After all, it is in the summer that there is an opportunity to open a new line of high-margin (but seasonal) business. The most popular types of recreation among Russians this season are beach holidays, forest walks and tourism, including domestic. Not everyone has the opportunity to go on vacation abroad or to the south of Russia. These people, as a rule, choose to relax on the beaches. For those who want to relax in comfort, well-organized paid beaches are a good option. They will become a gold mine for owners of such businesses. But it should be remembered that people will only be willing to pay at a certain level of beach. Good sand, warm water with shallow pools and a wide range of additional services.
“ABOUT 70 MILLION RUSSIANS VACATION ON THE BEACHES EVERY YEAR”
You can make such a beach on your own, but it will be expensive. It is better to rent a good beach, no more than 20 kilometers from the city. As a rule, there are several dozen such “wild” beaches near cities. Renting a beach no more than 700-800 meters long and an area of about 3.5-4 square kilometers will cost you 250-600 thousand rubles per season. The lease agreement will need to be concluded with the local municipality. The season will last from the 20th of May until the last week of August.
At the same time, the most expensive will be cleaning the beach and installing temporary barriers, tables with umbrellas, sun loungers and changing rooms. This will require another 500-900 thousand rubles, depending on the area of the beach. Installation of shower cabins will cost you about another 300 thousand rubles.
Next, you will need to install equipment for a small bar with soft drinks (note that strong alcohol requires a license, without a license you can sell maximum beer and cider) and for retail outlets(two are enough for the beach). It will cost you 150-250 thousand rubles. Or you can enter into sublease agreements with other entrepreneurs who, accordingly, will sell drinks or food. In this case, you will get rid of a lot of hassle, but your trading income will also be reduced to 350-400 thousand rubles per month. Whereas when organizing an independent business, income can reach 1.5 - 2 million rubles per month.
Your main income will be not only paid entry costing 400-600 rubles per person (unlimited), but also other paid services- rental of water scooters, boards, catamarans. To purchase this equipment or rent it will be necessary to allocate approximately 800 thousand - 1.5 million rubles. The monthly turnover can be 3-4 million rubles from rent alone and another approximately 2.5-3 million rubles from entrance “tickets”.
How much does it cost: the initial investment will be approximately 2.5-3 million rubles, including rent.
Possible profit: net profit can exceed 1 - 1.5 million rubles per month, that is, the initial investment can be repaid within one season. Next year investments will be less (600-800 thousand rubles).
The 2016 beach season is just around the corner, and it’s high time to start improving the beaches. In the new season, 183 beach areas will operate, of which only 81 are municipal. It turns out that the number of municipal beaches has decreased this summer season (in 2014 there were 108 municipal beaches).
From year to year, vacationers on the beaches are promised a civilized holiday: changing cabins, showers, bright umbrellas and sun loungers (though for an additional fee). Beach equipment for the new season has already been ordered from China, but the whole picture on the beaches is still spoiled by dilapidated breakwaters with groins, which, unfortunately, cannot be hidden anywhere.
sochi.camera/#/s9 Beach improvement is not only about arranging beach furniture and choosing a color scheme. Beach tenants need to think through everything: organize paid and free zones, install changing cabins and trash cans, create passages along the beach area and provide access for people with disabilities, equip information stands, install communications underground if necessary, take care of safety and cleanliness, but first of all, you need to create it by pouring a large amount of river pebbles. Moreover, all this must be done quickly, before the onset of the summer season, otherwise they will be deprived of their rental rights. In short, there are a lot of problems, and time, like money, is always short.
As a positive example of the improvement of a municipal beach, one can cite the beach near the Mandarin shopping center in the Adler district. Here, a fairly wide beach strip made it possible to create conditions for a comfortable stay.
In August 2014, a wooden podium was installed nearby and a relaxation area with a bar was installed under a tent-like canopy, some of the sun loungers were placed on the sand. In addition, we organized a beach holiday by the pool.
skylinedesign.su 
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skylinedesign.su The design of the beach furniture is made of artificial rattan and looks attractive, and the material is not afraid of moisture and heat. You can only sit on sun loungers for a certain fee, but everything looked stylish and worthy of a world-class resort.
There are no high fences here, everything is in plain sight. The beach is accessible to everyone. If you have money, pay for additional comfort, if not, sunbathe on your towel by the water. Even if you are nearby, it is always pleasant to look at the beautiful and well-kept embankment.
And here, for comparison, is what the sports and children's playgrounds of the municipal beach "Mermaid" on Mamaika look like.
Business plan
Reviews (45)
You are offered a beach business plan; this worthy undertaking can bring not only tangible benefits to vacationers, but also give you an excellent way to make a profit. Well-maintained beaches are needed everywhere, they are sorely lacking, and some of our compatriots sometimes compare with horror places for recreation near lakes, rivers, and seas in our country with the beauty and well-groomed conditions of foreign countries. Therefore, it is in your power to change the situation and put into operation a beach that will become a favorite vacation spot for children and adults.
This ready-made document will allow you to assess your strengths and resources, because you will need to purchase equipment, sun loungers, improve the beach, and properly draw up paperwork for renting a plot of land near the reservoir. In addition, it is often necessary to import special coating, sand, install sun awnings, and purchase umbrellas. Vacationers love to enjoy various desserts, pies, snacks, and drink soft drinks on the beach, for which a sufficient number of food tents should be installed.
After studying the information on the opening of the beach, you will become familiar with the analysis of the numbers and understand what means and permits necessary for this endeavor to be immediately successful. Fixed or hourly payment for visiting the beach, constant cleaning of the area, equipment of a rescue point, purchase of sports equipment for beach active games - these points must be thought out in advance. And remember that maintaining the beach is seasonal business, so you can invest part of the accumulated funds in another business. An excellent entrepreneurial idea for proactive and active people is embodied in this document.
Random people rarely come into the beach business. This is due, first of all, to the fact that, as a rule, the conditions for opening your own beach are provided at a minimum, but the requirements are presented to the maximum. On the one hand, renting land for a business on the beach does not seem so difficult. But there is no guarantee that it will be extended to you next year. And you, meanwhile, as a conscientious entrepreneur, are pouring a lot of money into the improvement of the beach.
In many cities, the administration organizes competitions for the right to use existing beach areas. This applies, first of all, to renting beaches on sea coasts. At the same time, potential tenants are presented with a number of conditions that must be met. Most often, this concerns the entrance to the beach - it must be free, as well as landscaping. In addition, the tenant must monitor the beach area all year round, and not just during the high summer season. Which, of course, does not add optimism to entrepreneurs.
Beach renters may have several sources of income. First of all, this is the rental of sun loungers and umbrellas, as well as various watercraft - masks, air mattresses, fins. But all this, as they say, is trivial compared to the costs that will inevitably be incurred by an entrepreneur who decides to open his own business on the beach. Installation and design of beach changing rooms, toilets, trash bins, lanterns, laying communications, importing pebbles, special equipment for the beach - the improvement of the beach and beach area can cost hundreds of thousands. This money, of course, cannot be recouped in one season.
According to reviews from beach tenants who worked in this area, concluding a lease for a year or two is tantamount to losing business. The minimum rental period, which will allow you to recoup the funds invested in the improvement of the beach, is five years. The ideal option is to enter into a long-term contract, for 10-15 years. In this case, it will be possible to safely invest money in the beach infrastructure, gradually increasing the level of profit.
In order to reduce the payback period for beach improvement costs, it is not enough to open your own rental point. It is necessary to expand the range of services as much as possible, offering beach visitors a full range of water activities. The peculiarities of the water attraction business are such that both children and adults enjoy using them. Set up your own car stall on the beach, since such a business as selling various goods is also in high demand. Remember that the active money-making season is not that long, so you should make the most of this time.
If you're worried about running into any problems while working on this project, arm yourself with a professional beach business plan. Using it will allow you to avoid both annoying mistakes and unnecessary costs. You will learn how to succeed in such a difficult type of business.
Opening a beach business does not promise quick income. However, in most cases the initial costs will not be large either. The main difficulty lies in obtaining all the necessary permits for the coastal zone. It is desirable that the land be located within the city. If we're talking about If you want to organize your own beach on the outskirts, then this option is suitable only if there is a convenient transport interchange in the area, since not everyone still has their own personal car.
One of the mandatory conditions is the ability to take out land on a long-term lease. If you are offered a lease for a year or two, you should not agree, since there is a high risk that the contract will not be renewed. Meanwhile, you will spend a lot of money during this time. In order to earn good money on the beach, you will have to try very hard. Entry fee alone good profit not provide. Organizing a business such as a beach holiday should include a variety of sources of income - from renting barbecues and skewers to organizing boating and scooter rides.
The better the improvement of the paid beach is done, the more visitors you will be able to interest. People are willing to pay money to enter the beach, but at the same time they expect to get something in return - comfort, convenience, additional services. If the beach is dirty, vacationers will prefer to relax in the wild, but free territory, or go to another paid beach. Therefore, take care of landscaping the area - bring sand, install trash cans, toilets, hire people who will keep the beach clean.
Considering that people go to the beach on the hottest days, organizing the sale of beer on the beach will be a great success. On summer days, sales volumes of this foamy drink increase by about a third, which many entrepreneurs are rushing to take advantage of. A small cafe installed in the beach area will also increase your income level. Even a modest assortment of drinks and ready-made dishes will interest vacationers who spend the whole day on the beach.
You can make money on the beach in many ways, but the maximum profit comes from organizing a business such as water attractions. What is the beauty of water attractions? The fact is that, despite the sometimes high cost of entertainment, beach visitors enjoy this opportunity. If you come up with the idea of opening a water business on the beach, carefully consider what you will need for this. When planning to buy attractions for the beach, keep in mind that such a business will require significant investment.
If you are thinking about starting a business and decide to open your own beach, analyze the level of competition in your region in advance. If there are several paid beaches in the city, study the activities of competitors, find out what services they offer to vacationers. This will make it easier for you to choose the right direction. Beach organization individual entrepreneur has its own specifics, and a professional beach business plan will help you take into account the most important points. Based on it, you will be able to decide where it is better to rent a place for the beach, and what nuances you should pay the closest attention to.
The beach season is short, but if you decide to create a paid beach and attract as many vacationers as possible to it, do not forget about water attractions. They are the main source of income for the beach owner. If you open your business at sea, water attractions will be an incredible success. You wanted to open a beach on a local lake - a business with water attractions will never leave you without profit.
Active recreation on the water is very popular among vacationers of any age. When organizing a business such as renting water skis or jet skis, you most likely will not be left without clients. But it should be understood that the risks in this matter are quite high. You become completely dependent on weather conditions and on the conscientiousness of vacationers, who can damage the equipment or not return it at all.
In addition, such a business seems profitable only at first glance. In fact, its profitability is not too high, and quick payback there is no need to wait either. On the other hand, an entrepreneur has great opportunities to develop a business that can grow into a full-fledged water amusement park.
In our cities, during the warm season, you can find small cafes everywhere, especially in recreation areas for city residents. Whatever you say, in the summer heat it’s nice to drink cold drinks with good acquaintances and friends. Attendance at such an establishment is guaranteed in good weather. Many entrepreneurs grab hold of this business idea, but not everyone has the patience to implement it year after year.
- Opening a summer cafe - where to start?
- What documents are needed to open a summer cafe?
- Optimal tax regime for a summer cafe
- Required equipment and personnel
- How much can you earn at a summer cafe?
- Size starting capital to open a summer cafe
The main disadvantage of this idea of opening your own summer cafe on a city beach is its seasonality. Obviously, it will only be able to work for a few months a year, and the influx of visitors will only be in good weather. Precipitation or strong winds will already force clients to look for a cozy place to relax. But in warm days, when the establishment can receive guests until late in the evening, revenue can amount to 100 thousand rubles. It is for the sake of such income that it is worth starting such a business.
Opening a summer cafe - where to start?
We have already written that the profit of any restaurant depends on its successful location. The opening of a summer seasonal cafe is no exception. The more people pass through, the more revenue the establishment makes. It is customary to open summer playgrounds not only on beaches. Parks and areas near entertainment centers, markets, train stations. Beer is rightfully considered the most popular product in a summer establishment. It can be sold as a franchise. If an entrepreneur decides to rely on this popular drink, then a summer cafe will not be allowed to open near a school or other facility associated with children.
What documents are needed to open a summer cafe?
The initial stage is the conclusion of a lease agreement. If the land plot belongs to a commercial structure, the procedure is simplified. It will be more difficult for a businessman who has his eye on a “tidbit” place that is state-owned. Permission to build a temporary cafe there is issued by the local administration. An application and a project for the future structure are submitted there, with detailed description types of activities and group of goods sold. Local authorities review the documents and make a decision. A positive answer does not always coincide with the desired result. The authorities may, for example, reduce the area of the site, or limit the types of activities.
To bring your idea to life as accurately as possible, you need to prepare a complete package of documents. It is based on a sketch and project. They must be agreed with territorial administration architecture, with a committee for the commodity market and improvement. Simultaneously with the resolution of the issue at the mayor's office, permitting documents are issued at the sanitary and epidemiological station, Rospotrebnadzor, and fire supervision.
It is better to start paperwork in the fall. As a rule, their approval may take several months, and the businessman still needs to conclude contracts for the supply of equipment and select suppliers of goods. The establishment needs to be opened on time.
Optimal tax regime for a summer cafe
In some regions of the country, you can still write an application and work for UTII (since the amount and scope of this tax is controlled by local authorities). But, as a rule, businessmen who decide to open a summer cafe choose one of two options:
- General tax regime (lots of paperwork and reports).
- STS (simplified system), which gives you a choice in terms of calculating the amount of payments to the budget. This is either 6% of the difference between gross income and expenses, or 15% of revenue.
Another important point that you should know about when going to the Federal Tax Service to register a company is choosing a code according to the all-Russian classifier. There is a code for this activity OKVED 55.30.
If you are not going to sell alcoholic beverages, then you no need to obtain additional licenses and permits(except for the documents specified in this article).
Required equipment and personnel
After receiving all permits, you can begin purchasing equipment. You don't need a lot of money for this. According to experts who have dealt with organizing such a business, it will take about 200 thousand rubles to purchase everything necessary. This amount includes the cost of the tent, furniture, beer dispensing equipment and refrigerators. All this can be bought new or used in good condition.
Particular attention should be paid to choosing suppliers of food and drinks for the cafe. We advise you to pay attention to the option of opening a franchise business. Many beer producers are willing to enter into contracts for the supply of the drink during the season, and some of them even rent out equipment for free or at a very low price. favorable conditions. This will simplify opening an establishment, especially if it is a franchise. For this, the cafe owner must limit the range of drinks to only a certain brand.
All kinds of snacks are usually offered with beer. Their origin and quality must be confirmed by relevant documents. The manufacturer must provide certificates accompanying the list of products that will be offered as snacks. This list is approved by the SES.
In addition to beer, the assortment should include non-alcoholic drinks. Many entrepreneurs, especially in cafes on the beach, offer guests barbecue, which is popular in the summer. Salads made from fresh vegetables will come in handy with it. When purchasing them, you also need to take care of documents of origin.
To service a summer area, 5-6 people are usually enough: a bartender, waiters and a cleaning lady. All of them must have health certificates. To control trade turnover, you need to count daily sold goods. This rule especially applies to beer. Bartenders often have a habit of underfilling portions for patrons. Not only the financial situation of the owner, but also the reputation of the establishment may suffer from this.
How much can you earn at a summer cafe?
A summer cafe on the beach often becomes the starting point in business for people who want to open a more serious establishment or franchise cafe. In a few seasons you can earn money for such an investment. On average, the profitability of a summer site is 90%, which makes it possible to implement further plans and expand.
There are few beaches in Russia. Correspondents" Russian newspaper"we walked along the coasts and found that they are generally in short supply. Especially comfortable ones. And it is even more unpleasant when the path to the promised sand is blocked by a barrier. Paid beach! There are more and more of them.
Lawyers and experts say that it is illegal to charge an entrance fee to a beach near a river or sea. "Read the Water Code of the Russian Federation. There water bodies, which are in state or municipal ownership, are publicly available. This means that anyone has the right to access them,” explains lawyer Dmitry Zheleznov to RG. A 20-meter wide coastal strip is publicly accessible. Fences and barriers that prevent access to the beach are illegal. By the way, rivers and lakes and the seas cannot be private in Russia.
At the same time, the concept of “private beach” still exists in Russian legislation. But it applies only to recreation areas near artificial reservoirs - ponds or swimming pools. For example, in Omsk, in the city center there is a beach by the pool. An hour of stay in a fenced area will cost 300 rubles. There are several beaches with a swimming pool in Moscow. And only for them you can charge an entrance fee.
Tricks of the beach price list
The law allows you to rent the beach. But here experts urge you to pay attention to the details: what does such a lease agreement provide for? “It is not the beach itself that is rented out, but an agreement is concluded for the placement of non-stationary retail facilities.
That is, the tenant is allowed to place on the beach a certain number of NTOs for selling ice cream or renting umbrellas and sun loungers,” says Sergei Menzheritsky, head of the All-Russian environmental movement “Open Coast”.
However, tenants often resort to cunning. They set a fee for services, but you cannot refuse them. For example, in Volgograd they charge 25-30 rubles per person for entry to the beach, but the visitor receives a sunbed for free. In fact, he pays to rent a sunbed, but cannot refuse it. A similar situation is in Khabarovsk, the beach of the tourist complex "Zaimka Plyusnina" is paid. The entrance ticket costs 200 rubles. But the use of sun loungers and umbrellas, a shower and changing room, a swimming pool, a beach volleyball and beach tennis court is already included in the price. The same scheme works in Vladivostok.
At the entrance to the Riviera Laguna beach, the visitor will pay 50 rubles. The price includes a free toilet, playgrounds, showers, and a wooden sun lounger.
Two skins will be torn off
In some regions, tenants manage to make a profit at double the rate.
They also set an entrance fee and additionally charge money for services. In Rostov and its environs, for several years now there have been half a dozen popular beaches, which you shouldn’t come to without money: “Carrera”, “Stereo Beach”, “Blue Lakes”, the beach on Salt Lake near Bataysk. Some of them position themselves as beach clubs where concerts and festivals are held in the summer.
The entrance fee ranges from 50-60 rubles to 300 rubles. And this does not include service fees. For example, entry by car costs from 100 to 300 rubles.
And since some paid beaches can be reached public transport difficult, there is no choice to pay or not pay for car parking. Beach visitors will also have to pay to use the toilet.
The hotel charges a lot
Things are not easy at seaside resorts either. For example, there are officially no paid beaches in Crimea. But not in fact.
There are especially many of them on the southern coast of Crimea - in the vicinity of Yalta. And the prices are steep. For example, entrance to the beach of the Respect Hall hotel costs 1,000 rubles. In most resorts, you need to pay an entrance fee to access the beach. For example, entrance to the territory of the Dnepr sanatorium costs 60 rubles, and the Aivazovskoye sanatorium costs 300 rubles.
At Aivazovsky you will have to pay an additional 350 rubles for a sun lounger with an umbrella. The record for cost was set by the Mriya sanatorium and resort complex in Opolznevoy, where you need to pay about 4 thousand rubles for access to the equipped beach.
Sergei Menzheritsky explains that the beaches of sanatoriums also cannot be paid. The same rules apply; land for a sanatorium is issued only up to the coastal strip of 20 meters.
But in fact, many sanatoriums close access to the beaches adjacent to their territory and make them free only for their vacationers.
In addition, beach tenants use this trick: they force them with sun loungers so tightly that like it or not, you still have to pay for renting this “wood” or piece of plastic.
But, fortunately for vacationers, this is not the case everywhere. There are also commercially free beaches on the sea coast. In the village of Chernomorskoye on the west coast, for example, and in Feodosia on the east coast there are also no paid beaches - only free ones.
Managed to return to the people
Residents of many regions still manage to defend free access to the beach. In 2015, the fenced beach in Lipetsk and the paid beach near the Riviera entertainment complex in Kazan were outlawed.
Now there is an active fight against coastline invaders in Dagestan. The region faces an acute problem of access for vacationers to the Caspian Sea. The entrances to almost all beaches, especially in the immediate vicinity of Makhachkala, are blocked by barriers, and access for “wild” tourists is strictly prohibited.
The Makhachkala prosecutor's office appealed to residents and guests of the capital of the republic and asked them to report all facts of illegal installation of barriers, fences and charging for passage and travel to the shore.
And in the Sverdlovsk region, residents of the village of Sanatorny came out with their own initiative against a paid beach. They wrote a collective complaint about charging for access to Lake Baltym. Now this fact is being investigated by the prosecutor's office, the department of Rospotrebnadzor for the Sverdlovsk region and the regional ministry of natural resources and ecology.
Suffice it to recall the recent scandal in Khimki near Moscow. 10 million rubles were invested from the budget into the improvement of one of the beaches. And after the completion of the work, access to the beach became paid - 700 rubles. The fight for this beach continues...
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