Moscow is in traffic jams every day, and with the reconstruction of city streets, the situation has worsened. For motorists, this is a waste of time, but for businessmen it is a good opportunity to earn money: people who are bored in traffic jams can be delivered food and drinks. Owners and managers of companies that have mastered this business told Inc. how they do it and what difficulties they face in their work.
Reason #1: It's Necessary
Timurmalik Elmuradov,
Marketing Director at GOLOD (Moscow)
We deliver food to traffic jams because people need it. We do not have a food delivery service, but an instant lunch service with its own kitchen and logistics. Our couriers deliver food very quickly, which is important in a traffic jam: a person is stuck, but he wants to eat. The client opens our mobile app and sees that a courier with food is five to eight minutes away, after which he places an order.
There are no delivery issues. Thanks to GPS, the courier sees the exact location of the client on the map, and the client sees the exact location of the courier. They meet right on the road, in a traffic jam.
This service is in great demand, especially in winter. Now demand has fallen somewhat, but in the summer it will return again. It's all the same seasonal business.
Now we are working in a small minus. We could make a profit, but this would stop the development of the company: we are working for growth and scale.
Reason #2: It's a PR stunt
Denis Kutyurin,
supervisor pastry shop"Foreversweet" (St. Petersburg)
We were the first in St. Petersburg to introduce this service, but we never considered it as a priority. For us it was more of a PR move. We needed an additional point of sale. The introduction of a new service was supposed to increase demand and, consequently, increase revenue.
A promoter stood a few kilometers before our cafe and handed out menus. The client could place an order by phone, informing the brand of his car and its license plate number. By the time he arrived at the cafe, the waiter was already taking out his order.
I can not say that the service was popular. These buyers value price, not quality. For us, this is an unacceptable principle, so we refused this service.
Reason number 3: the desire of the client
Ilya Chumak,
owner of the Hey Coffee network (Moscow, St. Petersburg)
We deliver drinks and sandwiches to motorists because they want to. Many of us often get stuck in traffic. Sometimes you don't have time to eat breakfast or you're just hungry. This is where our service comes in. We accept applications in two ways. The first one is fully automated: through the website, social networks and messengers. The second way is to pre-order already in the traffic jam. We have a person who takes orders at the beginning of a traffic jam and passes the information to the food truck, after which the delivery man brings freshly brewed coffee to the client.
We have been delivering drinks in traffic jams for the third year, every weekday and all season. There are many difficulties in our business, but the main one is that the activity of mobile shops in Russia is not regulated in any way. It is neither forbidden nor allowed at the same time.
From the point we earn from 100 to 200 thousand rubles a month. Revenue depends on the season and traffic situation.
Reason #4: People are willing to pay for it
Airat Shakirov,
owner of the catering company S.U.P. (Kazan)
There is a need for this service, and people are willing to pay for it. We accept orders by phone or online. A quadcopter is used to deliver the order. Sometimes a courier walks to a client stuck in a traffic jam.
But this service is not very popular and therefore is not a priority for our company. The main problem we faced is urgency. Usually food is required within 15 minutes, which is not always realistic.
Reason #5: This is an additional sales channel
Alexey Fedosov,
Managing partner of the mobile coffee shop "Kofeliano" (Moscow)
Initially, our mobile coffee shops worked in parks, but there are fewer places than there is a desire to work. Therefore, we started selling coffee in traffic jams.
The mechanism of work is very simple: employees walk around with coffee and offer it to customers. People are used to buying something in traffic jams, so the service is quite popular. The biggest difficulty is related to legislation: this type of activity is considered unauthorized trade.
What is stopping other companies?
Some companies have abandoned this type of service for the same reason: the traffic jam, although slowly, is moving. “We deliver food from nearby restaurants and are ready to bring it to any place, but for this a person must enter his address,” says Sergey Polissar, co-founder of the FoodFox project. - If a person is in a traffic jam, he needs to enter the address of the nearest house. The difficulty is that the traffic jam is still moving and in 40 minutes the person will be in a completely different place.”
For the same reason, UberEATS does not deliver food to traffic jams. “From a logistics point of view, it is difficult to implement,” says Irina Gushchina, director of communications for UBER in Russia and the CIS.
Delivery Club has not yet delivered food to traffic jams, but does not exclude that it will do so in the future. “If the traffic jam is dead and the driver understands that he will spend at least 45 minutes in it, we will certainly bring him fresh hot meals. But so far we have not received such requests,” said Andrey Lukashevich, Managing Director of Delivery Club. In the future, according to him, it will be possible to deliver food to traffic jams more quickly using drones. “But such an opportunity, most likely, will appear no earlier than in two or three years, when problems with infrastructure are resolved and laws are passed that allow drones to be launched without lengthy preliminary approvals,” Lukashevich added.
V Lately trade in traffic jams as a business became popular. The Americans were the first to understand the benefits of such entrepreneurship, who began to deliver fast food to traffic jams, and then they picked up the idea in Russia, starting selling not only food, but also hot coffee.
- How to Get a Coffee Shop Coffee Machine for Free
- Small mobile coffee shop project
- How much money do you need to open a mobile coffee shop
- Where is the best place to place a mobile coffee shop
- What does it take to start selling coffee in corks?
- Which OKVED to choose for a mobile coffee shop?
- Do I need a permit for a mobile coffee shop?
- Equipment for organizing a coffee shop on wheels
- 4 types of coffee that customers prefer
- Coffee in Jams: 6 Ways to Beat the Competition
In traffic jams, the “Coffee to go” service has become very popular, and the average cup of coffee in a paper thermo-glass costs from 100 rubles.
How to Get a Coffee Shop Coffee Machine for Free
You can also rent a coffee machine from a coffee supplier, in addition, some suppliers have such a service - they provide a coffee machine for free if you conclude an exclusive contract for the supply of coffee with them.
Small mobile coffee shop project
If you are planning to organize a serious business and receive good income, it will be necessary to hire couriers who will deliver drinks to drivers.
How much money do you need to open a mobile coffee shop
Initial investments will require no less than 250-300 thousand.
It is also possible to buy a ready-made Coffee to Go franchise, which will cost an average of 200,000 to 500,000 rubles. At first glance, it is expensive, but by opening a franchise business, you can get not only support and assistance in starting a business, but also good condition for coffee, consumables.
The franchise provides an uninterrupted supply of coffee, proven ways to design a mobile coffee shop, as well as its recommendations for placement in different times year, time of day, as well as depending on weather conditions.
Where is the best place to place a mobile coffee shop
Seasonality is the main enemy of a mobile coffee shop, so you should foresee where the people will be even if the weather outside is cold or it is snowing. That's right - traffic jams will only increase, and sales will grow.
On the other hand, beach and resort areas are most crowded on weekends and holidays.
Another one of the must-have processes is to keep track of major events and holidays and plan accommodation there in advance.
What does it take to start selling coffee in corks?
If you decide to start selling coffee in traffic jams, then you can safely take on this direction, since the niche for Russia is relatively new, and the competition is not too great yet. First of all, you need register as a sole proprietor, and as a taxation system, choose a simplified regime - STS - taxable base - income (the rate may change over time, now it is 6%).
Which OKVED to choose for a mobile coffee shop?
- retail
- retail outside stores
Do I need a permit for a mobile coffee shop?
First you need to decide where you want to trade, because you need to have permission to trade in the place where the mobile coffee shop is located. By law, you cannot sell coffee from a non-stationary outlet, if it is not in your resolution.
Even before opening a business, you should contact the administration of the city or district to find out what is needed to register a business.
Many aspiring entrepreneurs often ignore the need for a trade permit and already negotiate on the spot or resolve issues as they arise.
Equipment for organizing a coffee shop on wheels
To start a cork coffee business, you will need the following minimum equipment:
- equipped van (most expensive)
- mobile coffee machine
- thermal backpacks
- thermal breaks
- blender
- refrigerators compartment.
You will also need plastic cups with lids, coffee, sugar, napkins. In addition, a mobile stall or the recently popular coffee vans are required, which are an integral part of the popular mobile coffee shop franchise today.
The most expensive parts are a car and a coffee machine, we already wrote above that you can often get a coffee machine for rent, and buy a car on credit for 5 years - then investments at the start will be generally minimal!
4 types of coffee that customers prefer
It is desirable that the assortment of coffee and drinks based on it offered by you be as wide as possible - at least 4 types, starting with regular espresso and americano and ending with latte and mocha.
It is better not to save money and use good varieties of coffee, then the product will be in demand.
You can add a little exotic. Many customers will certainly enjoy coffee with additives and syrups.
Over time, it is also good to add tea of various varieties, all kinds of non-alcoholic cocktails, juices, fruit drinks, lemonade. You can increase sales through fresh pastries, boiled corn, fast foods.
Coffee in Jams: 6 Ways to Beat the Competition
As the sale of coffee in corks becomes more and more popular, and the number of people who want to build such a business is growing, competition in this niche cannot be avoided. Therefore, at first it is worth thinking about how to attract more customers and beat the competition.
This will help:
- First of all, it's delicious coffee.;
- Competitive prices;
- Form style (own logo on glasses and packaging, sellers uniform);
- Discounts and promotions, which can be organized from time to time (for example: when buying 4 glasses - the 5th is free);
- High level of service(it is worth teaching couriers not to argue with customers, to smile. To see the mistakes and miscalculations of sellers, you can equip them with video cameras);
- Creation of a mobile online applications that allows you to book coffee online.
In a good scenario, the enterprise will pay off within a few months, and after six months or a year it is quite possible to go to another level, open new points and promote your coffee business further.
Traffic jams on the Russian roads of large cities have become a byword. Unfortunately, this problem is relevant in many countries of the world. When you sit in a traffic jam for a long time, late for an important meeting, besides being angry and hungry, you just want to commit suicide ... well, or have a bite to eat.
However, wherever people experience discomfort, there will certainly be a place for original idea entrepreneurship! took the liberty of thinking about it.
If traffic jams are a disgusting evil for road users, then for active entrepreneurs it is a wonderful opportunity to start a promising and unused business (I have not yet seen anyone selling food to drivers in traffic jams).
The advanced entrepreneur perceives this stalled movement as an inexhaustible huge stream of future customers. You just have to think about: what are the needs of drivers and passengers caught in a long traffic jam, and find ways to meet these needs. Here, everyone will benefit from mutual benefit: it will become easier for road users to endure waiting times on the road. Active entrepreneurs get a new source of income for themselves.
Of course, the most cherished desire of drivers and passengers is to quickly get to the place where they planned to go. Naturally, you cannot solve this problem. But to alleviate the sad fate of drivers, making the expectation of movement more comfortable - this is in your power.
A person is designed in such a way that he periodically wants to drink or eat. Prudent citizens take food and water with them on the road. But most people don't think about it. And often many drivers find themselves in a situation where it is difficult and long to get home, but they really want to eat and drink. It is up to you to make this problem easier for them. Offer them drinks and ready meals right in the traffic jam!
Selling food in traffic jams
Put yourself in the driver's seat for a minute: tired after labor day He wants to get home as soon as possible. And gets into a long traffic jam. He wants to eat, drink, rest. But will get home only in a few hours
And then you appear - so fresh, friendly, and offer him a delicious appetizing sandwich and a bottle of cool water. It is very likely that he will be very happy with you and will certainly buy the set of products you offer! Now look carefully: how many of these passengers and drivers are in traffic jams every day?! This is a dimensionless audience of your future customers!
Business planning in traffic jams
You have decided to do business in traffic jams. There are several options for this income. You can start trading products in traffic jams yourself. If, on the other hand, you like to lead while reaching more clients, choose a reliable team for yourself. It is rational to invite nice sociable young guys and pretty girls from whom drivers and passengers will be happy to buy food and drinks.
You should also consider the optimal product package suitable for successful implementation in traffic jams. Products need to be beautifully packaged: sandwiches, chocolate bars, chips. Healthy food is also sold well - bananas, apples, yoghurts, various juices, iced tea, mineral water.
Trading in traffic jams can earn quite solid money. After all, the prices for drinks and food will be much higher than in stores. About like in roadside inexpensive cafes. So, at the cost of a ruddy juicy apple of 15 rubles, it can be successfully sold for 50 or 60 rubles.
Of course, a certain part of the funds will go to pay your salespeople. But the volume of products sold will increase, due to the fact that sellers will make you hundreds of successful sales in a day. The profit received at the end of the month will pleasantly surprise you. A smart entrepreneur will certainly plan what products will be most requested by customers depending on the season.
In winter, hot coffee and tea are in demand. And in summer, cold drinks and fresh fruits will be sold much faster. If you do not know how to change the situation, try to make money on it! Good luck with your traffic jam business!
As soon as autumn comes to Moscow, motorists have to spend most of their time in traffic jams. Everyone spends this time differently: someone listens to music, someone reads books, and someone wants to treat themselves to a cup of aromatic coffee. Thanks to the idea of enterprising young people today, car owners can buy coffee in Moscow without leaving their cars.
How it all began?
Artem, the administrator of a coffee shop on wheels that works on Andropov Avenue, moved to Moscow from Donetsk 2 years ago. In order to somehow survive, he and his friends decided to open a mobile point for the preparation and sale of coffee. On the this moment guys work only in one point of the capital. Entrepreneurs say that they have enough money earned to rent an apartment in Moscow, and for some of the “joys” of life.
The roadside coffee shop now employs three girls who serve drinks in traffic jams, as well as a barista. Waitresses receive 25 rubles for their work. from every cup of coffee sold. As a result of their wage depends on the volume of sales. The guys note that during the day they manage to sell 40 - 50 cups. At the same time, the shift takes part-time work, but only 2-3 hours in the morning and evening, when a traffic jam forms on the avenue.
Business for profit or pleasure?
Not far from the coffee house (100 m) there is another coffee house on wheels. However, here the price of coffee is 2 times higher, the sales volume is several times less. The administrator of the point is Eduard, who says that his coffee shop manages to sell no more than 30-40 cups per day. Unlike "Donetsk" entrepreneurs, his drink is bought by true connoisseurs of high-quality natural coffee.
The difference between the two points lies in the attitude of their owners towards their business. In the first case, the guys are trying to earn money and perceive their offspring as a business - a source of life. In the second case, the attitude towards his occupation is somewhat different - Eduard perceives work as a hobby, which additionally brings profit.
Letter of the law
Since the law considers such trade to be unauthorized, sellers are frequent "guests" of the local government and the police. Such activities fall under Art. Code of Administrative Violations, which regulates the conduct of unauthorized trade. The first fine is 2,500 rubles, the second violation is 5,000 rubles.
Entrepreneurs believe that too tight control of their activities is connected with the desire of the police to protect their business. According to representatives of the legitimate authorities, this activity is very profitable, but it is not. Given the constant fines, the guys barely manage to reduce the debit and credit.
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