DIY store concept (Do it yourself)
Initially, the category “Do it yourself” could include various types of activities that each person did independently, at home, performing household work necessary around the house and in the home. For example, he painted the walls or glued wallpaper on his own, he could independently cut the glass using a glass cutter, make it the right size and glaze the window frame, he could partially assemble and even make pieces of furniture with his own hands, especially, for example, in the kitchen, he could independently arrange the bathrooms or rooms directly, produce and execute various interior design elements, making them out of wood, for example, on certain appliances, and so on.
Today, DIY retail stores, and sometimes retail chain stores, mean construction or construction-economic, and sometimes construction-decorative supermarkets or hypermarkets (depending on the size of the retail space and the range of goods presented in the retail space). In such shopping centers (hypermarkets or supermarkets) they offer a fairly wide range of products needed in the house, ranging from a wide range of dry construction mixtures, and even ready-made concrete, plywood sheets and OSB to unique plumbing fixtures, fittings and all the little things needed in the bathroom, household items goods and internal networks (electricity, water supply, sewerage), as well as lighting fixtures, chandeliers and completely different items and goods for arrangement, innovation and decoration of the home, carrying out significant updates in the apartment, house, garden, vegetable garden, personal plot. In fact, in such stores there is an assortment that ensures that the buyer’s needs are met in that it will help each person independently or with the help of specialists to carry out repairs in an apartment or house and equip their home. Moreover, in Western practice, words are beginning to be used to characterize these goods, such as: home improvement, household goods.
The predecessors of construction hypermarkets and self-service stores of the "" format can be recognized as simple hardware stores that existed in the last and century before last and in which residents of nearby houses and apartments found and purchased nails, hand and construction tools, metal and other utensils, important kitchen utensils and other items and products for craftsmen and housework. Such shops and shops, where in fact the artisan very often became and was the only seller, could be seen in sufficient numbers in the cities of Europe, the USA and the Russian Empire and in many other corners of the globe.
The first construction supermarkets - self-service stores - appeared, of course, in the United States of America, Great Britain and other European countries around the 50s of the last century. Although, in principle, the construction boom developed in European countries immediately after the end of World War II, when the demand for building materials and furnishings and interior items was so high that, in principle, most goods were in short supply. And many buyers simply did not understand where they could be found in those days, if not in the nearest store. For a very long time, there were no large retail stores that could comprehensively and completely satisfy customer demand. It was during this period that a new format of self-service stores appeared, such as “DIY - Do It Yourself” supermarkets and hypermarkets, which in fact became real pioneers in this segment.
In the Soviet Union, the Do-It-Yourself format was extremely popular. At the same time, the popularity for the most part concerned the independent arrangement of an apartment, house, cottage, or garden. Since in the existing stores there was practically no small selection of goods, much less in volumes that could satisfy the demand of the growing Soviet population. This situation forced people to independently deal with the arrangement of their apartment or country house, which in turn contributed to the development of the popularity of various circles and magazines, such as “Young Technician”, “Ogorodnik”, and books on this topic. But construction stores themselves, which could be classified as DIY with at least a minimal product offering, appeared already in the 90s. Although partly it was possible to take into account 1000 and one trifle stores, which partially contained an assortment of goods for home improvement.
The DIY format for Russia, Ukraine and other CIS countries turned out to be a fairly new and relevant phenomenon, which actively began to develop more than 10 years ago. Today in the CIS DIY networks are already represented by both local players and large foreign hypermarkets, in which every visitor and buyer will be able to find, select and purchase most of the necessary goods for home renovation and furnishing of an apartment or house.
The first on the Russian market in the segment of construction and finishing stores were well-known foreign companies that offered a wide range of visual and non-visual goods for the home and which actually began to actively conquer the then empty new market of organized retail trade in construction and finishing materials. The most famous were: OBI, Leroy Merlin, K-Rauta, Castorama - which are significant competitors, including in Europe. Similar retail chains of Russian hypermarkets were Vimos, Metrika, SuperStroy, Domotsentr, Stroilandiya, Domovoy, Maxidom and others. In fact, in almost every region in Russia, their own construction retail supermarkets have appeared, which so far have significant advantages over foreign DIY hypermarkets.
In Ukraine, such networks turned out to be local players – New Line and Epicenter. In the remaining republics of the Soviet Union, this is still not a sufficiently developed segment of retail trade. So in Kazakhstan, this is at the initial stage, and is represented by such stores and chains as 12 MONTHS, STROYMART, COMFORT, MEGASTROY.
In principle, the format and range of DIY products can always include a fairly wide range of products, items and products necessary in the household, including:
Construction products for finishing housing and premises, the so-called visual groups of goods and the direct implementation of construction repair work, the so-called non-visual groups of goods. These include wallpaper, paints and varnishes, fittings for furniture, doors, finishing, all types of roofing, drywall, floor coverings of all types (laminate, linoleum, PVC coating), carpeting, various grouts, dry construction mixtures, nails and others consumable materials, fasteners, cement, insulation, including thermal insulation, adhesives and sealants, various solvents and of course much more;
Metal entrance and interior wooden, veneered or laminated doors;
Work construction and special clothing, gloves, construction rubber shoes;
Wood products: panels, wooden lining, plywood, OSB and other types of goods made of wood or derivatives;
Various security systems, electronic intercoms and alarms;
Electrical and lighting equipment: lighting fixtures, chandeliers, floor lamps, garden lights, light bulbs, cables, transformers and other various electrical appliances;
Water supply and sewerage systems, including external ones, include plastic pipes, various valves, plumbing fittings, and so on;
Tools, including hand tools and electric tools, consumables for them;
Prefabricated furniture, including various kitchens, tables and chairs, prefabricated shelves;
Plumbing includes bathtubs, compacts, toilets, sinks with legs, showers, mixers and taps.
And this is not a complete list of products in the DIY segment. In principle, “DIY - Do It Yourself” products and goods include goods for the garden and vegetable garden, for example, flowerpots, various tools for working on the site, gardening equipment and garden tools, and even fertilizers and seeds, seedlings, as well as soil for house plants and of course live plants.
Features of the DIY format in the countries of the former USSR
Construction supermarkets and hypermarkets in Western countries ensure that the buyer can independently complete his repairs, furnish an apartment or other housing using purchased goods and items. The services of professional specialists in Europe are expensive, which is why in most supermarkets and hypermarkets (self-service stores) customers are taught in detail directly on the existing screens in the sales area: how to independently replace a faucet, stick wallpaper on a wall, or perform work on arranging an open veranda. At the same time, this service is becoming one of the most relevant and important for buyers in Europe; in addition, in DIY supermarkets you can always get additional pos-materials, in which simple household processes and work are described in detail in pictures, so that a person can perform them independently at home.
In the CIS countries there is an idea that this format of construction supermarkets could be called Do it for me, which would mean “Do it for me,” since large projects in the apartment, for example, a turnkey major renovation of a house or the arrangement of a bathroom in our country They increasingly trust professionals, the so-called foremen, and the majority of house owners directly choose materials or interior items, and as for the choice of drywall, for example, as a rule, this is not done and professionals make their own choice, the apartment owner only compares with publicly available prices.
Experts in various countries argue that if previously the main and significant category of buyers (more than 70%) of construction stores were men, now the choice of goods in the “Do it yourself” category is made by women and is almost on par with men, especially when it comes to the choice of visual products and goods for home improvement. Most likely, this is due to the further development of the product range in DIY hypermarkets, which often includes dishes, ready-made and cut curtains, curtains, vases, goods for home renovation and other small items for the home, which then become details of home interiors and comfort.
Familiar for buyers, both men and women, and beneficial for shareholders and owners, proven by work and time, is now receiving even greater development in all countries of the former Soviet Union, such as Russia, Ukraine, Kazakhstan, Belarus, Georgia, and new supermarkets and DIY hypermarkets of already well-known networks are opened annually.
For the first time in Russia Make it! Show – a creative festival-show for the whole family
On August 30-31, 2014, Russia's first festival of creative activity, creative thinking, science and invention for the whole family will take place. Make it! Show. The event promises to be the largest creative event of the format Do-It-Yourself(“Do it yourself”) in the CIS.
Adults and children will be able to see the most incredible masterpieces of engineering. The festival-show venues of various types will present amazing examples in the field of science, art, technology, and entertainment zones will make spending time at the festival interactive and fun.
The festival includes:
— dynamic show program on stage;
— master classes in various disciplines and crafts;
— a large-scale exhibition site where individual already known and promising projects will be located in special sections: inventions, science, innovation, 3D, robots, art, do-it-yourself (do it yourself), handmade, games, sports, etc.
The festival show is a unique opportunity, regardless of age, experience and training, to find yourself in creativity, art, science, communication with positive people, inventors, engineers and scientists.
Main directions of the festival sites:
- Do-it-yourself - home, everyday life, decor, designer furniture, equipment “for creating things” - small construction equipment.
- 3D – printers, scanners, technologies.
- ART – contemporary art, design, fashion design.
- FUN – board and physical (active) games, slot machines and simulators.
- JUST Make it – sports area (acrobatics, stunts, dancing, freestyle, sports shows).
- GREEN – alternative energy, materials recycling, ecology, biology, woodworking.
- GOODs – goods stores.
- LAB – chemistry, physics, mechanics.
- SHINE – photos, videos. Cinema hall.
- ROBO – robotics.
- GREAT – computers.
- FLY - flying vehicles, quadcopters and controllable models, astronautics.
- COOL – mobile technologies.
- Food court – restaurants.
Make it! Show will become a meeting place for young scientists and developers of bold concepts, creative teams and artists who are interested in finding new ideas, developing technologies and scientific and cultural exchange of innovations.
We are waiting for all those who:
- follows popular, trendy things;
- actively uses the Internet and social media;
- interested in new technologies;
- has several creative hobbies;
- active participant in society;
- creative, designer, artist;
- inventor, innovator.
At the Make it! festival Show, everyone will be able to find something exciting to do - both adults and children, because you can invent and come up with ideas at any age and in any activity. It is here, at the Make it festival! Show, you can plunge into the atmosphere of the creative future!
Spend your last weekend of summer active!
We are waiting for you on August 30 and 31 at the Moscow Sokolniki Exhibition and Convention Center (pavilion 4). Starts at 10:00!
More detailed information at makeitshow.ru
3 tickets for Mozgochins
A week before the exhibition, you can write in the comments and pay 200 M$ by sending your email to me in a PM to get a ticket.
Take part with your project
Also, everyone can participate in the exhibition with their work for FREE!
To participate you need to send to [email protected]:
— completed application for participation (in attached documents)
— description of the competition project
— photo/video materials of the project
Applications for participation are accepted until June 30, 12:00 (Moscow time)
Children's projects (up to 18) are considered individually.
In Russia, store format DIY(Do It Yourself, “Do it yourself”) appeared quite recently - less than 10 years ago, but large international network operators are represented in this segment: OBI(18 hypermarkets), Leroy Merlin(17, part of the Adeo group of companies), K-Rauta(12, owned by Kesko Corporation), Castorama(14, part of the Kingfisher group), Home center(4, part of the Fishman Group).
Russian companies also operate: Vimos (30), Metrics (30), SuperStroy (28), Domocentr (23), Stroilandia (14), Brownie (12), Maxi house(9) and others. There are local players in each region.
In the West, the DIY market was formed under the slogan Do it yourself. The main idea of these stores was so that people would not be afraid to do repairs themselves, without resorting to the help of specialists (since their services are very expensive there). All chain communications are aimed at this, especially BTL promotions inside stores: customers are explained in detail how to replace plumbing fixtures and carry out other repair work themselves. In Russia, the cost of repair services is relatively low, large projects are carried out, as a rule, by specialists, so it would be more correct to call this market Do it for me.
Classic DIY is a large-format store, which, on the one hand, depends on the size of the product (the product is large - boards, pipes, plumbing, etc.), and on the other, on the operator’s desire to provide the consumer with the opportunity to purchase everything they need in one place - from nails and cement to showers and kitchens. Such hypermarkets are often called "category killers", since they offer the widest possible range of products for construction, repair and home, which attracts a large number of visitors.
So, Сastorama on a total area of more than 11.5 thousand m2 offers more than 35 thousand items of goods, OBI opens stores with a total area of over 12 thousand m2, Leroy Merlin operates in a range of retail areas from 8 to 20 thousand m2. Hypermarket "Our house"(3 stores, Tashir Group of Companies) 10 thousand m2 accommodates about 100 thousand items of goods. "Metrics" has a total area of 13.5 thousand m2, the range of goods offered exceeds 50 thousand units, and this network sells cabinet furniture and household appliances.
Within DIY there are several categories - products for construction and "draft" repairs (from bricks to various types of plaster), for “fine” finishing (wallpaper, coverings) and home decoration. In different stores these categories are mixed in different proportions. It is believed that DIY is a chain where purchases are made mainly by men. But experts say that recently there has been a slight shift towards the weaker sex - women have begun to visit such stores more often. Perhaps because of the departments offering garden and interior products.
Average investment per leased store, according to the company OBI, amounts to 3-4 million euros. If a retailer builds a building, the investment volume increases and can reach approximately 8 million euros. Therefore, it is not surprising that DIY is probably the only segment of Russian retail where there is a clear and strong predominance of Western players. All leading players in the Russian DIY market are Western companies: the market leader is Leroy Merlin, In second place - OBI, after them Castorama, is catching up with them Kesko.
Only forward!
The market for household goods and repairs during the acute period of the crisis - in 2009, according to RBC, decreased by 26-28% in dollar terms and by 10% in ruble terms, which is explained not only by a drop in consumer incomes, but also by a reduction in housing construction volumes (-7% in 2009) and mortgage lending (more than 4 times).
For comparison: before the crisis, the DIY market was growing by 20-25% annually. However, in 2010, sales began to gradually recover, although many experts note that the market has not yet returned to pre-crisis volumes. Most likely, the market will grow, although the pace will not be the same as before the crisis. The trend of market consolidation will continue, and there will be further intensification of competition with foreign chains. Many networks will continue to develop in the regions. The main consumer driver for the development of the DIY market is the trend associated with country and suburban construction, a shift in focus towards Soft DIY.
Many players have big plans for 2011. For example, the network OBI in 2011-2012 plans to open four hypermarkets annually. Priority will be given to Moscow and the Moscow region. In 2012, the company is considering the possibility of entering Rostov, expanding in Kazan and plans to develop in cities with a population of over a million.
However, Moscow and the Moscow region are considered for preferential development and Сastorama, which will open three stores in 2011 (further plans are being clarified). And the company Leroy Merlin In early February, she already opened a store in Khimki. In April "Home Center" with a retail area of about 9 thousand m2 will open its doors to buyers in the Central District of Moscow. Market leaders will continue to develop quite aggressively, Сastorama, apparently, will continue to catch up. Of the Russian networks, the most actively developing now are "Start" And "Metrics". In particular, at the beginning of March a message appeared that the company that manages the eponymous chain of hypermarkets for home and repair "Start", acquires a supermarket chain "Brownie". Until the end of March 2011, the chain's stores will come under the control of Start CJSC.
The decision on regional expansion was made by the company "Metrics". Venues are selected in the cities of the Central and Southern Federal Districts: Sochi, Novorossiysk, Belgorod, Voronezh and others. According to the development strategy, the company intends to open one or two outlets per month. Overall, the DIY market is becoming increasingly competitive. And Russian regional networks have now begun to especially feel this. In their region, local networks are accustomed "press" competitors in price and scale: "we are the largest in the region, we have the best range and price". But in other regions this is no longer enough - they have their own local leaders. You need to stand out. The new trend will be to search for a certain personal identity from these networks. We can already observe this process in Retaility projects; regional DIY networks are increasingly coming up with this problem.
Another trend can be considered the emergence of new store formats. In particular, the network OBI in the Moscow shopping center "Filion" opened an unusually small point - a retail area of about 4.5 thousand m2. Respectively "fixed" assortment, which includes 28 thousand items and is dominated by products for decoration and finishing with ready-made solutions for home decor and decoration. Castorama I started with large hypermarkets with 8-10 thousand m2. Last year, she tried to launch a small format in order to actively promote herself in cities near Moscow. "K-Rauta" goes in a smaller format, compared to the bulk of networks, and in smaller cities (with a population of 300-500 thousand) - and they feel quite confident and become one of the market leaders.
In assortment
In the flooring segment, DIY hypermarkets offer a comprehensive range of hard flooring (laminate, solid wood, parquet board, cork board), soft flooring (linoleum, carpeting, PVC tiles, carpets, rugs, carpet runners, decorative and utilitarian rugs, stain-resistant and door mats, as well as flooring accessories, installation products, installation tools, adhesives and sealants, repair and maintenance products.Accordingly, they have hundreds of suppliers in this segment alone.
Eg, "Home Center" cooperates with almost all major dealers supplying the Russian market. Laminate and parquet boards from Tarkett, Balterio, Klassen, Kronostar and Kronospan are widely represented. In Moscow stores there are more than 120 laminate decors to order. A DIY proposal must meet certain price specifications. The larger the store area, the more mass audience it is targeted at, which means the more important price positioning becomes for it. Whatever product we take - parquet, tiles or linoleum - the goods are sold here in a price range from average and lower; you cannot buy expensive goods in DIY. This is an important feature of DIY stores. The main requirements that chains impose on suppliers are a competitive price, uninterrupted supply (the product must be in stock at the supplier) and deferred payment equal to the product turnover.
RepRap is an abbreviation for Rep licating Rap id-prototyper, something like “Replicating rapid prototype generator.” In other words, it is a self-replicating 3D printer. In fact, most of today's high-end consumer 3D printers trace their origins to RepRap in one way or another.
Video about assembling a 3D printer
There are plenty of examples of building a 3D printer from scratch on RepRap, but we want to cover a few key steps to give you a general idea of what to expect if you do decide to build your own 3D printer.
The first step is to find and buy a 3D printer kit. Kits usually contain most of the basic parts needed to assemble a printer, and these kits can be divided into two main types: printers that are built and printers that are assembled.
3D printer under construction
This DIY kit is intended for those who prefer to do things from the very beginning, in other words, go the DIY RepRap route. Along with some significant advantages, this approach also has its disadvantages. In theory, it saves you some money and, since you're building from scratch, by the time you can use the machine and make your first successful print on it, you'll know every nut and bolt of it.
The main disadvantage of this method is time. It will take you a lot of time for all these hundreds of bolts, wires, straps and all that stuff. In the end, you will still have to choose and buy or solder the controller board, and here it all depends on your skills.
3D printer that is assembled
This set is good if you want to save some money, but at the same time not burden yourself with all the problems that are inherent in the first option. Many manufacturers offer such kits and also include “easy assembly instructions.” I don't think it's any easier to put together a printer like this than an IKEA chair, so you still need to have a handy hand and an understanding of geometry. Some of these kits do not contain all the parts, and you will have to buy something extra.
The next step is to determine the design of your 3D printer. In our humble opinion, the designs of most DIY 3D printers are not at all breathtaking, and their designs are not as futuristic as those from MakerBot and other brands. However, this is a matter of taste; There are people for whom design doesn't matter.
Once you have received your 3D printer kit and chosen a design, you can begin the most exciting and time-consuming activity - building, assembling. Be prepared for sleepless nights and lots of fun. Perhaps you will come up with something new and present your research to the RepRap community.
Once the 3D printer hardware is ready, you will also need to add the software. It basically does the following: It allows you to view and modify 3D graphic objects, and convert them into instructions that the 3D printer can understand.
And finally - you print your first 3D model! If you don't have anything to print, you can find a wide variety of objects on specialized sites like Thingiverse and others. Before you start printing, make sure that the object you are going to materialize is the correct size and will fit into the printer.
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