Business plan for how to open a bathhouse. Bath complex as a business. What is in greatest demand today?

Approximate data:

Monthly income – 248,600 rubles.
Net profit – 85,100 rubles.
Initial costs – 965,800 rubles.
Payback – from 1 year.

Note: This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a sauna with calculations.

Description of service

This business plan discusses a sauna that provides services to the public. The building will be rented for a long term. It will be located in a residential building. In this case, you need to pay attention to organizational and legal aspects. The sauna must meet many requirements, and you will need to obtain quite a lot of permits in advance.

Market analysis

When studying the demand for business, you need to understand that a person’s needs for a variety of leisure activities largely depend on his financial capabilities. Yes, these are difficult times in the country and many people are having a hard time. Someone will say, why do you need a sauna if you can wash yourself at home? Here the question is different. Firstly, a sauna or bath has a number of therapeutic and prophylactic effects. Secondly, today young people are increasingly using just such forms of leisure. Why? They are attracted by an informal atmosphere and a limited circle of people.

If we talk about the demand for services, today saunas are more popular among Russians, not baths. Although the bathhouse is an original Russian tradition. This shift in interests was largely due to the “rejuvenation” of consumers. Today, sauna services are used by people aged 20 to 45 years. At the same time, both women and men love to visit it.

We have decided on the target category. Now you need to understand whether there is a place in the market and what the competition is in this segment. There is competition, as in any other promising type of business. According to Rosstat, the overwhelming number of baths and saunas today are in medium and large enterprises (more than ¾). Small businesses own only 12% of the country's baths and saunas.

Based on the data obtained, we can conclude that the main competitors will be:

Large enterprises. In such cases, the organization usually provides a wide range of services. Saunas are also included. The cost in such establishments is usually quite high. But the quality of the services provided is at the level. It is possible to fight such giants. It is necessary to offer more favorable prices or, perhaps, hold some promotions or provide discounts. The quality must also be high. It is best to locate in the distance from such large leisure centers to avoid direct conflicts of interests.
Small entrepreneurs. Such organizations do not cover a large segment of the market. It's quite easy to fight them. You need to find a place where there are no other saunas nearby. You can also fight small firms with the help of advertising. Prices in this case will not play a special role (within reasonable limits, of course).

Before creating your own sauna, you need to study the market structure of a particular city. It may be very different from the situation even in neighboring regions. Below is a list of cities with a population of over a million, arranged in descending order of the number of saunas per 100 thousand people.

It is important to conduct competent geomarketing research in order to most reliably assess your chances in a given niche and develop a strategy.

It should be noted that the cost in this service sector is set in a rather specific way. Entrepreneurs proceed from competitive parity, that is, they are based on each other’s prices.

SWOT analysis

When drawing up a business plan for a sauna, it is necessary to consider all sorts of factors that in one way or another can affect not only the amount of profit, but also its availability in general. It is customary to divide such factors into external and internal. It is impossible to control and correct external ones. But you can use them to your advantage (if they are opportunities) and avoid them (if they are threats). So, external factors in this case include:

Possibilities:

Low level of fixed costs.
Increasing consumer demand for this service.
Increasing standard of living, increasing the relevance of the offer.
Offer of additional services.

Threats:

Possible increase in competition.
A sharp change in consumer tastes.
High level of competition.
Quite a significant upfront cost.
High requirements for the premises used.
A rather difficult technological process at the beginning, associated with the need for redevelopment.

You can work with internal factors - eliminate negative ones and enhance the influence of positive ones. These include:

Strengths:

No need for highly qualified personnel.
Providing quality service.
Using effective promotion methods.
Use of quality materials and designs.
Use of modern equipment.
In-depth market analysis.

Weak sides:

The need for self-financing.
Lack of long-term strategy.
Lack of experience.
High level of risks.

Based on the identified working conditions, we can conclude that special attention should be paid to:

Selecting a room and bringing it into appropriate shape.
Development of a promotion strategy.
Development of special offers.
Choosing quality equipment.

Opportunity Assessment

The sauna will be open seven days a week. The largest influx occurs on weekends or in the afternoon. Therefore, the operating mode will be as follows:

Total: 96 hours per week, about 411 hours per month.

To operate, you will need 2 administrators. They will work 2 through 2. In order not to hire cleaners, you can delegate the cleaning of the premises to the administrator. This way, you can save money and not have to hire a lot of workers.

It is worth noting that there is seasonality in this type of business; you can combat it with the help of a system of promotions and discounts. In addition, in the evening people are more willing to go to the sauna. It makes sense to make prices different depending on time.

Organizational and legal aspects

Organizational and legal form – or. If you plan to sell alcoholic products, then only the second option is suitable. Naturally, this will require an appropriate license. OKVED codes that may be needed:

93.04 - Physical education and recreational activities;
55.40 — Bar activities;
52.11 - Retail trade in non-specialized stores primarily of food products, including drinks, and tobacco products;
52.33 - Retail trade in cosmetics and perfumes;
52.33.1 - Retail trade in cosmetics and perfumery products, except soap;
52.42.2 - Retail trade of underwear.

In each specific case, the set of codes will be different. It is worth considering what additional services the organization provides.

An entrepreneur can choose either UTII. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
To accept payment by bank transfer you need.
According to the set of rules SP 54.13330.2011, it is prohibited to open baths, but not saunas, in residential buildings. Previously, they were prohibited (according to SNiP 31-01-2003), except for individual saunas located in apartments.
When choosing the basement floor of a residential building as a premises, you need to be prepared to encounter many difficulties. Firstly, it is better to immediately look for commercial real estate for rent (that is, already transferred, and not residential).
There must be a formal lease agreement;
So, the appearance of saunas in homes is not prohibited. But they must comply with all existing norms and rules. The following requirements apply:

Satisfaction absolutely everyone SNiP standards (otherwise the organization will be closed).
The steam room should not occupy more than 24 m³;
The sauna must use a special factory-made stove for heating with an automatic shutdown when the temperature reaches 130 degrees and after eight hours of continuous operation. This stove should not be located closer than 20 centimeters to the walls of the steam room. A fireproof heat-insulating shield must be installed above the stove.
The ventilation duct must be equipped with a fire-retarding valve.
The redevelopment project must be coordinated with the Housing Inspectorate, the State Architectural and Construction Supervision Inspectorate, the organization servicing the house (MC or HOA), the Sanitary and Epidemiological Service, the State Fire Service and the Rospotrebnadzor Office.

Marketing plan

Pricing strategy:

The cost will vary from 1,000 to 1,200 rubles depending on the day of the week and time of day. In the future, we will consider the average check as 1,100 rubles.

Promotion strategy:

Signboard. It is worth hanging a bright and noticeable sign at the entrance. This will attract customers living nearby and passing by. Moreover, it should be clear that this is a sauna, and not something else (you can use an image of a person in a steam room, for example, or choose a suitable name).
Registration in online catalogs. Here it is important to select the most visited sites and fill out the information as much as possible.
It’s worth getting a group in contact or your own website.
Contextual advertising is also perfect.
You can use advertising on television, radio, and place information in local newspapers.

It is also worth considering holding promotions and drawings within the group. It is important to attract as many clients as possible. At the same time, you need to understand that only one company can be in the sauna at a time, so leaflets, for example, will not be effective.

There is one important rule: the more regular customers a sauna has, the better the advertising, and the better the advertising, the higher the income.

Calculation of projected income

Production plan

As for the workers. Administrators will perform the following responsibilities:

meet and see off clients;
provide them with the necessary bath accessories;
talk about the rules of behavior in the sauna;
show available premises;
charge for being in the sauna;
register clients by phone and online;
lead a group on a social network;
fill the site with up-to-date information;
clean the premises;
Monitor the serviceability of all available equipment.

Administrators' salaries will be fixed. The total amount of wages, insurance premiums and personal income tax will be 35,000 rubles per person. Total: 70,000 rubles – wage costs.

You need to dwell in more detail on the redevelopment and equipment. The figure below shows an approximate layout of the sauna.

To accommodate a steam room, a relaxation room, a massage room, a shower room, and an administrator’s room, you will need at least 100 m2. When choosing a room, it is best to consider options with at least renovation. In any case, redevelopment will have to be done. Moreover, you must not forget to agree on it first. So, the cost of repairs and redevelopment will include:

the actual redevelopment;
repairs in accordance with existing standards;
bringing the premises into compliance with all Sanitary Regulations;
toilet and shower equipment.

The equipment will include:

the sauna itself (from 70,000 rubles);
infrared sauna (from 80,000 rubles);
cedar barrel (from 40,000 rubles);
jacuzzi (from 50,000 rubles).

If you wish, you can equip a swimming pool, but this will still cost at least 300,000 - 400,000 rubles.

The furniture includes:

massage table (from 15,000 rubles);
sofas;
tables;
chairs;
armchairs.

Techniques include:

laptop for administrator work (from 25,000 rubles);
TV (from 15,000 rubles);
audio system (from 10,000 rubles).

Organizational plan

Financial plan

Profit before tax will be equal to: 248,600 – 161,500 = 87,100 rubles.

Let's calculate the tax in all possible ways to determine the most profitable one:

STS 6% of income: 248,600*0.06 = 14,916 rubles.
STS 15% of (income - expenses): 87,100 * 0.15 = 13,065 rubles.
To calculate UTII, you can use an online calculator by selecting the appropriate type of service. The tax for a quarter (3 months) will be about 6,000 rubles. Therefore, monthly payments will be 2,000 rubles.

The last option is the most profitable. It should be chosen in this case. Your situation may turn out differently, so it’s worth considering all possible options.

Tax: 2,000 rubles.

Net profit: 87,100 – 2,000 = 85,100 rubles.

Profitability: 85,100/248,600*100% = 34.23%.

You can significantly increase profitability by purchasing premises rather than renting them. At the same time, the initial costs and payback period will significantly increase. In our case, profitability would increase by about 15-25%.

Payback: 965,800/85,100 = 11.35. Therefore, this type of business will pay off in no less than a year.

Risks

When opening your own sauna, it is very important to identify possible risks. This is especially important because the initial investment in this type of business is quite significant. The most likely risks include:

Low sauna attendance. This will have a negative impact on the business as a whole. Reduces income and profitability. In more difficult situations, there may be no income at all. The possibility of a loss-making enterprise cannot be ruled out. Therefore, it is very important to work out all the ways to promote your services. Attendance will depend on this. Saving on advertising in this case is absolutely not worth it.
Customer churn due to poor quality service. In this case, profitability and profitability will fall, and business reputation may become negative. An entrepreneur must work with administrators, give them motivation, teach them how to communicate correctly with clients. It is best to hire people with experience. But the most important thing is to initially create a good sauna with excellent equipment. It is imperative to check the performance of all systems and correct faults in a timely manner.

By protecting yourself from these risks, an entrepreneur will certainly get a profitable and stable business. It is only important to be careful about your work.

An entrepreneur must remember four important rules when opening his own sauna:

The services provided must in no way harm the health of clients.
A successful business is possible only after all the necessary documents have been completed. Don't forget about the license to sell alcohol, if you have one.
An organization cannot provide illegal services to its clients. This is not only punishable by law, but also greatly affects the reputation of the establishment.
It is imperative to maintain confidentiality regarding people visiting the sauna.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Today, a private bathhouse is a very relevant and profitable type of business, which is accessible even to a novice entrepreneur. This is explained by the fact that by investing money, and relatively small ones at that, you don’t have to be afraid of being left without clients, since the consumer audience that will use such services is quite large.

These include people involved in sports, businessmen who want to relax after a hard day, relieve stress from the fast modern pace of life, and women who dream of losing weight. In a word, many city residents will want to improve their health, because not everyone has the opportunity to purchase a country plot and build their own bathhouse there, and some simply do not have enough time for this.

Moreover, now people are increasingly beginning to understand that long-standing, natural and proven methods for improving their health are much more effective than taking various drugs that treat some organs and cripple other organs. And more than one treatise has been written about the benefits of a bathhouse, so we can confidently say that an entrepreneur will find his client in any case.

However, for a successful business, belief alone is not enough. First of all, you need a bathhouse and a business plan. It is he who will clarify the whole picture of the profitability of this activity at the initial stage.

In addition, a well-developed business plan: how to open a bathhouse will already be half the success of the whole business, so attention must be paid to all the little things, not to mention such important things as premises for a bathhouse, the choice of an organizational and legal form, and so on. That is, there will be many nuances at the first stage, but if you are not lazy and approach everything wisely, then this type of business will eventually become a long-term source of income.

So, if you decide to open a bath business and there is still no business plan, then below is an example of instructions. It will become a kind of guide for a budding entrepreneur.

Note! Business loves clarity and specifics. If the entrepreneur acts exactly according to the plan, then the success of the business is guaranteed.

Legal issues

At the first stage, you should immediately determine which organizational and legal form will be chosen. The legislation provides two options for this type of activity: individual entrepreneurship (IP) or limited liability company (LLC).

Individual entrepreneur registration

In the first case, recruitment of staff is not provided, so this form is relevant for those entrepreneurs who are going on wheels and then continue to work independently.

To register such a form with the tax office, you will need to collect the following package of documents (amounts and list may vary depending on the region):

receipt for payment of state duty (about 800-900 rubles);
application for registration of individual entrepreneurs, drawn up in accordance with form P21001 and certified by a notary;
if you plan to choose a simplified tax system, you will need to write an application in form No. 26.2-1, which states the transition to the simplified tax system;
page-by-page copies of the applicant’s internal passport.

It usually takes a week to review the request and make a decision. In the event that it is not possible to collect the package of documents on time, the tax authorities undertake to send them to the applicant by mail.

After this, permission is obtained from other regulatory authorities: SES and Fire Department. You will also need to open a bank account.

LLC registration

Those who plan to expand their business in the future and increase their staff, the LLC form is suitable for such entrepreneurs. The authorized capital must be at least 10 thousand rubles. If an entrepreneur deals with all the issues with his own hands, then the price of opening a company (without taking into account legal advice) with this form of doing business will vary from 10 to 15 thousand rubles.

In this case, for registration you will need to prepare the following list of documents:

application-request to register an LLC in accordance with Form 11001;
carefully developed LLC charter;
for one founder - the decision to establish an LLC, for several - the minutes of the meeting on the founding of a legal entity;
receipt for payment of state duty (3-4 thousand rubles);
photocopies of passports of all founders, which must be notarized;
if you plan to apply a simplified tax system, you will need an application in accordance with Form No. 26.2-1 to switch to the simplified tax system.

If the result is positive, the tax office will issue the applicant with the appropriate set of documents. After this, you will need to make stamps, open a bank account, make copies of constituent and other documents, write an application addressed to the head of the territorial government, and make a copy of the KKM registration.

You will also need to prepare a document for renting premises or a certificate of ownership of property, and obtain permitting papers from the State Sanitary and Epidemiological Supervision and the Fire Department.

Note! Regardless of which legal form is chosen, such a business will comply with OKVED code 93.04, which classifies this activity as “Physical and recreational activities.”

The fire authority puts forward certain requirements for baths, which are prescribed in SNiP 31-05-2993 clause 6.3.9. Sanitary services also have them. They are prescribed in SanPiN 2.1.2.

Organizational matters

The premises and its arrangement

As for the premises, the entrepreneur has two options: either build a bathhouse himself, or rent a ready-made building. At first glance, it may seem that construction will be unprofitable ().

In fact, building a bathhouse from scratch is much more cost-effective, since adjusting an old building to the required parameters or remodeling it will take more time, effort and money. Moreover, now on the market there are quite inexpensive and, at the same time, high-quality materials for construction, for example, profiled timber, thanks to which you can do without the construction of bulky brick buildings.

It is better to start a bath business with a small area - about 100 square meters. m. In such a building you can conveniently locate a common recreation room, a toilet room, as well as standard and luxury steam rooms with a compact pool and shower.

Regular steam rooms can be equipped with a wood-burning stove with stones, while luxury rooms can be equipped with special infrared electrical equipment. In short, this area will be enough to provide services at the proper level, and the layout will depend on the imagination of the business owner himself.

The entrepreneur will incur the biggest expenses in this business on the construction of the bathhouse and its equipment. So, a timber bathhouse will cost twice as much as a brick one. The price of such a design currently starts from 700 thousand rubles, depending on the project.

Equipment costs are divided into two types:

one-time,
permanent.

The first category includes the purchase of furniture, stoves, and various equipment, including for swimming pools. The second category includes the purchase of various bath accessories: brooms, rubber slippers, hats, towels, mittens and steamers. Such expenses will average 500-700 thousand rubles.

Note! You can earn extra money on consumables in the bath business, since they can be purchased at a wholesale price and sold at a premium.

Photo of the common changing room in the private bathhouse.

The owner of such a business must have a reserve fund, since every few years it will be necessary to update the wall cladding, restore or change furniture, change chimneys, and so on.

Major repairs are usually carried out every 5 years. The costs for it usually amount to 30% of the amount initially spent on finishing the premises.

Bathhouse staff costs

There are two ready-made work schedules for baths: a day every three or a day every two. Therefore, 6 people will be required per shift.

If the schedule is chosen in two days, then the working staff will consist of 12 people, which will include 2 general workers, an administrator, a massage therapist, a security guard, and a cleaner. Depending on the size of the business, this list may increase.

Approximate monthly expenses for staff salaries:

administrator - 28 thousand rubles;
general workers (2 people) – 25 thousand rubles;
security guard - 20 thousand rubles;
cleaning lady - 10 thousand rubles;
massage therapist – 25 thousand rubles;
legal and accounting support by an incoming accountant - 15 thousand rubles.

As a result, it turns out that the total costs will be 123 thousand rubles. per month. Of course, this is only an approximate amount, since the situation on the labor market is changing every day.

Services and profitability of the bathhouse

There is a standard list of services that bathhouse owners can provide.

These include the following list of services:

advance reservation;
daily or hourly rental;
a variety of relaxing and wellness activities;
various massages;
SPA treatments;
aromatherapy;
medicinal herbal teas;
inhalation.

At the initial stage, you should not inflate prices for services. With the presence of several regular double rooms and one luxury room, achieve a monthly profit of 100 thousand rubles. won't be difficult.

It turns out that the profitability of such a business will be 10%, therefore, it will pay off in about 2 years. With a competent approach to business, this period can even be reduced.

Promotion of bath business

It doesn’t matter whether an entrepreneur is drawing up a business plan for a bath complex or just a small sauna, in any case, you need to remember that an advertising campaign is the engine of any business. Therefore, you should never neglect a PR company. To do this, you can use advertisements in trusted print media, Internet resources, various banners, and so on.

However, when advertising their services, many make the mistake of embellishing their advertisements so that they significantly diverge from reality. This ultimately leads to a decline in reputation, and as you know, it is very important in any business, since the presence of regular customers will directly depend on it, and therefore the payback period of the business as a whole. Therefore, a PR company also needs to be approached competently and wisely.

Conclusion

In conclusion, it should be recalled that pre-segmenting the market and studying your competitors will be another step towards success. Such an analysis will help make your business better and more profitable, and the video in this article will be another useful guide to financial well-being (

According to experts, small private baths can generate an income of at least $5 thousand every month. At the same time, competition in the sector is small when compared with catering establishments. Despite the large investments, at least $100 thousand, they will pay off in at least three years. Success depends on the marketing policy and image of the establishment.

Business format

The investment and its return on investment depend on the format of the business. You can open one large complex, or you can start with a small bathhouse and then open a network throughout the city or in several cities. The amount of investment is also affected by the size of the establishment, its location, the condition of the premises, the range of services, etc. A small bathhouse will require an investment of 100-500 thousand dollars, depending on the range of services. They will return in about 3-4 years. You can reduce the cost of a startup if you build a bathhouse from lightweight structures.

Sauna on wheels

Separately, it is necessary to mention such a business format as a bathhouse on wheels. This format is suitable for providing on-site services at the customer’s premises. The steam room on wheels can be delivered both to private territory and to the shores of reservoirs. Moreover, you can organize a separate business for the production of bathhouses on wheels for sale, when everyone can place it on their own site.

To build a complex on wheels, you need to buy a GAZ 66 or ZIL 131 military vehicle and convert the body into a bathhouse. The inside of the bathhouse on wheels is lined with wood. In addition to the steam room, there is also a shower room and a relaxation room. Such a complex on wheels must be equipped with a stove, a water tank and furniture.

A sauna on wheels will require the following investments:

buying a used car – $3,500-10,500;
its re-equipment – 2500;
interior arrangement - $2000-3000

Selection of premises

There are many options on where and how to open a bath business. It is best, of course, to have your own premises or build a bathhouse on your own plot of land. For the complex, both a separate building and an area inside a complex or house are suitable. However, it is best not to rent the space, but to own it. A public bath business plan requires considerable investment. Therefore, it is better to be sure that if something happens, you will be able to keep your expensive equipment.

It is most profitable to build a complex in a hotel, fitness club or shopping center. If you are targeting your bath business at families, a residential area is quite suitable. It is important that getting here is easy. Both public transport and personal transport. For personal use, it is advisable to provide parking.

The bathhouse business plan must include searching for premises of at least 120 m2. You can place two cabins on them and under each of them a shower, a swimming pool, a locker room, a toilet, a rest room.

In addition, it is advisable to provide premises:

wardrobe;
massage room;
billiard room;
hairdressing salon

The remaining premises depend on what range of services your bathhouse business will provide.

Construction requirements

Since such an object is recognized as a fire hazard, its development must comply with the requirements of the SES and firefighters. So, every room must have ventilation. Along the perimeter of the steam room or sauna there is a steam tank - a hollow perforated pipe through which water is released in the event of a fire.

The walls of the steam room, as you know, are lined with wood. It also has special requirements. So, only hardwood is used. Wood should not be treated with flammable or other means that, when heated, will emit toxic fumes. It is best to use basswood as it is more beautiful and easier to maintain. A fashionable trend today is the use of African oak abasha.

Finishing and equipment of the bath complex

The interior decoration of the complex is an important component of business success. Therefore, it is necessary to develop the interior design even before the start of construction or renovation of the premises. The wardrobe and rest room should be decorated and equipped with furniture, a TV, and a music center.

As for the steam room itself, first of all, it must be equipped with a stove. The cheapest option is a gas oven. But its installation will require more permits to meet the requirements of the fire inspection. Electric ovens have the highest degree of safety. But only wood-burning ones can boast of the health benefits they provide. They are the most difficult to use, however, they give a good plus to the image of the establishment.

In addition, the bathhouse must be equipped with consumables: brooms and steamers for them, towels, mittens, sheets, long-handled scoops, buckets, bath caps. Visitors can carry all this with them, but having equipment for rent is also useful.

General list of costs

To purchase bathhouse equipment, not counting furniture and accessories, you will need the following investments:

sauna equipment (RUB 77-400 thousand);
stove for a Russian bath (100 thousand rubles);
swimming pool with installation (800 thousand rubles).

The steam room will require:

benches (3 thousand rubles);
shower room (20 thousand rubles);
font (50 thousand rubles);
shelves made of linden (7 thousand rubles);
wooden gangs (1 thousand rubles per piece);
dousing bucket (10 thousand rubles);
sheets (70 pcs. 3 thousand rubles).

The rest room must be equipped with:

leather sofa (20 thousand rubles);
DVD, TV, karaoke (25 thousand rubles);
table, benches, wardrobe (11 thousand rubles);
furniture for the hallway (10 thousand rubles);
plumbing (5 thousand rubles);
billiard or tennis table (10 thousand rubles).

The monthly expenses should include approximately 6 thousand rubles. for the purchase of 6 cubic meters of firewood, as well as 10 thousand rubles. for cleaning and detergents and the same amount for paying utility bills. 3 thousand rubles. must be allocated for advertising.

It must be taken into account that every 3 years it is necessary to change the upholstery in the steam room, carry out repairs and preventive maintenance of the stoves, I need stones. This can be entrusted to special companies that charge $300-500 per year for services. Also, every five years it is necessary to carry out major repairs, which will cost 30% of the original cost of the complex.

Staff

At a minimum, for normal operation of the bath you will need:

steamer;
washer;
wardrobemaid;
administrator;
cleaning woman;
electrician.

The greater the flow of clients, the more staffing units must be included in the schedule. It's a good idea to have a massage therapist at your disposal.

Payback calculation

Based on the above expense amounts, the business will require about 192 thousand rubles per month. The bathhouse business can bring in about 242 thousand rubles per month. Therefore, with a profitability of 126%, the payback of the project remains at the level of 2-3 years.

A huge number of entrepreneurs are interested in a bathhouse as a business, and everyone is looking for answers to a number of questions - is it profitable, where to start, how to open it?

Today, a private bathroom is a common occurrence in apartments and private homes. Recently, such a pleasure was not available to everyone, which is why the Russian bathhouse was extremely popular. In villages there were bathhouses in almost every area, and this pleasure found its consumers at any time of the year.

And, if previously there were only a few owners of bath complexes, today the opening of such an establishment for both private and public use is an excellent business.

Choosing a direction

Without fail, everything starts with choosing a concept on which the entire process will be built. There are several options - there are small private buildings, saunas of various types, baths in a barrel, and even large public institutions intended for mass visits.

You can choose any option you wish - your future project can be a bathhouse for a family holiday, or it can be a full-fledged elite complex with various types of steam rooms and additional types of recreation. Each sample must be checked against a financial model that suits you, and then any business will bring profit and pleasure to regular customers.

At the initial stage, it is important to decide who will be your target audience. It is the category of people that you should focus on when creating a business plan, etc.

Selecting a bath type

Entrepreneurship today allows you to combine types, but even with this opportunity, it is necessary to fully address the needs of the audience, which may vary depending on the region. The examples provided below will allow you to select a category and properly promote it:

The classic Russian bathhouse, to which the vast majority of people are accustomed, requires a temperature of 50 to 90 degrees, and the visitor can stay in the room for up to 25 minutes continuously. It is convenient to provide additional services here, such as massage and the use of fragrant fresh brooms.
It is very profitable for business to open Finnish saunas with a different type of steam. The temperature here is much higher, and the residence time should not exceed ten minutes. However, additional procedures will require a separate room.
Turkish baths are also characterized by high profitability and payback, while the walls are necessarily made of marble, and a specialized boiler is responsible for heating. The air temperature here is lower than in other types, while the humidity is much higher, which distinguishes such baths from others.

Baths can be private, where people spend time in small groups, or they can be public, where you can meet a variety of people and make acquaintances. It is convenient to provide separate women's steam rooms for the fairer sex who want to relax in privacy.

Advantages and disadvantages

You should become familiar with both the positive and negative aspects of such business activities.

It is worth organizing a bathhouse, if only because this service has always been considered extremely in demand. Regardless of the type of bathhouse, a person visits it regularly, spends holidays and birthdays here, and simply relaxes pleasantly. A bathhouse, even if there are bathrooms and summer cottages, is always popular with people of any class and financial income, so the issue of recoupment does not arise here.
A private bathhouse does not require a large plot of land - you can set up such an establishment on your own land, the main thing is to competently cope with the calculations and begin construction, already having a ready-made plan.
People who have organized a private bathhouse and have been its owner for many years claim that creating a business does not require large investments - just start-up capital is enough, which will be used for the manufacture and production of the bathhouse itself, the purchase of equipment and maintenance.

The main disadvantage of this area is the long payback period and high utility costs - you won’t be able to save on water.

Public baths

An entrepreneur does not always choose a scenario in which the bathhouse is private and secluded. Today, the fashion for public baths, which we know from old films and stories of the older generation, is returning. Is it profitable to create such an institution, what are the features of such an enterprise?

Today's public bathhouse is radically different from what we are used to seeing during the Soviet Union. The requirements for them have increased significantly, and now it is a relaxation space with a large number of steam rooms, a cozy atmosphere and a variety of services that anyone can use.

Consider these points:

It is mandatory to have individual showers;
in addition to steam rooms, it is necessary to provide a place for relaxation;
It is recommended to organize a swimming pool in the building;
You can also sell snacks and drinks here.

Here, the entrepreneur faces complex accounting, and at the initial stage a lot of calculations need to be done. But with a competent approach, the establishment will bring colossal profits. Take care of additional services that will make the client come back to you again and again, as well as polite and responsive staff that will leave a positive impression on the visitor.

Download a free sample.

Documentation

The creation of any private enterprise requires the mandatory preparation of all necessary documentation. This is the only way to ensure the legality of your business and avoid unpleasant situations that can cause serious financial damage. It is recommended to collect a package of documents in advance, since this way you will be able to open the establishment at the time strictly established by your plan and avoid additional costs.

To register a business, you will have to contact the local tax service and obtain the status of an individual entrepreneur for sports and recreation organizations. In this case, you will be subject to a tax that must be paid, and you will perform all actions as an officially registered person.

Registration of an individual entrepreneur is usually quite inexpensive, is completed within three days and does not require the mandatory presence of a lawyer. Only after receiving this status can you engage in activities and open your own business.

In the future, you will have to undergo several inspections, which include sanitary-epidemiological and fire inspections. After inspection, they must issue papers confirming full compliance with the requirements, and after that your activity is considered completely safe and permitted.

Note! If your enterprise will be engaged in the sale of food and alcoholic products, you must obtain the appropriate permits. Otherwise, you face a fine and the inability to sell such products.

Staff

You will have to select employees with a valid health certificate, among whom will be the following professionals:

One or more bathhouse attendants.
Administrator.
Cleaners.
Kitchen staff, if available.
Masseur.
Specialist in charge of inventory.

Be sure to include employee salaries in your expense item, this will make your task much easier.

Video: home business in a Russian bath.

Benefit

Costs must be calculated in strict accordance with the region and the scale of the establishment. This is the only way to determine the starting capital and figure out future profits.

Initial costs include the following:

At the same time, it is worth paying attention to the purchase of all accessories for visitors, which will include brooms, bathrobes, towels and other services. If you correctly set prices for the provision of all services, including renting halls, barbecues and other opportunities, with an average workload, you will receive about 220 thousand rubles monthly, of which 70 thousand is net profit.

A bathhouse is not only a pleasure that hundreds of people have been striving for for many years, but also an opportunity to earn good money, while getting the opportunity to independently carry out wellness procedures.

If you find an error, please highlight a piece of text and click Ctrl+Enter.