Size (area for rent) shopping center: 32,000 sq. m
The owner of the shopping center "DLT": European Capital Investment Fund
Range: DLT is the same TSUM, only in St. Petersburg, and its assortment is not much different from Moscow. The department store is divided into zones: on the first floor - cosmetics and jewelry, on the second and third - heavy luxury, on the fourth - more democratic brands and second lines, and on the fifth - everything for children.
Uniqueness: in addition to brands such as Valentino, Saint Laurent, Alexander McQueen, Balenciaga and Marni, there are also such as Alexander Wang, Acne and Stone Island.
Relevance: unconditional, except for the remains of the collections of past seasons.
Price policy: DLT in St. Petersburg can be called a "museum of extreme prices."
Story: The House of Leningrad Trade, the oldest department store in St. Petersburg, was opened in 1909. DLT was a family department store and the city's premier children's store. In the memory of Petersburgers, it remained that way - departments full of colored boxes, shortages, queues, fairs and New Year's markets. DLT was closed for reconstruction in 2006. Mercury reconstructed the building for 6 years. The historical appearance of the facades and internal elements of decor has been preserved, only the content has changed.
The popularity and fame of this unique department store has spread much further than the northern capital. This and largest store Petersburg, and the architectural heritage of the twentieth century.
History of DLT
The monumental glass building in the very heart of St. Petersburg is known to many as a luxury store, but at the beginning of its existence, everything was different. The history of the House of Leningrad Trade is very interesting. At the time when the construction of the department store was underway, it was understood that trade would be organized in this building exclusively for persons serving in the guards garrison.
Beginning, opening, features of the department store
A site previously owned by Artemy Volynsky, a Russian diplomat, was chosen. It was planned to build platforms for trade, an apartment building and a residential building. To put the plans into practice, they announced international competition projects for the department store building of the Guards Society. In 1907, according to the results of the competition, the candidacy of the Russian architect Ernest Wirrich was approved.
The huge department store was built in eight months, and on December 7, 1909, the official opening took place. New shop was named " Trading house Guards economic society", since the construction was carried out thanks to the monetary contributions of the officers of the guard. The prehistory of this construction is that in those years, private tailors sewed all service uniforms for Russian officers. This caused some difficulties due to numerous fittings and frequent delays in the execution of work. In addition, private tailoring was very expensive. The officers decided that it was necessary to do something about this state of affairs and look for a way out of the current situation. It was decided to create an association of like-minded people, raise funds and build a store for their own needs. Everything worked out as planned. With the opening of a new trading establishment, officers were able to get their uniforms in one trip to the store. It was new for that time.
The result of the construction made a splash. The building looked ultra-modern, as the use of reinforced concrete structures has not yet been practiced in architecture. The façade featured elements such as cast iron wreaths, pilasters, pediments, and atriums added additional lighting inside. Visitors were greeted by exquisitely dressed staff. For convenience, it was possible to use electric elevators. By 1912, the department store had expanded by adding a nearby building, and DLT received its modern name in the 1930s.
War and post-war
During the years of the Great Patriotic War the store continued to operate. Its employees lived here, in the House of Leningrad Trade. DLT in the post-war period was not much different from other trading establishments. Unfortunately, here one could see both queues and the release of goods on cards. The only difference from other similar establishments was the magic that DLT gave its visitors for the New Year holidays. Here you could see the chic design of the store space, elegant fir trees, bazaars, amazing toys in the children's section. Many people came just to look at all this splendor, since the cost of goods for most buyers was very high. Now the generation born in the 80s, with warmth and nostalgia, recalls the House of Leningrad Trade on Bolshaya Konyushennaya, its unique atmosphere that was present at that time.
DLT today
As time passed, the department store needed an update. In 2005, a large-scale reconstruction began. Since the same year, the department store has been owned by Mercury, a leader in services in the luxury segment. In September 2012, the updated giant opened its doors to visitors again. The former House of Leningrad Trade is now reminiscent, perhaps, only of vintage stairs, lamps and railings made using the forging technique, and a glass ceiling - a dome.
Shop interior design
More than seven hundred different items worldwide famous brands can be found on 6 floors of DLT with total area 32 thousand square meters. Each has a separate floor. For example, the first floor is reserved for various jewelry, cosmetics, perfumes, accessories and other things. It also houses a restaurant with a very original menu. For women's menswear luxury class - the second and third floors, and the fourth is presented exclusively. Many famous personalities visit here. Not so long ago, the opening of the fifth floor for the children's assortment, as well as the play area, took place. Therefore, in the House of Leningrad Trade, located at Bolshaya Konyushennaya Street, 21-23A, you will be able to find everything you can imagine. Sophisticated buyers with the most extraordinary requests will definitely pick up something here for themselves and their friends.
For internet users
DLT St. Petersburg keeps pace with the times and provides an opportunity to use the website and online order for its guests and customers. The site contains all the necessary information in detail and clearly. Here you can learn about the brands presented in the department store, clarify information on loyalty cards and gift certificates, get acquainted with the news, ongoing promotions, festive events, inquire about upcoming events and read thematic articles.
For young visitors
Separately, it is necessary to dwell on the proposals of DLT St. Petersburg for the children's segment. In addition to clothes, toys, various accessories for kids, here you can plunge into a real fairy tale. This is especially felt during the pre-New Year fuss. During this period, you definitely need to visit this amazing store with your children! Various master classes are regularly held in the play area, and “family weekends” are organized under the strict guidance of experienced animators.
But a special magic happens under New Year. A delightfully decorated shop invites you to visit the themed Christmas tree. You can get to a children's theatrical performance, learn in a workshop on creating Christmas decorations And New Year's cards, and most importantly - to receive gifts from DLT. These impressions are guaranteed to be enough for the whole next year for both children and their parents!
Helpful information
The House of Leningrad Trade is located in the central part of the city, not far from Nevsky Prospekt. His address, as mentioned: Bolshaya Konyushennaya street, house 21-23.
You can enjoy the grandeur and luxurious boutiques of the department store by visiting the House of Leningrad Trade, which is open from 10:00 am to 10:00 pm, seven days a week and holidays.
DLT is always glad to its guests
Shopping can sometimes be a daunting task. Where to go? What shops to visit? Which outlets combine the widest coverage of brands, services, entertainment? What to show, where to go with guests? If there is not much time left, the task becomes even more complicated. The House of Leningrad Trade helps to cope with such difficulties, since you can find any necessary goods on its premises.
The central department store gladly welcomes all its visitors. Its working hours are very convenient, this is confirmed by both the guests of the city and the residents of St. Petersburg, who can easily look here at the end of the working day. Since the store does not have days off, you can schedule a visit to it at any convenient time.
The department store will be especially appreciated by those who closely follow the latest trends in fashion and always try to be dressed "to the point". Style, elegance, new design solutions DLT always offers on time and in full. Here you can find everything at once, without spending extra time visiting other stores. And constantly ongoing promotions will help you buy your favorite products much more profitable. After enjoying shopping, you can relax with the children in the play area or go for a bite to eat in a restaurant.
It is important to note that the convenient location of the department store makes it possible to combine shopping with visiting other historical places of the city, of which there are quite a few nearby. The Hermitage, Kazan Cathedral, Church of the Savior on Blood, Admiralty, Palace Square and some other attractions are within walking distance from DLT. So it turns out to combine the useful with the pleasant.
The House of Leningrad Trade, whose address is given in the article, is waiting for its visitors! Having visited this wonderful department store once, you will definitely want to come back here.
DLT - House of Leningrad Trade - the oldest department store in St. Petersburg, the main department store of the city and a world-class fashion center with an excellent selection of goods and impeccable service. More than 700 brands are represented in DLT, many of which are exclusive: Dolce & Gabbana, Tom Ford, Saint Laurent, Ralph Lauren, Bottega Veneta, Emilio Pucci, Roberto Cavalli, Chopard, Rolex and others. The DLT building is located in the historical center of the city and is an architectural monument.
A modern DLT is 5 floors with a total area of 32,000 sq. m. Each floor is reserved for a certain category of goods: on the 1st floor are presented Jewelry and watches, bags and accessories, cosmetics and perfumes, interior items. On the 2nd and 3rd floors of the department store, men's and women's clothing leading world brands, on the 4th floor - women's collections of youth designer brands, sportswear and beachwear, luggage and the largest denim area in the city. Also on the 4th floor there is the first in St. Petersburg, where you can personalize your purchases with exclusive patches and create your own design of your favorite thing. On the 5th floor of DLT is one of the largest children's clothing departments in Europe with a wide range of products, including clothes, shoes and accessories for children and newborns, toys, strollers and collections for expectant mothers.
DLT offers a wide variety of additional services: a profitable loyalty program for regular customers, personal shopping with a stylist, individual tailoring - made-to-measure - from the world's leading brands, a service center for foreign clients, taxi services, a system, a self-pickup point for online store orders, an atelier, eco-dry cleaning and repair of shoes, bags and accessories on the 4th floor, a spacious play area for children on the 5th floor, a UNA author's cuisine restaurant on the 1st floor and a cafe-confectionery "Volkonsky" on the 2nd floor.
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For the youngest guests of the department store works - the only such project in St. Petersburg, representing an entertaining and educational program for children, interactive creative activities and sports games.
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Also on the 1st floor of the DLT are traditional ones. Famous nesting dolls, jewelry boxes, designer decor items, dishes and exclusive handmade jewelry made of natural amber will not only be a memory of a trip to Russia and its northern capital, but also a wonderful gift for foreign friends and partners.
Every year, DLT takes an active part in projects related to the most significant events in the field of fashion, culture and social life St. Petersburg and Russia. In 2015, with the participation of DLT, the State Hermitage hosted the first retrospective exhibition of the outstanding architect Zaha Hadid in Russia. In November 2016, DLT hosted the first public talk in Russia with Virgil Abloh as part of the AFWSS festival, creative director Kanye West and creator of the street style brand Off-White. In 2017, with the support of DLT, the State Hermitage Museum hosted a retrospective exhibition of shoes and sketches by the cult designer Manolo Blahnik for the first time in Russia. In 2018, with the support of DLT, the annual State Hermitage Charity Reception was held, which was attended by leading figures in the world of art, fashion, theater and cinema, including Russian Minister of Culture Vladimir Medinsky and famous director Darren Aronofsky.
DLT is located in the very center of St. Petersburg and is included in the list of the main attractions of the Northern capital. A five-minute walk - the Church of the Savior on Spilled Blood, Kazan and St. Isaac's Cathedrals, Palace Square, the State Hermitage Museum and the Russian Museum.
DLT - House of Leningrad Trade - the largest luxury department store in St. Petersburg. The six-story building on Bolshaya Konyushennaya presents men's, women's and shoes, accessories, perfumes, cosmetics of world famous brands.
Among them are the brands Armani Collezioni and Burberry, Chloe and Dolce & Gabbana, Fendi and Dsquared2, as well as Gucci, Kenzo and many, many others. You can buy them both in the store and on.
REDVALENTINO corner in DLT
DLT, like the Moscow Central Department Store, is managed by the Mercury group of companies. A couple of years ago, both department stores introduced a Milan pricing policy, equalizing the prices of clothing and accessories from the world's top brands with the prices of the same goods in Milan and other European cities. A little later, TSUM and DLT announced the start of a marketing campaign The best choice. Best price, maintaining the Milanese price policy and expanding the range of bags and accessories.
Official website of DLT
The official website of DLT http://dlt.ru regularly publishes news and events of the trading house: fashion trends of the season are covered, corner openings are announced, and new collections are received. The DLT online store is merged with the TSUM online store and is located on its official website.
Sales and holidays
Seasonal discounts DLT arranges in January and July. Discounts on current collections increase from 30% to 50% during the month. A traditional promotion is the accrual of double bonuses on a loyalty card.
Every six months, the department store hosts a show of current collections: a spring-summer show in April and a show of new autumn-winter products in October. The fashion shows from Dolce & Gabbana, Tom Ford, Saint Laurent, Burberry, Givenchy, Lanvin, Balenciaga and other luxury brands take part in the shows. Specially for the show, stylists prepare dozens of women's, men's and children's looks.
Several times a year, DLT holds a BEAUTY DAY dedicated to introducing new collections of cosmetics and make-up. Guests are waiting for the launch of new collections, stellar products, the start of sales of premiere products, the latest makeup techniques, a beauty laboratory and limitless shopping. cosmetic and perfume premieres, sales launches, consultations of makeup artists and cosmetologists, as well as gifts and surprises!
About a month before the New Year, the creative team decorates the New Year's windows and opens the New Year's Bazaar. In August, on the eve of the new school year, the store launches a large-scale campaign Soon to school: at this time, a huge selection of school uniforms and goods for the school is presented on the 5th floor of the famous department store.
children's floor
The shops
In DLT, you can buy everything - from a Fendi fur coat for two million to relatively inexpensive Polo Ralph Lauren and Aidas by Stella McCartney T-shirts for three to four thousand rubles. On the ground floor, bags and other accessories, jewelry, cosmetics and perfumes are presented. The bags are very different: the new Chloe and Tom Ford collections, Dolce & Gabbana and Valentino clutches, Saint Laurent cult classics, Marc Jacobs and Burberry backpacks, as well as totes, shoppers, woven beach bags - here you can buy the best bestsellers and iconic novelties of the season. Next to perfumery and cosmetics on the ground floor there are Saint Laurent, Dolce & Gabbana and Alexander McQueen corners with bags and accessories, clothing and footwear corners of these brands are located on the second and third floors.
The second and third floors are occupied by men's and women's clothing and footwear; VIP rooms are open here for the most demanding customers. The fourth floor is given over to more democratic youth clothes. On the fifth floor, children's clothing, toys and goods for expectant mothers.
Children's master classes
For children
Children's clothing, shoes, toys and other goods for children occupy the entire fifth floor of the department store. On the floor there are children's corners of Armani Junior, Dolce & Gabbana, Ralph Lauren, Burberry, Gucci, Monnalisa. The multi-brand department sells children's clothing, shoes and accessories from Roberto Cavalli, Little Marc Jacobs, Stella McCartney Kids and other luxury and premium brands.
The children's play area on the fifth floor is dedicated to the Smeshariki cartoon. From entertainment there is a forest labyrinth, a climbing wall, a dry pool with balls, a photo shop with Krosh, a children's theater. Every day from 12:00 there are master classes for children. At the weekend - educational activities for the whole family and theatrical performances.
Opening hours
DLT department store is open daily, opening hours from 10.00 to 22.00.
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