The amount of initial investment is 513 000 rubles.

The break-even point is reached at fifth month of work.

The payback period is 18 months.

Average monthly profit of the 1st year of project implementation 41 790 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow you to receive significant profits with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Color range:

• carnation, bush carnation (at least 3 shades);
• chrysanthemums (3-4 shades);
• roses (from 10 to 15 different shades);
• spray roses (about 5 shades);
• gerbera (3-5 shades);
• tulips;
• peonies.

In addition to the flowers familiar to the Russian territory, it is necessary to offer exotic ones brought from tropical countries:

• orchids;
• strelitzia;
• freesia;
• anemones;
• ranunculus;
• irises;
• anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, special brochures can be printed, in which there will be a story not only about this type of plant, but also how to care for it, conditions of detention, etc.

Range of offered goods:

• cut flowers;
• A flower arrangement made by a florist using packaging materials that play an important role in the flower business, because they depend on beautiful decoration bouquets;
• Souvenirs.

Characteristics of packaging materials:

• gift wrapping for flowers and flower arrangements;
• handbags from various materials;
• wrapping paper for every taste;
• boxes for packaging flower arrangements;
• baskets for bouquets;
• ribbons, floral bows, rhinestones.

To increase the profits of your business, you can provide the following types services:

• services for the design of premises for celebrations;
• conducting master classes in floristry.

3. Description of the market

Today, the market for flower shops is quite high competition. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways of development. On this moment Of particular relevance are online flower shops. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific dates for the peak sales of flowers:

• September 1;
• The 14th of February;
• March 7 - 9;
• May 25th.

The target audience

Flowers are actively bought and presented by the widest strata of citizens. The core of the target audience is working youth aged 18-35. This group of buyers can be considered the main one in terms of generating store revenue: they give flowers to each other, their parents, grandparents, pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

• The desire to congratulate someone on a solemn event;
• Desire to show attention to the opposite sex;
• Buy a means of decorating the interior of both a private home and public places.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Store requirements:

A separate stationary pavilion with an area of ​​20–40 m2 or a room of the same area on the ground floor office building or residential building;

Windows and the entrance should open to the first line or be in sight from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

The possibility of placing a sign;

The presence of running water and a bathroom.

Registration of a legal entity.

Opening your own flower shop Special attention should be given to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

1. Legal form - individual entrepreneur or LLC.
2. It is more profitable for an entrepreneur to choose the simplified tax system "Income minus expenses" 15%.
3. It is obligatory to have a “Program of sanitary and industrial control”. It is carried out once - after approval by Rospotrebnadzor.
4. It is obligatory to have contracts for deratization, disinfestation and disinfection.
5. Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
6. A contract for the removal and disposal of solid waste is required.
7. There are also requirements for the internal documentation of the store. So, the organization must:
   • register of overdue products;
   • register of disinfectants;
   • product range list.
8. All products will require SES hygiene permits or appropriate quality certificates.
9. It is worth familiarizing yourself with the Customs Code and the resolutions of the Rosselkhoznadzor that apply to plants.
10. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
11. If you accept payments from customers bank cards then you need to open a checking account.

6. Organizational structure

Staffing schedule:

• director - 1,
• seller/florist - 2,
• courier - 1.

The total number of staff is 4 people.

Requirements for all candidates:

• active life position;
• high communication skills;
• goodwill;
• honesty;
• discipline;
• responsibility.

Requirements for a florist:

• good taste;
• the ability to interest the buyer;
• experience in similar positions;

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director	30 000	1	30 000	39 737
Salesman	25 000	2	50 000	25 000
Courier	15 000	2	30 000	15 000
Insurance premiums			33 000
Total payroll			143 000

7. Financial plan

The sales plan for the project is forecasted taking into account seasonality this business. A gradual increase in sales volumes is predicted in the first 3 months of the project implementation. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in case of successful entry into the market.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup for flowers is 200%, the markup for souvenirs is 100%. The cost of packaging is 5% of the sale of the bouquet.

Taking into account the purchase of goods, raw materials and materials, the average monthly cost is 384,500 rubles.

The financial result for the first year of operation is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

	1 month	2 month	3 month	4 month	5 month	6 month
Revenue
(-) Monthly costs	281 764				-123 408	-59 920	-59 920	128 951	319 114
(=) Cumulative net profit

* Calculations use average data for Russia

331 000 ₽

Starting investments

265 000 - 330 000 ₽

53 000 - 111 000 ₽

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will amount to 682 thousand rubles.

1. Flower shop. Project Summary

Every year volumes flower business growing, which indicates the active development of the industry. Today, the business idea of ​​​​a flower shop is in demand and very profitable. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience of the flower shop is the population of the city aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimum initial costs;

high profits in the long term;

business profitability of 20-30%.

For the implementation of the flower shop project, a room with a total area of ​​20 m 2 is rented, located in close proximity to shopping center.The initial investment is 311,000 rubles. Investment costs are directed to the purchase of specialized equipment: outlet, purchase of flower products. Own funds will be used to implement the project.

The financial calculations of the business plan cover a three-year period of the project's operation. It is anticipated that after this time, business expansion will be required. According to the calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are forecast. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

2. Description of flower shop industry and company

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them has firmly established itself in Russia. Therefore, flower shops always find their customers, despite the season and economic crises. The demand for flowers is a kind of reflection financial condition society - the richer it is, the more flowers are bought. And at the same time, even in times of crisis, flower shops are actively conducting their business - only the emphasis on sales is shifting, preference is given to budget options, but sales of flower shops are not declining.

Over the past few years, the Russian flower market has been demonstrating active growth. The statistics of market volumes testify to the dynamic development of the flower market. Every year the market volumes are increasing - for the period from 2011 to 2015, the market volume of cut flowers in in kind increased by 1/3.

Figure 1. The volume of the flower market in real terms, billion pieces, 2011-15

IN monetary terms this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

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Figure 2. The value of the flower market, billion rubles, 2011-15

To date, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts' forecasts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at $40 billion.

Thus, the flower shop is regarded as one of the most promising business ideas, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk also increases. The main threats are related to the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Flower sales peak in February, March, May, September and December, and the summer months are considered the "off" season, which can cause a significant reduction in profits. In addition, flowers are not stored for a long time - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when pricing, assuming that about 60% of the flowers will not be sold.

Another risk is the flower shop's heavy dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years, Russia will take second place in Europe in terms of imports after Germany. This risk lies in the possible growth of the exchange rate, the likelihood of a ban on the import of flower products from some countries, the tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports falls on the Netherlands - 44.7%, the second and third place is occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of deliveries.

Figure 3. Distribution of producing countries by volume of deliveries in physical terms in the Russian Federation, 2014

Roses account for 43% in the structure of flower deliveries. The second most popular flowers are chrysanthemums - 24%. The top three is closed by carnations, the share of supplies of which is 22%. In general, in recent years, the leaders in supplies have remained unchanged, but there is a tendency to popularize exotic, unusual colors. IN Lately flower shops try to diversify their range and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

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Pricing in the market consists of two components - the amount of costs (taking into account the exchange rate, customs duties, the price of gasoline, etc.) and fluctuations in demand - an increase in demand entails an increase in price. On average, the pricing policy in the flower market implies an extra charge of 100-300% of the purchase price.

In most cases retail colors is carried out in the format flower pavilions and stalls - 70%, about 10% are flower shops, flower shops and boutiques designed for the premium segment are less popular. Recently, online stores are gaining popularity, which are a less risky model of the flower business.

Analysis of the flower market showed the relevance and relevance of this business. The main advantages are relatively quick organization and the beginning of work, the absence of licensing activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for goods and the level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardized products, high dependence on customs policy, exchange rates, pronounced seasonality , high level of competition.

3. Flower shop. Description of goods and services

The main activity of the flower shop is the retail sale of flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

flower courier service;

floristic decoration of celebrations;

sale related products(postcards, Stuffed Toys, sweets, etc.);

gift wrapping;

drawing up floristic boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a comfortable handle or craft paper;

drawing inscriptions and drawings on flower petals;

creation of floral compositions for decoration.

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The range of additional services of a flower shop can be much wider - it depends on the format of the store and its goals. To form a list of services in a flower shop, it is recommended to study the services of competitors. To date, the sale of standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floristic services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia), taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Making floral arrangements and bouquets;

Sale of related products(postcards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Services for the design of premises are provided by prior order, taking into account the wishes of the client;

Bouquet order by phone– to save the client’s time waiting for the bouquet, the store provides a service pre-order. It is enough for the client to call in to pay and pick up the bouquet.

4. Flower shop. Sales and marketing

Statistics for medium and large cities allows us to form a typical “portrait” of a flower shop client: 57.9% of men, 42.1% of women, the average age of the buyer is 35 years, material wealth is average. In accordance with the above statistics, it is determined and the target audience shop - the population aged 20 to 50 years with an average income.

At the initial stage, it is necessary to analyze competitive environment. This will allow you to assess the level of demand and business threats, develop your competitive advantages and decide on a marketing strategy. In order to form competitive advantages and develop your client base, in the first months of work, it is necessary to rely on cheap raw materials, available Additional services, unusual packaging, creative services presented in your store.

planning advertising campaign flower shop, it should be borne in mind that promotion channels such as advertising in newspapers, on radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person walks past a flower stall and decides to buy a bouquet here. Therefore, the most efficient outdoor advertising. In addition, one of the parameters that determine the competitive advantages of a flower shop is a favorable location. The most successful location for a flower shop is a pavilion at the intersection of several streets with a lot of passer-by traffic.

In addition, it is recommended to create in social networks group and profile advertising products. Creating a website for a flower shop is completely optional, especially if you plan a small flower stall. Setting the price for the sold goods of a flower shop should be carried out taking into account the prices of competitors. It is important that the pricing policy be flexible enough - this will satisfy the demand both in the budget and in the expensive price segment. To stimulate the sale of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

It should also provide for the creation own logo and branded packaging, which will become calling card shop. Development of an exclusive style, logo and original name will cost an average of 6000 rubles. An advertising sign will cost around 20,000, including installation. Do not forget about such a form of advertising as word of mouth. That's why the best advertisement there will be fresh flowers and the professionalism of florists capable of creating beautiful flower arrangements.

5. Flower shop. Production plan

Opening a flower shop includes six main stages, including registration, selection of location and premises, recruitment, purchase of equipment, search for suppliers of flower products, sales planning and purchase of goods. Next, we will take a closer look at each of them.

1. Registration with state bodies. Retail flowers is an unlicensed activity, which simplifies the process of collecting the documents required to open a flower shop. The organizational and legal form of an enterprise can be an individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail sale of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying the flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, handicrafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

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It is not necessary to enter the entire list of codes, but if you plan to further expand your business, it is recommended that you enter all of the listed codes that may be required in the future.

List of documents for opening a flower shop:

permission to trade in flowers;

the program of sanitary and production control is obtained once after approval by Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for the maintenance of the ventilation and air conditioning system;

contract for the export and disposal of solid waste;

internal documentation: register of disinfectants;

SES hygienic permit or relevant quality certificates.

2. Location and choice commercial premises. The main criterion for choosing a location is high traffic of people. It can be street intersections, an area near a shopping center or a bus stop, busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop, a room of 20 m 2 is suitable - this will be enough for a retail space and a small room for storing flowers. For the implementation of the project, it is planned to rent a room near the shopping center. The area of ​​the leased premises is 20 m 2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Selection of personnel for a flower shop. The main employees of the flower shop are florists. It is recommended to take a responsible approach to the choice of a florist and hire professional staff, since the quality of the services provided depends on them. During the daily operation of the store from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature of +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigerator. The cost of such equipment is 50,000-70,000 rubles, and the installation averages 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account small working equipment that florists will need to make bouquets - rubles are laid for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will be an average of 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key when organizing a flower business, since the work of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. The choice of suppliers is a rather responsible and painstaking work.

6. Planning of sales and purchase of flowers. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated terms can lead to either store downtime or losses due to product damage. Another task follows from this - an established system for the delivery of flower products. Keep in mind that freshly cut flowers must be brought in every 4-5 days. Thus, it is planned to carry out 5 purchases per month every 5 days. For filling retail space in 15-20 m 2, an initial purchase of about 70,000 rubles will be required. At the same time, the additional purchase of the assortment will amount to 10,000-15,000 rubles.

Flower shop sales planning is based on the seasonality of the flower business. Sales peaks fall on the following dates - February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation and wedding days should be taken into account. An approximate schedule of revenue volumes by months is shown in fig. 5 - it shows the peaks and declines in flower sales.

Figure 5. Dynamics of sales volume of flower products by months

Predicting the income of a flower shop is quite difficult. In each case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For the forecast in this project, average market indicators will be used. According to statistics, the volume of sales in a stationary store per month is 200-250 bouquets. Based on the fact that the store will present a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones - 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment - 1500 rubles. On average, the monthly revenue will be 267,150 rubles.

Table 2. Planned sales of a flower shop

MONTH	INEXPENSIVE SEGMENT			EXPENSIVE SEGMENT			REVENUE PER MONTH, RUB
	SALES VOLUME, PIECE	PRICE, RUB,	REVENUE, RUB	VOLUME OF SALES, PCS,	PRICE, RUB.	REVENUE, RUB
September
Revenue for the year:

6. Organizational plan for a flower shop

For the functioning of a flower shop, you will need to form a staff:

Director- store manager, combining the work of an accountant and a procurement logistics specialist. The director may be the business owner himself;

Florists– employees who are engaged in the preparation of compositions and the sale of bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for successful business flower sellers must not only be able to arrange bouquets and get along with customers, but also know the psychology to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists, you should take it into account. General fund wages will amount to 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with a courier service is necessary. The market currently offers a variety of service options. courier service who are interested in cooperation with legal entities. The average rate of 1 delivery in the city is 250 rubles. Usually stores, providing such services, make an extra charge of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, the profit from it is not taken into account in this project. In case of successful business development, it is planned to hire a courier driver who would deliver flower products. At the initial stage of the business, having such an employee on the staff is not profitable.

7. Financial plan for a flower shop

Financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its business. To launch the project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in the technical equipment and furniture of the store; 45% of investments - for the initial purchase of flower products and the formation of a fund for paying rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Name	Amount	The cost of 1 piece, rub.	Total amount, rub.
Equipment, furniture, appliances
Refrigeration showcase
Split system (for commercial premises)
Floral table
Security and fire fighting equipment
Computer
plastic vases
Decorating tools, tools (scissors, stapler, wrapping paper, etc.)
Registration
IP registration
Making a seal, opening a cash register
working capital
Flowers and plants for floristry
Payment of salaries, rent in the first months of work

The fixed costs accounted for in the business plan consist of rent, utility bills, wage fund, advertising costs and depreciation. The amount of depreciation deductions is determined by the straight-line method, based on the term beneficial use fixed assets in 5 years. TO fixed costs flower shop also includes tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue. In the structure of costs, the share of the payroll is 47%, the purchase of flower products - 25%.

Table 5. Flower shop monthly expenses

8. Performance evaluation

The payback period for a flower shop with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be 156,000 rubles. It is planned to reach the planned sales volume in the third month of operation. Profitability of sales in the first year of operation - 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of a flower shop

The flower business comes with a variety of risks to consider when planning:

Flowers are a perishable commodity. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. It is possible to reduce this risk by choosing reliable suppliers and competently drafting a contract;


The cyclicity of the flower market and the episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to mitigate its impact by opening new business segments and introducing additional services;


Errors in estimation of sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk by collecting statistical data: installing a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal volume of purchases and draw up a weekly plan. Small flower shops adapt to the format of work within 1-2 months;


High level of competition in the market. It is possible to reduce this risk with thoughtful marketing strategy flower shop and reaching certain competitive advantage;


• Fluctuations in the exchange rate and the likelihood of tightening customs policy. It is possible to reduce the impact of this risk by diversifying suppliers and purchasing part of the goods from domestic manufacturers;
• Loss of space or increase in rent. Since a favorable location largely determines the success of a business, changing it can entail significant costs. To minimize this risk, you should carefully choose a landlord and conclude a long-term lease agreement.

The article describes the risks of running a flower business very well, but did not emphasize that one of the main factors affecting the success of this business is the location of the pavilion and the level of competition in the immediate environment. Why is it so?

First of all, because in large cities the population itself is heterogeneous. Neither by age composition, nor by income, nor by preferences. And this is important, because in different areas there is a different “average bill”, which directly affects the profitability of a business.

Secondly, where citizens with higher incomes live, the share of bouquets with a floristic component and having a higher profitability in the revenue structure will be noticeably higher than in areas where pensioners mainly live.

Thirdly, it makes sense to focus on “related” products and services and increase their share in revenue, since in most cases, their “profit on sales” is higher than the typical average markup on the main product.

Working on such projects, I was often asked: what flowers are most in demand? What should be the minimum purchases and product balances? What should be the markup? Unfortunately, the answer to these questions can only be practical experience or careful study of the market. At the same time, he, the "experience" in each city, in each district is different. This must always be kept in mind.

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Expert experience. Svetlana Artova

A few years ago it was hard to imagine that artificial flowers will occupy a strong niche in the decoration of events, but at the moment this is a fait accompli. While many florists argued that only real flowers can be used at weddings, top decorators have already begun to use artificial ones in their large-scale projects with might and main. Of course, we are not talking about plastic roses for three rubles apiece, but about flowers. High Quality, which are called interior or decorative. What explains their increasing popularity?

Firstly, high quality interior flowers very similar to life. Clients often come close and feel the petals to understand what the composition is made of.

Secondly, interior flowers comparable in value to live ones, and often even cheaper.

Third, interior flowers can be used repeatedly, which can significantly reduce the cost of flower arrangements for customers.

Fourthly, they are assembled in advance, so that work at the facility takes much less time.

Fifth, indoor flower arrangements noticeably lighter than the living ones. Thus, the installation of suspended compositions requires less labor.

So! You have already familiarized yourself with the advantages of interior colors and are ready to use them in decor. But the question immediately arises, how many colors you need to purchase to make a certain composition. It is quite difficult to answer such a question, because you have to take into account the variety of flower arrangements, the sizes of the flowers used, whether you will attach a flower to a flower, or whether you will opt for a large amount of greenery.

I will try to show how to calculate the required number of colors for some compositions. I hope that using this knowledge and a little imagination, you will no longer be tormented by the question of how many flowers to buy.

The calculation will be made using the sizes of the flowers presented on this site. For example, let's take a hydrangea with a diameter of 18 cm, a peony with a diameter of 16 cm and a rose with a diameter of 11 cm. First of all, we need to find out the area of ​​\u200b\u200bthe flower head. Let's use the formula S=πr 2 , where:

S is the area of ​​the flower head;

π - Pi number equal to 3.14159…;

r is the radius of the flower head.

Thus,

S hydrangeas \u003d 3.14159 * (18/2) 2 \u003d 254 sq. cm

Peony S \u003d 3.14159 * (16/2) 2 \u003d 201 sq. cm

S roses \u003d 3.14159 * (11/2) 2 \u003d 95 sq. cm

In order to calculate the composition of different colors, we will use the total area of ​​the heads used. For example, we want the composition to contain hydrangeas, peonies and roses in a ratio of 1:1:2 (one hydrangea, one peony, two roses). Let's calculate total area hydrangeas, peony and roses:

S total \u003d (S hydrangeas + S peony + S roses + S roses) \u003d (254 + 201 + 95 + 95) \u003d 645 sq. cm

Let's move on to the calculation of specific flower arrangements. We will calculate each composition:

Separately for hydrangeas;

Separately for peonies;

Separately for roses;

For the option when hydrangeas, peonies and roses are used at the same time.

1. Calculate the composition in the form of a sphere, which can be hung over guest tables. Suppose we need a composition with a diameter of about 50 cm.

The surface area of ​​a sphere is determined by the formula: S spheres = 4πr 2

Thus, the area of ​​our composition:

S spheres \u003d 4πr 2 \u003d 4 * 3.14159 * 25 2 \u003d 7 854 sq. cm

Hydrangeas: 7 854/254 = 31 pcs.

Peonies: 7 854/201 = 40 pcs.

Roses: 7 854/95 = 83 pcs.

Hydrangeas, peonies and roses: 7 854/645 = 13 sets (each set contains 1 hydrangea, 1 peony and 2 roses). That is, for such a composition you need 13 hydrangeas, 13 peonies and 26 roses.

If we need a composition in the form of a hemisphere with a diameter of about 50 cm, then we divide the results in half.

2. Calculate the composition in the form of a flower garland, which decorate the presidium or arch for exit registration. Suppose we need a composition 150 cm long and about 30 cm in diameter.

In fact, such a composition is a cylinder. The area of ​​the side surface of the cylinder is determined by the formula: S side \u003d 2πrh (r is the radius of the cylinder, h is the height of the cylinder)

Thus, the lateral surface area of ​​our composition is:

S side \u003d 2πrh \u003d 2 * 3.14159 * 15 * 150 \u003d 14 138 sq. cm

Therefore, to make such a composition, we need:

Hydrangeas: 14 138/254 = 56 pcs.

Peonies: 14 138/201 = 71 pcs.

Roses: 14 138/95 = 149 pcs.

Hydrangeas, peonies and roses: 14 138/645 = 22 sets (each set contains 1 hydrangea, 1 peony and 2 roses). That is, for such a composition you need 22 hydrangeas, 22 peonies and 44 roses.

As you probably already guessed, this is how you can calculate the number of colors for a composition in the form of a ring. First of all, we will need to decide what diameter our ring will be. Then determine the circumference using the formula l = 2πr. The circumference will just be the length of our cylinder. We set the diameter of the cylinder and, using the above example, calculate the required number of colors for the composition in the form of a ring.

The only thing to remember is that we only count side surface flower garland, so be sure to add some flowers to the "ends" of the garland in cases where it is not looped. Or immediately calculate the total area of ​​the cylinder using the formula: 2πr(h+r)

IMPORTANT!

All calculations were made with rounding up. After all, there are never too many interior flowers - if you bought more flowers than you need, you will always find a use for them.

If you need the flowers to be stuck tightly together, then add another ten percent of the total. And vice versa, if you want the flowers to be at a distance from each other, then feel free to subtract twenty to thirty percent, and close the remaining gaps with greens.

Also note that in the case of the garland, we calculated the entire side surface. But if you mount it, for example, on a table, then flowers are not needed from the side of the table surface, so you can subtract twenty-five percent of the total.

Hope this article was helpful to you! I wish you all creative success!

Svetlana Artova, decorator-teacher.