Reebok classic were invented in 1983. This is the first genuine leather running shoe in history. The model is suitable for men and women.
The difference between original sneakers and copies
You can distinguish original sneakers from a copy by the following details:
- Box
- Numbering
- paper label
- Side patch
- Perforation
- Eyelets for lacing
- Logo
- tongue
- Sole
- Sneaker shape
- Dense insoles on which you can see logo, brand and sticker with a barcode.
Box
Box Original Reebok Classic sneakers are ribbed with the brand's logo on each side.
Information about sneakers placed on the outside of the box, matches the data on the labels in sneakers. vendor code can be checked with a search engine. Search result there will be photos of sneakers identical to the model in the box:
original paper label
IN original couple running shoes paper label attached to left sneaker and contains a list of the company's activities and the constituent components of the product in several languages. At the copy label attached to right sneaker and does not contain only the logo.
Production
Original Reebok products produced in Italy and Germany, but mostly Vietnam, India, Indonesia, China and Korea. The copy and original compared in this article are made in Vietnam.
The external difference that immediately catches the eye is color products. Black color copy more like blue. In a rich assortment of original products, dark blue colors exist separately.
The history of the legendary Reebok brand dates back to 1895. The official website is reebok.com.
The birth of a legend.
The emergence of one of oldest brands contributed to the ordinary human desire - to have comfortable shoes for running. It was she who was so lacking for a resident of a small English village - Joseph Foster.
At the end of the century before last, Joseph joined the running club. There were no shoes that allowed you to comfortably do what you love. Even professional runners struggled to get the right shoes for the sport.
That is why Joseph, who has the profession of a shoemaker, made himself comfortable shoes for his favorite hobby. For the best grip on the ground, he attached several small studs to the sole. With these running shoes, the history of the world famous sports brand began.
In the early 20th century, Joseph Foster began manufacturing spiked running shoes and gave his business the name "J. 'W. Foster & Co. Shoes were made to order according to the measurements taken from the athlete's foot. Athletic shoes quickly became popular in the running club where Foster was a member. Amateur athletes wore studded shoes for all competitions.
In 1906, in connection with the birth of his sons, Foster renamed his company "D. W. Foster and Sons (J.W. Foster & Sons).
In 1909, Foster came up with innovations that helped him make the firm unique in England:
- He came up with a kind of dimensional scale. Now the athlete who wished shoes from Foster did not need to personally come to the fitting. It was enough to send the master a sheet of paper, on which the contour of the foot was outlined and all the necessary measurements were indicated;
- Joseph Foster created collections of shoes for different types of running. For example, for athletes involved in steeplechase, the company offered boots with studded heels. Shoes with ankle straps were designed for cross-country running. There were also collections of sports shoes for indoor activities, for middle distance running and so on.
In 1924, wearing sports shoes from D. W. Foster and Sons”, famous runners K. Model and K. Abraham compete at the Olympics in France. After the competition, the athletes admitted that it was these shoes that allowed them to run faster. After this incident, Foster's company became popular with athletes.
Already by the beginning of the 30s, the firm "D. W. Foster & Sons was recognized as one of the best in the UK. Now, in addition to running shoes, Joseph Foster's Olympic Workshops factory produced shoes for rugby players, hockey players, boxers, football players and cyclists.
In 1933 Joseph Foster passed away. The business was continued by his sons, who expanded the company and strengthened its leading position in the UK.
However, the most innovative ideas and the conquest of the world sporting goods market belongs to Foster's grandchildren - Joseph Jr. and Jeffrey.
"African antelope".
In 1958, the company was renamed Mercury Sports Footwear, in connection with the release of a new model of Mercury sports shoes. But in 1960 the company changed its name again. Now it's called Reebok. This name Joseph and Jeffrey Foster found in the dictionary, and it meant an African antelope with sharp horns. Despite such frequent name changes, the company still continues to produce the best sports shoes in Europe.
In 1979, thanks to the enterprising Paul Fireman, who became the official distributor of Reebok, the company's sports goods appeared in the United States.
From 1986 to 1988 the company actively developed and expanded. Now she can compete with the largest American brand Nike, the history of which can be found.
In addition, during this period, the company begins to produce not only shoes. Clothing and all kinds of accessories are on sale.
In 1991, the Russian branch of the company appears.
Logo.
The famous Reebok logo, in the form of a vector, did not appear immediately, but only in 1993. At this time, in the UK, a law was approved to ban advertising of the national symbols of the country, which was the previous Reebok logo.
Absorption.
In 2005, the company was taken over by a German brand. This takeover turned out to be beneficial for both parties, as more than a hundred billion dollars were saved in the first three years of their joint existence.
Iconic Reebok inventions.
freestyle.
In 1982, during the aerobics craze, the Freestyle sneaker, designed specifically for women, appears. The shoes were released in two versions. The most popular were high-top sneakers with two Velcro fasteners. Also, this species shoes, distinguished by a bright color - in addition to the traditional black and white flowers, in the lineup there were models of red, blue, and yellow colors. Sneakers "Freestyle" are produced to this day.
pump.
In 1989, the company introduced sneakers with air chambers that were inserted into different parts of the sole. This technology, dubbed "Pump", made it possible to create sports shoes that adapt to the characteristics of the foot.
Big failure.
In 2009, Reebok released new collection Easy Tone sneakers. Sneakers had a peculiar structure, creating a weak effect of foot instability, due to which the tone of the gluteal muscles and calves increased. Advertising sneakers promised even after a normal walk a perfect figure.
However, in 2011 there was a big scandal. Many customers complained about the company - sneakers did not help to improve the figure. As a result, Reebok had to pay compensation to consumers - ¼ billion dollars.
Reebok today.
The company, even being part of Adidas, continues to develop actively. Today, it has shoe production in more than 15 countries around the world. Reebok sportswear factories are located in 50 countries.
Fans of the brand continue to appreciate not only innovative technologies, but also the traditional quality laid down by the founder, Joseph William Foster.
Reebok, a global fitness giant, has unveiled a new branding element, the Delta badge, which symbolizes the three facets of change in a person who goes beyond their abilities, and is intended to become a symbol of a new era in the history of the brand.
In early 2014, Reebok introduced a new logo. A symbol of positive change for thousands of years, the Delta mark is intended to be a symbol of the brand's new philosophy. The three sides of the Delta triangle represent the three sides of the personality - physical, mental and social - and the changes that happen to a person when he overcomes himself during fitness.
“The new Reebok logo speaks to the new principles of the brand. This sign will become a symbol of all those who, every day, again and again discover their possibilities with the help of fitness. We are convinced that training brings not only physical satisfaction, fitness goes beyond this, it changes you and your attitude towards yourself and the world around you, says Matt O'Toole, Marketing Director. This is our symbol of change. And we invite you, with Reebok, to overcome yourself and discover your true potential. Delta is not a logo, it is a symbol. A symbol of new life."
There are no labels and conventions in fitness and there should not be. There are only people who want to live a full life and are not afraid to overcome difficulties, breaking themselves, their character, going beyond the usual. This is a duel against your own calmness and indifference. This is how Reebok sees fitness and how it sees real life.
“We know firsthand the impact that fitness and everything connected with it has on people around the world,” says O “Toole. “And we feel it on ourselves! Our ambitions, work on ourselves, our attitude to fitness and its opportunities have led to major changes in corporate culture brand. Here at Reebok HQ, we are tougher, stronger, more confident. Fitness has changed us, but we shouldn't hold back its power in the office. We know what everyone can achieve with the right attitude towards themselves, one has only to try to go beyond their capabilities. The new Reebok logo epitomizes this change in ourselves and in each of you."
Since 1986, the brand has used a dynamic logo formed by the intersection of three lines. The new logo will now grace all Reebok fitness apparel and footwear, including collections for running, yoga, dance, aerobics, outdoor training, and fitness trainers.
So many experts spoke rather harshly about the new image of the logo of a well-known trademark. But, let's face it: the Reebok logo has never been cool and cool. Back in the 80s, this brand was considered a fairly cheap brand, whose clothes were mainly worn by teenagers and schoolchildren. And the logo only emphasized this.
You always look not as cool in Reebok branded clothing (at least not as cool as in Nike, Puma, Adidas, etc.), but passable for sports. Perhaps, the attitude towards this brand can be compared with fast food: you understand that this is not so hot what kind of food, but, nevertheless, you buy it with pleasure and absorb it every day.
1980s
Were in the history of the Reebook trademark and where better days. Looking at the evolution of the logo, let's look at the versions that were used between 1986 and 1998.
The early logo did work, which is clear today when we compare it to what we currently see. Great typography was a solid foundation for a good logo style that took hold in 1996 and ran quite successfully for about a decade. But, in 2006, the logo was suddenly and radically changed.
Year 2006
2006 was the year of a drastic change in the logo, namely its typography. It may not have been to everyone's taste, but it still had character, edginess, style, originality, drive, momentum....
Technically, what you see above is most likely not the entire logo. Many experts believe that there was also a full version of the trademark, which for some reason did not see the light of day. Why? Probably because the entire history of the Reebok logo is a clear picture of indecision and chaos in design.
If you look at the evolution of the logo in terms of typography, then everything that happened after 2004 looks pretty weak. Simple, sans-serif fonts look gaudy. No, in no case will we argue that such fonts are not suitable for identity in general. But as a corporate style for a sports brand, it looks somehow sour and dull.
Hello 2014?
Rebook's latest corporate strategy has also introduced a logo to the brand, which, in our opinion, looks more like a logo of a bank, or some other investment, insurance or law firm. In some ways, it even resembles a religious symbol - an occult, sacrificial circle or something like that.
And again: it looks boring, not to mention the fact that the logo sign does not harmonize with the typography used in the logo at all.
To reduce the degree of criticism, we admit that this sign will probably work well in promotional videos - if it is enlarged or cut off, as well as on T-shirts and T-shirts.
In general, not everything is so bad, especially since Reebok itself seems to be quite happy with its new corporate identity. Probably the company hopes to refine it a little in the future, and compete with more successful players in the sportswear market.
It is not known what the “powers that be” companies hoped for by taking new image logo, let's hope that this was not the only idea, and in the near future we will see a new, much more successful, chip from Reebok.
To be fair, this red pyramid-shaped thing could have looked a lot more interesting paired with a completely different font style. But what we see now is, by God, just boring.
This is just our opinion, maybe Reebok fans will disagree with us.
However, now the brand is changing the logo at the same time as changing the company's business model, and encourages everyone to play sports. As it became known, the company's management decided to expand target audience brand, and if earlier Reebok produced clothing mainly for professional athletes, now all the attention is directed to the creation of fitness clothing for ordinary people.
Already now, when visiting the official Reebok website, you can see a new favicon (a small icon in front of the site name, located on a tab in the browser) next to the site name.
A new element of the Reebok logo is the delta, which is a symbol of the three main stages of an athlete's development - physical, social and mental. A person goes through these stages, going beyond their capabilities.
“For 30 years we have successfully created equipment for athletes in every sport imaginable, but have not been able to create something that will inspire ordinary people move forward, reveal your potential and conquer new heights. It's not just a logo, it's a symbol of change, it's a lifestyle, it's an invitation to take part and discover yourself from a new side, to go beyond your limits. Leading an active lifestyle, you not only get physical benefits, sport also affects a person’s relationship with other people, ”says Matt O'Toole, chief marketer of the company.
Surprisingly, this is only the second full-fledged logo change in the company's more than a century history - Reebok has not changed its logo - two parallel lines crossed by a third, since 1986.
In the new logo, the same three lines, only now in red, are connected to each other. You may have already seen the delta in the Reebok Crossfit clothing line, and starting in March, the new symbol will appear on all products of the brand.
Well, let's hope that changing the logo and brand concept as a whole will help increase sales, which in Lately dropped significantly.
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