In this article, I, the magician Sergey Artgrom, will talk about real conspiracies for the sale of goods in my store, and you will surely come in handy about attracting good luck in trading. Today, many are engaged in private business, namely trade. In a highly competitive environment, becoming a successful entrepreneur is very difficult. You can't do without magic.
A strong conspiracy for the store - how to increase sales revenue
Independent conspiracies to sell goods are one of the most effective ways to attract buyers, quickly sell your products, increase turnover and profitability of your business. Home money magic rituals are strong conspiracies for the store and business can be applied by large sellers of goods (wholesalers), as well as ordinary people who are sometimes faced with the need to sell their things. And these magical rites are effective, I assure you. And here is one of the many options. For witchcraft for the sale of goods, prepare:
- new towel
- handful of salt
To do on the growing moon on Wednesday. In the morning, getting out of bed, wash your face with cold water, while reading the words:
“The day is good, fine, I will be successful, my wish will come true, it will bring happiness in the bargain.”
Wipe your face with a new towel purchased for the ceremony. After that, pour a handful of salt in a towel, tie it in a knot, and go to trade with it. Pour part of the salt imperceptibly on the threshold.
At the same time, read the text of the conspiracy to sell goods in the store:
“I don’t burn salt, I sprinkle salty salt, but I invite great luck to my doorstep. By white salt, by luck, it will reach out to me. Not one, not two, but a whole crowd. They will come to me with money, they will leave me with goods. Amen".
Sign in commercial premises. With the salt that remains, sprinkle the goods that you want to sell quickly and profitably. At the same time, read: For every thing - its own merchant". A proven conspiracy for trade is also suitable for an online store. True, in this case, it will be necessary to shower with salt not real things, but their photos. The online store is protected from thieves and kleptomaniacs. But the real one can be protected by magic from thieves. Strong conspiracies against theft are so simple that complex rituals do not have to be performed.
Simple conspiracies against shoplifting - how to protect your goods
This powerful plot against thieves was used in the old days by merchants who were forced to transport their goods in very difficult conditions. So that they would not be robbed on the way, knowledgeable people in the old days did this. They took an old knife in each hand and, holding them over the goods, read a plot from thieves 3 times:
“Like on the sea, on the river, in a forged chest, seven damask knives, seven brother guards. I open that chest, I take out those knives, I direct them to work. Come you, knives to this and that, to the one who did evil, put his hands on my good. Chop him up and down so that he turns back theft, does not hide anything. My word is true, my deed is fast. Everything is spoken, everything is fulfilled. Amen".
Great fit magical conspiracy against shoplifting and in our days. What has been working since ancient times has not lost its strength to this day. If you open new shop, then even more so you need to read conspiracies to attract customers and successful trading. Here is a simple plot to sell goods in a new store.
Money conspiracies for big store profits
The point of a business is to be profitable. In order for the business to bring you real income, you need to work hard and magic will help you. And there are situations that you can’t do without witchcraft at all. Here good spells when opening a store that will attract potential buyers. They are also suitable for those who have been trading for a long time.
When washing your face before trading, dry your face with a new handkerchief. Tighten the knots on its corners and read the words of the love spell profitable buyers:
“Just as people admire the stars and for a clear month, they would also admire my product. As the bridegroom loves his bride, so my goods would be loved, they were all sold out. May it be so from now on and forever. Amen".
Take the charmed scarf with you to trade and always keep it with you. Repeat for each waxing moon.
For good luck in trading, read the plot to sell goods in the store three times:
“Around the city, around the garden, around the city wall, there is a fair, merchants make noise. Every merchant offers his goods, every peddler opens his box. I will stand in the middle of the trading city, in the middle of that fair, in the middle of merchants with peddlers. I will bow on eight sides, on eight roads, on eight lucks, on, for the help of the trading people. I will pray to the father's prayer, and I will call from all sides, from eight roads, from eight crossroads, from trading caravans and eight ways, mother luck, mother fortune. Good luck in my trading business is with me every hour. People buy up goods, money grows in summer, and in winter, and in autumn, and in spring, and in the evening, and in the morning, and every week. Amen".
And so that money is constantly flowing, and so that there is no stagnation in business, on the growing moon, read a home conspiracy for money in the store. Try to attract money through 6 charmed nickels.
To increase revenue in the store - a conspiracy for 6 honey nickels on the growing moon
Do it yourself, of course, on the growing moon, in the morning. Here's what you'll need:
- saucer
- 6 nickels
Put the coins in a saucer, smear them with honey and read the plot 6 times on good sales in the shop:
“Demons, demons, daring guys, eat honey, listen to me. As bees flock to amber honey, ants run, so money would fly to me, but stick to my hands.
Leave this saucer until the evening. As soon as the sun goes down, bring nickels with honey to the crossroads. Leave with the words of the spell:
“As a penny sticks to honey, so the kingdom of demonic money pours out for me. Truly."
ATTENTION IMPORTANT: I, the magician Sergey Artgrom, recommend everyone to wear a proven Talisman to attract the energy of money and luck. This powerful amulet attracts good luck and wealth. MONEY AMULET is made strictly individually, under the name of a specific person and his date of birth. The main thing is to immediately correctly adjust it to yourself in accordance with the instructions sent, it is equally well suited for people of any religion
Leave the saucer with you for repetition, which I recommend doing every week. This home ritual is precisely for profit from trading in your store, and not for wealth. Therefore, it does not depend on the moon. However, it is better to start on the growing moon. This is one of the most, the call of the Forces does not need to be read. Works great without any calls. And at the mercy of honey nickels go.
And this is an effective spell for profitable trade in the store. Look at the buyer (but not intently, not intrusively), smile and rub your hands. Say out loud: Please take cheap! And then say to yourself: You take mine, you give yours. Amen».
For the successful sale of goods in the store - read a conspiracy for good luck in business
When you are going to go for goods, before you go out the door, read conspiracy for good sales in the store and have a good trip. Turn your face to the east, bow and say:
“Sunrise Side, Father Sunshine. You walk high, you see far. Track for me (name) paths-roads, in order to take more, it is better to sell. Be my word, my deed. Amen".
Protective conspiracies from the evil eye of the store, goods and trade and from all types of thieves
If they brought damage and the evil eye to trade, then it is necessary to clean the goods and the place in the market. And after the magical purges, put protection on yourself and on the store. Try this simple working conspiracy to protect your trade from negativity and the evil eye. Arriving at the place where you trade, cross yourself and say:
“Saint Peter carried a purse, on his road a snake lay across. Whoever counts the scales of this snake, only he will interfere in my bargaining. In the name of father and son and holy spirit. Now and forever and forever and ever. Amen".
This is the simplest ritual. And now more about protective conspiracies from the evil eye of the store. Where there is a large turnover of people, it is understood that not all visitors are benevolent. They can jinx out of envy, they can seriously damage trade, or put a good luck thief. The latter is most often done by competitors.
Therefore, a retail space or office must be protected. But how to do that? There are, say, powerful defenses through demons or the dead. But, you can’t put them in the store, otherwise you can scare everyone away. the main task a real magician - to be able to competently put protection from real ill-wishers. From the thieves of money, from the magical theft of a person’s luck, apply:
- needles,
- mirrors,
- the mountain ash is put on guard.
Effective protective conspiracies from the evil eye and good luck thieves in the store
Protective ritual from the evil eye of the store on needles. On the growing moon, pull out 3 needles from the new set. Stick them into the threshold with the point up. You can stick it in the ground in front of your store. For each needle, before sticking, read the words of the conspiracy 3 times:
“Who brought, he took away. Who came for mine, he left with nothing. Now and forever and forever and ever. Amen".
« Came for mine”- in this case, we are not talking about purchases, because purchase is the exchange of goods for money. What is meant is exactly what is taken for free, i.e. stolen. Mirrors are also very good as keepers from luck thieves.
Protective plot from the evil eye of the store through a round mirror.
For a magical ritual you will need:
- round mirror
- 8 wax candles
Remove the mirror from the wall, put it in the center of the table and surround it with candles. Light one of the candles and read the text of the spell:
“To repel evil and bring peace, I determine.”
From the flame of the first candle, light the second candle and repeat this protective plot for trading in the store. Do all this with all the candles, repeating the plot each time. Move clockwise. Then look at the lights reflected in the mirror and read the words:
Then extinguish the candles, and return the mirror to its original place.
Protective plot from the evil eye of the store through rowan berries.
Rowan is a powerful natural amulet. By its power, you can protect yourself from the thieves of good luck in trading and the evil eye. The evil eye is not as harmless as many people think. This is a form of kradnik on an energy level. ways magic store protection through rowan a lot. Here, for example, is this.
Take a handful of berries in your hand and whisper three times:
“I take a sister berry, put a red border. The evil spirit will not find me, it will not come to me. Mine is with me, and the enemy is the enemy.
Pour the charmed berries under the threshold of a store or place in the market.
Another version of the text of the spell to protect the store from damage:
“Rowan beauty, mother assistant, I ask you to protect me from misfortunes, from an evil sorcerer, from misfortunes, from an unkind eye in business affairs. Amen".
Do the same with berries - pour over the threshold.
Effective conspiracy to quickly sell the store
Selling real estate is serious business. It's not easy to find a buyer and make a good deal. Rites of practical magic will help sell real estate quickly and profitably. The people have long known and practiced strong conspiracies for the sale of such expensive items as a building. By reading a plot for a successful store sale, you will speed up the process and find a profitable buyer.
Try this. At dawn, pour spring water into a glass, turn your face to the east.
Read the plot to quickly sell a store, office or production:
“The owners are abandoning this house. Merchants come from all four directions, their eyes are washed out with soap, covered with sand, flooded with water. They buy a house without bargaining and looking after. Amen".
Then sprinkle water on all the premises of the store - trading floors and utility rooms. Move in the direction of the sun. Spray all available corners especially carefully. Pour out the rest of the water before front door outside. And sell quickly. However, if you do not intend to part with your property forever, but only want to find profitable tenants, I can offer such an independent plot to rent out the premises.
To rent a store - an independent plot for the key to the front door
Take the key to the property you want to quickly rent out. Throw it into boiling water and say 3 times:
“How can people not live without iron locks, iron keys, so that they cannot live without (name the property you want to rent out). Amen. How people can't live without food and without water, so they can't live without (again name the property you want to rent out). Amen. Amen. Amen".
Let the water cool, remove the key, and pour the water into any container. Wash your hands with this water before the tenant arrives. And successfully pass the store.
It happens that the seller's prices are low, the goods are good, but the counter is empty. And next to a neighbor with the same product, there is no end to buyers. An unlucky businessman wonders why, with all the discounts, he is not trading. The fact is that it is important not only the quality and price of the goods, but also luck. A conspiracy to trade and prayer can restore your self-confidence and success in business.
For those who work honestly, conscientiously, there are special conspiracies, the help of which is very strong. . The ceremony is performed in yellow clothes. Pick up millet in your hands and, pouring from handful to handful, read the plot:
Gold-gold, be friends with me, like ice with water,
Like a nightingale with spring, like dew with grass!
I'm not a merchant - a morgash, but a merchant - well done, I sell by honor,
I hang in excess, measure with powder, cut with an increase, pour with the remainder.
Be in my barn a treasure and a harmony, but ergot in everything, without archers, without ruin,
Without intoxication and without burnout in all the days and years of my bazaar.
Take care of the merchant's conscientiousness, and fate will be favorable to your business.
Many saints and even Nikolai Ugodnik favor those who are engaged in sales. Daily prayer to St. John the New, Sochavsky, will support the soul and strengthen faith in good trade.
Good nourishing life on earth, suffering, with alms, and frequent prayers, and tears, but having courageously rushed to suffering, you denounced the wickedness of the Persians. The same Church was the affirmation and praise of Christians, John of ever-memorable. I’ll buy the sea floating abyss, from the east you strove to the north, but I called you to God, like Matthew the treasury, you’ll leave it, and you followed Tom with the blood of torment, temporarily redeeming the impenetrable, and You have received the crown, invincible.
How to revive sales
The decline in trade sometimes drags on for a long time. In order for things to go smoothly again, a strong conspiracy to trade is needed. Pour into a cup of water. Splash water in a cup with a gilded spoon and read the plot:
The oak is strong, the spirit is strong, the faith is strong. Amulet-water, wash away the bad, give dear. Now, forever and forever and ever. Amen
Pour a spoonful of water on both hands and do not wipe them, let them dry themselves.
Full moon spells are effective. Go out at midnight to the yard. Hold a handful of the smallest coins in your hand. Turning to the moon, say a conspiracy:
Moon, moon, how full you are, so full I will be.
Come, money, to my hands every day, every hour, every minute.
I give what is bad, I take what is dear. Now and forever, and forever and ever. Amen.
Scatter coins like a fan around you and go home. Put a bowl of water by the window looking at the moon and wash your face. Then read the plot:
“I washed away the failure, received God's help. Evil in my life disappears, good comes. Amen"
Rituals before buying
Going to purchases, every merchant hopes to find a product that would immediately sell. There is a conspiracy for trade and purchases, which will help you choose the best of the best and not lose the price. Bringing new product to the store, fold it separately from the old one, read the plot for good luck in trading:
“I baptize goods, I baptize for sale! So that you can see your product as a reflection in a mirror, So prettier and the client likes it! So that the first one who comes - buys, the second - buys, the last one also buys! And no one left me without a purchase!”
During the ritual, hold a mirror in your right hand, pointing at the goods. After that, put the mirror next to the cash register. Conspiracy for profit quickly gives results.
Attracting buyers
So that people do not run past the store and leave without a purchase, you need to push the sales process a little with conspiracies. A conspiracy for good trading is common among sellers, read in the morning, before a working day:
"I'm going to trade! Good young man to meet!
A good fellow will come and take my goods!
No loss, profit, on the threshold!
God will help me in this!”
Few people remember the spells and conspiracies that have been going on since ancient times, but they exist and are very effective. Here is one of them, very strong:
“Dashingly poor, famously unsaleable, don’t touch me, don’t touch my goods! Get away from me, get away from here along the water, through the forest, through the swamp, Don't call me with you, take the dead cancer and lie under the snag. So that I don’t know poverty, my goods don’t stale, I send poverty and poverty away, I sweep away all misfortunes and failures with a rag! Power, water, language. Amen!"
While reading the plot, brush off the dust from the windows with an old rag. After three rituals, throw the rag into a dirty pond, you can into a deep puddle.
lucky days
In trading day to day is not necessary. But it happens that on some day good earnings necessary. And it is very important that customers buy more willingly and do not find fault with the price. A conspiracy for good trading, carried out in the morning, will help with this:
- For salt. Take a pinch of salt in your right hand and turn your back to the sales counter. You must be alone in the room in order to loudly pronounce a conspiracy for profit: “Pedestrians, come here; Here you have a place, food and water. For me - money, for you - goods " Then throw salt on the goods with your right hand over your left shoulder.
- For change, it's better if it's a nickel. Put the change in the money box and say: “Give me a treasure from a penny. As my mother gave birth to me, swaddled me in the first diaper, So you also bring a big treasure to me! Amen!"
- If trading on this day is successful, do not spend a trifle, but leave " for divorce».
- On a scarf. Wipe your face with a handkerchief, standing facing the product, reading the plot: “I give tribute to trade roads. As you accept my sweat, so send me good luck! So that trade goes uphill, customers go in crowds, Yes, they buy everything, they do not spare money, they do not leave without purchases. Amen!". Carry a handkerchief with you all day.
To keep competitors out of the way
Nowhere is the rivalry more intense than in trading. In the world of money, many cannot contain the worst aspects of their character. They secretly intrigue, slander a competitor, slander, spoil. How to protect yourself from negative impact detractors? We need a conspiracy for successful trading and getting rid of the intrigues of competitors:
“I go out into a wide courtyard, I look along all the roads and crossroads, I see clear stars from earth to sky. You tangled paths will delay my competitors. You bright stars dim your sky-bright light. So that without your light, my competitors would not have a move or a pass. To be deaf and dumb"
Protect from inspections and fines
Audits and trade checks do not cause pleasant emotions. First, the arrival of the commission means the closure outlet and easy to work. Secondly, even a law-abiding entrepreneur can always find a defect punishable by a fine. On the day when the inspector may come, read the plot for a successful trade:
“In the name of God Jesus Christ. The stars in the sky dress up, they are reflected in the Jordan River. As no one has ever counted the stars, never removed from the sky of God, so that my luck would not be taken away, and not taken away, and not cursed with any word. Key, lock, tongue. Amen. Amen. Amen"
Good luck will come to the worthy
In order for all prayers and conspiracies for trade to have an effect, one must live according to one’s conscience. Do not devour oneself with envy, anger and hatred towards people. God will give joy to work and life to those who do not profit from people, but help them.
From time immemorial, people selling various goods have been helped by conspiracies and signs for trade. Not only professional sellers resort to magic, but also ordinary people who want to sell some things. After all, as they say folk wisdom- for each product there is a merchant. And any merchant dreams that a buyer for his products will appear as soon as possible.
Sometimes, when selling a quality product at an affordable price, people pass by, and other sellers simply have no end to buyers. Talent, experience and the ability to sell play a big role in successful trading. But if you urgently need to sell some thing at a bargain price, they will help folk omens. Trade subject to simple rules will improve and the financial situation will become stable.
What are the signs of good trading?
The first thing to do when you come to the market or the store in the morning and start laying out the goods on the counter is to say:
"The goods are my face and I myself have done well."
To attract buyers, bring some salt from home, and slander it:
“Hiking, riding, come here, here is a place for you, food and water. Money for me, goods for you. Amen".
Throw salt with your right hand over your left shoulder.
After selling any product, put in its place the thing that you have long wanted to sell. And in general, try to hang things that are sold for a long time in front so that they are clearly visible to buyers. This will greatly increase your chances of selling them faster.
Well, if the first buyer is a man. This promises successful trading for the whole day. If a woman makes the first purchase, then it is better to give change with her money, and not keep them for yourself. Otherwise the trade will be bad.
Often sellers use the money received from the first buyer to spend on the remaining product, thus attracting new sales. You can do that too.
It is believed that the first buyer needs to give in, in this case you will gain more. Quarreling with the first client is a bad sign, promising shortages.
If the first traded bill is large, then the day will be successful. But a trifle that has fallen on the floor or the ground should not be raised, because this will cause losses.
Those who sell goods by weight can put a coin under the scales, which will attract money.
Do not let other sellers iron their goods with your hands. It is believed that they will take all the luck, then you certainly won’t have to wait for good trading.
The folk saying “Meet by clothes” is familiar to us from childhood. This rule also applies to trading. To attract as many customers as possible, you must choose the right wardrobe. Clothing should be clean, tidy and non-flashy, but bright and provocative things are better to wear on a different occasion. Also, each seller has a happy clothes, which they were wearing in those days when the trade was especially brisk. They try to put these wardrobe items on the market as often as possible, believing that they will attract more buyers.
If you finished trading at the end of the day, then it is better to leave the recalculation of profits until the morning, because counting money in the evening is a bad omen. At this time, the day is waning, and any financial transactions can bring a loss. That is why after sunset you can not lend, give and recalculate money.
Signs for successful trading say: returning home from the market and meeting a beggar on the way, be sure to give him alms, saying to yourself: “May the hand of the giver not be impoverished.” Remember that the good you do will definitely come back.
If you want to always have money, then three days before the full moon, put the largest bill you have in the house under the carpet. Let her lie there until the moment when the moon begins to wane. Then you need to get the money and take it to the rest.
Conspiracies for good trade
Not only trade signs for the seller, but also special conspiracies will help you increase sales. There are many rituals to improve trading, but you should not use them too often. Read conspiracies in drunk or bad mood it is forbidden.
On Tuesday, Wednesday or Thursday, you can read a plot for grain. On this day, at least one of the things in your wardrobe should be yellow. Pick up a handful of any grain, slowly pour it into a pre-prepared saucer, while saying:
Pour the grain three times, each time reading the plot. Do not throw away the cereal, but give it to the birds.
A conspiracy on a scarf is also considered effective. In the morning, washing your face before going to the market, wipe your face with a handkerchief and read the plot by heart:
You need to take a handkerchief with you to where you trade.
There are also trade conspiracies that you need to read every day. For example, every morning, coming to workplace, first of all say:
“I begin to trade, to convene money merchants.
Money buyers will come, all my goods will be taken away.
I will not know shortages and losses,
I will always have plenty of money.
My wallet will be filled with money
And luck and luck knock on my house. Amen".
In order for conspiracies and prayers for good trading to give results, remember that you need to live in good conscience. Do not envy other people, look at all the events taking place positively, may anger and hatred never settle in your heart.
Video: signs for successful trading
To increase sales in retail First of all, it is important to understand what this indicator depends on. The main factors that affect the volume of revenue in a retail store are the following:
- incoming flow (number of visitors);
- average check;
- repeat sales;
- conversion.
It is worth paying attention to each of these points and identifying ways to change its value upwards.
Increasing the flow of buyers: the most effective measures
1. "Correct" advertising. Regardless of what type of advertising you use (flyers, banners, or something else), you need to pay attention to both the design and content of promotional products. To be as effective as possible, advertising must necessarily include:
- Advertising offer. This is the most important element that a potential buyer should immediately pay attention to. Therefore, it is highlighted in large print and bright colors. For example, "Sale of used cars."
- "Magnets". Increase customer interest in your offer, for example, a 20% discount, free shipping and so on.
- Advertising text. It should be easy to understand so that the client does not get confused, even if he is thinking about some of his problems. Try not to use the “not” particle - it is better if the text is written in the most positive way.
2. You can place advertising materials on the borders of the "warm zone" of the store. Each outlet has a coverage area, for example, yours and nearby microdistricts - it is unlikely that people will go to you for cookies or vegetables from the other side of the city. However, this zone can be somewhat expanded if advertising is used at its very borders.
On the other hand, if you have products that cannot be found anywhere else, then this makes it possible to attract customers from more distant areas.
3. Well, you have to be different somehow!
In order for customers to want to visit your particular establishment, you must have something unique. If you run a cafe, offer a free muffin to go with your coffee at certain times of the day or a discount on a set menu. Grocery store may involve big discounts for certain products and announce it on banners and billboards placed throughout the city, a cosmetics store - to give a gift to every 10th customer, etc.
4. Cooperation with other companies. For example, you sell sportswear. Sign an agreement with a sports club that will issue flyers for your products. And you, in turn, can distribute coupons for shoes from a nearby shoe store to visitors. In both wholesale and retail, a proven rule applies: people need to see the product with their own eyes and even feel it. Therefore, it is important to take part in fairs, sales exhibitions, organize tastings.
Conversion boost
Conversion- this is the ratio of the number of visitors who came to you and bought the goods to the total number of visitors.
Ways to increase conversion:
- Use Pos materials and unusual price tags. An important point, which is often forgotten, is that advertising must also be present inside the store. All kinds of stickers, signs, stands, will draw the attention of the buyer to any promotional product or new product, help visitors navigate among the numerous trade stands. When it comes to price tags, they come in all sorts of shapes, colors, and sizes - it's worth experimenting and you'll eventually find out which types of price tags work best.
- Temperature, lighting, music. The more comfortable customers are in your store, the longer they will stay there, and, accordingly, they will buy more. You must be cool in summer. But you should not arrange a glacier in the store, otherwise mothers with children will definitely stop coming to you. Pick up pleasant music, not too energetic, but not soporific either. As for lighting, there is no need to save on it, because customers need to see everything in the windows in detail, and the goods look more attractive and colorful with good lighting.
- Proper merchandising(display of goods). Merchandising serves two purposes: firstly, the window should look beautiful, and secondly, the buyer should easily find what he needs. Proper display is a way to increase sales with little or no increase in costs.
- Sales training. It is very important that the seller is not intrusive - this deters many customers who are literally attacked with the question “How can I help?” As soon as they enter the store. After that, many begin to think only about how to get out of there as soon as possible and next time bypass such establishments. You need to give the person at least a look at what you have, and then politely offer help. The seller must have complete information about the product. For example, if you sell carpets, then the consultant, if necessary, can tell you about the composition of the material, the rules of care, and so on. When a customer receives detailed information, this inspires confidence in him, which means that the likelihood of a purchase increases.
Increasing the amount of the average check without a large increase in costs
- Proposal of accompanying goods. You can offer care products for new shoes, special dishes for the microwave, a sconce that matches the style of the chandelier, etc. Items that can be purchased together should, if possible, be placed next to each other in the display case.
- You can use discounts or small gifts if a purchase has been made for a certain amount. Many sellers practice providing additional services such as free shipping and installation household appliances, furniture, etc.
- There are measures that are not permanent, and one-time, for example, seasonal sales. In this case, products that are sold at a discount are best placed in a specific place or highlighted with bright price tags.
- Regular product updates. It is very useful to periodically surprise your customers with new products and range extensions. This is also used to study demand: perhaps a certain variety of apples sells better than other varieties, or tea in smaller packages will be bought more often.
- Placement of inexpensive small goods in the checkout area: wet wipes, chocolate, etc. There will always be some little thing that the client forgot about.
Ensuring repeat sales. Should you consider an online store?
One of the main tasks is to create a circle regular customers. If you want people to come back to you again and again, you must:
- Create a customer card system. Discounts on the card can be either fixed (the same for all goods or for certain groups goods), and cumulative (increasing with each subsequent purchase).
- Informproducts. This may be a small brochure that is handed to the customer at the checkout along with the product. It contains information about promotions and discounts of the store - both current and those that will be in the near future. It is important that this is a brochure and not a leaflet, since multi-page material is more likely to end up in the client's house, and not in the nearest trash can.
- Own site. where you will post company news, information about sales, discounts, new products. You can provide users with the ability to purchase goods in an online store. And if you do not yet have the opportunity to arrange delivery, then this option is possible. The client orders goods on the Internet, then arrives at the store, and a completed and packaged order is already waiting for him. The main thing is to let the buyer feel that everything is being done for his convenience and saving time.
So, effective measures to increase revenue exist, and you can first apply them in turn to find out which ones are most useful for your business. This will help to select the methods that will be used in the future to increase sales.
The acquisition of goods is a process that obeys certain psychological stereotypes of customers. Some things are bought spontaneously (a sudden inner impulse plays a dominant role here), and some - only after a scrupulous analysis of the available information about the product.
Making plans
How to increase sales in a retail store? This is a question that worries most store managers. Unfortunately, a miracle cure has not yet been invented that allows you to quickly and efficiently raise revenue to heaven. There are many challenges to overcome on the path to prosperity. And it's up to you to decide if you can do it.
Real steps
According to experts in this field, there are the following ways to increase sales:
Ensuring a stable flow of customers and frequency of purchases.
An increase in the average check, that is, the sale of goods for a large amount.
Which path is best to follow? How to increase sales in the most efficient way? To answer these questions, consider each method separately.
Increase in the number of buyers
To make as few mistakes as possible by deciding to stick to this plan, you need to be a competent marketer. Special knowledge will help answer the question of how to increase sales compared to the previous reporting period.
According to retail statistics, at least one in ten visitors will definitely buy something. Therefore, the more visitors, the more buyers. How to increase sales in a retail store?
The most effective options
- Place all kinds of promotional materials on the so-called shopping trail next to the outlet. To do this, it is necessary to determine exactly where the customer flow passes near the store. Advertising materials are designed to make people remember the existence of the outlet and visit it.
- Distribute promotional information of an information-stimulating nature. Decide which channel will be most suitable for disseminating information about your store - glossy magazines, radio, television, directories, Internet advertising, mailbox flyers, etc.
- The most advantageous option is the so-called cross-events. They are joint ventures with other firms. promotions. the main objective is to attract as many customers as possible with the help of partner companies. As an example, the following event can be cited: a store selling perfumery and cosmetic products distributes on the territory of a nearby office center discount coupons. The people who come to the store are the attracted customers of the partner. Another option is an event aimed at the exchange of flows. So, on the territory of a clothing store, customers are provided with bonuses for jewelry, and in a jewelry store - vice versa. Such cross-promotions allow you to increase sales in a retail store, spending a minimum amount of money for this purpose. This covers the most loyal audience.
- Place ads at the boundaries of the outlet coverage. It is no secret that each store has its own reach of customers, that is, people who are ready to go or go there to purchase the necessary goods. For example, a grocery mini-market has a shopping area limited to a couple of residential buildings, since few people decide on a half-hour walk for matches or salt. If we consider big store household appliances, then here we can talk about the whole area. The “warmest” circle will be made up of buyers living closest to this outlet. The working coverage is average in "warmth" group, located a few stops from the store. This is where the bulk of potential buyers are concentrated. On the border of this particular circle, you should place an advertisement for a retail outlet. This option will allow step by step to expand the coverage of territories.
Increase in the number of purchases
Here in the first place is thoughtful work with the existing customer base. This entire array can be divided into regulars, the main mass and the so-called ballast. Let's consider these types in more detail:
Regulars are active and most loyal customers. The share of such clients should ideally be from 20 to 40% of the total audience.
The bulk. These people visit the store from time to time, they are capable of “treason” if, for example, a sale is held at another outlet.
- Ballast. Clients outside target audience shop, or visitors make up this layer.
If you are wondering how to increase sales in a retail store, you should work most closely with the second type of customer. Professionals know that it takes less money to retain customers than to attract new customers. It's time to launch a loyalty program, which is a system of events aimed at encouraging and retaining customers. An important pattern: 80% of profits are provided by 20% of buyers.
The loyalty program has several strategic goals:
Stimulation of constant appeals of buyers;
Increasing the amount and frequency of purchases;
Building client base data;
Formation of a solid reputation of the company in the eyes of customers;
Attracting new customers.
The mechanisms of cumulative discounts and bonuses work very effectively.
Increasing the conversion of the outlet
How to increase sales in a retail store, taking into account this indicator? First, we note that conversion refers to the ratio of buyers to visitors. It is quite natural to strive to ensure 100% conversion. However, even 50% will be acceptable.
There are two most common reasons for low conversion. This is unsatisfactory merchandising and unproductive work of the staff.
Increasing the average amount in a check
To increase this indicator, you can sell either an expensive product or more units of a cheap product. The second option is considered the simplest. What steps to take in this case?
In achieving the goal, competent duplication of the most popular goods at additional points, filling the checkout area with useful little things, and laying out sets will help. Equally important is the constant work with the staff: trainings, seminars, lectures, etc.
Above was presented general information. Now let's look at how to apply the acquired knowledge in certain areas.
Simple tricks will help you understand how to increase wholesale or succeed in retail. Strive to ensure that every step you take is aimed at improving the quality of services and forming a good image of the company.
Florist business
How to increase sales of flowers? To do this, here are some examples of effective tricks:
- Building a sales system. Did the client buy a bouquet? Fine! Ask him what kind of ribbon is better to wrap the flowers with (at the same time, offer the most advantageous option for you), what toy he will choose for the bouquet (“They usually take a teddy bear with these flowers ...”), what kind of chocolate does the recipient prefer - black or white?
- Formation of the client base. Try to get the contact details of each buyer. Run lotteries. For example, each person who bought a bouquet before a certain date gets a chance to win ten thousand rubles on account of buying flowers.
- Stimulation of sellers. An employee who sells bouquets for a large amount receives, for example, a certificate for spa services. Holding such competitions regularly, you will think less and less about how to increase the sale of flowers: the employees will do everything for you.
- Anticipating customer expectations. Very effective in this regard is the presentation of cute trinkets with purchases made. Successful Example one of the flower shops: on Valentine's Day, the store's employees launched butterflies, which delighted all customers.
Second hand
In order to succeed in this business, it is very important to choose the right location for the outlet. To sell used items, it is not necessary to rent space in elite business centers. A place in a residential area or near the market is quite suitable.
How to increase second-hand sales using an air freshener? In fact, this tool household chemicals can help to create a positive image of the company. The fact is that all second-hand goods are disinfected with a special gas before being sent from Europe. Such chemicals have an extremely unpleasant odor. That's why a couple of spray cans of air freshener will come in handy. In addition, it is important to provide natural ventilation of the room.
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