The fast food market is growing even in a crisis, in this regard, the opening of a pizzeria is relevant even in the current market conditions.
Since the end of 2014, there has been a decrease in attendance at catering establishments. And before you open a pizzeria, you should carefully analyze the situation in this market. So what do the statistics say?
According to a study by the analytical agency NPD Group, in 2014 the number of consumer visits decreased by 1%, and from January to April 2015, the restaurant market lost up to 7%. To make up for losses, institutions Catering increased use of promotional offers.
According to NPD Group calculations, in 2015, due to promotional traffic, a 3% increase in visits was expected, with fast food establishments accounting for 10% of the growth, while restaurants are predicted to be able to reduce the drop in visits by 3%, i.e. the decrease in attendance will occur not by 6%, but by 3% (Fig. 1).
networks fast food(the NPD Group agency also includes pizzerias among them) following the results of the 1st quarter of 2015, they showed a significant increase in visits - 8%, which, against the background of the general situation in restaurant business looks amazing (Fig. 2).
According to the NPD Group, for the first 9 months of 2015, the number of visits to fast food establishments increased by 10%, and the number of pizza delivery orders also increased by 6%, compared to the same period a year earlier. At the same time, the analytical agency links the growth in pizza orders with “maturity” Russian market. Ordering pizza to the office or home has already become a habit of Russians.
The following graph will show more clearly which catering establishments were especially popular among Russians in 2015 (Fig. 3):
Based on the information above, it is obvious that the catering business is still as profitable as it was in pre-crisis times. And the format of pizzerias, as a representative of fast foods, is the most successful today. In order to start implementing our plan, let's figure out how to open a pizzeria from scratch - what steps you need to go through before you open the door of your establishment.
Preparing to open a pizzeria
First you need to develop a concept for your business, draw up a clear plan and sequence of actions.
Basic steps:
- Choosing the format of the future institution.
- Finding a room.
- Bringing the premises in line with sanitary and epidemiological and fire safety requirements.
- Purchase of equipment and hiring of personnel.
- Notification to supervisory authorities.
- Carrying out promotional activities.
- Start of activity.
Now we will analyze in detail the key steps: the choice of format and the procedure for opening a pizzeria in the context of coordination with Rosptrebnadozor and other services.
Choice of venue format
Having decided to open a pizzeria, where to start is easy to guess - you need to decide on the scale of your business, i.e. with the format of the institution. The following formats are popular today:
The restaurant is the most capital-intensive project. For this format, there are additional requirements for the choice of premises - there must be enough space to place tables for visitors. And the kitchen will require a larger set of equipment, because. In addition to pizza, the restaurant should also offer other cold/hot dishes. There will also be a need to hire more employees who would be busy with cooking and serving visitors.
A pizza bar will require less investment, but still the requirements for the completeness of the equipment and the necessary capacity for the room remain.
A pizzeria at a food court in a shopping center is the most ideal option for those who want to save money on equipping the hall and purchasing bulky equipment, but at the same time make good money on a large number of orders. Such pizzerias shopping malls should serve customers quickly and at reasonable prices. Therefore, the main emphasis should be placed on the purchase of equipment for the showcase, as well as for heating and cooling dishes.
Pizza delivery is the most economical option for organizing a business. The requirements for the premises here are based on compliance with sanitary standards, there is no need to spend money on the interior. In addition, there is no need to look for a room with reference to places with high traffic, and its area may be small. You can also save a lot on equipment by buying only what you need to make pizza and store frozen convenience foods and ingredients.
After you decide on the format, we produced everything economic calculations, decided on the premises, now the fun begins - bringing the premises in accordance with the requirements of Rospotrebnadzor and the fire service.
Important: Since December 2008, obtaining permission from Rosporebnadzor to open a public catering enterprise is not required; when opening, it is enough to submit a notification, while the premises must comply with all established requirements.
The main requirements of Rospotrebnadzor for a pizzeria
- Hot/cold water supply and sewerage should be connected to the premises, supply and exhaust ventilation should be equipped.
- Walls production premises must be covered with tiles or painted with water-based paint at a height of at least 170 cm from the floor.
- If the premises are located in a residential building, then it will be necessary to comply with the requirements for permissible noise and vibration standards.
- Availability of ventilation to remove odors The basement is not suitable for a pizzeria.
Notification of Rospotrebnadzor and obtaining the conclusion of the fire service
Important: Activities cannot be started until a notification is sent to Rospotrebnadzor about the start of activities.
For catering establishments, which just include pizzerias, in accordance with sub. 3 p. 2 art. 8 of the Law "On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state supervision and municipal control" dated December 26, 2008 No. 294-FZ, a simplified procedure for notifying state bodies that control this area.
In accordance with clause 3 of the Government Decree “On notification procedure start of implementation certain types entrepreneurial activity» dated July 16, 2009 No. 584, catering establishments should apply with a completed notice to the territorial body of Rospotrebnadzor. The notification is filled out on the form, which is approved in Appendix No. 2 of the above government decree.
A notification can be sent only after state registration and registration with the Federal Tax Service Inspectorate of a legal entity (or individual entrepreneur), but always before the start of activities (clause 5, article 8 of Law No. 294-FZ).
What information should be included in the notice?
The notification will need to indicate registration information about the legal entity (or individual entrepreneur), as well as indicate the address of the premises in which the activity will actually be carried out. You will also need to confirm that the premises, equipment, vehicles and personnel meet the stated mandatory requirements for this type of activity.
Before sending a notification, you will need to conclude a number of agreements with third parties. For failure to provide a notice or for providing false information, the businessman will be liable under the Code of Administrative Offenses.
Package of agreements:
- for the removal of municipal solid waste and food waste for disposal (or disposal at a landfill);
- for disinfection / disinfestation / deratization on permanent basis;
- for disinfection of ventilation systems and delivery vehicles;
- for dry cleaning and laundering of staff uniforms.
It is necessary that the medical staff have issued medical books (and that workers undergo regular medical examinations). Certificates/passports must be available for all used equipment, and measuring instruments and volumetric utensils must be verified.
The notification shall be completed in two identical copies and submitted to the regulator in person, by mail or via electronic communication channels.
Notice must be sent by post by registered mail and contain a description of the attachment. Electronic document, signed digital signature can be transferred through the portal https://www.gosuslugi.ru/ or directly to email multifunctional center for the provision of public services.
The second copy of the notice, drawn up on paper, is given / sent to the applicant on the day of his registration.
Helpful service: You can search and check whether information about the sent notification was entered at the link http://notice.crc.ru/# .
If you plan to sell in a restaurant or pizza bar alcoholic drinks, then in order to obtain a license, you will need to obtain a conclusion from the State Fire Service of the Ministry of Emergency Situations of Russia (Gospozhnadzor) on the fire-prevention condition of the pizzeria premises. For its execution, you will need to provide, in addition to registration documents for a legal entity (IP) and a lease agreement for premises (or a certificate of ownership), the following documentation:
- an act of commissioning a fire alarm and a contract for its maintenance;
- the act of measuring the insulation resistance;
- technical documentation for the premises (explication);
- an order to appoint a person responsible for fire safety (this person must have a certificate confirming the development of the fire-technical minimum);
- fire escape plan.
After you have been brought to the premises in accordance with the requirements of the State Fire Supervision Service and Rospotrebnadzor, you will only need to find staff and conduct an advertising campaign.
There is another option to start, this is to buy a ready-made business model (purchase a franchise), this will greatly simplify the procedures, but it will be somewhat more expensive than opening from scratch.
Franchising a pizzeria
by the most in a simple way immediately start exercising profitable business will open a pizzeria franchise. Then you will not need to spend additional money on an advertising campaign, and the franchisor will be given the opportunity to undergo training.
In the market for pizza parlor franchises, there are several attractive offers to highlight. Let's get acquainted with them.
Pizza Time
Pizzeria format - 3 in 1 - pizzeria + takeaway + delivery
Franchise conditions:
- Lump sum- 299 thousand rubles;
- Royalty - 3% of the profit monthly;
- The volume of investments - 1.625 million rubles;
- Payback period - 9-14 months.
You will get more information about this franchise if you read the article “Pizza Time Franchise”.
Dodo Pizza
The business is presented in three formats: Family Pizzeria, City Pizzeria and Dodo Express.
The franchise of the pizzeria "Dodo-Pizza" includes the following conditions (Fig. 6):
- Lump sum - 413 thousand rubles. (in view of VAT);
- Royalties - 3.5% of revenue + VAT monthly in the first year and 5% + VAT - from the second year;
- Investment volume - 3 million rubles. (a pizzeria with a hall - from 5 million rubles);
- Profitability - 15-25%;
- Payback period - from 12 months.
Papa John's
- Lump-sum contribution - 35 thousand dollars (equivalent - 2.641 million rubles);
- Royalty - 7.5%;
- The right to an exclusive - 7 thousand dollars (equivalent to 528 thousand rubles);
- The volume of investments - 8-12 million rubles;
- Payback period - 2-3 years.
Of course, pizza is becoming more and more popular, especially among young people.
That is why many are interested in the question of how to open a pizzeria in small town.
What paperwork will need to be done? What equipment should be purchased? Will such a business be profitable and what determines its success?
What should a pizzeria look like?
Of course, before opening such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but there are other dishes on the menu, as well as a wide range of drinks and cocktails.
A traditional pizzeria is somewhat reminiscent of fast food. The main target category here are young people and children. Therefore, the menu in such an institution can be reduced, but the speed and quality of service, on the contrary, can be increased.
Besides, in small town It would be appropriate to open food delivery. In such cases, the production of pizza, as a rule, takes place in a specially rented premises or even at home - the dish will be delivered directly to customers' homes or work. You don’t have to rent a cafe space, add new dishes and drinks to the menu, hire service personnel, etc. This is the least expensive type of business, but at the same time, the profit here is appropriate.
Therefore, first of all, you should decide what exactly you are going to open, and what category of the population will become your regular customers- in accordance with this, you will need to rent and design a room, make a menu, etc.
How to open a pizzeria in a small town? Required package of documents
Of course, you will have to register with tax service and go through some other instances. What does it take to open a pizzeria? Register first as individual entrepreneur or open a limited liability company.
If you plan to sell alcohol or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, the fire service and the labor protection service.
Where is the best place to locate an establishment?
If you are interested in questions about how to open a pizzeria in a small town, then you should know that location plays an important role. You should not rent a room near restaurants, bars and other catering establishments. It is best to open a pizzeria either in a busy part of the town (for example, in the center) or in a densely populated residential area (in such cases, the majority of customers will visit the establishment in the evenings and weekends).
It should be noted that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a cloakroom, a locker room for staff, and a room for washing dishes.
An uninterrupted supply of electricity and water is a must. In addition, you will need a ventilation and air conditioning system.
Choose an interesting style for decorating the hall, select the appropriate furniture and other decorative elements. The main thing is that visitors feel comfortable and cozy.
The required amount of equipment for a pizzeria
Naturally, in order to prepare food and receive visitors, you need to prepare. How much pizzeria equipment do you need? For example, it will be necessary to purchase refrigerators for storing raw materials.
You will definitely need ovens for a pizzeria. In most of these establishments, they are placed right in the hall, behind the bar - so visitors have the opportunity to watch the preparation of their dish, and the aroma of freshly baked pizza becomes the best advertisement.
If you are going to serve other meals at pizzerias, then you will need a kitchen with appropriate equipment, in particular, refrigerators and freezers, a microwave, a stove (it is desirable to have both electric and gas), and an oven. Do not forget about the necessary kitchen utensils and other accessories.
As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. It is also worth buying a coffee machine, as many visitors love this drink.
It is best to purchase a computer with the appropriate software- this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you can arrange viewings of important events, such as football matches.
Other necessary materials and raw materials
Naturally, for cooking you will need products. Most likely, there are companies in your city or somewhere close to it that will gladly provide you with the raw materials you need for cooking, such as flour, sugar, ice cream, alcoholic beverages, etc. It is unlikely that finding products will be a problem for you. It is quite another thing - fresh vegetables and other ingredients that are not subject to long-term storage.
If you are going to be engaged in the delivery of pizza, then you should worry about disposable tableware. And even if you are not going to deliver meals, some customers are much more willing to take them home or to work with them - not everyone has the time or desire to eat in public place. Do not forget about the special wooden boards on which it is customary to serve pizza. And, of course, you should have enough tableware, glasses, wine glasses, mugs, cutlery, etc.
Pizza is popular all over the world, and in different countries it is prepared in different ways. Real Italian pizza, of course, is only made in Italy. Local pizzerias are even inspected by government inspectors who monitor how Italian pizza standards are met. However, you can enjoy the taste of almost real Italian pizza at home, if you know what its main features are, what products to use and how to cook it correctly.
Features of real Italian pizza
There are many versions and assumptions about where pizza was born. One of the most common is that pizza was actually invented not in Italy, but in Greece. The Greek dish plakuntos was an unleavened cake in which cheese was placed. Subsequently, the Romans only slightly changed this recipe.
Interestingly, it was only from the 16th century that tomatoes began to be added to pizza. From that moment, the gradual spread of a delicious delicacy around the world began. Now traditional Italian pizza in different regions is prepared in completely different ways. For example, American pizza is characterized by high rims, great thickness, and a wide variety of toppings.
But what does it look like real italian pizza? It has several key features. First of all, it is a very thin, plastic base. To prepare the dough, fine flour is used, which is mixed with ordinary baking flour. Moreover, the dough is never rolled out with a rolling pin, it is thrown up, rotated and wrinkled by hand. Thin traditional Italian pizza is less high-calorie than American, but it is more tasty and balanced.
Contrary to popular belief, pizza doesn't have to be thick and big. Real Italian pizza is just like that - on a thin dough with a thin layer of toppings. The dough should be elastic and soft, and when baked, it should acquire an appetizing crust.
The second important point is that in traditional Italian pizza, only three to four ingredients are used for the filling. Usually these are tomatoes, olive oil, mozzarella cheese and basil. It is allowed to add garlic and oregano. The taste of pizza smoothly flows from cheese to olive and tomato, while each ingredient complements and emphasizes the taste of the other.
Cooking real Italian pizza wood stove at a temperature of about 200 degrees. When baking, the pizza needs to retain its elasticity so that it can be folded in half without breaking the crust.
What is a real Italian pizza
Classic Italian pizza
Italy currently has about 2,000 various kinds pizza. But the classic Italian pizza, in which the above rules are respected, applies to only three. Firstly, this is the well-known "Margarita" stuffed with tomatoes, mozzarella cheese and basil.
Secondly, Marinara pizza, which is prepared without mozzarella and basil, but with garlic, olive oil and oregano. And, finally, the third pizza, which can be attributed to the classic one, is Margherita-Extra. It is prepared in the same way as the regular Margherita, but it uses several different varieties of tomatoes and mozzarella cheese from southern Italy, obtained from buffalo milk.
A separate place in Italian cuisine is occupied by Neapolitan pizza, which has many fans around the world. It can also be attributed to the classic, since there are specific standards for its preparation. In particular, the diameter of a Neapolitan pizza must not exceed 35 centimeters. The edges of such a pizza must necessarily have a kind of "sides" with a height of 2 - 3 centimeters.
A Neapolitan pizza is prepared with peeled tomatoes of a certain variety, buffalo mozzarella cheese, garlic and fresh basil leaves. It is best that the tomatoes are San Marsano varieties grown on the slopes of Vesuvius. In addition, olive oil is certainly added to the pizza. This pizza is very tender and flavorful.
Regional pizza in Italy
Of course, nothing prevents you from deviating from the traditional rules regarding ingredients and cooking features. Therefore, different regions of Italy have their own recipes for making pizza with meat, seafood, vegetables and fruits.
For example, in Rome, Lazio pizza is popular, which, in comparison with the traditional one, is distinguished by its large thickness (1 - 2 centimeters). Tomatoes, mozzarella cheese, anchovies and olive oil are added to it. And in the Apulia region they like to feast on pizza "Calzone". Its peculiarity is that all the filling is baked inside. Sun-dried tomatoes with cheese are used as a filling for closed pizza.
Pizza Calzone In Sicily, they prefer to cook spicier pizza with chili peppers. Very popular throughout Italy is the Four Seasons pizza, which is divided into four equal parts. Each part has its own filling - mushrooms, ham, olives and artichokes. In Florence, they prepare their own pizza, which differs in that an egg is baked on it. Kids love this pizza.
Thus, pizza in Italy is characterized by great variety. The filling for it can be mushrooms, meat, vegetables, fruits, herbs, fish and seafood. But in any case, in order to enjoy the taste of Italian pizza, it must be eaten hot. Only hot pizza will allow you to experience the beauty of crispy dough with tomato sauce and mozzarella cheese. Pizza taken out of the refrigerator is completely different in taste.
You can try making traditional Italian pizza at home, although this will require some experience and skills. Of course, you can always buy semi-finished products in the store and quickly cook pizza in the microwave, but your own homemade pizza will certainly be much tastier, more nutritious and healthier.
Having got acquainted with the menu of the Pizza Empire company, it is easy to guess why so many people become customers of this delivery service, because it is simply unrealistic to find somewhere the same affordable prices as here. However, although the local culinary specialists cook quite well, they will not be able to deceive the true gourmet, who could easily distinguish these dishes from the original Italian recipes. And all because here, as in any other domestic restaurant, they serve pizza adapted to the gastronomic preferences of Russian residents. Whereas in Italy itself, of course, people eat a slightly different food.
In order to understand exactly what all these differences that we mentioned earlier lie in, it will not be superfluous to visit sunny Italy - this is the only way you can feel the local flavor and understand what it would seem like the most ordinary food for the inhabitants of this country.
Each of the Italian provinces has its own culinary characteristics, which is due to the fact that all regions of this country have their own special climatic conditions. For example, in the northern regions of the country, pizza chefs do it almost the way we are used to. And all because France is located next door, whose culinary traditions are closely intertwined with the local ones, as a result of which the cuisine of this province is very similar to ordinary European cuisine. But the inhabitants of the southern regions, who have not undergone such a gastronomic expansion of their neighbors, prepare pizza according to the national traditions inherited from their ancestors.
The recipe for the iconic pizza has been passed down in Italian families from one generation to the next. It is thanks to this dish that it has become international, because the inhabitants of this country, who are distinguished by their entrepreneurial spirit, live in all corners of the world, and, of course, do not give up their usual food in new places.
If in the United States today pizza is equated with fast food, and it is often eaten literally on the run, then for Italians this is a real crime. Like all southern peoples, they do not tolerate haste, and like to do everything very measuredly. Therefore, in Italy, pizza is eaten only in restaurants, talking with each other, invariably washing down their lunch or dinner with a glass of light local wine.
There is a persistent misconception that Italians do not go to restaurants and cook pizza exclusively at home. But in fact, this is rather true for Russians, because it is not for nothing that the number of catering establishments in Italy is much higher than in Russia! Moreover, good pizza is prepared here not only in large fashionable restaurants, but also in small cafes scattered throughout the country.
Loading...