Sale Black Friday, or Black Friday, is held annually. In 2019 in Russia, the date of the action falls on November 29th. However, in some stores, it may start a little earlier than the indicated date.
What is Black Friday? For many Russians, this name is associated with the economic crisis of 1998, when on one Friday millions of our fellow citizens, and indeed people around the world, lost their savings. However, this name has another meaning.
In the USA and Europe, Black Friday is a period of sales and big discounts in stores for Christmas. Usually Thanksgiving is celebrated on Thursday, and then, on Friday, the Christmas marathon of sales starts. On his first day in the stores, the most big discounts for all goods, and everyone tries to buy during this period, as it is the most profitable.
Black Friday 2019 is a big holiday for all people. On this day, many try to take a day off. Of course, except for employees retail. For them, this day is the period of the most intense and hot work. Many people work throughout the year to get the expensive thing they dreamed of on this very day. Most electrical and household goods manufacturers are timing the release of a new product line for Black Friday. So they not only stimulate demand, but also advertise a new product.
Why is it called so? The name "Black Friday" was coined by reporters due to the fact that discounts on this day create not only a large flow of buyers, but also traffic jams on all roads. There were cases when on this day the movement in all major cities of the United States was completely paralyzed. The police, ambulance and firemen could not get to the place of the call. As a result, a large increase in injuries and accidents on this particular day.
Most of the television reports from Western sales that we are shown on TV show Black Friday. This Friday shops open very early - at five o'clock in the morning. And the biggest discounts are in the first hours. Since it is quite difficult to get into shops on this day, despite the early hours, a queue forms at the entrance. The most persistent even spend the night at the window.
At the end of the first day, it is not uncommon to find empty shelves in the store. An unforeseen event! Although the buyers behave quite politely - there are no fights over the goods, people calmly stand in line at the checkout, do not push at the entrance. After all, on the eve of Christmas, and quarreling with your neighbor before this holiday is a bad omen.
However, on the territory of the CIS countries one cannot hope for such a thing. The Eldorado retail chain is notorious, which became famous for arranging sales at a fabulously low price. In stores during these discounts, there were cases when people fought each other over a laptop or microwave, got crushed in a crush, ruined clothes, etc. One can only hope that over time the culture will change, and relationships, even with a casual passerby, will be valued higher than the momentary pleasure of buying.
However, Black Friday is not so widely known in Russia, but its popularity is increasing every year. First of all, due to the fact that we are still inferior to our Western neighbors in terms of discounts. On this day, goods in the store can be purchased from them 2-3 times cheaper than the rest of the time. In Russia, the maximum amount of discounts on sales before the New Year is 30-40%.
Of course, you can see advertisements with much higher numbers, but this price reduction is not associated with seasonal sales, but with other phenomena - it is necessary to free up space in the warehouse, the product is obsolete, or competitors have brought in a similar product that is superior in price-quality ratio. Therefore, the influx of buyers is not so significant.
Nevertheless, Black Friday in Russia has become a traditional event in many retail chains and shopping malls. Every year, sales are increasingly reducing prices and becoming no less popular than in the West.
Benefits for sellers
There is a lot of sales on Black Friday. It cannot be said that trade is on at a loss - the product will certainly never be sold below the price that was paid when buying it in bulk. In addition, the discounted price fully justifies both transportation costs and the costs of the sale itself - salaries to sellers, rent of premises, payment of taxes.
However, it is worth pointing out several reasons why sellers refuse to take big profits associated with the selling margin:
- Advertising. A purchase at Christmas will be remembered for a long time, and in the future it is possible that the buyer will come again.
- A large influx of buyers creates an opportunity to sell more units of the product, and even with a lower margin, profits do not suffer much.
- Sales stimulate, in addition to retail, and other industries. For example, lending and transport. Unlike retail, banks do not follow the Black Friday tradition, and they issue loans during this period at the same, if not higher, rates.
- Opportunity for store employees to take a break for Christmas - the product is out of stock, which means you don't have to worry about selling it as soon as possible. Therefore, you can safely celebrate the holidays. Actually, it was this reason that became the main reason for such sales. Many managers organize competitions to see who will sell the most that day. The loser and his entire department are left to work for Christmas.
- Sometimes the owners of large retail chains in the West adhere to strict Christian traditions and believe that Christmas gifts should be given to their customers, especially the poorest of them. This is not fantasy. In particular, Rockefeller firmly believed that a tenth of their income should be donated to the church and to charity.
- Returning what was bought on this day, due to marriage, is considered bad form. After all, it is considered a kind of gift. Therefore, in many stores they sell goods that do not meet the standards, and the percentage of returns is low.
What buyers in Russia need to know
First of all - do not try to buy everything that catches your eye. Unfortunately, we have not yet matured to the level to carefully plan our purchases. Most are for sure. And, as opinion polls show, many buyers regret that they bought something on sale. They didn’t need the thing, they simply went on about emotions.
Second - try not to take part in crushes, fights over goods. Simply bypass them. Not a single purchase is worth a spoiled mood before the holidays, for yourself or for another person. And even more so a dislocated arm or a torn dress. Moreover, you still have to pay money for the purchase, albeit a smaller amount.
Third - for complex products, check the warranty card and data sheet. Keep your receipts. As a rule, most of the goods on sale in Russia have more than low quality than when selling at the regular price. Perhaps they have hidden defects, increasing the risk of warranty repairs. If quality is more important to you than price, try to buy the item on other days.
More about Black Friday 2019 in stores and on their official websites:
Black Friday is the best day of the year, which absolutely everyone, and not just shopaholics, is looking forward to, since there are no such big sales in all stores at once on any other day.
Traditionally, Black Friday marks the beginning of the Christmas season and the discounts associated with it - for some, the opportunity to buy gifts for family and friends for Christmas and New Year, for others - to finally get an expensive and long-desired thing.
In general, Black Friday is a good opportunity to save money, as discounts at this time can reach 80-90% on the most popular and in-demand products. Accordingly, it is impossible to miss such an opportunity.
Black Friday
This unofficial holiday originated in the United States - sales on this day began to be held in the 19th century, and the term "Black Friday" itself appeared in Philadelphia in 1966.
There are various versions of why everyone's favorite day of the year is called Black Friday. According to one of them, in anticipation of sales, people from the night when everyone around was black and black queued up at the shops.
According to another, due to heavy traffic jams on the Friday after Thanksgiving on the roads, as the Americans went together for Christmas shopping.
Another version tells that on this day the sellers kept records of expenses in red ink, and income in black. And on the day of sales, the purpose of which was to make a profit, the holiday itself was called Black Friday.
But, despite the gloomy and negative association with the name, this day is associated with pleasant associations, especially for shoppers.
IN big stores huge queues can form before the opening - up to 15 thousand people. Americans, having tasted turkeys on Thanksgiving Day, go late at night to take a turn.
The situation seems chaotic only at first glance - on the eve of mass sales, Americans carefully consider the list of future purchases. They try to buy only the necessary things and at the best prices, although there is no time for looking and thinking. Yes, and without injuries on this day is not complete.
The holiday of shoppers in general brings real satisfaction, as the discounts are really real - on average, a family can save from a few hundred to thousands of dollars.
Over time, this tradition has fallen in love with residents of other countries, including Russia and Georgia, who have adopted it with pleasure, and with the development of online commerce, everyone can join the holiday of fabulous discounts.
Basic Rules
Sputnik Georgia will tell you how to live Black Friday and get the most out of this event.
First of all, you need to check discounts. Seeing a discount on the product you are interested in, you should check how much it costs in other stores and how much it cost before the sale. Remember, some stores sell items on sale for more than normal.
Make a shopping list in advance to look for discounts on exactly the goods you need. Just in case, for each item, you can pick up one acceptable replacement.
Buy only what you really need without losing your mind. Otherwise, you can buy a bunch of unnecessary things, which will then gather dust in the closet.
During sales, you need to act extremely quickly, without wasting time - if you choose too long, the best will be taken away from under your nose.
While shopping, don't forget about other promotions that are still coming this year, including Cyber Monday, which is gaining more and more popularity.
© photo: Sputnik / Vladimir Astapkovich
This is the first Monday following Black Friday - in 2017 it falls on November 27th. Unlike Black Friday, which Americans associate with shopping in regular stores, Cyber Monday initially meant active online shopping. The term was first used during holiday sales in 2005.
What to buy
The absolute leaders in sales on Black Friday and Cyber Monday are electronics, Appliances and gadgets, which are on average cheaper by 60%, so it will be profitable to buy equipment on sale.
Black Friday is the favorite day of shopaholics around the world. BlackFridaySale is a massive online sale for November and throughout the year, in which such well-known stores as Ile de Beaute, Ozon, eBay, Helptomama, etc. will take part. The organizer of this holiday of discounts in Russia is Black Friday LLC, and take part in it can be done by registering on our website.
The mission of the Black Friday project in Russia: we are trying to convey to everyone the idea that good things do not have to be expensive. You can buy them with a global discount at a price quite affordable for any budget, the main thing is to know when to do it! Join us and you can feel the power of Black Friday discounts.
When is Black Friday 2019 in Moscow?
Black Friday will start on the 28th of November at 00.00 and will last for 3 days.
- Black Friday 2018:November 22, 2018 at 00:00
- Black Friday 2019:November 28, 2019 at 00:00
- Black Friday 2020: November 26, 2020 at 00:00
When will Black Friday start in Russia in 2019?
In which stores will the sale take place?
Hundreds of well-known online stores will take part in it, in the list of which you will find ebay, Adidas, Reebok, NYX, Iledebeaute and many others that are on our website. Partner stores will provide you with high-quality and new product, nothing stale or second-rate. Moreover, you can buy not only clothes, but also electronic equipment, furniture, decor elements, children's toys, etc.
History of Black Friday?
Black Friday came to us from America. This is not an official holiday, but rather a tradition that has been around for two centuries. Many people even take a day off on this day, because it is from this day that the period of Christmas discounts begins. In stores, discounts can reach up to 90%. The sale got its name because of its accompanying phenomena: prolonged traffic jams and problems with traffic on the roads after Thanksgiving. Imagine: almost 20% of annual sales in the US fall between Black Friday and Christmas!
What discounts will be on Black Friday in 2019?
For 3 days you can buy goods of completely different directions with a discount of up to 90%. The organizers will carefully ensure that all participating stores provide only high-quality goods and at real discounts, but at the slightest hint of fraud, you will need to contact the organizers on our website. Sign up and save with BlackFridaySale. Let's rob stores together!
For several years now, all lovers of buying something with a good discount have been waiting for the so-called Black Friday - a period of huge discounts in various retail chains and online stores. This is not surprising, because on Black Friday you can really buy something very necessary, something that you have long dreamed of, and even with a discount that can reach up to 80-90%! That is why we will tell you when Black Friday will be in 2018 in Russia!
If until recently "Black Friday" was considered a bad day, today is the day of price discounts on many goods. Lovers of inexpensive goods are waiting for him with impatience and they buy everything in a row, and they buy clothes of any size.
Such sales are arranged not only in traditional trading establishments, but also in virtual stores. The increased demand for cheap goods is understandable, because at this time discounts can reach 90% of the real cost of products. Since demand significantly exceeds supply, it turns out that Black Friday 2018 in Russia with a number of buyers who do not have enough cheap goods.
What is black friday
The expression "Black Friday" first appeared in the United States. Since many goods were not in demand and simply occupied warehouses and trade counters in vain, they somehow needed to be cleaned. It was then that the owners of the trading establishments realized that the best option may become a so-called sale. This means a significant reduction in the prices of stale goods. The stores held a sale on the last Friday of the outgoing year. This is between Christmas and Thanksgiving. On this day, people make the most purchases, because they love to make gifts.
Russia did not stand aside, and enterprising supermarket owners also discovered Black Friday.
The first sales of goods at reduced prices were organized in 2013. Initial discounts were insignificant, but still gave a positive result. Indeed, for buyers, the main thing is to reduce prices for everything that store visitors purchased earlier at higher prices. Naturally, the first sales were not accompanied by increased excitement, but now buyers are sweeping everything off the shelves. This is due to the decline in prices to the maximum limits.
Black Friday in 2018 what date in Russia: when does it start
Paradoxically, Black Friday 2018 kicks off on Thursday night, because November 22nd is Thursday. And although the first visitors always have an advantage, since all the goods are still in stock, and although many offers fly away in the first hours of the start of the promotion, the main day of the sale, of course, is still Friday.
Promotion start: November 22, 2018 at 19:00
End: November 25, 2018 at 23:59
In the US, the biggest sale of the year is held after Thanksgiving, and in Russia in 2018, Black Friday starts at 19:00 on November 22. It will last for 3 days until midnight on November 25th. The largest online stores will take part in the sale:
- "Red Cube";
- "Bukvoed";
- "LitRes";
- "Lamoda";
- "Zara" and others.
Well, shall we save? Black Friday is coming and that can only mean one thing - the biggest sale is about to start! For you, we have prepared the most useful tips and answered the questions of interest to every shopaholic: what does Black Friday mean, when will it be, what stores will offer best discounts and how to shop for maximum profit. So, first things first.
Black Friday - what is it? Shops all over the world make huge discounts on this day, and it doesn’t matter if you want to buy new shoes, a TV or even medical equipment. Originating in the US, the tradition quickly spread, and now the day that kicks off Christmas shopping is considered an unofficial holiday in many countries.
Shops on this day open earlier - at 5-6 in the morning, and some start working from midnight. Naturally, the quantity of goods, the discount on which reaches 80%, is limited. Therefore, in the US, it is quite normal to see huge queues in front of stores where Black Friday takes place, starting to form a day before the day of sales.
According to Wikipedia, Black Friday did not always mean the day of discounts in stores - the term originally appeared in Philadelphia - this is how they talked about traffic jams after Thanksgiving. In the usual sense for us, Black Friday appeared in the 60s, and is called so thanks to the idiom “intheblack”, which means profit. Traditionally, American store owners write down income items with a black pen and expenses with a red pen. The name more than justifies itself - on this day, the profit of stores increases by hundreds of percent.
Black Friday date is not fixed calendar day, it falls on the fourth Friday of November, that is, the day after the American Thanksgiving holiday.
Many stores keep discounts for the entire weekend, right up to Cyber Monday, so even those who can’t take the day off and go shopping still have a chance to get things at a discount.
The date of Black Friday in 2018 is November 23rd. When buying via the Internet on this day, be very careful - somewhere discounts start at midnight, somewhere later. As a rule, on home page Before this day, a timer appears, counting down the time until discounts appear.
We owe the largest sale, Black Friday, as well as discounts in general, to Frank Woolworth. Working as a salesman in a store, it was he who late XIX century came up with new system- he put the stale goods in one box, on which he wrote: "everything is $ 5." What's strange about this? At that time, there was no such thing as a fixed price at all - a person went into a store, and the seller assessed his solvency by appearance and named the price.
Later, the analytics of buying activity came into the trade - it became clear that it was the last month of the year that accounted for the largest revenue. And Black Friday was born, in fact, by itself - after Thanksgiving, people began to take days off so that they had four days to buy gifts for Christmas, before everyone sorted out the rest. Pragmatic American merchants immediately realized how to take advantage of this!
The birth date of Black Friday, in the usual sense, dates back to 1996, when the expression BlackFriday began to mean nothing more than the day when stores kick off their Christmas sales.
Black Friday in the US and Canada is a real holiday. Which is not surprising, because it is in these countries that stores offer maximum discounts, and queues in front of shopping centers sometimes begin to line up even a few days before the opening, people put up tents and stock up on food so that no one takes their place. The record was set by an American woman who spent two weeks in front of the store to buy a TV when Black Friday came. Many take days off from work, planning to spend this day on bargain shopping.
In general, Black Friday in America is a rather cruel event. On the Web, you can find thousands of videos and photos of how a crazy crowd breaks into stores. It does not do without fractures, sometimes even people are trampled to death. Fortunately, every year more and more measures are taken to properly organize these sales, so that the event is more civilized.
For our compatriots, the chance to take advantage of special offers from American stores is online shopping. Choose the largest sites and famous brands in order to save as much as possible on the purchase of a truly high-quality item.
We have such a tradition relatively recently: Black Friday has been celebrated in Moscow and other major Russian cities since 2010. If for the USA Black Friday is the beginning of sales for Christmas, then our compatriots buy gifts for the New Year on this day.
Many are looking for which stores will have Black Friday, while taking into account only the sellers of clothes and gadgets. In fact, on this day you can buy anything cheap: air tickets, special equipment, cars, etc. You can even book hotel rooms or order food to take home for half the price. Many stores offer specials on this day.
Black Friday in Russia 2018 is mainly online orders. It’s just worth considering one important nuance - when it’s midnight in the USA and sales start, it’s already 7 in the morning in Moscow. So those who focus mainly on American stores should not forget about time zones.
It is already known for sure that at a discount it will be possible to purchase health products at, clothes at and, cosmetics at and sports equipment at SportMaster. In advance, as already mentioned, it is quite difficult to get information about all discounts, so on the day of sales it is better to look at the websites of all your favorite stores. It will help to speed up the process, where you can not only quickly navigate through thousands of offers, but also get cashback.
Stores do not publish in advance the entire list of goods that can be bought at a discount, a maximum of two or three items, in order to stir up interest. So it is almost impossible to immediately decide where and what you will buy. But if you know exactly what product you need, then you can use one of the price monitoring services, like Competera, Metacommerce and Pentagon. Moreover, we advise you to look at the price dynamics in advance in order to immediately weed out sellers who overestimate the cost of their goods, so that they can then be sold at an imaginary discount.
You can follow the information on our resource - all the news about upcoming discounts in largest stores will be published. We also recommend visiting the websites of the stores and brands themselves - there may also be useful information. So, it is already known that Apple is preparing a special surprise for the 2018 sale night. Details are yet to be revealed, but the company has confirmed that limited edition iPhone 8s will be sold at a $200 discount, as well as new iPhone X, whose buyers will additionally save $300 on the purchase of a card for a communication package.
It is also convenient to track discounts on the Black Friday website, which was created specifically for quick tracking of discounts. On this day, all information about price reductions in online stores participating in Black Friday will be published there. True, he also has a minus - when you go to stores from this site, you will not be able to get a cashback.
Even if you do not plan to visit shopping centers and for you Black Friday is the day of online shopping, you should not visit sites “at random”, choosing from random goods what you can buy cheaper. It’s not a fact that you will really save money, but the chances of buying unnecessary trash are growing exponentially.
Offline purchases should not be spontaneous either - go through stores that have announced sales in advance. If we are talking about clothes, then you can try everything on, see, evaluate the quality. A big plus is that you will know in advance where the goods you need are located, and then you will not waste time in vain.
Another important tip: choose wisely. If you want to buy an expensive quality item, then you should study its features in advance. For example, there are even, guided by which you can be sure that they will serve you for more than one season. Black Friday is when you have a great chance to buy a branded and really high-quality item at a ridiculous price.
By the way, it is better not to buy children's toys during the Black Friday sale - their prices traditionally drop even lower just before Christmas (in American stores) and New Year (in Russia and Ukraine).
You should find out in advance which stores participate in Black Friday. Let's say you need household appliances, and M.Video is also located in the nearest shopping center. Do not be too lazy to go to the sites and find out if there will be discounts. Please note that many stores offer the best prices for online shoppers. You can order goods on the site, get a discount and cashback, and after one or two days, calmly and without fuss, pick up your purchase at the nearest office.
When it comes to, then pay attention to large trading platforms. The biggest discounts can be found in American stores, so you should definitely visit Amazon and. It is important to remember one more thing here: if you plan to shop not in a separate store, but on a large trading platform that brings together hundreds of sellers, then it is important not only to choose a product, but also to check how conscientious the seller is in front of you. For this, there are ratings and reviews, do not forget to read this information.
Preparing to shop for Black Friday 2018: shopping hacks
It's time to move on to useful tips! Experienced shopaholics, over the years of participating in sales, have compiled a kind of set of rules that will help you get the right things at the lowest possible prices.
Do you know the main problem of all shopaholics? They spend more than they can afford. No wonder, it's so hard to resist spending your entire salary on the day of huge discounts ... The solution is simple - prepare in advance for the Black Friday sale and allocate a certain amount that you can spend.
It is best to divide it into 2 parts: the first is what you can spend without any fear for the family budget, the second is if you found a very good offer for a thing that you didn’t plan to buy now, but you definitely need it. In any case, you cannot spend more than this amount, and if you doubt your own willpower, transfer it to another card or electronic wallet so as not to accidentally spend more.
Check prices in advance
Why doesn't Black Friday bring the same expected benefits to everyone? Sellers like to play tricks and raise prices a few days before the sale, then to attract customers with big discounts.
If you are used to buying things on certain trading floors, like, you should look in advance at the average prices for the product you are interested in and decide on the list of sellers that cause the greatest confidence. So it will be easier for you to navigate when the day of discounts comes.
It is also worth looking at the goods on the sites in advance because it is difficult to immediately navigate on the new site. If you have never bought before, for example, at, but you know that big discounts are expected there, then you need to deal with the interface and filters in advance so as not to waste time on this later.
In the US, Black Friday starts before stores open, with people queuing for hours to be the first to buy promotional items. Everything is not quite the same with us, but it’s still better to come to the store as early as possible.
By the way, it is in Russia that many shopping centers start sales at 19.00 on Thursday, so it is important to find out in advance what time and in which stores Black Friday takes place.
Buy fast
This applies not only to purchases in shopping centers, but also online - a product with a tempting price tag can simply end. Moreover, it is worth remembering that a special system of discounts is also characteristic of Black Friday - the store management looks at purchasing activity and changes price tags in real time, so when you see the right thing with a good discount, you should not hesitate for a long time.
by the most hot goods Clothing and electronics count as Black Friday in stores, so get ready for competition!
Keep track of personal items
In the turmoil that traditionally accompanies large sales, pickpockets are actively "working". It is better to keep wallets, phones and credit cards in inside pockets, and putting a bag “for a minute” near the counter is a very bad idea.
You should not wear expensive jewelry - yes, everything is not as “fun” here as in the USA, but losing a watch or bracelet is more than easy.
Is it possible to go to the sale with someone from your family? Fine! Knowing what date Black Friday is, you can decide in advance who goes to which stores and departments and what they buy. The goods you need are quickly taken apart, so you alone are much less likely to have time to buy everything at the lowest prices.
The same can be said about online shopping. When Black Friday takes place simultaneously in all stores, you can simply not have time to buy a product that initially comes in limited quantities. Therefore, it is better to distribute stores among several people.
When shopping online, pay attention to the terms of delivery. Many stores provide the opportunity to buy the desired item on the site, and pick it up later in a regular store. This option is the most convenient, because you do not have to stand in lines and hope that the promotional goods will not be taken apart.
When buying in foreign online stores, you should give priority to large international delivery services. Yes, you will have to pay a little extra, but you will be sure that the goods will arrive safe and sound, will be delivered directly to your home, and you will be able to track it all the way.
By the way, it is better to track the parcel through special aggregator sites, since different services will be responsible for the cargo throughout the entire journey. For example, after crossing the border, a package from the United States will no longer be tracked on the USPS website, and aggregators have access to information from all services. After the purchase and until the package has been delivered, you will need to carefully monitor the buyer protection period and, if necessary, open a dispute. If the parcel does not arrive after the protection period has expired, it is most likely that you will not be able to return the money.
Paid delivery courier services gives another priority - you can safely buy gifts for the New Year in this way, they will definitely arrive on time. Many people make the mistake of buying goods on the same Aliexpress with regular delivery by China Post, hoping that they will have time to reach in a month. Alas, when Black Friday passes, the mails are overloaded, so it's not a fact that the purchases will come by the end of January. But if you still don’t want to spend money on paid delivery, you can think about presents for February 23 and March 8 - by this time you will definitely have orders.
What promotions will be next
Of course, Cyber Monday! The actions held on this day are not so large-scale, but this can even be a plus, especially for Russians. Black Friday 2018 in the US, as usual, will mostly concern offline stores, and on Monday the same goods can be purchased with the same discount already via the Internet.
Then there is a week of rest, at this time you rarely see big discounts, so you have to wait until Christmas. In foreign stores, Christmas promotions are held approximately from December 18 to 24, and in Russia - before the New Year.
As you can see, saving on purchases is very simple! The main thing is not to lose your head over the number of promotions and be smart about choosing a store and goods.
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