The sales season in Finland is an excellent opportunity to go on a European shopping spree, immerse yourself in the atmosphere of a marathon of discounts and purchase goods at a really good price. High Quality. The cherished time, when sales begin in Finland, is most eagerly awaited by St. Petersburg residents and residents of neighboring regions, for whom the border cities of Finland (Lappenranta, Imatra, Kotka) are just a stone's throw away. Despite the remoteness, shopping is also very popular in remote cities: Lahti, Turku, Tampere. And, of course, no less visited.
Seasonal sales in Finland in 2017
Seasonal discounts in Finland have this feature: prices are reduced in two stages. The first month, boutiques discount from 20-40% to 50-70%, and the second month, some stores fix discounts, and some increase them to 90%.
Winter "ALE" and "Alennusmyynt" are part of New Year's fairy tale, because thanks to generous discounts, choosing holiday gifts turns into a special ritual. From the very first day that Christmas sales begin in Finland, stores are overflowing with happy customers choosing gifts for the New Year. And even despite the fact that the discounts are only 20-35%, queues line up at the boutiques. Therefore, it is believed that New Year and Christmas discounts in Finland 2017 are the optimal time for shopping. The Finns are definitely not waiting last days“ALE”, but they are in a hurry to update their wardrobe while there is a choice.
By the way, seasonal sales in Finland cover not only clothing and shoe stores. Prices for jewelry, household appliances, electronics and other goods are also melting before our eyes. Therefore, for those who come here not for wardrobe updates, there is no fear of missing out on Christmas discounts in Finland 2017. It is more profitable to buy these categories of goods in February.
Summer sales in Finland in 2017 start after the Johannus holiday, which falls on June 24. Significant discounts (30-50%) can be found already in July. Summer sales in Finnish stores will continue until the end of August - beginning of September. The end of summer is the perfect time to buy electronics, jewelry and ceramics at attractive prices.
Special discounts in Finland
If you missed the time when discounts start in Finland, don't worry. Experienced shopaholics know how to make profitable purchases in the off-season, during the so-called “tarjous” period. This sign indicates fixed discounts on certain products or special offers (the second or third product as a gift, each subsequent unit of product with an increasing sale). Such promotions are especially beneficial if you are shopping in a company of like-minded people, because it is always fashionable to team up and share a discount.
And finally, do not forget about such a way to save as “tax free”. Today, more than 2 thousand retail outlets in Finland participate in this system. When purchasing a product worth more than € 40, you can return 12-18% depending on the product category.
For all lovers of foreign shopping, the word “sale” is almost like a magic spell. Every year, thousands of tourists travel from Russia to sales in Finland.
Traditionally, throughout Europe there are two seasons of price reductions - summer and winter, after Christmas. At this time, large retail chains announce discounts of up to 70%, which sounds very tempting for buyers. However, we should not forget that sales in Finland are, first of all, the most convenient way for stores to update their assortment. This means that a significant part of the discounted goods are old collections and remnants of unsold items. The exception is Stockmann department stores - here they announce discounts in spring and autumn and release special collections for sales.
There are two types of sales: in Finland these are seasonal ( ale, alennus, sale) and special ( tarjous) offers. If the dates and locations of seasonal promotions are always approximately the same, then you can stumble upon special ones completely by accident - for example, it could be a discount on some product in a supermarket or the opportunity to buy several things for the price of one.
Seasonal sales in Finland
Summer sales in Finland begin after Johannus, Midsummer, which falls in the last week of June. At this time, buyers have an excellent chance to purchase goods for sports, fishing and active rest, summer clothes, accessories and, of course, non-seasonal items from last year’s collection.
In winter, Christmas sales take place all over the world. In Finland they begin on December 27 and end by the end of January. At this time, every store is replete with signs promising huge discounts - up to 70-80%. However, it is worth considering that the maximum price reduction occurs towards the end of the season, that is, when the bulk of the goods have already been sold out and the store shelves are almost empty. Therefore, you should count on discounts of 20-35%.
Most of the discounted goods are clothing and shoes, food, as well as accessories and a variety of household goods. When going to Finland in winter, you can successfully get gifts and souvenirs for all your friends, buy delicious Finnish products for the New Year's table and at the same time buy new outfits.
Electronics and household appliances, furniture and automotive products do not become too cheap even during seasonal sales in Finland. If you're planning to buy a new gadget during your shopping trip, it's best to check out special offers at electronics stores in advance. Large retail chains often organize their own discount promotions: of course, no one sells new items at low prices, but previous models lose 20-30% in value.
Crazy sales in Finland
The originator of the idea of “crazy days” was the Stockmann department store chain. Big sales in Finland and other countries where there are stores of this brand take place in April and October and last a week; The exact dates of the sales are kept secret until they begin. At this time, discounts are announced on all products - from clothing to household appliances. Prices are indeed reduced by more than half, but it is worth remembering that Stockmann is one of the most expensive networks in Finland, and even on sale their products may cost the same or more than similar ones in neighboring stores.
Together with Stockmann, some other companies are also spending “crazy days”: for example, the airline FinnAir sells cheap tickets for flights from St. Petersburg and Moscow. However, you can only buy them at a reduced price in Stockmann stores during sales periods.
Huge sales in Finland! Everyone has heard about them. Spending the whole day shopping in the midst of discounts is the dream of any shopping lover. To make this dream come true, go to Finland and pay attention to our advice.First of all, it is worth determining sales seasons. During the high season, you can purchase your favorite item with a 75% discount.
The biggest sale is Christmas. From December 27, stores begin to discount goods, since by this time gifts for relatives have already been purchased. The time of great discounts begins in January. At this point, there are not many things left on the shelves, but the prices for them are really very low. It is better to purchase a winter wardrobe with a 50% discount during the Christmas sales period, from the end of December to the end of January.
Summer sales begin before Johannus, on the 20th of June. At this time, you can buy ceramics, clothing, souvenirs and jewelry at a big discount.
Amazing discounts can be found on liquidation items. This happens when a store moves or closes altogether. This happens quite often. A seller in a hurry to get rid of goods usually signals to potential buyers with signs with the words Loppuunmyynti or Tyhjennysmyynti.
Here it is worth mentioning how to recognize a sale in Finnish stores. What signs indicate discounts? While walking through shopping centers and just city streets, pay attention to signs with words Ale, Alennus, Sale. These words mean discounts and sales. And the word tarjous means " special offer", that is, a discount on any one product or group.
Where to buy what in Finland at the height of discounts?
Supermarkets ANTILA— clothing, shoes, sporting goods, electrical goods, cosmetics, household goods. Here you will find everything at a price below average, and during the discount season the prices will delight you even more.
K-CITYMARKET— this department store offers a wide range of food products. They also sell branded items at a reduced price.
SOKOS- a chain of stores with not the lowest prices, but there are often special promotions, seasonal discounts and special offers. At SOKOS you will be offered things from fashion designers, as well as clothes of their own brand.
STOKMANN- the largest shopping centers in Scandinavia. These 6-story centers sometimes occupy several blocks at once. Huge selection of clothes, shoes and accessories.
LIDL— this store is very popular among Russian tourists precisely because of its low prices. Mainly specializes in food products, but also includes clothing and shoes, the range is constantly updated.
HALONEN- here you will be offered truly stylish women's, men's and children's clothing for a reasonable price. There are always discounts.
EUROMARKET presents clothes and shoes from all over Europe. Some even feature goods from Russia. EUROMARKET offers a large selection of food products, as well as clothing, shoes, accessories, interior items and other small items.
Hypermarkets PRISMA usually located on the outskirts of cities at the intersection of highways. Here you will find a large selection of food products, as well as clothing, shoes, household appliances, goods for the garden, sporting goods and much more.
GIGANTTI — large stores electronics.
ROBINHOOD They have the status of an inexpensive store, which is why they are popular among Russian tourists. Here you can find everything you need: from products to branded perfumes.
JIM & JILL— a network of youth clothing stores. Here you will find men's and women's models that are 70% cheaper during the height of the discounts.
H&M (HENNES & MAURITZ) specializes in fashionable clothing at reasonable prices. This brand is very popular among young people, and recently in Russia.
This is not a complete list of stores where you can find quality items at reduced prices during sales seasons. Search and choose.
When we go abroad, we willy-nilly become literally hostage to stores with tempting brands and their prices. It all starts at the airport, when we buy perfume, cosmetics, and alcohol at duty-free.
And when we get off the plane in some country in the world, we sometimes don’t even realize what an abundance of consumer goods awaits us on the shelves of vtcnys [ stores... Many, going on vacation to one of the countries that set this or that fashion, bring Russia additional suitcases.
Where can you go for some useful shopping? And how not to go into all serious troubles, forgetting about the financial crisis of the world economic system?
For a successful shopping experience
- Arm yourself with maps and guides right away. They are available to travelers at airports, hotels and offices travel companies. Such brochures describe in detail how to find popular outlets of a particular city, as well as their opening hours. Be careful with this, since in most countries the opening hours of offices and stores differ from Russian ones. So, in Italy all shops are closed from 12 to 16 for siesta, and in Crete shops are open only until 14 hours.
- The most profitable purchases are goods from local producers. You shouldn’t immediately rush to the world famous brands, whose name has already set teeth on edge. Better take a closer look at local brands that are not inferior in either quality or appearance. At the same time, in Russia you can boast about an outlandish purchase - such a thing will definitely be exclusive.
- The main thing is not to forget about Tax Free. This will be a pleasant addition to the already favorable prices. But pay close attention to how the checks are filled out. Moreover, each country has its own rules for filling out and registering Tax Free.
- Be careful about how you transport your purchases so that problems do not arise at the Russian border. Take care in advance about what can be imported and what cannot be imported, and what requires a declaration.
- And, of course, all expenses must be thought out and decisions weighed. Then the pleasure of shopping will not be overshadowed by an empty wallet at the end of your vacation.
Shopping tours with and without obligations
Shopping tours with obligations are primarily of interest to “shuttle” businessmen - those who resell goods purchased abroad. In order to go on such a trip, you need to enter into an agreement with the agency under which you undertake to spend a certain amount of money - usually up to 5 thousand euros.
The remaining costs will either cost mere pennies, or will be paid by the seller (this system usually operates in Greece).
As part of this tour, you will be taken to all the current warehouses, factories and stock centers, where you can buy good things at low prices.
Shopping tours without obligations are, in fact, an ordinary tourist trip. However, her goal is to acquire some thing for herself. Naturally, this option will not work for serious trading.
The cost of such a no-obligation tour consists of the cost of airfare, hotel accommodation and meals, as well as the amount you spend on the purchase.
Depending on the country of destination, the price of the tour will vary: on average from 300 to 700 euros.
On this tour, you will be provided with a guide who will show you the best shopping spots.
However, you should not completely trust the guides (there have been sad cases) - it is better to play it safe and explore the main retail outlets on your own.
World shopping capitals
- Italy
Naturally, the fashion capital of the world is Milan. However, you can make profitable purchases in other cities of Italy. Especially if you come here during the discount season: from early January to the first ten days of February and from early July to early September. And an endless number of outlets (stores where they sell items from previous collections at discounts) will make shopping enjoyable in any season.
- France
Paris is the cradle of fashion traditions and the most brilliant fashion designers. However, things (especially branded clothing) are very expensive here. Business card Paris is cosmetics and perfumery. The prices for these goods here are very tempting in any season.
- Spain
Barcelona is the country's shopping center. Tourists are most attracted to Spain by shoes - high-quality, stylish and at a good price. Also, when you arrive in Spain, do not be lazy to visit Mallorca to buy artificial pearls produced here, and Andorra - a duty-free zone.
- Sri Lanka
This is a jewelry shopping center. It is on this island that you can buy amazing beauty precious stones, such as two-tone sapphires. Here, jewelry can be specially made for you - in just two to three days. Shopping lovers should also visit Ceylon and Colombo, where, in addition to tea and spices, you can buy leather goods and textiles at competitive prices.
- UAE
Dubai is a global trade center. There is even a famous shopping festival here, which lasts about a month. You can buy everything here: from household appliances and computers to fur and jewelry. It is also profitable to buy branded items here - prices are significantly lower than in Europe.
- Greece
This country is an excellent alternative to the Emirates in terms of purchasing fur products. Fur tours to Greece are perhaps the most popular destination among Russian travel agencies.
A large number of our tourists often wonder when there are discounts in Finland? In this material, we would like to tell you when discounts and sales occur, as well as which months are the most profitable to go shopping. Many of you have probably already heard from your friends about low prices in Finnish stores. You need to understand that there are seasonal and special discounts, the latter are valid in Finland throughout the year. If we talk about huge seasonal sales, they happen in holidays in winter on Catholic Christmas and in summer when Midsummer Day comes.
I must say that this is the most best time for shopping and acquisitions. The biggest sales in Finland occur during the Christmas holidays and last until the end of January. It’s safe to say that during the Christmas holidays all retail chains offer prices that can really surprise you. But you need to remember that there are a lot of people who like to buy cheaper goods and the most important thing here is to be in the right place and at the right time.
The most favorite slogan of clothing stores when there are discounts and sales: two shirts/T-shirts of the same style for the price of one or three for the price of two. It must be said that price reductions can reach up to 70%. Let us note that the situation with national holidays in Finland is quite acute. You can come for shopping, but all stores will be closed. But it is worth noting that Lately some shops and large retail chains that are located next to Russian border They began to work on some holidays.
In shops in Finland, located near the border, almost everywhere there is a seller who speaks Russian, and in everyday English language says almost all the service staff. Therefore, you should not have any problems with language barriers and you can always ask your questions. In addition to seasonal sales, almost all stores organize their own special promotions and offers.
Special discounts in Finland
When you arrive in this country, you can also get standard discounts that occur every day in stores and retail chains. When you see a “TARJOUS” sign, it means that the store is offering a special offer or price reduction on a specific item or a markdown. These discounts can be organized both daily and before various holidays. You can always see such signs on the shelves. You can also get a discount on a particular product when you pay and “Etukortti”.
Photo: website Large retail chains periodically hold their own special promotions. The store may give a discount on the product if the expiration date is approaching or there are minor defects. Moreover, prices for such goods can also be significantly lower. To save even more of your Money you can always when purchasing goods worth more than 40 Euros.
Seasonal discounts in Finland
1. Christmas sales.
When you see signs “ALE”, “ALENNUSMYYNTI”, “SALE”, this means that the store has a system of seasonal discounts or sales have begun. As we noted earlier, seasonal discounts occur 2 times a year and this is the largest price reduction that can occur during the year. Winter sales in Finland start on December 26 and continue until the end of January. The reduction usually starts from 20-40% and by the end of January can reach 50-70% of the initial price of the product. The closer to the end of January, the lower product prices become. But by the end of the season, most of the goods are already sold out and there is no longer much choice.
2. Summer sales.
These sales are dedicated to the Finnish holiday Juhannus. In Russian, this is the day of “Ivan Kupala”. Summer discounts in Finland start from June 23 to 26 and in some stores last until about mid-August. Discounts can reach up to 40%. Note that this is also quite a favorable time when you can buy many things at good prices. In our next article we will tell you. You will find out where the best places to go shopping are and what is the best deal to buy at this time of year.
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