In this article, we have collected 99 masterpieces of Soviet and Russian advertising over the past 100 years, from the slogans of Vladimir Mayakovsky to the Yandex slogan. The list includes both really talented creations and pearls from the category “What did the author smoke?” One thing unites them: finally and irrevocably they went to the people, became catchphrases. So, the most famous slogans in Russia.
“A visitor from dachas, from cities and villages, there is nothing to wag your soles in search of - you will immediately find EVERYTHING neatly, quickly and cheaply in GUM!”, Vladimir Mayakovsky, 1923.
“There was no better nipple and is not, ready to suck until old age”, Vladimir Mayakovsky, 1925.
“Demand topping up the beer after the foam settles” (Restaurant Glavpivprom).
"Keep your money in savings banks."
“It’s time for everyone to try how tasty and tender crabs (Glavryba) are.”
"Fly with Aeroflot aircraft."
“Who goes where, and I go to the Savings bank.”
"Peace, friendship, chewing gum!" (confectionery factory Rotfront).
“It's time for you, and it's time for you to conclude contracts with the fan factory” (MoVen factory).
Slogans of the 90s
“Pay your taxes and sleep well” (Tax police).
"World History" (Bank Imperial).
"Tanks are not afraid of dirt" (KAMAZ).
Taste of Victory (Herschi Cola).
“We are not freeloaders. We are partners” (MMM).
Hopper Invest. Great company."
“We will succeed” (“Russian project” on ORT, 1995).
"I am a white eagle!", vodka "White Eagle".
“Don't slow down. Snickersney!"
"Pause - eat Twix."
"Russia is a generous soul."
"Sometimes it's better to chew than talk," Stimorol, 2000.
“Image is nothing, thirst is everything. Don't let yourself dry up, Sprite, 2000.
Beer brand slogans
“Time with the Fat Man flies unnoticed!”
"Solodov. Responsible for quality
"Baltic. Where Russia is.
Stella Artois. Perfection is priceless."
"Doctor Diesel. We are so different, and yet we are together.”
"Golden barrel. We need to meet more often."
“Who is following Klinsky?”
car brand slogans
"On all the roads of the country", Lada Priora.
Drive the Dream, Toyota.
"Exceeding Expectations" Nissan.
“You surprise me”, Volga.
"Pursuit of Excellence" Lexus.
cellular
"Live on the bright side", Beeline.
"People say", MTS.
“The future depends on you”, Megafon.
“Just cheaper”, Tele2.
“Prices are just f*cking”, Euroset.
“Live by communication”, Svyaznoy.
“More opportunities to tell about the important”, Rostelecom.
The drinks
"Take everything from life", Pepsi.
"Just add water", Invite.
"Pour in!", Fanta.
“Life is a good thing. Like it or not”, Rich juices.
"It's good to have a house in the country", dairy products.
"Red Bull inspiring".
May tea is my favorite tea.
"Life is good when you drink slowly," Mirinda.
"Find out what you're capable of", Burn.
"The best in tea, the best in me", Lipton tea.
Food
"And let the whole world wait," Danissimo.
"Fresh Solution", Mentos.
"Charge your brain", Nuts.
"Paradise Delight", Bounty.
"Fresh breath makes understanding easier," Rondo.
"Ate - and order", Snickers.
"Sweetness and freshness in just two calories", Tic Tac.
"It's all about the magic bubbles," Wispa.
“Chewing is not worrying”, Chewits.
"Milk tastes twice as good if it's the Milky Way."
“The most delicious protection against caries”, Orbit.
“Having tried once, I eat now”, Pringles chips.
"Dumplings without haste", Sam Samych.
"People love Doshirak."
"Fun and tasty at McDonald's."
Hygiene products, cosmetics, household chemicals
"Are you still boiling? Then we are coming to you!”, Tide.
"Purity is pure Tide."
"Never let you down" Rexona.
“There is no better for a man,” Gillette.
"Kills all known microbes on the spot", Domestos.
“Everyone is in awe of you, and you are Maybelline.”
“Speaks your body language”, Alwas.
“Be sure. Wear Libresse."
Appliances
“Reliable home appliances exist. Proven by Zanussi."
"We care about you", Tefal.
“We work, you rest”, Indesit.
"We guess desires", Ariston.
"Made with sense", Electrolux.
Ideas for Life, Panasonic.
And the most successful, in our opinion, slogan of our time is the Yandex motto “There is everything”. The ideal expression of the essence and benefits of the product in a nutshell.
The funniest slogans in Russian advertising
In conclusion - the 12 most "flying" slogans, when you involuntarily ask yourself the question: "What did the author smoke?"
"For big and small things", SantekhUyut.
“Your ass is smiling”, Sudocrem.
“The toilet is the face of the hostess”, Harpic.
“flatulence has no chance”, Espumizan.
“So soft that you can trust it with the most precious things”, Zewa toilet paper.
“Your strength is in our eggs”, Soyuz poultry farm.
"Dlyanos" will test daddy's nose.
“Prices are low, like golden pancakes”, Pyaterochka supermarket chain.
"My husband drinks, but I'm calm for him," Aquaphor filters.
"Your legs will walk like a Swiss watch" commercial for compression stockings.
“No shit for yourself dumplings”, dumplings “Three little pigs”.
"He's like me, only a bank", Bank Trust.
“If you want to be original for the sake of originality, you can show up to work every morning with a sock in your mouth.” Leo Burnett
"People don't buy from clowns" by Claude Hopkins.
Inspiration and high sales to you!
1
College is for epic stories, not epic duty.
College is for epic stories, not epic dedt.
NATURAL Light, beer. The slogan of the program for the repayment of debt to educational institutions, USA, 2019
2
Only what you can enjoy is valuable.
It's only worth it, if you can enjoy it.
MICHELOB ULTRA, beer. Advertising in the USA, 2019
3
When everyone plays, we all win.
When everybody plays, we all win.
MICROSOFT. Advertising game controller for children with disabilities, 2019
4
The wind has never felt better.
Wind never felt better.
BUDWEISER, a beer brand. A slogan that informs about the full transition of Budweiser breweries to renewable wind energy, USA, 2019
5
Ladies, the ball is on your side.
Women, the ball is in your court.
BUMBLE, dating app. The slogan calling on women to be more proactive in search of their soul mate, USA, 2019
6
Do more for the whole mouth.
Do more for your whole mouth.
COLGATE Total toothpaste. Slogan in USA, 2019
7
Change the habit.
Change up the usual.
STELLA ARTOIS, beer. Advertising campaign in the USA, where heroes choose Stella Artois instead of their usual drinks, 2019
8
Never just food. Devour.
Never just eat. Devour.
DEVOUR, frozen fast food. Advertising in the USA, 2019
9
Dream about it. Do this.
Dream it. Make it.
SQUARESPACE, a website building platform. Advertising slogan in USA, 2019
10
Pepsi ok?
Is Pepsi OK?
PEPSI, soft drink. Image slogan-question, to which the answer follows: “Pepsi is not just okay – it’s absolutely fine!”
10 advertising slogans for Monday, August 8
1
It's hard to be taller.
Vnukovo International Airport. Image motto, 2015
2
Creating eternity since 1755.
VACHERON CONSTANTIN, Watch House. Harmony chronograph collection slogan, 2016
3
All of Russia grew up in them.
Advertising of family shorts in the clothing market, 2015
4
My Family should be at home.
MY FAMILY, juices. Advertising within the Russian Federation, 2016
5
Ideal children eat according to the rules, while real children enjoy it.
AGUSHA, baby food. Advertising slogan, 2016
6
Greens from the garden, everything is in order.
MOSCOW AGROHOLDING. Image motto, 2016
7
Everyone picks up and we deliver!
REGIONTRANS, transportation of goods. Image motto, 2016
8
At the center of the story.
HYUNDAI Elantra, car. Advertising on the territory of the Russian Federation, 2016
9
The power of the place.
DONSKOY, a residential complex in Sergiev Posad near Lavra. Slogan with an emphasis on location, 2015
10
Feel free to enjoy your food. Kleenex will take care of the cleanliness.
KLEENEX, "the softest wipes in Russia." Slogan on the territory of the Russian Federation, 2015
2016 NFL Super Bowl slogans
1
This car doesn't care what you call it.
MINI Clubman, a car that some people call a "car for girls", others - a "gay car", others somehow. Advertising in the USA, 2016
2
Live an unfiltered life
Live life unfiltered.
SHOCK TOP, unfiltered beer. Advertising slogan for USA, 2016
3
Brewed for those who walk the extra mile.
Brewed for those who go the extra mile.
MICHELOB ULTRA, light beer. Advertising slogan in USA, 2016
4
Stop knocking on wood.
Stop knocking on wood.
INDIANA FARM BUREAU INSURANCE, an insurance company. Slogan in USA, 2016
5
Sometimes you just want some Coca-Cola.
Sometimes you just want a little Coca-Cola.
COCA-COLA, carbonated drink. US advertising slogan, 2016
6
Free your skin.
Free your skin.
SCHICK Hydro, razors. US advertising slogan, 2016
7
Big loans for great people.
Great loans for great people.
SOFI, a company providing loans to students, emerging professionals and parents. Advertising in the USA, 2016
8
PayPal is the new money.
PayPal is new money.
PAYPAL, electronic payment system. Advertising in the USA, 2016
9
Strong are beautiful.
Strongs is beautiful.
PANTENE hair care products. International slogan
10
The future is starting.
Future begins.
LG OLED TV, TVs. US advertising slogan, 2016
11
Let's go!
Let's go places!
TOYOTA Prius, hybrid car. Slogan for USA, 2016
12
Football is family.
Football is family.
NATIONAL FOOTBALL LEAGUE (NFL) is a professional National Football League that hosted the 50th Super Bowl in February 2016. NFL slogan, 2016
10 advertising slogans for Monday, February 1
1
Do you want grandchildren? Buy an apartment for the kids!
Real estate agency advertisement, 2015
2
Beautiful hair isn't all you need to be happy, but it's a good place to start.
There's more to life than hair, but it's a good place to start.
AUSSIE, hair care products. Classic Aussie slogan in Russia
3
We ball ours.
CROSSROADS, a chain of stores. Slogan of a discount card with accumulation of points for purchases, 2015
4
140 characters will run out, but not Yota.
Glory will end, but not Yota.
YOTA, unlimited mobile internet. Advertising in Russia, 2015
6
Great, it's time! New collection.
Exemplary mood.
PEARL PLAZA, "shopping and wonderful center" in St. Petersburg. Advertising slogans, 2015
7
Do you give birth? Smoking causes infertility.
The slogan of the social campaign “Does it matter?!”, Moscow, 2015
8
Smoke! We will wait for you!
MEGALITH URAL, production of monuments. Slogan in the Urals, 2015
9
Big discounts are warm.
EASY STEP, shoe store in Sergiev Posad. Advertising discounts for winter shoes, 2016
10
The sit is here!
Those who want to eat delicious - eat!
Got luley from the boss? Refresh yourself and have a drink!
Headache in the morning with a hangover? A pancake will heal with strawberry jam!
Pancake with cabbage and egg - you will be well-fed!
Don't have time to eat well? Run to us soon! Why bend over?
Student, forgot to memorize sopromat? Take the pancakes to the dean's office as soon as possible!
Drinking a pancake with kvass, you will become an ace in science!
Finnish trout ear is satisfying - Smirnova's secretary is still slim!
Dreaming of delicious healthy food? Your pancake is already in the pan!
Our pancakes are baked for health!
Rule "Teremka" No. 42: Addressing people as "sir", you will not only become a pleasant conversationalist, but also find yourself new friends among the nobility!
Take our soups and cereals with you!
Accountant, switch to a simplified version - take kvass and a pancake with condensed milk!
We don't drink hard drinks. We eat hot pancakes.
Diets were invented by those who did not have enough of our pancakes.
Attention! If you bring your own food and drinks, our cashier will come to your house with his sofa.
Do not want to mother-in-law for pancakes? We bake them for you!
Pancake is a very simple dish. Water, flour and, of course, the talent of a cook. We put it in the most!
A friend filled his mouth full of high-calorie fast food. And I'm smarter - I'll have lunch here!
Now it doesn't make sense. You ate everything! (at the bottom of a disposable plate)
Cleaning the tray burns 15 calories.
We wanted to write something here, but forgot what. BUT! Here! Don't forget your things!
TEREMOK, pancake network. Advertising slogans for pancakes, Russia, 2015
10 advertising slogans for Monday, June 15
1
Nothing feminine, nothing average, the best for men.
AMERICAN CREW, cosmetics for men. Slogan for RF, 2015
2
Transfer from card to card in 0.453 s.
OPENING, bank. Slogan for RF, 2015
Other banking slogans
3
Unforgettable moments of genuine love.
PANDORA jewelry. Slogan for Russia, 2015
4
Pe$et prices.
BEAUTY DISCOUNT CENTER, online store. Cosmetics slogan with discounts, 2015
5
Life is simplified.
life simplified.
GORENJE, household appliances. Corporate motto
6
necessary sufficiency. Sufficient need.
CHERRY FOREST, festival of arts. Slogan in 2015
7
If the evening is fun, you should order GetTaxi.
GETTAXI, online taxi service. Headline in Moscow and St. Petersburg, 2015
Other taxi slogans
8
We make purchases.
GAZPROMBANK. The slogan of Gazprombank-Gazromneft bank cards, paying with which you receive bonuses for paying for gasoline at Gazpromneft gas stations, 2014
9
Do you want to visit Ogonyok more often?
OGONYOK, Kommersant publishing house magazine. The slogan of the digital version of the magazine, 2015
Other media slogans
10
The ice will melt. BORK forever.
BORK, kitchen appliances. Advertising in the cold spring of 2015
10 advertising slogans for Monday, November 3
1
Usually there are no rules.
BMW 2 Series Coupe, car. Slogan for RF, 2014
Other car slogans
2
Be special. Every second.
Your time is now.
MAURICE LACROIX, watch. International slogan well translated into Russian, 2014
Other watch slogans
3
This is where the elite park.
OSTOZHENKA, 11, "the last exclusive house" in Moscow. Slogan for Moscow and Moscow region, 2014
Underground parking, where a thoroughbred black stallion stands among expensive cars
Other real estate slogans
4
More room for love.
On the shores of the green sea…
EMERALD HILLS, a residential area in Krasnogorsk near Moscow. Microdistrict slogans, 2014
Other real estate slogans
5
The desire to do good is embedded in our code.
MOZILLA, the browser that is being developed by the whole world. Image motto
6
Sometimes there are simply no competitors.
AUDI Q7 quattro, car. Advertising in Russia, 2014
Other car slogans
7
Be a friend! Get 500 rubles!
Svyaznoy, a network of communication salons. The slogan of the action, where, having made a transfer from 15 thousand rubles and bringing two friends, you get a discount of 500 rubles for any purchase, 2014
8
Take coffee regularly.
CHOCOLATE, a network of coffee houses. Slogan for RF, 2014
9
A fresh take on bread.
BONAPE, production of frozen bread. Slogan for RF, 2014
10
For the beauty of your homes.
Siding advertisement, Sergiev Posad, 2014
Other construction slogans
10 advertising slogans for Monday, October 6
1
Start with a clean face.
IKEA, shopping centers. Bath product slogan, 2014
2
Everything is swept away by the mighty Huracan.
LAMBORGHINI Huracan convertible. Slogan for RF, 2014
Other car slogans
3
One already, five in line.
MONTY PYTHON LIVE (MOSTLY), a series of concerts by the show band Monty Python. Concert slogan, 2014
Graham Chapman of Monty Python died of cancer in 1989
Other show slogans
4
Money is not the main thing. Is love.
We build for intelligent people.
GALS, development company. Slogans for RF, 2014
Other real estate slogans
5
Think they're already yours!
MEGA, shopping and entertainment complexes. Sale slogan, 2014
The word SALE is lined with shoes, formed by the color and pattern of the clothes on the hanger
Other slogans for stores and shopping centers
6
Not like everyone else. Such as you!
NOKIA Lumia 930, smartphone. Slogan on the territory of the Russian Federation, 2014
7
You make a decision. He accepts the challenge.
BMW X3, car. Slogan for RF, 2014
Other car slogans
8
Get the ideal.
Mazda, cars. Mazda loans slogan, 2014
9
Gift order.
DYATKOVO, furniture. Slogan for RF, 2014
Other furniture slogans
10
Convenient, anywhere!
HIPER, external batteries for digital devices. Slogan for RF, 2013
Other mobile device slogans
10 advertising slogans for Monday, September 29
1
Come in, bring the owner.
BEETHOVEN, a network of pet stores. Image motto
Other pet store slogans
2
Smoking wastes you.
Smoking drains you out.
Anti-nicotine slogan
3
When the pulse is louder than the engine.
AUDI RS 6 Avant quattro, sports car. Advertising slogan in Russia, 2014
Other car slogans
4
Life without an apron.
KUDINOVO, agro-industrial complex. Image motto, 2014
5
Summer will pass, gold will remain.
ADAMAS, a network of jewelry stores. Slogan on the territory of the Russian Federation, 2014
6
A safe place for happy moments.
WD hard drives. Slogan for RF, 2014
7
Bring love to life.
VEGAS, shopping and entertainment center in Moscow. Slogan for Moscow and Moscow region, 2014
Other shopping center slogans
8
Hotel prices are known in comparison.
Hotellook, hotel search site. Image motto, 2014
9
They say that here happiness flows like a river. It's true.
SCARLET SAILS, residential complex. Advertising slogan in Moscow and Moscow region, 2014
Other real estate slogans
10
If the product was suddenly ...
KARBOPEKT, remedy for poisoning. Slogan for RF, 2014
Other medical slogans
10 advertising slogans for Monday, February 24
1
We measure the hundredths of a second that separates the winner from the participant.
OMEGA watch. Advertising slogan of the official timekeeper of the Olympic Games in Sochi, 2014
Other watch slogans
2
Extra papers are out of the game.
UniCredit Bank. Slogan promoting the feature "cash loan and credit card in one set of documents", 2013
Other banking slogans
3
The rest will have to catch up.
AUDI RS Q3 quattro, powerful car. Slogan for RF, 2014
Other car slogans
4
Learn to speed-read road signs.
BMW X5 M50d, car. Slogan for RF, 2014
5
Destroy what destroys you.
Fitness community slogan, 2014
Other fitness club slogans
6
Every child is special. All children are equal.
Give a future to children with disabilities.
PERSPECTIVE, regional public organization of the disabled. Image motto, 2014
Other social advertising slogans
7
We even have what we don't have yet.
GORBUSHKIN DVOR, technomall. The slogan of Gorbushkin Dvor, 2014
8
Rebellious. Asks for a storm.
MERCEDES-BENZ GLA, car. Slogan for RF, 2014
9
Close to home. Close to heart.
ATTACKS, the essence of supermarkets. Image motto, 2014
Other store slogans
10
The house has grown, but the prices are still small.
MOSCOW, residential complex in Sergiev Posad. Slogan that stimulates sales of apartments, 2013
Other real estate slogans
10 advertising slogans for Monday, January 19
1
Do not govern, but rule.
BMW X5 SUV. Slogan for RF, 2013
Other car slogans
2
We do what we like, and what we have done - we like even more!
EUROVAZON, production of trash cans, paving slabs, etc. from crumbs of natural stone. Image motto in Russia
3
Bad news with us is much more positive.
SOGAZ, insurance group. Slogan on the occasion of the 20th anniversary of the insurance group, 2013
The picture shows the headlines of newspaper articles that talk about insurance payments from Sogaz.
Other insurance slogans
4
Buy at a glance.
BEELINE, telecom operator. The slogan of fashionable gadgets in Beeline communication stores, Russia, 2013
5
News is like a holiday.
BIMRU.RU, news portal in Kazan. Slogan for the New Year holidays, 2013
6
1000 grams of clean energy.
CHAIKOFSKY, refined sugar. Slogan on the packaging, Russia, 2013
7
11% from deposit to income.
CREDIT BANK OF MOSCOW. Deposit slogan, RF, 2013
Other banking slogans
8
Successful people don't look for a path, they pave it.
AUDI quattro, cars. Slogan in Russia, 2013
9
Business intelligence.
Other media slogans
10
Do you want more money?
MONEY, business magazine of Kommersant Publishing House. The slogan of the digital version of the magazine, 2013
10 advertising slogans for Monday, January 6
1
It's easier to quit than smoking.
It's easier to quit smoking than to catch sidelong glances.
BRIZANTIN, a drug to reduce craving for nicotine. Advertising slogan for RF, 2013
Other medical slogans
2
Our beer is as cold as your ex's heart.
Our beer is as cold as your ex's heart.
Western beer advertisement
Other beer slogans
3
Caring for the hands that take care of everything.
NIVEA hand creams Slogan on the territory of the Russian Federation, 2013
4
Shock with your smile.
BLEND-A-MED 3D White Luxe Glamor toothpaste. Slogan for Russia
In the picture - the singer Shakira
Other toothpaste slogans
5
If you only have time for one novel a year, read this one.
Abraham Verghese. "STONE'S CUTTING". The slogan of the novel for the Russian Federation, 2013
Other book slogans
6
Happy H2 year!
AQUAPHOR, water filters. Slogan for Russia on New Year's Eve, 2013
7
Purely symbolic.
IKEA, hypermarkets for home and office goods. The slogan of gifts and things for the New Year, 2013
Other store slogans
8
Tygydym, tygydym, tygydym! Everything will be fulfilled that we want!
RED CUBE, a chain of gift and interior stores. The motto of the promotion before the Year of the Horse, 2013
9
For those in the house!
SKY FORT, residential complex in Moscow. New Year's advertising slogan, 2013
Other real estate slogans
10
Getting ready for the new year.
DOKA MED, dental clinic in Sergiev Posad. December 2013 promotion slogan
10 advertising slogans for Monday, November 25
1
Tsypanula!
BARREL, restaurant. Advertising in Moscow, 2013
Glamorous lady trying on fried chicken as a mask
Other restaurant slogans
2
The same money, but cheaper.
Click on Money!
MONEY, business magazine of Kommersant Publishing House. Slogans of the digital version of the magazine for tablets in the Russian Federation, 2013
Other media slogans
3
The same Power, but does not crumple.
Press Power!
POWER, Kommersant publishing house magazine. Slogans of the digital version of the magazine for tablets within Russia, 2013
Other media slogans
4
The same "Spark", but on a battery.
OGONYOK, Kommersant publishing house magazine. The slogan of the digital version of the magazine for tablets in the Russian Federation, 2013
Other media slogans
5
We are not afraid of fines for exceeding the speed of work.
YULMART, supplies of office equipment for business. Slogan for RF, 2013
6
Business class - period!
HYUDAI i40, car. Slogan for RF, 2013
Other automotive slogans
7
Follow beliefs, not circumstances.
BMW 7 Series, car. Slogan for RF, 2013
Other automotive slogans
8
For those who are in business.
For those who do.
Lenovo, computers. Global image motto, 2013
9
What could be more noticeable?
Outdoor advertising operator in Mytishchi. The slogan on the shield that surrenders, 2013
Other advertising industry slogans
10
Mitsu us discounts.
ROLF, a network of car dealerships. Discount slogan for Mitsubishi cars, 2013
10 advertising slogans for Monday, November 18
1
From good to great - one bank.
CREDIT BANK OF MOSCOW. Deposit slogan, 2013
Other banking slogans
2
Let's be happy!
Let's go dresser!
It's time for the wife!
Let's laugh!
FRIDAY, "the last live television." Slogans for RF, 2013
Other media slogans
3
Dolbit is normal.
LENOVO smartphone with Dolby Digital Plus. Slogan for RF, 2013
4
Rumbler, Annoyer, Experienced ... We don’t need such a cough!
OMNITUS, cough suppressant. Advertising in Russia, 2013
Other medical slogans
5
It is easy to follow the rules when they match the desires.
ACTIVIA, yogurt. Advertising on the territory of the Russian Federation, 2013
6
Having views and owning them are two different things.
VALLEY SETUN, elite house in Moscow. Slogan from "Rules of Life in Premium Style", 2013
Other real estate slogans
7
Nobody trains to lose.
Nobody trains to lose.
Boxing club advertisement, 2013
Other sports mottos
8
From words to numbers.
MTS, telecom operator. Slogan of MTS data products, 2013
Other communication slogans
9
Be the boss of your boss.
EF, English courses. Advertising slogan within the Russian Federation, 2013
10
We will take you without any problems - 707-07-07.
Taxi slogan, 2013
Other taxi slogans
10 slogans for Monday, October 21st
1
Lots of space in the right place.
TECHNOPARK CHEMNITZ. Slogan on the occasion of the sale of the technology park located in Dresden, Germany, 2013
Other real estate slogans
2
From the modest - only the price!
ADAMAS, a network of jewelry stores. Slogan for RF, 2013
Other jewelry slogans
3
Every detail matters.
What does the name say? About everything.
LEGO, children's designers. Slogans for RF, 2013
4
Your business needs a Light.
1,800,000 people will see what you need!
OGONYOK, Kommersant publishing house magazine. Slogans within Russia, 2013
Other press slogans
5
Cooking champions in English.
EF, English language course network. Slogan for RF, 2013
Other educational slogans
6
The quality is 50% better. Noticeable on any TV!
TRIKOLORTV, satellite TV, after increasing the average data rate. Slogan for RF, 2013
7
The closest place to the south of Italy is in Moscow.
PANE&OLIO, trattoria. The institution's slogan, 2013
Other slogans for restaurants and cafes
8
The breed is immediately visible.
IKEA, a chain of hypermarkets. Wooden furniture slogan, 2013
Other store slogans
9
According to a recipe from the village of Maasdam, where everything revolves around cheese.
The pride of Dutch cheese makers. Since 1898.
MAASDAM Frico, cheese. Advertising slogans within Russia, 2013
Other food slogans
10
A new apartment will wake you up better than a kiss.
FALCON FORT, a residential complex in Moscow. Slogan in Moscow and Moscow region, 2013
Other real estate slogans
13
Motherland calls to take a loan at 18% per annum!
Banking slogan that caused public outrage, Kaliningrad, 2013
Other banking slogans
10 advertising slogans for Monday, August 19
1
Who are you not to be great?
Who are you not to be great?
PLAYSTATION game console. World slogan, 2013
2
wok with you!
Street fast food slogan, Sergiev Posad, 2013
Other slogans for restaurants, cafes and fast foods
3
Bath days.
CASTORAMA, hypermarket chain. Slogan of the period of special prices for sanitary ware, 2013
4
"Honey, get your personality!"
Darling, go buy a personality!
CLIMONA, clothing. Slogan for RF, 2013
Other clothing slogans
5
Vitamin apartments.
Pollimona as a gift. Time has gone!
Elk Island, a residential complex in Moscow. Slogan of special prices for apartments, 2013
Other real estate slogans
6
The knife is sharper - the dinner is faster.
BILLA, supermarket chain. Discount slogan for Japanese knives and knife stands, 2013
7
Take mom shopping!
METROPOLIS, shopping and entertainment center in Moscow. Slogan for special children's programs, 2013
Other shop slogans
8
More tiles with big discount!
Advertising floor tiles, Moscow, 2013
9
Big families rule!
FIAT Freemont, roomy safe car. Slogan for RF, 2013
Other car slogans
10
Olympic. Main. Yours.
OLYMPIC GAMES 2014. Image motto of the Olympic Games in Sochi, 2013
Other sports slogans
10 advertising slogans for Monday, March 11
1
Make a gift from the heart, and preferably from Braun.
BRAUN, home appliances. Slogan for RF, 2013
2
Breaks stereotypes and hearts.
MERCEDES-BENZ, the A-Class car "made in a futuristic design". Advertising slogan for RF, 2013
Other car slogans
3
Put things on hold.
WEST, cigarettes. Slogan for RF, 2013
Other tobacco slogans
4
4G is waiting for those who don't.
MEGAFON, telecom operator. 4G mobile internet slogan, 2012
Other communication slogans
5
Bought more than planned.
VOLKSWAGEN, cars. Special price slogan for the 2012 range
6
Selling air.
VIFANSKIE POND, a residential complex in nature. Slogan in Sergiev Posad, 2013
Other real estate slogans
7
You need it when you don't have it...
PHONE DIRECTORY from Posad Info. Advertising in Sergiev Posad, 2013
8
Catch him if you can!
VOLKSWAGEN Tiguan, car. Special price period slogan, 2013
9
Think about doing laundry when you're not up to it.
SIEMENS i-Dos, washing machine. Motto on the territory of the Russian Federation, 2013
10
City delicacy.
TVOROSHKI, glazed bars. Slogan for RF, 2013
10 advertising slogans for Monday, January 14
1
Others will be ashamed of their prices.
ROLF, a network of car dealerships. Slogan for RF, 2013
Other car dealership slogans
2
And at this time in Jerusalem ... the shrines of three religions are waiting for you.
MINISTRY OF TOURISM OF ISRAEL. From a series of slogans “Meanwhile in Israel…”, 2012
Other tourism slogans
3
Together everything is possible. Even buy an apartment.
ROSBANK, mortgage loans. Slogan for RF, 2012
Other bank mottos
4
Becongenial pancake.
The name of the slogan of a pancake shop in Moscow, 2013
Other mottos of restaurants and cafes
5
Always expect something more from Scavolini.
SCAVOLINI kitchens. Slogan on the territory of the Russian Federation, 2012
6
New wave of crisis...
ALFA INSURANCE. The slogan of the investment and insurance product Alfa Finance, 2012
Sticker "Alfa Finance" closes the end of the word "crisis"
Other insurance slogans
7
Fly to the waltz.
AUSTRIAN, air transportation. Slogan on the territory of the Russian Federation, 2012
Other airline slogans
8
Cough? This is not serious! Glycodin!
GLYCODIN, cough syrup. Slogan for RF, 2012
Other medical mottos
9
Luxurious scent of your things.
VERNEL Royal, laundry conditioners. Slogan for RF, 2012
10
fourteen%. A big advantage for a big dream.
VTB24 bank. Cash loans slogan, 2012
13
In 2013 without hemorrhoids.
MEDICAL ON GROUP, international medical center. Proctology slogan, 2012
10 advertising slogans for Monday, January 7
1
Samu, bachelor of climbing. 17 summits conquered.
Julia, doctor of winter sciences. Launched 386 snowballs.
Johanna, princess of the snow castle. The construction of the castle took 15.5 hours.
Ealey, an eminent polar explorer. 15784 steps on virgin snow.
Tested by kids.
REIMA, children's winter clothes. Headlines and slogan for RF, 2012
Depicted children in winter
Other clothing slogans
2
Let men just try not to kiss your hands!
LOKOBASE, medical cosmetics for hands. Slogan for RF, 2012
Other cosmetics slogans
3
Buy yourself infertility.
The slogan of social advertising against smoking within the framework of the campaign “Whatever?!”, 2012
Other social advertising slogans
4
Winter has come! And you come out!
MERRELL, footwear collection. Slogan for RF, 2012
Other shoe slogans
5
Oh, my Golf!
VOLKSWAGEN Golf, car. Advertising slogan on the territory of the Russian Federation, 2012
Other car slogans
6
End of the world, and you're not wearing makeup?
AVON cosmetics. Slogan on the territory of the Russian Federation on the eve of the "end of the world" 12/21/2012
7
I invite everyone to porridge, my mother cooks, I interfere.
BYSTROV, instant porridge. Slogan for RF, 2012
8
All folds are smooth!
Bosch, irons. Advertising slogan on the territory of the Russian Federation, 2012
9
Ice to taste.
Each of us has a story to tell.
KINOVSKY, cognac. Advertising slogans for Russia, 2012
Other alcohol slogans
10
We don't promise anything. We guarantee.
RENAULT Logan, a car with a 5-year warranty. Slogan for RF, 2012
10 advertising slogans for Monday, December 4th
1
The glorious Anton and Lena with friends have been walking in this house for the third hour now.
Live to let the traffic jams fly.
CINZANO Asti, sparkling wine. Headline and slogan for RF, 2012
Board on the house about Anton and Lena - capital, marble
Other alcohol slogans
2
Your premiums.
RUSSIAN STANDARD, "Bank in your pocket Platinum" cards with a number of bonus options. Slogan on the territory of the Russian Federation, 2012
Other finance and banking slogans
3
I didn't plan to invent deep diving. But I wasn't going to leave three barrels of my whiskey at the bottom of the White Sea either.
In 1780 I was about to join the Navy, but the Irish reminded me that my true duty was to make whiskey.
Jameson, whiskey. Headlines for RF, 2012
4
Sometimes everything in life works.
LLOYD shoes. Image slogan for Russia, 2012
Other shoe slogans
5
Popov is not ashamed of us.
SILVER RAIN, radio station. Slogan in Russia, 2012
The inventor of the radio Popov is depicted in a Silver Rain T-shirt
Other media slogans
6
A holiday story is great to share with friends, especially if it starts in 1866 in Lynchburg, Tennessee.
Jack Daniels, whiskey. International slogan, 2012
7
The future understands you.
TOSHIBA, computers, laptops and other gadgets. Image motto, 2012
8
new year night [picture of a bottle of Myagkov vodka]
MYAGKOV, vodka. Headline in Russia, 2012
Other vodka slogans
9
"Scarlet Sails". New cases.
SCARLET SAILS, an elite residential complex. Slogan in Moscow, 2012
Other real estate slogans
10
Brilliant Siemens ideas for brilliantly clean dishes.
Siemens dishwashers. Slogan for RF, 2012
10 advertising slogans for Monday, November 26
1
Time is on our side.
HERMES, accessories. International slogan, 2012
2
Advertising in Ogonyok: 10 kopecks is not money, but the cost of an advertising contract.
OGONYOK, Kommersant publishing house magazine. Advertising slogan in a magazine, 2012
Other media slogans
3
Everyone is playing! In our shoes.
GRAND STYLE, shoe salon. Slogan in Sergiev Posad, 2012
Other shoe slogans
4
He doesn't need words to express himself.
BMW 7 Series, car. Slogan for RF, 2012
Other car slogans
5
Life is changing radically.
IMPAZA, a drug for the treatment of potency disorders. Slogan for RF, 2012
Other medical slogans
6
The taller the stills, the finer the flavor of the single malt. Our stills are the tallest in Scotland.
GLENMORAGIE single malt whisky. Slogan for RF, 2012
Other alcohol slogans
7
Fly in your dreams. Sleep in flight.
AEROFLOT, air transportation. The slogan for flights on an Airbus A330-300 equipped with seats that fold out like a bed, 2012
Other air travel slogans
8
Unreal camera. Real sound.
HTC One, a smartphone with HD photo and video capabilities. Slogan for RF, 2012
9
Beautiful blogs will save the world.
OGOROD.RU, blog platform. Slogan for RF, 2012
Other internet slogans
10
Nice to look after. It's beautiful to love. It's beautiful to live.
MERCEDES-BENZ B-Class, car. Slogan for RF, 2012
10 advertising slogans for Monday, November 19
1
Are you tired of fitness? Pinch your fat!
Amateur fitness club slogan, Russia, 2012
Other fitness slogans
2
The heart will be waiting for you.
Photo frames slogan, 2012
3
A small part of a big happiness.
VOTCHINA, club village. Slogan of plots in the future settlement, 2012
4
The perfect place to multiply speed by time.
BMW, "the unrivaled new BMW 7 Series". Slogan for RF, 2012
Other automotive slogans
5
Some stories live no longer than the paper they are written on. Our story begins on Jack's birthday and doesn't end there. September is Jack's birthday. For Jack! Without him, there would be no Jack Daniel's.
JACK DANIEL'S American Whiskey. Copyline in Russia, 2012
6
Tomorrow brings us closer.
We know how to smile in 120 languages.
Hello tomorrow!
hello tomorrow.
EMIRATES, air transportation. Headlines and slogan of the international advertising campaign, 2012
Other aviation slogans
7
Let's hit the harvest!
CHAIKHONA No. 1, cafe. Autumn slogan in Moscow, 2012
Other cafe and restaurant slogans
8
Sponsors of the Future.
Intel, processors. Image motto
9
Have you seen Pepe?
Have you seen Pepe?
PEPE jeans. International slogan, 2012
10
Gadgets. Topic opened.
NOMOBILE.RU, "the first glossy site about gadgets". Slogan for RF, 2012
10 advertising slogans for Monday, August 20
1
Talk radio.
LIGHTHOUSE, talk radio station. Slogan within the Russian Federation, 2012
Other media slogans
2
Amazing food, nothing else.
The best view is the Moscow River, and no other.
The best live music from America and Europe, and no other.
RIVER, restaurant and club. Slogans in Moscow, 2012
Other restaurant slogans
3
Be smart - buy from people.
SLANDO, electronic board of private announcements. Advertising slogan in Runet, 2012
4
Successful leaders, after thinking, nevertheless decide to open a salary project at Alfa-Bank.
ALFA BANK. Slogan for RF, 2012
Other banking slogans
5
Don't skimp on emotions. Save on fuel.
VOLKSWAGEN Jetta with TSI engine. Advertising slogan on the territory of the Russian Federation, 2012
Other automotive slogans
6
What is your body waiting for...
KORPO, a chain of clothing boutiques. Slogan in Moscow, 2012
7
The taste of absolute purity.
KHORTITSA, vodka. Image slogan, 2012
Other vodka slogans
8
Saves on space, not on features.
PANASONIC KX-MB 1500RU, compact home printer-scanner-copier. Slogan for RF, 2012
9
Low prices at your feet.
LEROY MERLIN, goods for home and renovation. Slogan "August Laminate", 2012
10
Click with Ingrid in Europe from 8900 rubles.
CZECH AIRLINES, air transportation. Slogan for RF, 2012
Depicted interesting Ingrid with a camera against the backdrop of the Eiffel Tower
Other air travel slogans
10 advertising slogans for Monday, August 6
1
You are attractive. Our conditions are very attractive. Why waste time?
ALFA BANK. Slogan for loans in the Russian Federation, 2012
Other banking slogans
2
Melt in your mouth, not hot.
M&M's, candy. Slogan for RF, t 2012
3
Oh, has your bus left?
It looks like an advertisement for a private carrier - a taxi or an autoline, Khimki, May 2012
Other taxi slogans
4
Buy business class.
UNICREDIT BANK. Credit card slogan, 2012
6
In the battle for profit, the new Fiat Dukato wins.
FIAT Dukato, minivan. Slogan for RF, 2012
Other automotive slogans
7
Be modern, go to Sovremennik.
CONTEMPORARY, theater. Slogan calling to visit the theatre, Moscow, 2012
8
Repair with a needle.
DUFA, varnishes and paints. Slogan for RF, 2012
9
The new is waiting.
Bavaria, beer. Slogan for RF, 2012
Other beer slogans
10
Start with small texts. Gradually increase the load. (Pushkin)
3 sets of 7 pages daily, and the result is noticeable in a week. (Chekhov)
Do not give up. On the 500th page, a second wind will open. (Tolstoy)
Get busy reading.
ROSPECHAT and THE UNION OF BOOKMERCHERS OF RUSSIA. Reading campaign headlines, 2012 Classics depicted as sports coaches
10 advertising slogans for Monday, April 16
1
Attention! An Audi R8 GT was sold in your city. Don't take the left lane.
Attention! An Audi R8 GT has been sold in your town. Slow traffic keep right.
AUDI R8 GT, sports car. Slogan in USA, 2012
Other automotive slogans
2
Within freedom.
PROFILE, magazine. Slogan for RF, 2012
Other press slogans
3
For those who are rich not only in money.
LITERATOR, an elite residential area. Slogan in Moscow, 2012
Other real estate slogans
5
Leave boredom on earth! (children play in the sea)
Hello tomorrow!
Hello Tomorrow!
EMIRATES, air transportation. Headline and slogan of the global advertising campaign, 2012
Other air travel slogans
6
If literally everyone has tortured you with the question of what car to buy, send them to MotorPage.ru
MOTORPAGE.RU, automotive portal. Advertising slogan for RF, 2012
8
In the spring, you can lose your head, but not the interest on the deposit.
EXPOBANK. Slogan for RF, 2012
9
Dear cultivator from Germany.
Slogan for a gardening equipment store, 2012
10
Religion is like a penis. It's fine when you have it. It's nice if you're proud of it. But please don't take it out or wave it in public. And PLEASE don't try to slip it on my kids.
Religion is like a penis. It's fine to have one. It's fine to be proud of it. But please don't whip it out in public and start waving it around. And PLEASE don't try to shove it down my children's throats.
Atheistic slogan, USA, 2011
Other church slogans
10 advertising slogans for Monday, April 16
1
Bought a German Insure delight!
ALFA INSURANCE. Auto insurance slogan from Alfa Insurance in Russia, 2012
A nod to the 2011 BMW ad campaign, which played on the word "delight"
Other insurance slogans
2
I make sure that Muscovites speak for free.
MTS, telecom operator. The slogan of the Super Zero tariff in Moscow (on behalf of boxer Nikolai Valuev), 2012
Other slogans of communication
3
Our best article. Article 29 of the Constitution of the Russian Federation: Freedom of the mass media is guaranteed. Censorship is prohibited.
VEDOMOSTI, newspaper. Newspaper advertising on the territory of the Russian Federation, 2012
Other press slogans
4
Everything you need for family happiness is included in the price of the apartment.
IN THE FOREST, residential village, "microcity". Advertising slogan "microcity", Moscow and Moscow region, 2012
Other real estate slogans
5
For 20 years, you risk nothing.
MAX, insurance group. Slogan on the occasion of the 20th anniversary of the insurance group, 2012
6
Click on the money!
The same Money, but cheaper.
MONEY, economic magazine Kommersant Publishing House. Advertising of the electronic version of the magazine on the territory of the Russian Federation, 2012
7
Runs quieter than you flip through this magazine.
SAMSUNG inverter refrigerator. Slogan for RF, 2012
8
The main thing remains.
VIDIM, operator of LED screens. Slogan in Sergiev Posad, 2012
Other advertising industry slogans
9
In the capital with the "Old Miller" to do what the soul lies to.
OLD MILLER, beer. Slogan in Moscow, 2012
Map of Moscow with the icons of the "Old Miller" applied to it
Other beer mottos
10
They are again wanted all over the country. Latest BMW 2011.
AVILON, official dealer of BMW. Slogan in Moscow, spring 2012
10 advertising slogans for Monday, January 30
1
Vegetables are good for the regime.
FOR FAIR ELECTIONS, social movement. The slogan of the picket in Perm, January 21, 2012
Other campaign slogans
2
At night, all thoughts are different.
RUSSIA 1, TV channel. The slogan of the conversational program "Profilaktika", airing after midnight, 2011
Other TV and press slogans
3
Much more than its price.
The dark side of the force.
VOLVO XC90, an SUV with family car features. Slogans on the territory of the Russian Federation, 2012
Other car slogans
4
Actual, modern, dynamic, stylish, new design.
To see the world, you need to get a visa, buy tickets, book a hotel desire!
CHESTERFIELD, cigarettes. Slogans for RF, 2011
Other smoking slogans
5
“If I were a coffee machine, I would have already finished brewing coffee, and you would just be about to press the right button. But I am a camera…”
I am always one step ahead.
NIKON 1 J1, camera. Headline and slogan in Russia, 2011
Other photo slogans
6
In the suburbs and it is easier to say.
MEGAFON, telecom operator. Tariff slogan "Podmoskovny", 2011
Other mobile communication slogans
7
An important brand for wet cleaning.
BISSELL, vacuum cleaners. Slogan for RF, 2011
8
The best gift is a mobile.
Gorbushka, center of trade in audio, video and home appliances. Slogan in Moscow, 2012
Other store slogans
9
This is more than a photograph. This feeling of the moment!
SANDISK, memory cards. Slogan within the Russian Federation, 2012
10
Tourists needed for contact with the sun!
BIBLIO GLOBUS, travel operator. Advertising in Moscow and Moscow region, 2011
Other tourism slogans
10 advertising slogans for Monday, January 16, 2011
1
Big business starts with small business.
OPORA RUSSIA, all-Russian public organization of small and medium business. The slogan of the program "Create your life", 2012
2
Who if not us.
METROPOLIS shopping mall. Image motto, 2011
Other store slogans
4
Phone chik.
Excellent features of a female phone: elegant design and long conversations. What else does a woman need?
PHILIPS Xenium X519 phone with up to 8 hours of talk time. Slogan and tagline on the territory of the Russian Federation, 2011
5
There is only one key to all locks.
FRUTOLAX, herbal laxative. Slogan for RF, 2011
Other medical slogans
6
A gentle fairy tale for your feet.
INBLU, shoes. Slogan for Moscow and Moscow region, 2011
Other shoe slogans
7
We are 14 years old! You - 14%.
NIKKO, a chain of dry cleaners. Advertising in Moscow, 2011
8
- 40 warm like never before!
Such a minus warms the soul!
KIA Cee'd, car. The slogan of the season when the car became “more profitable by 40,000 rubles”, 2011
9
Miracles happen? Certainly! If you plan them.
Thank you Santa Claus Okay, I'll give it to him!
Guessing with gifts is easy if you know where to choose them!
MEGA, family shopping centers. New Year's Eve headlines and slogan, 2011
10
Let colleagues think that you are throwing money away. Special conditions for the 2011 C-Class.
MERCEDES-BENZ, cars. Advertising for the Russian Federation, 2011
10 advertising slogans for Monday, December 26, 2011
1
I will tear for Putin. (Churov tears the Constitution of the Russian Federation)
Churov, where are our votes? State Department, where is our money?
I demand the dissolution of the Duma and new fair elections without Churov.
They stole our votes (the girl sealed her mouth with this inscription)
4+9=49. Welcome to the math lessons from the puppeteer and his bearded puppet.
We are not banderlogs.
We do not have the law of the jungle! (by Mowgli)
Havel would be with us.
We demand freedom for political prisoners, economic amnesty!
For Russia without Putin.
Get tired, go away! (to the portrait of Putin, to the portrait of Medvedev)
No Putinism!
The best gift is not even honey, but a new adequate calculation!
Winnie the Poo fooled us all.
Wjo-Pu.
Vova, you're fired!
Enough! (Putin, Medvedev, Prokhorov are taken out of the Yeltsin matryoshka)
We are for Navalny.
Wizard, how many fingers? (fak)
We will come again! There will be more of us!
We are 146%.
I am looking for a point for issuing small money by the State Department.
Putin has expired.
Stop feeding the boa constrictor.
Do not reuse a dirty tandem.
Prague is closer to us than Pyongyang. (to the portrait of Havel)
The white ribbon - V - is a symbol of your indifference to election fraud!
We weren't kidding! Fake will not work!
I'm here for free. I am a citizen of the Russian Federation, and I defend my constitutional rights.
Engineers are also for fair elections!
Russia will be free!
You don't even represent us!
These elections are a farce!
Russia is for russians! (a nationalist slogan that did not meet with the support of the majority)
Slogans of the rally of many thousands "For Fair Elections", Moscow, Akademika Sakharova Avenue, December 24, 2011
Election slogans
2
Russian Vodka Standard.
RUSSIAN STANDARD, vodka. International slogan, 2011
Other vodka slogans
3
Simplicity that transcends all boundaries.
Customers are close even when you are far away.
ALL.BIZ, international online catalog of goods, services, companies. Advertising slogans in Russia, 2011
4
The steepest part of Mont Blanc has a slope of 70 degrees.
A hard-boiled egg can withstand pressure up to 25 kg.
Composer Krutoy wrote more than 100 hits.
Kommersant is cooler.
KOMMERSANT, national daily newspaper. Headlines and slogan, 2012
Other press slogans
5
For you, goods from the top shelf, and prices from the bottom.
And good gifts go to those who behaved well ... well, or badly.
Give it to her. Give it to him. Better yet, give it to yourself!
Who are you going to shoot for the holiday? (camera commercial)
WHITE WIND DIGITAL, a network of electronics stores. Advertising slogans on the eve of the New Year, 2011
Other store slogans
6
Our freshness is unbreakable!
GOLD MINE BEER, beer. The slogan of beer in a new package that “protects freshness 4 times more effectively”, Russia, 2011
Other beer slogans
7
Time to change gender.
OLD MAN HOTTABYCH, a chain of stores, goods for repair and construction. Floor covering advertisement, 2011
8
Has a love of discovery.
BARNEY BEAR, cookies. Slogan for Russia, 2011
9
You fly in life - fly on the Internet.
MTS and SAMSUNG. The slogan of the promotion, where they give a month of free internet when buying a Samsung Galaxy smartphone in MTS stores, Russia, 2011
10
Stop filming! It's time to buy!
MORTON, group of companies, developer. Slogan in Moscow and Moscow region, 2011
Polka-dot men's shorts hanging on a rope with the inscription "Affordable housing"
Other real estate slogans
10 advertising slogans for Monday, December 12, 2011
1
You don't even represent us.
Bring back fair elections!
Bring back the snowy winter!
Keep the constitution, damn it! Constitution of the Russian Federation, Article 3: "The only source of power is the people."
Crooks and thieves, return the elections!
Where is my voice, wizard?
Churov, take a ride on the carousel!
Guys, it's time to move!
Moscow does not believe in edram.
Lie, edrut and smirk.
Edro in a bucket!
Leave tricks to the circus!
I didn't vote for these bastards, I voted for other bastards!
Wizard Churov to Azkaban!
We do not believe Churov. We trust Gauss.
Gauss can't be fooled!
Putin, stop fooling around!
Churov, thanks for being funny.
Rogues and thieves stole the votes.
The silence of the lambs is over!
Stop lying!
Bring back our votes!
All power to the people!
We demand respect!
The authorities are afraid of fair elections!
The party of thieves and crooks stole the elections!
Down with PZhIV!
Arrest those who saw and release Alexei Navalny!
Congress of ballet lovers.
Take me, OMON!
Slogans of a rally against rigging the results of elections to the State Duma, Bolotnaya Square, Moscow, December 10, 2011
Other campaign slogans
2
Do you think bears drink whiskey? Yes! And, I'm afraid, they bite! (a conversation between two guys in a street cafe, to which a bear is heading)
Soft taste, light character.
Jameson, whiskey. Headline and slogan on the territory of the Russian Federation, 2011
Other alcohol slogans
3
Coldly? "Lukhta" will warm beautifully.
LUHTA, clothing. Slogan for RF, 2011
Other clothing slogans
4
High fashion for your eyelashes.
CLINIQUE High Impact Mascara. Slogan for RF, 2011
Other cosmetic slogans
5
There is no luck, there is someone who creates it. Wait? Life is too short. I don't want to wait, I act. I learn, I feel, I try, I take risks, I love - I live! What will I become? Where will I be? Who will I be with tomorrow? I create my own world.
I create my own luck.
Luck is an attitude.
MARTINI, vermouth. Headline and slogan in Russia, 2011
6
There are many coffee recipes. One button.
BOSCH Tassimo, coffee machines. Slogan for RF, 2011
7
Drink positive.
drink positive.
Lipton tea. International slogan, 2011
Other tea slogans
8
Don't be afraid to turn it up.
BOSE AE2, headphones. Slogan for RF, 2011
9
More fun! Faster! Cheer up!
STOMP, show with acrobatics and drums. Advertising in Moscow, 2011
Other slogans of shows and holidays
10
No lunch breaks or other surprises.
ROBOKASSA, electronic payment system. Image motto, 2011
10 advertising slogans for Monday, December 5, 2011
1
indePENdent.
OLYMPUS PEN, compact and fast cameras. International slogan, 2011
Independent = "independence"
Other photo slogans
2
Business intelligence.
BUSINESS FM, "the first business radio". Slogan for RF, 2011
Other press slogans
3
We don't have time to rest.
UBS, an international financial group. Image motto, 2011
Other banking and finance slogans
4
If I were a radio player, I would put on your favorite song before you think about it... But I'm a camera...
I am always one step ahead.
I am life at its best.
NIKON 1 J1, camera. Headline and slogans on the territory of the Russian Federation, 2011
5
Hot tours for money.
Raiffeisen Bank. Slogan for fast money transfers, 2011
6
Fashionable smartphone and wall lamp.
Plasma screens and water taps.
Vegetable cutter, chisel and gold pendant.
Diving fins and space blaster.
We give time for the present. Honestly. With love. As for yourself.
A new way to buy.
We deliver joy, set comfort.
In order for a new wardrobe to appear in the apartment, you do not need to ask your neighbor for a screwdriver!
ENTER, online store in the network "Svyaznoy" with the service of delivery of goods, installation, configuration. Headlines and slogans, 2011
Other store slogans
7
For those who have little enthusiasm.
VOLVO S60, car. Slogan arguing with BMW advertising, where the word "delight" is played on, 2011
Other car slogans
8
It is better to store in meters.
MORTON, real estate developer. Advertising slogan in the Capital Region, 2011
9
125 years in power!
MERCEDES-BENZ S-Class, car. The slogan of the anniversary series Edition 125 on the occasion of the 125th anniversary of the brand. Slogan within the Russian Federation, 2011
10
People don't share like that.
MINISTRY OF HEALTH AND DEVELOPMENT OF THE RF. The slogan of the "Accessible Environment" program aimed at developing a tolerant attitude towards people with disabilities, 2011
Other social slogans
10 advertising slogans for Monday, November 28, 2011
1
Your money will burn beautifully!
Fireworks advertisement, Moscow, 2011
2
If you know the laws, they will recognize you!
PONTIFIC, competition of practicing lawyers. Competition slogan, 2011
3
Look differently.
CHESTERFIELD, cigarettes. Image motto on the territory of Russia, 2011
Other cigarette slogans
4
Nano for business, nano for life.
IV International Nanotechnology Forum. Advertising slogan of the forum, Moscow, 2011
5
And we are getting stronger.
KOMMERSANT, daily national business newspaper. Newspaper advertising slogan, 2011
6
Kill the boss? Will my hand rise to fulfill the American dream?
2x2, TV channel. Headline by Homer Simpson, 2011
7
Buy thanks.
SBERBANK. The slogan of the bonus program, in which for each payment by bank card the holder is credited with "Thank you", equal to 1 ruble, 2011
Other banking and finance slogans
8
The dark side of the force.
VOLVO XC90 Black Edition, car. Slogan for RF, 2011
9
When are you going on a date? And to us - 1 time, already for the money!
When are you going to take your license? And to us - 1 time, already for the money!
ALFA BANK. Slogans for loan processing services on the bank's website, 2011
10
Time to choose a leader. The leader's choice is Mercedes-Benz.
MERCEDES-BENZ, cars. Slogan on the eve of the Duma and presidential elections in Russia, autumn 2011
Other car slogans
10 advertising slogans for Monday, November 7, 2011
1
To have money.
KOMMERSANT Money, weekly economic magazine. Slogan on the territory of the Russian Federation, 2011
Other TV, radio, press slogans
2
... And the wolves are full!
KOZLOVICA, Czech restaurants in Moscow, 2011
Other restaurant slogans
3
Trust and Bruce is a plus.
TRUST, bank. Advertising slogan for banking services by Bruce Willis, 2011
Other banking and finance slogans
4
I don't have Putin nano!
Opposition slogan, Russia, 2011
Other political slogans
5
1 look. 2 look. 3 look. "I know you're looking at me."
DIVAGE, cosmetics. Slogan on the territory of the Russian Federation, 2011
Other cosmetic slogans
6
Every glance is yours.
DIVAGE, cosmetics. Image motto, 2011
7
Millions read with us.
ROSPECHAT, a network of newspaper and magazine kiosks and shops. Image motto
8
From reality to dreams - one Golf.
VOLKSWAGEN Golf, car. Slogan for RF, 2011
Other car slogans
9
It's time to take power.
KOMMERSANT Vlast, magazine. Advertising slogan of the magazine, 2011
10
Let's discuss!
KOMUS Furniture, sale of office furniture. Slogan for RF, 2011
Depicted conference table and chairs
Other furniture slogans
13
Boys! You don't need it!
NO TO DRUGS!, All-Russian anti-drug action. Slogan on behalf of Vladimir Putin, 2011
10 advertising slogans for Monday, October 31, 2011
1
Better every day.
MAIL.RU, portal. Image motto, 2011
Other internet slogans
2
Everything we have done is in everything we do.
HONDA Corporation. Image motto, 2011
Other industry slogans
3
Live forever or die trying.
TIME, a film directed by Andrew Niccol. Rolling slogan on the territory of the Russian Federation, 2011
Other movie rental slogans
4
Every evening is a luxurious evening.
JOHNNIE WALKER Gold Label Reserve, whiskey. Advertising slogan on the territory of the Russian Federation, 2011
Other alcohol slogans
5
Future with pedigree.
JAGUAR XF, car. Slogan for RF, 2011
Other automotive slogans
6
You can't change people, but you can change their workflow.
CEREBRO, "tools for the advertising business". Advertising in Runet, 2011
7
A star known on all continents.
The red star is an element of the Heineken identity
Other beer slogans
8
The police are speaking. Shows Star.
STAR, TV channel. The slogan of the TV series "Police Says" on the channel, 2011
Other TV, radio, press slogans
9
Perfection of the imagination.
FORMULA KINO City, IMAX Sapphire cinema. Advertising in Moscow, 2011
10
Internet access book.
INCH, electronic readers. Slogan for RF, 2011
13
Increase your contribution. Even small - big!
HOME CREDIT, bank. Deposit slogan, 2011
Other banking and finance slogans
10 advertising slogans for Monday, October 24, 2011
1
You are able to.
FOREX CLUB, foreign exchange market. Slogan to attract new traders, Russia, 2011
Other finance slogans
2
See what's being done.
Kommersant turns on the TV.
KOMMERSANT-TV, round-the-clock news channel. Launch slogan, 2011
Other media slogans
3
Take over Wall Street!
Occupy Wall Street!
Take over the streets!
Occupy streets!
Take over your city!
Occupy your city!
Take over America!
Occupy America!
Let's take it together!
Occupy together!
Us 99%.
We are 99%.
This revolution will not be shown on TV. Get information yourself.
The revolution will not be televised. Keep yourself informed.
You can't privatize this revolution.
The revolution will not be privatized.
You have the right to remain silent. Your money speaks for you.
You have the right to remain silent. And let your money speak for you.
Money is talking. 99% are coming.
money talks. 99% walks.
Rise up October 15th. Bring your posters. Bring your tools. Bring your supplies. Come informed. Come with courage. Bring the noise with you. Answer the call!
October 15 rise up. Bring your signs. Bring your instruments. Bring supplies. Bring an informed mind. Bring a full heart. Bring the noise. Answer the call!
We are here. There are more and more of us.
We are here. We are growing.
This is democracy, dumbass.
It's democracy, stupid.
OCCUPY WALL SREET, social movement. Slogans in the USA, autumn 2011
Other political slogans
4
A corner for every tomboy!
Mortgage for a family man.
URALSIB bank. Mortgage slogans, 2011
5
An airline that is as punctual as your own.
SWISS, air transportation. Slogan for Russia, 2011
Other air travel slogans
6
Quality. When you can't pretend.
KITON, men's suits. Slogan in Moscow, 2011
Other clothing slogans
7
No friction between the drum and your belongings.
SAMSUNG, delicate washing machines. Slogan for RF, 2011
Other household appliances slogans
8
Now you don't have to watch movies in your sleep.
MTS, telecom operator. The slogan of "Home TV" - movie channels for every taste at a convenient time for you", 2011
Other communication slogans
9
Bank of the first.
SBERBANK. Premium Financial Services Slogan, 2011
10
Way to your desires!
PROMSVYAZBANK. Slogan for consumer loans, 2011
10 advertising slogans for Monday, October 17, 2011
1
I fall asleep with kefir, I wake up with the Monarch!
DIXY, a chain of grocery stores. Slogan of discount period for coffee Jacobs Monarch, 2011
Other store slogans
2
Real credit. The rest are surrogates.
TRUST, bank. Slogan from the face of Bruce Willis, the hero of the film "Surrogates", 2011
Other banking and finance slogans
3
There are many good people in the world who look forward with optimism. But they sometimes give back (motorists)
There are many good people in the world, open and honest. But sometimes they flood (with water)
INGOSSTRAKH, insurance company. Insurance advertisement, 2011
Other insurance slogans
4
So that only a memory is left of the machine.
INTOUCH, an insurance company. Car theft insurance slogan, 2011
5
Our fish feel like a fish in water!
We have a pea, a princess!
All of our steaks have a white bone!
We do not store potatoes in a long box!
All our cakes are worth the candle!
We don't have to blush for our fruits. (yellow pears)
We do everything for you to choose from the best!
AZBUKA VKUSA, grocery supermarket chain, Moscow and Moscow region, 2011
6
Sofas for home theater. Premiere in Russia!
MOBEL & ZEIT, furniture, in particular, sofas that adjust to a comfortable position for the body, 2011
Other furniture slogans
7
Undisguised superiority.
VOLKSWAGEN Jetta, car. Slogan for RF, 2011
Other automotive slogans
8
Completed by dynamics. Even in static.
Designed to be on the move.
BMW 6 series. Slogans on the territory of the Russian Federation, 2011
9
Nothing will start without you.
BEELINE, telecom operator. Home digital television slogan, 2011
Football referee hands the TV remote control to the viewer
Other communication slogans
10
Previously, it was inconvenient to look for a husband with a residence permit and a car. Now it's convenient. Section "Dating".
It used to be inconvenient to sell grandfather's library. Now it's convenient. Book section".
Previously, it was inconvenient to look for a master of original tattoos. Now it's convenient. Section "Services".
Previously, buying a car cooler than the boss was inconvenient. Now it's convenient. Section "Auto".
Previously, it was inconvenient for a mistress to buy an apartment. Now it's convenient. Section "Real Estate".
It used to be inconvenient to buy leather shorts. Now it's convenient. Section "Clothes".
Previously, buying a chainsaw along with a hockey mask was inconvenient. Now it's convenient. Section "Repair".
It used to be inconvenient to sell wedding gifts. Now it's convenient. Section "Technology".
Feel free to live better.
FROM HAND TO HAND, IRR.RU, newspaper and site of free ads. Advertisement for RF, 2011
Other TV, radio, press slogans
10 advertising slogans for Monday, October 10, 2011
1
P ... c.
PEPPER, TV channel. Launch slogan, 2011
The contractor did not want to hang billboards with this slogan on Rublevsky and Kutuzovsky highways, because he "values these billboards and is afraid that problems may arise"
Other TV, radio, press slogans
2
Racing car on a chain.
A racing machine on a chain.
RICHARD MILLE, pocket tourbillon, brutal chain watch. International motto, 2011
Other watch slogans
3
Case hearing.
KOMMERSANT FM, news radio. Slogan on the territory of the Russian Federation, 2011
4
Adrenaline of victories, not mothballs of memories.
CITROEN DS3, car. Slogan for RF, 2011
Other car slogans
5
Season of the Rain.
RAIN, TV channel. Slogan at the beginning of the TV season, 2011
6
Are you on the list?
Are you on the list?
This is a private party!
This is a private party!
CAROLINA HERRERE 212 VIP, men's and women's fragrances. International slogans, 2011
Other perfume slogans
7
The road is open, Your Majesty.
MERCEDES-BENZ RUS, official dealer of Mercedes-Benz. Slogan of special conditions for GL-Class cars, Moscow, 2011
8
Fueled by victory.
AUDI TDI, a car with a TDI diesel engine, based on the experience of Audi racing cars. Slogan for RF, 2011
9
Meet autumn with the Hunt.
HUNTING, beer. Advertisement for RF, 2011
Other beer slogans
10
For Russia without crooks and thieves!
JUST RUSSIA, political party. The slogan of the party on the eve of the elections to the State Duma of the Russian Federation, 2011
Other campaign slogans
10 advertising slogans for Monday, October 3, 2011
1
Moet washes twice as good twice as good.
BOSCH, "the world's first dishwasher with two rocker arms in the top bowl." Advertising slogan for RF, 2011
2
We are 21! Now everything is possible!
ECHO OF MOSCOW, radio station. Anniversary slogan, 2011
Other TV, radio, press slogans
3
The same money, only in profile.
Absolut Bank. Slogan of bank cards, 2011
Fingers holding a card showing OK sign
4
Is it true that I am the main decoration of the city?
MOSCOW JEWELRY FACTORY. Advertising slogan, Moscow, 2011
Other jewelry slogans
5
Change to juicy.
MY FAMILY, juices. Slogan for RF, 2011
Other juice slogans
6
The taste and color of a comrade ... is! (Big Mac)
The most poignant! (Chicken McNuggets with sauces)
Each McDonald's has its own.
McDonald's, fast food restaurants. Headlines and slogan on the territory of the Russian Federation, 2011
Other restaurant slogans
7
We introduce your money to world markets.
CITIBANK. Slogan of investment programs, 2011
Other banking and finance slogans
8
Coal in Stakhanov style.
The slogan of activated carbon "new generation with chamomile and calendula", 2011
Other medical slogans
9
Save the whole world and one love.
COUNTERGRAM series. Advertising slogan for the series, 2011
10
Light up the sound.
BURN, energy drink. Burn slogan in support of DJ David Guetta performance in Moscow, October 2011
10 advertising slogans for Monday, September 26, 2011
1
Vogue has created a woman.
VOGUE, women's magazine. Advertising slogan for Russia, 2011
Phonetic game: "Voug" resembles "God"
Other press slogans
2
You won't give us 15 years!
PROFILE, business magazine. Slogan for the anniversary of the magazine, 2011
A hint at the famous slogan "For a real Kommersant, 15 years is not a term", inspired in turn by the first term of Khodorkovsky
3
For strong ears.
KOMMERSANT FM, news radio. Slogan on the territory of the Russian Federation, 2011
4
I like to lie down with Madame Bovary. (Artemy Troitsky)
Personally familiar with the "Hero of Our Time". I recommend! (Olga Shelest)
I ate Heart of a Dog at the age of 14. (Ilya Lagutenko)
The night with "Martin Eden" was unforgettable! (Ksenia Sobchak)
Read books - be a Personality!
Headlines and slogan of the campaign with the participation of celebrities in support of reading, Russia, 2011
Other book slogans
5
Rewriting worlds.
4th MOSCOW BIENNALE OF CONTEMPORARY ART. The name of the main program of the Biennale, which is used as an advertising slogan for the entire event, Moscow, 2011
6
It's easier than ever!
URALSIB bank. Slogan of the period of reduced rates on consumer loans, 2011
Other banking and finance slogans
7
Nobody called us to the moon.
APOLLO 18, mockumentary film directed by Gonzalo López-Gallego. Rolling motto in Russia, 2011
Other movie slogans
9
Smell better than you are.
Smell better than yourself.
OLD SPICE, deodorant. International slogan, 2011
10
At 17, everything matters! ...And your own apartment!
PIK, a group of construction companies. Slogan of discounted apartments on the occasion of the 17th anniversary of the group of companies, 2011
Other real estate slogans
10 advertising slogans for Monday, September 19, 2011
1
Not everyone has a modem as a gift.
YOTA, wireless internet. The slogan of the campaign "Modem included", in which Yota gives a modem to those who bought 4G Internet for a month or two, 2011
2
There is such a demand for it that they take it without asking.
McDonald's, fast food restaurants. French fries slogan on a McDonald's menu, 2011
Other restaurant slogans
3
We can buy furniture without money.
LAZURIT, production and sale of furniture. Credit sales slogan with zero down payment, Russia, 2011
Other store slogans
4
My silk chocolate.
DOVE chocolate. Slogan for RF, 2011
Other chocolate slogans
5
He will do everything for a luxurious debut... But the development of events depends only on you.
He will comfortably deliver your equipment anywhere ... And the sea of thrills is already your choice.
Why do you just need a car when you can choose a Land Rover?
LAND ROVER Discovery 4, luxury SUV. Headlines and slogan of the campaign in Russia, 2011
Other automotive slogans
6
Engineering art for men.
IWC, watch. Slogan on the territory of the Russian Federation, 2011
Other watch slogans
7
The sensuous form of the mind.
MERCEDES-BENZ CLS, car. Slogan on the territory of the Russian Federation, 2011
8
Wind is my playlist.
Hear many. Listen to yourself.
Be real. Be free. Be Marlboro.
Be yourself. Be free. Be with Marlboro.
marlboro cigarettes. Headlines and slogan, 2011
9
Undisguised superiority.
VOLKSWAGEN Jetta, car. Slogan for RF, 2011
10
The best gift is diamonds!
EPL DIAMOND, Yakut diamonds. Slogan on the territory of the Russian Federation, 2011
Other jewelry slogans
10 advertising slogans for Monday, September 5, 2011
1
We do not throw words to the wind.
We shed light, not water.
From the news we make Izvestia.
NEWS, newspaper. Headlines and image motto of the newspaper, 2011
Other press slogans
2
Been everywhere, I want to go home.
PROMSVYAZBANK. Mortgage slogan, 2011
Other banking and finance slogans
3
All girls are his type.
FEAR NIGHT, a film by Craig Gillespie about a vampire. Rolling slogan on the territory of the Russian Federation, 2011
Other movie slogans
4
Aerobatics figure.
N-ERGO, a network of fitness clubs. Advertising in Moscow, 2011
5
It's a long road.
Everything is for your money.
OUTSIDES OF RUSSIAN BUSINESS, a book about Berezovsky, Chichvarkin, Khodorkovsky... Advertising slogans of the book, 2011
Other book slogans
6
Just don't zek!
Julia is cool!
Slogans of supporters of Yulia Tymoshenko during her trial, Kiev, August 2011
Other political slogans
7
Decide on a hug instead of a handshake.
Dare to say "Cool car!" when they took your parking lot.
Dare to send an emoji to the boss.
Decide to be gentle.
MILKA, chocolate. Headlines and slogan on the territory of the Russian Federation, 2011
8
It's clear that the beer is dark!
LOVENBRAU Dunkel, dark beer. Slogan for RF, 2011
Other beer slogans
9
Kyiv. Sometimes clothing is an option.
Kyiv. Sometimes clothing is optional.
KYIV. The slogan of lovers in the city, 2011
Nude model in front of a brick wall
10
Come on, talking hollow, entertain!
OUR RUSSIA, a comedy program on the TNT channel. Advertisement for new releases, 2011
10 advertising slogans for Monday, August 22, 2011
1
Less words. More running.
NIKE, sports shoes and clothing. The slogan of the Run Moscow under the auspices of Nike, 2011
Other sports slogans
2
Pizza delivery faster than a bullet.
SOPRANOS PIZZA, a pizzeria with pizza delivery to your home and office. Pizzeria slogan, Moscow, 2011
Other slogans for restaurants, cafes, pizzerias
3
The inevitability of change.
JUST CAUSE, political party. The slogan of the website Made-in-Russia.ru, close to her in spirit, 2011
Other political slogans
4
Doing the work of robots for you.
Making robots work for you.
IROBOT, a robot manufacturing company, including cleaning robots. Corporate motto
5
Hang out on yours!
YAPOSHA, a chain of restaurants. Job slogan for a waiter, cook, manager, Russia, 2011
6
Tasty in Russian.
Delicious French.
Delicious Japanese.
Delicious in any language.
McDonald's, a chain of fast food restaurants. Slogan on the territory of the Russian Federation, 2011
7
London in a makeup bag.
RIMMEL London, cosmetics. Name-slogan of the promotion, Russia, 2011
Other cosmetic slogans
8
Brighter style. Stronger temper.
NISSAN Qashqai, car. The slogan of the new modification Nissan Qashqai, Russia, 2011
Other automotive slogans
9
Yes, we've set up camp.
Yes, we camp.
REAL DEMOCRACY, worldwide movement. The slogan of the movement, in which people take to the squares and discuss without holding any slogans, 2011
10
I'll tear for Putin!
PUTIN'S ARMY, a community on the VKontakte social network. The name is the slogan of the action in which the girls tore on their chests a T-shirt with a portrait of Vladimir Putin, 2011
Other campaign slogans
10 advertising slogans for Monday, August 8, 2011
1
No V in this Vodka!
There is no V in Wodka.
WODKA WYBOROWA, Polish vodka. International slogan, 2011
Other vodka slogans
2
Live sour!
PEPSI Lemon/Lime, soda. Slogan for RF, 2011
3
We will buy your credit history.
CREDIT BANK OF MOSCOW. Slogan of the on-lending program, 2011
Other bank slogans
4
The taste is right.
BURGER KING, a chain of fast food restaurants. Image motto, 2011
5
Power is in the truth. Who is right is stronger.
Truth is the real power. Who is right is strong.
JUST CAUSE, political party. Party slogan, Russia, summer 2011
Other political slogans
6
Let's protect the ozone layer so as not to hurt the sky.
Protect the ozonosphere so that the sky is no longer injured.
GREENPEACE, environmental organization. Slogan in China, 2011
A kite in the form of a plaster was raised into the sky of Beijing, symbolically closing the "wounds" in the ozone layer
7
An increase in the family? We lower the rate!
URALSIB bank. Mortgage slogan for young families with a reduced percentage at the birth of a child, Russia, 2011
8
Filled with music.
FLY MC, phones. Slogan for RF, 2011
9
Power. The beauty. Soul.
power. beauty. soul.
ASTON MARTIN, cars. Image motto, 2011
Other automotive slogans
10
For life, love and kindness.
To life, love ang loot.
CAPTAIN MORGAN, rum. International slogan, 2011
Other alcohol slogans
10 advertising slogans for Monday, July 25, 2011
1
Do not be afraid of fairy tales, life is scarier.
REN TV, the slogan of the program "Russian Fairy Tales" by Sergei Dorenko, 2011
Other TV and press slogans
2
Don't worry, you are with us.
ADIDAS Climacool, ventilated sports shoes and clothing. Slogan on the territory of the Russian Federation, 2011
Other clothing slogans
3
Money in action!
AMT BANK. Advertising of deposits for companies, Russia, 2011
Other banking and finance slogans
4
The envy of the neighbors will not take the family to the dacha.
Admiring glances won't take kids out of school.
Someone else's attention will not roll around the city.
High conceit will not go on a picnic with friends.
The feeling of superiority will not go shopping.
Closer to life!
CHERY Bonus, car. Headlines and slogan for RF, 2011
5
No budget Porsches. There is a Porsche within the budget.
Porsche Center Moscow. Slogan for loans for the purchase of Porsche cars, 2011
Other automotive slogans
6
Birds of high comfort.
Flying delight.
EMIRATES, airline. Slogans within the Russian Federation, 2011
Other air travel slogans
7
Filled with deep meaning.
haier, vodka. Advertisement for RF, 2011
Other vodka slogans
8
Yakimanka. Boring Garden. Sky.
SKY HOUSE, premium class residential complex. Advertising slogan in Moscow, 2011
Other real estate slogans
9
I don't fight dandruff, I get ahead of it.
CLEAR VITA ABE anti-dandruff shampoo. Slogan on behalf of football player Cristiano Ronaldo, 2011
10
In a fresh bottle.
COOLER, beer. Slogan for RF, 2011
Other beer slogans
13
A refreshingly simple way to accumulate.
BARCLAYS bank. Slogan of deposits: withdrawal and replenishment of the deposit at any time without loss of interest, Russia, 2011
10 advertising slogans for Monday, July 18, 2011
1
Converted bathroom.
Furnishings bathroom.
Bathroom furniture at low prices.
LEROY MERLIN, goods for home and renovation. Advertising on the territory of the Russian Federation, 2011
2
Valya, back off!
Valentina, repent.
The city is tired.
Peter without Matvienko!
Opposition slogans against Governor Valentina Matvienko, St. Petersburg, spring and summer 2011
The slogan "The city is tired" drove away the predecessor of Vladimir Yakovlev in 2003 ...
Other political slogans
3
We have known our clients for a long time. Some for as long as we can remember.
REVIVAL, bank. Image slogan, 2011
Other banking and finance slogans
4
Ownership desires.
GRAND PARK, residential complex in Sergiev Posad. Advertising slogan of the complex, 2011
Other real estate slogans
5
15 times closer to the most interesting.
FUJIFILM Finepix F550 ultra zoom camera. Advertising slogan within the Russian Federation, 2011
Other photo slogans
6
It's not a star, it's a comet!
MERCEDES-BENZ SLK, car. Advertising slogan on the territory of the Russian Federation, 2011
Other automotive slogans
7
Your child is a blank slate. Who is next, he fills.
DOES NOT MATTER?! The slogan of a social program that encourages parents to communicate more with their children, Russia, 2011
8
Golden times - two pairs, one price!
The slogan of a discount campaign in a shoe store, Sergiev Posad, 2011
Other store slogans
9
At this price, it won't hurt the figure! (mayonnaise)
They've slashed the price! (melted cheese)
DIXY, a chain of grocery stores. Advertising slogans for Russia, 2011
10
Go to Xquest.
VV will cover xquest.ru
XQUEST, an integrated campaign, "the most interesting quest in the history of Russia", which used the name of Prime Minister V. V. Putin. Advertising slogans for the quest, Moscow, 2011
The White House ordered to remove the posters "VV will cover"
Other slogans of promotions and holidays
10 advertising slogans for Monday, July 11, 2011
1
Crunch for the best!
KHRUSTTEAM, croutons. Advertising on the territory of the Russian Federation, 2011
2
London 2012 rules the future.
London 2012 fuelling the future.
BP, oil company. BP sponsorship slogan for the London 2011 Olympic and Paralympic Games
3
Macbooks for three.
YUTINET.RU, online hypermarket of electronics. The name is the slogan of the promotion, in which it is possible to purchase a Mac Book Air laptop for 3000 rubles, Russia, 2011
4
If a person cannot be cured, this does not mean that he cannot be helped. Find out what you can do at...
VERA, fund for helping hospices. Slogan in Russia, 2011
Other social slogans
5
Willing to communicate in any language.
HEINEKEN, beer. Slogan for RF, 2011
Other beer slogans
6
When you get paid to smoke, you steal my money.
Amateur anti-tobacco slogan on behalf of an ordinary citizen of the Russian Federation, 2011
7
Don't spend your evenings with yourself.
Don't spend your evenings on your own.
AMOUR.COM, dating site. Slogan in France, 2011
8
Enjoy summer!
COCA-COLA, soda. Slogan for RF, 2011
9
Summer is Pepsi time.
Summer time is Pepsi time.
PEPSI, soda. International campaign slogan, 2011
10
It all ends July 13th.
HARRY POTTER AND THE DEATHLY Hallows part 2 movie. Advertisement for the latest Harry Potter movie set to premiere on July 13, 2011
If you're looking for inspiration, check out our list of amazing slogans from world famous companies.
But before that, let's figure out what a “good slogan” is and what exactly makes it a sales slogan.
What is a slogan?
Tagline is a phrase or group of words that identifies a product or company.
Companies need slogans for exactly the same thing as logos - for advertising. The only difference is that logos are visual advertisements, while slogans are audio advertisements. But both of these formats capture the attention of consumers much more effectively than just the name of a company or product. In addition, a logo or slogan is much easier to understand and remember.
The purpose of any slogan is to convey to the client the main message of the brand, the key idea that will certainly remain in people's memory.
How to create an effective slogan?
All successful slogans are similar in characteristics:
- He is remembered
The slogan should be easily recognizable. A few short, bright, memorable words can be used in advertising, video clips, posters, business cards, etc. - It conveys the core value of the brand
You should not sell the product features, but its benefits - this is the golden rule of marketing, ideal for creating successful slogans. A good slogan should clearly and clearly convey information about the benefits of the company (product) to the target audience. - It makes your brand stand out from the competition
Find something that sets your brand apart from others and use that when creating your slogan.
- It evokes positive emotions towards the brand.
Successful slogans use positive, optimistic words. For example, the slogan “Russia is a generous soul” will evoke positive emotions among consumers, while the slogan “Otmochitos in the style of Cheetos” will only be bewildering.
So, we have considered the key characteristics of successful slogans. Now let's see how modern companies use them in practice.
1. Nike - "Just Do It" / "Just Do It"
The message of Nike instantly resonated in the hearts of the people. The company has become much more than an ordinary manufacturer of sportswear and shoes - it is a special state of mind and body! Nike's motivational message inspires hope in people around the world: "If you want to do something, just do it!".
The Kennedy + Weiden agency, who came up with the legendary slogan, could hardly imagine that it would become so popular. Nike used to release clothing exclusively for marathon runners. But after the resounding success of the slogan, Nike's audience has increased many times over. This example just goes to show that some firms need time to create a slogan that communicates the brand message and resonates with the target audience.
2. Apple - "Think Different" / "Think Different"
This slogan first appeared in Apple's "Here's to the Crazy Ones, Think Different" advertising campaign, dedicated to the famous dreamers who challenged the system and were able to change the world. The phrase itself is a bold response to IBM's "Think IBM" campaign, which at the time was launching its ThinkPad.
Soon the slogan “Think different” began to appear in all advertising for Apple, despite the fact that the company was not releasing new products at that time. All of a sudden, people began to understand that Apple - they are not just computers, but at the same time powerful and easy-to-use devices available to each of us.
3. L "Oréal -" Because You "re Worth It" / "Because you deserve it"
Who among us does not want to feel worthy of something? L "Oréal specialists know for sure that a woman uses cosmetics to feel more beautiful, attractive, desirable and ... worthy this. The slogan L "Oréal does not talk about the product itself, but about what image and what sensations the company can give to women. This message allowed the L" Oréal brand to go beyond and change the usual concept of the cosmetics industry.
The celebration of the 40th anniversary of the slogan "Because you deserve it" was held in Paris. Guest stars - Jane Fonda, Freida Pinto, Inesse de la Fressange and others came to congratulate L "Oréal Paris and talk about what it means for them to collaborate with a brand whose slogan makes millions of women around the world believe in themselves.
4. MasterCard - "There are some things money can" t buy. For everything else, there "s MasterCard" / "There are things that cannot be bought. For everything else, there is a MasterCard"
This two-sentence slogan was coined by MasterCard back in 1997. Then the slogan was part of an outstanding advertising campaign that was launched in 98 countries in 46 languages. The very first appearance of the advertising campaign was on television in 1997. The content of the advertisement was: father and son go to the baseball field together, father pays for tickets, hot dogs and drinks, but the conversation between father and son is priceless. After that, MasterCard's ad campaign went viral, long before the advent of social media.
What is the secret behind the MasterCard campaign? Each commercial evokes emotions in the audience, evokes pleasant, dear memories - for example, as it was with the first commercial, memories of going to baseball with dad. Nostalgia is a very powerful marketing tool.
5. BMW - "The Ultimate Driving Machine" / "Full Drive"
BMW sells cars all over the world, in North America the brand is known under the slogan "The Ultimate Driving Machine" - "Full Drive". This slogan was coined in the 1970s by the Ammirati & Puris agency and was aimed at "baby boomers" who had started earning their own money and were ready to spend it. And what better demonstrates status than buying a premium car?
With this slogan, the brand wanted to highlight the fact that BMWs are cars that are breathtaking to drive. It is based on an emotional message for which consumers were willing to pay more.
For Russia, the slogan “Happy driving” (Freude am Fahren), which has existed since 1961, has become more popular.
6. M&M - "Melts in Your Mouth, Not in Your Hands" / "Melts in your mouth, not in the heat"
Understanding the value proposition of this brand is not difficult at all. How can one type of chocolate be different from another? M&M were able to distinguish their product from the competition - their chocolate does not melt in the hands.
7. De Beers - "A Diamond is Forever" / "Diamonds are forever"
Essentially, diamonds are worth at least 50% less than what you pay for them at a jewelry store. So why did they become a symbol of wealth? All thanks to the amazing marketing strategy from N.W. Ayer, developed in the early 1900s for De Beers.
The iconic phrase “Diamonds are forever” has been appearing in every De Beers advertisement since 1948, and in 1999 AdAge named it the best slogan of the century. His main message: diamonds, like your relationship, are eternal. Which, among other things, stopped consumers from mass resale of diamonds (and hence reducing their value). Genius move.
8. Lay "s -" Betcha Can "t Eat Just One" / "I bet you can't eat just one"
In Russia, this slogan was translated with minor changes and sounded like “So delicious that you can’t resist!”
Seriously, did anyone get it? Although this slogan would fit other snack companies, Lay's was the first. The slogan does not describe the taste of the product. Instead, the brand turned to the peculiarity of human nature: it is simply impossible to stop eating chips.
9. Audi - "Vorsprung durch technik" / "The excellence of high technology"
“Vorsprung durch technik” has been the main slogan of Audi around the world since 1971. The Audio 80 (B1 series) appeared a year later in 1972: these cars with new technical characteristics were an excellent reflection of the slogan. And until now the slogan “Superiority of high technologies ” is relevant for the Audi brand. It is important to note that Audi invariably leave their slogan in German on written media, in whatever country they sell and advertise their cars.
10. McDonald "s - "I" m Lovin "It" / "That's what I love"
The "I'm Lovin' It" ad campaign was launched in 2003 and is still relevant today. This is a great example of a slogan that resonates with the target audience. The food at McDonald's is far from the healthiest, but its taste is really loved by many.
11. Maybelline - "Maybe she" s born with it. Maybe it "s Maybelline" / "Maybe she was born with it. Maybe it's Maybelline"
In Russia, this slogan was translated with minor changes and sounded like: “Everyone is delighted with you, and you are with Maybelline.”
The first Maybelline slogan was created in the 1990s and has become one of the most famous around the world. He instills in women a sense of self-confidence. After all, brand cosmetics can make her look like a model from a glossy magazine.
The company changed its slogan to "Make IT Happen" in February 2016, inspiring women to express their understanding of beauty in their own way. However, the previous motto does not lose its relevance.
12. The New York Times - "All the News That"s Fit to Print" / "All the news that can be printed"
The slogan was created in the late 1890s and became a response to other publishers who made money only on sensationalism. The New York Times, by contrast, focused on important facts and stories that taught readers something new. Thanks to the slogan, the newspaper came to be regarded as a credible source of information.
What it is
An advertising slogan is a short motto of a company or product that conveys the main idea of the entire advertising campaign. The word "slogan" itself means "slogan", "call" or "slogan" in translation from English. This short phrase carries a huge meaning - with the help of it, the manufacturer expresses the main idea or the purpose of his entire slogan is also to increase brand awareness, its image and prevalence among consumers.
Problems of creating a slogan
As can be seen from practice, many manufacturers and sellers of goods face problems when creating their own recognizable motto. It often happens that an advertising call simply does not work, is not remembered by buyers and, therefore, does not make sense. In this regard, not all companies undertake to create a slogan, and in this case, advertising of a certain product or company is presented differently each time. Meanwhile, a properly developed slogan means quite a lot - it allows you to make the product easily recognizable, memorable, supports the image of the company and the brand that it represents.
Slogan for advertising: how to create
Experts in the field of advertising and PR say that there are several rules that should be followed when creating slogans. First of all, this phrase should be memorable. That is, an associative array is created when the buyer, hearing a specific set of words, imagines a brand or product in whose advertising this phrase is involved. In addition, the company's motto should be easy to pronounce - do not clutter it up with long phrases and words that are difficult to understand. Ideally, the slogan consists of 2-4 words (sometimes 6 can be used). This is convenient not so much for attracting attention, but for perception and memorization.
If the motto is too long, no one will read it to the end in printed form. The use of rhyme has an extremely favorable effect on perception - a rhymed text will firmly plant itself in the head of the buyer, especially if you use it constantly and many times. Figurative phrases and turns of speech involve the imagination of people, and this is very beneficial for the manufacturer. For example, in an advertisement for one of the dental clinics, a guarantee of 10,000 candies was indicated. A kind of mountain and a lot of candy wrappers immediately appear in the imagination - such an image is easy to remember. Naturally, the more fully the created phrase meets all these requirements, the more success can be expected from it.
Which words are better not to use
Another of the main conditions that a slogan for advertising must meet is originality. This is very important, because there are a number of words that are already so beaten and used that they simply do not affect buyers in any way. These include several nouns: idea, choice, sight, taste, sensation, harmony, dream, decision, quality, color, aroma, delight, secret, bliss. Adjectives that are also no longer effective are exclusive, correct, true, valid, unique, unique, special, impeccable, worthy, prestigious, faithful, genuine, real, unique, tested, perfect. They are so often used in advertising that they are no longer perceived by buyers as words with meaning, but simply look like a set of letters. If some of them are still used, then it is better to dilute them with original additions or unexpected meaning so that the slogan is not too banal.
The meaning of the slogan
When creating a slogan for advertising, authors can use several approaches to its meaning. For example, you can specify the functional subtleties and features of the product, declare it the best of its kind. You can emphasize the benefits for the consumer - what exactly he will receive when buying products. It is possible to position your product as the most appropriate for a particular social, demographic or age group - using advertising slogans aimed at it. Examples: "Gilette - there is no better for a man", "The new generation chooses Pepsi", etc. It is good if one of the main activities of the company is indicated in the advertisement - "We connect people" for cellular communications, for example. An excellent result is given by a mention of the merits of the company or its high status - "20 years on the market", for example, or "We make sports accessible" by "Sportmaster". Some manufacturers create a certain feeling of closeness to their buyer, assuring that "You deserve it" or "Everyone is delighted with you." Be sure to take into account: the slogans of advertising companies in no case should have a dismissive or condescending tone, you can not use denial - as this will subconsciously cause rejection. The best option is to use only positive ones and which each buyer wants to attribute to himself.
Special techniques that effectively affect the consumer
In the advertising field, it is customary to subtly influence the perception of the buyer with the help of special techniques - these include a play on words. For example, when the so-called alliteration is used - all the words in the phrase consist of similar letters or each word begins with one letter - "Your pussy would buy Whiskas", "Clean - pure Tide", "Wella - you are great". goals, the technique of repeating positive words is used: “A solid bank for respectable people”, “A fresh look at fresh fruit". At the same time, it is worth considering exactly where the advertisement will be used - in print media, the main load is given to the text, here the importance and meaning of each word or phrases can not be overestimated.In videos, you can perfectly complement the appeal with visuals and bright pictures.Advertising on the radio allows you to use intonation and voice - "RedBull inspiring".
Use of a neutral motto
All advertising slogans can be conditionally divided into those that talk about a specific product or activity, and those that simply represent some kind of positive call or thought: "You are always ahead of the competition", "Think positive", "We make your business prosperous" . Such phrases, on the one hand, are convenient from the point of view of re-profiling the company - they can be used in any activity, even if the company suddenly starts producing something else besides the main product, and on the other hand, they do not indicate anything and can be used by any other company. In addition, it is perceived as a set of words - such a slogan does not say anything specific about a product or service, which means that the client may simply not pay attention to it.
The best advertising slogans
The creation of advertising is a creative process, and here a lot depends not only on the implementation of the rules, but also on the talent of the creator. For example, many of the most famous advertising slogans "gone to the people" - this is a great success for the company and its product. Repeated repetition of the phrase by people at times increases the popularity of the brand. The best advertising slogans are remembered for many years, even when the product is no longer on the market. These phrases can serve as examples: "Peace, friendship, chewing gum - the Rotfront company", "Yandex - there is everything", "Sometimes it's better to chew than talk - Stimorol", "Russia is a generous soul", "Tanks are not afraid of dirt - KAMAZ "," Take a break - eat Twix ". A successful play on words is used in advertising for Volnoy - Volvo", "I have an idea - there is IKEA". In beer advertising, successful examples of slogans are - "Who goes for Klinsky?", "Ovip Lokos" , "Time flies with the Fat Man" - all these phrases are well-established in the modern language and are often mentioned without reference to the brand.
Western companies usually form a new slogan for each country into which a product is imported, and on the Russian market, many products are also recognizable thanks to the slogan: "Rexona - never let you down", "Take care of yourself. Garnier", "Rondo - fresh breath makes it easier to understand ". All these advertising slogans and slogans are on everyone's lips. Due to the frequent repetition in the media, such advertising really works and motivates consumers to choose these particular products.
Errors in advertising
Unsuccessful advertising slogans, unfortunately, are quite common. For example, the slogan "If you eat dumplings, you will live forever like Lenin" or "We will put shoes on the whole country!" makes you think. from a shoe factory. Such calls sound rather strange, not every buyer will run to buy a product after such an advertisement. Sometimes errors are caused by mistranslation - for example, Pepsi launched a video in the Chinese market in which the call "Cheer up with Pepsi" was translated as "Pepsi will raise your ancestors from the grave", and one of the beer companies in America called for "Make yourself free", which translated into Spanish became "Suffer from diarrhea." Needless to say, the products were not a success. There are oddities in which a manufacturer is forced to rename a product in order to sell it on the territory of a country - for example, Visit condoms were renamed Vizit in Russia to avoid association with "hanging". Another example is that when promoting the Gerber brand, Nestle did not take into account the fact that in African countries it is customary to draw only the products themselves on the packaging of products, and not people, since many in the country cannot read and are guided only by the pictures on the packaging. The company's products with the image of children and happy mothers were not in demand until the company changed its design.
History
Slogans in advertising have been used for a very long time. In the Soviet Union, many enterprises used this method of increasing demand. For example, Vladimir Mayakovsky was involved in the creation of legendary appeals - he wrote the mottos "Nowhere but in Mosselprom", "Comrade people! Be cultured! Don't spit on the floor, but spit in the bins!" suck until old age ... ".
In Western countries, slogans are used not only to attract buyers, but also parishioners to the church. For example, the phrases "Shock your mother. Go to church", "We guarantee salvation! Otherwise we will return your sins" are very popular.
In some cases, the slogan for advertising is left without translation in order to preserve the originality of the company and emphasize the main idea. Most often, this is permissible with very short phrases, the meaning of which can be guessed even without translation - for example, Volkswagen. Das Auto or Nike.
From the foregoing, we can conclude that the creation of a slogan is real creativity and a whole science, which should not be forgotten by everyone who wants to promote their product or product to the market and sell it profitably more than once.
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From this article you will learn:
- How slogans work to attract customers
- What principles are they based on?
- What phrases should be used in slogans
- How to develop a successful slogan to attract customers
- How to avoid mistakes when compiling a slogan
Short, capacious phrases are well remembered by people. Even if a person has heard a good slogan only once, it will most likely stick in his memory. Moreover, many people may then not remember the content of the advertisement, have absolutely no idea what particular product is being discussed, but the slogan will be quoted by heart.
Why are slogans so important to attract customers?
First, let's figure out what an advertising slogan is. Translating the "slogan" from English, we get the "call", "slogan", "slogan". Hence the definition of an advertising slogan: this is a short motto of a product or company, the main task of which is to convey the main idea of an advertising campaign. Therefore, a good slogan is not just a beautiful, but also a phrase that carries a certain semantic load.
Another, no less important, task of the slogan is to attract customers, increase brand awareness, work on the image of the company.
Meanwhile, if the slogan to attract customers is developed according to all the rules, then you can win quite a lot. The company's product will become more recognizable and memorable, and the image of the organization will be maintained at a certain level.
Advertising slogans to attract customers: requirements, types, approaches and methods of creation
The slogan consists of only a few words. But the value of each of them indicates the strategy of the firm.
With slogans:
- Promote products and brands.
- Attract clients.
- Increase sales.
- Trying to bring the team together.
In the latter case, we are talking about all sorts of corporate slogans and slogans.
The classification of slogans follows the principle of formation. The main options are as follows:
To create a good slogan to attract customers, you need to follow certain rules.
Be concise
Some are just too lazy to read a long text, others do not have time for this. Therefore, the phrase should be as short as possible, as well as easy to read and pronounce. Avoid complex words, so it will be easier for a person to understand the meaning of the slogan.
Examples here are the following:
- Toyota: Drive the Dream!
- Skoda: "Simply brilliant!"
- Clothing Francesco Donni: "Only the best!"
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Take advantage of the language
The slogan should not only attract customers, but also “take care” that the person remembers the information conveyed to him. Here you will be helped by rhymes, various puns, oxymorons and consonances. Do not neglect metaphors, be sure to use irony and humor. Find words with a strong emotional load: fear, hope, happiness, deliverance, etc.
Examples of such slogans:
- Humor combined with metaphor, plus a reference to the well-known proverb: “Wash water before eating! Brita"
- Most people appreciate humor: "Nuts - charge your brain."
- The same goes for duplicated words: “A pair for each pair. Salamander.
- Consonant words are easier to remember: “Free - “Volvo”.
Use Numbers
The numbers in the slogan attract the attention of a potential client in the first place. The buyer, for example, can be intrigued by a low price, a small amount of goods, a limited time for a purchase, etc.
Examples of similar slogans:
- Quickness of impact: “Renny. 5 minutes and no heartburn!”
- Unlimited: “Maximum possibilities. Maximum freedom. Lexus.
- The ability to stretch the pleasure: “Guaranteed for 10,000 candies. George Dental Group.
- Quality and strength of impact: “Triple protection for the whole family. Aquafresh.
Ask questions. Play on contradictions
These slogans attract customers by arousing their curiosity. If a question sounds in a phrase, but there is no answer, a person wants to know “how it will end.” Paradoxical, contradictory phrases also never go unnoticed by a potential client.
Examples of slogans:
- Tide: "Are you still boiling? Then we go to you!"
- Snow Queen: "Where do you dress?"
- Winston: "You think I have no taste?"
- Fairy: "Easy victory over difficult fat."
In the latter case, the slogan attracts the attention of customers with a phrase built on contradiction.
Try to evoke positive emotions in the client
To do this, use the appropriate words, upon hearing which, a person imagines warm clothes, a harmonious melody, a pleasant taste, a magical aroma, etc. Such ideas contribute to the production of serotonin by the human body - the “hormone of happiness”. As a result, the product you offer begins to be associated with something pleasant for the client.
Examples of similar slogans:
- Candies Mars: “Mars. Everything will be in chocolate!”
- Cosmetics L'Oreal: "Loreal Paris. After all, you deserve it!”
- Nissan Almera car: "Pleasure without delay!"
- Cosmetic brand Maybeline “Everyone is in awe of you! And you're from Mabillyn."
Promise customer benefits
The client must be sure that by purchasing your product, he will improve his health, achieve well-being, improve his living or other conditions, etc.
- Panasonic: Microwave. Vitamins remain.
- Pinosol drops: “Pinosol. Sneeze for a runny nose!
- Kinder Surprise: Kinder milk slice. Milk to snack on!”
- Audi car: "Winning for a clear advantage."
How slogans to attract customers affect the psychology of buyers
If the slogan is composed correctly, then it acts not only on a conscious, but also on a subconscious level. At the same time, the emotions of potential customers are necessarily affected. And thanks to the originality of the slogans, a logical chain is created in the human brain that keeps the created image in memory.
As noted above, many people enjoy humor - provided it is subtle and original enough. Such slogans not only attract the attention of customers, but also cause joy and inspiration.
- "The impossible is possible!" - people hope that their problems will be solved.
- "Pause - eat Twix!" - customers are sure that they will enjoy the purchase.
- "A touch of luxury" is a game on the feeling of self-importance of customers, because the product is a status one.
- “All shades of your desires” - sexual motives are affected. Lipstick is simply obliged to attract the attention of men.
- “Either the best, or nothing” is a slogan that attracts ambitious clients.
- “Do you love? Give!” is a game of pride. A person thinks: “How can I not like this? I love it, of course!
- "Florence. Causing envy ”(we are talking about a cottage village) - a game on a person’s desire to stand out among others - neighbors, colleagues, etc.
Not all slogans aimed at attracting customers appeal to noble human feelings. But these phrases do not harm anyone, and therefore have the right to exist.
On what principles are slogans built to attract customers?
There are several of them, and each of them is important in one way or another:
- Conciseness. The slogan must be short, not contain more than 7-12 words. There are many well-known slogans of just 2-6 words: "Manage the dream", "Impossible is possible!" etc. In general, the shorter the phrase, the better.
- Emotionality. A compressed emotional phrase makes the most powerful impression on the client.
- memorability. Good-sounding phrases remain in memory - reefed or at least rhythmic. You can use sound repetitions (alliteration). A prime example of such a slogan to attract customers is: “Your pussy would buy Whiskas. Phrases are remembered well in which words or parts of a sentence are repeated: “Easy to buy - easy to sell.”
- Simplicity. There is no need for complex or even more incomprehensible terms. Even words that are difficult to pronounce are not welcome. . The client must understand what is at stake. Only in this case, the image of the product will be associated with the slogan. For example, the phrase "Sleep formula" is quite compatible with the sale of beds.
- credibility. The quality of a slogan is extremely important for attracting customers. There should also be a call to action that cannot be expressed in abstract terms like “best” or “good.” You need specifics (at least half of the words in the phrase): “buy”, “only 2 days”, etc.
- Uniqueness. Thanks to originality, the phrase will be remembered, while plagiarism will not work. Moreover, borrowed slogans will still work for their "owners". On the other hand, after the emergence of a large number of imitators, even well-known brands have to change their slogans to attract customers.
- Focus on the consumer. It is necessary to interest the buyer, to offer a solution to his problems.
- Getting into a trend. Slogans distributed via the Internet or the media are on everyone's lips.
- Use of numbers. With their help, you can specify the information: “Renny. 5 minutes and no heartburn!”
- Use of question and exclamation marks. In the first case, this is a call to action, involvement in a dialogue, an invitation to think: “Where do you dress?” ("Clothing store"). In the second, the slogan sounds more emotional, which also attracts customers: “One Second is Enough!” (glue "Seconda").
Slogans to attract customers + magic phrases
Competent marketers have long known how to work with a word. Moreover, certain words have received the definition of "magic". They first make customers want to read the text of the advertisement in full, and then purchase the product. Here are some of them:
- Free.
- Power.
- Inside.
- Money.
- Proven.
- Intimate.
- Exceptional.
- Master.
- Reliable.
- Cash.
- Scientific.
- Incredible.
- New.
- Discovered.
- Open.
- Opening.
- Breakthrough.
- Disclosed.
- Secret.
- Sex.
- Strength.
- Hidden.
- Private.
- Shocking.
If you have doubts that these words do not work, do an experiment. Include some of them in email titles or email newsletters, and then look at open rates. It will definitely grow a lot.
Why it happens? There is no special secret here. Certain words have a special effect on the subconscious of a person, as a result of which he seeks to read the text more carefully. But when creating slogans to attract customers, in addition to adjectives and nouns, it is imperative to use verbs. They give power to the phrase:
- Explode.
- Throw away.
- Do it.
- Get to the bottom.
- Find.
- Discover.
- Open.
- Come.
- Rip.
- Spread.
- Create.
- Save.
- Save.
- Push.
- Strike.
- Find out.
You can call it a kind of hypnosis. A call to action encourages customers to take certain actions: they subscribe to newsletters, leave their e-mail, etc.
How to develop advertising slogans to attract customers: 2 steps
We can say that the process of creating slogans consists of two stages. At the first - analytical - it is necessary to collect and analyze the necessary information in order to find out exactly what and how the slogan should convey to customers. The second stage is creative, and its goal is to find the ideal form for the advertising phrase. Let's analyze the algorithm for compiling a slogan to attract customers.
Analytical stage
At the end of the analytical stage, record all the information so that you can return to it if necessary. After that, it was time to think about the actual form of the slogan to attract customers.
creative stage
- Once again analyze the slogans of your main competitors, but with a slightly different goal. Here it is necessary in order to avoid random repetitions and find something of your own. In some cases, you can even play on the slogan of a competing company, only very carefully. For example, one company modestly stated: “We are second, but we try.”
- Develop as many slogan options as possible to attract customers.
- Consider whether all options meet the requirements found in the analysis. Remove the extra ones.
It is difficult to say what is more in the process of creating a slogan - analysis or creativity. But one thing is clear for sure: even the most “creative” option must remain within the limits defined by the tasks.
And one moment. Any slogan, no matter how wonderful and original it may seem to you, must be checked for uniqueness and tested on representatives of the target audience.
8 strategies for creating advertising slogans to attract customers
Talk about your leadership
There are many ratings that determine the best companies according to one or another parameter. And if the company takes first place in at least one indicator, this is already an excellent achievement. As a comparison, we can cite contests where the most charming "Miss" is chosen. Many people know that in addition to the Miss Universe contest, there are Miss World, Miss Grace, etc. Becoming the best in one of them is also an incredible success.
- Carlsberg: "Probably the best beer in the world."
- British Airways: World's Favorite Airline.
- Pizza Hut: America's Favorite Pizza.
- Yamaha: Born to Lead.
- Disneyland: "The happiest place on earth."
- Xerox: "We taught the world to copy."
- Yandex: "There is everything."
Call customers to action
To sell a product or service, you need a call to action. Many people will not get up until they are told that “it is necessary!”. The slogan should not only attract a client, but also work to increase sales, that is, push a person to perform a certain action.
Examples of such slogans to attract customers:
- GP: "GP batteries, you see - buy!"
- Twix: "Pause - eat Twix!"
- Snickers: "Hungry? Snickersney!"
- Sprite: "Quench your thirst!"
- Nike: Just do it.
Try to be different from your competitors
If your company or product offering has some unique feature, then the level of sales will quickly go up. To attract customers, tell in the slogan about this trait of yours. If people like it, it will be a good boost for your business.
Examples of such slogans to attract customers:
- M&M's: Melts in your mouth, not in your hands.
- Duracell: "No battery lasts longer."
- Heinz: "57 kinds".
- Cadbury: "One and a half glasses of milk in every pound."
- FedEx: "When there is no tomorrow."
- CAMEL: "CAMEL relieves headaches."
- Patra: "Beer with a cork."
Use rhyme in slogans to attract customers
Many slogans rhyme, making them more harmonious and easier to remember. A good move would be to build a rhyme around the name of the company or brand.
Examples of similar slogans to attract customers:
- Whiskas: "Your pussy would buy Whiskas".
- Sony: "This is not a dream, this is Sony"
- Nicorette: "Nicorette, Nicorette - you can live without cigarettes."
- Gillette: "Gillette is not better for a man."
Link the slogan to the target audience
Reaching the right audience is practically a guarantee of success. The slogan will surely attract the attention of a person, and he will think: “This is just what I need!”
Examples of such slogans to attract customers:
- Alfa Romeo: The Bachelor's Car.
- Pepsi: The New Generation's Choice.
- Forbes: "The tool of the capitalist."
Use Comparisons
Often, in order to convince someone of something, you have to resort to comparison. In advertising, it works the same way. Comparative slogans do a great job of making a product or service stand out from its peers.
Examples of similar slogans to attract customers:
- Ajax: "Stronger than dirt."
- Beyond Petrolium: "More than fuel."
- Matchbox: "We sell more cars than Ford, Chrysler, Chevrolet and Buick combined."
- Moscow cellular: "Only silence is cheaper."
Convince customers of their choice
If you make a person feel special, then with a high degree of probability he will make a decision in your favor. Advertisers have long understood this, and use this motivator wherever possible - including when compiling slogans. In fact, each person wants something different from the rest, something to attract attention. And by indulging their little weaknesses, people get into marketing networks.
Take care of your image
The image of the company is not only the trust of customers in it. This is prestige and status, this is fashion and trend. Let self-praise and not be too modest, but modest sellers are not successful. To sell a lot, you need to be assertive, in some ways even arrogant. The main thing in business is the result, no matter what philosophers think about it.
The coolest advertising slogans: creative examples from global brands
- Nike: just do it (Nike: just do it).
If earlier Nike simply sold sportswear, now we can safely say: it forms consciousness. People believe that you can keep yourself in good physical shape without being professional athletes. The main thing here is desire and perseverance. The company managed to convince its customers of this.
The author of this slogan was the agency Kennedy + Weiden. And none of the specialists working there could even imagine how Nike would develop in the future - and in many respects a well-chosen advertising phrase. From a mere supplier of sports goods for marathon runners, the company has grown into a major player in the world. And it's all about a well-chosen slogan that managed to attract new customers.
- Apple: think different (Apple: think differently).
One day, famous dreamers decided to challenge the system. They did it, and the world changed as a result. This was once told by Apple's "Here's to the Crazy Ones, Think Different" ad. This phrase is a response to IBM's "Think IBM" advertising campaign.
It wasn't long before the "Think Different" slogan began to be used throughout the company's advertising - even though Apple could not boast of any innovative products at that time. But one day people realized that Apple is not just another company that sells computers.
The company produced powerful and at the same time easy-to-use devices. Clients were attracted by the fact that they could feel savvy in terms of technology, and people were happy to purchase computers from the company.
According to Forbes, as soon as Apple issued a slogan to attract customers, its shares skyrocketed, tripling within a year. The company has not used this slogan for a long time, but Apple fans are still proud of the fact that they can think differently.
- L'oreal: because you're worth it (L'oréal: because you deserve it).
Every woman is sure that she deserves a lot. L'Oréal knows that their cosmetics are used by the fair sex in order to look as attractive as possible. This slogan attracts customers not by giving some information about the company's products. He talks about the opportunities that open up for women. And such a completely new approach to understanding cosmetics fully justifies itself.
- mastercard: there are some things money can't buy. For everything else, there's mastercard (Mastercard: there are things that cannot be bought. For everything else, there is a mastercard) .
This slogan was invented in 1997 to attract customers, an advertising campaign with it was launched in 98 countries in 48 languages.
This campaign began with the story of a father and son who decided to go to a baseball game. The father paid for the entrance, for the food, then for the autographed ball, but the main thing in this advertisement is the conversation between the heroes of the video. At that time, there were no social networks yet, but the campaign gained extraordinary popularity and became truly viral.
- M&M: melts in your mouth, not in your hands (M&M: melts in your mouth, not in the heat).
Another example of a great slogan to attract customers. The company skillfully emphasized the peculiarity of its chocolate: it does not melt in the hands.
- Lay's: betcha can't eat just one (Lay's: bet you can't eat just one).
Has anyone ever eaten just one chip and stopped there? Probably not. A similar slogan to attract customers would be suitable for other snack companies, but, as they say, whoever had time, then ate it.
Lay's doesn't say how delicious its chips are. She talks about what is close to people: the properties of human nature.
- Dunkin' donuts: America runs on dunkin (Dunkin' donuts: America runs on dunkin).
The advertising campaign, launched in April 2006, cost Dunkin' donuts several tens, if not hundreds, of millions of dollars. To attract customers, a slogan was used stating that all busy Americans recharge coffee on the go from Dunkin' donuts.
- Mcdonald's: i'm lovin' it (Mcdonald's: that's what I like).
The campaign started in 2003, and this slogan still attracts customers. Many people understand that food at McDonald's does not correspond well to a healthy lifestyle, but they cannot refuse hamburgers, wings, donuts and other dishes from there.
- The New York Times: all the news that's fit to print (The new york times: all the news that's fit to print).
This slogan is over a hundred years old. It was created in the last decade of the nineteenth century. The phrase contrasted The New York Times with publications that specialize only in sensationalism. The idea of the slogan is that you need to print those facts and stories that can teach a person something new. Now The New York Times is considered a source of information that deserves complete trust.
- Maybelline: maybe she's born with it. Maybe it's maybelline
One of the most famous slogans in the world. Appearing in the 1990s, until 2016, he made women feel supremely confident. After all, as soon as any lady uses the company's cosmetics, she will turn into a model from the cover of a glossy magazine. In 2016, the slogan was changed to "Make IT Happen", thus inspiring women to express their understanding of beauty in their own way. But the previous motto is still relevant.
How to write slogans to attract customers, avoiding common mistakes
And a little more about the "magic" words, which were discussed a little earlier. Some of them have been used so often to attract the attention of customers that they have become quite worn out and no longer evoke the intended reaction. This:
- nouns: bliss, fragrance, taste, secret, dream, etc.;
- adjectives: flawless, perfect, true, best, etc.
If the slogan you created includes words from both of these groups, the advertising phrase simply will not work. It is difficult to come up with an expression more banal than "true bliss." On the other hand, such words in combination with fresh and original images will look very appropriate.
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