To open a profitable business, you need to find a good niche. Most of the truly profitable niches have been occupied for a long time and the competition in them is very high. But there are many free industries in which you do not have to fight for a place in the sun for the sake of a minimum income. One such niche is home delivery of sushi. And if in large cities this business is more or less established, then in medium and small cities it is completely absent, despite the presence of demand.
Why is it beneficial?
The popularity of oriental food in Russia is growing every day - sushi and rolls have almost become national dishes. They are ordered to the home for a romantic evening, to the office for a snack, to a large group for parties.
Sushi is a tasty and nutritious food that is popular
At the same time, people often don’t want to go to a sushi bar or don’t have the opportunity. They prefer to make a phone call or order delicious food online. But there are very few really good delivery services. That is, we have a sought-after service in the complete absence of competitors.
How to calculate profitability
In order to evaluate profitability, it is necessary to draw up business plan for sushi and roll delivery in your city. To do this, you need to study the market in your city and find out about the presence of competitors. If they exist, then evaluate the list of their services, the average cost of sushi, delivery time, working hours, etc. You need to find their mistakes and offer the best conditions for customers.
You will also need to think through and describe the following points:
- Is there demand in your city?
- What expenses are needed to start a business?
- How clients find out about you.
- How will delivery be organized?
Assessing demand
We already wrote above that sushi is a popular and sought-after food in Russia. Let’s add what is good about delivery and what advantage it gives over a restaurant.
The main advantage of food delivery is saving time. Not everyone has the opportunity to go to a restaurant at lunch or in the evening and spend a couple of hours there. By ordering delivery, the client saves time: he can have a normal snack during his lunch break or relax in the evening after work, rather than having to travel across the city to a catering establishment.
The second advantage is savings. Even with delivery to your address, sushi and rolls are often cheaper than in a restaurant due to its markups. Well, thirdly, it’s just convenient. Many people don't like going to sushi bars. They just want to sit at home, eat delicious food and watch an interesting movie. There are a lot of such people, and they will become the “backbone” of your business.
Sets are a good choice for large companies
How exactly to work
There are two options:
- Delivery of homemade sushi.
- Sushi delivery from operating restaurants and bars.
The second option is the most budget-friendly and simple, but brings minimal profit. It also has many risks since you cannot influence the quality of the final product. It is worth starting such a business only if you do not have start-up capital or for some reason you cannot open your own production.
The second option is more preferable. To do this, you will need to organize your kitchen, purchase food yourself and deliver your products to customers. In this case, expenses will be higher, but profits will also increase significantly. In addition, you will be able to control the entire process and develop, subsequently opening an entire chain in the region or a full-fledged restaurant.
Decor
Before opening sushi delivery , You should go to the tax office and register as an individual entrepreneur or LLC. With an individual entrepreneur there is less paperwork, but an LLC will allow you to enter into contracts for the regular supply of food to offices or even restaurants. If you open your own kitchen, then you will also need to select a room (even 20 m2 is enough) and apply for permits from the sanitary station and fire inspectorate.
What should you buy?
If you are going to deliver already prepared food, then you do not need to buy anything at all. In fact, you can even do without a car - hire yourself a driver and pay him a certain percentage of each order.
If you organize your own production, then you will need:
- Rent a room (approximately 30 thousand per month).
- Make repairs to it, install a hood and a fire alarm (approximately 20,000 rubles).
- Buy a professional rice cooker, refrigerator, thermoses and kitchen utensils (about 60,000 rubles).
- Buy a car (optional) - 250 thousand.
- Install a refrigerator in the car (10,000 rubles).
Note:you don’t have to rent a room in the very center - it’s better to choose a place in a residential area near the highway so as not to stand idle in traffic jams.
Buying a car is also optional. It’s easier to find a good driver who will deliver orders around the city for 70-100 rubles.
The team will consist of 3 people:
- An operator who will accept orders over the phone and via the Internet.
- Cook.
- Driver.
At first, you can play one of these roles - this will allow you to quickly recoup your investment.
In total, you will spend about 250 thousand rubles on opening (excluding the cost of the car).
Mandatory monthly expenses will be:
- Salary for staff (45,000 rubles).
- Rent and utilities (35,000 rubles).
You will also need to spend about 10 thousand on advertising.
Basic operating principles
Your business will be successful only in one case - if you comply with everything we list below.
- Be sure to monitor the quality of the products. Everything should be fresh, tasty and appetizing.
- Delivery should take minimal time. It is optimal to get people to call in advance and place an order for a specific time. You must be as punctual as possible.
- High-quality advertising. You will need not only to distribute paper advertising, but also to create profile topics on city forums, on social networks, ideally create your own website with an order form and telephone numbers. You can decorate your car with advertising and order the placement of several billboards.
- Conduct various promotions for clients. Create large sets for companies, introduce a discount system, make discounts.
Profitability
How profitable is it to open a delivery service? The cost of one unit of sushi is about 8 rubles, but it sells for 40-50. Usually one person orders 6-10 sushi. On average, such a business brings in 200,000 rubles per month, of which about 70-80 will be “clean”. Thus, all investments pay off in 4 months.
Profitability can be increased by expanding the range. Offer your customers juices and soda, add pizza to the menu - this will allow you to reach a larger audience and build the most effective business.
In contact with
Despite the fact that the delivery of Japanese cuisine has already established itself among entrepreneurs as not the most complex and fastest-paying type of business, it, like everywhere else, has its own nuances. Before you start work, you need to find a chef who knows all the intricacies of oriental cuisine, or train another. And only after that he can be allowed to work. Also, the most important thing is the polite staff. A polite operator who takes an order, a polite courier who must apologize if the order is delayed. These little things are very significant - without them it is simply impossible to occupy a decent market share.
So, we decided to start this type of business. First, you need to analyze the existing market, decide on the target audience, study competitors, decide on advertising and calculate costs.
Competition in the field of home delivery of Japanese food
Today it is unlikely that you will be able to find a Russian city in which there are no companies engaged in the delivery of Japanese food. Federal-level networks have already been formed that are engaged in this business. It will be difficult, but possible, to compete with them. A big plus in this matter can be various discounts, promotions and other bonuses that consumers love so much. But the main thing is to do your job efficiently, and then you will be able to survive in this niche.
In terms of popularity today, Japanese food can only be rivaled by pizza. Ours will show how profitable it is to open such an establishment.
- 55.52 “Supply of public catering products.”
For delivery activities, it is better to apply .
Target audience and effective advertising
The main consumers of Japanese cuisine in Russia are youth from 18 to 35 years old both sexes.
Looking ahead, it would be logical to highlight the issue of effective advertising here. Based on the type of target audience, it is recommended to advertise mainly on the Internet. In search engines and social networks. This is where, according to statistics, most consumers find Japanese food delivery companies.
But don’t forget about more traditional advertising methods: advertising in elevators, billboards, booklets and leaflets. The cost of attracting one client in this business is quite high, so every effort must be made to ensure that new clients become regular ones.
Services provided
The Japanese food delivery company will prepare sushi and rolls, since these are the dishes that are incredibly popular among young people today. You can order Japanese food to your home or office by phone or online. The company's couriers will deliver orders to customers at the specified address.
Particular attention should be paid to the breadth of the assortment. The client should always have the opportunity to try a new dish.
Selecting a room
When choosing a premises there should not be any particular difficulties, because clients will not visit it.
A room of 30 square meters is sufficient. m, which will contain:
- production workshop (12 sq. m);
- utility rooms (8 sq. m);
- bathroom (2 sq. m);
- space for loading and unloading (8 sq. m).
The cost of renting such premises will be 40-50 thousand rubles for Moscow and 15-30 thousand rubles for Russian regions. The cost of repairs and furniture can be up to 300 thousand rubles. In addition, it will be necessary to equip the premises in accordance with the standards of the Ministry of Emergency Situations and SES - costs of approximately 10 thousand rubles.
All about opening a fast food establishment with minimal investment:
Necessary equipment. Products for sushi and rolls
At first we will need the following equipment:
- rice cooker (or multicooker) - 8-10 thousand rubles;
- microwave oven - 6-8 thousand rubles;
- fridge. Can be purchased for 20 thousand rubles;
- stove (electric) - 14-22 thousand rubles;
- hood - 8-12 thousand rubles;
- deep fryer - 5 thousand rubles;
- scales - 2-3 thousand rubles.
In addition to the basic equipment, we will need: cutting boards, Japanese knives with single-sided sharpening, a sharpening stone for knives, frying pans and pots. Total equipment costs should not exceed 100-110 thousand rubles.
In order for things to improve over time, special attention should be paid to the quality of purchased products for Japanese cuisine. They must be supplied only from verified warehouses. Cooking from spoiled or low-quality products is not allowed. Fish should always be fresh. If you do not pay due attention to this, then customers may be dissatisfied with the quality of the final product and switch to the competitor’s side, and even worse, they may be poisoned.
Recruitment
The initial personnel should at a minimum consist of:
- three cooks (with a salary of 20-30 thousand rubles);
- three couriers-drivers (with a salary of 25-40 thousand rubles);
- three order processing managers (with a salary of 15-25 thousand rubles).
The salary level depends on the region.
It is necessary to hire couriers only with a personal car in order to exclude the purchase of a work car. Each full-time employee is required to have a medical book, the registration of which costs 2,000 rubles. Total personnel costs for the year will be in the region of 3.5-4 million rubles (including all deductions).
The selection and training of personnel must be taken seriously. It is important to train chefs (or hire smart ones) not only so that we end up with a high-quality product, but also so that customer orders are fulfilled as quickly as possible. After all, the less time from placing an order to its delivery, the happier the customer. Citizens do not like to wait long.
An operator accepting an order for Japanese food at home must be able to politely and clearly explain all the questions that the client has. And the courier needs to be neat and friendly. All these are little things and details, but taken together they acquire considerable weight.
Costs and profitability
The Sushi/Roll Delivery business pays off quickly, but only if taken seriously. Average annual costs will range from 5.5 million rubles. up to 6.5 million rubles (depending on the region). With the average cost of ordering Japanese food to your home (office) at 500-700 rubles and an average quantity of 35-40 orders per day, the monthly turnover will be approximately 550-750 thousand rubles. As a result, we get a profitability of 20-25%.
Conclusion
Today, the business of delivering Japanese cuisine is still an attractive niche for entrepreneurs with an entry threshold of less than one million rubles. The main thing in this business is to make sure that the client is satisfied and regularly uses the services. As mentioned earlier, it’s a good idea to regularly hold promotions and encourage the client in every possible way for choosing you. In addition, there is no need to skimp on the quality of raw materials and it is necessary to take a responsible approach to the selection of personnel.
If you don’t have enough money to open a business, you can attract an investor by explaining to him in detail your business plan for delivering sushi and rolls with all the cost patterns, planned revenue and payback. If this doesn’t work out, then you can always contact the bank to take out a loan for business development.
The main task that a person who wants to start any business needs to solve is to choose the right direction.
We must first focus on the needs of people. For example, recently Japanese dishes, in particular sushi and rolls, have become especially popular among citizens of different countries, including Russia. Due to its popularity, a business delivering them can be an excellent investment.
Business plan
Sushi delivery is a fairly profitable business. Now let's look at all the main aspects of this business. After reading the article, you will be able to understand how to start sushi delivery (to your home or office). By the way, this type of activity does not require significant financial costs, like, say, opening a restaurant.
In order for everything to go off without a hitch, you need a well-drafted business plan. Delivering sushi is not as simple as it might seem, so let's take the issue seriously. The above document will reflect the main points, namely:
- demand for a service such as sushi delivery;
- action plan and costs;
- possible delivery options;
- components of success.
The need for Japanese food
So, let's draw up a business plan. Sushi delivery is a fairly new service on the market of such offers. Therefore, in order to correctly draw up a document, you need to know how necessary it is. In our modern world, people do not always have enough time to visit a restaurant or cafe, but the desire to enjoy delicious Japanese cuisine remains. In this case, the most suitable option is delivery of rolls to your home or office.
Monthly courier fees, as well as the purchase and maintenance of vehicles, are the main reasons why many bars exclude such a service. Since people do not regularly order these dishes at home, such costs are impractical.
To satisfy the desire of exotic lovers and get additional profit, you can open home delivery. Typically, restaurants and bars are happy to accept an offer to cooperate with a free courier. By the way, if you wish, you can organize the production of rolls in parallel with delivery.
Business options
It is important at the very initial stage of thinking through a business plan to decide on the option for carrying out your commercial activity. There can be two of them:
1. Delivery of Japanese dishes of our own production. Of course, this option requires significant investment, but it is also a more stable source of profit.
In this case, the emphasis should be on freshness and quality of cooking, as well as speed. After a while, you can even open your own network within an entire region. As you understand, such an enterprise is even more profitable.
2. You will deliver from already operating sushi bars and restaurants. This option is the most budget-friendly. To organize this business, you need to draw up an agreement with the sushi bar, as well as buy a portable refrigerator and a car. This business could well be the starting point if you plan to open a Japanese restaurant in the future.
Documentation base
“What should you do first?” - you ask. Complete all papers, including legal ones. The best option is to register with the tax office as an individual entrepreneur. In addition, you cannot do without visiting the sanitary and epidemiological station and the fire service. Agree everything, obtain permits. Don't want to run by yourself? Contact special agencies for help: their employees will take care of all the hassle for a fee.
Expenses
You will need to do the following:
1. Rent a room (on average it will be 25 thousand rubles per month). Be sure to enter into a long-term contract. When choosing a room for an office and kitchen, take care of a good location. Even though your customers won't be coming inside, location still matters a lot. It is necessary that it is convenient to get from the office to any point in the city, even the most remote one. A good option is that the building is located near bypass roads and highways.
2. Equip the premises in accordance with all standards of the Ministry of Emergency Situations and SES (about ten thousand rubles).
3. Purchase all necessary equipment, including kitchen utensils and a refrigerator (50 thousand rubles). In addition, you will need thermoses and a rice cooker. You should not skimp on equipment; it should serve you long and faithfully. Do not forget to indicate in the business plan all the necessary equipment to carry out the work.
4. Buy a car (more than 100 thousand rubles). By the way, it is more advisable to hire a courier driver with personal transport.
5. Be sure to buy a small portable refrigerator (it costs about seven thousand rubles), because fish can go rotten during delivery over long distances, especially in the heat.
6. Hire staff: cook, driver, operator. At first, if you do not have significant funds, you can work independently as an operator, as well as a courier.
On average, you will need about 250 thousand rubles to open such a business in a small city with low competitiveness, and about 650 thousand rubles for a metropolis.
Monthly Costs to Consider When Making a Business Plan
Sushi delivery is a fairly popular service, but you need to constantly spend money to maintain such a business. In particular, finances should be spent on:
- Staff salaries.
- Gasoline and car maintenance. Without proper transport, it is unlikely that it will be possible to provide such a service as home delivery of rolls.
- Purchase of equipment. Nothing lasts forever, everything breaks, so sooner or later you will need to change this or that device or equipment.
- Payment for rent of premises.
- Purchase of products. You need to monitor the freshness of food. Therefore, it is necessary to buy all the necessary ingredients every day (maximum once every two or three days).
- Additional expenses. Anything can happen in life, so you need to prepare for everything.
- Advertising. As you yourself understand, there is no way to do without this engine of trade.
Components of success
For sushi delivery to be profitable, the business plan must be drawn up correctly. In addition, you need to ensure the development of your business. To do this, you need to know all the components of success. Which ones exactly? Now we'll tell you. They must be included in the business plan.
First of all, this is advertising. It is very important to express yourself correctly and loudly. This can be done, for example, via the Internet. An equally good option is to send SMS messages. Another way is to place bright banners on the streets of the city, which will depict incredibly mouth-watering sushi and rolls, and also indicate delivery phone numbers. All information should be written concisely, but catchily.
For example, the number you propose to call should be highlighted in bold. It’s good if it’s memorable (a successful combination of numbers). By the way, such numbers can be bought. This way you will prove the reliability of your company. In addition, this way every client will have your number on their tongue, thanks to which you can get more clients, and therefore more orders.
Secondly, the speed of delivery. Citizens do not like to wait, especially for a long time. If the order arrives later than the specified date, then it is unlikely that a person will contact this company again.
Freshness of products. The cost of sushi is on average 8 rubles per piece, so do not skimp on products, make sure they are always fresh. When it comes to delivery from restaurants and bars, then, of course, give preference to those suppliers who have already been verified.
Personnel are of great importance in such a business. The courier must be neat and friendly.
Incentives. This is a very good move. To attract customers, you can organize various promotions. For example, every tenth order is free or involves receiving a pleasant present, albeit a purely symbolic one (pen, keychain) for any set.
Conclusion
Here's a business idea. Sushi is a profitable industry for business. Therefore, with successful development, the delivery of Japanese dishes pays for itself in full within six months. Based on this, we conclude that you can try to invest your money in a similar business.
Ready-made food for delivery is an excellent solution to the problem of a quick snack without the effort of preparation. The range of dishes and similar services is determined by customer demand and regional indicators. In large cities, food delivery is a common occurrence. An order can be made at any time of the day and at any address. In settlements of a smaller format, the service is only gaining momentum and more often the service is provided in the pizza segment. But it is worth paying attention to the increase in demand for sushi, rolls and other oriental cuisine. There are many bars and restaurants that offer on-site dining, but only a few offer on-call delivery. Therefore, it makes sense to draw up a business plan for sushi delivery and organize activities at a high level.
If such a business idea is of interest, we recommend that you study our example project description. In this article we will look at a business plan for sushi delivery with calculations to understand what investments are needed for implementation and what profit will be received in a year.
Summary
Delivery of sushi and rolls will be carried out in a small city, affecting the territory of the nearest suburb. It is possible to transport finished products from an already operating sushi bar, but this will bring less income. There is a possibility of customer dissatisfaction if the establishment's staff confuses the order or the quality of the products is not up to par.
We choose the option of producing our own sushi and other dishes in a small kitchen and delivering these products to addresses. To implement the plan you will need:
- Room for equipment and office. An area of 60 square meters is sufficient. m. We will rent it in the central part of the village. This will ensure fast delivery to any point in the selected area.
- We will register the activity in the form of individual entrepreneur. According to OKVED, the chosen direction corresponds to column 56.1 “Activities of restaurants and food delivery services.” In our case, sushi and rolls.
- Taxation: simplified tax system (15% of profit).
Service list:
- Sushi delivery (in assortment).
- Delivery of rolls (in assortment).
- Delivery of non-alcoholic drinks (tea, coffee, juice, cola).
- Beer delivery (assorted).
Working hours: daily from 9:00 to 24:00.
Set of documents
To start work, you need to register with the Federal Tax Service and obtain an individual entrepreneur certificate, after which you can register the status of “employer” with the Pension Fund of the Russian Federation and the Social Insurance Fund, because hired employees will work in the kitchen and delivery service.
- Find a premises and sign a long-term lease agreement.
- Invite SES services, firefighters, BTI to obtain permission to arrange an area for preparing sushi and rolls. The building may need to be redecorated and utilities installed.
- Create recipes for dishes and approve them with Rospotrebnadzor.
- Ensure that all employees have health certificates.
No additional documents are needed.
Investments in the project
The kitchen will require equipment that will allow you to prepare Japanese dishes and ensure their safety. The costs will be spent on cosmetic repairs, equipping the office and utility room with cabinet and upholstered furniture, attributes of cleanliness and comfort. We indicate all investments in the table:
| Kitchen equipment | Total price per set, rub. |
| Industrial rice cooker with thermos function, capacity 6 liters | 27 thousand |
| Microwave | 8 thousand |
| Cutting table for preparing ingredients and the dish itself | 25 thousand |
| Refrigeration chamber for storing products without freezing | 40 thousand |
| Freezer for food storage | 32 thousand |
| 4 burner electric stove | 10 thousand |
| Storage racks for dry ingredients and sauces | 30 thousand |
| Metal rack for dishes and utensils | 15 thousand |
| Electric kettle | 5 thousand |
| electronic scales | 5 thousand |
| Hood | 15 thousand |
| Knife set | 10 thousand |
| Knife point | 3 thousand |
| Mats for forming dishes | 3 thousand |
| Cutting boards for different products | 5 thousand |
| Metal containers for various ingredients | 7 thousand |
| Frying pans, pots of various sizes | 20 thousand |
| Set of dispensers | 5 thousand |
| Tongs for separating bones from fish | 200 |
| Dishwasher | 10 thousand |
| Hand wash | 5 thousand |
| Food sink | 10 thousand |
| Office and locker room equipment: | |
| Desktops for operators, application managers, and technologists | 15 thousand |
| Document rack | 5 thousand |
| Office chairs | 10 thousand |
| Computer and office equipment, telephony, internet, software | 150 thousand |
| CRM system for automating requests from clients | 150 thousand |
| Wardrobes | 25 thousand |
| Sofas for staff | 18 thousand |
| Staff uniform | 20 thousand |
| Total investment for equipment | 683 thousand 200 |
Funds will be required to decorate the premises and equip them with water, sewerage, electricity, and ventilation. We will allocate another 350 thousand rubles for these works. The room is not very large and does not imply the presence of unauthorized persons, so no special design is required. Repairs are only necessary to obtain permission from the inspection authorities.
Based on the fact that we offer the service of delivering rolls and sushi to homes, offices and other addresses, we need cars. At the initial stage we will not purchase personal transport. It is more profitable to rent a car with a driver. As soon as the expected profitability from the delivery of oriental cuisine is achieved, you can think about your fleet of vehicles.
In addition to one-time investments at the pre-opening stage, there will be ongoing costs that also need to be taken into account:
It is possible that costs will be higher or lower. The exact amount can be calculated during the process.
We are recruiting staff
The kitchen and delivery service will be open daily from 9 am to 12 midnight. Therefore, employees will work two shifts and the current weekend schedule. For full functioning, the staff must be equipped with the following positions:
- Production technologist – 2 people, shift schedule 8 hours a day.
- Sushi chef – 4 people, rotating schedule.
- Assistant – 2 people, in shifts.
- Cleaning lady – 1 person for 3 hours a day.
- Delivery service operator – 2 people in shifts.
- Administrator – 2 people, in shifts.
- Courier driver – 2 people, schedule 1/1.
- Accountant (part-time) – 1 person.
The costs of salaries and contributions are reflected in the table:
| Position held | Salary of one employee, rub. | Number of employees | Total, rub. |
| Production Technologist | 15 thousand | 2 | 30 thousand |
| Sushi man | 15 thousand | 4 | 60 thousand |
| Assistant | 10 thousand | 2 | 20 thousand |
| Cleaning woman | 6 thousand | 1 | 6 thousand |
| Delivery service operator | 20 thousand | 2 | 40 thousand |
| Administrator | 15 thousand | 2 | 30 thousand |
| Courier driver with personal car | 25 thousand | 2 | 50 thousand |
| Accountant | 10 thousand | 1 | 10 thousand |
| FZP | – | 16 | 246 thousand |
| Contributions to funds | – | – | 74 thousand |
| Total salary expenses | – | – | 320 thousand |
It is expected that at the stage of promotion of a sushi and roll delivery company there will be fewer staff, because applications in large quantities will not appear immediately. It is undesirable to prepare dishes for future use, because their freshness and taste will be lost, which will affect the company’s image and customer trust. In the first month, working hours may be shorter. Some employees will only come out when requests are received. The operator and driver can be replaced by the owner of the sushi delivery service if you take requests by cell phone anywhere. The table shows the costs if the kitchen is operating at full capacity - at least 30 requests per day.
Dates for launching the kitchen and delivery service
The demand for oriental cuisine, including sushi and rolls, does not depend on the season. Therefore, there is no specific opening date, but the sooner the first order is accepted, the faster the profitability or unprofitability of the business will be visible. We note the timing of work to launch sushi delivery in the table:
Perhaps the process will go faster, and all work will be completed in two months. The longest process will be the process of attracting customers and receiving the first order. Active advertising can be started in advance so that the kitchen does not stand idle and the staff has the opportunity to work.
Price list and conditions for clients
| Name of dish | Number of pieces per serving | Price per serving, rubles |
| Sushi | – | – |
| With salmon | 2 | 120 |
| With tuna | 2 | 150 |
| With squid | 2 | 100 |
| Sea bass | 1 | 60 |
| Tiger shrimp | 1 | 75 |
| Tori unagi | 2 | 110 |
| Spice crab | 1 | 70 |
| Rolls | – | – |
| Spice (fresh cucumber, salmon, sauce) | 6 | 200 |
| Syake maki salmon | 6 | 130 |
| California | 8 | 270 |
| Philadelphia | 6 | 260 |
| Samurai (salmon, avocado, crab) | 6 | 300 |
| Tender (cream cheese, salted salmon) | 6 | 250 |
| Tomago maki (smoked salmon, fresh cucumber, omelette) | 6 | 300 |
| Caesar with smoked chicken | 6 | 300 |
| Assorted | 24 | 900 |
| Assorted noodles with vegetables | – | 160 |
| Noodles with seafood | – | 190 |
| Salads with assorted sauces | 250 | |
| Sauces (wasabi, soy, pickled ginger) | 50 g | from 40 |
| Assorted drinks | 0.5 l | from 100 |
The range of dishes will be expanded as the sushi and roll delivery service is promoted. The cost of the order may be minimal, but free delivery will be provided only for orders over 600 rubles. For orders of a smaller amount, a tariff will be charged based on the customer’s distance from the location of the kitchen. It is more profitable for the client to place an order for the stated amount in order to avoid paying money for transportation.
Average annual income
Now you can calculate the profitability of sushi delivery, determine the time frame for achieving self-sufficiency and obtaining a net profit. To do this, let's forecast monthly revenue. Please note that the first order will be received on July 1st. Customers are just beginning to learn about our establishment and the possibility of ordering sushi at home or elsewhere, so you shouldn’t expect a large number of applications in the first month. Let's assume that in the first two weeks up to 10 applications will be accepted per day. The average check will be 600 rubles. In the future, applications will grow and check amounts will increase. Let's reflect the revenue figures by month in the table:
For the year, the establishment will receive revenue in the amount of 8 million 710 thousand rubles. Knowing the indicators of investments at the start, monthly costs, you can calculate the profitability and timing of achieving net profit.
What do we get as a result?
Let's summarize all the financial indicators of the business plan in a table:
All calculations are preliminary, because the number of orders per day and the cost of the average check may change. The first month may be unprofitable if the advertising does not work properly. You need to be prepared for the fact that the establishment will become self-sustaining in a year and a half. In the future, net profit can reach up to 200 thousand rubles per month. This will provide an opportunity to purchase personal cars and increase kitchen turnover.
Marketing
You can start collecting a customer base in advance by conducting surveys about the popularity of oriental cuisine and organizing a home delivery service. You can collect addresses of companies, offices, institutions whose employees prefer to have lunch at work.
- Study the offers of existing bars and restaurants that produce rolls and sushi. It is possible that they do not have a targeted delivery service. You can agree on cooperation, gradually promoting your products to customers. For example, you can leave booklets with menus and coordinates for placing an order.
- Take an active approach to creating a website that should be easy to use, but at the same time colorful and filled with the necessary information as much as possible. Promotion requires knowledge or professional assistance, because the Internet site will be both advertising and the main working tool for the ordering and delivery service. It is assumed that the Internet will be the main channel for attracting customers.
- Advertising in local media is necessary to make more potential clients aware of the service.
Otherwise, you need to navigate the situation, studying which method works and attracts more clients.
Eventually
The service for delivery of sushi and rolls upon customer request is gaining popularity among consumers. But not every bar or restaurant wants to introduce this function into their activities, because additional difficulties and financial costs arise. This business is less developed in regional centers and remote settlements, which provides a favorable starting point for young entrepreneurs.
You will learn what equipment you will need to open your own sushi bar. In what format can such an establishment be opened and how much money will be needed to start? We will also use a real example to tell you how to avoid difficulties when starting a business.
Good afternoon, dear readers!
Are you looking for a relevant idea for a catering business? Open your own sushi bar! The implementation of this idea has many formats. Choose the most suitable one and act!
With you is Alexandra Kadyntseva, financial expert of HeatherBober magazine. From the article you will learn how to open your own sushi bar, how much it costs and how to act so as not to go broke.
1. Sushi bar as a business idea - all the PROS and CONS
Sushi and other Japanese dishes are to the taste of Russian consumers. These restaurants are visited by thousands of customers every day; other users order rice and fish dishes to their home or office.
Sushi bars operate in different formats: market with delivery, restaurant, food court. The most promising option is different variations of fast food sushi with delicious dishes and fast service.
Pros of a business idea:
- high profitability;
- quick payback with proper marketing;
- relatively low starting investments;
- simple production technology;
- there is no need to rent a large area;
- stable demand for products.
Minuses:
- high competition;
- high rent;
- the difficulty of selecting qualified chefs for Japanese cuisine;
- seasonality - the peak demand for products occurs in the autumn and winter periods, with a slight decline observed in the spring-summer period.
2. Opening methods
There are several ways to open a sushi bar - on your own, using personal or borrowed funds from start-up capital, or through a franchise, that is, by joining an existing restaurant chain that is interested in expanding and opening new branches.
Let's look at the features of both methods.
On one's own
You yourself determine the format of the establishment, look for a location, enter into a lease agreement, hire staff, decorate the interior, and do advertising.
For a successful start and rapid achievement of profitability, you need a good business plan, competitor analysis, finance for the purchase of equipment and the initial purchase of products. It is advisable to have experience in starting a business and know production technology. You need a “safety cushion” - money for unexpected start-up expenses.
For more information about organizing sushi delivery yourself, watch the video:
By franchise
A franchise is your right to open an establishment under the leadership of the owners of a chain of sushi bars or restaurants that has already proven itself in the market. Such brands already have a recognizable name and a client audience. They are interested in expanding and training staff. By joining such a network, you will receive experience, specialist support and certain guarantees of success.
An example of a company providing franchising services in the restaurant industry is.
The brand is actively developing in the international and Russian markets, is well recognized, and has an effective management strategy. Joining the network is simple: choose the format of the institution that interests you, submit an application, sign an agreement and develop your business.
3. What types of sushi bar are there?
According to restaurant market experts, the current task of catering establishments is to turn going to a restaurant not into a luxury, but into a necessity. Sushi bars cope with this successfully. Several formats of such establishments are used all over the world, the purpose of which is to always be at hand so that a visitor can come in at any time, have a delicious meal, buy their favorite dishes for the road, or have them delivered to their home.
Thus, in addition to the classic restaurant, street, food court, island, and “sushi delivery” formats have appeared. Let's look at each of them in more detail.
Street with waiting area
This is a small room (up to 80 sq. meters) with two entrances, a contact counter for accepting orders, a waiting area and a kitchen. The establishment is focused on a menu with affordable prices, a simple assortment, and fast serving of dishes.
Fast service and delicious food are all that most visitors need
To start an establishment of this format, you will need about 1.8 million rubles. The projected average monthly profit for the year is 209,300 rubles with successful management and good advertising.
Food-Court with Kitchen Factory
A food court with a kitchen is a comfortable small restaurant or showcase with several tables on the territory of a shopping and entertainment center, where visitors order sushi and rolls. Its area does not exceed 30-50 square meters. meters. The structure has several seats, a contact counter for orders, and a kitchen.
Here you can have a snack or take your favorite treats with you
To start a food court you need an amount of 2.4 million rubles. According to forecasts, the average monthly net profit of the establishment for the first year will be 146,000 rubles.
Restaurant with seats and showcases
This is a full-fledged family restaurant with an area of 80-120 square meters, located both in the shopping center and in a separate room. The menu includes not only sushi, but also other Japanese dishes and seafood.
Japan's atmosphere and delicious food attract visitors all year round
The emphasis of the restaurant is a cozy atmosphere, high quality service, delicious original dishes. To start a business in this format, you will spend about 3.7 million rubles. Expected profit for the first year is 297,000 rubles. (monthly average).
Island with landing
This is a mini-zone with an area of 20-30 square meters. meters with a contact stand, a display case and several seats, as well as a small kitchen.
The purpose of the island is a food market, that is, the sale of ready-made dishes that customers take away or can taste on the spot, sitting at a small counter. The island is located in the passage areas of shopping centers.
Sushi island in the shopping center - an opportunity for visitors to refresh themselves without interrupting shopping and entertainment
The cost of opening the island will be approximately 1.5 million rubles. Expected profit: 290,000 rubles.
Home delivery
An establishment with a small area (up to 50 square meters), a contact desk, a sofa or armchairs for visitors waiting to order, and a kitchen area. Orientation - courier delivery of ready-made dishes throughout the city according to orders on the website.
With the most economical expenses at the start, you will spend 250,000 rubles on opening a “point”. With proper management of affairs, such a project reaches zero within 3-4 months of work.
4. How to open a sushi bar from scratch - a detailed guide
Opening your own business is a multi-stage work, consisting of market analysis, drawing up a plan, recruiting personnel, preparing a menu, searching for suppliers, and an advertising campaign.
Choose your sushi bar format and get started.
Step 1. Draw up a business plan
This is a step-by-step guide that shows everything related to launching a catering outlet: from the concept and rationale for its choice, to the list of menu items and marketing strategy. The plan includes a calculation part describing the starting and monthly expenses, the amount of the announced net profit, and the timing of reaching the break-even point.
Don't know how to write a business plan? There are many examples of ready-made plans for the restaurant industry on the Internet. Choose the one closest to your concept and adapt it to your tasks and goals.
Step 2. Register your business
To register a case, register as an individual entrepreneur. OKVED for decorating a sushi bar 56.10 - activities of restaurants and provision of food delivery services. Code 56.10.1 is suitable, relating to the activities of all forms of restaurant business (cafeterias, bars, restaurants), 53.30, 55.4, 55.52, which also regulate activities in the field of public catering.
The optimal tax system for sushi delivery is the simplified tax system or a simplified system. UTII is used to operate the restaurant. If you intend to operate both a restaurant and delivery, use both systems.
In addition to documents to open a business, you will need a license to sell alcohol (if you intend to sell it), permission from Rospotrebnadzor, a conclusion from the SES, and the fire service.
Step 3. Choose a room
The choice of premises is based on the format you use for your business. It is advisable to open a food court, island and street in a shopping center, in public places.
It is advisable to locate the restaurant in that part of the city where the shopping center is concentrated and there are a lot of people every day.
For sushi delivery, the territorial location of the establishment is not so important, since this form of business is associated with the operation of the website and the courier service.
The key factor in choosing a premises for rent is its compliance with fire regulations, SES requirements, safety regulations, and the cost of rent.
Having chosen a premises, try to negotiate with the landlord to reduce the rent for the first 2-3 months.
Many landlords will agree to a price reduction provided an advance payment equals the full monthly rental cost. When drawing up a lease agreement, reflect all the terms of cooperation so that you do not have to deal with an unexpected “change of mood” of the owner of the space.
Step 4. We purchase equipment
I will give an example of purchasing equipment for a small (50 sq. meters) sushi delivery, since among all formats, opening it requires the minimum starting capital:
| № | Type of equipment | Cost in rubles |
| 1 | Kitchen shelving, contact stand, sofa and table for waiting for orders | 50 000 |
| 2 | Fridge | 20 000 |
| 3 | Freezer | 15 000 |
| 4 | 2 rice cookers | 12 000 |
| 5 | Kitchen scales | 3 000 |
| 6 | Boxes, knives, dishes, small kitchen equipment | 15 000 |
| 7 | Computer + 1C database, video surveillance | 30 000 |
| Total: | 145 000 |
Step 5. Selecting personnel
To open a small sushi delivery service, you need a small staff of employees: 2 cooks, 2 dispatchers, 2 couriers. Personnel must have sanitary certificates and special clothing. Look for experienced chefs who know the techniques for preparing several types of sushi.
Table of monthly staff costs:
Step 6. Create a menu and purchase products
Ask your chefs to prepare all the types of sushi and rolls they know. Invite your friends or family members to choose the most delicious ones. The key to the success of any establishment is delicious cuisine, so you must be confident in the quality and taste of the dishes. As you gradually master the market and customer demand, you will add or remove some dishes from the list.
To organize uninterrupted supply, find 2-3 food suppliers. Constantly monitor the prices and range they offer. Suppliers compete with each other. To win in this competition, show them your competitors’ price lists, ask for discounts, check the quality of the products.
Step 7. Launch advertising and wait for clients
Make your own website where customers can view the menu, work schedule, book tables or order food at home. The main thing in online advertising for a sushi bar is spectacular photos of dishes and competent promotion in Yandex and Google.
To do this, you will need SEO optimization of the site: in your region, it should be located on the first page of search results so that customers can easily find you.
Having built up an audience, offer clients bonuses, discount cards, “compliments” from the chef, and closely monitor the quality of food and service.
Don’t know what to name the bar and what logo to come up with? Entrust this to professional designers. Among them there are many freelancers who are ready to offer several options at a price quite affordable for a novice entrepreneur.
5. How much does it cost?
Opening a small point for delivering sushi and rolls to your home will cost you 250,000 rubles including all start-up costs. This amount includes rent, cost of equipment, initial purchase of products, advertising, and hiring personnel.
To compare the costs of opening an island with franchised locations:
Add 400,000 rubles as a lump sum contribution to the total amount.
Opening a franchise is more expensive, but this method guarantees the success of the enterprise. Working as a franchise, you can easily overcome all the difficulties that await beginning restaurateurs.
6. Possible difficulties when opening a sushi bar
As a restaurateur starting from scratch, you risk facing the following difficulties:
- A weak advertising campaign that does not attract the desired number of customers.
- Ignorance of the market and competition.
- Difficulties in setting up smooth bar operation.
- Frequent changes of personnel, difficulties in attracting qualified specialists.
- Low quality of purchased products.
- Incorrect menu design.
- Difficulties with correct preparation of tax reporting documents.
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