"Subscribe to the newsletter!" - yell pop-up windows on information sites. No wonder they scream, because each subscriber is worth its weight in gold, especially for young projects. Each subscriber is a regular reader who will come to you again and again.
That's only if you run new project, a problem may arise - letters need to be sent somehow. Do not sit down yourself and do it manually!
No, you do not need to bother yourself with such routine work. Because there are special services for mass mailings.
There are a lot of them, and today we will introduce you to the ten most popular. Let's dwell first of all on the tariffs of each, but a detailed analysis of the features and benefits is a topic for another article :)
Mad Mimi is a simple service for creating, sending, sharing and tracking emails in the Internet. Founded in 2008.
More than 40 million emails are sent from it daily.
The service offers 4 tariff plans:
Forms, templates, letter design themes are available. Mad Mimi uses SSL to secure the information in transit, the same technology used by banks and large electronic stores to prevent eavesdropping, falsification or counterfeiting.
Without exaggeration, the most popular service is primarily due to pleasant tariffs. It has been operating since 2001 and is trusted by more than 12 million users.
The Russian-language version of the site is lame, so it's better to contact here if you have at least basic knowledge of the language.
If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month for free.
Another foreign service for email newsletters, with a convenient and intuitive interface. Uses cloud software technologies.
Streamcontact is reliable: the email will be delivered to required time no delays.
Using the service, you can schedule mailing lists, create new ones, test before mailing, track targeted mailings, send messages automatically.
Domestic mailing service, founded in 2002. It is very popular among small and medium-sized businesses in Runet.
Service rates are quite reasonable:
Provides a visual editor, detailed statistics, complete subscriber management, automatic mailing, polls and testing, and many other useful features.
Domestic project founded in 2008. UniSender allows you to make both email and SMS mailings, set email chains, embed social network buttons in the mailing list.
Service rates are very democratic:
For mailings from 50,000 contacts, the conditions are discussed individually.
Single platform for emails, SMS, push notifications and transactional emails. The service is easy to use, suitable for solving most of the standard tasks: send an e-mail newsletter that is available for viewing, including from mobile devices; make a series of letters, create letter templates, conduct testing, and much more.
IN modern world for many people, the Internet is not just a means of communication and entertainment, but also a tool for business, since it allows you to sell and convey information to the audience, even with a fairly decent distance. For the purpose of marketing promotion, various methods are used, among which mailing lists are not the last. They can be used to significantly expand client base, while it does not matter what exactly you are selling, goods, services or information. For the successful conduct of activities, the number of people whom you have devoted to this matters.
It is clear that manually sending letters is a rather tedious and time-consuming task, especially when it comes to large-scale mailings, where you need to deliver messages to more than one thousand recipients. For this purpose, special web services and programs for sending letters to Email are used, which will help to inform a large number of real and potential customers in a short time with just a few clicks, significantly saving your time. Such tools do not require large financial outlays, and the results are impressive.
To get the maximum effect in creating bulk emails, you need good software that specializes in this. Consider the best software solutions for this task today.
Among the variety of automatic mailing tools, ePochta Mailer occupies a leading position; it is one of the most popular and effective programs in this niche. The software is included in the ePochta Studio suite, but can also be downloaded separately. The tool is a full-fledged assistant in sending letters, installation of auxiliary utilities is not required. An SMTP server is integrated into the program, which provides independence from the provider and guarantees the distribution of letters on schedule, but you can also use your own.
Mailer is a powerful tool that works in multi-threaded mode, so messages do not line up in a queue, and the sending speed is quite high. After installation, you need to import a list of email addresses to which the mailing will be performed, and then create a letter (text and HTML formats are supported) and click on the button, which assumes the start of its delivery to recipients. The functionality of the program is at the highest level, thanks to the available options, Mailer is also able to send spam without hindrance.
The interface is friendly and it is easy to understand the tools even for an inexperienced user, besides, there is support for the Russian language. Advanced users can customize the settings, there is also the possibility of personalizing messages, so that the recipient will be able to see his name in circulation. The software is distributed on a commercial basis.
A program for mass mailing of letters with rich functionality that delivers mail directly to the recipient's server, bypassing the provider. An SMTP server is integrated into the utility, it is possible to create messages in any format, including various mail applications. The tool can act as a remailer for other software that sends letters or a mail server.
The remail function will be useful in the case of working with mobile phones because emails are sent directly to the recipient. While operating on a local network, where one or more computers are connected to a modem, information will be accumulated on the device, and when connected to the Internet, it will be sent to addresses. Remailer works in multi-threaded mode, which ensures fast mailing to addresses. The toolkit also includes the function of sending personalized letters, which will indicate the name of the recipient. The program interface is convenient and understandable, the Russian language is supported, which will allow you to quickly get acquainted with the capabilities of the software.
Bullet Proof Mailer
Another program for sending letters to email with a powerful mail engine, which, with such rich functionality, is quite easy to learn. The software quickly delivers mail using your SMTP server, has a built-in message editor, and supports text and HTML formats. Emails saved in EML format can be read by any email client, but you can also save them as text files. The tool performs its task qualitatively, allowing you to as soon as possible inform a large audience. Bullet Proof Mailer is a shareware application that is quite effective.
A software product that allows you to perform mass mailings with the ability to personalize messages with an unlimited number of addresses. The program includes everything you need for the preparation and the sending process itself. You can import a mailing list from any source, there are tools for working with contacts, the ability to set a schedule for starting a mailing list, automate subscription and unsubscription of users. There is a built-in editor that allows you to format a letter, including adding attachments, text and HTML formats are supported. Process monitoring and detailed reports are also available. The software works in multi-threaded mode, due to which it is achieved high speed mailings.
Among the good free software solutions is Send Blaster, an application that also allows you to quickly send out emails. There are no restrictions on the number of recipients in the program, there is an automatic start of sending according to a given schedule and the ability to manage the list of addresses. In addition to mass mailing, the option of personalizing letters is available, text and HTML formats are supported. Send Blaster includes mailing monitoring and can provide detailed progress reports. To create messages, an integrated visual editor is used with the ability to add images and other attachments, it is also possible to connect an external editing tool, and use templates.
A free bulk email program that is simple yet has enough features to get the job done. Works with text formats and HTML, you can also attach files to messages. The NI Mail Agent tool allows you to work with sock-proxy, you can use templates, the option of personalizing messages is available. It has a simple and intuitive interface, supports the Russian language, so it will be convenient for a user of any level to work.
A simple, easy-to-manage program for sending letters to email addresses with the ability to use the built-in mail server or SMTP provider (you must specify the protocol in the settings). The functionality includes tools for working with a contact list, a mailing list, the ability to attach files to messages, and other options. Due to the sending of messages in several streams, the distribution speed is quite high. For the paid PRO version, the number of addresses is unlimited, for the free version - a maximum of 300.
It is logical that all powerful mailing tools are mostly paid products, but they also have a trial period. Primitive utilities with a limited set of functions are distributed free of charge, although sometimes they are enough. As an alternative free tools Email-mailing to organize the process also uses web services, for which you do not need to download an installer, but rather have a browser. Such online tools (for example, UniSender) completely contain everything you need to send out and do not require downloading additional applications.
If you don't know where to get the address base, the question also has software solution. For this purpose, there is special software that allows you to extract email addresses from various sources on the network. Examples of such tools are Advanced Email Extractor, ePochta Extractor, Mailagent Parser and other similar utilities. Such applications are used in conjunction with programs for mailing lists, allowing you to inform customers as efficiently as possible and expand your customer base.
Hi all! I propose today to discuss the topic of creating a mailing list with a series of letters in social network In contact with. This feature is available to community owners and is implemented using special applications. One of these is Gamayun, it is free, quite convenient and understandable.
The ability to send mailouts and collect a subscription base in VK was previously available, many use the Happy Santa application for this. But, it lacks the function of sending automatic message threads. In Gamayun, it works with a bang.
How can you use this application?
Just like an email newsletter, but only within the social network Vkontakte. At the same time, the open rate of such mailings is high, since they come directly to the user's inbox. The topic is not yet hackneyed, there are still few mailings in VK, and they are not lost in the stream, like email letters.
I'm not going to say that this will completely replace email marketing. After all, there are still people who do not sit in social networks or go there rarely, but use email. Although it is definitely worth using this tool as another channel of communication with your audience.
With the Gamayun app you can create different thematic newsletters segmenting the audience. You can add a subscribe button directly to a community. When you click on this button, the user will see all the mailing lists you have and will be able to subscribe to the one that is of interest to him.
You can build a full-fledged sales funnel inside VK- your or partner products, or use a mixed strategy.
To actively create a subscription base inside Vkontakte you can make a special lead magnet (free product) for the topic of your group and give it away for a subscription. It is implemented very simply - the post with the announcement of the lead magnet is fixed at the top, under the community header. In the post you give a link to the subscription page. Pre-create a newsletter for this lead magnet, give it an appropriate name. In the first letter that comes immediately after the subscription, you give away the promised freebies (you can already embed an affiliate recommendation or an additional paid offer into it). And then you build a chain of letters so that it contains both valuable content and your / partner suggestions in the topic.
In order for the database to be replenished with new subscribers, your task is to promote the community (group) and, in particular, a post with a valuable free product for a subscription.
I think the usage examples are clear. Now let's move on to practice and deal with the mailing settings.
Watch my video tutorial on setting up a VK mailing list below:
How to add a community to the Gamayun service?
A window will open with a community selection. If you have several of them, as I have in the screenshot, select the one you need and click "Add".
Allow the application to access the group:
After the community is added, you will see it in the block on the left. A slider moved to the right and a blue tick means the community is active. By clicking on the chain icon, you will go to your community, and by clicking on the cross you can remove it from Gamayun.
How do I add an app and a subscribe button to my group?
The next step is to add the mailer to the group so that the subscribe button appears. To do this, go to link. On the page that opens, select a community and click "Add".
To customize a button, click on it. Hover over "Activities" and select "Settings in Community".
You can change the name of the subscribe button, set its visibility.
Also, for the full functioning of mailing lists, and so that you can see who opens your letters, you need enable community posts.
To do this, go to the "Community Management" section.
Creating a mailing list in Gamayun
Now, so that when the user clicks on the subscribe button, a newsletter is shown to the user that he can subscribe to, we need to create it in Gamayun. Let me remind you that you can have several such mailing lists.
This could be a welcome message in which you introduce yourself and explain what your newsletter is about. In addition, already in the first letter, you can give some usefulness: a link to your lead magnet, article, video, etc. If you click on the paperclip icon, you will see an additional field in which you can add links to materials from Vkontakte - documents, videos, pictures.
Finally, click "Create".
An example of my first email is below:
There are already two threads here:
"Black list"– in it you can enter the id of the users you want to remove from the mailing list so that they can no longer subscribe.
"No subject"- this includes users who, when subscribing, did not select a specific mailing list.
eye icon is responsible for the visibility of your newsletter in the application, that is, on the subscription page that opens when you click on the "Subscribe" button. If you click on the icon, the eye will become crossed out - the newsletter will not be displayed to users.
Pencil Icon allows you to edit the newsletter (name, description, first letter).
arrow icon allows you to copy the link to the newsletter. It can be given in group posts, prompting users to subscribe, and also used in mailing letters so that those who change their minds from receiving your messages have the opportunity to unsubscribe.
Icon in the form of a man with a plus sign serves to add users to the mailing list by specifying the Vkontakte profile id. But, this does not mean that you can add absolutely any user like this - this is a violation of the rules. You can add only those who themselves have expressed such a desire!
Man with a cross– removal of the user from the mailing list.
Setting up an autoseries of messages
To create an automatic series of messages in Gamayun, in the same "Mailer" section, click on the "Message Threads" button.
When adding the next letter, choose which day after the previous one to send it, and specify the time of sending. You can also attach links to materials from VK to the letter by clicking on the paperclip. All other links are placed directly in the message body.
The letter has been added to the thread. All subsequent letters of the series are created similarly.
By the way, next to the "Message Threads" button is the "Application Settings" button. Through it, you can set the header image on the subscription page and description.
An example of what it looks like below:
How to send periodic messages to the mailing list?
In addition to automatic messages arranged in a certain sequence, you can send periodic emails to your subscribers with news, useful information, various offers and invitations to events.
In the "Mailer" section, there is a block for sending such messages in the center.
To check how it all works, subscribe to our newsletter.
As to whether can using a mailer lead to a community ban, and what rules are important to follow, I recommend that you familiarize yourself with this material.
So, in this article, we have analyzed the main points of creating and sending Vkontakte mailings using free service Gamayun. If you have any questions, I will be happy to answer in the comments.
P.S. In addition to this instruction, I advise that will be useful to you.
I wish you success!
Sincerely, Victoria Karpova
I present to you the third generation of the XSpamer application, free and completely in Russian. You can download it for free from the official site: XSpamer - III
This program for sending letters to email - can send any number of emails to your recipients. The newly rewritten code of the program implements new methods of bypassing spam filters, simplifies the use of the application and gives you new opportunities. You can very subtly and even I would say cunningly set up your newsletters. The functionality is constantly updated, and you can get the latest versions of XSpamer absolutely free.
What are the benefits of the program?
- For free. — Get a free version of the program. it is already able to satisfy all your needs. Anyway on basis in 10000 addresses will suffice.
- Want super functionality? Million base you gift for example? Purchase a license. You understand that one mailing to 1 million addresses will already cover all costs.
- In Russian. Not just in Russian, but a Russian program, our Russian developers, with their personal online support!
- Simple launch of mailing. A convenient editor will help you create a letter template for mailing. You can choose a transport for your mailings right at the time of their creation or order a configured and ready-to-use SMTP server from us.
- Dynamic IP. Previously, you may have encountered the problem of blocking an IP address. We have solved this problem and now you can manage IP addresses for mailing or entrust it to the trained XSpamer system.
- Get ready bases for mailing. Even if you do not have your own recipient database, you can still send emails to the recipient database that we will provide you. All you need is to select an audience according to several parameters right during the creation of the newsletter.
- Unification of mailings. Large selection of tools to uniqueize images and text. Generators for text, subject lines and sender names.
- Link change. To save your links in emails, a tool for changing links on the fly has been developed. Now all your links will be saved from blocking.
NEW!!!
- Now you can create your own SMTP server for mailing with XServers v1.0
- Now you can parse free domains and use them XDomains v1.0
Features of XSpamer
Quick mailing
See how you can quickly and easily make a mailing without having to tediously configure all the parameters. This method is suitable for a small quick mailing, for example, to notify your subscribers about the news.
- Addressees: 500
- Elapsed time: 10 minutes
Use XSpamer 3
Download XSpamer - III and get a serious tool to perform email newsletters absolutely free and launch mailings with a high inbox.
In general, download, try it yourself and understand everything: XSpamer - III.
I haven't given you bad advice yet. Good luck friends!
Marketing automation involves working with audience segments. Start by classifying and distributing your visitors according to the stages of your sales funnel. To do this, you must assign an identifier to each stage - Lead Score. You can use any designation, as long as you can easily determine what the letter “A”, “B”, or “#42” means in the name of the segment. You can also name the segments according to the stage of the sales funnel.Laconically and succinctly about the principles of Lead Scoring in a 90-second video:
So, we have finished with the theory, now let's move on to practice - we need to automate Lead Scoring.
To do this, switch to a paid Mailchimp account. The minimum paid account costs $10. You can register with Mailchimp through our affiliate link (Powered by MailChimp), activate the minimum tariff plan and immediately get 30 c.u. to your account.
Now that you have activated your account, let's go directly to the settings:
Step 1: Go to Mailchimp. Select “Lists”, then “Settings” and “List fields and *|MERGE|* tags”
Step 2: Create a new field and uncheck the "Visible" box.
Step 3: Define a sales funnel. To do this, you will need: an identifier for the segment (Lead Score) and a behavioral feature that characterizes this segment.
In our case, the segments are called “Prospect”, “Warm”, “Customer”. To update the identifier for each of the stages - add the Lead Score field, as we did in step 2.
This is how the code for the “Prospect” segment looks like:
Ready! In the following example, we will describe how to use this option to set up advanced automation. Already, you can identify segments based on their actions and use this data in various email campaigns.
2. Advanced Mailchimp Action-Based Automation
For this, user or behavioral data and the Lead Score parameter, which we described in the first automation method, can be used. For example, we want to send an email not to the entire “Prospects” segment, but only to those who have completed certain actions.
Step 1: Go to the "Automation" section and select "Custom workflow".
Step 2: Set up a trigger:
Here you can configure the action after which the email will be sent. If you set up the Lead Score as described in the first example, you can select the “Merge field value changes” option.
Then select “Based on merge field” - “Lead Score” from the dropdown menu. In the “When merge field value is” field, enter the name of the segment to which the mailing list will be linked.
3. Autofill Landing Page Forms with Mailchimp
You have probably seen examples when, when moving from an email to a landing page, the registration form fields are automatically filled in with your user data. Let's see how it works:
Step 1: Instead of just adding a link to the landing page in the email, specify the parameter for storing information (http://yourdomain.com/?email=*|EMAIL|*), as shown in the example below:
Step 2: Now, when a visitor clicks on this link, we need to enter his data into the form. Add the following script to your landing page:
Loading...