For enlightening ;)
Philipp Plein - Philipp Plein - the designer was born in Germany, so his name must be pronounced that way, in the German manner, and not in English - Plein, as is usually done. We call Calvin Klein Calvin Klein, their names are phonetically similar.
Designer Nicolas Ghesquière, at the urgent request of the company's press service, should be called Nicolas Ghesquière, not Nicolas Ghesquière, and the Louis Vuitton brand under his control in the Russian version is pronounced as "Louis Vuitton", but not "Louis Vuitton" or "Louis Vuitton".
Belgian designer Ann Demeulemeester should be called Ann Demeulemeister - there are a great many variations on the theme of her name.
Fashion house Lanvin is pronounced like "Lanvan", this is a peculiarity of French pronunciation. So forget about "Lanvin" or "Lanvin". And the head of the brand name is Alber Elbaz.
According to the same rules, the name of the Moschino brand is read - "Moschino".
Hermes - Ermes - and nothing else. And Hermes is the name of the ancient Greek god of trade and profit. In addition, the brand name is often pronounced as "Erme" and, it would seem, according to the rules of French transcription, this is correct. But do not forget that every rule has exceptions. This is exactly such a case.
The name of the French designer of Tunisian origin Azzedine Alaia is pronounced as "Azzedine Alaia", usually three vowels in a row in his surname are introduced into a stupor.
Badgley Mischka is not the name of one person, as it might seem, but the names of the founders of the design duo - Mark Badgley and James Mischka. Accordingly, the brand name sounds like this: "Badgley Bear".
Often there are different pronunciations of the name Vionnet - "Vyonet" or "Vionnet". In fact, everything is simple: Vionnet with an emphasis on "e". This is exactly what the name of the founder of the French House, the legendary Madeleine Vionnet, sounded like.
Everyone knows Hervé Léger bandage dresses, but many do not know how to pronounce the brand name. The correct answer is "Herve Leger", not "Herve Ledger" or "Herve Leger".
The name Elie Saab sounds like "Eli Saab". And by the way, the Lebanese designer is a man, not a woman, as many people think.
His countryman, close to him in spirit and style, is Zuhair Murad. In Russian, it sounds like this - Zuhair Murad. "E" is not pronounced cleanly, but close to "A".
French Thierry Mugler - Thierry Mugler. Nothing complicated!
The American brand Proenza Schouler is pronounced like "Proenza Schouler", even if sometimes you want to call it "Sharp".
The brand name Balenciaga sounds like "Balenciaga".
The house of Givenchy should be called Givenchy, and not in the American manner - Givenchy.
In English-speaking countries, the name Balmain is often pronounced as "Balmain", but it should correctly sound like "Balmain", while the letter "n" at the end is practically not pronounced.
The Comme Des Garçons brand is Japanese, but its name is French, so you should say "Comme de Garçon". Without "s" in both cases.
As soon as they do not pronounce the name of the Spanish brand Loewe! Indeed, the rules for pronunciation of this word are difficult to explain. The result should be something between “Loeve” and “Loueve”, but always with a vowel at the end.
The name Rei Kawakubo may look complicated, but it's quite easy to pronounce - "Rei Kawakubo".
The name of the world-famous shoe designer Christian Louboutin, according to the rules, sounds closest to "Christian Louboutin". Although it is easy to make a mistake, even in professional circles you can hear "Louboutin", "Lobutan" or "Louboutin". In order not to complicate their lives, many fans of the brand affectionately call their new shoes "Lubis".
One of the main hoaxes fashion world– the correct pronunciation of the Nike brand name. Only in Russia, the incorrect version of Nike has taken root so much that it even sounds from TV screens. In fact, around the world the brand is called Nike.
The seemingly complicated names Giambattista Valli and Gianfranco Ferre turn out to be not so difficult when it comes to pronunciation - Giambattista Valli and Gianfranco Ferre, respectively.
Knitwear grandmother and lover of cheerful colors Sonia Rykiel should be called Sonia Rykiel.
Hedi Slimane is also often misnamed, but it's simpler than it seems: Hedi Slimane, not Hedi Slimane.
Burberry Prorsum sounds like Burberry Prorsum, not Burberry Prorsum or Burberry Prorsum.
Belgian designer Dries Van Noten should be called Dries Van Noten.
At the beginning of the 20th century, Elsa Schiaparelli was as famous as Coco Chanel. Then the Italian fashion house fell into decay and the rules for pronouncing the name of the founder were forgotten. Now the company is experiencing a rebirth, so it's time to refresh your knowledge - Elsa Schiaparelli.
Mary Katrantzou was born in Greece but works in the UK. They call her Mary Katranzou.
The surname Wang can be pronounced both Wang and Wong, with the former being preferred. Surprisingly, in our country, in the case of Alexander Wang, the pronunciation “Alexander Wang” has taken root, and when it comes to the incomparable Vera Wang, she is called “Vera Wang”. Although the designer herself introduces herself as Vera Wang.
Marc Jacobs - it would seem that there is nothing complicated in this name, but some manage to call the designer Marc Jacobs. To close this topic once and for all, we assure you that his name is pronounced as Marc Jacobs.
The conceptual French fashion house Maison Martin Margiela is so used to being called Mason Martin Margiela in the American manner that few people remember that the French name of the brand sounds like "Maison Martin Margiela".
The name of a native of Venezuela, Carolina Herrera, according to the rules of the Spanish language, is pronounced like this: Carolina Herrera, without the “x” sound at the beginning of the surname. Although in America, where the designer now lives, you can often hear the version of "Harrera" with the sound "x" pronounced on the exhale.
Design duo Dsquared should be pronounced "Disquired", not "Diswird" or "Disquared" as you sometimes hear.
In Russia, they love Longchamp brand bags, but they don’t have a very clear idea of how to call them correctly, most often interpreting the brand name as “Longchamp”. But the name of the brand should have been Longchamp.
And all men need to learn how to pronounce this name correctly: the author of perfectly fitting suits and Ermenegildo Zegna men's perfumes is called Ermenegildo Zegna. We will not even enumerate the options for how to interpret the pronunciation of this name.
The exact pronunciation of the name Christian Lacroix is rather difficult to describe. The closest option is Christian Lacroix, only the “r” sound in the designer’s last name is practically not pronounced, as if you are burring.
Another eternal mystery of the fashion world - what does the name of the brand Miu Miu sound like? The answer is Mew Mew.
The name L "Wren Scott only seems complicated at first glance. In fact, it is pronounced very simply - Lauren Scott.
French designer Guy Laroche is not "Guy", as the townsfolk sometimes call him. His name sounds like Guy Laroche, the last syllable is stressed in the last syllable.
A British designer with a not very British surname Gareth Pugh in Russian is called Gareth Pugh.
As soon as they do not distort the name of a Cypriot of Turkish origin Hussein Chalayan. Remember the correct option - Hussein Chalayan.
But much more problems arise with the name of the creative director of the French brand Balmain - Olivier Rousteing. So, meet - Olivier Roustan, without the sound "g" at the end and with an emphasis on the first syllable.
The last name of another Olivier, this time Olivier Theyskens, sounds like Theyskens.
Belgrade-born Roksanda Ilincic's name is causing her fans a lot of inconvenience. How to combine this set of letters in her last name into one word? And here's how - Roksanda Ilincic.
"Rodart" or "Rodarte"? fans of the Rodarte brand ask themselves. It is correct to say all the same "Rodarte".
There is nothing particularly difficult in the name Thakoon Panichgul, but with the surname it is more difficult, which is why the designer did not choose it as the name of his brand. However, if there is a chance to show off your erudition in this area, you should know that the full name of the fashion designer sounds like this - Takun Panichgul.
The love of Russians for complex oriental motifs in fashion is unbeatable, so another name worth noting is Naeem Khan - Naeem Kan, and he is not “Khan” at all.
The French brand name Rochas is pronounced in Russian as Rochas, despite the rule that the sound "s" at the end of the word should be absent. As with Hermes, this is an exception.
Anna Sui is not "Anna Sue" at all, as she is sometimes called. The designer's name sounds like Enna Sui.
Next on our list are two Japanese design legends, Issey Miyake and Yohji Yamamoto. The first name sounds like Issey Miyake, and the second is Yohji Yamamoto.
If you carefully read the name of the designer Dirk Bikkembergs without missing letters, then there will be no problems - it is pronounced exactly the same as it is written. For convenience, we write in Russian - "Dirk Bikembergs".
Designed by Peter Pilotto's breathtaking architectural printed dresses, the name is Peter Pilato, not "Pilotto" as one would like to say.
The name Prabal Gurung is pronounced the same as it is spelled - Prabal Gurung. Nothing complicated!
Fausto Puglisi is a favorite of Hollywood stars and fashion editors, but less known to the general public. Maybe because of the complicated-looking surname? In fact, it is pronounced simply - Fastu Puizi.
Last but not least on our list is Roland Mouret. His French name is Roland Murray.
Yesterday's events inspired the topic for writing this post. Maybe someone will be useful and informative.
Do we pronounce the names of brands that are present in our daily life correctly? Let's sort it out a little right or wrong in this topic, and whoever remembers, add it to the comments, or write it down and remember!
Converse
Let's start with our favorite brand Converse - which did not come from the English verb "to conv?erse", but from the name of the creator of the brand Markus K?onvers, so let's remember and now we say correctly: converse - [k?onverse] - [?k ?nv??s]
Coccinelle
Coccinelle - Coccinelle (which translates as "ladybug") is a French word, but borrowed by Italians, it is pronounced cochinelle in Italian and is also translated as ladybugs, only in the plural. So this is an exception and it is customary to say how Italians do it when talking about their brand.
Desigual
Desigual is a Spanish brand that can be found in our shopping malls. The word translated from Spanish means “not like everyone else”, “not the same” or “unequal”, which is quite proven by optimistic bright collections designed for young boys and girls who want to stand out from the crowd. So, how to pronounce this word desigual correctly? al or desigu? al. Personally, in my practice, the Spaniards pronounced - desigu "al
Dsquared2
Dsquared2 - Brand of men's and women's clothing and accessories, founded by Canadian twin brothers Dean and Dan Caten, is known for its collaboration with show business stars (with the help of the ubiquitous Madonna). The name of the brand comes from the first letters of the brothers' names - D in the square. This is a discweed, not a discweed, and it is not a Canadian brand at all, but an Italian one, since the brand has been registered in Milan since 1991.
Loewe
My favorite Spaniards are also Loewe - in honor of the founder of the brand, we pronounce Loewe
TOUS
Spanish bears TOUS, here how to spell and pronounce - Tous
hublot
Hublot (Ublo) is a famous Swiss brand specializing in the production of luxury watches. The brand was founded in 1980 and is currently a subsidiary of the international holding Louis Vuitton Moet Hennesy (LVMH). History Hublot watchmaker Carlo Crocco grew up in an Italian family of watchmakers.
Guy Laroche
Guy Laroche - The English have the name Guy and they pronounce it "Guy", but the French call their Guy "Guy". The modist from the Atlantic outback of France, who at the end of the 40s of the 20th century began his career in “practical” haute couture, and then in pret-a-porter, was called Guy Laroche.
Philipp Plein
One of the common mistakes is the pronunciation of the name of the German designer Philipp Plein. Philip was born in Germany, so his name should be pronounced exactly in the German manner "Plein", and not in English - "Plein".
Louis Vuitton
The name of the fashion house Louis Vuitton, it is correct to pronounce - "Louis Vuitton", but not "Louis Vuitton" or "Louis Vuitton".
Alber Elbaz
The head of the Lanvin brand is Alber Elbaz. And the brand under his leadership is pronounced as "Lanvan". These are the features of French pronunciation. So forget Lanvin or Lanvin.
Levi's
Levi's - Having emigrated to America, the Bavarian Leb Strauss changed not only his life, but also his name. He adapted it to the American style - Levi Strauss. Therefore, your favorite jeans should be called Levi's and nothing else.
Marchesa
The brand name Marchesa (brand of stunning handmade couture dresses) should be read according to Italian rules: “Marquesa”, not “Marchesa” in English, because the company got its name in honor of the Italian aristocrat Marchesa Luisa Casati.
Moschino
According to the same rules, the name of the Moschino brand is read - "Moskino"
Nike
Nike - The name of the sportswear and equipment company is of Greek origin, it is the English version of the name of the ancient Greek goddess of victory Nike. It sounds like Nike. That's how the name of the company is pronounced.
Hermes
The Hermes brand is correctly pronounced as "Ermes", and nothing else. Hermes is the name of the ancient Greek god of trade and profit, and he definitely has nothing to do with modern fashion. In addition, the brand name is often pronounced as "Erme" and, it would seem, according to the rules of French transcription, this is correct. But do not forget that every rule has exceptions. This is exactly such a case.
Azzedine Alaia
The name of the French designer of Tunisian origin Azzedine Alaia, whose outfits especially impressed fashionistas this year, is pronounced as "Azzedine Alaia". Usually three vowels in a row in his surname are introduced into a stupor, but everything is much simpler than it seems.
Badgley Mischka
Wonderful shoes “Baglai Mishka” are not “Baglai” at all. Badgley Mischka is not the name of one person, as it might seem, but the names of the founders of the design duo: Mark Badgley and James Mischka. Accordingly, the brand name sounds like this: "Badgley Bear".
Vionnet
Many pronunciations can also be heard in relation to the name Vionnet: "Vyonet" or "Vionnet". In fact, everything is simple: "Vionne" with an emphasis on "e". This is exactly what the name of the founder of the French House, the legendary Madeleine Vionnet, sounded like.
Elie Saab
Remembering the next Elie Saab brand, you will surely assure with confidence that we are talking about a woman again. And here it is not. The Lebanese designer is a man. It is he who creates dresses of heavenly beauty. Oh yes, the correct pronunciation is Elie Saab.
Proenza Schouler
Proenza Schouler - about what sharper in question? No, it's new collection Proenza Schouler. The American brand is often called "Shuler", although it should be "Proenza Schooler". Almost like school in English. Much nicer than a scammer.
Remember the cracked paint sweatshirts? What name do they have? That's right, we are talking about the futuristic brand Balenciaga (sounds like "Balenciaga").
Givenchy
The House of Givenchy, which impressed us with aggressive Dobermans on bags, should be called "Givenchy", and not in the American manner - "Givenchy".
Balmain
But in English-speaking countries, the name Balmain is often pronounced incorrectly - “Balmain”, but it should sound correctly like “Balmain”, while the letter “n” at the end is practically not pronounced. The name of the founder of the brand was Pierre Balmain.
Comme Des Garcons
The Comme Des Garcons brand is Japanese, but its name is French, so you should say “Comme de Garços? n". Without "s" in both cases and with an accent on "o". This is perhaps the strangest and most unusual brand that many street fashionists want to own.
Christian Louboutin
Of course, we can't ignore our favorite red-soled shoes! Christian Louboutin is usually pronounced "Christian Louboutin". It's easy to make a mistake though. Even in professional circles, you can hear "Louboutin", "Lobutan" or "Louboutin". In the pronunciation of the "red sole" we will not be mistaken for sure!
Giambattista Valli and Gianfranco Ferre
The seemingly complicated names Giambattista Valli and Gianfranco Ferre are not that difficult when it comes to pronunciation. "Giambattista Valli" and "Gianfranco Ferre" respectively. Excessive abundance of letters does not make it difficult to read correctly.
Hedi Slimane
But Hedi Slimane is also often called incorrectly. But everything is simpler than it seems: Hedi Slimane, not Hedy Slimane.
Burberry Prorsum
We manage to make mistakes with Burberry Prorsum. Now we sound like "Barbary Prorsum", then like "Burbary Prorsum". But it's not the same song. "Burberry Prorsum" - put a tick and remember ..
Mary Katrantzou
Mary Katrantzou was born in Greece but works in the UK, where she is known as "Mary Katranzou". This brand is loved by young fashionistas around the world. Mary is also known for her numerous collaborations with other fashion brands and mass markets.
Well, the list is rather big. But these are not all names and fashion houses with difficult pronunciation and interesting history. To keep up to date and not fall into the mud face in some fashion boutique, before going to the store, go to the Internet and read a couple of new names in the fashion world.
For fans of Louis Vuitton, a video to practice pronunciation
Text selectively from fashionbookkids.ru and facelook.kz
We, people from PR, are sometimes ashamed not to know how the names of leading brands are pronounced correctly - after all, we often learn from their cases. Not to mention the fact that we ourselves often become consumers of things famous brands. Once again, after listening to the people around me and watching the release of the program "America's Next Top Model", which featured the incomprehensible "Christian Lacra" and "Hermes", we decided to prepare this post.
If you have a desire to argue, then please, not here. We checked each entry, so if you didn’t hear with your own ears how Christian Lacroix said that his last name is pronounced “Lacroich”, then please don’t argue. We researched a dozen sites of people who do not get out of fashion shows and checked the correct pronunciation. Those in which there were discrepancies, we did not include in the review.
Since there is a big problem with the accent icon in the editor, we will highlight the accents with a capital letter. Let's make a reservation right away that sometimes there are several pronunciation options and different pronunciation options in different countries. We will take those that are considered correct in Russia.
Alexander McQueen - [Alexander McQueen]
Giorgio Armani - [Giorgio Armani] / [Giorgio Armani]
Balmain - [balmAn]. Here, please pay attention: the brand is French, so the combination ai is read as “a”. Some especially advanced ones read, of course, “balmain”, but you are not one of them, right?
Bulgari - [Bulgari]
Burberry - [burberry]. Whoever said anything. don't believe? Listen.
Byblos - [byblos]
Cacharel - [kasharEl]
Carolina Herrera
Cartier - [cartier]
Celine - [celine]
Chanel - [shanEl]. Well, it is you who must know how Our Father is.
Chloé - [chloe]
Christian Dior - [christian dior]. Another Our Father.
Christian Louboutin - [Christian LouboutAn]. Listen
Christian Lacroix - [christian lacroix]
Clarins - [clarins]
Dior Homme - [Dior Om]. By the way, a note. Homme means "male, male" and is always and everywhere read as [Om]. Femme means "feminine, woman", and is always and everywhere read as [fam]. Accordingly, the names of perfumes “for him” - pour homme - will be read [pur Om], and “for her” - pour femme [pur fAm].
dolce & gabbana
Dsquared - [diskEirt]. There is also a lot of controversy about this name, but it is pronounced that way.
DKNY (Donna Karan New York)
Emilio Pucci - [emIlio pucci]
Escada - [escada]
Estée Lauder - [este louder]. There is also an interesting story here. The name seems to be French, although the brand is American. Therefore, in such abnormal eclecticism, such a hybrid as [este louder] turned out. Listen.
Ermenegildo Zegna But this is a must-know for all men.
Etro - [etro]
Hermes. There is a very interesting story going on with this brand. All over the world, including in Russia, the townsfolk pronounce the brand name as "GerMes". But it's not right. French inhabitants, whose land, in fact, gave birth to this brand, read the name of the brand as "erme". And they do it right from the point of view of French phonetics - the first letter is mute, the stress is on the last syllable, the last letter is not readable. The French inhabitants just forget that proper names are exceptions to any rule. The name of the founder of the brand was Thierry Hermès, so the only correct pronunciation of the brand is [ermEs], with not a slight accent, but aspiration on the first syllable. You can listen.
Hublot - [ublO]
Guy Laroche
Gianfranco Ferré - [genfranco ferE]
Givenchy - [givenchy]. The founding father of the brand was named Hubert de Givenchy
John Galliano
Jean-Paul Gaultier - [Jean-Paul Gaultier]
Jimmy Choo - [Jimmy Choo]
Gucci - [gucci]
Guess - [ges]. The vowel is something between "E" and "E"
Jimmy Choo - [Jimmy Choo]
Lacoste - [lacoste]
Karl Lagerfeld - [Karl Lagerfeld]. And tell these clever Anglo-lovers that Lagerfeld is German.
Louis Vuitton - [lui viiton] / [lui viton] / [lui viuiton] - in all three cases, “n” is pronounced in the nose
LVMH (Louis Vuitton Moët Hennessy) - [el ve em ash], [louis vuitton moet ennessy]. Listen and.
Stella McCartney - [Stella McCartney]
Mandarina Duck - [mandarina duck]
Max Mara - [max mara]
Miu Miu - [miu miu]
Moschino - [Moskino]. The designer's name is Franco Moschino
Nina Ricci - [Nina Ricci]
Paul Smith
Pierre Cardin - [Pierre cardan]. This is ideal. Often in Russia they also say "karden". The main thing is not to "cardin".
Prada - [prada]. Designer - Miuccia Prada [miUcha prAda]
Ralph Lauren - [Ralph Lauren] - again a French-American linguistic setup.
Robert Piguet
Salvatore Ferragamo - [selvatore ferragamo]
Seiko - [seiko]
Sergio Rossi - [Sergio Rossi]
Sonia Rykiel - [Sonia Rykiel]
Shiseido - [shiseido]
Tommy Hilfiger English language, so the last letter is softly read
Tissot - [tissO]
Ulysse Nardin - [Ulysse NardAn]. "U" is more like "Yu". Listen.
Van Cleef & Arpels - [Van Cleef & Arpel]
Versace - [versace]
Viktor & Rolf - [Viktor and Rolf]
Wyler Genève
Yohji Yamamoto - [yoji yamamoto]
Yves Saint Laurent - [Yves Saint Laurent]
Zuhair Murad - [Zuhair Murad]
Naturally, I have covered far from all brands here, but at least those that are on everyone's lips. Thank you in the comments. If you take something to your site or blog, do not forget to throw a direct active link to me.
Especially advanced in business fashion brands, but not particularly advanced in matters of phonetics, we advise you to view-listen-read this entry by fashion blogger Brian Boy - there he mentions many brands that we did not talk about here.
On this, perhaps, everything. Pronounce the names of your favorite brands correctly!
We really love it when they send us letters and advice!) We quote this article on a tip from one of our active regular readers.
HOW TO PRONECT DESIGNERS AND BRANDS NAMES CORRECTLY
Julia Gorshkova writes for elle.ru:
Have you ever encountered the fact that, looking at the tag of a new dress, you don’t even remotely imagine how to combine this sequence of letters into a single word? This happens even to professionals! Especially for such situations, we have prepared a cheat sheet with the rules for pronouncing the names of designers and brand names.
Philipp Plein – Philipp Plein- the designer was born in Germany, so his name should be pronounced that way, in the German manner, and not in English - Plain, as is usually done. We call Calvin Klein Calvin Klein their names are phonetically similar.
designer Nicolas Ghesquiere at the urgent request of the press service of the company, you should call Nicolas Ghesquière, not Nicolas Ghesquière, but the brand under his control Louis Vuitton in Russian it is pronounced like "Louis Vuitton", but not "Louis Vuitton" or "Louis Vuitton".
Belgian designer Ann Demeulemeester worth calling Ann Demeulemeister There are a great many variations on the theme of her name.
Fashion house Lanvin pronounced like "Lanwan", these are features of French pronunciation. So forget about "Lanvin" or "Lanvin". The name of the brand leader is Alber Elbaz.
The brand name is read according to the same rules. Moschino - "Moschino".
Hermes - Ermes- and nothing else. And Hermes is the name of the ancient Greek god of trade and profit. In addition, the brand name is often pronounced as "Erme" and, it would seem, according to the rules of French transcription, this is true. But do not forget that every rule has exceptions. This is exactly such a case.
Name of French designer of Tunisian origin Azzedine Alaia pronounced like "Azzedine Alaya", usually three vowels in a row in his surname are introduced into a stupor.
Badgley Mischka- this is not the name of one person, as it might seem, but the names of the founders of the design duet - Mark Badgley and James Mishka. Accordingly, the brand name sounds like this: "Badgley Bear".
Often there are different pronunciations of the name Vionnet- Vionnet or Vionnet. In fact, everything is simple: Vionnet with an accent on "e". This is exactly what the name of the founder of the French House, the legendary Madeleine Vionnet, sounded like.
Bandage dresses Herve Leger everyone knows, but how to pronounce the brand name, many do not know. Correct answer - "Herve Leger", not "Herve Ledger" or "Herve Lege".
Name Elie Saab sounds like "Eli Saab". And by the way, the Lebanese designer is a man, not a woman, as many people think.
His countryman, close to him in spirit and style, - Zuhair Murad. In Russian it sounds like this - Zuhair Murad. "E" is not pronounced cleanly, but close to "A".
Frenchman Thierry Mugler – Thierry Mugler. Nothing complicated!
American brand Proenza Schouler pronounced like "Proenza Schooler", even if sometimes you want to call him "Sharp".
brand name Balenciaga sounds like Balenciaga.
House Givenchy should be called Givenchy, and not in the American manner - "Givenshi".
In English speaking countries Balmain often pronounced as "Balmain", but it should correctly sound like "Balman".
Brand Comme Des Garcons Japanese, but its name is French, so you should say " Côme de Garcon". Without "s" in both cases.
As soon as they do not pronounce the name of the Spanish brand Loewe! Indeed, the rules for pronunciation of this word are difficult to explain. The end result should be something between "Loeve" and "Loueve", but always with a vowel at the end.
Name Rei Kawakubo, maybe it looks complicated, but it's quite easy to pronounce - "Rei Kawakubo".
The name of the world-famous shoe designer Christian Louboutin by the rules sounds closest to "Christian Louboutin". Although it is easy to make a mistake, even in professional circles you can hear "Louboutin", "Lobutan" or "Louboutin". In order not to complicate their lives, many fans of the brand affectionately call their new shoes "Lubis".
One of the main hoaxes of the fashion world is the correct pronunciation of the brand name. Nike. Only in Russia, the incorrect version of Nike has taken root so much that it even sounds from TV screens. In fact, around the world the brand is called Nike.
Difficult-looking names Giambattista Valli and Gianfranco Ferre turn out to be not so difficult when it comes to pronunciation - Giambattista Valley and Jeanfranco Ferre respectively.
Grandmother of knitwear and a lover of cheerful colors Sonia Rykiel need to be called Sonia Rykiel.
Hedi Slimane also often called incorrectly, but everything is simpler than it seems: Hedi Slimane, not Hedy Sliman.
Burberry Prorsum sounds like "Burbury Prorsum", not Burbury Prorsum or Burbury Prorsum.
Belgian designer Dries Van Noten should be called Dries Van Noten.
At the beginning of the 20th century Elsa Schiaparelli was known no less than Coco Chanel. Then the Italian fashion house fell into decay and the rules for pronouncing the name of the founder were forgotten. Now the company is experiencing a rebirth, so it's time to refresh the knowledge - Elsa Schiaparelli.
Mary Katrantzou born in Greece, but creates in Britain. They call her there Mary Katranzu.
(Lanvin) - one of the oldest French Haute Couture Houses, founded by Jeanne Lanvin in late XIX century.
Pronunciation of the name Lanvin
The pronunciation of the Lanvin brand name according to the rules of the French language is unusual for Russian perception. The ending "in" is pronounced as a middle between "a" and "e" with a nasal "n". The name "Lanvin" has stuck in the Russian fashion dictionary.
History of the Lanvin brand
Jeanne Lanvin always loved to dress well and dress up her children. By 1889, she had saved enough money to start her own business. Jeanne bought a shop on rue Saint-Honoré in Paris, where she began to sell women's clothing. In her free time, she sewed outfits for her little daughter. Many people saw them and ordered copies for their children. This prompted Zhanna to think about creating a separate children's line. In 1908, she launched this direction, becoming a kind of founder of a new children's fashion. Prior to Lanvin, children's clothing was modeled on adult clothing. Zhanna, on the other hand, developed special patterns, according to which she made outfits for babies.
In 1909, Jeanne Lanvin began to take orders for tailoring not only for children, but also for their mothers, including for the most famous women in Europe. This circumstance allowed her to join, which gave Jeanne Lanvin official status and allowed her to open her own Fashion House. Later, Lanvin had its own brand name, designed by the famous artist of the era, Paul Iribe. The logo depicted the silhouette of a lady leading a girl by the hand.
In 1913, flying dresses from Lanvin won the hearts of the very first fashionistas in Europe and brought their creator a huge success: their ankle length and original design allowed women to combine outfits with any. Jeanne's clothes with floral patterns and her characteristic sophistication of lines became a kind of sign of belonging to high society.
In 1920, Jeanne Lanvin expanded her label's range by opening stores dedicated to home decor, men's fashion, furs, and lingerie.
In 1923, the company acquired a dye factory in Nanterre. In the same year, the first Lanvin Sport was released. However, the most significant innovation of the Fashion House was Lanvin perfumery, launched in 1924. Jeanne was inspired to create Arpège by the sound of her daughter playing the piano. Later came My Sin, a heliotrope-based fragrance that became one of Lanvin's most unique creations.
Jeanne Lanvin became one of the most influential designers of the 1920s and 30s, thanks to her skillful use of intricate trimmings, virtuosic beadwork, and decorating garments with elements of pure and light floral hues. All this became a kind of trademark of the Fashion House and distinguished it from the background of other brands. The clients of the Lanvin studio at that time were film stars, opera singers and representatives of royal families.
After the death of Jeanne Lanvin in 1946, ownership of the company passed to her daughter, Marie-Blanche de Polignac. Marie herself died in 1958, and since she was childless, management passed to her cousin, Yves Lanvin. In March 1989, the British bank Midland Bank acquired a stake in the company. In 1990, this share was resold to Orcofi, a French holding led by the Vuitton family. In 1996, Lanvin was completely taken over by the L'Oreal Group.
In August 2001, Lanvin Fashion House, which is one of the oldest in Europe, was taken under the patronage of the Harmonie SA investment group, headed by Mrs. Shaw-Lan Wang, a media mogul from Taiwan. In October 2001, he was appointed artistic director of all areas of the Lanvin Fashion House, including the interior design department. In 2006, he introduced a new packaging for the products of the Fashion House. It depicted forget-me-not flowers in Jeanne Lanvin's favorite shade, allegedly seen by her in ancient frescoes.
The house of Lanvin received unconditional international recognition when in May 2009 (Michelle Obama) was photographed wearing suede stamps embellished with lace ribbons and metallic appliqués. According to connoisseurs, this pair cost 540 US dollars. On December 4, 2009, the first Lanvin in the United States opened in a Florida port.
Lanvin for H&M
On September 2, 2010, it was announced that the Lanvin Fashion House had begun cooperation with the famous affordable clothing brand, as well as the imminent release of their joint winter collection. It was presented to the public on November 4 and went on sale on November 20, 2010. The collection was available in 200 H&M stores around the world, and the day before the start of global sales, it arrived exclusively in the store in Las Vegas.
Sales location
To date, Lanvin brand boutiques are located in Amman, Ankara, Athens, Beverly Hills and Bal Harbor, Beirut, Bologna, Casablanca, Doha, Dubai, Ekaterinburg, Geneva, Hong Kong, Jakarta, Jeddah, Kaohsiung, Kuala Lumpur, Las Vegas, London, Moscow, Milan, Monte Carlo, New York, Paris, Rome, Samara, St. Tropez, Salmia, Shanghai, Singapore, Taipei, Tokyo, Toronto, Warsaw, etc. Lanvin Las Vegas Boutique includes only collection menswear, and a boutique in Bal Harbor - only for women. These stores were the first in the United States. In July 2010, a Lanvin boutique also opened in New York, on Madison Avenue. Lanvin's largest wholesale customer is the famous Barneys department store in New York. One of the brand's boutiques opened in April 2011 in New Delhi. total area store in Beverly Hills with an underground VIP entrance is 560 square meters. In 2012, the seventh US boutique opened in Chicago.
In October 2015, it was announced that Alber Elbaz had left the post of head of Lanvin. In March 2016, she was approved as the creative director of the brand.
Directors and officers of Lanvin after the death of Jeanne Lanvin
1946–1950: Marie-Blanche de Polignac (owner and director);
1942–1950: Jean-Gamon Lanvin, cousin of Marie-Blanche Lanvin ( CEO);
1950–1955: Daniel Gorin (CEO);
1959: Yves Lanvin (owner), Madame Yves Lanvin (president);
1989–1990: Leon Bressler (Chair);
1990–1993: Michel Pietrini (Chairman);
1993–1995: Luc Armand (Chairman);
1995–2001: Gerald Azaria (Chair);
2001–2004: Jacques Levy (CEO);
Designers
1909-1946: Jeanne Marie Lanvin (Chief Designer);
1946–1958: Marie-Blanche de Polignac (CEO and designer);
1950–1963: Antonio Canovas Castillo del Rey (women's collections);
1960–1980: Bernard Devo (hats, scarves, Haute Couture, women's line "Diffusions");
1964–1984: Jules-Francois Crahay (Haute Couture collections and the Boutique de Luxe line);
1972: Christian Benois (men's Ready-to-Wear collection);
1976–1991: Patrick Lavoie (men's Ready-to-Wear collections);
1981–1989: Meryl Lanvin (Ready-to-Wear collections, Haute Couture collection in 1985 and women's "Boutique" collections);
1989–1990: Robert Nelissen (women's Ready-to-Wear collections);
1990–1992: Claude Montana (five Haute Couture collections);
From 2016 to 2017:(creative director)
From 2017 to present: Olivier Lapidus
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