Billboard in the city or on the highway. How to put a billboard on the track. How much does it cost to put up a billboard near the road. How to put up a billboard

How to install an advertising structure along the road. How to put up a billboard

However, keep in mind that this is not an easy task, requiring an agp rental and special skills in this matter.

Places for advertising on the site in Yanaul

The Internet is increasingly entering our lives, increasing its presence in the new business space. For those who do not want to miss out on new markets, we are starting to provide a new service - advertising on the Variant-52 website.

What is a banner?
A banner is a graphic (static or animated) element on website pages with short enticing information that stimulates a click. By clicking on the banner, the user is redirected to a page with more detailed information about the advertised product, work or service.

Cross-cut banner in the header
Banner of standard size 728 by 90px with an active link, located on each page of the site, right in the header, which increases its clickability. The cost of placement is 2000 rubles per month.

Cross-cutting banner in the right column
A banner with a width of 240 and a height of 100 to 400px with an active link will be placed on the first screen in the right column on each page of the site. The cost of placement is 1000 rubles per month for a banner with a height of 100px, plus 300 for each additional 100px.

Cross-cutting banner in the right column in the "Ads" section
Banner 240 wide and 400px high will be placed in the right column on each page of the "Ads" section (more than 400 pages). It is possible to move vertically, for example, so that the advertisement of a car shop is next to advertisements for the sale of cars, etc. The cost of placement is 400 rubles per month without an active link, 800 rubles with an active link.

Other options for advertising on the site
There are other options for placing advertising banners on the site, specific pages, for example, taxi advertising on pages with bus schedules, etc., as well as advertising articles.

How to put up a billboard in the city?

Ready to consider all your suggestions.

Send all applications by e-mail: [email protected] with notice " Advertising on the website"

About the site "Variant-52"

The site was created over five years ago. News, reference information, private announcements are published. During its existence, the site has gained high positions. Well indexed search engines.
Thematic citation index of the site to date -

Separately about attendance. On average, the site is visited by more than 4 thousand people a day, and if you look at the presented graph, you can clearly see that the peak of traffic falls on weekdays, which means that the site's audience mainly consists of working people, respectively, with purchasing power.
Included in the top ten most visited sites of the Republic of Bashkortostan according to the portal

APPROVAL OF OUTDOOR ADVERTISING

there is no need to obtain permission from the municipal authorities to install advertising materials;
do not have to conclude a contract with the owner of the land;
there is a ready-made metal frame;
the design will fully comply with safety requirements;
ensuring timely repairs and maintaining the structure in perfect condition.
But at the same time, own billboard provides the following options:
independently change advertising, if necessary;
use both sides of the shield for advertising;
rent out for a certain profit.

If the billboard is located in the immediate vicinity of motorways, which is the case most often, then the approval of the relevant authorities is also required here. Attaching the banner on the road brings more and more effect, as it will be seen by both pedestrians and drivers and passengers of passing cars.

If model development is required, a turnkey shield can be installed. This will provide the following benefits:

layout development from professionals;
creating a banner on one of the selected materials;
installation on one or more boards;
maintenance, timely replacement of lighting, repair of obsolete elements or fasteners.

The cost of installing advertising banners over motorways directly depends on the materials used, as well as on the side of placement. Of course, if the banner is installed facing passing cars, then the price will be higher than against traffic. If finances allow, it is advisable to install billboards on both sides, for greater efficiency. The costs will fully pay off, due to the expansion of the clientele.

To promote goods and form a positive image of the company, advertising on billboards will be effective. This kind advertising medium allows you to get a wide coverage of potential audience in a particular location. It is effective to advertise goods and services of mass demand on outdoor billboards.

Billboard advertising: effectiveness, pros and cons

Billboard advertising is one of the most popular and effective communication tools. necessary information consumer. Billboard (bill board, bigboard) - a large-format advertising structure, which can be made in different sizes and configurations, is placed on street highways, busy areas with a large traffic and passenger flow, as well as on the walls and roofs of buildings.

Evaluation of effectiveness, advantages and disadvantages

When evaluating the effectiveness of placing an advertising message on such media, it is necessary to calculate the number of possible advertising contacts, taking into account the volume of the total potential audience in a particular location. To obtain such indicators, with the help of special techniques and with the use of coefficients, the main components of the target audience are measured: pedestrian flows, flows of personal and public vehicles.

Efficiency mark

Assessing the impact of a particular design on a potential audience, the following characteristics are studied:

visibility distance and visibility obstructions;
transport position and width of the carriageway;
angle of rotation;
distance to the traffic light;
the presence of competing designs.

The calculation of the efficiency indicator is carried out by the methods of mathematical modeling, taking into account the assessments of experts.

Advantages

Wide coverage.
How to put up a billboard

Due to their large size (from 18 sq.m.), billboards provide viewing of an advertising message by a large number of target audiences. Potential consumers who do not watch TV, do not read the press, most often pay attention to such outdoor advertising. These are people with high employment, with an average and high level of income, and advertising of most goods is designed for such a segment of customers.
Possibility of territorial selection of placement.
Kudos.
Unobtrusiveness.
Locality.
High price. The price for renting one side of the billboard is from $250 per month, while the recommended placement period is from three months, since people do not begin to notice advertising from the first day.
Oversaturation. The perception of advertising is difficult due to the fact that a large number of structures are installed in popular places. In order to stand out from competing billboards, custom configurations and backlighting can be used.

Flaws

For what types of activities it is effective to use advertising on billboards

The qualitative characteristics of the advertising medium must be considered in relation to the type of activity that needs to be advertised. When choosing promotion tools, the following factors are evaluated: coverage area, distribution methods, target audience, advertising budget, and many others.

trade and entertainment centers, shops, salons;
cinemas, nightclubs;
establishments Catering- cafes, restaurants, fast foods;
sports and fitness clubs;
law firms, notary and law firms;
car dealerships and national car manufacturers;
banks, insurance companies and other institutions providing services to the population;
private medical and dental clinics, pharmacies;
exhibition companies (before events);
major political parties and public organizations, government agencies.

and ineffective for:

manufacturing enterprises producing B2B goods;
enterprises producing consumer goods for import.

perception efficiency. Lettering and pictures should be large and bright, as they will not be readable from a distance.
Choice of material for the poster. Special papers ( blueback, backlit) are suitable for a short rental period - 1-2 months, vinyl banner sheet - for up to 1 year.

Comparative analysis for specific types of goods

Evaluation of the effectiveness of placement on billboards for two groups of goods: the production of three-dimensional tiles and a mini-farm for breeding chinchillas.

Volumetric tiles production

For a manufacturing company that manufactures and sells tiles with a three-dimensional 3D effect, placement on a billboard will be effective under the following conditions:

If a target audience is the end consumer. AT advertising layouts it is necessary to indicate the specific addresses of stores, or contacts of dealer companies.
Rent an advertising structure next to a store or industrial premises where tiles are sold.
Availability of an advertising budget from $500/month.
Development of a memorable advertising layout.

Organization of a mini-farm for the production of chinchillas

For such a business, placement on billboards will be ineffective, since the main sale is carried out in specialized ateliers and pet stores using direct sales methods.

Pyotr Stolypin, 2013-09-21

Questions and answers on the topic

No questions have been asked for the material yet, you have the opportunity to be the first to do so

How to put up a billboard?

Road billboard installation

there is no need to obtain permission from the municipal authorities to install advertising materials;
do not have to conclude a contract with the owner of the land;
there is a ready-made metal frame;
the design will fully comply with safety requirements;
ensuring timely repairs and maintaining the structure in perfect condition.
But, at the same time, your own billboard provides the following features:
independently change advertising, if necessary;
use both sides of the shield for advertising;
rent out for a certain profit.

If model development is required, a turnkey shield can be installed. This will provide the following benefits:

layout development from professionals;
creating a banner on one of the selected materials;
installation on one or more boards;
maintenance, timely replacement of lighting, repair of obsolete elements or fasteners.

We offer the following list federal laws related to the implementation of advertising activities:

Federal Law of March 13, 2006
Billboard on the road
tax code Russian Federation;
Code of the Russian Federation on administrative offenses dated December 30, 2001 No. 195-FZ;
Federal Law of May 7, 2013

Own business on the rental and installation of billboards

Their production requires precision, accuracy and, of course, special equipment. This category allows you to draw the attention of the consumer to the location of various shopping and entertainment centers, manufacturing companies, car showrooms and others commercial organizations. Among other things, to advertising structures includes non-standard lighting and dynamic installations.

Important nuances In this field of activity, the most serious snag is the coordination of each individual place where the billboard will be installed. To install it on the territory of any locality, it is necessary to conclude an appropriate agreement with the administration or the tenant of the land plot. If the shield needs to be placed on a residential building, a written agreement of the residents is mandatory.

How to make money renting billboards

This will allow working on a simplified system of taxation and financial reporting. However, for a large-scale production of outdoor advertising, it is better to choose an LLC. Marketing The search for clients begins with a list of services and a price list.

Attention

You should not decide on the price in the process, so to speak for the client, this will show you not from the best side and scare away customers. At first, it will be difficult to grab a large customer, so focus on a small entrepreneur. The method of good promotion of services will be the provision of installments for a large-scale order, as well as the provision of discounts.

Add free services to the price list. For example, free installation or layout development. Perhaps the cost of these works will be included in the price of the finished product, but the fact of free offers will attract the buyer. Get creative with your own advertising. Let it be your calling card.

How to make money on billboards?

billboard installation business

That is, not everything is called advertising, what it is. To begin with, you can produce small, maybe not even very expensive, but in demand products, and then, having expanded the list of equipment, accordingly move on to larger and more expensive outdoor advertising. Before we start Outdoor advertising at each stage of its production allows its manufacturer to earn: 1. Direct earnings on the production of a finished advertising product, the cost of which, as a rule, is 2 or even 3 times higher than the cost of raw materials.

2. Installation of outdoor advertising income from the difference between the cost of installing advertising for the customer and the cost of the installation team. 3.

How to install a billboard in the city

The installation of a billboard should be preceded by many procedures: approvals and permits. But before going through the authorities, it is necessary to register an individual entrepreneur or LLC. With the usual individual no one will talk.

How to make money on outdoor advertising-city-format

The next issue in this case will be the process of creating advertising. Of course, you can agree with clients at the beginning that you will not be engaged in the creation of an advertising canvas. However, this is extremely unprofessional and can be intimidating. potential customers still at the application stage.

It would be advisable to hire a person for these cases who knows firsthand various graphic editors and will be able to make the desired layout in the shortest possible time, which, after printing, will be stretched onto the finished billboard advertising frame. However, if this option does not suit you, you can study programs such as Adobe Photoshop or the same CorelDRAW yourself. These are powerful programs for working with graphics. They may well help you make exactly the billboard your client wants.

Everyone knows what noise is. Wherever a person is, noise sounds accompany him everywhere. natural phenomena(thunderstorm, rain, wind), as well as everything that is created by man (cars, factories, elevators, railways, subways and other benefits), accompanied by noise effects. Soundproof fences will help to cope with unpleasant decibels.

No one doubts that noise (hum) is the essence of our life and should be perceived as reality. But everything is fine if the noise does not exceed the permissible values. Otherwise, especially residents of megacities, are prone to noise discomfort and, as a result, numerous stresses and illnesses.

If it is impossible to eliminate all noise sources, then it is quite possible to reduce their level to a minimum (optimal) level using noise-absorbing fences.

Noise Features

Random vibrations of sound, which are called noise, are characterized by:

amplitude;
frequency;
sound volume.

A strong influence on the level of noise that we hear in a room has a distance to the sound source, humidity, air temperature and even wind.

Advice! As the distance to the noise source increases, the sound pressure level decreases by 6 dB.

Types of fences

Classification

All fences that are designed to combat noise are divided into:

sound-reflecting;
noise-absorbing;
combined.

Agency " Big city» offers roadside billboards(city boards measuring 2.7x3.7 meters) to attract customers in Moscow and the region. We place advertisements in different districts of the city, we provide full-cycle services: we accompany you from the development of a layout to the direct placement of advertising.

The main thing that our company is used to guaranteeing to its customers is the result. At the same time, advertising on city boards is one of the most effective ways achieve it. You can independently choose the place of publication among those that we offer individually for the tasks of your campaign.

In addition, you will be pleased with the price. The cost of such accommodation starts from 25,000 rubles per month, and for this money you can get dozens of new customers.

competition for a particular billboard from advertisers;
the location of the structure (the center of Moscow, the outskirts or sleeping areas; a busy highway or a road with low traffic congestion);
time of its placement (season / off-season of your business plus time of year).

In any case, we will help you choose the best billboards on the roads, depending on the budget, as well as the target audience.

Choose city boards of various formats:

unilateral;
two-sided, where one surface is dynamic and the other is static;
bilateral, where both surfaces are dynamic;
prisms.

Why are billboards on city-board roads so good?

Note. City boards are also often referred to as scrollers or simply "billboards".

When choosing between city boards and banners 3x6 meters, choose the first of them: it will be the most optimal solution. On the one hand, there will be a focus not only on passersby, but also on motorists, on the other hand, the city board is much smaller in area, and therefore cheaper.

Let's add the benefits:

A person inevitably encounters such advertising. A passer-by will not be able to “turn it off” or otherwise ignore it.
Unlike other information distribution channels, no additional devices are needed for reading.
Wide reach and excellent value for money based on frequency.
It is possible to choose a region and a specific local market with the largest concentration of the target audience.
Despite the affordable cost of this format, the size of the advertising space will be sufficient to accommodate all the necessary information.

"Big City" offers billboards on the roads for advertising both with external and internal illumination. Also note: dynamic image rotation will be more profitable than static image rotation, and despite the slightly smaller coverage of your specific ad, it will still provide tangible benefits.

What are the requirements for advertising on scrollers?

Of course, when our client applies for an order, he wants to get a result: new customers, brand recognition, increasing the company's status in the eyes of potential buyers, etc. - the final KPI can be different. All of this can only be achieved if the billboards are placed on the roads correctly and made to meet a few key requirements.

the city board was constantly in the field of view of the target audience;
the advertisement itself attracted attention, was creative and unusual (but it all depends solely on the direction of your work and the tasks set for the campaign);
information was easily perceived on the go;
advertising was concise in its messages and understandable to a wide audience.

This outdoor advertising format 2.7x3.7 meters is most often used as an additional tool and allows you to reinforce the results of working with the media and the brand as a whole. Of course, those 2-3 seconds that a potential client looks at a billboard are not enough to convey complex information to him. But if you present it correctly, capaciously and catchy, then the growth in brand popularity, sales volume (and what else you want) will be immediately high.

Find out how to order advertising on scrollers in the company "Big City"

Billboards on the roads are remarkable in that they are located throughout the city, which means you will always have a large choice in terms of placement. Our marketers will help develop a new effective advertising, or they will work with your layout already ready.

The optimal and cost-effective solution to reduce the level of noise from the road, railway, construction site is a noise barrier. This design provides comfortable living conditions.

We will tell you what a soundproof fence is, what are its advantages and disadvantages, and also determine in which cases it is possible to require the installation of a screen in St. Petersburg.

What is a noise barrier - its difference from a conventional fence

Noise protection structures are made of a special material that can reduce the noise level and absorb it.

Such an improved fence of several layers has been created.

You cannot install the screen yourself, this is the main feature, since the fence requires calculations.

Here's an example: Having installed an ordinary fence enclosing the construction site of a new high-rise building, the residents of the building, located 500 meters away, still suffered from noise.

The fact is that the waves emanating from the construction site passed from all sides of the installed fence - and did not absorb the noise in any way.

Experts say that noise barriers have enough great length. It requires calculations from the organization responsible for the improvement of the territory.

Soundproofing fence solves such problems:

Protects from noise. Can fence off a quiet, residential area from a highway, railway, etc.
Holds road dust, dirt.
Protects residents from the possible consequences of an accident.
Limits the visibility of residents to the unaesthetic territory of the landfill, industrial zone, depot and railway tracks.
Some absorb harmful substances produced by transport.
Some generate electricity thanks to built-in photovoltaic panels.

The above are the features that distinguish an ordinary fence from a soundproof one.

Noise standards from the road, distance standards from the house to the road - who and how makes the calculations and fixes the indicators?

The noise level can be fixed commission, which includes employees of a specialized organization or laboratory for measuring noise.

It is the professionals who must determine what the noise level is, how long it lasts, whether the level is acceptable for comfortable living for residents of a certain area to which the noise is directed.

These and other indicators are documented.

Design and construction standards (SNiPs and SanPiNs) are legally established, which specify the conditions under which noise-insulating barriers can be installed.

Document Number	Title of the document
SNiP 23-03-2003	Construction norms and rules of the Russian Federation "Protection from noise".
Sanitary norms SN 2.2.4/2.1.8.562-96	Noise at workplaces, in the premises of residential, public buildings and in residential areas.
MGSN 2.04 - 97	Permissible levels of noise, vibration and sound insulation requirements in residential and public buildings.
SanPiN 2.1.2.2645-10	Sanitary and epidemiological requirements for living conditions in residential buildings and premises.
SNiP II-12-77	Construction norms and rules “Design standards. Noise protection.
Industry road methodological document No. OS-362-r dated April 21, 2003.

One of the documents noted that the screen should be placed as close as possible to the noise source. Its material must be made from solid sheets or individual panels.

A mandatory requirement for the material is that it must be sound-absorbing.

The fence must be installed so that the noise-retaining cover is directed towards the source.

Note what the noise level should be at different times of the day

Permissible noise level
Minimum		Maximum
		Daytime (from 7.00 to 23.00)	Night time (from 23.00 to 07.00)
No more than 40 dBA	No more than 30 dBA	No more than 55 dBA	No more than 45 dBA

Let us indicate what noise level occurs under different conditions:

*If measurements show more than normal, you can require the installation of a protective screen.

Background level in residential premises, subject to the installation of sealed windows	Outgoing noise level, dB
Windows on the avenue
Windows to the courtyard in a quiet area of the city
Out of town, away from the highway

Let's define the norms of noise from different sources:

Noise source	Outgoing noise level, dB
Passenger car (at a distance of 1 km)
Passenger car (at a distance of 3 m)
Loading - unloading of goods (according to SNiP)
Playground (according to SNiP)
Siren, car alarm (at a distance of 1 m)
Siren, car alarm (at a distance of 30 m)
Kutuzovsky, Leninsky, Leningradsky, etc. Ave. from 6 am to 1 am
Aircraft during takeoff and landing (at a distance of 2 km)
Railway, tram (at the front of the building)

Since a specialist fixes the noise level, residents can only provide audio, photo, video recording, which will record the noise source.

For example, construction is carried out without fences and fences.

Evidence will come in handy.

But if the noise comes from tram tracks, highways, railways, then evidence is not required here. One has only to indicate their dissatisfaction and put forward a claim.

Where to go to St. Petersburg to install a noise barrier between the house and the road - a step-by-step instruction

Follow the steps to achieve the installation of a noise screen in your area of residence:

Stage 1. Filing a complaint with Rospotrebnadzor

You should prepare a written application-complaint, in which you indicate all claims and dissatisfaction, possible cause increased noise and uncomfortable living.

Rospotrebnadzor specialists must collect sanitary and epidemiological expertise at your request and entrust its implementation to a specialized organization.

Such an examination will be free of charge for the applicant.

You can get acquainted with the results in Rospotrebnadzor with a specialist who dealt with your issue.

As a general rule, a written response must be sent.

Stage 2. Contacting the administration

If Rospotrebnadzor ignored your complaint, you can contact the authorities and ask them to deal with the problem.

The application is written in the same way, in any form. All important points are indicated.

Representatives of the administration are obliged to check the data, send a request to the noise measurement laboratory for an examination.

The answer must be provided to the applicant in writing.

Stage 3. Writing an application to the Prosecutor's Office

Law enforcement agencies will help resolve the issue if the above authorities refused to consider your complaint - or simply ignored it.

A complaint to the prosecutor's office is written in an arbitrary form, but - taking into account the requirements for documents.

It is better to write in a formal style, concise and clear.

Stage 4. Implementation of measures and installation of a soundproof screen

If the noise level is increased, then the commission conducting the examination must put forward requirements that eliminate noise sources - or isolate a residential building / block / district from them.

The measures will be spelled out in a written response, which you should receive from the authority you applied to. You just have to wait for the decision.

Stage 5. Conducting a re-examination

The company that will comply with the order must prepare a statement in which it will report on the implementation of the measures.

For example, it could be private organization or the administration, if it was necessary to protect a municipal, state facility - and it was he who was the source of noise.

Stage 6. Filing a claim with the court

A claim can be filed with the court if the source of noise caused damage to the life and health of a citizen or his property. This fact must be documented.

In addition, you must insist on an expert examination to prove the defendant's guilt.

Do not forget to attach all the answers received from the authorities to which you applied.

Advantages and disadvantages of installing a soundproof fence or soundproof screen

We will tell you what benefits the citizens of the Russian Federation will receive when installing a noise screen or fence:

They will acquire peace and tranquility by isolating their house from the source of noise.
The design will have an aesthetic appearance, perfectly fitting into the urban landscaped environment. Some panels are even coated with "anti-graffiti".
The house or residential area can be fenced off from dust, dirt, reagents and other harmful substances.
It will be possible to be sure that the structure will withstand mechanical stress and provide a comfortable life for citizens, protecting it from accidental incidents.
The construction is fire resistant. It will be able to contain a fire if it happens, for example, in a field.
Citizens will not have to install the fence themselves. This will be done by installers and specialists.

There are also disadvantages from installing such screens:

For motorists, a feeling of limited space is created.
The illumination decreases, the color and image may be distorted.
The area is divided into 2 unconnected sections. In an emergency, the fence is a problem. The same happens if any site must be immediately left, for example, in an accident.
High price. Calculations are carried out taking into account the price of the material. The approximate cost of 1 square meter of protection is 3-10 thousand rubles. The fence should be made long enough to absorb noise.
The screen may not absorb noise, but only change its direction. It is worth considering carefully the choice of design. Otherwise, later they will begin to complain about the extermination of birds, which often happens from a deafening noise directed upwards from the fence.