Indeed, it is in the summer that there is an opportunity to open a new direction of high-margin (but seasonal) business. The most popular types of recreation among Russians this season are beach holidays, forest walks and tourism, including domestic. Not everyone has the opportunity to go on vacation abroad or to the south of Russia. These people, as a rule, choose to relax on the beaches. For those who want to relax in comfort, well-organized paid beaches will be a good option. They will become a gold mine for the owners of such a business. But it should be remembered that people will be willing to pay only at a certain level of the beach. Good sand, warm water with shallow pools and a wide range of extras.
“ABOUT 70 MILLION RUSSIANS HAVE ON THE BEACHES EVERY YEAR”
You can make such a beach on your own, but it will cost a lot. It is better to rent a good beach, at a distance of no more than 20 kilometers from the city. As a rule, there are several dozens of such “wild” beaches near cities. Renting a beach with a length of no more than 700-800 meters and an area of about 3.5-4 square kilometers will cost you 250-600 thousand rubles per season. The lease agreement will need to be concluded with the local municipality. The season will run from the 20th of May until the last week of August.
At the same time, the most costly will be the cleaning of the beach and the installation of temporary barriers, tables with umbrellas, sun loungers and changing rooms. This will require another 500-900 thousand rubles, depending on the area of \u200b\u200bthe beach. Installing shower cabins will cost you about 300 thousand rubles.
Next, you will need to install equipment for a small bar with soft drinks (note that you need a license for strong alcohol, without a license you can sell a maximum of beer and cider) and for outlets(two is enough for the beach). It will cost you 150-250 thousand rubles. Or you can enter into sublease agreements with other entrepreneurs, who, accordingly, will be engaged in the sale of drinks or food. In this case, you will get rid of many troubles, but the income from trading will shrink to 350-400 thousand rubles a month. Whereas when organizing an independent business, incomes can reach - 1.5 - 2 million rubles per month.
Your main income will be not only a paid entrance costing 400-600 rubles per person (unlimited), but also other paid services- rental of water scooters, boards, catamarans. It will be necessary to allocate approximately 800 thousand - 1.5 million rubles for the purchase of this equipment or for rent. The monthly turnover can be 3-4 million rubles from rent alone and another 2.5-3 million rubles from entrance "tickets".
How much it costs: the initial investment will be approximately 2.5-3 million rubles, including rent.
Possible profit: net profit may exceed 1 - 1.5 million rubles per month, that is, you can recapture the initial investment within one season. The next year, investments will be less (600-800 thousand rubles).
Beach season 2016 is just around the corner, it's time to start improving the beaches. In the new season, 183 beach areas will operate, of which only 81 are municipal. It turns out that the number of municipal beaches has decreased this summer season (in 2014 there were 108 municipal beaches).
Vacationers from year to year on the beaches are promised a civilized vacation: changing cabins, showers, bright umbrellas and sunbeds (though for an additional fee). Beach equipment for the new season has already been ordered in China, but the whole picture on the beaches is still spoiled by dilapidated breakwaters with buns, which, alas, cannot be hidden anywhere.
sochi.camera/#/s9 Beach improvement is not only about arranging beach furniture and choosing a color scheme. Beach tenants need to think through everything: organize a paid and free zone, install changing cabins and trash cans, create walkways along the beach area and make approaches for people with disabilities, equip stands with information, if necessary, bring communications underground, take care of security and cleanliness, but first of all - it is necessary to create by pouring a large amount of river pebbles. Moreover, all this must be done quickly, before the onset of the summer season, otherwise they will be deprived of the right to rent. In a word, there are a lot of problems, and time, like money, is always not enough.
As a positive example of the improvement of a municipal beach, one can cite the beach near the Mandarin shopping center in the Adler district. Here, a fairly wide beach strip made it possible to create conditions for a comfortable stay.
In August 2014, a wooden podium was mounted nearby and a recreation area with a bar under a canopy was arranged, some of the sunbeds were placed on the sand. In addition, they organized a beach holiday by the pool.
skylinedesign.com 
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skylinedesign.com The design of beach furniture is made of artificial rattan and looks attractive, and the material is not afraid of moisture and heat. It’s just that you can sit on sunbeds for a fee, but everything looked stylish and worthy of a world-class resort.
There are no high fences here, everything is in plain sight. The beach is accessible to everyone. If you have money - pay for extra comfort, if not - sunbathe on your towel by the water. Even being nearby, looking at the beautiful and well-groomed embankment is always a pleasure.
And here, for comparison, what the sports and playgrounds of the municipal beach "Mermaid" on Mamayka look like.
Business plan
Reviews (45)
You are offered a beach business plan, this business worthy of undertaking can bring not only tangible benefits to vacationers, but also give you a great way to make a profit. Well-maintained beaches are needed everywhere, they are sorely lacking, and some of our compatriots sometimes compare with horror places for recreation near lakes, rivers, seas in our country with foreign beauties and well-groomed. Therefore, it is in your power to change the situation and put into operation the beach, which will become a favorite vacation spot for children and adults.
This ready-made document will allow you to evaluate the forces and means, because it will be necessary to purchase equipment, sunbeds, improve the beach, properly draw up paperwork for renting a plot of land near the reservoir. In addition, it is often necessary to bring in a special coating, sand, install sunshades, and purchase umbrellas. Vacationers like to enjoy various desserts, pies, snacks, drink soft drinks on the beach, for which a sufficient number of food tents should be installed.
After studying the information on the opening of the beach, you will familiarize yourself with the analysis of numbers and understand what means and permits necessary for this undertaking to immediately go successfully. Fixed or hourly payment for visiting the beach, constant cleaning of the territory, equipment of a rescue point, purchase of sports equipment for beach active games - these items must be thought out in advance. And remember that beach maintenance is seasonal business, so you can invest part of the accumulated funds in another business. An excellent entrepreneurial idea for enterprising and active people is embodied in this document.
Random people rarely come into the beach business. This is due, first of all, to the fact that, as a rule, the conditions for opening your own beach are provided at a minimum, but the requirements are set to the maximum. On the one hand, it seems to be not so difficult to rent land for business on the beach. But at the same time, there is no guarantee that it will be extended to you next year. And you, meanwhile, as a conscientious entrepreneur, “swell” a lot of money into the improvement of the beach.
In many cities, the administration organizes competitions for the right to use existing beach areas. This applies, first of all, to renting beaches on the sea coasts. At the same time, potential tenants are subject to a number of conditions that must be met. Most often, this concerns the entrance to the beach - it must be free, as well as landscaping. In addition, the tenant must monitor the beach area all year round and not just during the height of the summer season. Which, of course, does not add optimism to entrepreneurs.
Beach tenants can have several sources of income. First of all, this is the rental of sunbeds and umbrellas, as well as various watercraft - masks, air mattresses, flippers. But all this, as they say, is trifles compared to the cost items that an entrepreneur who decides to open his own business on the beach will inevitably incur. Installation and design of beach changing rooms, toilets, trash cans, lanterns, laying of communications, delivery of pebbles, special equipment for the beach - the improvement of the beach, the beach area can take more than one hundred thousand. For one season, this money, of course, cannot be recouped.
According to beach tenants who worked in this area, entering into a lease for a year or two is tantamount to losing business. The minimum lease term, which will allow you to recoup the funds invested in the improvement of the beach, is five years. The ideal option is to conclude a long-term contract, for 10-15 years. In this case, it will be possible to safely invest in the infrastructure of the beach, gradually increasing the level of profit.
In order to reduce the payback period for the improvement of the beach, it is not enough to open your own rental point. It is necessary to expand the range of services to the maximum, offering beach visitors a full range of water activities. Features of the business on water attractions are such that both children and adults enjoy using them. Set up your own car shop on the beach, as a business such as selling various goods is also in high demand. Remember that the season of active money making is not so long, so you should make the most of this time.
If you are worried that you might run into any problems while working on this project, arm yourself with a professional beach business plan. Using it will allow you to avoid both annoying mistakes and unnecessary costs. You will learn how to succeed in such a difficult type of business.
Opening a beach business does not promise quick income. However, the initial costs will in most cases also be small. The main difficulty lies in obtaining all the necessary permits for the coastal area. It is desirable that the land is located within the city. If we are talking about organizing your own beach on the outskirts, then this option is only suitable if there is a convenient transport interchange in this area, since not everyone still has their own personal cars.
One of the prerequisites is the opportunity to take the land on a long-term lease. If you are offered a lease for a year or two, you should not agree, because there is a high risk that the contract will not be renewed. Meanwhile, you will spend a lot of money during this time. In order to earn good money on the beach, you will have to try very hard. Just one entrance fee good profit not provide. The organization of such a business as a beach holiday should provide for a variety of sources of income - from renting barbecues and skewers to organizing boating and scooters.
The better the improvement of the paid beach is done, the more visitors you will be able to interest. People are willing to pay money to enter the beach, but at the same time they expect to get something in return - comfort, convenience, additional services. If the beach is dirty, vacationers will prefer to relax in the wild, but free territory, or go to another paid beach. Therefore, take care of the improvement of the site - bring sand, install bins, toilets, hire people who will keep the beach clean.
Considering that people go to the beach on the hottest days, the organization of the sale of beer on the beach will be a great success. On summer days, the sales volumes of this foamy drink grow by about a third, which is what many entrepreneurs are in a hurry to take advantage of. A small cafe installed in the beach area will also increase the level of income. Even a modest range of drinks and ready-made meals will interest vacationers who spend the whole day on the beach.
You can make money on the beach in many ways, but the organization of such a business as water rides gives you the maximum profit. What is the beauty of water attractions? The fact that, despite the sometimes high cost of entertainment, beach visitors enjoy this opportunity. If you have the idea to open a water business on the beach, carefully consider what you will need for this. When planning to buy attractions for the beach, keep in mind that such a business will require significant investment.
If you are thinking about starting a business and decide to open your own beach, analyze the level of competition in your area in advance. If there are several paid beaches in the city, study the activities of competitors, find out what services they offer to vacationers. This will make it easier for you to choose the right direction. Beach organization individual entrepreneur has its own specifics, and a professional beach business plan will help you take into account the most important points. Based on it, you will be able to decide where it is better to rent a place for the beach, and what nuances you should pay close attention to.
The beach season is short, but if you decide to create a paid beach and attract as many vacationers as possible to it, do not forget about water attractions. They are the main source of income for the owner of the beach. You open your business at sea - water attractions will enjoy incredible success. You wanted to open a beach on a local lake - a business with water attractions will never leave you without a profit.
Active recreation on the water is very popular among vacationers of all ages. When organizing a business such as rental of water skis, water scooters, you most likely will not be left without customers. But it should be understood that the risks in this matter are quite high. You become completely dependent on the weather and on the conscientiousness of vacationers who can damage the equipment or not return it at all.
In addition, such a business seems profitable only at first glance. In fact, its profitability is not too high, and quick payback don't have to wait either. On the other hand, the entrepreneur has great opportunities for business development, which can grow into a full-fledged water amusement park.
In our cities in the warm season you can find small cafes everywhere, especially a lot of them in the places of rest of the townspeople. Say what you like, but in the summer heat it's nice to drink soft drinks with good friends and acquaintances. Attendance in such an institution in good weather is guaranteed. Many entrepreneurs “grab” this business idea, but not everyone has the patience to implement it year after year.
- Opening a summer cafe - where to start?
- What documents are needed to open a summer cafe
- Optimal tax regime for a summer cafe
- Necessary equipment and personnel
- How much can you earn at a summer cafe
- Size start-up capital to open a summer cafe
The main drawback of such an idea, how to open your own summer cafe on a city beach, is its seasonality.. Obviously, it will be able to work only a few months a year, and the influx of visitors will only be in good weather. Precipitation or strong winds will already force customers to look for a cozy place to relax. But in warm days, when the institution will be able to receive guests until late in the evening, the revenue may be 100 thousand rubles. For the sake of such income, it is worth starting such a business.
Opening a summer cafe - where to start?
We have already written that the profit of any restaurant depends on its good location. The opening of a summer seasonal cafe is no exception. The greater the passability of people, the greater the revenue of the institution. It is customary to open summer playgrounds not only on the beaches. For this, parks, areas near entertainment centers, markets, stations. Beer is considered to be the most popular product in a summer establishment. It can be franchised. If an entrepreneur decides to bet on this popular drink, then a summer cafe will not be allowed to open near a school or other facility related to children.
What documents are needed to open a summer cafe
The first step is to conclude a lease agreement. If the land plot belongs to a commercial structure, then the procedure is simplified. It will be more difficult for a businessman who has looked after a "tidbit" place, which is state-owned. Permission to build a temporary cafe there is issued by the local administration. The application and the project of the future structure are submitted there, with detailed description activities and group of goods sold. Local authorities review the documents and make a decision. A positive answer does not always coincide with the desired result. Authorities may, for example, reduce the size of the site, or restrict activities.
To bring your idea to life as accurately as possible, you need to prepare a complete package of documents. It is based on a sketch and a project. They must be consistent with territorial administration architecture, with the Commodity Market and Improvement Committee. Simultaneously with the solution of the issue in the mayor's office, permits are issued in the sanitary and epidemiological station, Rospotrebnadzor, fire control.
It is better to start paperwork in the fall. As a rule, their approval may take several months, and the businessman still needs to conclude contracts for the supply of equipment and select suppliers of goods. The restaurant needs to open on time.
Optimal tax regime for a summer cafe
In some regions of the country, you can still write an application and work for UTII (since the amount and scope of this tax is controlled by local authorities). But, as a rule, businessmen who decide to open a summer cafe choose one of two options:
- General tax regime (lots of paperwork and reports).
- STS (simplified system), which gives you a choice in terms of calculating the amount of payments to the budget. This is either 6% of the difference between gross income and expenses, or 15% of revenue.
Another important point that you should be aware of when going to the Federal Tax Service to register a company is the choice of a code according to the all-Russian classifier. There is a code for this activity. OKVED 55.30.
If you are not going to sell alcoholic beverages, then you no need to issue additional licenses and permits(other than the documents mentioned in this article).
Necessary equipment and personnel
After obtaining all permits, you can proceed to the purchase of equipment. You don't need a lot of money for this. According to experts who dealt with the organization of such a business, about 200 thousand rubles will be needed to purchase everything necessary. This amount includes the cost of the tent, furniture, equipment for pouring beer and refrigerators. All this can be bought new or used in good condition.
Particular attention should be paid to the choice of suppliers of food and drinks for cafes. We advise you to pay attention to the option of opening a franchise business. Many beer producers are willing to enter into contracts for the supply of drink during the season, and some of them even rent equipment for free or for a very favorable conditions. This will make it easier to open an establishment, especially if you franchise it. For this, the owner of the cafe must limit the assortment of the drink to only a certain brand.
Beer is usually served with all sorts of snacks. Their origin and quality must be confirmed by relevant documents. The manufacturer must provide certificates attached to the list of products that will be offered as snacks. This list is approved by the SES.
In addition to beer, there should be non-alcoholic drinks in the assortment. Many entrepreneurs, especially in cafes on the beach, offer guests a popular barbecue in the summer. Salads made from fresh vegetables will come in handy. When purchasing them, you also need to take care of the documents of origin.
5-6 people are usually enough to service the summer playground: a bartender, waiters and a cleaning lady. All of them must have health books. To control the turnover, you need to calculate daily goods sold. This is especially true for beer. Bartenders often have a habit of underfilling portions of patrons. This can affect not only the financial situation of the owner, but also the reputation of the institution.
How much can you earn at a summer cafe
A summer cafe on the beach often becomes the starting point in business for people who want to open a more serious institution or franchise cafe. For several seasons, you can earn money for such an investment. On average, the profitability of the summer site is 90%, which makes it possible to implement further plans and expand.
There are few beaches in Russia. Correspondents" Russian newspaper"Walked along the coasts and found that they are generally in short supply. Especially well-maintained. And all the more unpleasant when a barrier blocks the way to the promised sand. Paid beach! There are more and more of these.
Lawyers and experts say that it is illegal to charge an entrance fee to a beach near a river or sea. "Read the Water Code of the Russian Federation. There water bodies, which are in state or municipal ownership, are publicly available. This means that anyone has the right to access them," lawyer Dmitry Zheleznov explains to RG. The shoreline is 20 meters wide. Fences and barriers that prevent access to the beach are illegal. By the way, rivers, lakes and the seas cannot be private in Russia.
At the same time, the concept of "private beach" in Russian legislation still exists. But it applies only to recreation areas near artificial reservoirs - ponds or pools. For example, in Omsk, in the city center there is a beach by the pool. An hour of stay in a fenced area will cost 300 rubles. There are several beaches with a pool in Moscow. And only on them you can charge an entrance fee.
Tricks of the beach price list
The law allows you to rent a beach. But here experts urge to pay attention to the details: what does such a lease agreement provide for? "The beach itself is not rented out, but an agreement is concluded for the placement of non-stationary retail facilities.
That is, the tenant is allowed to place a certain number of NTOs selling ice cream or renting umbrellas and sun loungers on the beach,” says Sergey Menzheritsky, head of the All-Russian environmental movement Open Coast.
However, tenants often go to the trick. They set a fee for services, but you cannot refuse them. For example, in Volgograd, 25-30 rubles per person are charged for entering the beach, but the visitor receives a sunbed for free. In fact, he pays for renting a sunbed, but he cannot refuse it. A similar situation is in Khabarovsk, the beach of the Zaimka Plyusnina tourist complex is paid. The cost of the entrance ticket is 200 rubles. But the use of sun loungers and umbrellas, a shower and a changing room, a swimming pool, a beach volleyball and beach tennis court is already included in the price. The same scheme works in Vladivostok.
At the entrance to the beach "Riviera Laguna" the visitor will pay 50 rubles. The price includes a free toilet, playgrounds, a shower, a wooden deck chair.
Pull off two skins
In some regions, tenants manage to make a profit at a double rate.
They also set an entrance fee, and additionally take money for services. For several years now, half a dozen popular beaches have been operating in Rostov and its environs, which you should not come to without money: Carrera, Stereo Beach, Blue Lakes, a beach on Salt Lake near Bataysk. Some of them position themselves as beach clubs, where concerts and festivals take place in the summer.
The entrance fee ranges from 50-60 rubles to 300 rubles. And that's not including service fees. For example, entry by car costs from 100 to 300 rubles.
And since some paid beaches can be reached public transport difficult, there is no choice to pay or not to pay for parking. Beach visitors will also have to pay for using the toilet.
The hotel is expensive
The situation is not simple at the seaside resorts. For example, officially there are no paid beaches in Crimea. But not in fact.
There are especially many of them on the southern coast of Crimea - in the vicinity of Yalta. And the prices bite. For example, the entrance to the beach of the hotel "Respect Hall" costs 1000 rubles. In most sanatoriums, to access the beach, you need to pay an entrance fee to the territory. For example, the entrance to the territory of the sanatorium "Dnepr" costs 60 rubles, the sanatorium "Aivazovskoye" - 300 rubles.
In "Aivazovsky" you will have to pay another 350 rubles for a deck chair with an umbrella. The record for the cost was set by the sanatorium-resort complex "Mriya" in Opolznevoye, where you have to pay about 4 thousand rubles for access to the equipped beach.
Sergey Menzheritsky explains that the beaches of sanatoriums also cannot be paid. All the same rules apply, a plot for a sanatorium is issued only up to a coastal strip of 20 meters.
But in fact, many resorts close access to the beaches adjacent to their territory and make them free only for their vacationers.
In addition, beach tenants go to such a trick: they make them so tight with sun loungers that you like it or not, but you still have to pay for the rent of this "piece of wood" or a piece of plastic.
But, fortunately for vacationers, this is not the case everywhere. There are also beaches free from commerce on the coast. In the village of Chernomorskoye on the west coast, for example, and in Feodosia on the east coast, there are also no paid beaches - only free ones.
Managed to return to the people
Residents of many regions still manage to defend free entry to the beach. In 2015, the fenced beach of Lipetsk and the paid beach near the Riviera entertainment complex in Kazan were outlawed.
Now an active struggle against the invaders of the coastline is being waged in Dagestan. The problem of access for vacationers to the Caspian Sea is acute in the region. The entrances to almost all beaches, especially in the immediate vicinity of Makhachkala, are blocked by barriers, and access for the "wild" tourist is strictly prohibited.
The prosecutor's office of Makhachkala appealed to residents and guests of the republic's capital and asked them to report all the facts of illegal installation of barriers, fences and charging for passage and travel to the shore.
And in the Sverdlovsk region, residents of the village of Sanatorny came out with their own initiative against a paid beach. They wrote a collective complaint about the charging for access to Lake Baltym. Now, this fact is being checked by the prosecutor's office, the department of Rospotrebnadzor for the Sverdlovsk region and the regional ministry of natural resources and ecology.
Suffice it to recall the recent scandal in Khimki near Moscow. 10 million rubles were invested in the improvement of one of the beaches from the budget. And after the completion of the work, access to the beach became paid - 700 rubles. The fight for this beach continues...
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