T-shirts are in everyone's wardrobe, they have long become an essential attribute of everyday life. Demand for a product cannot be called seasonal, as people are constantly interested in them. Starting a t-shirt business is a profitable business that often does not require large expenses.
Format selection
First of all, you need to decide on the format of the store. For example, it could be a store selling women's T-shirts. different type: sports, everyday, polo.
T-shirt example #1
And in the development perspective, you can make an item for printing on T-shirts. It all depends on the initial capital and the end user. To do this, you should analyze the market in advance.
As for the purchase of goods, there are several options. Some entrepreneurs go the simplest way - they buy goods in China and sell them in Russia at a premium.
But there is also Russian brands from which you can buy goods for reasonable prices and we are sure the quality will be better in this case.
For example, wholesale women's t-shirts can be purchased here: https://www.shilco.ru/catalog/futbolki_i_mayki/. These are trusted partners who always have a wide range and a large size range of goods.
Market analysis
If you approach the matter correctly and develop your strategy, then you can ignore competitors. Consumers are attracted by unique and high-quality products. And if everything works out for you, a small interested audience will appear in the first months.
To get started, familiarize yourself with the range of competitors, pay attention to prices and other features. Try to understand what is missing or what is superfluous and come up with a unique product.
Also will not be redundant marketing research to make it easier to determine the price segment of the audience and needs. All this main part opening a t-shirt shop.
Product range
Most stores sell generic t-shirts, so if you decide to go this route, be prepared for some high competition.
The best option is the sale of branded products or the independent production of goods with interesting prints or other design.
T-shirt example #2
The popularity of the store directly depends on the unusualness and uniqueness of the assortment.
To debug own production original t-shirts, you will need skills in the field of graphic design.
It is also possible to hire an employee to handle this, but this will incur additional costs.
It is better to compile a catalog of images and provide it to the consumer.
So the person himself will be able to choose the color of the T-shirt, the picture and its size. That being said, it is important to find a wholesale supplier of unprinted t-shirts.
Do not forget that opening a store that specializes in selling only T-shirts will require the creation of a wide range of models and sizes. A poor assortment will not interest buyers. Most often, retail outlets sell other clothes in addition to T-shirts.
Retail or Internet?
Between normal retail and selling through an online store there is a significant difference.
If necessary, both options can be combined.
T-shirt example #3
For a regular store, you will need to find a favorable location and hire qualified employees.
Also, indoor environment plays a big role.
Among the disadvantages of such trade can be noted the cost of rent, maintenance and repair, as well as wages employees.
If you sell T-shirts in an online store, then there are many more advantages.
You do not need to spend money on paying rent, you can also not hire anyone and do the implementation yourself. Another plus is the wide geography.
Orders are easy to send by mail to any corner of the world.
Income
Profit directly depends on which store format is chosen. Many people buy T-shirts in bulk and sell them at a 100% markup. When selling goods with your own print, the margin increases significantly.
A T-shirt without any patterns costs an average of 100-200 rubles. After applying the print, the price may increase by 5 times or more. But such a store will initially require a certain budget for equipment and supplies for printing.
So if you have a small start-up capital, you can first implement finished products and, if desired, over time, independently apply a pattern on T-shirts.
Conclusion
For any aspiring entrepreneur, such a business is great start. You can immediately do without the huge costs of equipment, rent and staff and open a store with minimal investment.
Over time, it is easy to organize the sale of printed t-shirts and earn much more income. Just keep in mind that the cost of doing business will also increase, since the equipment will require maintenance costs. It all depends on your desire, approach and capabilities.
Extraordinary designer clothing is gaining more and more popularity. AT recent times T-shirts with original drawings or inscriptions made by individual orders are in great demand. This can be excellent.
To do this, you need to buy or rent professional car for printing on knitwear or cotton.
You can, of course, outsource printing orders to another company to start with, but this may be too expensive and unprofitable.
How to organize your business and what equipment to use will depend on which business model you choose.
You can create a company that will buy ready-made t-shirts in bulk and only print. Drawings for printing can be both standard and custom-made.
Or you can open your own production of printed T-shirts. Of course, this option will require you to make more investments and more staff.
Where to begin?
To begin with, you should analyze the competition in the industry and study the market. It should be noted that you should not be limited to just your city. You can sell printed T-shirts throughout the country using mail or courier services.
Think about what advantages your company will have over competitors. A lot in this business depends on the quality of the T-shirts, the printing and of course the design ideas. Try to approach this business creatively and feel like not only an entrepreneur, but also a real designer. It is the creative approach and extraordinary ideas that will be of great value to your business.
The first step to the implementation of your business project is registration entrepreneurial activity. The easiest way is to register an individual entrepreneur (individual entrepreneur), as it requires the least cost and greatly simplifies accounting.
Running the business will require production space to house the T-shirt printing machine as well as store the finished product. You will also need space to accommodate managers and receive clients.
Required investment
To print on T-shirts, you first need to equip your business with an industrial printer that allows you to transfer digital prints onto fabric.
The cost of such specialized equipment is from $10,000. The wholesale price of T-shirts can be $2-4 per unit. Of course than better quality T-shirts, the higher the price. Check out the offers of wholesalers and try to conclude the most beneficial cooperation agreement for you. Wholesale dealers are ready to meet and offer discounts and various discount programs for regular customers.
Before proceeding directly to production, you will need to have ready-made draft drawings for printing. To do this, you must also purchase graphic Photoshop programs or Corel Draw. licensed software will cost you 600-900 dollars. The development of one project of an image for printing by a designer can cost 50-300 dollars.
T-shirt with an interesting inscription - original gift that suits everyone. Such a souvenir will always be popular, and a T-shirt business can be very profitable, moreover, its development will not require too large initial investments.
How much does a t-shirt business cost?
The main investment will require only the purchase of equipment for printing patterns on T-shirts. The entrepreneur will need:
- computer or laptop - you can choose the most common one, which costs no more than 12-15 thousand rubles
- photo printer - it must be equipped with CISS - a continuous ink supply system, and such a unit costs from 7.5 thousand rubles (ink for such a printer will cost 3 thousand rubles - for a six-color set)
- thermal press - a business on T-shirts should be started with a unit with a good heating area, and this will cost 30-40 thousand rubles (there are cheaper models on sale, but they do not give very good print quality)
In addition, you will need to spend money on the t-shirts themselves. The price of one is 250 rubles, and you will need a lot of different T-shirts, so it’s better to immediately count on the purchase of a batch of at least 1 thousand pieces. In such a situation, you can count on a discount from the supplier, and the price of one T-shirt can drop to 200 rubles.
And, of course, about 20-30 thousand rubles will need to be allocated for renting premises for a store - you can make money on T-shirts by renting a very tiny area on which it is enough to place samples of finished products and a small counter. To save money on rent, you can install a heat press at home, and only collect print orders in the store itself.
When it comes to profits, the T-shirt business pays off fairly quickly. The price of finished products depends on how many copies the client ordered, and one T-shirt can be sold for 500-600 rubles, but wholesale buyers can be offered discounts. So, for example, buying 20 T-shirts at once can include a price of 450 rubles apiece, buying 50 at 400 rubles, etc. the main objective- to win customers, and then the orders will be constant, and the income will be excellent.
In general, it is enough for a businessman to reach the level of sales in the amount of 5-7 T-shirts daily. Then, even with their minimum cost (for example, 400 rubles), you can count on a monthly profit of 60-85 thousand rubles. Such income will allow you to recoup the initial investment in the first few months of operation, after which it will be possible to count on a net profit. And even if you work seasonally - for example, only in the summer - you can earn solid capital on T-shirts, which will allow you to develop this business and create entire chains of stores that are in constant demand.
On the modern market among small businesses it is difficult to find a new, yet unused niche. Unique and original ideas are able to attract customers, expand business.
For example, printing on T-shirts is an excellent source of income.
It is necessary to draw up a careful plan for the development of trade. This business can bring not only new financial opportunities, but also a lot of positive impressions from the manufacturing process.
Products with drawings and prints are very popular among young people and adults. T-shirts are often purchased as a gift for relatives and friends. After all, they are the perfect addition to the festive look. And the plan of a certain pattern allows you to transfer any image or idea to the fabric.
In order to take orders from customers, it is necessary to rent a small room (approximately 8-10 sq.m.). This point can be advantageously located in the city center, where there is a large concentration of potential customers. Also, the office for receiving orders can be located in large shopping malls, department stores.
A big advantage for such a room will be the proximity to the metro or transport interchanges. A distinctive sign or a bright banner will help in attracting customers. Before choosing an office, you need to decide on target audience, to make a plan. So, if the T-shirt business is focused on young people, then it is advantageous to locate it near student dormitories and educational institutions.
When choosing the right place, it is recommended to decide on the assortment of goods. These can be finished products with drawings, or printed on T-shirts will be made to order. In any case, an obligatory addition and decoration will be ready samples. They can be placed in showcases or on special shelves. A business like this needs a demonstration of the accessories on offer.
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Necessary equipment for business
To print on T-shirts, you must have special equipment. It can be a direct transfer printer, jet printer, replacement ink cartridges, heat press, cutting plotter, computer, graphic applications.
Can be applied to fabric different ways. With the help of a special printer, the picture is placed directly on the T-shirt. Another way involves placing the image on special paper. Later, with the help of a heat press, it is transferred to the fabric due to the high temperature.
In addition to printing on T-shirts, you can expand your business. With the help of this equipment, images are transferred to mugs, magnets, mouse pads and other souvenirs.
In any case, when choosing equipment, you need to make a sales plan. Having found out how many T-shirts a businessman will sell per day, you can easily choose the right equipment. So, for example, a textile printer prints at a low speed. That's why this species printing is suitable for small individual orders.
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For small offices and outlets a small number of employees is enough, for example, 2 people. At the initial stage of creating a business, an entrepreneur can independently serve customers. When expanding the business, employees who know the computer and are able to process the image will be needed.
Working on a printer or other printing equipment is not difficult. Therefore, students are often among the staff. The main feature of workers this business- this is a creative outlook and the ability to explain to customers all the benefits of such t-shirts. Communication skills will be very useful to employees of the printing business. After all, it is necessary to express colorfully original idea this product for the business to grow.
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Calculation of necessary costs
At the preliminary stage of opening a business, it is necessary to draw up a plan. Thanks to him, a novice entrepreneur will be able to realize the possible risks and calculate future profits. The cost of printing on T-shirts varies within 100 thousand rubles in Russia.
So, the cost of a printer and cartridges is about 5 thousand rubles and depends on which printer model the entrepreneur chooses. Today in stores you can buy suitable printing equipment at an affordable price.
The cost of a heat press and other components will be from 35 thousand rubles. Making a plan economic indicators, it is necessary to take into account the costs of materials - clean T-shirts, ink, etc. You also need to include an item on renting a room and advertising in the financial costs.
You can print on T-shirts at home. This will significantly save the financial cost of renting a room. However, in this case, you should think about the development of advertising and the creation of an online store.
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