Published on 31.10.2012 . Dmitry_Vasfilov - 247 Comments ↓
Presented on the Russian market great amount clothing brands. There are eminent and not so famous among them, widely known and familiar only to a few. This article will focus on special brands - the so-called werewolf brands. Such brands mean those that seek to create an illusion in the buyer about their Western origin, and sometimes about premium. Companies that own such brands often sell Chinese and Russian consumer goods to people under beautiful names and legends.
Interestingly, in most shopping centers in Russia, about half (and in some cases - most) of the area is occupied by shops and "boutiques" of such werewolf brands - clothes and shoes. I already talked about werewolf shoe brands In this article, now it's time to meet werewolves in the world of clothes.
Attention! Assigning any brand to the number of werewolves is a very responsible matter. It's hard to say anything with 100% certainty, so I don't take care of this. Therefore, I emphasize that here I collect just suspicious brands. And I explain why they are suspicious. In addition, brands that do not hide Russian origin are placed here: just for information, since there are people who, due to the fact that the name is foreign, think that the brand itself is, say, English or Italian.
Despite the fact that I took a very responsible approach to compiling this material, I could make mistakes. Therefore, you can use the information only at your own peril and risk. I emphasize that the presence of a brand in an article does not mean that it is a "werewolf".
Albion. On the official European website (by the way, the server is located in Poland), the company carefully avoids the question of its origin, but in the "Where to buy" section only Polish and Russian points of sale are indicated. Suits, judging by the reviews, are made in Poland. And they cost not so little - about 20 thousand rubles apiece. No connections with Italy could be found, and meanwhile, sometimes these costumes are passed off as Italian.
Alessandro Bonimi. You can read more about the exposure of this brand here. Here. The brand appears to be Russian.
Alessandro Manzoni. Apparently, the brand of the Lady and Gentleman city chain of stores. The foreign Internet does not know such a brand. In the "Lady and Gentleman city" stores themselves, sellers are quite actively promoting this brand among buyers. The prices are high.
Alfred Muller. Passes himself off as a German mark. In fact, the site itself exposes this legend: in the "Where to buy" section, only Russian outlets are listed (even when you go to the English and German versions of the site, which, by the way, are noticeably poorer in content than the section in Russian). This brand is owned by Dialog LLC (see. Here), which, by the way, promotes another of its own "premium" brand - Greg Horman.
Al Franco. Issued as a Spanish brand. But the brand does not have a website at all, just as there is no information about it in foreign Internet. The countries of production of Al Franco clothes, judging by the information on the websites of online stores: Turkey, China, Russia. The prices are quite moderate, but not very low. Reviews are both positive and sharply negative. This clothing is widely represented in stores The Snow Queen and wildberries.
Antonio Meneghetti. The creators of the brand “tie” it to the Italian professor Antonio Meneghetti, who allegedly began to design clothes in his declining years. In fact, Antonio Meneghetti clothes are sold only in Russia and Ukraine, and in Europe no one knows about them. Claims of Italian ancestry are highly questionable.
be free. Youth clothing brand owned Russian company"Melon Fashion Group". The origin of the brand is stated quite openly on his website. Clothes are made in Russia at the Pervomaiskaya Zarya factory (at least that’s what it was called in Soviet time). The prices are very low, the quality is decent.
Baon. Existing since 1992, the Russian brand of the company of the same name, which, in general, does not hide its origin (see its website). Earlier, however, the legend about the Swedish roots of the brand was cultivated among buyers. Pretty popular brand desam belongs, by the way, also to Baon. Baon and desam are generally good value for money.
Bone. The brand of the Sportmaster chain of stores. Made in China, reasonably low prices, good quality.
Cacharel. This brand was founded in France more than half a century ago. However, in 1995, the rights to use the brand in 30 countries were transferred to the Turkish company Aydinli Group, which is stated on the website of the Turkish Cacharel. There is also a French Cacharel, but in Russia Cacharel stores are precisely Aydinli Group. This clothing actually has nothing to do with France; seems to be made in Turkey. Value for money, in my opinion, leaves much to be desired. The main markets for this Cacharel are the CIS countries (including Russia, of course), Turkey, the Middle East.
Camelot. Russian brand, produces clothes mainly in China. He does not invent legends and myths about his origin. Initially, it was aimed at making collections of large fashion brands available to the public. Therefore, Camelot often simply copies the design of Western firms. The price-quality ratio is good.
Caterina Leman. A Polish brand of women's business clothing, which in Russia is passed off as Swiss or German, and almost super-duper exclusive and supposedly very popular among Europeans high society. Prices are high, but the quality of Caterina Leman clothes, judging by the reviews, leaves much to be desired. IN Western Europe the Caterina Leman brand is unknown, these clothes are sold mainly in Russia and Poland.
Chimino. Apparently, this brand belongs to the chain of stores of the same name menswear. Production - Romania and Russia. In the West, of course, this brand is unknown. The brand has no legend.
Demix. The brand of the Sportmaster chain of stores is very popular in Russia. Popularity is due to low prices and acceptable quality. All Demix clothes are made in Chinese factories.
You can read more about the Sportmaster stores and its brands here. this article.
de rossi. The company does not have an international website, there is only a Russian one and its English version on the Russian domain; myself website registered to a private person (you can see here). Mostly shirts are sold under this label, prices are high. At the same time, it should be noted that shirts are really sewn in Italy, from good Italian and English fabrics. True, for such money you can buy shirts and original Italian brands - for example, Pal Zileri, Z Zegna, Etro.
diplomat. A network of premium clothing stores, which, in particular, represents the brands Thomas Berger (allegedly Germany) and A. Falkoni (allegedly Italy). In Europe, no one seems to have heard of these brands, they do not have their own websites. The clothes of these brands are sewn mainly in Turkey, the prices are high, the quality is good, but it can hardly be called really premium.
D.Polgri. Russian brand of men's clothing, Russian production. The name was clearly invented, as they say, "under Italy." But there are no legends. The quality is not bad.
Emilio Guido. Turkish brand of men's business wear. On the origin and countries of production of clothes on his website delicately silent. But, of course, he talks about the Italian style (and Russian sellers can start singing songs about Italian designers and craftsmen who sew suits by hand). The site, by the way, is quite decent, international. Shops are mainly in Russia and other CIS countries, as well as in Turkey and some other countries: Morocco, etc. The prices are high, the quality is decent.
Ethan Grant. Despite the postscript London, it has nothing to do with England. Turkish brand, Turkish production. Previously, it was poorly distributed, but by now the scale of activity has grown somewhat. The quality is good and well worth the price. There is no website, so there are no legends either.
Fabio Paoloni. There is no Italian (and even English) site. The Russian-language site is very simple (it is doubtful that a reputable Italian clothing company has something like this), but tells us legend. There is no information about Fabio Paoloni in the foreign segment of the Internet. The prices are high, and the quality, judging by the reviews, is low.
Finnflare. This brand cannot be attributed to werewolf brands, but it is still worth mentioning in our article. The brand was indeed founded in Finland, but relatively recently it was bought out by a Russian business woman. Nowadays, Finn Flare clothes are sold mainly in Russia, Kazakhstan and Ukraine, and in Finland only in very small quantities (I must say that in general, in the early 2000s, sales of Finn Flare in Finland fell sharply). Clothing is produced in China and some other Asian countries; however, brand representatives say that Finn Flare clothes have never been made in Finland itself.
Learn more about the history of the Finn Flare brand Here.
Fratelli. The site is in two languages: Russian and Italian, and in both cases the domain is .ru. The Negozi (Shops) section of the Italian version shows a map of Russia with the names of Russian cities. There is no information about Fratelli's Italian clothing on the foreign Internet. Judging by the comments, it belongs, by the way, to the owner of another pseudo-Italian brand - Meucci, which will be discussed below.
Gee Jay, Gloria Jeans. Russian brands founded by Rostov businessman Vladimir Melnikov. Average quality clothing low prices, sewn in Russia. Gee Jay and Gloria Jeans do not hide their Russian origin, but on the contrary, they emphasize it. In the article, these brands are listed just in case - suddenly someone thinks that these are foreign brands.
Read more about Gee Jay and Gloria Jeans in this article.
Giovane Gentile. The name hints at an Italian origin, but in fact it is a Turkish brand. This is indicated on the international site, the owner company is Ergem tekstil. However, frankly, the Turkish origin is not advertised, and sometimes the sellers begin to tell tales about the Italian designer. Giovane Gentile items are sold in many countries (mainly Eastern Europe, Asia and Africa), but not in Italy. In general, an ordinary average brand with "Italian" ambitions.
Giovanni Botticelli. There is a website in Italian, but it is extremely simple and uninformative. And in the “shops” section, only Russian “boutiques” are listed on it. And in the contacts are Moscow coordinates. The reviews are rather contradictory: some people like Giovanni Botticelli shirts and ties, someone says that the quality of shirts and polo leaves much to be desired.
Where Giovanni Botticelli clothes are made, unfortunately, is unknown. Obviously not in Italy: the price is too low, there are also big doubts about Germany (as indicated on the website of one online store): again, the price is too low for German tailoring, and indeed very few people sew shirts in Germany. Most likely, shirts are made in Turkish or Chinese factories - it must be admitted that both the Turks and the Chinese have already learned how to produce quite beautiful and high-quality clothes (although, of course, they are far from the Italians).
glenfield. A casual clothing brand with a rather amusing legend that flaunts on the official website of the brand. Allegedly, Glenfield was founded in Italy, in some kind of "production center of the Venetian region" as much as 30 years ago. But the brand does not have a website even on English language, not like in Italian. There is no information about the brand in the foreign segment of the Internet; the site is hosted in Russia. True, judging by the reviews, the quality of the clothes is good; but the quality of service in stores is mediocre.
Henderson. Russian brand with Polish roots. He does not hide his origin (just look history on the site). The prices are higher than average, but the clothes are quite high quality. It is developed by Russian designers in cooperation with European ones (I don’t know if this is actually the case, but in principle it is quite possible). Henderson clothes are made in China, Portugal and some other countries, some models are made in Italy. Read more about the Henderson brand in this article.
Incanto. The site - with the European domain eu, with the Italian and English versions. However, a little check reveals that the server is located in Russia (see below). Here), which is very odd. There is practically no information about Incanto clothing on the foreign Internet. The site lists several Italian stores and a whole sea of Russian ones. However, the famous shoe "werewolf" Carlo Pazolini also opened stores in Italy - after great success in Russia.
The quality of Incanto, judging by the reviews, is not bad. Prices for real Italian lingerie are too low (although prices are rather high compared to budget Russian products, of course), so it is unlikely that it is made in Italy.
incity. Russian brand, which is openly declared on his website. It belongs to the Modny Continent company, which, by the way, declares its international character. This is, in general, true, since the brand entered the markets of a number of CIS countries. Incity clothes have a good price-quality ratio, although in general the quality is very mediocre.
Joss. Another brand of the Sportmaster network. The price-quality ratio is adequate. Production - China. You can read more about Joss here.
Kanzler. There is information that, in fact, Kanzler salons are a rebranded chain of clothing stores "Elegant". Quite high prices, but the quality, admittedly, is good. An alternative is the Henderson brand discussed above, with approximately the same quality, but the prices are slightly lower. Another alternative is indeed the German Hugo Boss (although it is made in Turkey), but there, on the contrary, the prices are slightly higher.
Did you know that many brands on the market today under beautiful foreign names are actually domestic products and have nothing to do with Europe and America? Perhaps you have such a product at home and you think that it is European, but no ...
Our domestic manufacturers are very fond of giving their goods beautiful foreign names. In advertising for this product, associations are created with German quality, European style, etc. But in fact, these goods have nothing to do with the countries of Europe. Basically, all goods are made in China, or, at best, in Russia.
It just so happened, but Russians are much more willing to buy goods with foreign names, thinking that since the name is foreign, then the quality will be appropriate. This began during the collapse of the USSR, when people swept off the shelves everything that even somehow hinted at a foreign origin.
Our savvy manufacturers have also adapted to this trend. The scheme is very simple - a company is registered in one of European countries- this gives the most beautiful foreign name, as well as the address of the head office, for example, in Germany. At the same time, the entire management of the company is Russian (an office in Germany may not even physically exist at all), the goods are produced in China or in Russia (where it is cheaper). And voila New Product with a beautiful foreign name is ready! Then it's up to advertising - to beautifully present the product to the population, focusing on the European origin of the product and "excellent German (French, Italian, etc.) quality." But in fact, the product has nothing to do with the specified country.
All these "frauds" allow you to sell the goods much more expensive than the real value. Compare what would you buy - a TV called Hunsujin or a TV called Mystery? Both TVs are absolutely identical, produced at the same factory in China, only in the first case it is written on the box that this is a Chinese TV, and in the second - that this is a European-level TV with super-duper effects and the manufacturer's headquarters in London. The answer is obvious.
In China, there are special factories that produce the same goods on the order of such “manufacturers”. These products are no different in their essence and appearance. The difference is only in the etiquette and packaging. Such a product will go to Russia under the name Vitek (for example), and to the same India - AbnDeli. The name is different - the product is 100% identical.
You, most likely, will now think that these goods under foreign brands made in China or Russia are bad and of poor quality. Not certainly in that way. Or rather, not so with minor exceptions. Goods are produced on good, large factories in compliance with all standards. It's just that manufacturers decided in this way to attract the attention of buyers - giving the product a foreign name. The quality does not suffer from this. By the way, did you know that iPhones are made in China? And that doesn't mean they're bad. American company Apple orders production in other countries, because. it's much cheaper. Our manufacturers do the same, only the names are given not by "Electronics" and "Mir", but by Mystery, Vitek, Kaizer, Bork.
Yes, of course, there are exceptions when the goods are made of poor quality, but, as a rule, such brands do not last long. Although they manage to spoil the nerves of buyers.
Here is a list of the most famous brands, which "pretend" to be foreign, but in fact are ours:
Technique
Vitek. Yes, this is not an Austrian technique. Just a trademark registered there. The goods are made in China. Russian leadership."Scarlett". The joint Chinese-Russian company has nothing to do with the UK. Only the title.
Rolsen. Televisions and monitors are assembled at a factory in Fryazino near Moscow from parts purchased in Southeast Asia.
Kaiser. Has nothing to do with Germany. The equipment is produced at factories in Poland and Italy.
Bork. Also “ours”, nothing in common with Europe, except for the name. It is the property of the chain of stores of household appliances "Electroflot".
Elenberg is a trademark of the Eldorado network.
Defender- domestic computer components. It's actually pretty good quality. Defender products are manufactured in factories in Western Europe and East Asia
It can also be included here Akira, Binatone, Explay, Nexx, Polar, Supra, Mystery, Prology- these goods have nothing to do with Western states.
Cloth
"Finn Flare", "Baon", "Savage", "O'STIN"- Under these trademarks, exclusively Russian-made clothes are sold. True, the clothes are of high quality, but the price is too high (due to supposedly European origin).Nordway, Termit, Outventure, Joss, Delamare- trademarks of the Russian network "Sportmaster". Their clothes are made in China.
And - Gee Jay, Gloria Jeans, Oggi, R2, Rico Ponti, Savage, Vassa, Zarina, Tom Claim and so on. All this is ours.
Shoes
"Carlo Pazolini". The company is Russian, it produces shoes at its own factories located in Russia and China. Imitation of a beautiful Italian name.Camelot. In Poland and China, copies of expensive youth shoe brands "Grinders", "Dr. Martens" and "Shellys" are sewn.
"TJCollection", "Chester", "Carnaby"- three trademarks that belong to the same company, established in the UK in 1992. The company manufactures shoes ostensibly in Italy and Spain. But neither in the UK, nor in Italy, nor in Spain will you find shoes with this name. Draw your own conclusions.
Ralf Ringer. Footwear is produced at factories in Moscow, Vladimir and Zaraysk. True, they do not hide that they are “ours”.
"Tervolina". Produces shoes in Togliatti and in China.
Products
"Greenfield". Exclusively "English" tea - a product of the St. Petersburg tea manufacturer "Orimi Trade"."Mr. Ricco". Italian mayonnaise is made in Russia, nothing to do with Italy.
Bagbier. Beer is produced in Omsk, named after the director of the brewery - Ivan Bagnyuk.
Cosmetics and household chemicals
Faberlic. Yes, they are ours too. Cosmetics are made at two factories - in Balashikha and Moscow region, using, however, raw materials and developments of foreign companies.Ile de Beaute, L'Etoile, Rive Gauche- are Russian companies. In France, you will not find such retail chains anywhere else.
Frau Schmidt. Household chemicals domestic production with a beautiful German name. In Germany, such a Frau was not even heard of.
Dishes
Gipfel And "Berghoff" they have absolutely nothing to do with Germany or Belgium. All of these brands are made in China.Stationery
"Erich Krause". Goods for the office of "German" quality are produced in Russia.Insurance
"InTouch". The "European" level of service is the work of our craftsmen.Here is a far from complete list of "werewolf brands" that hide behind beautiful foreign names. And what foreign brands of domestic spill do you know?
"Real Italian shoes" from China and other tricks of Russian marketers ">"Real Italian shoes" from China and other tricks of Russian marketers "alt=""Werewolf brands". 7 Russian brands that are ashamed of their origin "Real Italian shoes" from China and other tricks of Russian marketers!}">
The now fashionable topic of import substitution haunts both politicians of all stripes and enterprising citizens who, taking advantage of the moment, are trying to master budget money with the good goal of ousting foreign competitors from various markets. Many of them are unaware that the so-called “werewolf brands” of domestic tailoring have been operating in Russia for a long time, successfully disguised as large foreign companies
However, as practice shows, these brands more often resemble the girl who was successfully taken out of the village, while forgetting to take the very village out of her. So it is with manufacturers, no matter how much effort marketers make, it’s still quite difficult to hide the real origin. We decided not to go far for examples, but just give them in this post...
Stores of this brand are usually located in large shopping malls. Mannequins dressed like Harry Potter classmates seem to hint at the aristocratic roots of this brand. Pseudo-English plaid trousers and club jackets actually have the same relation to England as Baba Yaga has to Hogwarts.
In fairness, it should be noted that the brand has never tried to hide the fact that it has nothing in common with foreign countries, except for the spectacular name and the fact that some of the clothes are made in China, Portugal and sometimes in Italy.
A TV quiz called "Own Game", where smart guys and other Wassermans fiercely fight for the opportunity to become the owner of unique stationery from Erich Krause has done a lot to popularize the brand in Russia. It would seem, why would these serious men crush each other with intellect for the sake of a box of cheap paper clips? They do not spare each other for the sake of "imported" stationery! In fact, everything is much more prosaic ...
All goods, from pencils to expensive pens, are produced under the strict control of the Russian company Office Premier. Moreover, since 1994. And what is most interesting, the manufacturer did not particularly try to hide it. And the fact that buyers themselves lay out money for a beautiful name is their problem.
Seeing the richly decorated windows of this chain of stores, many buyers imagine a certain Italian elderly shoemaker named Carlo, who, without sparing his belly, hand-made shoes for days on end, which the damned capitalists then “sell at exorbitant prices” to visitors to shopping centers.
In fact, there are thousands of such shoemakers and they never had people with European names in their family. They were born and work in China, producing shoes for a Russian shoe brand, whose founders decided that the Italian name would caress the ears of a buyer who firmly believes that only Riga sprats can be better than Italian shoes.
Looking at the dull landscape outside the window, filled with universal longing and houses of the same type, the average Russian citizen brews a tea bag with a foreign name. At this moment, he is mentally transported to the shores of Foggy Albion, where people like him are leisurely strolling along the cobbled streets, enjoying the leisurely and calm life of European aristocrats.
Alas, the harsh reality takes us to the city of St. Petersburg, the natives of which registered the same company in 2003 GreenField Ltd with an office in England. Moreover, it was registered by the Orimi Trade tea manufacturer. Unlike the previous heroes of this post, the guys from Zeleny Pole can confidently assert that their company is English and easily reject all claims about the Russian origin of the brand.
BORK
Here it is necessary to pay tribute to the marketers of the company. They did their best and did everything to ensure that their brand was perceived as something "made in Germany". Moreover, the quality and quite an adequate price tag organically contribute to this picture.
In fact, this brand belongs to the Russian company Electroflot, which cannot but rejoice in the period of the fashion for "import substitution".
One of the favorite brands of the provincial oligarchs, who like to emphasize that they are wearing Kanzler, in fact, has nothing to do with Angela Merkel or her predecessors in power. Despite the beautiful German brand name and quite decent quality, this brand has Russian roots.
To be more precise, there is every reason to believe that the brand grew out of the "Elegant" chain of stores, the managers of which realized in time that it is better to have a "brand werewolf" in their hands than "Elegant" in the sky...
VITEK
And for dessert, we decided to include a brand with perhaps the most interesting name in this list. It is a mistake to believe that a certain Vitek gave the name to the brand, although this is how most consumers pronounce it. In fact, the name of the brand comes from the Latin word vita, meaning "life" and the English word tech, skillfully shortened to tek.
The company is registered in Austria, manufactures equipment in China, and the management is located in Russia, which is clearly confirmed by consumer characteristics technology, giving reason to believe that a certain Victor made a significant contribution to the development and positioning of the brand.
The article is quite old in 2012, but has not lost its relevance.
A foreign name and a high price are the only way to make people believe that the product is of high quality. "Cars must be German or Japanese, perfumes must be French, shoes must be Italian" - the main stereotypes of consumers.
The commercial director of Vigor, Alexander Nazarov, does not hide the fact that all Appliances they, like any other Russian company, are bought in the countries of Southeast Asia, assembled at the same factories and often not just similar in appearance, but the same. “We visit factories, look at what they offer us, choose the models we like and agree on a price for which they will put the name of our brand on the teapot,” he says. “It makes no sense to develop our own design: it’s expensive, and anyway steal."
Shoes
legend: Italy
reality: Russia, Alexander Bayer
production: -
legend:-
reality: Ukraine
production: -
legend: England, early 90s
reality: Ukraine, Evgeny Filatov, ~2005
production: -
legend: England
reality: 1996
production: China, Poland
comments: the history of the company "Camelot" began in 1996 with the opening small shop, where the collections "Grinders", "Dr. Martens", "Shellys" and others were presented. But not everyone could afford these shoes because of the high price. Since 1999, almost the same shoes have appeared, but not made in Britain and the USA, but in Poland and China under the control of a Russian company.
Carlo Pazolini
legend: Italy
reality: Russia, Carlo Pazolini group, Ilya Reznik, 1992
production: Russia, China, the most expensive models can be placed in Italy (according to a company employee)
comments: on the boxes it is indicated that the shoes are made in Russia, but on the insoles and soles there is often an encouraging "Made in Italy"
Carnaby(see TJ Collection)
Chester(see TJ Collection)
Gianni(see Luciano Carvari)
legend:-
reality: Ukraine
production: -
legend: The Netherlands, 1978, all Lobster shoes have a red lining, because red is the color of royal luxury
reality: Ukraine
production: -
Luciano Carvari
legend: Italy
reality: Ukraine, 2005
production: -
Mascotte(like Italy)
Paolo Conte(like Italy)
Ralf Ringer
legend:-
reality: Russia
production: Russia (Moscow, Vladimir, Zaraysk)
comments: by name it is considered German or Austrian
Shabelski(see Luciano Carvari)
Tervolina
legend:-
reality: Russia
production: Russia (Togliatti), “Leader”
comments: the name Tervolina has remained since the time when the company did not sew its shoes, but imported them from the Czech Republic and Hungary
T.J. Collection
legend: England, 1992, "carrying on the old traditions English masters", "unique English style", "the heart of the swinging London of the 60s", "beautiful and comfortable shoes are made in Italy and Spain in family shoe factories, the secrets of craftsmanship in which are passed down from generation to generation"
reality: Russia (Ufa), Timur and Yulia (their initials are included in the name of TJ Collection)
production: Russia, China, in Italy they put branded insoles, pack them in boxes, write Made in Italy
Clothes and accessories
Alessandro Manzoni(like Italy)
Baon(Sweden type)
legend:-
reality: Russia, "Melon Fashion Group"
production: Russia, clothing factory CJSC "Pervomayskaya Zarya"
comments:
co&beauty (accessories) (see befree)
CORSOCOMO
Depeche Mode
Finnflare(Finland, 1965) the stamp was purchased by a Russian businesswoman
Gee Jay(See Gloria Jeans)
Gloria Jeans(jeans, denim clothing, children's and adult knitwear)
legend:-
reality: Rostov businessman Vladimir Melnikov
production: Russia (Rostov)
comments: the origin of the company has never been hidden, but on the contrary, it has been emphasized in every possible way, but the names are misleading
Gregory Arber(suits)
legend: Italy, "We produce our own suits, jackets, trousers, coats, shirts and knitwear, and reputable and trusted Italian suppliers supply us with ties, belts and accessories"
reality: Ukraine (Odessa), late 90s
production: -
LOVE REPUBLIC(see befree)
Machiavelli(like Italy)
legend: Italy, "An Italian brand with centuries of tradition. Italian masters have formed certain traditions that we honor and carefully preserve. Our history began in 1911, when the Meucci family opened their own production"
reality: Russia
production: Russia (Lobnya)
Motor(jeans)
legend:-
reality: Russia, Sergey Lushchov
production: Türkiye
OGGI/OODJI
legend:-
reality: Russia (St. Petersburg), "August Plus"
production: Russia (St. Petersburg), most of China
comments: the word oggi is Italian for “today”, so the majority of customers consider the brand to be Italian. In 2010, OGGI changes its name to OODJI.
legend: USA
reality: Russia, "Sportmaster"
production: -
comments: other brands of "Sportmaster": Bone, Delamare, Demix, Outventure, Joss, Exxtasy, Termit, Protest, Nordway, sports equipment Torneo. All of this is made in China.
Romano Botta
legend: Israel
reality: Russia, ~1992, Boris Ostrobrod and Arkady Pekarevsky
production: Russia (St. Petersburg), China, design department in Israel
comments: being a Russian brand, it fundamentally does not translate its Feel The Same slogan into Russian, which is already 10 years old, almost as long as the network itself. The name SELA in Hebrew means "rock".
SPRINGFIELD(see befree)
TOM FARR
Tom Claim
VD One(suits)
legend: England
reality: Ukraine, late 90s
production: -
Westland
women "secret(see befree)
ZARINA(see befree)
and dozens of others
Household appliances and electronics
AKAI(real Japanese brand died in 1999)
Assistant(calculators, translators)
legend: USA
reality: Ukraine (Kharkov)
production: China
legend: Germany
reality: Russia (Electroflot/Technopark network)
production: -
Elenberg
legend:-
reality: Russia (Elorado network)
production: -
Hyundai(not related to car brand)
legend: Germany
reality: Russia, mid-90s, Pavel Loginov
production: Poland (at the Hansa plant)
Kentatsu
reality: Russia, 1995, MIPT graduate Sergey Belousov
production: assembly in Russia (at the plant in Fryazino, where LG is assembled), parts from Southeast Asia
comments: The company began with the assembly of LG TVs, then it also produced its own at a factory in Fryazino (parts were purchased in Southeast Asia). Rolsen's most successful sales were monitors and televisions, which it produced at 150,000 and 240,000 units per year, respectively. At the same factory in Fryazino, near Moscow, all 20-, 21- and 25-inch LG TVs sold in Russia were made. Rolsen also bought the Rubin trademark along with a huge plant in Voronezh.
scarlett
legend: England
reality: Russia, 1996, Arima Holding Corp., Sergey Mashukov
production: China, countries of Southeast Asia
comments: named after Scarlett O'Hara Hamilton Kennedy Butler because the target audience was seen by the founders of the brand as predominantly feminine, economic, but not alien to the classics of literature and romance
legend:-
reality: Russia (TechnoSila network)
production: -
legend:-
reality: Russia (Mir network)
production: -
legend: Hungary
reality: Russia (Moscow), Alexander Nazarov
production: countries of Southeast Asia
comments: Vigor from English vibrant - courageous, strong. The commercial director of Vigor, Alexander Nazarov, does not hide the fact that all their household appliances, like those of any other Russian company, are bought in the countries of Southeast Asia, assembled at the same factories and often not only similar in appearance, but the same. “We visit factories, look at what they offer us, choose the models we like and agree on a price for which they will put the name of our brand on the teapot,” he says. “It makes no sense to develop our own design: it’s expensive, and anyway steal."
legend: Austria
reality: Russia, 2000, Golder Electronics, Andrey Derevyanchenko
production: China
comments: Vitek: vita in Latin - life, tech in the sense - technology. Golder Electronics, founded in 1993, is also the exclusive distributor of the Coolfort brand (since 2007), introduces a new Maxwell brand to the Russian market (since 2008), acquires the brand and unique technologies of the German company Rondell (Rondell GmbH has been operating in the professional cookware market since 1988). years), VITEK is one of the most recognizable brands in Russia, officially recognized as a "Well-Known Trademark", registered in more than 70 countries around the world
and dozens of others
Food and drink
Altstein(beer)
Bagbier(beer)
legend:-
reality: Russia, Ivan Bagnyuk
production: Russia (Omsk), Omsk brewery "Rossar"
Curtis & Patridge(tea)
legend:-
Reality: May Company
production: -
Grand di Pasta(pasta)
legend: Italy
reality:-
production: Russia, belongs to Makfa brand
Greenfield(tea)
legend: England, "Company" Orimi Trade "at its factory" Nevsky thresholds "started production of premium class tea under the Greenfield trademark by order English company Greenfield Tea Ltd. Greenfield Tea believes that tea should be packaged in packs in the countries where it is consumed. Greenfield Tea Ltd specialists. believe that on Russian enterprise near St. Petersburg, excellent conditions have been created for packing tea and preserving its unique taste properties. Tea for the Greenfield collection is selected by experts on the best plantations in Ceylon, India and China, delivered to the port of St. Petersburg in sealed containers, and then under the control of Greenfield Tea Ltd. specialists. packed in packs using a special technology and without delay enters the tea departments of Russian stores"
production: Russia (St. Petersburg), factory "Nevsky rapids"
There are a huge number of shoe brands on the Russian market. There are eminent and not so famous among them, widely known and familiar only to a few. This article will focus on special brands - the so-called "brands-werewolfs." Such brands mean those that seek to create an illusion in the buyer about their Western origin and premium. The companies that own such brands are literally selling Chinese and Russian consumer goods under beautiful names to people.
Werewolf brands I would divide into two categories. The first includes those who, in general, do not hide their Russian origin. They usually have a name for foreign language and a kind of legend about European/German/Italian quality. The products of these brands usually cost reasonable money and have an acceptable (sometimes excellent) price-quality ratio. Therefore, only a slight unpleasant aftertaste remains from them - they thought they bought German shoes, and they bought Russian ones.
Werewolf brands of the second category are more dangerous. Their authors-owners usually develop a rather serious and sometimes creative legend about Western origin and Western production (usually English or Italian). The shoes sold under such werewolf brands are very expensive, and their quality is usually at the level of consumer goods of the middle price segment (in some - the most outrageous cases - even lower).
So, it's time to get acquainted with the werewolf brands in the world of shoes! Let's start with the first category.
Ralf Ringer . Many people think that this is a German or Austrian manufacturer. In fact, the shoes of this brand are made in Russia and China. In well-equipped factories with good quality control. The design is uncomplicated, no frills. Quality is good, prices are affordable. Russian origin, admittedly, is not hidden, but sometimes sellers can tell legends about German roots. But, I repeat, there is no smell of Germany and Europe in general.
Tervolina . It also has nothing to do with Europe. Most of the shoes sold in these stores are made in China and Russia (at the Leader factory in Tolyatti), some models are made in the countries of Southern Europe. The price-quality ratio is adequate. A kind of analogue of Tervolina is a network of shoe storesrespect - also a Russian brand.
Avela Bellini. The shoes of this brand are made in Russia, which the company that owns the brand writes about on its website, however, a little ornately. There are no legends, but on the websites of some stores you can find words about European traditions, etc. There are practically no reviews.
BurgerSchuhe. Honestly declares Russian origin and Russian production. But the name is already very “under Germany”. Shoes under this brand are sold only in Russia. The quality, judging by the reviews, is good, so it is quite possible to buy. But do not believe the tales of German origin that some sellers can tell.
Camelot . Also a Russian brand, it produces shoes (and, by the way, clothes) mainly in China. He will not invent legends and myths about his origin. Initially, it was aimed at making the collections of major fashion brands available to the public. Therefore, Camelot often simply copies the design of Western firms. The price-quality ratio is good.
Calypso. The name evokes thoughts of Italy. We look at Wikipedia and see thatCalypso - this is a nymph, a character of ancient Greek myths. Well, the shoes that are sold under this brand are of Russian-Chinese origin. Actually, the company itself does not hide this - just look at itwebsite . There is no legend, although, of course, it is not directly written that this is a Russian brand. The Calipso's value for money is pretty decent.
Corso Como. Remarkable case. It must be said that there is an American (according to other sources, American-Brazilian) shoe brand CC Corso Como. But in Russia, the shoes of the American Corso Como are not for sale. Our Corso Como is a completely different brand based in Russia. The main differences from the American one are the presence of a male line and a different logo. The Russian Corso Como does not openly talk about its origin, but it does not invent legends either. Declares active cooperation with European designers. Maybe it is, the design is really nice. The quality is good, although there are some complaints. Shoes are made, apparently, partly in Italy, partly in China.
Grand Gudini - another brand mimicking Italian. On my ownsite He is silent about the origin, but says that the Grand Gudini brand has gained a reputation only "in Moscow and the regions of Russia." So there is no deception, but the name can be misleading. Also quite controversial is the assertion that the company invites designers from Europe who "follow fashion trends." But following does not mean designing and creating. Prices at Grand Gudini are average (sometimes a bit high), the quality is also average, the reviews are very contradictory. Shoes are made in Russia and China.
El monte . The name, of course, is reminiscent of Italy. However, this is a purely Russian brand; He does not openly speak about his origin, but he does not invent legends. He talks about his popularity among Russian designers. At the same time, many believe that this is an Italian brand. The prices are quite high, the quality is good.
Jillionaire, VS, Perfection, Botinerri. All these brands seem to belong to the same Russian company. She, in general, does not hide it, but, frankly, she bypasses the topic of the origin of shoes. It is said about some Italian standards, but the country of tailoring is not indicated; most likely it is China. There are not enough reviews about the shoes of these brands, there are also negative ones. I would advise you to pay attention to something else - at least the same Ralf Ringer.
Loiter. These shoes are made in Russia, allegedly using Italian technology. It is not known whether this is actually the case, but the fact is that sellers sometimes strive to pass Loiter off as a German mark, or even an Italian one. The manufacturer is a small company, apparently, it does not even have its own website. Loiter shoes are not that expensive; As for the quality, it is difficult to say something, since there are practically no reviews about it.
Paolo Conte - a Russian brand that does not hide its origin. Alas, some consider it Italian. The prices are quite reasonable, but still a bit high for these products from China. It is stated that Italian designers are involved in the development of shoes, it is very difficult to verify this, but in most cases the design itself cannot be called Italian. Medium quality. All in all, better stores Avoid Paolo Conte.
Pier Lucci . The name is reminiscent of Italy and Italian shoe makers, but on its English website, Pier Lucci is very clear about itsTurkish origin. Accordingly, Pier Lucci shoes are sold mainly in Russia and Turkey, some Eastern European countries. Be careful: some sellers pass off Pier Lucci as a real Italian brand.
Solo Song . These shoes, judging by the information from the website of one store, are made in China by Chengdu Aiminer Leather Products Co. Ltd. In any case, in Europe and America, no one knows about this brand. Prices are not high, but not very low either.
Henderson . The main specialization of this brand is men's business wear, but now shoes are also produced under it. Henderson has Polish roots, but this brand has been owned by a Russian company for quite a long time. The brand does not hide its origin. Shoes are made in China and Portugal. The prices are above average, the quality is quite decent. But nothing special.
It is worth noting that there is also a little-known Italian shoe brand Henderson. These shoes are noticeably more expensive than "our" Henderson and are usually sold in multi-brand stores for expensive shoes.
west club . Inexpensive shoes with a claim to European origin. However, this brand does not have a website; West Club shoes are sold only in Russia and Belarus; most likely made in China. Prices are low; there are almost no reviews. Sometimes you can come across a legend that West Club is the result of cooperation between designers from Russia, Portugal and Brazil. It is obvious that this is not the case.
Well, brandCentro , if you didn't know, belongs to the large Russian chain TsentrObuv and has nothing to do with Europe. The price-quality ratio is average, but for such a price it is difficult to expect something good.
Now let's move on to the "evil" werewolves - those who are trying to squeeze more money out of buyers by spreading rather brazen legends and myths about Italian masters and English traditions.
Perhaps the most famous werewolves in this category are the trio of shoe storesCarnaby , Chester AndT.J. Collection . Allegedly, these are English brands that produce shoes in Italy and Spain. In fact, neither in the UK, nor in Spain, nor in Italy, such brands have ever been heard of. Most of the shoes seem to be made in China and Vietnam. In Italy, as some suggest, they can simply put insoles, which allows you to put the stamp of Made in Italy.
The quality of Carnaby, Chester and TJ Collection shoes is pretty decent. It matches the price well during the sales period, so if you bought, say, Carnaby shoes for 2500 rubles, I see no reason to be upset. But regular prices are clearly too high. There are complaints that these shoes are not very comfortable to wear, paint socks, and are not very durable. All in all, not worth your money. I do not advise you to go to the aforementioned salons.
Ita Ita . A wonderful name, in English this is the name of the itai-itai disease, which is caused by intoxication with cadmium salts. The creativity is there. I must say that this is not a specific shoe brand, but a network of Russian stores that sell supposedly Italian shoes. In fact, Ita Ita stores can claim to be "werewolf nests." There you can find Franco Bellucci shoes masquerading as Italian, which are actually Polish, Chinese Itauomo shoes and shoes of other similar brands. At the same time, prices are very high, although the quality can be quite decent, and some of the brands presented sew shoes from leather made in Italy. But all this looks like a kind of lottery, so I still advise you to bypass these stores.
Provocant. The name is some kind of Italian, and the shoes sold under this brand are passed off as German. Already this discrepancy raises suspicions. We openwebsite companies - and we see that this brand was registered in Germany; the question of who she was registered by is silent. Onanother page The site only talks about taking into account German standards. In the stores themselves, sellers usually say that these are German shoes.
There is no information about Provocante shoes on the foreign Internet, so it is quite obvious that this is a werewolf brand, and rather unscrupulous. The legend is not very developed, but exists. The price-quality ratio is generally decent, but generally leaves much to be desired.
Alba . This is a Russian brand; sold under it are mainly shoes made in Russia and China. It has nothing to do with Italy, although it tries to give consumers an idea of its Italian roots. On the company's website, the question of origin is cleverly bypassed, but "Italian style and quality" are mentioned; Alba simply does not have an English-language site (not to mention an Italian-language one). The name Alba, by the way, is formed from the first letters of the name and surname of its owner, whose name is Alexander Bayer.
The company itself claims that it produces shoes in Italy, but there are considerable doubts about this; there is absolutely no information about such a company on the Italian-speaking Internet. The information obtained on the English-speaking Internet only confirms the suspicion of the Russian origin of the company (see below). ). Perhaps the most expensive models are indeed made in Italy, but the cheaper ones are clearly made in China. In general, the prices for all Alba shoes are very high, and the quality is average, reviews are contradictory. For that kind of money you can buy shoes of real European brands.
Gode. Passed off as an Italian brand, but in fact, it seems to be Chinese. The shoes appear to be made in China. The English site is pretty funny; it is obvious that the manufacturer himself is not engaged in deceit, and the legend of Italian origin was invented by a Russian distributor. The English-language site honestly says that these are Chinese shoes (see photo). ). The Russian-language site has an Italian section (but the domain is .ru!), In which Moscow addresses are indicated in the "Contacts". The quality of this shoe is average, complaints are not uncommon. I advise you to avoid.
Thomas Munz. A vivid example of a brazen werewolf brand that is engaged in nothing more than misleading customers. Both on the site, and in advertising, and in stores it is openly stated that these are German shoes. Advertising activities of Thomas Munz, by the way, in Lately expanded noticeably. There is a well worked out legend which is toldon the brand website .
The foreign (including German) segment of the Internet does not contain any information about Thomas Munz shoes. The brand does not have a website in either German or English. Most likely, in Germany the brand is simply registered, and development and production have nothing to do with the Germans. Reviews about the quality of Thomas Munz shoes vary. Many are satisfied, but many are dissatisfied - these are clearly ordinary Chinese shoes, albeit of a rather high level.
Another excellent example of the impudence of domestic brand builders -Carlo Pazolini . On the Internet, you can find stories about how lovers of this brand tried to find Carlo Pazolini stores in Italy. They did not succeed - none of the Italians knows about this brand. However, now Carlo Pazolini is developing very actively. And stores in Italy are already open, as well as in some other countries of the world.
In fairness, we must admit that the quality of Carlo Pazolini is quite normal, but the shoes are mainly sewn in Eastern Europe and China, and the design is by no means Italians. Carlo Pazolini is notable for its rather thorough "swinging" under the Italian company - it even has a website in Italian. A beautiful myth about the never-existing master Carlo Pazolini. The shoes are good, I repeat, but such a deception is somewhat disgusting.
Enzo Logana- positioned as Italian shoes, but sewn in the Moscow region and has nothing to do with Italy. Sold only in Russia. The quality, judging by the reviews, is not bad, although, again, there are negative reviews. Prices are high and it seems that Enzo Logana shoes are not worth that kind of money.
Mascotte - issued for an English brand, the name is usually associated with Italy. But in fact, this is a Russian brand, founded in 2000 by Moskot-Shoes LLC. Production in China. The prices are high and the quality and comfort of the shoes leave a lot to be desired. Mostly Chinese products are sold. There are quite a few negative reviews. For such a price, you can find shoes from real European brands of the best quality.
Renzoni. A very mysterious brand, masquerading as Italian. But judging by indirect signs, it still has Russian roots. Very poor site in English and Italian (and some sections - only in English). The News section contains most of the information about Russian events and exhibitions. I clicked on what was marked as Italian - and came to a site with the eloquent name obuv.it and Russian as one of the main languages. In general, the brand is suspicious.
Robert Rossi. Another fake brand. There is even a site in Italian, which, however, only Russian stores are listed in the “Where to buy” section (it is interesting that Saratov is the first). The quality is quite good, but the prices are still too high because of the legend (and it, by the way, is very creative - it turns out that the mythical Roberto Rossi dreamed of becoming a shoemaker since childhood and was very stubborn in learning the art of sewing boots).
Vitacci. A brand of children's and women's shoes that passes for Italian. But there is no information about this brand in the English and Italian-speaking segments of the Internet at all. Vitacci shoes are sold only in Russia and Ukraine, maybe also in other CIS countries. The site is only in Russian. It probably has nothing to do with Italy at all. But judging by the reviews, the quality is good.
Westriders . Positioned as a German brand whose shoes are made in Portugal. The brand has a website in German and English (however, it is very poor and uninformative), but there is no information about it in the English-speaking segment of the Internet at all. Apparently, the brand is indeed registered in Germany, but it belongs to the Russian Ivan Pichugin (see, for example, ). The prices are quite high, but the reviews are mostly positive. Whether the shoes are really made in Portugal is a question, but it is definitely not being developed in Germany and the Germans have nothing to do with it. Accordingly, it is sold only in Russia.
In the end, it is worth mentioning that in Russian storesSalamander AndRieker (really German brands, the first higher level) shoes are also sold by other brands, rather dubious.Arzoli , Amati and not only - what is hidden behind these names? There are very few reviews about them on the Internet, so when buying, you should be careful, carefully inspect the shoes.
Perhaps someone already doubts: do we have at least some real foreign brands? Of course have! These are the ones mentioned aboveSalamander AndRieker (however, the production is mostly withdrawn from Germany),Eco (produces classic shoes in Slovakia, casual shoes in Thailand and China),Lloyd (Germany),camper (Spain),Pikolinos (Spain),Hispanitas (Spain),Peter Kaiser (Germany),JB Martin (France),Aldo (Canada),loake (England, but it is difficult to buy in Russia),barker (real England, excellent quality),John lobby (England, excellent quality, but insane prices),Bruno Magli (Italy), as well as well-known luxury brands:Gucci , Prada, Tod's etc.
There are also good and honest Russian manufacturers, For example,Unichel (Chelyabinsk),Westfalica (Novosibirsk). They produce shoes of decent quality and sell them in branded stores at very affordable prices. Although, again, there are complaints about the shoes of these manufacturers.
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