Experienced businessmen who have achieved some success often say that they don’t care what they trade. The flower business is different in that you will have to sell a very beautiful product, and the profitability of such a business, if organized correctly, is quite high.
At the same time, if counterparties violate contractual obligations, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why it is not too late for those who want to start working with flowers.
How to open a flower business?
Before you seriously start selling flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after product, but at the same time they are quite perishable, so their sale must be carried out as quickly as possible. Otherwise, the flowers will simply wither and it will no longer be possible to revive them.
Therefore, retail outlets for the sale of such goods should be located in busy places, preferably near the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and on these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent at the market. Remember that registration of activities is a prerequisite, otherwise you may be fined for illegal business.
Flower business business plan
Any business begins with thinking through a business plan. It can be drawn up on paper, or it can just be in your head, but in any case it is necessary to think through a plan for organizing a business.
When compiling it, they usually start from the costs of purchasing the main product - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wages of employees with accruals and other expenses).
At the initial stage of the business, the selling price of the product, which will generate flower business income, must be set taking into account the prices of competitors; sometimes, in order to attract customers, their level may be even lower. However, pricing in flower shops and salons is carried out on a slightly different principle than in kiosks and markets, since the price of the product also includes the cost of the service - which is why it must be well-established.
To increase profits and create additional convenience for customers, most flower salons practice accepting orders over the Internet and delivering bouquets directly to the buyer; some of them have established cooperation with wedding salons.
The flower business is seasonal, and the provision of additional services allows you to compensate for the drop in revenue during the low season.
Business plan for a flower shop
If you have some capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have higher profitability. However, for this you will need to rent or purchase (which is quite difficult) a premises with an area of at least 50.0 square meters. meters.
In addition to the sales area, there must be a storage area. The presence of a split system that maintains optimal temperature conditions is also necessary. Freshly cut flowers are best stored in a deli refrigerator. The trading floor needs to be equipped with shelving, and do not forget about the need to purchase simple office equipment.
If you are not experienced in arranging flower arrangements, then it would be a good idea to consider a florist’s workplace. In addition, you will need a variety of packaging materials to decorate your bouquets.
All these costs must be carried out from your own funds, since banks practically do not provide loans for starting a new business. As for planning activities, of course, you can spend money on a ready-made business plan for a flower shop, but it is not so difficult to draw it up yourself, having thought through all the details of this business.
Example of a flower shop business plan
For clarity, we will show you how to draw up a business plan for a flower shop. So, we need a room with an area of at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Name of equipment | Quantity | Price per one. (RUB) | Total price (RUB)
1. Gastronomic refrigeration chamber 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera" 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk “Classic” 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized florist workplace1 12500.0 12500.0
10. Vases, specialized flower stands, consumables 25000.0
Total 315350.0
Thus, the initial minimum capital costs for the purchase of equipment for a flower shop will be 315.4 thousand rubles. The amount is not that big, but do not forget that the main expenses will be on the purchase of goods and operating expenses.
Let’s assume that there are 3 people working in the salon-shop (1 salesperson, 1 florist, 1 contract accountant). The owner of the business acts as the manager.
With a markup of 90.0% (which is the average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:
- purchase of goods – 450.0 thousand rubles;
- salary with accruals – 97.5 thousand rubles;
- rent – 120.0 thousand rubles;
- utility bills (including average annual heating costs) – 56.0 thousand rubles;
- consumables for current needs – 15.0 thousand rubles;
- taxes (UTII) – 15.0 thousand rubles.
Total costs – 753.5 thousand rubles.
The salon's net monthly profit will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and salon could receive and real expenses).
Flower kiosk business plan
A flower kiosk, unlike a store, has a smaller sales area, does not provide a florist, and the range of goods is less wide. If a store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then the kiosk, as a rule, sells only the main product.
The profit of a flower kiosk is completely dependent on turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers, naturally, will vary.
With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that organizing the work of a flower kiosk will require less investment.
Buying a flower business
Sometimes you can see advertisements of the following nature: “I will buy a ready-made flower business,” which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.
However, in this case, you will have to evaluate it, which means finding out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.
Buying a flower business in Moscow, and a successful one at that, is quite a rare thing, so without knowing the real reasons for its sale by the owner, the transaction should not be completed.
However, if you carefully study the state of affairs in the flower business that is proposed for sale, you can thoroughly reduce the price, and the purchase transaction can turn out to be very profitable.
Sale of flower business
Flower businesses are sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain funds to pay accounts payable, repay bank loans. Today on the Internet you can often see advertisements for the sale of a flower business in Moscow.
When making such transactions, it is very important that the real estate where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.
This happens because rents in the capital are unusually high and are increasing every year. As a result of this, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.
Flower business from home
If you live in a private house with a fairly large plot of land, love flowers and understand them, then the best option would be to organize a flower business at home. Some of the most common flowers grown in the garden are roses, dahlias and asters.
Such a business will be quite profitable, because you only bear the cost of purchasing seeds, tubers or seedlings; however, you can obtain seeds and tubers yourself, but rose seedlings must be purchased from nurseries.
In order to run a flower business at home all year round, you need to have a greenhouse, the construction costs of which will not be so high.
True, this will increase energy costs, but, as practice shows, they will more than pay for themselves. The main thing is to find buyers: they can be flower kiosks, shops, or you can also sell flowers yourself.
One of my friends, growing flowers at home, changes foreign cars every year.
So think about it: is the flower business profitable?
Interesting video “How to make money on flowers”!
The flower business is quite a profitable area - according to statistics, only one store out of ten closes. Therefore, if you decide to do it, you have made the right choice. In addition to all the so-called aesthetic beauty, it is also very profitable. This article will describe this niche in detail.
Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, you need to stand out from the rest. Also, success depends on many factors; take everything into account in your business plan. Starting from climatic conditions, ending with population density and infrastructure development.
The advantages of such a business:
- high profitability;
- several development paths;
- possibility of gradual scaling;
- the ability to expand the range without investment;
- many peak periods for sales;
- the opportunity to embody aesthetic creativity.
Disadvantages of such a business:
- high cost of logistics to remote regions;
- the problem of finding normal suppliers;
- safety of goods;
- dependence on the dollar exchange rate;
- dependence on weather conditions.
Where to begin
How to open a flower business? First of all, you need to analyze the market for demand. You can do this simply by walking around the city and counting existing stores. Next, you need to calculate the available capital and the cost of rent, which in this case is very expensive.
Where to get flowers
If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can engage in wholesale sales. If you still couldn’t find a supplier, you need to look in the nearest large city. If this option does not work, you need to look for contacts on the Internet. It is also quite profitable to work directly with suppliers from Ecuador and Holland.
Business organization options
When you are a beginning businessman, it is advisable to choose directions and development options. In the paragraphs below, we will consider the main ones. It is also advisable to determine the range of your competence in matters of this niche. This could be the ability to decorate flowers, determine freshness, or beautifully combine a bouquet. Based on the available capital, determine which flowers you will sell, which related products, and so on.
Sale of home flowers
If you have enough free time and free territory, this is an option to start a flower business from scratch. But keep in mind that there are quite a few species of such plants. It is quite difficult to build even a small business in such conditions. But if you live in a rural area and have your own plot, this opens up more opportunities. It is quite possible to grow flowers on the site by creating greenhouse conditions for them.
Several types of flowers that can be grown at home:
- chrysanthemums;
- pelargoniums;
- tulips;
- azaleas;
- annual asters.
Photo gallery “Types of flowers”
Salon opening
It is fair to consider that a flower salon is an order of magnitude higher than a regular store. The difference lies in the range of services provided to clients. In the first case, this is only selling flowers and making bouquets. But in the second, this is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets, and so on. More often than not, salons even visually look more luxurious than shops.
Average cost of starting a salon:
- rental of premises (100,000 rubles);
- display cases and stands (70,000 rubles);
- florist (30,000 rubles);
- consumables (20,000 rubles);
- first batch (150,000 rubles).
Total: 320,000 rubles.
Online store and delivery
In the case of this group of products, you can start a business without investment. This can be done using an online store. The latter can serve both as a channel for additional sales and as a starting position in starting a business. Delivery from an online store quite strongly stimulates sales and positive reviews. The main thing in this case is the punctuality of the courier and the availability of a vehicle.
Video "Flower business"
From the video you will learn how to organize the work of a flower salon.
How to open a flower shop from scratch? This question interests many entrepreneurs, because the business is promising, the profit can be many times greater than the investment. Judging by expert forecasts, the need for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.
If you are still thinking about whether to start working in the flower business or open your own store, carefully study the positive and negative aspects. The following advantages can be listed:
- Big markup. You can sell a product for much more than its cost. Selling flowers is very profitable.
- Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. To get started, $6,000 is enough, which is much less than if you wanted to start another business.
- It's easy to go out of business. It is enough to go through the usual bureaucratic procedures prescribed by law and sell off the commercial equipment.
Speaking about markups on costs and benefits, we need to mention the disadvantages of the flower business. It is worth mentioning the following points:
- The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
- Seasonality of demand. Color is needed most during the holidays. Summer is considered the “dead” season.
Where to start opening a flower shop?
The right choice for installing a kiosk. This factor has a great impact on business, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Kiosks selling flowers are classified as follows:
- Retail outlets near public transport stops, places in shopping centers and stalls in markets. The profitability of a business depends on the location. There should be a lot of people around the trading place.
- Flower boutiques where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. The products are aimed at wealthy buyers.
- Small shops, usually opened in business districts. Ideal location - shopping center. You can expand your range with related products. These could be soft toys, potted plants, different types of packaging and souvenirs.
- Online stores. There are very few such offers in rural areas, so this is a promising area of sales.
How to choose wholesale suppliers?
Today, suppliers offer entrepreneurs flowers from Holland, and there are goods from Colombia and Ecuador. In addition, products from local manufacturers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America are brought in cardboard boxes. Dutch roses are considered the most beautiful; they last a long time. Such flowers are brought in buckets and trucks are used for transportation.
Owners of small shops and flower salons know that most buyers do not want to buy roses, but chrysanthemums, tulips and carnations. Demand depends on the season.
Deliveries should be established, then from the sale of these flowers you will be able to pay rent, salaries and taxes.
In the flower business, it is suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will ensure emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.
What do you need to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. Expenses are minimal; you won’t need large sums to pay for utilities and rent. The requirements for the pavilion are also minimal, because it may not have running water and there is no need for sewerage.
What equipment to choose for a flower shop?
If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:
- To work, you will need shelves for goods; allocate about 30,000 rubles for this.
- Buy 3 office chairs, their total cost is 10,000 rubles. You also need an office table for employees; it is best to buy 2 tables at once. This is another 10,000 rubles.
- To operate a flower kiosk, you need flower vases and all kinds of stands. Don't forget about consumables. Allocate approximately 25,000 rubles for this.
To summarize, we can say that to start this field you need to have 75,000 rubles. It’s worth calculating expenses for 3 months at once. Don't forget about rent, its cost will vary depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.
Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 sellers. Accounting can be outsourced. When creating a business plan, don't forget about salaries. Personnel costs vary by region.
If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers worth 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer the numbers will be lower.
It is very good if you organize several points of sale of flowers. Networks have good performance. Try to open at least 3 kiosks, then the stability of your earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.
If you want to open a spacious store, choose a room with an area of 50 m². Buy floral equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.
Hire staff with practical work experience, but do not hire people who have previously worked on the street. Modern standards for decorating bouquets differ from those that were previously adopted. On the other hand, you should not rely entirely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for bouquet design.
The flower shop must have its own courier, so you can deliver the order on time. Consider hiring staff before you even open a flower shop.
Conclusion
Opening a flower shop is quite simple and does not require large investments. First you need to decide who you see as buyers.
Based on this, you need to select a premises, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.
How much can you earn selling flowers?
Taking into account all the risks, with an almost 200% markup, it is quite possible to earn up to 500 thousand rubles in revenue per month. Provided that daily revenue will be in the range of 15-18 thousand rubles. Then you can expect net profit of about 75-85 thousand rubles monthly. Although in a good location and during holiday periods, a simple pavilion can bring in 35-60 thousand rubles in daily revenue, and accordingly, net income will increase. With stable demand for flowers, the business will pay off within a year or a year and a half.
How much money do you need to start a business?
Depending on the level of the store and the assortment of initial investments you will need: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various floral products - 20 thousand dollars.
Which OKVED code to indicate when registering a case?
To register a business selling flowers, you need the following codes:
- 48.32 – for retail sale of flower products, including fertilizers and seeds;
- 61.2 – for online retail trade via the Internet;
- 12 – for the sale of bouquets with courier delivery to the customer.
What documents are needed to open a store/pavilion?
To legally register the sale of flowers through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax authorities. For this you will need: a civil passport, an application for state registration, a receipt confirming payment of the fee, a scanned copy of the TIN certificate.
Which taxation system to choose for operating a flower shop?
A simplified taxation system is suitable for this trading business. The simplified tax system tax is levied in the amount of 5 to 15% (of income or revenue).
Do you need permits to open a flower business?
Selling flower bouquets does not require licenses or special permits. But the operation of the store and the operation of the premises must comply with fire safety, environmental and sanitary epidemiological standards. standards
Flower trade technology
The profitability of a store depends on many factors: from product suppliers and the location of the point of sale, from the ability of sellers to arrange a bouquet and other reasons. For the location of a flower shop, places with high traffic volumes of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. On holidays, it would be nice to offer floral products for office workers, making a mutually beneficial discount for purchasing large quantities of bouquets. Do not forget that too “flashy” packaging will overshadow the natural beauty of the flower; the design of the bouquet should be stylish and original.
BeginIn this material:
If you walk around any city, you will see that the flower business is quite popular today. In each locality there are several small stalls and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can selling flowers bring a decent profit in such fierce competition? Actually yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, you need to correctly determine the type of product, find a good place to sell it and attract customers. In this case, business profitability can reach a decent level in a short time.
On the way to success
Flower trading can be very profitable if developed. A businessman who establishes his own production of products, that is, grows his own flowers, can get even more profit. However, such a development of events is only possible for those who can calculate everything correctly and feel all the subtleties of this type of activity. The flower business has some nuances, namely the features of the products themselves, which have a short sales period. For this reason, it is necessary to purchase all the necessary equipment to extend this period.
To get a good result, there is no need for huge investments, but you will still have to spend money on certain equipment for the flower business and suitable premises, since this product is considered quite fancy. For a business to be successful, you need to offer customers only high-quality products, and for this, fresh fresh flowers must always be available. If an entrepreneur does not have the opportunity to grow products for sale on his own, he needs to find reliable suppliers. It is especially important that the supply system does not fail at times of high demand, that is, on holidays.
An important factor is the ability of a businessman to create a favorable environment for clients. The desire of customers to return here largely depends on the atmosphere that prevails in the retail outlet. A competent approach and clear calculations are a very important component of any business, but selling flowers is also a creative activity, so you need to love your business and do it with inspiration.
If a businessman has good taste, he will be able to choose the right range of products and decorate the premises. It is important to take care of advertising, as this point is one of the most important mandatory expenses.
How to organize a flower business?
If a person is going to start his own business for the first time, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as an individual entrepreneur, since in this case there will be the best conditions for retail trade. If it is too difficult to deal with organizational issues on your own, you should seek help from professionals who, for a fee, will help you set up and run your business.
If a novice entrepreneur decides to open a flower business, where to start is the first question he asks himself. You should start by defining your own niche. When it comes to flowers, you need to choose the right location of the outlet to avoid unnecessary competition. Please note that this place must be crowded. It's best to look at areas near schools and vocational institutions.
The next step is to find a good, reliable supplier. Difficulties most often arise at this stage. Entrepreneurs often have to go through a lot of trouble before they can find a good supplier. Flowers need to be purchased on time, but with a small supply. This is especially important during the holidays. In this case, a warehouse with appropriate equipment should be provided in the retail premises.
As for how to start a flower business, the first stage involves mandatory investments in advertising. This is the only way people can find out about the new store. Then everything depends on the quality of the products, prices and level of service. If all this is at a high level, there will be many regular customers. It is quite possible that in the future you will even have to expand your business and hire assistants. Sellers in a flower salon must be creative, energetic and sociable people.
A store
If an entrepreneur already has experience in running a business, it will be much easier for him to decide on the amount of work he can afford. Another thing is novice businessmen. If you don’t have serious experience, you shouldn’t immediately invest large sums in a flower business. It is better to start with a small retail outlet, that is, become a representative of the smallest business.
With a minimum investment, you can even organize your own store on the World Wide Web. This is quite convenient and has become quite popular lately. It is enough to organize a warehouse, arrange timely delivery for constant replenishment of the warehouse, and then accept orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of products and the efficiency of couriers.
Having your own salon will require several large investments. Here you already need to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have become quite popular lately. Moreover, you can sell not only cut flowers, but also potted plants, as well as related products. During the period between holidays, such goods make up a significant percentage of revenue. Some entrepreneurs go even further and supplement the flower business with holiday products and gifts. You can allocate several shelves for toys and put a rack with postcards to generate additional income and attract even more customers.
One of the most common types of retail outlets for selling flowers lately is the department in the pavilion. As a rule, they are located in crowded places, but are rented for a reasonable rent. Thus, the pavilion will generate good income at low costs.
A classic option is a flower shop. It can be equipped on the ground floor of a residential building or built as a separate building. Investments in this case will be significant, since everything will have to be equipped correctly. Typically, stores have enough space to offer customers a wide range of products. It is better that these flowers range from expensive to economical options in order to attract as many customers as possible.
Equipment costs
In order to organize your own retail outlet for selling flowers, you will not need huge investments. However, if a businessman plans to sell fashionable exotic plants, they will need to create the necessary microclimate for long-term storage. If the point’s task is only to sell flowers and bouquets of ordinary varieties, the costs will be significantly less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.
The room itself must be equipped with air conditioning, a refrigerator, special shelving and a table for processing plants. Roses and carnations are in greatest demand. Depending on the seasonality, you can purchase other options, for example, tulips or asters. Orchids have become quite popular in recent years.
Location of the outlet
As for whether it is profitable to sell flowers, this largely depends on how well the outlet is located. If the area is passable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products, which already reduces the level of profitability several times.
Experts say that the most profitable places for selling flowers are areas near restaurants and concert halls, near schools and other educational institutions.
Flower shops can often be found at intersections of busy streets and bus stops. Such places are well suited for flower trading, as they are easily accessible by car.
Will the flower business be promising?
If a person is going to invest a certain amount of money, he must know how to open a flower business and be sure that it will bring a certain profit. As for the sale of flowers, the prospects are very good, since such products will always be in demand, and on certain days of the year there is no end to customers. However, in order for a retail outlet to bring good profits, you must be able to properly store and sell flowers.
Considering that plants are very delicate products, they must be handled with extreme caution. Moreover, a considerable percentage will be written off, and this cannot be avoided. However, the purchase price of flowers is small, so you can make a markup that will cover the costs many times over. And here again the correct choice of supplier becomes very important.
If you organize a medium-sized retail outlet, you can spend 50-100 thousand rubles. This will be enough to purchase normal equipment and purchase products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to delve into all the nuances of the flower business as much as possible, and after that, if necessary, you can hire assistants.
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- Types of flower trade
- Step-by-step opening plan
- How much can you earn
- Which equipment to choose
No matter how much competition in business grows, no matter what crises destroy the economy, two types of goods are always in demand: food and flowers. We will talk about the first type of goods in other articles on our site, but today we will talk about how to simply and easily earn capital by trading flowers. This can be done virtually “from scratch”, spending only on purchasing flowers for resale. You can start with at least 50 flowers, by selling which you will earn more than 1000 rubles. Next time, having gained invaluable experience (and it may not be entirely positive), you will already purchase 5,000 flowers, by selling which you will earn from 100,000 rubles...
In fact, you don’t need to have a lot of knowledge and marketing tricks to sell flowers on holidays such as Valentine’s Day, March 5-8, Easter, May 9, September 1. These days, flowers are bought everywhere: in stores, at metro exits, in the courtyards of high-rise buildings, on the Internet, delivered to offices, and so on. Selling flowers is one of the surest ways for beginners to try themselves in a small but own business. And how it goes, you can grow into a serious store or even a chain of stores. Moreover, there are simply no risks here (I think 10 - 20 thousand rubles is not an exorbitant amount for you).
Types of flower trade
- An ordinary tent with flowers - the approximate budget for opening is 50,000 rubles.
- From a car - budget from 10,000 rubles, if you own a car
- From the tray (seller and boxes of flowers) - budget from 5,000 rubles.
- Delivery to offices (walking around offices and offering flowers to employees) - budget from 5,000 rubles.
- Flowers in traffic jams (can be delivered by bicycle or scooter) - budget from 5,000 rubles.
- Some entrepreneurs, who “ate the dog” on the flowers for the holidays, put up 5-10 tents in used places and earn hundreds of thousands of rubles “clean”, in just a couple of days.
What markup should there be to sell flowers?
Much depends on how much you buy flowers in bulk. If roses retail for 80 rubles per piece, then the maximum purchase price should be 40 rubles. That is, trading below a one hundred percent markup does not make much sense, since you will have losses, you will spend money on fuel and lubricants, and if you are not trading yourself, then on the seller’s salary. So the minimum markup should be 100%. Otherwise you won't earn anything. There is no need to set a price much lower than your competitors. During the holidays, people often buy flowers in a hurry, and will not wander around the city (not all, of course) trying to get a penny of profit. It is better to take care of how to choose the right place to trade. Do you want to have a constant good income? Then try to make money on Avito and other message boards. See about stable income from regular ads and try your hand. Knowing what and how best to sell, you can start not only selling flowers, but also significantly expand your business.
Flower trade location
90% of success in street flower selling during the holidays is the choice of location. This is a whole science, so on forums you can often find examples of how one person literally raised money on flowers, while others went into a specific minus and became disillusioned with the matter. What can I recommend here? There are many options. Paradoxically, one of the best places is to stand near a popular flower shop. Not right under their porch, of course, but at least 30 - 50 meters away. What can work is that people go to a well-known store, see a long line or high prices, turn around and see your point. They buy flowers from you. But there is a danger here - if you trade illegally, the store owner will definitely inform the police, since he does not need “arrogant” competitors. Before Easter, it is customary to visit the cemetery and bring flowers to the graves of relatives and friends. If you place a tray near the entrance to the cemetery, revenue will be guaranteed. The main thing here is not to go wrong with flowers: carnations and artificial flowers are used (which, by the way, do not spoil). You should not stand in front of large hypermarkets, counting on high traffic - recently, before the holidays, federal chains themselves sell flowers at very low prices (actually at purchase prices).
Do I need a permit to sell flowers?
The most common question asked by novice flower traders is what trade permits are needed? According to the law, only a person or organization registered with the tax service can sell flowers. The only exceptions are cases when flowers are sold from personal plots, that is, grown personally by the flower seller. But, as you understand, this option is not suitable for us. In this case, the question arises - is it even worth registering an individual entrepreneur for one day? Even if opening an individual entrepreneur costs only 800 rubles. state fees, but no one needs the extra hassle with paperwork. Despite the fact that then you will have to go and close the business (otherwise your pension contributions for the year will be calculated at 20 thousand rubles). What are we risking if we just stand with flowers near the metro or market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is this too much? I think a little, and there are real examples of how people managed to trade, pay a fine and still remain in the black. By the way, here is one example:
In no way do I encourage you to conduct illegal business; on the contrary, I am for honest business conduct. But you must admit, for the sake of one day, you can take a risk. And if you go there, be sure to register. Some forums suggest trying to deliver flowers to offices on March 8th - that’s also an option, so you definitely won’t get caught.
Pitfalls of the flower business
- The right choice of colors. Depending on the holiday, some flowers become popular, while others, on the contrary, are bought much less often. On Valentine's Day, roses and chrysanthemums are best, on Easter, carnations and tulips, on May 9 - tulips, on March 8, tulips, mimosas, roses (a little worse due to the high price).
- Storing flowers. Roses, tulips, mimosas, etc., are known to be very capricious plants. If the temperature deviates from the norm, the flower quickly withers and loses its presentation. For this reason, you shouldn't buy flowers in advance if you don't have storage space. You might just be throwing money away. Most street vendors buy flowers on the morning of the sale in order to have time to sell the flowers while they are fresh.
Step-by-step opening plan
To realize your idea of selling flower products during the holidays, you need to think through the following aspects of the matter:
- what flowers are usually given on this holiday, seasonal or year-round types;
- place and methods of selling flower products;
- purchasing flowers, creating and decorating bouquets;
- purchase of accessories for bouquets.
How much can you earn
On the pre-holiday and holiday sales of tulips, you can get a net income of about five hundred US dollars in 3-4 days. Valentine's Day, February 23, Memorial Day are also quite profitable for the flower business.
Which equipment to choose
The equipment of the point of sale depends on how you will sell flower products. For a stationary temporary point, you will need a tray or a small pavilion (more like shelter from rain and wind) and large vases for flower products. If you sell directly from your car, you will only need containers for transporting and storing flowers.
Which OKVED code to indicate when registering a business?
If you decide to seriously engage in the flower business, you need to register it with the following codes: OKVED 52.48.32 - Retail sale of flower products and plants, as well as fertilizers and seeds. To sell bouquets via the Internet, you will need the appropriate code 52.61.2 - Retail trade through teleshopping and computer networks (electronic commerce, including the Internet). And to sell flower products with delivery to offices and homes, you need code 64.12, which is responsible for courier delivery of goods.
What documents are needed to open a business?
To open a point selling flowers or sell them at retail via the Internet or by courier, it is enough to register an individual entrepreneurship. You will need: a passport, an application for state registration, a document confirming payment of the state duty, a scanned copy of the TIN certificate.
Which taxation system to choose for business registration
The most suitable option for collecting taxes is the simplified taxation system (simplified).
Floral products sales technology
An important factor is the place where flowers are sold. It is best that this is a place where there is a large flow of both pedestrians and vehicles. These could be pedestrian areas near shopping centers and shops, markets, pavilions selling flowers and plants. It’s not a bad idea to offer products to offices before the holidays, offering a reasonable discount for a certain number of bouquets. The original design, which does not overshadow the flowers, but emphasizes the stylishness of the bouquet, significantly increases the demand and price of floral products. When selling mobile, for example, in traffic jams, focus on an adequate price and neat design of the bouquet. Excesses and clumsiness of packaging scare away potential clients. Examples of bouquet designs posted on the Internet will make it easier to select products for large orders for offices or events. A business in flower products, if approached correctly, will bring you profit and your customers joy. Selling flowers is an interesting and profitable business, but if you want to develop further and know more explore the catalog of paid courses. Perhaps one or more of them will help you choose a profitable and interesting business for yourself, which you can do in parallel with your main business.
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