Business plan for the production and sale of gypsum garden figures. Landscape design and design services

The LPB company professionally provides landscape services within the pre-agreed budget. We help to make every corner of the garden beautiful and comfortable. We manage customer's money rationally. We give a guarantee for the work performed. We work in Moscow, the Moscow region and other regions.

Weeds, ditches, construction. How to turn it into a landscaped area? For an answer, please contact our landscape studio. Tell us how you want to see the garden. The designer will listen to you carefully. Study the area. Develop a landscape design. Of all types of services, we will offer only what is necessary to create a comfortable personal backyard space for each customer.

In the work of creating a garden, it is not always clean and comfortable. We remember this and do not distract you from your business. We take care of all the chores and hand over the finished garden to the customer.

Believe me, the LPB Company has something to offer and surprise you: 300 successfully implemented projects speak for themselves.

You can find out the prices for landscape services in the price list.

1. Design

development of a complete (optimal) package of documents;
development of a draft package of documents;
development of a draft express project directly on the site;
preparation of individual drawings:

In order to design a garden, it is not enough just to draw a rainbow picture of the future landscape. The design process is a thorough analysis and the creation of a realistic vision of the project for the client based on its results. And this is possible only with close cooperation between the designer and the customer.

Our design studio offers landscape design services to help you realize the potential of your garden plot. We will be happy to create a beautiful and practical design for you based on your personal needs and lifestyle.

Upon completion of the project, we will provide you with a complete package of documents, including the developed concept, drawings and plans, landing list and visualization of the project. These documents and our recommendations will give you the opportunity to create the garden of your dreams.

Check out the rates for landscape services and you can calculate the cost of the project using our landscape design price calculator.

Designing lawns on the site, lawns in landscape design

Each painting by the artist has a background that serves as a basis and organically complements the main image. In landscape design, the role of such a background is played by the lawn, and the role of the main image is played by all other elements of the landscape design of the garden: various buildings, decorative groups of plants, compositions, flower beds and small architectural forms. Creating a beautiful lawn that will last its owner for a long time is an art.

* Calculations use average data for Russia

1. PROJECT SUMMARY

This business plan considers a project to open a landscape design studio in the city of Krasnodar. The aim of the project is to create a highly profitable enterprise, to generate profit and meet the demand of the population for design and decoration services. The studio will specialize in providing landscape design, 3D modeling, and gardening services. The company's clients will be owners of private city farmsteads, country cottages, dachas, corporate customers.

The region under consideration is favorable for the chosen direction due to the concentration of a large number of solvent population and high pace cottage construction, which guarantees an increased demand for landscape design services.

The volume of investments in the project is 1,670,000 rubles. To implement the project, own funds will be attracted. The main performance indicators of the project are given in Table. one.

Table 1. Integral performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

In 2014, the volume of the domestic landscape design market, excluding city parks and lawns, was estimated by experts at $600 million. The greatest competition in this area exists in the largest cities of the country. For example, in St. Petersburg, according to experts from the Forum of Landscape Industry, Park Industry and Industrial Floriculture, the market volume is about 200 million dollars, increasing by 15-20% annually. The landscape design market in Russia, despite the abundance of new players, is considered not saturated - it has not yet come to fierce competition.

The landscape design studio will be opened in the city of Krasnodar, one of the largest cities in the South of Russia: more than 854 thousand people live in the city today. The selected region is promising for creating a landscape design studio. As of the 1st quarter of 2016, the region ranks third in terms of construction volumes in Russia, behind only St. Petersburg and the Leningrad Region. The peak of housing commissioning in the region occurred in 2014, then this figure jumped to 20% in a year. In 2015, there was a predicted decline associated with the crisis in Russian economy. However, despite the current situation, many developers in the Krasnodar Territory did not freeze their projects, and the construction of facilities continued at the same pace. In 2015, 3.5 million "squares" of living space were commissioned in the Kuban, which became the second indicator among the constituent entities of the Russian Federation after the Moscow region. A favorable factor is that the development of the city consists mainly of low-rise buildings with adjoining plots. Also in Krasnodar there are a large number of cottages. Today there are 23 cottage villages within the city limits.

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3. DESCRIPTION OF SERVICES

The landscape design studio will work in the "medium" segment, offering customers high quality services at affordable prices. The list of services provided by the studio is given in Table. 3.

Table 3. List of services provided

	Service	Description	Cost, rub.
LANDSCAPE DESIGN
	Design project (Standard)	Preliminary sketch, general plan for landscaping and landscaping, dendrological plan, layout drawing, planting plan, assortment list, garden care recommendations	4000/100 sq. m.
	Design project (Premium)	Package "Standard" + automatic watering plan, estimates for automatic watering and work, outdoor lighting installation plan, visualization	7000/100 sq. m.
	Design project of a gazebo	Development of an individual design, creation of a 3D model, preparation of drawings
	Barbecue design project	Barbecue construction and design development
	Departure around the city	Departure of a specialist in Krasnodar for an initial examination, measurements, consultations	is free
	Departure by region	Departure of a specialist Krasnodar Territory for initial inspection, measurements, consultations
LANDSCAPE AND LANDSCAPING
Landscaping
	Path paving	Laying paving stones or paving slabs	from 800/sq.m.
	Soft coating device	Laying geotextiles, installing curb tape, backfilling with gravel, crushed stone, pebbles or marble chips	from 1500/sq.m.
Landscaping of territories
	Lawn seed	The device of a sowing lawn from cereal grasses	from 220/sq.m.
	Lawn roll	The device of a rolled lawn from cereal grasses + delivery and laying	430-580/sq.m.
	Flower bed of annual flowers	Arrangement of a flower bed of annual flowers (without the cost of planting materials)	from 600/sq.m.
	Hedge	Creation of a hedge (without the cost of planting materials)	from 600/m. shoulder strap
	Planting deciduous shrubs	Planting of deciduous shrubs (without the cost of planting materials)	from 150/sq.m.
	Planting coniferous shrubs	Planting coniferous shrubs (without the cost of planting materials)	from 350/ sq.m.
	Planting deciduous trees (up to 2 m)	Planting deciduous trees up to 2 m (without the cost of planting materials)	from 500/sq.m.
	Planting deciduous trees (over 2 m)	Planting of deciduous trees over 2 m (without the cost of planting materials)	from 2000/sq.m.
	Landing coniferous trees(up to 2 m)	Planting coniferous trees up to 2 m (without the cost of planting materials)	from 1200/sq.m.
	Planting coniferous trees (over 2 m)	Planting coniferous trees over 2 m (without the cost of planting materials)	from 2500/sq.m.
	Planting coniferous trees (over 4 m)	Planting coniferous trees over 4 m (without the cost of planting materials)	from 5000/sq.m.
	Planting deciduous trees (over 4 m)	Planting of deciduous trees over 4 m (without the cost of planting materials)	from 4000/sq.m.
RELIEF CHANGE
	Creation of a decorative reservoir	Arrangement of decorative reservoirs (fountains, waterfalls)	from 3500/sq.m. 4900-7900
	Creation of alpine slides	Alpine slide device	negotiable
	Creation of a dry stream	Dry stream device	from 1200/sq.m.
RELATED AND AUXILIARY WORKS
	Creating an automatic watering system	A range of services for the creation of an automatic irrigation system on the site	negotiable
	Selection and purchase of seedlings	Selection and purchase of seedlings in nurseries	negotiable
	Soil preparation for the lawn	Soil preparation for laying turf
	Import of planting material	Delivery of plants to the site
	Soil delivery	Importation of fertile soil	from 600/cu.m.
	Site cleaning	Cleaning the site from construction debris	negotiable
	Garbage removal	Construction waste removal	from 600/cu.m.
	weed weed	weed plant grass	from 20/sq.m.

4. SALES AND MARKETING

The main clients of landscape design studios are people aged 35 to 60 years. As a rule, these are citizens with an “above average” and “high” income level, who own private country cottages, land plots and summer cottages. Potential clients include corporate clients- large and small organizations who have a need for design design of sites. Customer segmentation is given in Figure 1.

Picture 1.

One of the features of the provision of services in Russia is the mentality: the Russian consumer tends to be actively involved in the process of creating the design of the site. Often, several family members participate in the discussion of the future image of the garden plot, each of whom has his own idea of \u200b\u200b"how it should be." In this regard, the employees of the landscape studio need to be able to take into account various wishes, correctly present their position regarding the technical and financial side activities.

The main consumer preferences for landscape design studios today are:

An integrated approach to the provision of services: according to industry experts, about 95% of Russian customers prefer to contact organizations that provide integrated services;

High quality of order execution, professionalism of employees;

Short terms of design and implementation of the order;

Clear budget;

Accounting for all the needs and wishes of customers;

Careful control over the implementation of the project.

In total, in Krasnodar there are over 100 organizations specializing in landscape design and design. The market is quite colorful. Most of it is made up of diversified construction companies, in which the direction of landscape design is not a priority. About 10 companies can be classified as specialized: landscaping and gardening is their profile, and many of these companies supplement their services with gardening services, have their own nurseries and online stores, etc. Such companies have many years of experience, a long portfolio of completed projects, established relationships with suppliers and manufacturers. building materials and contractors. The staff of such companies can reach 150 people. Another part is made up of small studios with a staff of up to 5-6 people, in which the designer is the key person. Often, designers do not have the practice of completed projects at all, despite the presence of information about landscape design on their own websites. Their work is focused on creating interior design, and landscape design is presented in the form of visualization and creative projects. As a result, we can note a high variation in prices for services. Price per 100 sq. meters of the project can vary from 2000 to 7500 rubles. and higher, while the quality of the project will be strikingly different.

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Sales are planned to be carried out on the territory of the city of Krasnodar and beyond. To attract customers will be used various ways, including cold calls, distribution of booklets and ads in the places of residence of potential clients, advertising in glossy magazines, maintaining groups in popular in social networks(Facebook, Instagram, etc.). An important moment at the start of the studio's activities will be the formation of a positive image of yourself among potential customers. First of all, clients of landscape design studios need proof of the professionalism of their employees. Therefore, it will be necessary to create a high-quality website where they can get acquainted with the designer's portfolio, see projects previously created by him, and be convinced of the experience and competence of the staff. It is also planned to post useful articles on the site for people interested in this topic. The concept of the company will be based on a client-oriented approach, taking into account all the needs of customers, and an affordable pricing policy. Forming a circle of satisfied customers, the company will collect material from positive reviews that can influence the decision of potential customers.

5. PRODUCTION PLAN

The process of providing services is divided into several stages: finding out the needs of the client and his financial capabilities, visiting a specialist and advising on the details of the project, directly preparing the design project, project implementation, construction support, subsequent maintenance (if necessary).

The project will require a 20 sq. meters, which will house the office of the designer and sales specialist. The office is also necessary for working with clients, holding presentations and negotiations. Since the location is not a factor of paramount importance, the office will be located in one of the residential areas of the city. This location, firstly, will help reduce rental costs, and secondly, it gravitates towards potential customers - there are several cottage settlements in the area with a large number of representatives of the target audience. The premises will not require renovation, however, the purchase of technical equipment and office furniture will be required. The studio office will be open from Monday to Friday from 9:00 to 18:00.

On average, one order is completed in 1 month, at least 7-10 days are spent on creating a project. Taking into account the average cost of services for the design of 1 hectare (4,000 rubles), the cost of a design project for a plot of 10 acres will be 40 thousand rubles. rubles. Thus, the proceeds from one implemented project reaches 1.2 million rubles. The net profit in this case will be 270 thousand rubles. Upon reaching these indicators, the studio will be able to pay for itself by the 7th month of work. An important point in the field of landscape design is the seasonality factor, so the maximum profitability can be expected in the summer. During this period, you should lay the budget for the off-season period.

6. ORGANIZATIONAL PLAN

IP will be chosen as the organizational and legal form of activity of the landscape design studio. As a form of taxation - a simplified system of taxation "income minus expenses" (USN15%). The implementation of the project will require the following main stages: selection and rent of an office, purchase of equipment, hiring employees, establishing contacts with companies from related fields of activity, marketing campaign to attract customers. The start of activities is planned to begin in April, before the start of the seasonal sales growth.

Management functions will be carried out by a leader with more than 5 years of experience in the field of landscape design. The leader has knowledge in the field of dendrology, practical experience in the construction and design aspect of the activity. He will be responsible for creating design projects, personnel matters, definition of marketing policy. The company will also need a surveyor, an agronomist, a dendrologist, a sales and purchasing manager and an accountant. Other responsibilities relating, in particular, to the implementation of projects and construction will be assigned to representatives of third-party companies. Since the landscape business has a pronounced seasonal nature, it is possible to attract seasonal workers. Regular staff salaries will be maintained during the off-season. In Table. 4 shows the staffing and payroll.

Table 4 staffing and payroll

	Job title	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative staff
	Accountant
sales staff
	Sales Manager
Production personnel
	Surveyor

	land surveyor
	Dendrologist
	Total:			160000
	Social Security contributions:
	Total with deductions:			208000

7. FINANCIAL PLAN

The total investment in the project will amount to 1,670,000 rubles. Among the key costs can be called the cost of buying a truck (600 thousand rubles). More detailed investment cost items are given in Table. 3 of this business plan.

The financial plan of the project has been developed for a three-year perspective. All types of studio expenses are taken into account, including tax and social Security contributions, seasonality factor of demand. Appendix 1 gives a detailed traffic report Money, information about the planned revenue and net profit. In Table. 5 shows the studio's fixed costs.

Table 5 fixed costs enterprises

8. PERFORMANCE EVALUATION

To assess the effectiveness of the project, generally accepted integral performance indicators are used, including net present value, profitability ratio, payback period and discounted payback period. A discount rate of 10% is used to account for the time value of money.

Analysis of indicators, which are given in Table. 1., allows us to talk about the investment attractiveness of the project and its high prospects in the next 5-10 years. In particular, the net present value (NPV) significantly exceeds the amount of initial investment - 4,836,669 rubles. against 1,670,000 rubles. respectively. The internal rate of return (IRR) is above the discount rate and the index of return is greater than 1.

9. RISKS AND WARRANTY

The rich experience of foreign and domestic studios does not allow us to call this area a business with a high level of risk. The sphere is well developed, and the high level of demand for design and decoration services in the region under consideration influences risk reduction.

Nevertheless, it is necessary to foresee the possible risks associated with the implementation of the project, assessing the severity of their consequences and the likelihood of occurrence. detailed information possible risks are given in Table. 6.

Table 6. Possible risks and ways to prevent them or their consequences

risk factor	Probability of occurrence	The severity of the consequences	Events
Failure to achieve planned sales volumes			Hiring sales representative with experience, thoughtful marketing policy at the stage of preparation, careful processing of the market, setting an effective pricing policy
A sharp drop in the solvency of the population			Reviewing the range of services provided, drawing up an “anti-crisis” proposal, minimizing costs
Increasing competition			Creation of strong positions at the first stage of work, image advertising, establishment of strong relationships with clients in a certain area of activity

Owners of private houses understand how difficult it is to independently zone a site so that it is aesthetically pleasing and convenient. It is easier to contact a landscape design studio and hire professionals who will develop a plan and bring it to life. The service costs from 15,000 thousand rubles, since it will take at least 1 week to work. With several experienced and qualified employees on staff, a landscape design studio will bring in a good income. How to organize your business? Detailed business plan landscape design studio is presented below. The example was calculated according to the average prices of the regions.

Company summary

Main activity: landscape design and gardening.

Form of taxation: USN 15% (income minus expenses).

The purpose of the company was to make a profit and satisfy the desires of users in the design of the landscape and landscaping of their sites.

Main target users: owners of private houses, cottages, dachas.

Before the opening, an analysis of the settlement in which it is planned to place the company is carried out. If cottages are being actively built in the city, plots are being bought and sold, then you will have customers.

Work schedule: the designer works in the office and goes to the site, the office is open from 08:00 to 19:00. You can contact the manager through the website.

Premises: a room for office space is rented in a remote part of the city with an area of 20 sq. m.

Registration form: IP. But if you plan to work with government agencies, such as kindergartens, schools, parks, then you need to register an LLC. In the first year, the company plans to develop regular customers, so individual entrepreneurship is enough.

IP is registered in the local tax service. The following package of documents is submitted for registration:

Statement indicating the main type of activity and two additional ones. The following are included in the form OKVED codes: 71.12.46 "Land management", 71.11.3 "Work in the field of landscape architecture and consultations."
Copies of the passport and TIN, notarized.
Receipt of payment of state duty in any of the banks.

Documents are not stapled, but can be fixed with a paper clip. Submitted to the tax for consideration. You can get a ready certificate in 2-3 weeks. During this time, the remaining parts of the project are being implemented.

Based on the analysis of competing studios, a price list of services is compiled:

Service	Peculiarities	price, rub.
Project work
Standard design engineering	A sketch sketch, a master plan for landscaping and gardening, a drawing, a plan for planting various plants, a list with an assortment, recommendations for caring for various plantings	450/1 sq. m
Premium package	Includes a standard design service + calculation and design of the installation of an automatic irrigation system, lighting, 3D visualization	700/1 sq. m
gazebo project	Sketch for individual design, drawing with calculations, 3D visualization	7 500
Barbecue Project	Individual design and technical plan development	9 000
Departure to the client's place	Measurements, initial inspection, consultations	250 in the city; outside the city - 30 per km
Landscaping and landscaping
Paving stone paths	Laying paving stones or paving slabs	from 400 per sq. m
Laying and installation of soft coating	Rolling out geotextiles, backfilling with gravel, crushed stone, marble chips or pebbles	from 150 per sq. m
Lawn seeding	Improvement of the lawn and sowing it with grass seeds	from 200 sq. m
Lawn roll	Delivery to the site and rolling of rolled grass	450 sq. m
Arrangement of a flower garden from annual plants	Arrangement of flower beds, selection of plant species, planting	from 500 sq. m
plant hedge	Selection of the desired type of plants, creating conditions for growth, planting	from 550 sq. m
Planting undersized and shrubs	Planting a finished seedling, choosing a place for it	from 150 deciduous and from 350 coniferous
Tree planting	Preparing the site and planting a tree seedling up to 2 m in height	from 350 deciduous and from 500 coniferous
Creating a decorative relief on the site
Water	Preparation and creation of a reservoir with waterfalls, a fountain	3 500 per sq. m
Alpine slide	Arrangement and accommodation	Depends on the complexity of the project
dry stream	Arrangement and accommodation	1 100 sq. m
Ancillary Services
Autowatering	Design, installation	negotiable
Acquisition and selection of planting material (seedlings, seedlings, etc.)	Selection and purchase of seedlings in nurseries	negotiable
Lawn and tree care	Cleaning dry leaves and branches, cutting, top dressing	500 per sq. m
Delivery of purchased planting material to the site	Delivery of plants to the site, unloading	1 000

Planting prices are indicated without the purchase of seedlings. The minimum price with departure on one site is 3,500 rubles. Each client is calculated separately, after inspecting the site by the manager. For regular customers an individual discount of 5% is offered.

On average, the preparation of one individual design takes from 2 weeks. It takes 3-4 weeks to complete. On average, for a design project and implementation on ten acres, a company receives from 550,000 rubles. Price without the cost of materials and seedlings.

Project equipment

The work of the landscape design studio is aimed at satisfying the desires of customers. Work with customers proceeds in several stages:

The client places an order through the website or directly at the manager's office. A conversation is held to clarify the financial capabilities and wishes of the customer.
Departure of a specialist to the site, drawing up a contract for the primary project (sketch, 3D graphics).
Approval of the final version of the project by the customer.
Project implementation.
Delivery of the project.

For the initial work with the client, you will need a room. The office is rented with an area of 20 sq. m, not necessarily in the city center. This will save costs. In the office, work is carried out with the client: consultations, presentations. When choosing a location area, it is worth emphasizing the presence of nearby cottage buildings. It will be easier for your potential clients to reach you. The premises are in order depending on the condition. Do not choose an office where you need overhaul. This will significantly increase the investment and delay the opening time.

To implement the project, you will need garden tools, light equipment. The inventory will be stored in the personal garage of the owner of the company, so as not to spend money on renting a warehouse.

To implement the project of a landscape design studio, you will need to purchase the following equipment:

Name	Quantity, pcs.	price, rub. (Total)
office equipment
Computer table	2	7 000
Computer chairs	2	6 000
Filing Cabinets	1	4 000
Book shelves	5	6 000
Chairs	5	4 500
A computer	2	60 000
Color laser printer	1	25 000
Xerox	1	7 000
Software		15 000
Equipment for work
Garden tool	–	25 000
Motoblock	2	120 000
Special uniform for workers	5	12 000
Total		291 500

The amount of 291,500 rubles. - this is the minimum cost of organizing a small office space and equipping a team of professionals for the implementation of projects. It is not recommended to reduce spending on equipment, as the monthly cost of depreciation will increase. Used equipment has a lower cost, but if it often breaks down, the company will incur losses.

HR planning

The owner will manage the landscape design studio. This is a person with experience in this field, who understands what landscape design is. He will deal with the approval of projects and actively participate in their creation. The manager is also responsible for human resources management and the marketing program of the company.

Also, a permanent staff will include a surveyor, a dendrologist, a purchase and sales manager, and an accountant. A team of handymen is hired freelance. Since the business reacts to seasonality, the company will have few orders in winter and it is not advisable to maintain an overstaffed staff.

Settlements with permanent employees are carried out twice a month - advance payment and settlement. Form of payment - salary. At the end of the year, at the discretion of the head, bonuses are issued. Individually distinguished employees are encouraged with bonuses throughout the year.

Costs for wages and deductions for employees in various state funds in the table:

Together with deductions for the maintenance of a staff of seven people, 283,000 rubles will be needed. This money is included in the down payment, since the first few months the company's income will be minimal. During the summer, when orders rise by 70%, employees receive bonuses in the form of a percentage for each completed order. The time sheet is maintained by the manager.

Implementation plan

In winter, the number of orders is reduced by 70%, so the opening of the studio is planned for the end of winter - the beginning of spring. The implementation plan presented is for opening on March 1st. It will take two months to complete.

Each stage of implementation is described in the form of a table:

Each stage is controlled by the entrepreneur himself. It makes no sense to schedule the opening for late autumn, since in the winter months the income will be minimal and the business will go into the red.

Expenses and income

The project will require investments:

Since the business is planned from scratch, the entrepreneur needs to find the entire amount of the initial capital in its entirety. To promote and implement the project, a bank loan was taken in the amount of 1,100,000 rubles. under 14.5%. The loan is issued for 5 years with a monthly installment of 33,000 rubles.

Monthly expenses

To keep the business afloat, each month you need to cover the following expenses:

Monthly expenses can be safely added to the initial capital, as the first few months the company will only gain momentum. Profitability is planned in 3-4 months of work.

Income

Profit is influenced by seasonality, so the highest revenue is planned at the height of the construction season. In winter, the profit will fully cover the costs, but this is only 3 months. But in the summer, the company will bring at least 1,500,000 per month. Since in winter income drops to 500,000 rubles, the average annual income is:

1,500,000 x 7+ 500,000 x 5 \u003d 13,000,000 rubles.

In a month, the average profitability is: 1,080,000 rubles.

We calculate net income by subtracting monthly expenses from revenue:

1,080,000 - 423,000 \u003d 657,000 rubles.

Let's calculate the profitability:

(657,000 / 1,034,000) x 100% = 63.5%.

Such high profitability is possible only with the correct promotion of the company and the availability constant flow clients. To ensure a constant influx of customers, booklets are issued, advertisements are launched in local newspapers, and an agreement is concluded with developers. Construction companies They will be happy to recommend you to their customers, but for a small percentage of revenue. This will take about 10% of total income per year.

The profit will be divided into several parts:

10% to encourage partners.
20% return to the main fund of the company.
70% for early repayment of credit obligations.

Eventually

The business plan of a landscape design studio with calculations has a payback of 1 year. This period may be reduced or extended, depending on the availability of customers. In order for the business not to bring disappointment, it is necessary to analyze the activity construction works In your city. If construction in the city is sporadic, then it will be difficult to find customers for landscape design. You need to invest in the project at least 1,100,000 rubles. This money can be borrowed from one of the banks, but the risks increase. The business is suitable for an organizer with knowledge in the field of land improvement and at least 5 years of experience in this field.

	NAME	AMOUNT, rub.
Equipment
	office equipment
	Purchase of garden equipment and tools
	Buying a truck
Intangible assets
	Site creation
	Software purchase


working capital
	working capital
	Total:	1670000