How to monetize on YouTube. What is monetization on YouTube. Which videos bring in more income?

Do you love making videos and want to turn your hobby into a source of income? YouTube monetization will help you with this.

How and how much can you earn from channel monetization?

Every user who is thinking about monetization for the first time is primarily interested in: how much do they pay for watching videos?

But this is an incorrect way to pose the question, since the service does not pay money directly for views. Profitability depends on impressions of advertising inserts and the number of clicks on advertising. Let's consider this issue in more detail.

The main thing you must understand is that your income directly depends on the popularity of your channel

We hasten to note that to receive a decent income from a YouTube channel, you will not need a large number of views. The service does not provide detailed information about how much money certain advertisements bring in, so income can only be calculated approximately. The final profit depends on what types of advertising were used and on the price set by YouTube for 1000 views.

The cost can range from $1 to $20-30 per thousand views. For example, a blogger whose video received 100,000 views (which is not that much by YouTube standards) can earn 5-7 thousand rubles from this. In addition to the number of video views, the number of subscribers is of great importance - the rating of your YouTube channel depends on this indicator.

There is another way to make money on YouTube: owners of popular channels can negotiate with advertisers on their own and receive money from them for inserting their logo, presentation into their video, and talking about their products/services in the video. Some popular bloggers charge decent money to like someone or write a comment. In this case, income does not depend on YouTube - the advertiser transfers money directly to the channel owner.

As for the top YouTubers with over 10 million subscribers, they earn hundreds of thousands of dollars, and for some, their channel brings in more than $1 million per month. These numbers are something you can and should strive for, but keep in mind that At the beginning of your career as a video blogger, the amount of earnings you can earn can be quite modest.

Monetization of YouTube channel: conditions

It is possible to monetize a channel if it has existed for at least 10 days and has at least five videos uploaded on it.

Before you enable monetization on YouTube, make sure that:

your videos are filmed by you or you have received permission from the copyright holder for their commercial use;
the video does not contradict the rules of the service;
the content will not cause rejection among advertisers;
you have in your hands all the receipts and documents necessary to confirm ownership of video and audio material.

Here are examples of videos permitted for commercial use:

You filmed your pet, but there is no music in the video.
The clip includes freely distributed audio materials, and you can prove this by providing the required link.
Your friend has filmed video material for you and is ready to confirm that he allows you to make money from his content.
You are the creator of the audio composition and have not signed an agreement with any label.

Now let's move on to examples of videos prohibited for use for commercial purposes:

The video includes a song you purchased on iTunes or an on-air recording.
When creating the video, you used materials that did not belong to you.
The video contains scenes of violence or nudity.
How to enable monetization?

Many pitfalls await you along this path, but the benefits of monetization on YouTube are clearly greater than the difficulties.

To get started, you will need a Google account. To do this, you need to register your mail on gmail.com You can connect no more than three channels from one mail.
Even before you connect monetization, design your channel beautifully - this will help avoid quibbles.
Go to the menu “Creative studio”, Choose a section "Channel" and enable monetization in the column “Status and functions” by pressing the button "Turn on"

The system will prompt you to create an account in Google Adsence - it will be linked to your YouTube channel. This must be done in order to subsequently withdraw funds.
Follow the link, follow the instructions, fill out all the information about yourself and accept the terms of the license agreement.
The application must be reviewed within 7 days. You will receive a notification by email.

YouTube makes it possible to connect monetization not to the entire channel, but to individual videos. But more often bloggers prefer to monetize their entire channel. To do this, in the Creative Studio you need to go to the “Channel” section, select “Monetization” and click on “Video Monetization”.

Underwater rocks

Many of those who have enabled the monetization option on YouTube have at least once received an e-mail asking for additional information. How to solve this problem and not lose money?

Not everyone knows that on YouTube all videos are checked for uniqueness, that is, for the content of someone else’s video and audio materials. Thus, the service allows you to earn money only from original content and does not encourage plagiarism. And the unauthorized insertion of other people's materials is nothing more than theft! That’s why in video editing it’s worth using audio tracks from YouTube’s own library.

The catch is that the site's verification is imperfect, and sometimes prohibits monetization of all videos with music.

Let's say you uploaded a video clip, youtube monetization is enabled, but after a couple of days you receive an e-mail asking you to provide additional information. It’s too early to be scared, because this is not an accusation, but for now only a request for confirmation that all materials used are unique or approved for use.

We consider it necessary to repeat that these instructions are intended for those whose site has “cut down” a 100% original video with a legal audio track.

How to confirm rights to published content

To do this, you need to click on the link contained in the letter, or go to the YouTube video settings page. There you need to check the box next to the phrase that you can confirm your own rights, and just below in the text field write that the video was filmed yourself, and the audio track was borrowed from the YouTube music library or purchased externally. In the latter case, you must provide evidence of the purchase (scans of receipts, etc.).

Let's say you made a video instruction on how to use some software. Then you should note the point that your video has never been shown on American TV, and below write again that the video material is yours.

To avoid prohibitions and delays, you should:

always introduce yourself personally in your videos;
in a letter, ask the software developer in advance to allow you to make training videos on his software products.

There will be no problems with the last point, since usually developers are only happy with free promotion and can even offer participation in an affiliate program with an appropriate reward. But most often a simple written confirmation is sufficient.

What you need to do to turn your channel into a source of income

If you are serious about turning your channel into a source of income, be prepared for the following:

You will have to work on an ongoing basis, in compliance with a certain work schedule. Such work will not always require a lot of time, but you will have to invest effort systematically.
You will have to wait a long time for the first results, at least a quarter, maximum a year, but on average, a stable income will be formed in six months.
Try to work with topics that are interesting to you personally, and not to a wider audience.
Don't try to copy someone else's style: remember that individuality and originality are more often rewarded. Although there are exceptions to this rule (for example, successful clones of the famous Ukrainian blogger Ivangay), they only confirm the rule.

What if I don’t understand video shooting and editing?

Then first you should practice and get better at working with other people’s videos. You can also earn income from such material, but we must not forget that for this you will have to obtain permission from the authors of the original clips. Otherwise, you will be liable for copyright infringement and your channel may be blocked. Of course, many channels manage to slip through the filters and make money on other people’s content, but is it worth the risk?

There is only one alternative - to learn all the intricacies of working with a camera and video editing. This is not at all as difficult as it might seem to a beginner. This is the only way you can create truly interesting video material and attract subscribers to your channel.

Watch a short Lifehack from Andrey Merkulov on how to record 25 videos in 2 hours:

https://www.youtube.com/watch?v=NqOHawaXQYw
You must have your own flavor: something that will distinguish you from others. Many channels and videos on YouTube, at first glance, are absolutely meaningless and empty, but viewers are delighted with them, and therefore such clips gain a ton of views. So you need to get into the target audience, and to do this, decide who you want to attract - thinking people or those who are simply looking for entertainment.

But as practice shows, the most popular on YouTube are entertainment channels aimed at young people. Watch videos of top YouTubers, evaluate the quality of their videos and the number of subscribers - this will help you develop your promotion strategy.

Monetizing a YouTube channel is not such a difficult process, but in order to get a more or less decent income, you need to achieve popularity and get many subscribers who will regularly watch, like and comment on your videos.

For some countries, including the CIS countries, Turkey and others, manual moderation has been introduced on the site when monetization is enabled. The better your channel is designed, the lower the likelihood of nitpicking from the site administration.

Some bloggers are cunning and indicate their country of residence in the settings - the USA or the UK, since users from these countries have the opportunity to enable monetization automatically.

Do you want to know more about making money on YouTube and other types of making money online? That way 50 ways to make money online

To get maximum income, you need to properly configure the monetization of each video on YouTube. The settings are fundamentally different for short videos (less than 10 minutes) and long ones (more than 10 minutes). Let's talk about which ones to include, how many commercial breaks to take, and which ads bring in the most money.

The most expensive advertisements on YouTube.

These ads play as short videos, see the picture below.

If the ad is skippable, 5 seconds after the start of its display, viewers will have a “Skip” button, so they can get rid of the advertising they find unpleasant. And if you include an ad without skippability, it costs more, but some viewers will close such a video because they cannot skip watching the ad.

Cheapest YouTube Ads.

Such ads are shown mainly in short videos - up to 1-1.5 minutes in length.

Which videos bring in more income?

About how the advertising mechanism on YouTube works - And here I will briefly say that from the point of view of income, long videos are more profitable - from 10 minutes or more. You can include more expensive advertising formats in them, and even add advertising breaks in the middle of the video (just not too many, 1-2 will be enough).

It is important to understand: the maximum income will often be brought not by including all possible options and ad formats, but by a competent approach to advertising, taking into account your videos and your audience of viewers. Sometimes you can not include all the advertising, but you won’t put viewers off watching.

thanks for the interesting information. I have a question: with a direct affiliate program with Adsense and if the channel is connected to a media network, should the video monetization settings be the same or differ somehow?

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Monetization is the transformation of a non-profit project into a commercial one. This is making a profit from your hobby, personal project.

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For example, you run a small website for yourself where you talk about cats. You just like to write notes on your blog, pick up memes with kittens. Slowly, but your blog is developing and gaining popularity.

At some point, when the number of unique visitors reached a thousand per day, a pet supply store contacted you. He offered to place his banner on your website for money. You agreed. And this was followed by other advertising offers.

This is an example of monetizing your hobby. You started making money on something that previously did not generate income, it was just something for the soul.

Example of monetization on YouTube

In an example, monetization looks like this. While viewing your content, the user is shown advertisements. The service pays you money for displaying and clicking on this advertisement. In other words, the advertiser pays the hosting, which shares its earnings with the channel owner.

What does monetization of a YouTube channel depend on?

Subject. The cost per click in some areas is quite significant. For example, cars, construction, etc. Even with low traffic, you can earn enough money.
Attendance. The greater the number of subscribers on a channel, the more substantial the profit of its owner.
Monetization methods. Different advertisers, ad types and formats have their own CTR, on which the amount of earnings depends.

Current ways to monetize videos on YouTube

Not every channel can be monetized. First of all, there must be loyal subscribers. No one will order advertising if you have 300 subscribers. You need to become popular, authoritative.

Typically, the phrase that means monetization on , refers to advertising from or from various media networks, where advertising is shown based on internal processes and algorithms activated by the platform within a particular channel. But this is far from the only way to earn money. You can use the following methods:

Paid training videos. Newly created channels host a large amount of free video material. In the process of their promotion, expertise is gained, and the videos become more in demand. At this stage of training, you can add paid content that may go against the main theme of the channel. This includes the creation of a series of videos, the viewing of which will be paid.
. These are video reviews of various products and services. A link to the partners’ offer is inserted under the posted video or in the video itself as an annotation. With their help, you earn money from affiliate sales. For example cost-per-action. This is a type of affiliate program that involves placing links from advertisers with a variety of monetary contributions. The target action here is not only sales, but also registration on certain sites, replenishment of an electronic account, applications, etc.
Sales of your own services or products. For example, the user has certain design skills. Using the service, they can be monetized by offering such services on the Internet based on videos. Many products are sold well through YouTube. If you have the skills to create high-quality material, you can create paid content and make good money from it.
Partnership with YouTube AdSense or media networks. It involves concluding an agreement for the possibility of inserting video advertisements into the user’s videos. Viewing it by subscribers brings a certain income to the channel owner. The advantage of this method is that it can be connected at the initial stage of channel development.
Selling links leading to external sites. What kind of monetization on YouTube is carried out in this way? On the service, the user can embed into his content only annotations, clickable buttons or interactive tips that redirect to other videos or resources connected to the channel. YouTube blocks links to external sites. Using the “Link Hideer” plugin, you can make a transition to an affiliate site or online store in the annotation and, avoiding blocking, thus earn extra money.
Channel rental. Conditions for monetization on YouTube using this method: the user can rent out a promoted channel to post the client’s content in it. For example, in videos about travel you can post information about specific travel companies.
Video monetization using information business. Providing valuable content through videos, followed by redirection to a subscription page for selling courses, trainings, webinars and other video lessons.

What you need to connect advertising

To pass moderation to enable advertising, the channel must comply with the monetization rules on YouTube and gain at least 10,000 views. After completing the mandatory registration procedure, users are given a variety of opportunities on the service: adding and subsequent distribution of video materials, subscribing to other channels, etc.

You need to activate this function in your account, and then send the appropriate request for moderation. If approved, the moderators provide the user with the necessary rights to use the account in commerce. If the channel owner uses content that is not his own in his materials, and without confirmation of copyright, then such an application will be blocked.

The user can link an account to the AdSense service, select optimal ad formats, etc. An important factor is the choice of the country in which the client will record profits from the implemented video content.

After all the above steps, you can activate the display of advertising.

Stages of channel development

Each channel goes through the following stages:

A small volume of views of videos and video materials. The owner receives income for them. The key factor at this stage is the lack of competition. The video should be educational, engaging, and overall interesting. The quality of the videos and skills are not of paramount importance.
Increase in the number of views. At this stage, competition also increases, so the channel must interest visitors. Here you need to spend more effort and money to promote the channel (use monetization methods).
As a result, in case of successful promotion, the channel becomes in demand. The number of views will increase daily.

Monetization on YouTube is a broad area of activity that is not limited to displaying advertisements from AdSense and Media Networks. By choosing the direction of content, you can decide on methods of earning money. The key condition for making a profit is regularly filling the channel with new content and creatively presenting it to users.

Nowadays, YouTube is not only a popular video hosting or social network, but also a place where many people make good money. For some, this is just additional income, while for others, it is their main and fairly stable income. You've probably thought about this at least once, and you also want to make a profit, like others do. That is why you are interested in how to monetize a YouTube channel. If you don’t yet know how the system works, I will be happy to help you figure it out.

How it works

YouTube monetization is a type of earnings that is based on income from displaying advertisements while watching videos on your channel. It happens something like this: While watching your video, the user is shown an advertisement. YouTube pays you money per impression or per click on an ad. That is, the advertiser pays the hosting, and the hosting, in turn, shares this profit with you. Almost half of the total cost of advertising is spent on this.

You can familiarize yourself with the work and administration of the channel in my article, but now we will take a closer look at how to monetize on YouTube.

What does it look like

I think you know what it looks like, you just didn’t know that it’s called monetization. So, these could be display ads that appear to the right of the main video. Advertising before your video, with the option to skip ads after a few seconds. Or overlays - a small clickable advertising image that is displayed while the video is shown. It is also possible to insert advertisements directly while the video is shown. Here you decide on the exact insertion time and number of ad breaks. Please note - display advertising is only available on a computer.

How to connect

Connecting YouTube monetization is not difficult. Just go to the Video Manager, then to the “Video” section. Now click on “Channel”, then “Status and functions”, and opposite the “Monetization” function, select enable.

Next, a window will open with additional information, which I strongly recommend that you read. Only after this click on “Enable monetization in my account” and you can safely choose options for advertising on your channel.

If you suddenly have problems or problems with signs, useful tips and solutions from this article will help you. You can learn about additional opportunities from the video course “ YouTube Monetization».

Convenience of cooperation with YouTube

It should be noted that working with YouTube is a guarantee of your peace of mind! The benefits of monetizing a YouTube channel are obvious. The main thing is that it does not require any financial investment from you. Registration, creating a channel and uploading videos is very simple and quick, and this procedure is absolutely free. An additional advantage is that you can choose whether to become a hosting partner or not, and you yourself determine the appropriate option for how to monetize your YouTube channel.

All technical issues do not affect you in any way. Video hosting takes care of providing high-quality service, security and powerful traffic. You can count on stability of payments. It should also be noted that YouTube itself also helps in promoting the channel, based on the principle of showing similar videos.

Over time, you will become familiar with the system. Learn all the intricacies of promoting your channel, from creating potentially interesting videos to making optimal money from them, and I will try to help you with this! Therefore, I advise you to attend my webinars, follow all the news on the blog and you will definitely become a pro!

So go ahead! Connect monetization right now!

Greetings, my dear blog readers. Glad to see you again in this article. This means you are really interested in making money on the Internet and are ready to gain knowledge. Making money on the Internet has several significant advantages. To obtain a stable income, it is not at all necessary to make significant efforts. The development of popular Internet services allows ordinary users to generate content and receive monetary rewards for it. One such service is Youtube. With its help, hundreds of video bloggers are already earning thousands of dollars. How to monetize videos on your channel?

How to enable monetization on YouTube: step-by-step instructions

It is better to enable monetization immediately after creating your channel. Without this feature, your use of paid content, external annotations, and custom thumbnails on Youtube videos is limited.

First of all, you need to create a Google account. For this sign up for Gmail and link your mailbox to your mobile phone number. Google account is also used to log into YouTube. You can have up to three channels per number.
Design your channel according to the theme of your videos. It is very important to create an attractive theme for users at the initial stage. The more views your videos get, the more profit you will make.
Upload at least five videos within ten days. It is advisable to download one per day.
After the ten-day period, you can begin to enable monetization. To do this, select “Channel” from the “Creative Studio” menu. In the “Status and functions” column, enable monetization.

Select "Enable monetization in my account." Accept the terms of the license agreement.

You will then be prompted to create an account with Google AdSense. It is necessary for the actual withdrawal of earned funds. Follow the link and log in to the new Google AdSense page that opens. Follow the instructions to create an account and provide your contact details at the final stage.
Accept the terms of the agreement. You should be redirected back to YouTube.
Your application should be reviewed within a week. You will receive the results in a letter to your mailbox. If the service approves the application, you can enable monetization of your videos.

You can enable YouTube monetization for each video separately. That is, advertising will not be shown on disabled videos. If you have a lot of videos, you can connect the function to all of them at once. To do this, in the “Creative Studio”, in the “Channel” menu, select “Monetization” and click “Video Monetization”. YouTube will automatically connect it to all videos that do not violate its rules.

To make regular money, you need to monitor the quality of the generated content. Select topics that are interesting to your target audience and highlight them in your vlog. Earning money from advertising on YouTube will no longer be available if the videos violate the rules of the service. They should be free of nudity and shocking content. Videos with him are immediately blocked. A list of other less important requirements can be found in the Youtube agreement during registration.

There are also various contextual advertising services that you can connect to your channel and earn money from them.

The most popular today YouTube partner media networks:

Quiz group - this media network allows you to automatically connect your channel and receive income from webmoney electronic wallet, PayPal, as well as to a bank card or transfer. They pay up to 80% of the channel's income.
Air is also a cool affiliate program that offers to give 70% of your earnings to you. Of course, I liked it better, and the cost of clicks is higher than the previous one.

Cost per click analysis

Cost per click is the amount of money that is taken from the advertiser when a user clicks on an advertisement. There are several ways to generate income from the channel:

The number of views, since you are paid to display ads. You need to understand that the video itself, in addition to clicking on advertising links, can also make a profit from this. Views from users with in this number are not taken into account.
The number of clicks on an advertisement is the main source of income for a beginner. The Youtube partner, that is, you, gets paid for every click on the ad. The cost of a click varies according to the popularity of the channel - for more famous ones, the monetary reward for one click increases. In some cases it may not be counted. For example, if the user immediately left the advertised site.

Simply put, the cash flow of a channel with statistics of 100,000 views per day will be equal to a hundred dollars per day. This is an average and may be higher or lower depending on who clicked the ad. For a more detailed consideration of income, you can use the service http://socialblade.com. It calculates accurate viewership data and can show the minimum and maximum expected earnings.

What affects the cost per click? Firstly, this is the frequency of requests for advertising. An advertisement for the purchase of a TV will cost much less than advertising information about a specific model. Secondly, the way the price is set influences. It can be given automatically by the AdSense system or set manually by the advertiser.

Possible problems

In some cases, it will not be possible to enable monetization after the ten-day period has expired. The main reason for this could be the poor quality of the content you downloaded. If you used stolen content, violated copyrights, or added someone else’s music to videos, YouTube will deny you the opportunity to earn money and may even block the channel. I advise you to read the article “” even from someone else’s channel and avoid getting caught yourself.

To prevent this from happening, upload only those videos that are guaranteed to pass the content identification system check Content ID. Do not use paid music from iTunes - this is the main mistake of beginners when it comes to music design. If there are constant violations of the rules on your part, the channel will receive a “”, that is, its functions will be limited for six months. How to enable monetization on Youtube in this case? In order not to wait six months, you will have to create a new channel and connect this function to it.

Practice different ways to monetize your channel, optimize video tags and earn income. Let's like and repost the article and see you soon. Also, don’t forget that there is a competition going on where you can.

Sincerely, Galiulin Ruslan.