The very first Apple logo looks more like a painting than a brand name. It showed Isaac Newton reading under a tree with a falling apple hanging over it.
Along the outline of the frame is a line from William Wordsworth’s poem “The Prelude”: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (“Newton... A mind that sails alone through strange seas of thought”).
The emblem turned out to be rich in references and secret meaning, but too overloaded and complex for use in marketing purposes. It lasted only a year.
By the way, the author of the logo, Ronald Wayne, was the third co-founder of the company. He did not believe in Apple's success and recklessly sold a 10% stake in the future corporation for only $800. And thereby deprived himself of a multi-billion dollar fortune.
The official logo that adorned the company's first product, the Apple II, was a bitten apple made of bright multi-colored stripes. In just a week, it was created by designer Rob Yanov at the request of .
The artist bought apples and painted them, removing unnecessary details. So only the outline with the handle remained. At the same time, the famous bite on the right side was created without hidden meanings. It was needed only to accurately distinguish the fruit from a tomato and other fruits.
The rainbow color palette prompted speculation about hidden sympathies in support of the LGBT community, as well as references to the famous mathematician and cryptographer Alan Turing, who was gay.
In fact, the rainbow in the logo does not carry any secret messages. As conceived by Steve Jobs, on the contrary, they were more than explicit: six colors indicated that the computer supported color image output. And in times of monochrome monitors, this is a significant advantage.
The brand new iMac in Bondi Blue stood out against the dull beige and gray boxes of regular PCs. The old rainbow badge would have looked childish on the shiny plastic, so the designers changed it to a color-matching logo in a translucent style.
Returning after more than 10 years of absence to a company that was going through difficult years, Jobs set a course for change. And the first thing he did was change the brand name, abandoning bright colors in favor of a monochromatic outline of an apple.
A little later, the Apple logo began to be depicted in the style of the Aqua graphical interface, which appeared in macOS X. Such logos have long been used on business cards and signs at the company’s headquarters in Cupertino. The red version was used for extended warranty support for Apple Care, and the darkened graphite version was used on Power Mac G4 system units.
Then the logo changed slightly. The glossy shine remained in place, but the apple turned from glass to highly polished metal. The logo has been used for many products, but is most memorable for the boot screen of iOS devices and the About This Mac screen in OS X.
After almost 15 years, Apple is returning to the minimalistic logo that was first introduced back in 1998. The recognizable monochrome silhouette of a bitten apple against a contrasting background - this is how it is now known all over the world.
Your phone can say a lot about you. For example, about your personality. Therefore, we want to tell you about our range and features of glowing iPhone logos for fans of a wide variety of styles - with a variety of tastes. You can make your phone even more personal. All you have to do is make a choice and enjoy a vibrant life.
We make all types of luminous logos for iPhone
From simple to the most complex.
Technologies
Today we actively use several types of materials and designs to make luminous iPhone logos.
You can see each one in the illustrations below.
Polycarbonate
Ultra-durable and optically clear type of plastic. That is why it is successfully used in various areas of production, including in the manufacture of car headlights and iPhone 5C housings and those famous glowing Macbook apples. This is an ideal material for the production of light logos. This type of material is best suited for simple and multi-color logos, such as a glowing apple or company logo. 
Outline illuminated logos
We first proposed the idea of contour lighting in 2012 and immediately won its niche. This is a great way to “emphasize” a logo of any shape. The width of the luminous contour is 0.3 mm, and its color can be different. 
Combined
Such logos combine several materials, for example, metal + enamel, carbon + enamel, etc. depending on the task. The elements that need to be highlighted are made of jewelry enamel. This type of luminous logos is many times more complex than those made from plastic, but the result is impressive - all the coolest ideas with luminous logos are implemented on the basis of such logos. 
Metal and Swarovski
In this case, Swarovski stones act as an element of glow. Each stone has an active backlight from the inside, the light breaking by the cut of the stone creates a fantastic effect.1 /9
What logo shape is right for you?
The glowing logo is one of the most interesting design elements that you can add to your phone during the modding process. Its shape can be very diverse, depending on the client’s preferences. A company's logo, a manufacturer's trademark, a sports team's emblem, the stylized initials of the owner, or that stylishly bitten glowing apple - there are no boundaries or frames. Coultury specialists will not only bring any customer’s wishes to life, but will also give a number of different tips regarding this and other elements of customization.
Power consumption of glowing logo
Any light source requires power, and a glowing logo for a custom iPhone is no exception. When designing the backlight chip, our company’s specialists focused on minimizing its power consumption. To illuminate a small logo, one diode is used, which consumes up to 0.9% of the battery charge per hour of activity. Large logos require two diodes, but even in this case, the user of a stock or modded device will not notice absolutely no difference in its autonomy.
Choose the color of the glow
There are no restrictions in choosing the glow color for a glowing logo. Based on the user's preferences, his character can be determined. Red, for example, symbolizes the unbridled desire for success, pink unites passion and purity, orange is synonymous with extraordinaryness, green mesmerizes with the balance of warmth and coolness, blue conveys affection and loyalty, and blue conveys calm and tranquility. Despite the variety available, most users choose a cool white glow.
How to decide on a glowing logo
Some logos can only be made from specific materials and using a specific technology. However, most orders can be completed using several different methods. In any case, Coultury specialists will present to the client all possible ways to implement a specific luminous logo with a calculation of its cost, and will also provide consultation on the advantages and disadvantages of each of them. The user will only need to provide the desired logo, clarify key nuances, and make the final choice.
How to find out the cost
Anything can become your symbol - from initials and abbreviations to the symbol of the most unforgettable event in your life. Even the smallest details will make a big difference.
Any custom logo requires cost calculation.
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Many people know that Apple this moment- the most expensive brand in the world. But no one knows about the “bitten apple.” Why is it bitten? Who is Ron Wayne? We will learn about this further...
Start:
Ron Wayne, Co-Founder of Apple Computers Co.
The first logo was created by Ron Wayne.
At the time, Ron was the third co-founder of Apple, owning 10% of Apple shares. But after 11 days of registration, he sold them for 800 Dollars.
You can call him, forgive the rudeness, a loser. If Apple is now the most valuable brand, then Ron would be a Billionaire at the moment.
Apple Computers Co.'s first logo.
The first logo is not like all subsequent ones. It's something like a work of art. There was Newton on it, and above him was that ominous apple that would change the life of the Physicist, Alchemist, in general - scientist - Isaac Newton.
If you look at the frames of the logo, you will notice a certain inscription: " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone..."(Newton... The mind that sails alone through strange seas of thought).
Rainbow Apple?
Agree, the first logo was very interesting. But at that time it was of little use for business.
Steve Jobs, Former CEO of Apple
Then Steve Jobs set the task to create a simple, light, memorable logo that would not be associated with fruits or vegetables, but would be associated with Apple.
Rob Yanov, Graphic Designer
And then he turned to Rob Yanov, a graphic designer. He explained how the logo was created on the Revert To Saved blog
Rob bought some apples, put them in a bowl, and thought about how to create a logo. He wanted to eat an apple and bit into it. And then, like Newton, it was as if he had been hit on the head. The similarity of the pronunciation of Byte and Bite (Byte and Bite) also came to his aid.
And Yanov created a new “logo” in a week.
Second logo of Apple Computers Co.
But why is it colorful? There are many myths, such as that the logo was created in honor of Gays, because Apple supports them. But the “logo” was invented a year before the rainbow colors were accepted into the ranks of Gays.
What then? Why did Rob use Rainbow? Let's figure it out.
It turns out that these six colors were depicted on the "apple" due to the fact that Apple monitors were color and showed these colors.
Black is the color of courage...
The rainbow logo lasted for 22 years. A very long time. 1998 At that time, Steve, who had been ousted from Apple, returned. At the time, Apple was in a difficult position. Competitors, innovations...
Jonathan Ive, Senior Vice President and Designer at Apple
Jonathan Ive, currently known as the Designer, Vice President of Apple and the “Creator” of iOS 7, has created the new iMac G3 case.
iMac G3 in several colors
New colorful computers literally pulled Apple out of a cloud of problems. But it’s somehow strange to use colored apples on a colored Mac. Realizing this, Apple abandoned the old logo and adopted the color black.
The third logo of Apple Computers Co.
Since 1998 - The black, dark “logo” of the apple will be with Apple.
Metal and Aluminum - new perfection
2007 Apple begins to launch the first iPhones. And at the same time, he refuses Computers in the name, saying that Apple will create different products for life. And it turns out Apple ComputersWe need to create new logo. So that it is suitable for new iPhone, and for the future iPad. Jonathan Ive, again, came up with a new logo, gray, it looks like a mixture of metal and aluminum with a sheen.
Apple's fourth logo
This “logo” is still used by Apple to this day. In the meantime, we need to wait until Apple thinks of changing its “logo.”
In our turbulent times, people do not have enough time to sleep, let alone remember all sorts of different brands. However, even in such conditions, there are several logos that almost every inhabitant of the Earth knows. For example, you can recall the ideal Mercedes star, the well-known Coca Cola inscription, the outline of the Nike symbol, the white and blue circle of BMW. Among these leaders we can highlight the Apple logo. Many people often wonder about the history of the origin of the Apple logo, and how it has changed over the decades.When did the Apple logo appear?
Apple owes its first logo to Ron Wayne. Now the name of this man has almost been forgotten and it is unlikely that people well versed in the history of Apple remember him. Although this man was the third co-founder of the tiny Apple company. But no one remembers him for a very simple reason, this loser, what else can you call a person who got rid of the shares of a young company just 11 days after its founding. He sold them for $800. Imagine how much money he would have now. After all, he had 10 percent of the shares, and in modern times this is a cosmic amount.
The symbol that Wayne came up with for his company has nothing in common with the current emblem. It was a carefully designed picture in which Isaac Newton occupied the main place, with an apple on top, symbolizing insight. Much later, Apple will remember Newton when it begins to develop the first PDAs.
The first Apple logo has small words written on it, if you look closely you can read " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone", which can be translated into Russian as " Newton...The mind always sails through many seas of thought...alone". This paragraph was borrowed from a fairly well-known poem in the West by William Wordsworth called “The Prelude.”
And indeed the symbol turned out to be very sensible. All these mysterious references to Isaac Newton gave the logo a certain air of mystery. However for modern business This logo didn't fit very well. It is for this reason that a year after the company was founded Apple Steve Jobs decided to find a completely new symbol. So he went to a wonderful designer named Rob Janoff. Steve Jobs gave the task to create such an emblem so that it would look modern and at the same time be perfectly recognizable among many others like it.
For a week, this graphic designer was completely occupied with the task at hand. Many years later, he was interviewed in which he revealed the secret of how he came up with this logo. Rob went to the store where he bought apples of various shades, then he put them in a vase and began to draw. Gradually removing various elements. He drew that very bite quite deliberately, because his task was to depict such an image of the fruit so that it would be firmly associated with an apple, and not, say, with berries, vegetables or fruits. Moreover, in English language the word byte and bite off are written almost identically (byte/bite), this added even more meaning.
Myths of the appearance of the Apple logo
The first legend. Rob depicted the company logo with rainbow colors. Subsequently, many people began to slander that this coloring was somehow very similar to the symbolism of gay minorities, and, speaking in Russian, to the symbolism of homosexuals. Although this is fundamentally wrong, because that famous emblem began to be used on whole year before the buggers invented their rainbow logo.
Second legend. It is believed that the apple painted in rainbow colors is a kind of tribute to A. Turing. This man is famous for being able to hack Enigma and Kriegsmarine code, and after the war he provided strong influence for development information technologies. For example, he came up with a special intelligence test, which later became known as Turing test.
However, there were some buggers here too. In the West, there is no escape from this, total pederasty. So, it turns out that Turing was gay and the authorities began to persecute him for homosexuality, and a not very bright future awaited him. After all, serving two years in prison, where every prisoner knows about your inclinations, is not very similar to a walk through a flowery meadow. As a result, he was forced to undergo a course of hormone therapy, as a result of which many women develop breasts and experience infertility. Moreover, the tolerant authorities forbade this talented pederast to do his favorite thing. No, in this case we mean not love games with men, but cryptography.
This was a cruel blow to the fragile and tender soul of the gay scientist. As a result of mental anguish, he committed suicide some time later. Yes, being a homosexual in the West is a thankless task, and sometimes even dangerous for the psyche. What does an apple have to do with it, you ask? The thing is that Turing decided to leave this life that was disgusting to him in an unusual way. After all, homosexuals are creative people. So he bought an apple at the store and injected it with a lethal dose of potassium cyanide, after which he bit into it with gusto. However, alas, he did not have time to chew this juicy piece.
However, Rob Yanov has his own opinion on these legends. He believes that there is no double bottom in the Apple logo. The company's rainbow symbol was supposed to represent the fact that their company is engaged in the development and production of computers, and specifically with color monitors. At that blessed time, the Mac computer screen had the ability to transmit six shades. It was these colors that were included in Apple logo. Moreover, all the shades were installed in random order, and only the green color was specially placed first by Rob.
This rainbow logo has existed for twenty-two years.. After returning to the company" prodigal son"Steve Jobs in 1998, who had previously been expelled in disgrace, positive changes began. In those distant times, this corporation had very big problems with in cash. Most of Apple's competitors slept and saw that this company was about to go down. In order to survive it was necessary to radically change the company's policy.
And you ask, what miracle helped bring the dying company back to life? And everyone was saved by a wonderful designer named Jonathan Ive. He created the latest case for the brand new IMAC G3.
This Mac pulled Apple out of the financial abyss and opened new horizons for it. In addition, from that moment on, this company was noticed at the highest level; its logo began to be used in glossy magazines, TV series and films.
It became clear that the "rainbow apple" logo would look very strange on the Macintosh g3. Therefore, reluctantly, the company’s managers decided to rebrand and make a new design. Therefore, starting in 1998, instead of the color “bitten apple” emblem, a monochrome logo appeared. So the company crossed the threshold childhood and has become mature and strong, and it seems that nothing can shake her unshakable confidence, except perhaps the “Financial Apocalypse”.
The evolution of the Apple logo
The world has turned into a huge platform for consumption. Now the prospect of any company achieving world fame is practically zero, especially considering the fact that brand promotion is by no means the cheapest pleasure. Before the world was overflowing with brands that managed to firmly fill all the niches in the economy, the famous iPhone logo also appeared, which represents a bitten apple.
If we remember the beginning of his career path, one can only admire his perseverance on the path to his goal - to conquer the whole world with his creation. The iPhone logo left the world of specialists and became widely known among ordinary users modern technology. Its creation can be called a modern legend.
A bitten apple - iPhone logo
It is no coincidence that this symbol Apple became one of the most famous in the world. There are actually many reasons why this happened. The first reason, of course, is the promotion of the company, the second is the recognition of the logo. The indirect reason why the iPhone logo could achieve such fame is one old, but inferior to any criticism, theory that the logo should not only be well remembered visually, it must be easily recreated graphically, that is, depicted on anything using any means without any effort or time. The following car logos can be summed up under this theory: Volkswagen, Opel, Mersedes and the like. Therefore, the bitten apple became a successful example reflecting the effect of this method.
The logo itself appeared a little earlier than the company. This happened due to the fact that the creators initially wanted to play on the world-famous legend about Newton’s apple, which supposedly led the scientist to the brilliant discovery of the law of universal gravitation. The idea, of course, was original, but the proposed logo turned out to be too bulky and difficult to understand.
1976 - appearance
The iPhone logo was designed specifically for the company by a representative advertising agency Regis McKenna. As the legend goes (this is where numerous speculations arise), Rob Yanov, the art director of this agency, bought apples in a supermarket and began to do something like an experiment: he cut the apples and arranged them in orderly rows, in general, he carried out various “apple operations” . As a result, quite unexpectedly, he settled on a bitten apple. Who bit him and why?
There are two theories about this. According to the first, the bite makes the apple “real” and does not give it the outline of other fruits. The second seems more logical - it is based on the fact that English words“byte” and “bite” are similar in sound, which creates a kind of pun (“byte” - “bite”).
A certain preacher saw in the bitten apple the seduction of Adam through Eve. This funny man even wrote an entire treatise in which the devilish origins of the “unclean” Apple are sorted out.
Rumor has it that Jobs, tired of waiting for Rob to develop a logo, simply bit into an apple and said that if he didn’t come up with anything worthwhile in the near future, they would take an apple with a bite as a logo. However, this version is more like a baseless rumor; Rob himself has never mentioned such a story.
It is noteworthy that the first apple was rainbow. This is how another theory arose, according to which the bitten apple carried a deep meaning. Allegedly, this was an allusion to the suicide of a scientist who made a powerful breakthrough in the field of computer technology and information science. According to the stories about him, he was gay, and ate the apple, having previously filled it with poison, in order to leave the mortal world in which he was subjected to incessant humiliation.
In fact, it was Turing who contributed to the rapid solution of the Enigma encryption machine, which the Germans used during World War II. But at the end of the war, when everyone around learned about Alan’s unconventional sexual orientation, the technician was faced with a dilemma - forced chemical castration or practically lifelong imprisonment. Wanting to fully engage in science, the brave scientist decided on the first option, but he could not withstand the effect of the operation performed on him - his appearance changed completely, he did not recognize himself in the mirror. In general, this transformation influenced Alan's decision to take his own life. However, his mother insisted that the incident was an accident, saying that in no way did her son have suicidal tendencies; his experiments with various poisons were to blame.
To smithereens
In fact, the “gay apple” theory does not stand up to criticism. The thing is that the rainbow became officially recognized as a logo of sexual minorities much later. They only officially started using the rainbow in 1979, three years after the apple logo was introduced.
Jobs was very insistent on the rainbow apple logo, according to Rob, because in his understanding it was a symbol of mutual understanding and tolerance. It is known that Jobs was a hippie in his youth, which is why he chose a logo to match his thinking.
There is another version: the “color kaleidoscope” of the apple was used to show the fact that Apple technology is capable of working with color. This was new in the years described.
The most plausible version seems to be that the company abandoned the rainbow coloring in 1998, due to the fact that this symbol firmly became part of the ranks of sexual minorities. And the company did not want to get involved in the propaganda of any views; they only wanted to produce gadgets useful to any society.
Sly Steve
Thanks to the use of a color logo, which was rare in those years, the public noticed the desire to get ahead and gave the newly formed company a chance to exist. By the way, it was thanks to the diligence of Steve Jobs, who gained confidence in the Regis McKenna agency, that the brand developed. Poor Rob, who agreed to everything, never received a single cent for the logo and its promotion.
It's all in the details
It was the attention to design detail that attracted new clients. For example, taking into account recent events in the field of technical breakthroughs in modern mobile devices, it can be noted that the iPhone 5S logo is made in the form of a glowing apple thanks to the airbrush technique.
Undoubtedly not so much specifications, how much the aesthetics of fashionable devices attracts modern youth, who are greedy for everything bright and shiny. The iPhone 6 logo is also distinguished by its wisdom - it is made of liquid metal. This approach, however, also speaks to the practicality of these devices, because this way the logo will be more difficult to scratch and make unsightly.
The design has advanced so much that they now even produce numerous iPhone cases with the logo. Although, if you take a quick glance at the counters with phone accessories, you can immediately identify the sales leader. It was Apple that managed to so strongly instill in people’s minds the apparent superiority of this brand over others that competition in the market is practically zero - yes, cheap Chinese phones are becoming popular, but no one has yet surpassed the iPhone. For better or worse, progress is being made, and who knows what logo the city tabloids will cover tomorrow.
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