45 manager tattoos

Description: Audiobook by Maxim Batyrev "45 manager tattoos. Rules of the Russian leader" - a new gem in the necklace of publications about self-realization, methods of motivation, expanding the horizons of one's capabilities, a complete change in one's own lifestyle, a total denial of despondency and conviction in one's worthlessness and failure. People from various fields of activity tell in their audiobooks how they managed to rise from the bottom of life and climb to its highest peak. Everything is solely due to willpower, determination and faith in oneself. Setting one goal after another and conquering them, in the end you begin to realize that it is not so much fate, fate, God's providence that determines the course of your days. How much you yourself design the direction of their flow. Tattoos are marks forever. They can be both works of art and an ugly reminder of stupidity committed from idleness. 45 Batyrev character tattoos - images. These are mistakes and victories forever marked in his heart. The sphere of activity of the hero of the story is management. And the stages of promotion in it are ups and downs, getting leadership positions and layoffs, the love of the team and rejection. The book was created for those who do not like to retreat. Fights for its success every hour and every second. Notes of a modern leader may seem familiar to you. As if you have already read or heard about it somewhere. In fact, if the topic of studying this market segment, management activities, is close to you, then you can stumble upon a familiar situation 45 times in a row. After all, it could happen to you or your friends, colleagues, just acquaintances. No fiction: everything is clear and very recognizable. Those who are just starting their way up the career ladder will be able to gain experience not on their own mistakes, but on strangers. Or adopt the most appropriate tactics for yourself as a leader. The work is not with mechanisms and inanimate objects, but with the most fragile matter - living people. No matter how high you aim, it is important, first of all. don't lose your humanity. What is the main highlight of the book? Her hallmark? It has become commonplace to study publications and lectures on personal growth, usually by foreign authors. But our reality is different. And the guide to it should, at a minimum, be adapted to Russian realities. Well, if it was already written by our compatriot and contemporary, this is generally the best teaching material. Lessons for those who consider leadership to be their calling. But, perhaps, having no life experience, I have not yet fully figured out where in this seething stream called "management" there is a danger of stumbling into pitfalls.

Current page: 1 (total book has 16 pages) [accessible reading excerpt: 3 pages]

Maxim Batyrev
45 manager tattoos. Rules of the Russian leader

All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use, without the written permission of the copyright owner.

Legal support of the publishing house is provided by law firm Vegas Lex.

Resolution: study, outline, comprehend, apply!

You need to read this book. Thoughtfully. Leisurely. If you are a leader or want to become one. If you are successful and if not so. Why? It was written by a PROFESSIONAL. A person who systematized and described his WAY. To success. Warning: not good luck. To success.

You may be asking: what is success? And add: well, you know, this is such a complicated concept ... Of course. You're right. But there is one sign that takes into account all the nuances. Successful man to the question are you happy, answers: Yes. He does not say: well ... happiness ... you know ... it is different for everyone ...

This is a book about management. There are millions of management books. But this book was written by a professional. And he described in it the rules, the effectiveness and significance of which he tested on himself. And so he has the right to share with you.

You may ask: what are the guarantees? None. For there is no technology that will allow you not to use your head. That is why I put such a resolution in the title.

The management rules from Maxim Batyrev (he is known by the nickname Kombat) are specific, practical, efficient and reasonable. They are based on the principles of effective management. Therefore, if you start using them, you will see: the work of your subordinates becomes more meaningful, responsible and productive.

Will it be easy to apply these rules? Perhaps not. And it won't work right away. Because using any new skill requires changing your habits. But it is precisely our current habits that do not allow us to be at the desired point in the world. So that…

True, there is another way. For example, sit under the tree and wait for Santa Claus. Or buy “happiness pills”, especially since there are a huge number of sellers.

Is it enough to learn these rules to become an effective leader? No. There is no sufficient knowledge in management. The head is coming the way of the warrior. And he knows that the pinnacle of mastery is unattainable, but every day is given to us in order to get one step closer to it. And the master is not the one who has reached the heights, but the one who is always on the way. Therefore, Maxim Batyrev is a master. And his rules are noteworthy.

Perhaps some rules will frighten the leaders of the beautiful and quivering, who are eager to turn their structures into a flock of joyfully fluttering contented moths, joyfully and enthusiastically working under the guidance of a wise and kind boss. And they regularly bring him buckets of nectar. If you are a bit like the type described, then you should not read this book. To avoid, as they say. Because it does not contain a word about any kind of "corporate values" with which many people try to "feed" their companies in the hope of a result. I have read many such documents. They all sound like a bad translation of the Bible. And none work. What surprises the authors.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.

Do I agree with Maxim Kombat Batyrev in everything? No. Some questions I propose to solve in a different way. But for Maxim - the result, so his technique should be studied. And as the great Confucius taught us, "... there are different ways to achieve a result."

In 2013, I celebrate the twentieth anniversary of my work in the profession. I have trained many leaders. But when my technology is approved by the leaders - masters, such as Maxim, is a separate pleasure and special pride.

Alexander Fridman,

consultant and business coach

professional exploitation of personnel

Dedicated to my main teachers

Valery Vladimirovich

and Tatyana Vitalievna

BATYREV

Any resemblance to real people please take it as a coincidence.

During the writing of the book, not a single person or animal was harmed.

From the author

The boomerang was invented in Australia. And what would happen if it was invented in Russia?

Why do we need a boomerang? We have rakes!

Joke from KVN

They say that everyone wants to write a book. At the same time, there are a thousand reasons why this should be done “later”. The last time, a couple of years ago, I came up with this reason for myself: I don’t have enough convincing arguments for managers (that’s what I call managers, not sales people at all) to buy this book.

Becoming a winner in all-Russian competitions"Commercial Director of the Year 2012" (it was held by Salecraft), "Manager of the Year 2012" (organized by the International Academy of Management and the Government of Moscow) and having entered the TOP-1000 of the best managers in the country according to the Kommersant Publishing House, I found such arguments. Here, for example: the company Chto Delat Consult, in which I am one of the directors, has become the undisputed leader in its industry for the fifth year in a row.

We have not always been leaders, and I have not always been a director. Consultant for strategic management organizations Tigran Harutyunyan says that my success is not a classic case for world practice: I managed to achieve it in just eleven years, without connections, kickbacks, European education, but with a thousand mistakes, hundreds of falls and serious tests such as four hours of sleep a day in for several years.

Why should a top manager write a book? Not a consultant who will sell his name and services thanks to her, and not a business owner who will publicize his company in this way? Top manager - why?

For example, because we have practically no domestic books that hired managers write for hired managers. At the same time, we have orders of magnitude more hired managers than owners and consultants.

This is first.

Secondly, this book is then that you need to be able to be grateful. Those people from whom you learn both good and bad. Teachers, managers, staff and loved ones.

Everything that is described here took place within the same organization - in the company "What to do Consult", which turns 20 years old in 2013. The book shows our organization from the inside - with all the difficulties, problems, inner kitchen. Sometimes it happens like this: you read about a cool company, and a lump rolls up in your throat, it becomes disgusting from pretense and falsehood. Everything is true here. Here is about fate with its twists and turns and how we went straight together.

I tried very hard to make it easy to read, because I hate cautionary tales like “how to become a successful/billionaire in 24 hours” or management recipe books. After all, even if you absolutely accurately reproduce all the technologies and methods from such books, they will not work without a solid foundation on which your company and your division are built. And the foundation is, first of all, the principles by which you conduct business. In this book I call the principles tattoos, as they were forever imprinted in me after various events that took place in my life. From a blow to the jaw to waterfalls of female tears. These are my rakes, these are my bumps, these are mine. tattoos. My leader Olga Firsovna Samokhina says that in this book I expose my managerial heart to the reader and that not everyone can decide to take such a step.

The title of each chapter is tattoo, left for a long memory by the lessons that the fate of the manager and other sharp turns of life taught me. They will never disappear from my memory, like real tattoos from the body, and always accompany me.

My main goal is to explain why one must conduct business in exactly the manner described here if one is to succeed. Behind each new chapter lie meaningful actions, someone's pain, anguish, joys, good and bad experiences, ups and downs, dismissals and leadership, and most importantly - the desired result.

And further. I know that this book will be read by people who have a dissenting opinion on any subject. There are plenty of these everywhere. So, if you have a desire to criticize me, argue with me, then you don’t need to do this. This is my experience, this is my life, this is my way, and I think they are right. I have no claims to be an expert or the ultimate truth, and I do not impose my opinion on you. But I know for sure: any person is always in one of only two states - protection or training. Reading this book, you can learn, and you can swear.

I'm finishing. Before you start looking at my tattoos, I will remember one of my favorite sayings. Leonardo da Vinci said it.

All people are divided into three types:

- those who see

- those who see when they are shown,

- those who do not see.

I wish you to see always and everywhere!

1. First learn to play by the rules, then invent your own

Workers should come to dance evenings in light clothes and shoes. Dancing in working and sports clothes is prohibited.

Dancing in a distorted way is prohibited.

The dancer must perform the dance correctly, clearly and equally well with both the right and left foot.

A woman has the right to politely express displeasure at a man's failure to comply with the prescribed distance of three centimeters and demand an explanation in a polite manner.

Smoking and laughing should be in specially designated areas.

Rules of conduct at dance parties, USSR, 1974

In some not very memorable business book (I apologize in advance to the author), I read a particularly memorable example about how wonderful it is to break the rules. Since I don’t remember the author and the source, I will convey the meaning of what I read close to the text:

Breaking the rules is great! Only those who break the rules can achieve truly outstanding results. Let's look at my statement using Hollywood as an example. It has long been known that Hollywood has a formula for success that generates hundreds of millions of dollars in box office receipts. This formula has three components:

1) the film should not run for more than two hours;

2) the film must have a happy ending;

3) the protagonist should be alive in the end.

And then James Cameron appeared on the scene with "Titanic" - a film that changed the entire film industry! He broke every possible rule!

1) the film is almost 3.5 hours long;

2) at the end, almost all the characters die, including ...

3) ... the main character.

As you know, this film was the first in history to gross more than a billion dollars at the box office around the world and still continues to hold the first position in the ratings!

Learn from James Cameron! He didn't follow the rules and won!

When I read this, I got angry.

Guys, what are you doing?! But what about "Terminator", "Aliens", "True Lies"?

All those films that made Cameron famous, hits that broke box office records, are made according to the rules of Hollywood! Is not it so?

I’m not just annoyed, I’m infuriated by the trend that has been observed over the past few years and clogs the brains of the younger generation: “You don’t need to study! Bill Gates and Steve Jobs had no education and became billionaires! Universities and schools do not give anything!”

But nothing that they plowed like damned twenty hours a day? Nothing that they were geniuses, that such people can be counted on the fingers one hands - and there are several billion of us on the planet?

A newfangled wave - the Business Youth community keeps saying: “Don't work for your uncle! Open your companies guys! Here is a sixteen-year-old girl, Olya from Syktyvkar, who started washing windows - and now she earns 40,000 rubles every month!”

And what will happen to Olya in five years?! She won't learn anything! She's been cleaning windows all her life!

But what about the development of the mind, spurring one's own imagination, the formation of personal beliefs based on basic knowledge? ..

Sometimes it reminds me of a strange kind of genocide - intellectual. It is even sometimes scary what will happen to those who are fourteen or fifteen now, ten years from now.

I deeply believe that in any society you must first learn to play by the rules, and I constantly tell my employees who are looking for the “magic buttons” of success.

And the boxing section, which I got into just at the age of fourteen, taught me this.

... Back in 1995, after the next series of "Rocky", I decided that it was time to become a boxer.

When I rode the bus for the first time to a neighboring city for the first boxing lesson, I imagined, as if in reality, the ring, the title of the absolute world champion, thousands of fans, hands stretching the champion’s belt over my head, the unhappy face of my opponent and beautiful women lining up for an autograph.

Mom and dad, after much persuasion, found money for real men's sports, and even bought me new sneakers. I went into the hall, saw a group of older comrades boxing in the ring (in a real ring!), A dozen punching bags, stern male faces with flat noses and a hefty trainer. Everything was like in a movie.

"Hey newbie! Get in line!" they called to me.

There were twenty-five of us. I expected that they would give us punching bags and start teaching us how to hit correctly, but we were forced to run around the ring. Sixty circles.

After that, the coach said that we are free and can go home.

Of course, I was discouraged by this development of events, but I thought that this was a test of strength, and I came next time. We were made to run sixty laps and another ten to squat. And we were not taught to beat the villains again.

The third time was the same as the second, and the fourth the same as the third, plus 10 laps of running, but only backwards.

I was indignant and annoyed. How so? Where is my championship belt?! Where is the setting of blows to the jaw? Where is the instruction on how to correctly insert the mouthguard and spit into the bucket that the assistant coach is holding near you?!

After the fifth time, I could not stand it and went to the coach.

- Something I don’t understand, is there a section of runners around the ring or a real men’s club?

- We are developing a breather. Before you can be taught anything, boys, you need to learn how to breathe.

- I can breathe, let's teach me how to box!

- Wait, everything should be in order.

“I want gloves and a sparring partner. Teach me to fight, not run!

The coach smiled, called the squat guy, whispered something in his ear and said that in the next lesson he would spar with me.

Before the fight, I watched “Rocky” again, setting myself up for the main battle in my life, kneading my fists, cracking my knuckles, twisting my head, jumping up and down like a real boxer, imagining how I would someday stand on a pedestal and shed a tear to the Russian anthem .

And here it is, this moment! The trainer, grinning slightly, put on gloves for me, laced up the helmet and put a real mouthguard in my mouth. It was strange for me, but I knew that every real boxer went through it. Ring, give me the ring!

Twenty-four pairs of eyes from the nursery followed me with envious glances. My opponent looks calm, he is not wearing a helmet, which means that we must immediately hit the jaw!

I run up to him, swinging like an ancient Russian hero in an open field. Hit. Oh, there is no opponent, he is already jumping from behind and smiling. Ah well! Will you run from me? On you!

…He's gone again.

In general, this went on for about five minutes, after which I felt a slight dizziness and wild thirst. I had nothing to breathe in this fucking helmet, my gloves got heavy, and my legs generally became lead. As you can imagine, none of my hits hit the target.

And then my opponent appears out of nowhere in front of me and beats me with his right hand, which for some reason looks terribly like a reinforced concrete beam. Although the sympathetic comrades who watched me told me that he only kicked me lightly, it did not seem so to me. At the moment of falling into the ring, I thought that a freight train had run into me.

This was my last fight and a good lesson for those guys who supported me at first and also didn’t want to. just run around the ring. After that, they abruptly changed their minds and ran their marathon with great joy.

Since then, I have a tattoo on my jaw: “First learn to play by the rules, then invent your own.”

The boxer did not come out of me, but I remembered the lesson for the rest of my life. Wherever I have appeared since then, I have learned to play by the rules of the system, trying to understand the nature of those rules and the motives behind them.

It's the same in business. In life too. You can’t earn a million right away if you haven’t learned how to earn a ruble. You can't become a director if you haven't led a department. You can't attract many clients if you haven't learned to understand what drives them. Etc.

You should always learn to play by the rules and not look for magic buttons.

Even if James Cameron personally tells you how to break the rules, you are unlikely to succeed in Avatar.

And the likelihood that you Steve Jobs, is 1: 7,021,836,029.

2. Read, comprehend. Train the main muscle

How to develop imagination if you are fed ready-made images all the time?

Doublethink means consciously believing a lie, knowing that it is a lie!

Examples from everyday life: “you have to be beautiful to be happy”, “I need an operation to become beautiful”, “I have to be thin, famous, fashionable” ...

Young men are taught that girls are whores, females, things.

They can be beaten, humiliated... This is a marketing holocaust!!!

Around the clock, all our lives, those in power stupefy us! Therefore, in order to protect ourselves from the penetration of this stupidity into our thinking, we must learn to read!

We must stimulate our own imagination, develop our minds, stand up for our beliefs, believe in them! We must be able to do this in order to preserve and preserve our own personality.

"Teacher for the change". Monologue of the teacher in front of the students

They say that collecting anything is not normal.

I'm very abnormal in many ways. You could even say that I'm a fetishist. And one of my strongest addictions is books.

I have been reading all my adult life. Definitely thanks to my parents, for which a special thank you to them.

I remember how in the first grade those comrades who tested us under an hourglass for speed reading were amazed: I finished the paragraphs that had to be read in a minute by the middle of the deadline.

In the fifth grade in the city library, the children's literature that I had not read ended. I had to switch to "adult" books.

Parents signed me up for four or five periodicals, which I swallowed the same day they were dropped into the mailbox.

I remember when I studied at a military school, the surprise of classmates. I was the only cadet subscribed to newspapers, and I devoured books one by one. In senior years, we were given as much as 1,200 rubles in scholarships, and we had to go to Moscow, to publishing houses, because it was cheaper that way. Extremely pleased with myself, I brought back piles of books and joyfully nailed another shelf to the wall of a small dorm room. My roommate was, alas, not happy.

But when I got a job, I had no desire to read professional literature. I honestly tried, and nothing worked: I perceived the advice of the authors of business literature as an attempt to teach me how to live. Me! A twenty-two-year-old, “adult” man with “colossal worldly experience”, some unfamiliar uncles and aunts are trying to teach how to live! Let them go!

My first supervisor, N.A., very actively insisted that I read one business book on negotiation. I remember very well that it was a book by Asya Barysheva, a well-known sales business coach. I had to force myself, because the pressure of the leader was stronger than the unwillingness to learn from strangers.

Looking ahead, I’ll say: ten years later, by the time her third book, Selling Like an Adult, came out, Asya was already a good friend of mine. She devoted an entire chapter to the work of the unit I lead.

Chips, tools and tricks they worked from that book, I got my first sales, and, of course, I began to swallow professional literature without chewing. My library grew exponentially, and business books became a drug.

According to my own assessment, most of my personal achievements are related to what I read, and with subsequent reflection, which quickly turns into action.

Nevertheless, very, very many people did not understand why I spend 1000-3000 - 5000, and sometimes 10,000 rubles a month on books. They literally twisted a finger at the temple and said that I was crazy. Yes, I really was. But people who do not read always remained somewhere behind, in place, continuing to twist their fingers. And those who read grew with me by leaps and bounds. And I was very glad that I managed to get hooked on this drug several dozen people.

Do you know what is the most interesting? A lot of people, having started reading, say: “What a fool I was that I didn’t start earlier!”

And I confess honestly: books are investments that return.

All the money spent was returned within a couple of months ...

Once Igor Mann conducted a seminar in our company. He said that he reads everywhere and now in his piggy bank about six hundred books on business. Then I caught fire and decided to beat his record. I read the six hundredth when I was in my early thirties.

The books dragged on. Need to learn how to coach? I studied the writings of smart people and extracted something of my own from ten books. Need to learn how to interview? I bought publications for journalists and turned knowledge into skills. Explore leadership? Recruitment? Delegations? Motivation? Copywriting? Blogging? Dozens of volumes, thousands of pages on every subject!

One day, a photo of my bookcase, posted on the Mann, Ivanov and Ferber Facebook page, won a bookcase competition, for which I was given a couple more autographed books.

At work, a wardrobe with sagging shelves did not look very attractive, and we created a library of our company from these books - let employees read and develop.

Nevertheless, not everyone was able to infect everyone by personal example. A lot of people didn't want to read. Until now, I sometimes hear strange phrases like: “What can I read there? Life will teach me. Or: “All these American models will never suit our Russian business”.

I still think that people who don’t even try to start reading just came up with a steel alibi for themselves, which cover up their own weakness and laziness.

Although there are other, special people. They just read. I met one of these comrades a few years ago and for a long time could not understand why books pass through him like water through a sieve. It turned out that this person reads business literature like an ordinary book. And he does not understand the information received at all. He doesn't even reflect on what he has read. I read it and everything.

I could not even imagine that people can read differently from me. But when I met this man - and he, you know, just raised his intellectual level and turned into a good theorist - then I got a tattoo: “READ AND COMPREHENSIVE WHAT YOU READ!”

It was this reading that helped me. If I didn’t apply ideas and tricks from someone else’s successful business experience, I would have given up on the third book and would have stopped reading. I would be convinced, like others, that “there is no point”, and quit.

But even this is not the most important thing.

Now a difficult text will go, but please tighten up. What follows is very serious.

Talking with many people, I came to the conclusion that the level of intelligence and creativity is directly proportional to the quality and quantity of stimuli our brain receives. Like any muscle, any muscle develops through exercise. The more and more often we use our creative “muscle”, or, more simply, the brain, the stronger it will become. In short, the brain needs to be trained.

It's probably no secret to anyone that none of living system(human organism, collective, country, tree, cauliflower) cannot remain in a neutral state. It either degrades or develops. No other is given. It can develop solely from the impact external factors, or incentives. If there is no incentive, the system begins to degrade. At the same time, incentives can also be destructive if they are of poor quality. Poor-quality stimulus for the human brain can be, for example, "Dom-2" on TNT, or for the stomach - semi-finished products with the addition of an infinite amount of carcinogens.

Lack of incentives leads to the death of the system. This is the essence of evolution: everything that does not find use in us, nature simply takes back. Some fish living in the depths of the ocean do not have eyes. The reason is that these fish do not use sight, and everything that is not used gradually atrophies. And vice versa: everything that we use and constantly train is filled with strength.

This means that the more a person reads books about sales, communications, management, marketing (yes, about anything!), the more often new ideas for business, for personal effectiveness come to his mind.

And therefore, every day such people understand the essence, the meanings, the logic of what they are passionate about better and better. And this, in turn, happens because the brain responds to the stimuli we give it.

In short, just like that, a brilliant idea cannot come to mind.

Now about the quality of incentives.

Recently I read a short story about Academician Natalya Petrovna Bekhtereva in Chief Time magazine. This is the scientific director of the Institute of the Human Brain of the Russian Academy of Sciences.

The gist of the article was as follows. SCIENTIFICLY ESTABLISHED what happens in the brain under a variety of influences.

When a person begins to do something new, the whole brain first turns on, which begins to work actively. Gradually, its various areas begin to turn off, and only those necessary for current operational activities remain in working order. Therefore, if a person has been engaged in “stereotypical” activities all his life - for example, he stands behind a conveyor belt and does not read anything new, but spends his free time playing dominoes - then only two parts of the brain are involved: one is responsible for the conveyor belt, and the other for dominoes.

So now the most important thing. The rest of the brain has atrophied.

And at 40, this person will never be able to learn foreign language. This part of the brain, underloaded with stimuli, got used to not working for many years - and stopped working.

Here is an excerpt from an article about Natalya Bekhtereva: “When I worked with patients who had difficulty with memory, and asked them: “Do you read a lot?” “Yes, all the newspapers.” And then all the newspapers we had were almost the same, and I answered: “If you don’t read something else, then I don’t envy your old age.” You need to practice at least a variety of reading.

If you want to have strong arms, you need to pump the muscles in your arms.

If you want to have strong legs, you have to run and squat.

If you want to think fast, make quick decisions and make discoveries, you need to pump the most important muscle in the body - our precious brain.

By reading professional literature, you begin to understand the concepts and meaning of doing business. And you get stronger.

Reading fiction you begin to understand life. And you become wiser. By the way, tabloid novels are a low-quality stimulus.

Communicating with smart and successful people, perceive their experience and become closer to success.

You start to understand Eastern culture, watch smart movies, master any new and high-quality skills and theories - and your muscle will work at full capacity, driving your development. If you dodge, it will atrophy and degrade. Or, if you prefer, numb.

So read, master what you read and train the most important muscle in the body. And don't forget to get yourself a tattoo, right on your forehead. I have one. Helps!

Maxim Batyrev

45 manager tattoos. Rules of the Russian leader

Legal support for the publishing house is provided by Vegas Lex law firm.

Resolution: study, outline, comprehend, apply!

You may be asking: what is success? And add: well, you know, this is such a complicated concept ... Of course. You're right. But there is one sign that takes into account all the nuances. Successful man to question are you happy, answers: Yes. He does not say: well ... happiness ... you know ... it is different for everyone ...

You may ask: what are the guarantees? None. For there is no technology that will allow you not to use your head. That is why I put such a resolution in the title.

True, there is another way. For example, sit under the tree and wait for Santa Claus. Or buy “happiness pills”, especially since there are a huge number of sellers.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.

Alexander Friedman,consultant and business coachprofessional exploitation of personnel

Dedicated to my main teachers

Valery Vladimirovich

and Tatyana Vitalievna

BATYREV

Any resemblance to real people, please consider an accident.

During the writing of the book, not a single person or animal was harmed.

The boomerang was invented in Australia. And what would happen if it was invented in Russia?

Why do we need a boomerang? We have rakes!

Joke from KVN

Having become the winner in the all-Russian contests "Commercial Director of the Year 2012" (it was held by Salecraft), "Manager of the Year 2012" (organized by the International Academy of Management and the Government of Moscow) and entered the TOP-1000 of the best managers of the country according to the Kommersant Publishing House, I am found the arguments. Here, for example: the company Chto Delat Consult, in which I am one of the directors, has become the undisputed leader in its industry for the fifth year in a row.

We have not always been leaders, and I have not always been a director. Strategic management consultant Tigran Harutyunyan says that my success is not a classic case for world practice: I managed to achieve it in just eleven years, without connections, setbacks, European education, but with a thousand mistakes, a hundred falls and serious tests like a four-hour sleep per night for several years.

Why should a top manager write a book? Not a consultant who will sell his name and services thanks to her, and not a business owner who will publicize his company in this way? Top manager - why?

For example, because we have practically no domestic books that hired managers write for hired managers. At the same time, we have orders of magnitude more hired managers than owners and consultants.

This is first.

Secondly, this book is then that you need to be able to be grateful. Those people from whom you learn both good and bad. Teachers, managers, staff and loved ones.

Maxim Batyrev

45 manager tattoos. Rules of the Russian leader

Legal support for the publishing house is provided by Vegas Lex law firm.

Resolution: study, outline, comprehend, apply!

You may be asking: what is success? And add: well, you know, this is such a complicated concept ... Of course. You're right. But there is one sign that takes into account all the nuances. Successful man to question are you happy, answers: Yes. He does not say: well ... happiness ... you know ... it is different for everyone ...

You may ask: what are the guarantees? None. For there is no technology that will allow you not to use your head. That is why I put such a resolution in the title.

True, there is another way. For example, sit under the tree and wait for Santa Claus. Or buy “happiness pills”, especially since there are a huge number of sellers.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.

Maxim Batyrev

45 manager tattoos. Rules of the Russian leader

Legal support for the publishing house is provided by Vegas Lex law firm.

Resolution: study, outline, comprehend, apply!

You may be asking: what is success? And add: well, you know, this is such a complicated concept ... Of course. You're right. But there is one sign that takes into account all the nuances. Successful man to question are you happy, answers: Yes. He does not say: well ... happiness ... you know ... it is different for everyone ...

You may ask: what are the guarantees? None. For there is no technology that will allow you not to use your head. That is why I put such a resolution in the title.

True, there is another way. For example, sit under the tree and wait for Santa Claus. Or buy “happiness pills”, especially since there are a huge number of sellers.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.