A stop in development is the main sign of the decline of a business. To meet the requirements of the market, it is necessary to strengthen the image, improve the quality of work, follow trends.
Karaoke is a rather complicated business, as it is very dependent on the human factor. You always need to be on the lookout and understand what your target audience is and what they want, what they can and cannot afford, how much they are willing to spend.
People want bread and circuses: each entertainment venue has its own feature. Someone puts performance in the foreground, someone invites girls to create additional courage, and someone uses intricate loyalty programs for visitors. All this requires quite a lot of money.
Karaoke requires the cost of expensive equipment and additional staff. At the same time, the club often cannot boast of a huge area for seating guests (maximum 60-80 people). Of course, you can open additional halls, but it is not a fact that this will be beneficial, because it is very difficult to maintain a balance and not go into the red on calm days.
For stable operation, karaoke should bring 200-300 thousand on a weekday, and per month -7‒8 million. Agree, this is a lot, especially since the lion's share of the budget is eaten up by renting premises in the center of Moscow.
On different days, the income is always different, it all depends on the number, status and, oddly enough, the mood of the guests. In a bad mood, the visitor will not spend money, even if he has a lot of them. The situation is completely different during fun, drive and celebration - at such moments karaoke is making money. "Sad" karaoke shops don't make money.
The main problems of karaoke clubs
- Difficulty in promotion. Recruitment of the target audience requires a lot of time and effort - no one has canceled the competition. That is why famous karaoke in Moscow are opened with large restaurant chains. This is a well-thought-out tactical move: the network's guest base provides a large coverage, karaoke will be popular and no additional costly promotion is required.
- Difficulties in creating a project team. A special role is played by the art team, which will give itself to the viewer without a trace every night, create a holiday, a theatrical performance, a new reality. In premium establishments, the requirements for the working team are very high, as is the quality of the services provided.
- Organization of concerts of famous artists- a good marketing ploy to attract a new audience. The capacity of the hall should allow itself to hold such events: it is unlikely that the crush will have a beneficial effect on the mood of visitors who came to relax.
- Advertising plays a big role in the promotion of the institution.. You can use social networks, and the Internet, and radio, and the press.
- Working with your team. I'm not saying that you have to become friends, but you must understand the level of interest of each employee: timely stimulation or replacement of staff is important. An artist cannot work well if he does not want to.
The marketing plan is a strategy for entering the catering market in full service restaurants in Chisinau.
Summary
The purpose of this marketing plan is to develop a strategy for the opening and successful operation of a new entertainment facility - a cafe-karaoke "muzCafe"
The creation of this institution will require financial investments in the amount of approximately 250,000 Euros. These funds will be used for repairs, equipment of premises, purchase of dishes (branding), decor and technical equipment of the institution where the institution will be located. According to tentative calculations, the payback period is 20 months. The main target audience of the cafe-karaoke will be the category of people from 25 to 50 years old who are interested in the appearance of an institution of this level in our city.
Cafe-karaoke with the latest generation of musical equipment, fashionable interior, spacious cozy terrace, various events (Karaoke championships, congresses of bartenders and hookah workers, parties of popular DJs and MCs), a wide cocktail menu, exclusive hookahs at an affordable price, a rich assortment of tea and coffee , delicious exclusive cuisine (national and European, with elements of oriental), an impeccable system of loyalty to guests, as well as high-quality music - this is what makes the cafe-karaoke "muzCafe" unique selling proposition in the market of Chisinau. In addition, the popularity of the institution will increase due to advertising promotion and original marketing solutions. It is also expected to achieve the highest level of service, much higher than that of competitors. It will be achieved through effective management of the institution.
*More accurate information regarding the payback period of the project and the return on investment can be provided on the basis of more complete initial data (area of the institution, etc.)
Idea Analysis
The muzCafe project is designed for the market segment with medium and high incomes.
It will be located in a fairly lively area of botany. The place where the cafe will be located is clearly visible from the roadway. This is a big advantage due to the heavy traffic flow. Also, the establishment has a spacious and cozy summer terrace surrounded by trees and flowers, which will provide guests with a comfortable and relaxing stay in the warm season and day.
The original interior solution, as well as the use of lighting and projection equipment, will ensure a constant influx of visitors of different age groups and will allow organizing a qualitatively new type of entertainment facility that combines the functions of a cafe, karaoke, bar and club. The implementation of this conceptual idea can be profitable, given the large number of establishments in Chisinau with a low level of service delivery, service and guest care. We will identify the main strengths and weaknesses of the project, as well as opportunities and threats. Main directions and goals of activity The main activity isentertainment industry. The main goal is to bring the entertainment sector in Chisinau to the European level, using the methods of competitive strategy in marketing. It is planned to regularly increase the number of customers served (by an average of 20% per year), starting from the opening day. This will allow by the end of 2015 to reach attendance in the amount of 300-400 people per day. In more detail, the goals of the enterprise are indicated in table 1.
Description of services
The organized cafe-karaoke "muzCafe" is supposed to hold thematic and private parties, banquets, sessions, game and entertainment programs, karaoke championships with valuable prizes, tastings and sampling of new gastronomic and hookah offers.
The bar will also sell various types of hot drinks, cocktails and hookahs.
Distinctive qualities and uniqueness
The main distinguishing feature of the muzCafe karaoke cafe will be its positioning in the market as establishments with the highest quality karaoke, original design solutions in the interior, delicious exclusive cuisine, affordable prices, a large selection of alcoholic and non-alcoholic drinks, a friendly atmosphere, unique comfort, a large selection of hookahs for every taste and preference.
In addition, regular visitors will be provided with a club card. This will give them the right to discounts when visiting partner cafes and establishments, participation in “members only” events and various loyalty programs.
Future Potential
As mentioned above, by the end of the estimated period, it is planned to reach the attendance level of 300-400 people per day.
Segmentation. P potential clients. The target audience.
Residents living in residential complexes located in the immediate vicinity of the establishment.
Impact: distribution of invitations with a one-time discount of 10% + the possibility of obtaining a club card with a discount;
Mechanism: after visiting the institution, the client is invited to fill out a questionnaire with personal data and feedback about food and service; after that, his data is transferred to the marketing department, which regularly analyzes sales and the level of guest satisfaction;
Passers-by - the establishment is located near the road, and therefore outdoor advertising will help to attract passers-by and passing people
Impact: holding regular promotions to attract and stimulate sales;
Mechanism:
sepling days: tasting dishes, drinks, coffee / tea (in the morning) with muffins and croissants, coffee / tea sets;
Hookah on fruit at the usual price on Thursdays, etc.);
Segmentation. Potential clients. The target audience.
Employees of nearby government agencies, ministries, offices, commercial enterprises, etc.
Business people visiting the institution for business negotiations, business lunches
Tourists
Foreigners
Delegations (holding business seminars)
students
Marketing activities to promote the institution:
- Coupons with interest
The goals of this method are to get people to want to go to a cafe, while at the same time remembering the name and location of the cafe.
Several hundred ABC tickets are created, each ticket providing a 10% discount on the order. Having collected all three tickets and presented them, the visitor receives a voucher for a karaoke evening, or a free hookah, etc. Tickets of various types are distributed at muzCafe 44, Jazz Cafe, near the new muzCafe, at universities, at various parties. Thus, in order to receive a voucher, a person will have to find friends who have such cards and exchange with them.
- Group leaders. Working with leaders
In relation to entertainment venues, we can say that the group goes to rest where its leader goes. The task is to create a database of group leaders.
Information about the leaders must be entered into a computer for further use. Group leaders need to be attracted in various ways: making friends with them, issuing free invitations, etc. Together with the leader, the whole group of people will come to the institution.
- Working with girls
It should be noted that show business is mainly aimed at the female part of the population, i.e. almost 80% of the profit is provided through women. The main consumers of show club services are women, but they do not have money to pay for these services, and they use their parents, friends, etc. for these purposes.
Men who pay at nightclubs go there withthe following goals:
- Meet a girl
- Please your girlfriend
Therefore, for the successful functioning of the club it is necessary:
- Attract as many girls as possible to the club
- Make girls regular club members
Advertising on T-shirts
It is necessary to advertise in the city center among the regular visitors of fashionable "parties". To do this, it is necessary to create 40-70 T-shirts with advertisements for karaoke cafes and distribute them among those who are constantly in the city center on its streets and among youth groups.
In order to get people to wear these T-shirts, and to attract those who wear them to the club, it is necessary to announce that every 10th person in such a T-shirt will receive a voucher for a premium fruit hookah as a gift or a 50% discount on cocktails.
The entertainment services industry is gaining momentum every day, expanding and improving. Many aspiring businessmen start their business in this area. Today we will analyze one of the most popular categories of this industry - a karaoke bar. This type of business gained popularity only in the last 5-7 years, when the first representatives appeared on the market. Since then, the number of such establishments has increased several thousand times, in every city there are at least a few karaoke bars where people can perform their favorite songs. In our article today, we will look at the business plan of a karaoke bar, as well as share tips and tricks from experienced businessmen.
As in any business, in order to succeed, you must first draw up a business plan for a karaoke bar. It should consist of economic calculations, analysis of competitors, calculation of margins on goods. Only after that you can begin to deal with the registration of a legal entity and the choice of a legal form. If an entrepreneur is thinking about a large-scale business, then an LLC would be the ideal form. A limited liability company is highly trusted by partners and has the opportunity to expand its business to a regional and all-Russian scale.
Since we are talking about a karaoke bar, you need to take care of a license to sell alcohol. The cost of an annual license is forty thousand rubles. In order to avoid problems with the law, it is necessary to hire a part-time lawyer, as well as outsource an accountant who will keep tax documentation.
After a license for alcohol is obtained and entrepreneurial activity is legalized, you can proceed to the search for premises.
Room selection
The development of a karaoke bar largely depends on its location. After all, if you choose a room in a densely populated area, you can expect good traffic, and therefore a good profit. It is also important to think about parking spaces, as car enthusiasts highly appreciate taking care of themselves and their car.
The next important factor when choosing a room is compliance with the norms of Russian legislation. Firefighters and employees of the sanitary and epidemiological station must issue a conclusion on the compliance of the conditions of the premises for a karaoke bar. You also need to pay special attention to soundproofing, because karaoke is often noisy, and this should not interfere with neighbors and residents of nearby houses.
In addition to the above, it is necessary to seriously approach the design and design of a karaoke bar. People will pay for comfort and cozy environment much more willingly. Darkened rooms with lighting and good sound insulation are suitable for karaoke. The easiest way to open an institution in an existing bar or restaurant, where you can prepare a room for karaoke lovers. It is best to make one open hall, where the speaker sings on stage with the rest of the visitors. And for more modest people, it is necessary to prepare separate small booths, each of which has karaoke.
It is necessary to responsibly approach the choice of room design, as people are more willing to pay for comfort and a cozy atmosphere.
Equipment and library
One of the most expensive items when opening a karaoke bar is the purchase of equipment. In order to equip a karaoke room you need:
- mirror ball;
- acoustic equipment;
- laser and light installations;
- karaoke installation;
- amplifiers;
- TV to view lyrics;
- microphones.
Karaoke equipment is a thing that cannot be saved on; the further success of the establishment will depend on it and the acoustics. To declare yourself as a modern karaoke bar, you need to choose American and Japanese equipment, the cost of which will hit the entrepreneur's pocket, but without which you should not expect significant income.
You can’t save on karaoke equipment, the success of the institution will depend on it In order for customers to be satisfied, it is necessary to purchase a modern music library of at least 5,000 songs. You do not need to buy pirated discs, as this threatens with a large fine, it is better to purchase a certified music library, which can be updated for an additional fee.
Staff
In order to maintain a karaoke bar, the following employees are required:
- a cook, as the kitchen will bring additional profit;
- waiters;
- bartenders;
- administrators;
50 percent of the success of a karaoke bar depends on the hired staff. A DJ who will entertain the bar's customers and put on musical compositions in karaoke must have experience in this field, his professionalism and following modern fashion will ensure the rapid development of your bar. The cost of staff salaries for an average karaoke bar is 150-160 thousand rubles a month.
The development of a karaoke bar will depend on the professionalism of the DJ
Karaoke bar services
At the first stage, the karaoke bar receives the main profit from the cuisine and alcohol, karaoke is mostly necessary to attract customers. But over time, the number of people who want to sing their favorite songs will increase, and in parallel with them, profits will grow. People come to the karaoke bar to enjoy pleasant music and favorite songs, eat delicious food and drink the bartender's signature cocktails, relax and unwind.
The average check for a kitchen in a karaoke bar is usually lower than a restaurant one and ranges from 800 to 1200 rubles. Drinks in the bar cost from 200 to 3500 rubles per unit (glass, glass, bottle). Singing one song costs a client from 200 to 500 rubles, and recording a sung song on a disc is estimated by karaoke owners at 500-1000 rubles.
The price for a song in karaoke varies from 200 to 500 rubles, and the recording of a sung song can reach 1000 rubles It is also worth considering prices and consequences for damage to property and inappropriate behavior of customers. For example, broken dishes are valued from 200 to 2000 rubles per unit, damage to the TV - 25-50 thousand rubles, the performance of a song with obscene words is a black list.
Advertising
Advertising such a business as a karaoke bar will require large expenses, since its ideal form will be broadcasting commercials on TV and Internet positioning. A video on the leading channel will attract the first stream of customers, and the site and the Yandex Direct setting will allow you to constantly replenish their ranks. An advertising video on the leading channel 4-5 times a day for a month will cost the owner of a karaoke bar 100-150 thousand rubles. A good site for a bar will also cost at least 100 thousand rubles.
Periodically, it is necessary to conduct various PR campaigns and prize draws, distributing leaflets with information about the conditions. Printing and distribution of business cards and leaflets will cost 5-10 thousand rubles. Advertising in newspapers will not be effective, since the target audience of the newspaper does not match the audience of the karaoke bar.
Expenses and income
Let's calculate all the expenses and income of a karaoke bar and analyze the payback of an institution opened on the basis of a rented bar.
First of all, let's calculate the one-time costs:
- professional karaoke - 210 thousand rubles;
- microphones (10 pcs.) - 50 thousand rubles;
- acoustic system - 200 thousand rubles;
- karaoke system with a music library - 40 thousand rubles;
- subwoofers - 100 thousand rubles;
- plasma TVs (4 pcs.) - 100 thousand rubles;
- mixer - 15 thousand rubles;
- indoor repairs - 80-100 thousand rubles;
- advertising - 100 thousand rubles;
- website - 120 thousand rubles.
Total one-time costs will amount to about 1 million rubles.
Now let's calculate the monthly costs of maintaining a karaoke bar:
- Bar rental (area 100 square meters) - 150-200 thousand rubles;
- Staff salary - 150 thousand rubles;
- Purchase of alcohol and products - 200 thousand rubles;
- Payment for Internet and telephony - 5 thousand rubles.
Total expenses each month will be about 500 thousand rubles.
The profit of a karaoke bar in the first months is 300-400 thousand, which means work in the red. Gradually, the situation improves and by 4-5 months the income is 600 thousand rubles, and after 8-10 months the income can be from 800 thousand to 1 million monthly. The payback of such a business is from a year to a year and a half.
Opening a karaoke bar as a business idea is a very promising and profitable business. However, in order to start receiving a large income from this business, you will have to initially invest in its development. Therefore, if you have 1.5-2 million or an interested investor, then feel free to start opening your own karaoke bar. With proper attitude, in a couple of years you will be able to receive a stable monthly income.
The implementation of the idea of opening a karaoke bar can bring a considerable amount of money, if this idea is approached correctly and many sensitive points are thought through that can bury this idea at its very start, without bringing the expected income. That is why you need a serious business plan for a karaoke bar or club.
Not everyone can decide on a public performance, which, in turn, simply buries the very idea of \u200b\u200bopening a karaoke bar. How to start a karaoke bar business plan? The population in the countries of the post-Soviet space is more complex than the population of the United States or Japan, and there must be a weighty reason for such speeches. In a karaoke bar, visitors must have a reason to perform. And this must be taken into account when you are putting together a karaoke business plan.
If you carefully observe people who have decided to make such spontaneous public appearances in front of an unfamiliar audience, it turns out that one of the motivating motives is the use of alcoholic beverages. And here lies the key to how to open a profitable karaoke bar and what to do to launch such a club. Even if one were to suggest that 9 out of 10 people singing karaoke in a public place were already in a state of intoxication, then this would simply underestimate this figure. When planning a club as a non-alcoholic establishment, you need to understand that more than 90% of potential customers will be lost. On the other hand, with very good marketing, you can attract targeted visitors to the club, but again, selling drinks and food brings a lot of income for the club, often more than the karaoke itself.
Armed with this knowledge, we plan the next stage. Actually, where and how to choose a place for the club? If suddenly there is a desire and money to open a karaoke bar from scratch, then its opening will not differ much from the opening of an ordinary bar, restaurant. It will take a lot of time, effort and, of course, money.
So, how to open a karaoke bar? The requirements for opening such a club are as follows. It should be located in a fairly crowded place or where it is easy to get to and where there is good parking for cars. The room itself must be designed to receive at least fifty people. There must be an appropriate interior inside. A vivid and extreme example: a catering canteen would not be the best place to implement an idea with a karaoke bar. The club will need to change the interior with the appropriate design.
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Do we use a lot of money or are we limited by a small budget?
How much does it cost to build a club from scratch? Considering the conditions put forward to such an institution, especially to its location, such a building costs from 300 to 500 thousand US dollars.
It is much easier, faster and less expensive if you refer to an already functioning restaurant, cafe or bar with your project. This approach is much more attractive from any point of view. Even if you have funds for a club or a restaurant, opening it will still take a lot of time, while you can already receive income from a karaoke bar in just a week. Part of the idea, namely the mechanisms for attracting customers, various promotions, texts for visitors and everything else related to marketing, you already test before opening your own establishment. In the end, it's easy to come up with a promotion in which each karaoke participant will leave you their contacts. The accumulated customer base will be an excellent capital when opening your institution. One SMS mailing can bring you a lot of potential and already hot customers to the opening of your club.
You should not be afraid that the institution where you rented a karaoke site will take over your idea.
Copying external attributes without understanding the principles of the whole multi-step process of attracting customers will not bring any useful result.
Therefore, treat the idea as if it were a real business with all the ensuing consequences.
That is why the presence of karaoke equipment in a foreign restaurant cannot be the reason for your despondency. The equipment is there, but how is it in demand? How well does it justify its investment? Maybe single "singers" induce the restaurant management to sell expensive equipment? So feel free to go ahead and talk. On the contrary, the fact of having such equipment can cheer you up. It can be an unheard of stroke of luck to really start from scratch. After all, you don’t have to spend money on equipment and you can hope for the presence of several thousand phonograms, which, again, will not require considerable costs and investments from you. Accordingly, more money will be left to attract customers.
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What to do to make the idea bring money?
After agreeing on the lease of the premises (and if you're lucky, then the equipment), proceed to the creation of attracting and selling mechanisms. That is, marketing. First of all, decide on the person who will take orders. It is better to immediately separate from all other establishments offering such services and hire a person who has experience in conducting entertainment events. A professional toastmaster is ideal, who can sing beautifully and “shake up” a dull hall. Such an employee will be able to drag visitors to participate in the performance and sing to the whole hall the song that the speaker just sang in front of him, he is also a professional toastmaster.
And already ordinary karaoke turns into a whole impromptu low-budget show that will give customers not only for karaoke, but also for the restaurant or bar itself. You can play well on this by offering your business idea to the management of the institution. Promise an increase in visitors, offer a trial period.
It is clear that a professional toastmaster will require a large salary. But such a person is able to bring many customers than just a person who takes orders and does not know how to sing and “start” the hall. By doing “like everyone else”, you risk getting income from karaoke “like everyone else”. And even less. Because when only this idea was implemented in the provincial regional centers, and there was one restaurant “already with a whole karaoke” for the whole city, then the profit was higher. After similar equipment, although not always professional, began to be installed in many bars and restaurants, even in those with less than fifty seats, the profitability of this idea fell sharply.
Therefore, change the approach to the implementation of the business idea itself, move away from competitors, create a somewhat non-standard service.
One serious disadvantage with such an organization is that they will try to take a very good employee away. And the management of the restaurant. Therefore, one of the main tasks will be to counteract this phenomenon as much as possible.
So, to implement the idea with a karaoke bar, you will need to rebuild, rent the premises itself to create a karaoke bar, or agree with the management of an already functioning bar or restaurant to rent some space. The institution must accommodate at least fifty people and be located in a convenient area for visiting it.
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What other investments are required?
You need some serious equipment. Good sound equipment should include karaoke machines, televisions, microphones, speakers, and amplifiers. How much could it cost? This will require from 10 to 40 thousand dollars. In addition to equipment, you will also need a good music library, including at least several thousand songs and phonograms. This point needs to be seriously considered for copyright infringement. You need to think with a lawyer, having prepared in advance for possible difficulties. And although copyright is a rather vague thing in the post-Soviet space, do not neglect this issue.
90% of success depends on the person you hire. Ideally, if this toastmaster is you. Or if you perform with the toastmaster and accompany him. Or if the toastmaster is your close relative, for example, a temporarily unemployed father or sister. In this case, the chance that your employee will be taken away is close to zero. Take this matter seriously. Otherwise, you will soon bite your elbows.
If you can’t find a suitable toastmaster employee, or the restaurant’s management is not happy with the idea of such a show you proposed, or you don’t like it, get actively involved in visual printed materials. You will need the services of a copywriter to help you create great headlines for banners and posters that encourage visitors to sing. Calls and headlines should be based on what such singing will bring to the client. After all, singing is a huge health benefit. Some small information can be placed in booklets lying on the table of the establishment. In general, create and do not stop.
Consider the possibility of video, audio recordings on discs for a fee. Many will want to get a CD with how they performed. In 10-20 years, such memories will be simply priceless. In addition, demonstration of your impressions and videos on social networks to comrades, friends, acquaintances will attract new customers to you. The cost of such a disk, depending on the region, will vary from 400 to 1500 rubles.
It is necessary to attract customers to a karaoke bar in a city of a million people. There are almost no visitors on weekdays. There are visitors on weekends, but a full hall is very rare. The bar is not in the city center and not on the first line. One of the advantages is the free performance of songs. There is a big stage and dance floor. Entrance with a deposit of 500 rubles. There is a separate banquet hall. When ordering a turnkey banquet, the hall rental is free of charge. This article will describe the progress of setting up an advertising campaign in search engines and the results of which have been achieved.
Running a little ahead, I’ll say that contextual advertising turned out to be one of the most effective tools for this institution. If you have never heard of such a channel to attract customers, I advise you to read the articles "" and "".
Before that, I thought that contextual advertising would not be effective for such establishments. But the results exceeded all expectations. Surprisingly, despite the huge demand, there is practically no competition. And not only on the subject of karaoke bars. When searching for cafes, restaurants, bars, banquet halls, one or two advertising positions are occupied in the search results. And for some keywords, there are no ads at all.
"Unplowed field"
Campaign setup progress
We have collected phrases that are likely to lead to a visit to a bar or order a banquet. After collecting and cleaning, there were about 740 keywords. For convenience, advertising campaigns are divided into directions.
- Restaurants
- Karaoke
- Banquets
- corporate events
Create ads for karaoke destinations
We make sure that the title of the ad matches the keyword as much as possible. We prescribe the text of the ad so that part of the text is substituted in the title. In our case, the obvious benefit is the free performance of songs.
- Added business card
- Added information about promotions
- For those who are looking for karaoke, we give more detailed information about karaoke
We enter the query "karaoke bar" in the search bar and get the following output:
Creation of an advertising campaign for the direction of holding banquets
If you haven't read it yet, be sure to read the article. And now let's see what the ad looks like for those who are looking for a banquet hall. Here we also make the keyword hit in the title. But in the text we must indicate that this is a karaoke bar and write an attractive offer
Depending on the request, the corresponding ad will be shown. The hottest customers come from search ads. Next, consider advertising on thematic sites, it allows you to show the offer to those who are most likely interested in visiting a karaoke establishment.
Advertising karaoke bar on thematic sites
For thematic advertising, ads are set up in the Google Display Network and YAN. The same list of keywords was used to select sites. But in order to eliminate useless garbage crossings as much as possible, we must carry out preparatory actions.
- We exclude the list from non-recommended sites
- Disabling impressions in mobile applications
- We exclude YouTube. We will create a separate advertising campaign for it.
After the trial run, we look at the statistics and clean up the sites that do not suit us.
Advertising karaoke restaurant in YouTube
If you simply set the YouTube platform in placements, there will be many non-targeted transitions. Therefore, you need to clarify, narrow the audience. Created advertising campaigns for two segments of the target audience
- Advertising on the voice channel
- Advertising on YouTube for those. who leads a nocturnal lifestyle
Is it worth it to advertise under the name of competitors' establishments?
Here is a moot point. There are not very many requests for a karaoke bar. Therefore, we decided to use them, but in the announcement immediately say that this is an M&M karaoke bar. In statistics, the percentage of failures for such words is low, so it was decided to continue using them.
The results of the advertising campaign in numbers
- The average cost per day is 500 rubles. On weekends, there are fewer impressions, as a result, about 3,000 per week. Moreover, 30% of the costs are for corporate parties and banquets. This topic is the most competitive direction and clicks here are quite expensive, but the average check is an order of magnitude higher.
- About 60 transitions per day from thematic sites to the GCM, including YouTube. And about 30 transitions from the search. For common phrases with the word "restaurant" and "cafe", a rather high percentage of failures, for these groups, the cost per click is three times lower.
- There are visitors even on weekdays, the hall is not always full, but there are visitors. On Friday and Saturday, many have to refuse.
- On December 23, 24, the banquet hall is booked a month in advance and an advance payment has been made.
Another nice moment
During the month there were more than about 320,000 impressions and about 1600 targeted clicks. And that's what happened - the institution itself began to be searched twice as often.
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