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A business based on the bottling of drinking water. Water bottling business plan. How best to register a business

Every person needs high-quality drinking water, so today many entrepreneurs have built successful business in its production, bottling and sale to consumers. Despite the large number of organizations specializing in its production and supply, this market continues to develop and has fairly good prospects for new players.

If a businessman wants to build a commercial activity on the sale of purified water, it is necessary to know that the development of a natural source with subsequent bottling will require a large initial investment. But almost any citizen can earn money by providing intermediary services without having a large starting capital.

Sale of drinking water as a business

How to organize a business on the water? How much money do you need to start? Is bottling profitable? New entrepreneurs often ask similar questions, wanting to occupy a promising and profitable niche. First of all, it does not hurt to understand the features of this type of activity. Since in clean water absolutely every person needs every day, then as a product it will always be in great demand, and therefore bring a stable profit.

Speaking of production drinking water, then only in 2017 the share of new companies in the market increased by more than a third. According to many experts, this trend is associated with high consumer demand for bottled products, which will only grow in the near future. To organize own enterprise, first you need to decide on its direction. If you have a lot of capital, it makes sense to build your own plant for the extraction of natural water. This will require:

  • construct and put into operation a well;
  • organize a bottling line;
  • establish wholesale and retail distribution channels;
  • organize the delivery of products to end users.

Regardless of what the company will specialize in, you need to know that there are a number of stringent requirements for bottled water. They should include:

  • compliance with GOSTs;
  • compliance with hygiene standards when using containers;
  • confirmation of the regulatory authorities of the suitability of water for drinking (cooking).

Business registration

If a businessman is interested in selling water as a commercial activities(or, for example, he wants from individuals and organizations), you need to formalize your business.

To register, you should contact the department of the Federal Tax Service and write a corresponding application. You will also need copies of your passport, TIN and a receipt for payment of state duty in the amount of 0.8 thousand rubles (for individual entrepreneurs). If you plan to open an LLC, tax service you need to provide the Charter of the enterprise and pay a fee of 4 thousand rubles. Besides, authorized capital organization must be at least 10 thousand rubles.

Entrepreneurs will also need to provide OKVED codes. To sell drinking water under your own brand, it is better to choose 15.98 "Production of mineral waters and other soft drinks." The sale of "foreign" water indicating the manufacturer will require the presence of codes 51.34.1 " Wholesale soft drinks" or 52.25.2 " Retail soft drinks." As for the taxation system, UTII is suitable.

Finding a source of water

If you plan to organize a bottled water bottling business, you will need to find a suitable source for this. It can be natural wells or natural fresh water bodies. Plumbing is also often used for these purposes. But in most cases, businessmen still choose the option of drilling their own well. To do this, you should contact specialized organizations and order the development of an appropriate project.

Advice: the information site stroylist.ru has all the information about organizations providing well drilling services.

Project documentation must be coordinated with the research and production center "Geocenter-Moscow". After that, a special permit for drilling and a license confirming the right to use a natural well will be required. Prices for its development depend on the depth and urgency. So, in order to drill 100 m of soil to the water-bearing layer, you need to pay 95 thousand rubles. If urgent work is required, this amount will increase to 175 thousand rubles.

Important: on the territory of the southern part of the Moscow region, you can find places for drilling wells with a depth of 20-50 m. In other areas, these figures vary within 50-150 meters or more.

Before obtaining permission to drill at the site where the well is planned to be developed, a water sample will be taken for analysis. It is needed to confirm a certain number of characteristics of its composition. The analysis costs 3.5 thousand rubles. Based on the data obtained, a conclusion is issued. It indicates the properties and composition of water, on the basis of which equipment for its purification should be selected.

Premises selection

Consider the simplest option for doing business on the water - the sale of bottled products to the final buyer. As a rule, such enterprises do not rent large offices, however, warehouse space will be required for the storage of containers. For these purposes, a dry, ventilated room of 70-80 m² is suitable. It is better to choose a warehouse in such a way that the ventilation and heating systems work properly inside. Storage of table and mineral waters should be carried out at a temperature of +5 to +20°C. If the temperature of the liquid is higher, customers may refuse to order, especially during a hot period.

There is no need to rent a warehouse in the central part of the city, because the price of rent there is too high. For these purposes, it is better to find a place in remote areas. The monthly rental price is about 50 thousand rubles.

Today, one of the most profitable areas in this area is the maintenance of a stationary point for bottling water. It has a number of advantages:

  • quick return on investment;
  • the ability to start selling a few weeks after registering a business;
  • big amount regular customers(if you install an item in a residential neighborhood);
  • the ability to sell products under their own brand.

In this case, the entrepreneur needs to find suitable premises and install special equipment for bottling water there. The lease of space for the point of sale will be approximately 30 thousand rubles per month.

Purchase of equipment

To organize the work of the enterprise, a businessman will have to purchase the necessary minimum of equipment. A significant part of the costs will be the purchase of trucks required for the delivery of bottles to offices and at home to customers. The cost item may include:

  • truck (used) - 500 thousand rubles;
  • bottles (replaceable containers 300 pcs.) - 60 thousand rubles;
  • telephones (mobile and landline) - 20 thousand rubles;
  • furniture (table, chairs) - 10 thousand rubles;
  • cash register - 20 thousand rubles;
  • computer - 30 thousand rubles.

In total, the cost of purchasing equipment for an enterprise selling purified water will amount to 640 thousand rubles.

Advice: one of the promising and highly profitable areas in this area is the installation of our own water vending machines. To launch, an entrepreneur needs to purchase specialized equipment (the price of 1 machine starts from 100 thousand rubles) and conclude an agreement for its maintenance.

Personnel attraction

A businessman will need a loader to the warehouse and a forwarding driver who will deliver orders to addresses. It is fundamentally wrong to start work, performing all the duties on your own, since the number of customers will grow very quickly, and it is impossible to manage them alone. To save on employee salaries, the functions of an accountant can be transferred to. An approximate staffing of the enterprise may look like this:

  • loader - 15 thousand rubles;
  • forwarding driver - 17 thousand rubles;
  • administrator (he is also the head of the warehouse) - 20 thousand rubles.

The business owner can perform the duties of an administrator and storekeeper independently at first. This will save you some money. In addition, the entrepreneur will always know the exact balance of water and will be able to take timely measures to replenish the stock of the warehouse. Monthly salary expenses will amount to 52 thousand rubles.

Conducting an advertising campaign

Any business, whether it is the sale of drinking water or the production of pencils, needs an effective advertising campaign. To attract a large number of potential buyers, you need to spread the word about your business. To do this, you need to competently and place them in urban areas. printed publications. A good result will give the distribution of leaflets and booklets in crowded places. It also doesn't hurt to use:

  • television and radio channels;
  • billboards and bulletin boards;
  • city ​​forums.

It is mandatory to declare your activity in in social networks. In addition, it does not interfere with the sale of bottled water and household filters for cleaning liquids from impurities. With the right approach, this will multiply your profits many times over. To achieve brand recognition, you should use marketing tools such as contextual and. In the first month of operation, the organization will have to spend about 50 thousand rubles on this. In the future, advertising costs will amount to about 15 thousand rubles a month.

Drinking water production - business plan

The financial plan is the necessary calculations that should be made at the stage of business planning. They allow you to evaluate the profitability of the enterprise, find out how much money you need to invest at the start, as well as monthly costs.

Calculate the amount of initial investment. It will include:

  • registration of the company - 0.8 thousand rubles (for individual entrepreneurs);
  • rent warehouse(for 6 months) - 300 thousand rubles;
  • purchase of equipment - 640 thousand rubles;
  • advertising campaign - 50 thousand rubles;
  • production costs - 20 thousand rubles.

Total - costs amount to 1.011 million rubles. If the entrepreneur has a truck and the opportunity to rent a warehouse at a bargain price, the initial investment may be half as much.

Now let's calculate the monthly mandatory costs. This:

  • tax deductions - 20 thousand rubles;
  • advertising campaign- 15 thousand rubles;
  • salary of employees - 52 thousand rubles;
  • other expenses - 15 thousand rubles.

Thus, the amount of expenses is 102 thousand rubles. As practice shows, the profitability of a business is about 20-25%. Now consider how much you can earn. The purchase price of water is 2 rubles per 1 liter. It is sold for 8 rubles, which means that the sale of 20 liters (tare volume) will bring net proceeds of 120 rubles. The average indicator of a small delivery company is 100 bottles per day, which is equal to 12 thousand rubles. If the company works 6 days a week, it will bring an average of 288 thousand per month. From this amount, 102 thousand mandatory costs should be subtracted, we get 186 thousand rubles of net profit. During the season, these figures can be several times higher.

FAQ

Consider frequently asked questions.

To whom and how can water be sold?

It is known that the vast majority of bottled water customers are various organizations. The business owner needs to visit such companies and offer their services to them. Please note that many large firms have more than one branch, so it is recommended to communicate with the management located at the head office. If you manage to conclude an agreement with at least a few of these firms, you can very quickly reach a good income.

You should also actively develop a customer base among urban residents who buy purified water in considerable quantities. It is imperative to ensure the delivery of the order to your home, which will indicate the high quality of the company's service. In addition to independent sales, you can organize the sale of water through intermediaries. In this case, they sell it to the end consumer under their own brand, but the income from this form of activity is somewhat less.

Do I need to get a water permit?

If the company plans to specialize in the sale of bottled water, a hygienic conclusion from the sanitary and epidemiological station will be required, as well as a license giving the right to trade. To obtain it, you should contact the Metropolitan Licensing Office. The license is valid for 3 years.

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As you can see, the bottled purified water business has good prospects and opportunities. Investments pay off in about 10-12 months. The income received can be invested in scaling the enterprise and increasing its resources.

In contact with

Availability of water from the tap in your apartment or from a well in countryside is not always an indicator of the presence of a quality liquid that can be consumed in its pure form without additional processing. Unpleasant smell, color and taste are the least evil that awaits people when trying to quench their thirst. Perhaps the presence of microbes, viruses that cause dangerous diseases. Therefore, many today do not want to drink homemade water, believing that the bottled version is safer. The demand for liquid from a store or from a manufacturer is growing and giving grounds for citizens to think about how to open the production of drinking water from scratch? The competition is tough, but there is an opportunity to make money if you approach the matter in the right way. Our step-by-step instruction will allow you to understand how to start a business on the water, what documents to collect, how much money and effort to invest.

How to organize

This business idea for many will seem simple and easy to implement. He received permission to sell water from a specific source, passed it through a purification system, poured it into a bottle and sent it to store shelves. But it's not. Water is a product to which it is chained Special attention regulatory authorities, especially SES. If the liquid does not meet the content requirements, then the consumer will never see it.

Before equipping the production area, you need to find a source from which water will be drawn. The sample is sent to a laboratory for analysis. After a positive conclusion about the quality, you can get permission to use it to obtain water that will reach the buyer.

The opening of production is possible after determining the type of source:

  • Through the tap of the water utility, crashing into the overall system.
  • Drilling my own well.
  • Having found a spring or a key with good water in sufficient volume.

The entrepreneur chooses his option and begins collecting documents for the implementation of the project. It may take a lot of time.

What documentation will need to be collected

Having chosen the source of extraction of raw materials, we draw the liquid into a container and take it to a private or public laboratory. We find out the quality of water, the presence of microorganisms, harmful substances. The conclusion will show how difficult the next stage of purification and enrichment of the product with useful additives will be. If the composition does not meet your needs, you need to continue searching for a source or conclude a contract for the supply of raw materials from a trusted source of raw water.

  • We conclude an agreement with a partner or obtain permission to drill our own well.
  • We turn to the energy company to sign an agreement on the use of a separate line for the production of water.
  • We receive the conclusion of the SES on the condition of the premises, the compliance of the equipment with sanitary requirements (the absence of materials that emit harmful substances that can enter the water during processing and bottling).
  • Ready-to-drink water will also have to receive a separate quality certificate from the SES after the start of production. Inspections will be carried out frequently and at every stage of the activity to ensure that no violations occur.
  • Lease agreement for the premises in which the production will be located. If the building is owned, then proof must be submitted.
  • Documents on the legality of business are drawn up at the Federal Tax Service, where, after registration, a certificate of an individual entrepreneur or LLC is issued. You choose the form of registration yourself, taking into account personal circumstances. Do not forget to indicate the type of activity according to OKVED. In our case, we choose No. 11.07 - "Production of soft drinks, various bottled drinking water."
  • The conclusion of the fire department on admission to the production of water in the selected room will be required.

This is the main list of documents that will have to be collected to start water production and further work.

Project Specifications

For the water to be High Quality according to taste and composition, you need not save on the room and its equipment. Typically, production is located next to a well, a crane or other source of raw materials. Some manufacturers opt for the method of separately transporting raw water to a treatment facility and bottling it. The equipment must have modern system multi-stage filtration to eliminate the risk of obtaining an incompletely purified product. This can contribute to the rapid deterioration of water, the appearance of a musty smell. It is better to choose a full-cycle automatic line from filling raw materials to bottling.

At the initial stage, you should not spend money on additional enrichment of water with salts, minerals, gas, sweeteners. It is necessary to understand whether production in the region is profitable and whether it can compete with other companies. The room should have enough space for the workshop, staff rooms, administrative sector, storage areas. The workshop must be clean and sterile. Therefore, it does not hurt to make cosmetic repairs. Raw materials must be stored in special containers that are tightly closed and do not react when in contact with water.

A separate issue is the supply of containers. Many entrepreneurs make plastic containers on their own, buying special equipment for blowing bottles from blanks. This eliminates the risk of microbes entering the container and makes it possible to choose the shape and color of the water packaging.

The cost of equipment depends on the configuration and manufacturer. There are many offers on the market. It is worth considering what a small business for the production of water is aimed at - small batches of drinking water without gas or a multidisciplinary workshop (carbonated water, mineral, sweet, medicinal). But saving on equipment of the production line is not worth it. Do not forget about consumables (filters and other devices) that need to be changed in a timely manner so that the water quality does not decrease.

Positive and negative aspects of the enterprise

In any business, there are pros and cons that you need to see in advance and try to find your benefit. Let's note the most noticeable shortcomings in this segment of small business:

  • Dependence on supervisory authorities. SES controls the quality of water, forcing them to take samples for analysis. If the quality decreases or microbes, viruses are found, production will be closed until the problems are fixed.
  • Tough competition. Stores offer a wide range of products, from famous brands to the little-known, it is not easy to take your place.
  • The need to find raw materials that would not require a large number of purification steps. Water should be to the taste of the consumer (such sources are not available in every region).
  • The high cost of equipment can be overwhelming for a young entrepreneur if an investor cannot be found.
  • For large-scale production, large areas are required, which are not always within the boundaries of the settlement. The farther away the shop is, the higher the cost of transporting products, which can increase the final price of water.

The following are the plus points:

  • The demand for buying bottled water is increasing because the quality of tap water in many homes leaves much to be desired.
  • Quick payback and high profitability if consumers like water.
  • The possibility of expanding the range at any time, if there is enough space for the installation of additional equipment.
  • The procedure for producing water is simple and does not require special skills if you hire a good process engineer.

Eventually

It is possible to open the production of drinking water if there is a good water source, funds for the purchase of an automated line and distribution channels so that the products are not stale in the warehouse. More complete information on this type of business can be obtained from the business plan for the production of drinking water, posted on our website.

Instruction

Make up places where thirsty people spontaneously appear. Spontaneous desires lead to spontaneous purchases. Somewhere there may be sports competitions periodically, or a thirsty crowd appears as soon as the sun warms up, or repairs force them to turn off planned water in certain areas. There are many predictable situations where the demand for water increases sharply.

Make a list of people who make the decision to buy water. What are they reading? What shows do they watch? What events are you attending? What is the daily commute to the office? These people are already buying water, and in large quantities. These are wholesalers or responsible persons of organizations. Their habits will indicate where your marketing messages are most likely to reach their eyes, ears, and hearts.

Make a list of reasons why people want to have water With fast delivery. Where and when do these causes appear? What kind of people are affected? How well is their demand met?

Make a list that form the opinion of individual community groups regarding water. Where and what water they buy? Why? In all industries there are narrowly focused groups of regular buyers. They have stable beliefs that are different from the mass. If you reach out to the leaders, you can sell water the whole group. These can be people who take special care of, athletes, patriots, with small children, etc.

Work through each list for possible contacts and omissions from competitors. What can be improved in your offer and sales methods? Answering questions will open up new possibilities.

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note

Where to get the time and money for such an analysis? Will the investment in research pay off? Is it worth the risk? - Innovators in any business do not know the answers. Where the answers are known, profits are small.

Helpful advice

Such an analysis may seem complicated. It was probably equally difficult to make a list of hundreds of options for soda. One can guess what profits the authors of the list received. Obviously, they did not regret the work done.

Sources:

  • Georgian mineral water to be sold in Russia

A cooler with clean water has long become a familiar part of the interior of any office. It successfully replaces flammable kettles, solves the problem of cold drinks in the warm season. And for health, clean water from imported bottles is much more useful than liquid from a city water supply. How to provide your office with this healthy water?

Instruction

Find out the phone numbers of water supply companies. Call and find out the terms of delivery, assortment water, prices and other important points. It is not bad to make a comparative table of offers of competing firms.

The simplest and most suitable option is the delivery of a simple drinking water without additives. Iodized and fluoridated water is not useful in all cases. As for the highly purified options sold under the “elite” mark, most consumers are unlikely to be able to appreciate the quality of such water. But the price for it is significantly higher than the standard.

Decide how you will pour the water. Most companies supply it in standard plastic bottles of 19 and 5 liters. You can also order smaller packaging of 1.5 and 0.5 liters. For the convenience of pouring, companies offer special pumps - they can be purchased or rented. A bottle complete with a pump is a good solution for making coffee or tea in a kettle.

For the needs of employees, it is more convenient to purchase coolers. Companies offer desktop and floor options. There are coolers that work only for cooling water, others are able to both cool and warm it. These devices can be bought, but many companies are willing to offer them for rent. Consider which option is best for you.

Find out if the supplier company provides cooler repair services. The most vulnerable point of the device is the plastic lever for pouring water, V office x it crashes especially often. In addition, once every three to four months, the cooler requires preventive cleaning. Find out if the company is willing to provide you with a replacement during repairs and cleaning.

Invite representatives of the selected supplier company to the office and draw up a supply contract water and maintenance of coolers. A company employee will help you calculate the optimal number of machines and bottles for your company water. Choose a place to store a supply of bottles and empty containers.

Find out the work schedule of the supplier company. Usually, having made an order, the customer receives water the next day. If the work of the supplier or the quality water ceases to suit you, you can find another company at any time. Please note that coolers are for water standard, so they can be used for any brand.

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Due to the fact that the ecological situation of large cities leaves much to be desired, in Lately have become especially popular offers for the delivery of clean drinking or mineral water. These services are readily used by both large and small offices. As it turned out, to create such profitable business in this area is not difficult.

You will need

  • - documents confirming registration;
  • - phone and internet;
  • - necessary equipment;
  • - start-up capital.

Instruction

Decide for yourself how you will get clean drinking water. You can do a full cycle, starting with the extraction of water directly from the well and ending with its final delivery to your customers. Or you can take on the supply of "foreign" water.

Check out everything Required documents to maintain entrepreneurial activity. Doing business without proof and accompanying documents threatens with criminal and administrative liability.

Find a source of water. It can be any natural spring, lake or well. In practice, most often resort to the use of wells. If you are going to deliver a ready-made product, find a wholesale base for sales of purified water bottles.

Choose one of the many well drilling companies, order a project from them and coordinate it in your Geocenter. Obtain a drilling permit and a license confirming the operation of the well.

Order a special water analysis from the laboratory. From the conclusion that will be issued at the end of the well test, it will be possible to conclude what equipment you will need for water treatment.

Arrange for the purchase and delivery of special equipment for water treatment from the seller. Install it and check if it works.

Set a final price for your services. It should justify your costs, but should not be too high, otherwise customers will refuse you and go to competitors.

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Helpful advice

For the initial promotion, do any special promotions, gifts and offers with which you can attract new customers.

Water production may be the best choice for those who want to start their own own business but not ready to spend too much time on it. Such an area allows you not to give up your own hobbies, spending only a few hours daily on business.

Instruction

Arrange for a paid examination of the water source that you will use in production. Such an analysis requires quite serious financial costs, but it is it that is the starting point for the subsequent selection of the equipment necessary for water treatment. The worse, according to the results of the examination, the water in your source, the more complex and expensive equipment will be needed for its proper purification. After all, high-quality water is not only the health of customers, but also your reputation and, consequently, profit.

Purchase the equipment required for your production. For water treatment, you will need special purification filters. To make your own containers, you can use a machine that blows bottles from small plastic blanks. You will also need an apparatus that will bottle ready-made purified water, since this procedure is quite laborious and not very hygienic.

Find a suitable space. The water production business does not involve any particularly complex procedures, so too much space is not required. The room will need to be conditionally divided into two zones, in one of which the water will undergo the necessary processing, and in the other it will be poured into prepared containers. Conditions in back office must comply with the requirements of the local sanitary and epidemiological service in order for it to allow water and its sale.

Hire production staff. And if even relatives can be attracted to simple vacancies, like couriers delivering water to customers, then you still cannot do without professionals for other positions. First of all, you need to hire an installed equipment repair specialist who has undergone a special training course in its operation. It also doesn't hurt to get an accountant. You can hire a manager, whose duty will be to search for new customers.

Come up with a name for your brand. A sonorous and memorable name that attracts the attention of customers can mean half the success of the entire production. A good logo plays an equally important role. It can be made in any color scheme and any style, it is only important that the logo matches the spirit of your brand name. For an energetic name, a bright, colorful logo is suitable, for a more businesslike one, a strict, classic one.

Consumers are primarily concerned about the quality and price of water. Therefore, you must be prepared to submit documents that confirm the quality of the products. You can hold promotions related to product tasting, so people will see the difference between tap water and bottled water. It is possible to carry out analyzes and samples of your water and water from the water supply. You can also provide a trial copy of your products as a gift, this will attract new customers, and people will be able to appreciate all the delights of your water.

If you decide to serve corporate clients, then as bonuses you can provide related products such as tea or coffee bags, cream and sugar. Coolers require regular maintenance as well.

Particular attention should be paid to timely delivery. Serious companies with many employees simply cannot tolerate water retention. Therefore, the clarity and punctuality of your actions is important. It is also necessary to think over the method of delivering water to the customer, it can be a personal fleet, or hired drivers in their own cars. The choice is yours, the main thing is that everything is clear and harmonious. It is important to think over the routes, everything to the smallest detail. It is most convenient to divide the territory into regions and carry out delivery to specific regions. The procedure for the delivery and replacement of water should be carried out unnoticed by company employees so as not to distract anyone.

Water, like air, is the most necessary and important for the life of any person and for his existence. Is it possible to make a business on the water, and what is needed for this?

IN modern world The delivery of drinking water for bottling to homes and offices has become very relevant. And most likely, over time, the need for bottled water will only increase. This is due to a number of factors. Experts say that the capacity of the Moscow market is estimated at approximately 60-65 million liters of bottled water per year.

The increased interest of the population of large cities in environmentally friendly water does not go unnoticed by its producers. They skillfully use drinking water as a kind of "fuel" necessary for everyone, providing their regular customers, both corporate and private. Right organized business for the production and bottling of water is very profitable. After all, if you compare the prices for 1 liter of gasoline and bottled drinking water, you will notice that they are almost the same, and sometimes water is more expensive. And this despite the fact that the production and sale of gasoline is much more difficult than the production and supply of drinking bottled water.

Approximately, each office worker consumes about 0.5 liters of bottled water per day. Approximately 10 liters per month. This suggests that the organization of the supply of drinking water to only one office with no more than 50 employees can bring an annual revenue of up to 75 thousand rubles to a company engaged in the production and delivery of water. This amount does not include cash for the rental of drinking water equipment.

So, you have decided to make money by selling drinking water for bottling. The first thing to do is, of course, draw up a business plan. There are two options for running such a business. It is important to decide what kind of water you will sell: produced by your own company from a well or "foreign" water, previously purchased by you from a supplier. Of course, the first option is more expensive, because you need special equipment to organize the extraction and bottling of water. Your company's business plan should address these issues.

While you are setting up production, you should focus on the sale of drinking water for bottling at retail, and only when the trademark of your products is recognized by the masses, you can try to establish a business for the delivery of bottled water to private and corporate clients.

Finding sources

Water production is not easy. The business plan of the organization should determine the sources of its receipt. It can be both specially equipped wells, rivers and lakes, as well as ordinary water supply.

Let's say you decide that you will extract water from a well. It is very costly, but it can bear fruit. When the well is drilled and equipped, the next step will be water analysis in a special laboratory, which will check the water for about 30 characteristics and issue a conclusion that is necessary when choosing equipment for water treatment.

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Required Permissions

Before starting the production and operation of water for commercial purposes, the organization must obtain the conclusion of the sanitary and epidemiological station for production, as well as for the water itself. After receiving this document, special certification is carried out according to State standard. And the next important step is obtaining a license for this activity. After these procedures, you can already think over a plan to enter the market.

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Consumption market

There are two ways to enter the market: organize your own drinking water delivery service or sell the goods through existing companies, the production, sale and supply of water in which has already been established. The business plan should determine which of the two methods will be most convenient for you.

If you decide to organize a personal delivery service, the plan created earlier should specify the moment of creation client base and development marketing strategy which, as a rule, are solved at the initial stages of business organization. It is possible that at first you will have to use the services already existing companies for the delivery and bottling of water and sell their goods through these organizations until their own delivery is fully established.

If you decide that you will sell bottled water through existing companies, then you become a wholesale supplier of drinking water. The business plan should identify the brand name of your water. Whether you want to promote your own brand or use the brand suggested by the delivery man is up to you.

The company directly involved in the delivery installs a water bottling cooler for each of its consumers. All coolers are arranged in approximately the same way, so they are suitable for a variety of bottles from all manufacturers. Water cooler can be bought or rented. The cost of one cooler for bottling water ranges from 3,200 to 6,000 thousand rubles. Rent will cost approximately 350-400 rubles. per month with a deposit of 1700-1800 rubles.

Cooler models can vary in size, power, and the way the water is cooled.

The most difficult thing in serving potential customers is the organization and delivery plan itself. There is the option of delivering water on your own cars, but the option of attracting hired drivers is not excluded. It is more prestigious, of course, to create your own fleet of cars, but this option is much more expensive and costly. The average number of vehicles for the delivery of drinking water is 5-7. The business plan takes into account all these points.

♦ Capital investments – 425,000 rubles.
♦ Payback – 7–10 months.

Real businessmen can do business out of anything, even out of thin air.

If you dream of joining the ranks of entrepreneurs, but you can’t decide what kind of activity to do, think about what people always and everywhere need?

These are food and, of course, water.

business on the water- easy to start, does not require large capital investments and quickly pays off.

The specifics of business on the water

In an unstable economic situation, it is quite difficult to find a business that would bring good money no matter what.

The business of selling drinking water just belongs to such types of entrepreneurial activity.

Today, companies supplying bottled water are experiencing a kind of boom, and experts predict that this trend will continue in the near future.

If you decide to join those who do business on the water, it will not be superfluous to learn about the features of this business sector:

  1. The business, based on the production, bottling and delivery of drinking water, is recognized as one of the fastest growing.
    In the last year alone, its share in Russia has increased by more than 40%.
  2. On average one office worker consumes half a liter of water per day and about 10 liters per year.
    Just imagine how much money you can make if you develop a wide customer base.
  3. The prices for drinking water and gasoline are not too different, but it is much easier to set up a water bottling company than an oil refinery.

Two business options on the water


If you want to do business on the water, you must decide what exactly your company will do, because there are two options for this type of entrepreneurial activity:

  1. A plant that extracts water from a well, pours it into glass or plastic containers and delivers it to end customers.
  2. Company for bottling and selling "foreign" water.

The first option is more expensive in terms of money and requires a lot of time to start, because you will need special equipment, qualified personnel, machinery, factory premises, the need to pay for expensive laboratory tests, and also special permits for extracting water from sources.

In addition, today it is quite difficult to find a free source of mineral or table water, which would not already be occupied by more efficient competitors.

If you do not have too much money, then it is better to start selling drinking water by concluding an appropriate agreement with the manufacturer.

This business can be done even by businessmen who do not have a large amount for start-up capital.

What should be the water to do business on it?

It doesn't take much effort to do something, much more is required to decide WHAT to do.
Elbert Hubbard

The business of selling bottled water is not as simple as it might seem at first glance.

Only water that complies with state standards is considered bottled, it is packed in hygienic containers and can be used by a person for drinking or cooking.

You can't just get tap water, bottle it up, and start delivering it to offices.

Wanting to save money, you will simply lose customers and destroy your business in the bud.

Drinking water should not contain more than 1% of various artificial additives (for example, flavors or essences).

If any of your clients spend chemical analysis drinking water supplied by you and finds out that it does not comply with GOST, then the least that can happen to you is the loss of a client, although everything can end up much worse, for example, by opening a criminal case against you on the fact of fraud.

The sale of drinking water cannot be carried out until you conclude an agreement with the manufacturer (a company that extracts water from wells) or purchase equipment that can completely purify water from harmful additives.

The first option is easier and cheaper for beginner businessmen.

Business on the water: advertising and customer search


The water selling business, like any other, needs good advertising, because the number of your customers depends on it, and, accordingly, the amount of profit.

  1. In mass media.
  2. With help outdoor advertising in high traffic areas.
  3. Distribution of flyers and business cards.
  4. In social networks and on the Internet forum of your city.

Since the main customers of companies selling drinking water are offices, a good publicity stunt would be to go around the office premises of your city with an offer to conclude an agreement with you for the supply of bottled water.

If you manage to get a few large customers who are satisfied with the quality of the water you supply, then word of mouth will advertise your water business in the future.

Calendar plan for starting a business on the water

It doesn't take long for you to start selling bottled drinking water.

Of course, you have to carry out the traditional stages of starting a business (registration, search for premises, purchasing equipment, hiring staff, advertising campaign, etc.), but all this will not take more than 3-4 months with the right approach.

StageJanFebMarApr
Registration
Contract with the manufacturer
Warehouse rent
Purchase of equipment and transport
Hiring
Advertising
Starting a business

Registration


You will not be able to conclude a formal contract with a drinking water producer until you legally register your business.

You can choose one of two forms (IP or LLC).

Both forms have both advantages and disadvantages.

The most acceptable form of taxation is UTII.

In addition, you will have to officially employ your employees (you will not be able to do business on the water on your own) and register a cash register.

room

Companies that deliver bottled water do not need luxurious offices, since you will communicate with customers mainly by phone, but what you definitely need to worry about is a warehouse with an area of ​​​​at least 60 square meters.

It must be heated (the air temperature should not fall below +5 degrees) and air-conditioned (if the water is stored at a temperature higher than +20 degrees, then you risk dissatisfying customers by supplying them with warm water).

The location of your warehouse does not play a big role, the main thing is that it is not too far from your customers, otherwise you will incur high gas costs.

Its size depends on how many liters of water you are going to store in the warehouse and what volumes of supplies you are targeting.

You can negotiate with customers and accept applications directly from the warehouse by purchasing a minimum set of furniture and a telephone.

Equipment

In fact, the only thing you will have to spend a large amount on is the transport with which you will deliver drinking water.

If you are just starting to promote your business on the water, then it is quite enough to purchase one used "gazelle" for 300,000 rubles.

There is no need to equip a warehouse - bottles of water can be stored directly on the floor.

In addition to transport costs, there are some other equipment costs to expect:

Item of expensesQtyCost (in rubles)Total amount (in rubles)
Total: 100 000 rub.
Cash machine
1 20 000 20
Telephone set
1 1 5000 1 5000
Mobile phone
1 5 000 5 000
Table
1 4 000 4 000
Chairs
3 2 000 6 000
Empty 20 l bottles

300 200 60 000
other 3 500

Staff


Many entrepreneurs, wanting to save money, want to do business on the water on their own (without assistants) or with only one assistant.

This is the wrong move.

Even at the initial stage, you should hire at least two team members: a driver and a forwarder.

You yourself will be able to take on administrative duties, taking orders, communicating with customers, bookkeeping.

In this case, the monthly cost of staff salaries will be as follows:

If your business starts to expand and you find that your employees cannot keep up with such a volume of orders for the delivery of drinking water, then you will have to purchase another car and hire another team consisting of a forwarder and a driver.

How much does it cost to open a business on the water?


The water selling business is not one of those start-ups that require a huge amount of money to start.

In fact, the biggest expense you have to incur is the purchase of a "gazelle" to deliver bottled water to homes and offices.

If you have such a car, then it is quite realistic to start doing business on the water, having only 100–125,000 rubles. starting capital.

If you don’t have a suitable car, then the amount of capital investment increases by another 300,000 rubles.

Do not forget about the mandatory monthly expenses that entrepreneurs who decide to do business on the water expect.

Their amount will fluctuate at the level of 60,000 rubles:

How promising is the water business and how much can you earn on it,

see also in the video:

How much can you earn doing business on the water?


Experts estimate the profitability of the drinking water business at 15–25%. The purchase price of 1 liter of water is 2 rubles, but the selling price is 6-8 rubles.

That is, you buy a 20-liter bottle from the manufacturer for 40 rubles, and sell (let's take the average figures) for 140 rubles.

Let's say that you deliver 50 bottles a day and earn 7,000 rubles.

Your bottled water company operates with one day off a week, which means that in a month (given that you will have an average of 25 working days) you will earn 175,000 rubles.

Naturally, this is a "dirty" profit, because from this amount we need to subtract 50,000 rubles (the purchase price of water) and 60,000 rubles - the amount of expenses for servicing your business.

That is, you are left with a net profit of 65,000 rubles.

The amount of our capital investment (including the purchase of a car) was 425,000 rubles.

Earning 65,000 rubles a month, we can make our water business self-sustaining in 7-8 months if we do not spend too much time building a client base.

As you can see business on the water- a fairly cost-effective business that does not require any special knowledge, or the purchase of sophisticated equipment, or large investments.

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