The car has long ceased to be a luxury. Transport is available in almost every family. Therefore, any business related to the maintenance of cars will bring good profits. In every small town or microdistrict, there must be a tire service. How to open it? Let's figure it out in order.

Varieties of tire fitting

Today, even a person without certain knowledge and skills can. The main thing is to have patience and the desire to succeed. How to open a tire shop must be drawn up first. You should first decide which type of tire fitting will be most in demand in a particular region. The most common is the stationary workshop. This is a traditional activity that includes the full range of services related to the functioning of the wheels.

It will be much easier to draw up a business plan for mobile tire fitting. This is a traveling auto repair shop on wheels, which will require much less financial costs to open. It is necessary to determine in advance the range of services that will be provided to customers. Much more will be able to earn not only on the installation of tires, but also on their sale. In addition, you can offer used tires in good condition.

It should also be borne in mind that tire shops are divided according to the type of vehicles serviced. The most common are workshops for You can also draw up an exclusive business plan. Tire fitting for specialized equipment (dump trucks, cranes and trucks) will be popular in the metropolis.

Documenting

It is not enough to write a good business plan. Tire fitting must be documented so that there are no problems with government agencies. Initially, you need to register with the tax authority. Can open a small workshop self employed. Will have to pay later single tax. In addition, you must register with pension fund. The more employees will work in the workshop, the greater the amount will have to pay public institutions.

Additionally, you will have to sign a lease agreement with the premises in which services will be provided. It will be easier for those who decide to open a mobile tire service. To provide services, you will only have to find a suitable vehicle.

Workshop Equipment

How to open a tire shop from scratch? A business plan will not do without the selection of the appropriate multifunctional equipment. All fixtures that can be used in the workshop are divided into automated, semi-automated and computerized. The latter option is the most expensive, but also greatly facilitates the work of the wizard.

First of all, you need to purchase diagnostic equipment. With its help, the specialist will quickly be able to identify any defects and damage to tires. Further work in the workshop depends on the quality of diagnostics. To paint the discs, you will have to purchase a special painting machine. You can not do without welding and balancing equipment. A special installation must be used to inflate tires with nitrogen. Nitrogen significantly slows down the aging process of tires and prevents corrosion of discs. For heat treatment of damaged tires, you will have to purchase special vulcanizers.

What else should be in the tire shop?

The workshop must be provided with a certain stock of cutting tools, gloves, special glue and other materials necessary to provide the full range of services. It is worth remembering that all cars are different. The workshop should provide assistance to owners of both domestic cars and foreign cars. First you will have to stock up on all the materials necessary for work.

The face of the workshop

What other points should a business plan include? Tire fitting is a popular institution among car owners. It is necessary to make sure that customers return to the workshop again if necessary. For this quality service delivery is not always enough. The workshop must be clean and tidy. The clothing of the employees is also important. Ideally, this should be the same uniform for all with the name of the company.

Before opening the workshop, you can contact a specialist to develop a logo. The designer will be able to create an original emblem that will become the face of the tire service. The logo should be placed on the stand at the entrance to the workshop, as well as on the same logo on the uniform of the firm's masters. The tire fitting emblem should be easily recognizable and pleasant to read.

Accommodation

The profit from its work depends on the place in which the workshop will be located. It is most optimal to open a tire shop near highways and gas stations. You can also start work in close proximity to major highways, car parks and the railway station. The main indicator here is a large influx of cars. The more vehicles pass by the workshop, the more drivers will pay attention to it.

Is not the best option for those who decided to open a tire shop from scratch. A business plan necessarily provides for a client audience. It is worth considering that in a confined space the number of regular visitors to the workshop will be limited.

When choosing a place for business, you need to pay attention to whether there are similar auto repair shops in the immediate vicinity. Unhealthy competition can become a serious obstacle to the development of your own business.

What expenses will be required?

Possible financial expenses must necessarily include a business plan. Tire fitting can be expensive if you plan to provide quality services to a large audience. But the initial investment will quickly pay off. If you take into account all the costs at the initial stage, you will need at least 8000 USD to open a large workshop. e.

What will include a tire fitting business plan? The sample will consist of the main cost. The purchase of basic equipment will require about 2500 USD. e. The purchase of tools, as well as inventory, will require about 500 USD. e. Rent will cost approximately 500-600 USD. e. monthly. Additionally, you will have to purchase cash register equipment. Its cost today is approximately 300 USD. e. You will have to spend about 200 cu on consumables. e. at the initial stage. About 2000 USD will be required for the advertising campaign and furniture for the workshop. e. In addition, you should consider the cost of wages to employees.

If there is no large amount, how to open a tire shop? A business plan can also be drawn up at minimal cost. In this case, the services will have to be provided independently in your own garage. Such a workshop will require no more than 1000 USD. e. at the initial stage. But you don’t have to count on big profits either.

What problems might arise?

In any, both at the initial stage and in the process of work, problems can arise and professional difficulties. Tire fitting is no exception. First of all, it should be noted that this type of activity is more seasonal. Car owners most often change tires in early autumn or spring, when weather conditions change. This must be taken into account when considering a tire fitting business plan. Any specialist will say that it is better to start the promotion of a workshop in the middle of autumn. When drivers need to change tires on their vehicles, tire fitting should already be known to many.

Competition can also be a big problem. This is especially true for those who decide to open a workshop in a small town. You will have to work hard to gain trust and popularity. At the initial stage, it will be possible to attract customers low prices and various promotions. The more services the workshop offers, the faster it will be able to unwind.

Advantages of the tire business

Despite the difficulties, tire fitting can bring a good income if it is properly organized. This type of activity is quite profitable. As practice shows, even small workshops organized in garages pay off very quickly. Provided that the services will be provided by two masters, the approximate monthly income will be 1000-1500 USD. e. In the off-season, profits can grow several times.

To open a workshop, you do not need to issue certificates and various license agreements. All you need is registration in tax office and pension fund. A minimum of official papers is another significant advantage. In just a month, if you wish, you can start a profitable business.

What should be remembered?

It is necessary to take into account all the nuances when considering a business plan (example). Tire fitting will be profitable if the work is done with skill. To do this, it is worth inviting only highly qualified mechanics to cooperate. On the wages employees cannot be saved. The work done by bad masters can lead to disastrous consequences. Often the cause of an accident is poorly installed tires. Just one incident can spoil the reputation of the workshop for many years.

Invest in tire fitting better themes who are well versed in this type of activity. Business should bring not only profit, but also pleasure.

Even an experienced mechanic, opening his own workshop, may face a lack of customers. Consider how to "promote" tire service, make advertising more effective, attract new customers and maintain the interest of regular ones.

How to attract customers to tire fitting?

• Who is your client?
• What are his needs?
• Why should he contact you?

The answers to these questions will be the starting point in determining the most effective methods marketing.

Let's take a closer look at what you need to consider to attract customers to tire fitting.

1. Increase loyalty

Encourage the client to take action. Offer him to take a picture of the car for free right after the tire fitting. Best photos post to Instagram or others in social networks. Most likely, the owner of the car will repost the photo, which means that potential customers will see your logo.

2. How to deal with dissatisfied customers

Every business has dissatisfied customers. Arguments and excuses will not help here, they will only negatively affect the company's reputation.

To fix the situation, you need to balance the negative with something positive. You can assign bonuses for found minor flaws. You can respond to a complaint with a promotional coupon, discount or special offer, for example, free storage of winter tires.

The main thing is not to ignore the complaints, otherwise the discontent will only grow. Let customers talk on the phone, enjoy bonuses, quick feedback. So, even if there is controversial situations you won't lose customers.

3. Capturing territory

• distance rule. Install outdoor advertising tire fitting near the workshop. With a serious breakdown, the driver will not get far, and with a frivolous one, he will not go to the other end of the city.
• attention rule. Remember the entrances to the city. Some of the orders are non-resident drivers. When the driver's tire goes flat on a long road, he will go to the first sign, where they will quickly fix it. Therefore, place ads where they are looking for them.
• context rule. Standing at a traffic light, the driver will not have time to read a long text. Therefore, on the billboards there is a map, contacts and a list of services. Do not overload ads with unnecessary elements.
• reciprocity rule. Remember partners. parts stores, Insurance companies, gas stations - none of them are against your business card.

When will the investment in tire service advertising pay off?

It is impossible to answer this question. For results advertising campaign many factors influence, including the age of the tire fitting and the qualifications of the employees. If you are planning to open your own business and are afraid that your investment will not return, the best solution is to buy a ready-made tire service.

When buying, payback can be calculated. The existing tire service already has a certain base of regular customers, to generate income immediately after the purchase. You will have a foundation that will provide a return on investment. Based on it, you can build a new advertising strategy to increase the profitability of tire fitting.

Tire fitting is a seasonal business and this is no secret to anyone. Typically, a tire shop has two peaks of activity per year during the general “changing shoes”, when many people switch to a round-the-clock mode of operation. The rest of the year there is a moderate lull in this business.

The first peak occurs at the end of autumn, when suddenly “suddenly” cold weather sets in and roads freeze or snow falls, and all car owners decide at once that they urgently need to change tires. This decision is especially strongly influenced by the number of accidents, the consequences of which people observe from the window of their car. Accordingly, long queues immediately line up for almost all tire fittings, and work is simply in full swing for several days or weeks. The same thing happens in the spring, when the snow melts and asphalt appears, though more moderately, because you can ride quite tolerably on winter tires in the spring, it’s not like riding on ice in summer.

For example, here are the statistics of requests for the word "tire service" in search engine Yandex.

Two seasonal bursts are visible very clearly. And it would seem that tire shops live and exist only for the sake of these few weeks. However, the standard approach to this business has significant drawbacks:

1) Due to long queues, potential customers are lost, which competitors are happy to serve

2) Most often, the flow is such that there is no time to even offer the client some additional services, which means lost potential profit

You can compare it to a funnel through which water is poured into a bottle. The funnel has a limited throughput and if you try to pour out all the water at once, then the bottle will end up with only what the funnel could get. Everything else is spilling around. If you squeeze 2 liters of water at once into a small funnel, then 200 grams will fall into the bottle - the funnel will not be able to physically accommodate more. How to make sure that all 2 liters get into the bottle? Pouring more slowly, and not all at once - this is obvious.

What does water, a funnel and a bottle have to do with it?

In fact, this is a direct analogy for the tire business. A bottle is a cash register, it is the capacity of your “pocket”. Funnel is bandwidth production capacity. If you can serve 100 customers in a day, then with all your desire you will not be able to let 130 pass through you. Water is precisely the customers. And when all of them at once on the cherished day of the first ice break to your tire shop, then most of them “splash” over competitors. And your first task is to stop the case. How? You already know the answer - pour less, but longer.

You need to “stretch” the changeover period so that all your customers have time to change tires and so that none of them gets to competitors. And for this, it is necessary in advance, 1-2 weeks before the general boom, to offer customers to come to change wheels on a certain day and time, that is, by appointment.

In addition to the convenience for your business, this approach to business will be appreciated by your customers. Most people always put everything aside for last moment, and when you call them in advance and offer an appointment, then this is regarded as a fact of caring for the client. So, instead of letting 500 clients in a short burst, you can serve 2000 clients over a longer period of time. Without any queues of fuss and hassle.

Of course, for this you must have a customer base with phones so that you can call them. It is also highly desirable to collect e-mail addresses from them so that you can send reminders via email. If you are not yet maintaining a customer database, then start as soon as possible. It is clear that not all customers will agree to come to change tires “by appointment”, but most of them usually agree, and this will greatly simplify your work. Plus, you will not lose potential customers who, at the sight of a long line, can easily go to another tire shop. It turns out that you made it convenient for regular customers, and didn’t scare away new customers and evenly loaded yourself with work.

How to increase profit?

In addition to "stretching" the changeover period, you need to think about how to get the most out of each season. In marketing, there is the concept of customer lifetime value - this is a figure showing the average amount of money that one customer brings you for the entire time that he comes to you. Let's say that on average one client leaves 1,500 rubles for one visit. For a year, that is, for two seasons - it will be 3000 rubles. Plus, let's say that you are lucky and you are building a business on regular customers and on average each client uses your services for 4 years. This means that you can get at least 12,000 rubles from one client. But for this, of course, 2 conditions must be met - it is necessary to keep the client all this time and plus it will not allow competitors to “take away” part of your profit. If these conditions are met, then you get your guaranteed "minimum" from each regular customer.

However, no one limits you in the amount of money that you can earn on a client, and "minimum" is far from the limit. If a client comes to you only 2 times a year, then you absolutely need to make every effort to ensure that he leaves as much money with you as possible during these 2 visits. That is, you need to increase the size of the average check. There are two main ways to do this - selling additional services and selling goods.

The goods can be various small auto accessories and various "small things". At the same time, the sale of goods does not take away work time, as this can be done while the client is waiting for his car. Always remember that from every meter of available space and from every minute of working time you must squeeze the maximum profit, and while the car is being changed, the client can easily leave some more money in your cash register. However, it is not enough just to put the goods on the showcase. Of course, there will be some sales, but you can raise them many times if you tell customers about what you are selling.

In this regard, you can learn a lot from the Moscow "LuxMolService", in which the trade in auto accessories is a little different from how it is done with everyone else. The standard assortment of car goods at the service station is air fresheners, car chemicals, document covers, wallets, and souvenirs. In "LuxMolService" customers are offered more original things that are not sold in any store at every turn. For example, indicator caps that show tire pressure. Due to the fact that an information poster was specially hung at the tire fitting site and when changing tires they told all customers about the new product, 8 out of 10 customers who came to change shoes left with these caps. Plus, the keychain-measuring tire tread depth is sold very well. During the tire fitting, the client is shown his work and explained that it is necessary to measure the tread depth before each change of shoes or when buying used tires. Such a keychain is also bought quite often, sometimes several pieces to give to someone you know.

As for additional services, there are also many options here.

For example, such a service as filling tires with nitrogen is considered by many to be useless. However, your personal opinion about it is completely irrelevant if the client is willing and willing to pay for it. If you don't offer it to him, somebody else will. In addition, you must understand that in addition to solving problems with the car, you must give emotions to customers. People love the new and unusual, and they also love to share their experiences and tell their friends about themselves. Give customers the opportunity to mention in a conversation with a friend that “recently I went to the service here, so I pumped up the tires with nitrogen.” And if you also screw colored caps on the tires instead of the usual ones in the form of a gift, as they do at the Moscow service station Valentina, then the client will generally be in seventh heaven with happiness.

Another service that some part of your clientele will gladly buy is finishing balancing. Well, everything else like cleaning disks, washing wheels and repairing rubber.

By increasing the average check, you can significantly increase the lifetime value of the client, and instead of the “minimum”, you can get, say, 1.5 times more. The more services and products you sell to a customer in that particular visit, the better. Because the next time you see him is not earlier than in six months. But there is another problem here - how to guarantee to attract a client to you next season? One of the ways is just a preliminary call so that your customers cannot be “intercepted” by someone else. However, there is another method that gives you reinforced concrete guarantees that the client will come to you for the next change of shoes. I'm sure you guessed that I mean such a service as seasonal wheel storage. This is a very useful service not only in terms of making money, but also in terms of customer retention. After all, if their wheels are stored with you, then in the season of changing shoes they will come to you. In addition to storage, you can offer a service for treating tires with special preservative compounds, as they do, for example, in the General Auto service center.

Again, for a successful sale of a seasonal storage service, you need to actively offer it to customers, and not just put it on the price list. And here the best way sales is customer education. How many of them know that if the wheels are stored incorrectly, the rubber will deform and this will reduce the service life and may affect safety? Explain to customers why it is profitable for them to store wheels with you, what improper storage can turn into, and a third of those who did not even think about giving rubber for storage will agree to buy such a service from you.

Of course, all of the above applies not only to a single tire fitting, but also to car services with tire fitting posts, and to tire and wheel shops that provide related services.

For a car service, tire fitting is not a very profitable business, but it makes it possible to drag a client to him at least twice a year. Given that the average frequency of visits to the service in Russia is 1.4 visits per year, this is a very significant advantage. After all, in addition to changing tires, selling additional tire services and accessories, you can also offer the most common maintenance services such as the collapse. It is enough to simply explain to customers that this primarily extends the life of the suspension and improves the car's handling on the road, and this in turn increases driving safety.

The business associated with cars and their maintenance has its own specifics. So, for example, beginners should not expect instant profits, because such enterprises go into profit about a year after the start of work, and this is normal, because they need time to create a solid client base. This can be done by paying due attention to tire service advertising. This article aims to help entrepreneurs identify the most effective ways promotion and abandon obviously useless options.

Point decoration

Facade

Outdoor advertising

Billboards

Billboards as a promotional tool can only be used if it does not hit your budget too hard. Be creative and remember, billboards have long been boring to consumers, so slogans should not be hackneyed, and stocks should be standard. Offer, for example, a discount to each person who photographed a billboard - this is guaranteed to interest and attract customers.

Banners

pillars

Order a bright pavement sign and install it in a place that is clearly visible from the road. Make sure that the inscription "tire service" is visible from afar - otherwise the driver may simply ignore the stand.

Advertising on transport

V Lately mobile tire fitting is gaining popularity. If you provide such a service, you must place appropriate advertising on the car. So, the car must have the name of the workshop, an emblem or a thematic image, as well as a contact phone number.

Pointers

Remember, you need to make sure that not a single potential client passes by your tire service. For this purpose, in addition to banners and pavement signs, you can also use special signs. You can use as standard options - the image of the tire on a blue or yellow background, the inscription "tire fitting" and the distance to it, or you can develop your own design. The main thing is that the pointer should be visible and easy to read.

Internet advertising

Site

Today, virtually any company needs its own website, and tire fitting is no exception. Hire specialists who will make a good business card website and optimize it for search queries. Remember, the page should have a good interface and a clear menu - this will simplify the task for customers who will search necessary information. You should also not expect that the result will be instant - it will take some time to promote the site. You can also place a discount ad in a highly visible location. Invite visitors to print this advertisement, present it to your tire shop and pay 5% less than the cost of a particular service.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Ads on ad sites

Try to use all the possibilities of the Internet. Yes, you can post free advertisements on the websites of the city, as well as mention your tire service on the forums. This kind of advertising does not require any material investment from you, but it can lead to you customers who may well become permanent and bring relatives or friends with them.

Printable advertisement

Leaflets

Distribute leaflets regularly, preferably once a month. Order the first batch from the printer and distribute them in parking lots and other places where there are a lot of cars. It will be enough just to leave a leaflet on the windshield of a car - this simple way will guarantee that the driver will definitely notice your small ad.

business cards

Hand out business cards to every visitor to your tire shop. Do not try to save money, indicate that the bearer of the business card is given a discount - this will significantly increase customer loyalty. In addition, it is necessary to indicate the address, phone number and website of the enterprise on the business card.

Print ads

Explore everything printed editions cities, and select those in which advertisements for such services are often placed. Give information about yourself to such publications, but remember that such publications are responded to more often if the source is indicated as an individual, and not as an enterprise. This little trick will help you attract more customers.

TV ads

TV newspaper and/or ticker

TV promotion is much more expensive than many other types of advertising. However, if the tire shop's budget can handle the load, you can place your ad on local channels. However, it is not at all necessary to choose a daily broadcast - in order to save money, you can only advertise on weekends.

Radio advertising

audio clips

Radio is a good advertising resource, especially considering the fact that it is usually listened to by motorists on the road. So, you can record a bright and memorable audio clip and pay for its broadcast on local radio stations. Remember, such advertising also cannot be classified as cheap, but the benefits of its placement are also obvious.

Other

Discount cards

In the same printing house where you order leaflets, business cards and booklets, also order a batch of discount cards. Such "club" cards will increase customer loyalty, help attract new and retain old customers.

Carrying out price promotions

Run current seasonal promotions and widely announce them through all available advertising channels. Remember, they need to be relevant, thoughtful, and beneficial to both the customer and the business.

word of mouth

Remember the best advertisement is the quality of the services provided. Car enthusiasts regularly communicate with each other, and if your client mentions your tire service and emphasizes that the service was provided at the highest level, drivers from his social circle will also be drawn to you.

Examples of slogans for tire shops

1. Competent and sincere tire fitting.
2. The wheels must have their own master!
3. Always have a spare ready.
4. Changing shoes without a queue!
5. Tire fitting made easy!
6. Fast, high quality, reputable.
7. Service in a cube.
8. Your personal tire fitting.
9. Your peace of mind while driving is the quality of our work!
10. Trusted service!
11. We will make you candy!
12. Professionals will help.
13. Your car is in safe hands.
14. Professionals will help.
15. We exist because you need us.

Every year there are more and more cars on the streets, which means that the need for secure parking lots, tire shops, car services, gas stations will always grow along with the number of new cars.

Today we will consider the strategy of opening our own tire fitting, list the main problems of this business that you can face at the start. We will also give helpful tips and recommendations on how to start your own tire business, which will not only simplify the process of opening, but also help to make it profitable and famous.

So, how to open a tire shop from scratch?

To open your own tire fitting, you will need to perform a number of activities:

1. Go through the procedure registration of their activities. It is enough if the business starts to be built alone. The presence of a companion, involves registration

Features of the tire business

Tire fitting can perform various work at the discretion of the management and the capabilities of employees. However, there is a minimum of services that should be done in such an institution.

Your service technicians should be able to do the following types of work:

• Wheel dismantling;
• Tire repair (punctures, cuts);
• Wheel balancing;
• Tire change (seasonal);
• Installing new tires on rims.

From the size of the list of services that the service can offer customers in many ways depends on its success and, accordingly, income.

If at first it is planned to provide a narrow range of services, it is possible to organize a mobile tire service that goes directly to the client. To do this, you will not need to look for a place, but only to purchase or rent a car that is suitable in size.

Place to open a workshop

Most appropriate place to open a tire shop - area with constant traffic.

Entrances to garage cooperatives, areas near gas stations, roadside cafes and hotels, shopping centers, near parking lots, the outskirts of the city, are perfect for the location of such a service.

When looking for a suitable place, it is important to take into account the presence of other similar establishments on this street or If there are a large number of them and they have been working here for a long time, it would hardly make sense to open your installation next to them.

But if you have information about any of their shortcomings - long terms of work, high prices, poor quality of services provided, then you can and should open up next to them and work in contrast.

Tire fitting will require about 30 square meters. m. of territory, so that it is possible to comfortably and efficiently perform work. In such a room everything will be freely accommodated. necessary equipment and there will be room for cars.

Can be considered outdoor option, but it should be understood that there will be few people willing to repair cars on the street in bad weather and this will provoke a turnover of valuable personnel, which are not easy to find without it.

Can serve as a building for tire fitting garage, change house or any other suitable place for this.

Building a new building is a costly business, it is better to rent an existing one and carry out minor repairs in it. It is desirable to have heating, water supply and electricity in such a building.

The more conveniences there are in tire fitting, the more willingly people will go to work there. The premises must fully meet the requirements of the fire inspection and SES, only after receiving their conclusions can work begin.

The room should have:

• Place for eating;
• Sink with toilet;
• Locker room.

In the future it is possible to equip separate lounge for clients so that they do not stand on the street waiting for the car, but sit on a comfortable sofa with a cup of coffee.

Tire workshop equipment

To complete the service, you will first need to determine the range of services provided and, on its basis, draw up a list of equipment necessary for purchase:

• Rolling machine for rolling discs;
• Balancing stand for cars;
• Vulcanizer for repairing rubber products, tubeless tires, restoring tightness;
• Jacking equipment;
• Bathroom for checking wheels;
• Compressor;
• The machine for tire works;
• Charging for accumulators;
• Tools.

In addition to the listed equipment, you will need to purchase consumables: patches, harnesses, chemicals and more.

You can start with the repair work of passenger vehicles, and after gaining a foothold in this below, you can expand the range of services and include the maintenance of trucks.

Workshop staff

The selection of personnel must be approached responsibly: take quality, not quantity. Let there be 1-2 specialists in the service at first, but they should know their business well and perform the assigned tasks with high quality.

It is not necessary to have a special education in this area. The knowledge of cars, the love for working with them and the presence of hands growing from the right place are important. Satisfied customers will definitely talk about your service if they quickly and efficiently repaired their car.

Minimum staff:

• Director (you can independently perform his functions);
• 1 or 2 repair workers.

Appearance and behavior of employees play an important role, because hardly anyone wants to return to a place where they swear, constantly smoke or are slightly intoxicated.

The work uniform on employees will give the institution solidity, and courtesy and attentiveness towards each car owner will inspire confidence and gain respect.

Tire service advertisement

To promote your tire service, you will have to make a lot of efforts, given that there is no shortage of such establishments. It is necessary to attract attention, stand out from the background of other services.

For this you need:

• come up with a name and make a sign on the building;
• to supply the form of employees with emblems with the name of the service.

The name should be memorable, with meaning, you can even with humor.

After you need to print leaflets with the word: "ACTION" and insert them under the wipers on the windshield. Information about any discount will certainly interest motorists, and they will be happy to look into the salon.

You can offer free wheel inflation or replacement of the spool and caps during seasonal wheel changes. You can also offer car owners to visit your tire shop without a queue by appointment. This opportunity will please those who like to save their time.

Tire fitting from scratch: business plan

After analyzing the necessary cost items, you can roughly calculate the costs:

1. - 10,000 rubles.
2. will cost 30,000-60,000 rubles. The final figure depends on the area, the busier the avenue, the higher the monthly fee. The cost of electricity, water should be included in this price. If you have your own premises, this item of expenditure is excluded.
3. Equipment costs will average 400,000 rubles. You can save on it by purchasing the necessary equipment from your hands, which has already been previously in operation. But for the choice of used equipment, it is necessary to have a person who understands such equipment. This will help you avoid running into damaged or non-working devices.

Required amount Money to open a tire fitting - an average of 500,000 rubles.

Tire fitting as a business: payback

Everything related to cars, with proper organization, can bring high incomes and tire fitting is no exception. There will always be a demand for such services, and especially in spring and autumn, when it becomes necessary to replace tires.

With the right location of the service, the presence of employees who understand cars, and the quality of work constant flow customers will be provided. In this scenario, the service will pay off in a few months.

considered highly profitable since it does not require large financial investments at the initial stage, while already from the first months it can bring good income.

Prices for services vary and depend on the complexity of the work. So, the overboarding of four wheels costs from 1300 to 3100 rubles, depending on the radius of the wheel, tire repair from 100 to 1000 rubles.

Every day, with a good flow of customers, the service can bring revenue up to 20,000 rubles, but even more during the season.

Possible problems

The main problem of the tire business is big competition. Car services, tire centers are located literally in every yard and it is very difficult to settle, hold on and develop your business.

When opening a tire service, you should carefully study the area, identify the demand for the services you offer.

The opening of such a service will be cost-effective in big city, even if there are competitors, than in a sparsely populated area where there are few cars.

The second problem of the tire business can be called the seasonality of this business. When opening your service, you should understand that income may not be stable. The peak of profit will be in autumn and weight - the time to replace winter wheels with summer ones and vice versa.

The rest of the time, income can drop significantly. To increase income in "quiet" time, you can offer additional service customer - storage of wheels, for example. But in this case, you need free space.

When opening your tire fitting business, you need to focus on the quality of the work performed, their implementation in short time without compromising the final result. Affordable pricing and polite staff will attract customers, over time some of them will become permanent and will tell friends and relatives about your service.

At the initial stage, there may be difficulties with those wishing to use your services, hence the constant staff turnover, but with a little effort you can stabilize your activities and then tire fitting will begin to bring consistently high incomes.

How to open a tire shop? Watch the following video for detailed instructions: