we are 100% sure that you will find the kind of know-how that will create an amazing effect among your potential clients.

Experiment, don’t be afraid to make mistakes, and everything will work out for you!

New home business ideas from abroad. Business in Europe: Main directions and features of doing business

For many years, EU experts have been inclined to evaluate the entire structure of small and medium-sized businesses in Spain as almost exemplary, not only in the form of its organization, but also in the results of its activities. Perhaps the main argument for such an assessment is the 72% of GDP that this type of business provides.

Small and medium-sized businesses in Spain began to form and actively develop in the 1970s. High economic indicators were achieved thanks to the high degree of development of small businesses. Small and medium-sized enterprises helped rid the country of unemployment and contributed to the overall recovery.

The share of small and medium-sized businesses in Spain in some industries reaches 80% (agriculture), in other industries - on average 25-30% (construction, industry, shipbuilding). The main sectors of small and medium-sized businesses are the agro-industrial complex (agriculture, grain), ferrous and non-ferrous metallurgy, food industry (production of food, confectionery, winemaking), construction, tourism, etc.

Spain has developed a large number of programs to support and develop small and medium-sized businesses. For those who are planning to start their own business, various assistance programs have been developed and are successfully used. For the first five years, the entrepreneur does not pay taxes, and also has the right to an open-ended loan for business development. The main attention of the Spanish government is paid to small businesses that have high social significance for Spain, create jobs for socially vulnerable groups of the population (students, women, immigrants, etc.), and contribute to the rise of underdeveloped regions and areas. In Spain, the state stimulates many organizations and funds to support small businesses.

As the most important positive factor in the development of small and medium-sized businesses in Spain, it is worth noting the minimum level of bureaucracy. You can register an enterprise and obtain a license in 24 hours without unnecessary red tape on the part of officials. Moreover, even any citizen of another state can do this. And at the same time, the control functions of government agencies are reduced to a minimum.

By 2008, according to data from the Institute for National Statistics, almost 2/3 of the country's working population was employed in the private sector and only slightly more than 20% in the public sector. By the beginning of the economic crisis in Spain, there was a completely balanced ratio of employed and temporarily unemployed people, but with the prospect of their employment. The 2009 crisis sharply aggravated the situation: the decline in business activity, the financial collapse of hundreds of large and medium-sized firms and thousands of small ones caused a logically understandable increase in layoffs of workers in many industries, primarily construction, furniture, service and tourism and others. But even despite this, small and medium-sized businesses receive strong government support. And not every country in the European Union has such favorable conditions for the development of small and medium-sized businesses.

1.3 Small and medium-sized businesses in Europe (France)

Currently, about 3 million small and medium-sized enterprises are registered in France. Of these, 1.5 million

Business ideas from Europe

works in the service sector, 780 thousand - in trade, 350 thousand - in construction, 303 thousand - in industry. Every year, about 250 thousand small enterprises open in the country, and 50 thousand go bankrupt. At the same time, 40–50% of new jobs created in France are accounted for by small enterprises. Of the 3 million small enterprises, about 1.5 million are individual or family businesses and operate without hired personnel at all, and 1,200 enterprises employ less than 10 people. The income of firms and small businesses does not have clear and legislative restrictions.

The following can be noted as government support for small and medium-sized businesses in France.

Over the past quarter century, the country has created an impressive state system for stimulating small and medium-sized businesses. New small businesses are exempt from joint stock company taxes and local taxes for two years. For them, income tax and tax on the invested part of the profit are reduced. The state shows special loyalty to those who decide to open their own business in economically depressed areas. Such entrepreneurs are subject to discounts and cancellations of payments to social security funds (health care, pension fund, fund for large families, and benefits fund for the unemployed). For unemployed people who decide to start their own business, their own support system has been developed. They are exempt from taxes not for two, but for three years and for a year from mandatory social payments to social insurance funds. Unemployed people who become entrepreneurs are given special books, with tear-off checks from which they can pay for management, jurisprudence, accounting, etc. Almost all small business owners can count on receiving preferential loans, loans and subsidies.

Encouraging and creating enterprises and preventing their bankruptcies is one of the key areas of cooperation between the state and business. This is carried out by a special institution - the National Agency for the Creation of Enterprises (ANSE), which not only assists future private entrepreneurs, but also seeks possible purchases of enterprises when there is a threat of bankruptcy.

Also, government assistance in the creation of enterprises is provided by bodies of ministries for the development of territories, chambers of commerce and industry, elected bodies of local government - regional and general councils, as well as private funds created by large corporations, which in turn receive targeted tax benefits.

The leading organization created to lobby the business community is the French Entrepreneurs' Movement. Owners of small businesses quite firmly and decisively defend their rights in dialogue with the state, especially when it comes to taxes and contributions to various funds.

In the context of the global financial crisis, French President Nicolas Sarkozy announced the creation of a fund with a volume of 2 billion euros, the funds of which will be used for investments and loans to small and medium-sized businesses. It also provided for a reduction in the social tax rate for small and medium-sized enterprises and a number of other tax breaks.

In general, we can conclude that the conditions for the development of small and medium-sized businesses in France are quite favorable, as in Spain. Government support for such enterprises is provided at a high level, as in the United States.

For entrepreneurs who have opened their own business in our country, it would be useful to learn how business is conducted in Europe, which has long-standing traditions enshrined at the legislative level. Since in any European country small and medium-sized businesses are one of the largest taxpayers, and they also create a huge number of jobs, the attitude towards them is very respectful.

Main directions and features of doing business

The main direction of European business is retail trade. It is organized in the form of small shops, cafes and restaurants; market trade is no less popular, especially at weekend markets or fish trade in Germany, France or Scandinavian countries.

Among the features of doing business in Europe are the following:

minimal government influence;
the number of enterprises is regulated only by the market;
the manufacturer independently sells the products;
ease of establishing international cooperation.

Mechanisms for protecting small businesses in Europe

The main mechanism for protecting any type of business activity in European countries is a stable and well-established regulatory framework. Particularly instructive in this regard is the law in force in most European countries banning the construction of large supermarkets in settlements with a population of less than 40 thousand people. This makes it possible to develop trade in small private stores, which solves many problems with employment and filling local budgets.

In addition, most cities create boards of trustees for small businesses that represent their interests in contacts with government agencies. These same councils deal with regulatory policy and also ensure that competition in markets is fair. They include the most authoritative entrepreneurs in the area where such a council is being created. They are the ones who do not allow competitors into their markets who are capable of pursuing dumping policies in order to monopolize certain sectors of the market.

The European market works for the entrepreneur

Let us reveal the secret why many entrepreneurs, as soon as they have a sufficient amount of capital, rush to invest it in the European market. Everyone knows that “products from Europe” are a kind of brand that allows you to initially set a higher price for them than for their domestic counterparts. European entrepreneurs have worked for centuries to create such an image, and anyone who manages to gain a foothold in this market can enjoy the fruits of this work.

Unlike domestic business, which is literally suffocating from all sorts of intermediaries, any European businessman can independently enter international markets, naturally, to a certain extent. For people who own enterprises, both here and in Europe, enormous maneuvering opportunities are opening up, which bring significant profits.

For example, a product produced in our country at appropriate costs can be sold under a prestigious brand. But this already applies to large businesses that can afford such deals.

Why the European market remains attractive

At first glance, it may seem that the European market, which has developed over centuries, is “populated” so densely that a newly minted entrepreneur does not have a single chance to break into it. But this is not true at all. The main difference between European business and domestic business is its progressiveness. It is the constant focus on expanding and strengthening cooperation in the international arena that makes it so dynamic.

The second attractive feature of Europe is its well-established legislative framework. It is this that allows a business to face all the adversities of global crises with dignity, since if the rules are known, it is much easier to predict the results of its activities. Due to the absence of a rigid bureaucratic system in business regulation, European companies are developing multi-sector models that best meet the needs of the global economy. If one sector becomes unprofitable, the others will prevent the company from going bankrupt.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From the point of view of a tourist, it is profitable to engage in agriculture, restaurants and hotels, and the production of luxury goods; It is also known that Europe is a trendsetter in clothing, shoes, bags, and cars. From an investor's point of view, finding a truly profitable niche in the European Union is not easy.

Business the European way: pros and cons

1. Business in Europe is based on centuries-old traditions. The most in-demand and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, the French Richard de Bas, which is engaged in paper production, is 20 years younger, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family businesses in the most popular destinations is high; it is difficult for an outsider to “squeeze” into this company.
2. The Eurozone has high taxes and restrictions on opening businesses by non-residents. From this perspective, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as ancient as wine-making firms.
3. Small businesses are respected and honored here. Loan conditions and interest rates in banks are loyal, corruption is tolerated, and there is no pressure from inspection bodies. Small businesses feel comfortable and protected here.

By area, popular types of small businesses in Europe can be divided into 4 blocks:

• food business
• on comfort
• on a healthy lifestyle
• handmade products.

Food trade and catering

You can make money on food in any country in the world – Europe is no exception. Mobile hot food outlets, vending machines, lunch delivery, small breweries - all these areas of small business are in demand. Europeans are busy with other pleasant things and feel less and less desire to “stand at the stove.”

Food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, but a standard snack bar will bring profit to the owner. Europeans love to travel, organize festivals, and various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (products, disposable tableware, salaries, advertising) – about 5,000 €. This startup can be mastered with minimal investment without knowing the language, the main thing is to cook deliciously and quickly serve customers.