Today McDonald's is the most popular representative of the fast food industry in the world. This is a place for family celebrations and romantic dates, meetings with friends and just a quick snack at lunchtime. At the same time, the presence of McDonald's eateries in our lives has become so familiar, and the system of their work and service is so flexible and streamlined, that it is difficult for us to imagine that this was not always the case.
Meanwhile, the founder of McDonald's, whose biography is replete with not only successful ideas and realized desires, but also a series of failures and crises, at one time he made an incredible amount of effort to keep this system safely afloat. Of course, we are not only talking about Ray Kroc, who managed to adopt and improve the high-speed service system in the McDonald's restaurant chain. We are also talking about those huge teams of workers who worked in this system. And of course, about the brothers Dick and Maurice McDonald, whose name and technology Ray Kroc borrowed in his business.
Founder of McDonald's
The biography of Ray Kroc (1902-1984), an American businessman, the pioneer of fast food restaurants, is proof that you should always and at any age believe in success, despite the various vicissitudes of fate. Work on organizing the McDonald's chain began during Ray's advanced years. By that time, he already had several serious physical illnesses (one of which was diabetes). However, this did not stop the entrepreneur in his career. Activity, creativity and discipline are the main components of Ray Kroc's success.
Carier start
Ray Kroc was born on October 5, 1902 in Illinois (Chicago). He was the eldest of three children. The difficult financial situation in the family did not give the boy the opportunity to get a good education (Ray completed only ten classes). However, young Kroc believed that hard work would ultimately lead him to success. He tried to start his first business at the age of 15, working with friends in selling musical instruments and notes. 
After returning from the front (during the First World War), Kroc got married and began working as a salesman of paper cups. During this period, his entrepreneurial spirit and creative approach to business began to emerge. So, the future founder of McDonald's comes up with the idea of organizing water delivery to your home. However, his idea is not supported. Then Kroc arranges the first trial delivery of water for free. This marketing ploy not only worked, but was a huge success. Kroc's next invention was the multimixer, a device that allows you to whip up five cocktails at once (1937). Ray even starts his own business selling multifunctional mixers. However, it took two years before the product gradually began to conquer the market.
Meet McDonald's
In 1954, Kroc met the McDonald brothers, Dick and Maurice, who owned a small restaurant in San Bernardino (California). This establishment used eight of Ray's multimixers. But this is not what attracted the businessman’s attention. A feature of the restaurant was a system of high-speed customer service: serving fried potatoes, hamburgers, milkshakes, etc. For example, 40 milkshakes were prepared at the same time. High-speed service was built through a production line for servicing orders. In addition, all dishes were inexpensive and therefore accessible to the general public. The restaurant itself was clean and tidy; all employees wore uniforms, which also made a positive impression.
What he saw surprised Kroc so much that he invited the McDonald brothers to collaborate. Dick and Maurice refused to expand production. But they agreed to an agreement according to which Kroc received the right to replicate McDonald’s business using their name, and they received 0.5% of the revenue.
The rebirth of McDonald's
In the process of implementing a new type of eatery, Ray is improving the high-speed service system. Now each employee had to perform strictly one operation. Since the menu included a fairly limited number of dishes, such a move was quite justified. In addition, strict discipline was required from all workers. The founder of McDonald's loved to repeat a phrase that later became famous: “Man in himself is nothing. The main thing is organization."
Kroc also used precise calculations in cooking. For example, a hamburger patty was made to strict specifications: weight - 1.6 ounces (about 45 g), diameter - 3.875 inches (about 10 cm), fat content - no more than 19%, etc. All burgers were the same size And high quality. To maintain accuracy production process Kroc is even creating a special laboratory. And in 1961, the founder of McDonald's conducted classes in a special training program (the so-called Hamburger University). New scientific methods were introduced to licensees and sellers successful management restaurant fast food.
Ray introduces white army-style uniforms for his employees. The discipline in the organization also resembled that of the army. By the way, this was the main reason why Krok did not hire women at first, fearing amorous affairs that could disrupt the strict military order. Subsequently, girls were still allowed to work, but they preferred to hire less attractive ones.
In 1961, the McDonald brothers agreed to give Kroc full ownership of their brand, giving him freedom of management. It should be noted that they valued the letter “M” (the famous McDonald’s logo) at $2.7 million.
The first Big Mac
The high productivity of Kroc's restaurants, which could hardly have been distinguished by the first McDonald's, nevertheless had its drawbacks. For fear of slowing down the distribution line, Ray was forced to refuse to add new dishes to his menu. Gradually, visitors began to complain about the monotony of the diet - they were tired of eating the same foods every day. All attempts to improve the quality of existing dishes have led nowhere. And this despite the fact that more than $3 million was spent on the secret of special frying of potatoes alone!
History of creation
Over the decades, Scrooge McDuck has gone from a supporting character in the Disney universe to the title character of the eponymous universe. This year, the release of the comic book series “ Uncle Scrooge"(English) "Uncle Scrooge"), which are still being published. As his popularity grew, the character began appearing on television, films and video games. Scrooge, along with some other characters from the city of Duckburg. Duckburg) began to gain popularity around the world. Comics with his participation have been translated into many languages.
Uncle Scrooge's name is based on the miser Ebenezer Scrooge, a character in Charles Dickens' novel Christmas song" It is also believed that Scottish industrialist Andrew Carnegie, who immigrated to the United States at the age of 13, may have served as the inspiration for Scrooge McDuck.
Character
Wealth
Scrooge McDuck is swimming in money
Scrooge went from a humble immigrant to the richest drake. As a child, he polished very dirty boots and was disappointed when they paid only 10 cents for it. However, Scrooge keeps his first dime as a talisman and believes that it brings him wealth and good luck.
Scrooge keeps part of his wealth in his own vault on the outskirts of the city of Duckburg. Scrooge's storage facility is specially equipped with a protection system against the Gavs brothers, known swindlers and criminals. Also in the storage building is Scrooge's office, from where he runs his business.
The amount of Scrooge's wealth is highly debatable. According to Carl Barks, McDuck's net worth is one multiplygillion nine obsquatumillion six hundred twenty-three dollars sixty-two cents. At the same time, the creator of the comic Life and Times of Scrooge McDuck artist Don Rosa notes that Uncle Scrooge's wealth amounts to five multiplygillion nine impossibidillion seven fantastic trillion dollars and sixteen cents. In 2007, Forbes magazine estimated Scrooge's wealth at $28.8 billion. Regardless of the amount, Scrooge always believed that he did not have enough money and continued to look for a variety of ways to replenish his wealth.
Education
Scrooge is not officially educated, having dropped out of school at an early age. However, he has a good mind and is always ready to learn something new.
Thanks to his hobby - treasure hunting - Scrooge often plays the role of a research scientist and amateur archaeologist. Starting with Carl Barks, some writers began to explain how Scrooge learns about the treasures, which he then goes in search of. They associate this with periods of research into written sources. Scrooge often tries to find grains of truth in ancient tales and legends, looking for information about the activities of ancient conquerors, rulers and explorers.
As a result of his research, Scrooge collected an extensive personal library, which includes many rare books, manuscripts and diaries. It also contains an almost complete collection of ship logs from the Spanish and Dutch navies from the 16th-17th centuries, which allows Scrooge to find sunken ships with treasures.
Scrooge can also speak several languages, which he learned during his business trips around the world.
Morality and behavior
As a businessman and treasure hunter, Scrooge is distinguished by his ability to set goals for himself and others, as well as the ability to face new challenges. Scrooge's main motto "Work smarter, but not harder".
As a businessman, Uncle Scrooge often resorts to aggressive tactics and lies. He has considerable experience in manipulating people, facts and events to his advantage. It is also worth noting Scrooge’s cynicism, especially when the question is about business or achieving a goal.
Nevertheless, Scrooge has a certain, his own concept of honor and dignity. In achieving his goals, he tries to remain within the bounds of the law and honesty, and does not resort to violence unless necessary. It is these qualities that distinguish him from his main competitor Flintheart Glomgold, who acts harshly and without regard for the law, honesty and mutual respect.
Scrooge loves his nephews and his family and values them more than his wealth. In some episodes of the animated series "DuckTales" he loses all his money for the sake of his family and friends, but in the end the wealth always returns to him.
Comics
In the comics from Mickey Mouse Magazine, Scrooge is presented as stingy and honest as in the DuckTales series. He constantly judges Donald as stupid because he is stupid in many things. However, despite everything, Scrooge still cares about his family and tries to help in everything.
Cartoons and television
Screensaver of the animated series “DuckTales”
Scrooge McDuck first appeared in the animated film " Scrooge McDuck and Money”, released in the year. In this cartoon, Uncle Scrooge teaches his nephews some financial tricks.
The next appearance of Scrooge in animation occurs only in 1983 in the cartoon " Mickey Mouse Christmas Song"(English) Mickey's Christmas Carol) - an animated version of Charles Dickens' novel " Christmas song" There he played the role of Ebenezer Scrooge.
But Scrooge McDuck is best known in the world as one of the main characters in the animated series “DuckTales”, in which he acts as the guardian of the ducklings Billy, Willie and Dilly. "Huey, Dewey and Louie"). The animated series is based on the comic books by Carl Barks and follows the adventures of Scrooge McDuck and his family and friends.
video games
With the advent of PCs and game consoles, Scrooge McDuck also began to appear periodically in video games. He appears as a minor non-playable character in the game Kingdom Hearts II, a co-production between Square Enix and Disney Studios. He is also present as the main character in games based on the animated series DuckTales (Duck Tales, Duck Tales 2 and DuckTales: The Quest for Gold).
Notes
Links
- Virtual tour of Scrooge McDuck's house (Russian)
- Who's who in Duckburg (English)
| Characters of the animated series "DuckTales" | |
|---|---|
| Main characters | Scrooge McDuck Billy, Willie and Dilly Ponochka Mrs. Klyuvdia Zigzag McCrack Fenton Quackshell (Duckrobot) Screw Loose Duckworth Bobblehead |
| Negative characters | Magica de Hypnosis Flintheart Glomgold Brothers Gavs Mother Gavs Pete Po de Hypnosis El Capitano |
| Minor characters | Bubba Goldie "Goldie" Ludwig von Drake Donald Duck |
| Places and objects | Duckburg Scrooge's Vault Screw's Workshop |
Wikimedia Foundation. 2010.
See what "McDuck" is in other dictionaries:
McDuck- Fast food restaurant McDonald's. I'll go to McDuck to take a piss. Youth slang … Dictionary of modern vocabulary, jargon and slang
Scrooge McDuck Information ... Wikipedia
English Scrooge McDuck and Money ... Wikipedia
- ... Wikipedia
Ducksburg (or Duckburg, English Duckburg) is a fictional city in the United States in the fictional American state of Calisota on the Pacific coast. Made by Carl Barks. Contents 1 History 1.1 Foundation ... Wikipedia
This article is proposed for deletion. An explanation of the reasons and the corresponding discussion can be found on the Wikipedia page: To be deleted/November 8, 2012. While the discussion is in progress... Wikipedia
Genre family, adventure Director Bob Hatchcock James T. Walker Alan Zaslove Terrence Harrison Steve Clark David Block Jamie Mitchell Rick Leon Producer Alan Zaslove ... Wikipedia
DuckTales Publisher: Egmont ... Wikipedia
- “DuckTales” DuckTales (English) Abbreviations DT Genres ... Wikipedia
Valery Kukhareshin Birth name: Valery Aleksandrovich Kukhareshin Date of birth: December 7, 1957 (1957 12 07) (55 years old) Place of birth: Leningrad ... Wikipedia
Books
- Uncle Scrooge and Donald Duck. The Last of the McDuck Clan, Rosa Don, The Beginning of Something Great! Uncle Scrooge McDuck is the richest drake in the world! He loves his money because he knows exactly where he earned each of the coins that he so carefully... Category:
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In life modern man, especially in the urban rhythm, there is often not enough time even for a basic meal. Sometimes every minute is valuable, so you don’t want to waste your lunch time in cafes and restaurants, where taking an order, preparing, serving and, in fact, eating the food itself will take quite a lot of time. McDonald's works precisely for such people and offers quality food that can be received almost immediately after ordering. This system has been tested for decades all over the world and is loved by most people.
In our country, McDonald's is not just a fast food restaurant, it is a whole philosophy that was previously prohibited. Now McDonald's can be found in many cities of Russia, and they are all popular. For example, McDonald's restaurants in the Moscow region are a bright, rich interior for parents and their children, for office workers, for young people and their girlfriends in many cities of the Moscow region, such as Khimki and Krasnogorsk. All restaurants differ from each other in design and size, however, they have a common style in corporate yellow and red colors.
The quality of products is regularly checked by employees, so you can be sure that when you visit this chain, you will receive only high-quality nutritious food and a good mood.
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