Opening a mini hotel permits. Hotel business: how to open a mini-hotel, hotel, motel, hostel from scratch and make them successful. Calculation of starting investments

Any kind of business is associated with mathematics and its main actions - subtraction and addition. The owners of mini-hotels are no exception, they start organizing their business with solid minuses in the budget, counting on a huge plus during the operation of the hotel.

When starting your own hotel business, you need to use a proven formula: "The more investment, the higher the profit of a mini-hotel." And it's not just about finances, you also need to invest a particle of your soul.

How much money is a businessman willing to spend on acquiring and renovating premises, on training staff and paying employees? If a small amount, then how can one count on the high profitability of the hotel with this approach.

There is also the concept of a “reasonable minimum”, in which the business owner saves wisely, and not trivially stingy.

Having planned maximum amount expenses, he tries, if possible, to reduce it, acquiring, for example, unfinished premises of reduced cost, or renting several apartments. It is not so fundamentally important whether the property is rented or owned, the key point is how suitable it will be for receiving guests and cozy as a mini-hotel.

A businessman who has invested huge funds in his project has the opportunity to return them faster not only due to the price for an overnight stay in a luxurious room, but also for the use of additional services by guests: cooking on an individual order, looking after young children during the absence of parents, visiting guests saunas, etc. The profit of a mini-hotel by 30% depends on the owner's initiative to provide high-quality service beyond the standard.

But hotels that have less money invested in renovations and that cannot boast of chic have their own chance to be rehabilitated in terms of profit.

Sales efficiency experts advise small hoteliers to get out of the rut and start:

• work creatively and outside the box, even if no one else does;
• fill the hotel original ideas and interesting chips;
• make your hotel unique;
• build a system of work so that it does not require the participation of the owner (but control is necessary).

Standards in the activities of mini-hotels entail the similarity, uniformity of establishments, mediocre results and not the highest profit. A departure from templates is always well received by customers and affects the increase in income.

Mini-hotel profit from 20 rooms

The organization of the hotel business in a small format is the most best option for start-up entrepreneurs. Starting a business in the service sector and developing it competently, almost half of the owners of small hotels do not stop there, but create entire networks of small cozy hotels.

But before organizing the "first swallow", it is necessary to predict the profit of the mini-hotel.

Hotel business plan for 20 rooms

Suppose a hotel has 15-20 rooms, what income can be expected from it?

With proper organization of the hotel, the profit from it will be about 40% of the invested funds.

If the hotel rooms are divided according to the level of comfort (as is the case in any hotel), then the prices for staying in them should be different. The average cost of economy class is 400-800 rubles, "junior suite" - 1000-1500, "suite" rooms - from 2000 rubles.

With 100% full rooms, they bring an average of about 570,000 rubles a month.

The provision of additional services, depending on their quantity and quality, increases the income of the mini-hotel by another 100-300 thousand rubles.

Total - 700-800 thousand rubles of income. From this amount, it is necessary to deduct the salary of service personnel, payment of tax, utility and other necessary payments, purchase of products and technical means, Unexpected expenses.

As a result, we get a profit of a mini-hotel in the amount of 400,000 rubles. Or so, taking into account the difference in the amount of wages paid by the owners to their employees and the cost of purchasing a grocery basket and washing and detergents.

Profit of a mini-hotel from three rooms

We invite you to consider another example: how much you can earn in a hotel with three rooms, and draw your own conclusions about the benefits of owning such a business.

Benefits of a small hotel

• limited number of staff (one person can easily cope in such a hotel);
• a small but always stable number of guests;
• the ability to organize a hotel in your house or apartment;
• income stability.

So, a hotel with three rooms, what level of profit will it allow to reach?

The room fee is standard - from 400 to 1000 rubles, one of the rooms can be equipped with increased comfort and, accordingly, the price for accommodation can be slightly raised - up to 1500 rubles. The monthly income, subject to such a price distribution, will be 87,000 rubles, plus 10-20 thousand for additional services (lunches, laundry, etc.).

The average income from a very compact hotel is about 100,000 rubles per month. After paying for the "communal", tax and purchasing products, the net profit will be 50-60 thousand rubles.

We have brought to your attention the calculations at the most modest prices, but the cost per night in mini-hotels in Moscow and other large cities can reach 10,000 rubles per night.

Mini-hotel: business plan. How much does it cost to open a mini-hotel

The hotel business is not only one of the most competitive types entrepreneurial activity. It attracts very close attention of all kinds of large corporations, and small businessmen, and even pensioners. Yes, don't be surprised. Grandmothers standing at the stations of large cities and offering visitors rooms and apartments are also a kind of business woman, although they work according to a gray scheme.

Show in full…

But we will not touch on the illegal aspects of the hotel business, but let's talk about how to make money today by opening your own hotel. True, we must immediately make a reservation: without a solid start-up capital, there is nothing to think about joining the glorious ranks of the owners of private hotels.

However, expenses can be somewhat reduced if you do not aim at creating a huge complex, but open, by the way, a mini-hotel that is extremely popular today. A smart business plan, a thorough market analysis and some (albeit also a considerable) amount in dollar terms will be the key to the success of the undertaking.

Definition

So what is it? What does this concept mean? The hotel, which is designed for 5-50 rooms, is a mini-hotel. True, in each country they approach this definition in different ways. For example, we still do not have a clear answer to what kind of hotel can be summed up under the concept of a mini-hotel.

Because earlier the legislative bodies of Russia did not regulate their activities in any way. Today, due to the rapid development of the hotel business, this gap is being eliminated as far as possible, moreover, the state is even ready to give preferential loans to entrepreneurs who decide to open a mini-hotel.

The business plan drawn up by the future owner, by the way, must certainly take this into account, because the costs of creating a hotel business are calculated not even in tens, but in hundreds of thousands of dollars. However, the final cost of the project depends on the chosen development path. After all, the lion's share of finances will be eaten by the very premises for the hotel, which can be bought, rented or even built.

Mini-hotel: business plan

When developing this document, it is necessary to clearly describe the future status of the planned facility, its form style, reflect the structure of the enterprise, conduct a thorough analysis of investments, describe the marketing policy. You also need to carefully consider the financial component, which includes the cost of creating a business and the cost of maintaining it.

So let's discuss all these points in more detail.
Construction

In accordance with the requirements that GOST imposes on mini-hotels, such an institution should be located either in general in a separate building, or in a room with its own entrance. It is quite clear that the most attractive can be considered the construction of your own building.

Mini-hotel projects existing today are so diverse that it will not be difficult to choose one that suits your own tastes and plans. But let's give some numbers. So, the construction of a mini-hotel with fifty rooms in the capital will cost (and this is an average value) five million dollars. Impressive?

In large Russian cities, the amount will decrease to a value of a couple of million, in the regions it can be limited to five hundred thousand. Of course, if there are appropriate investors, there will be no problems, however, apart from the costs themselves, construction in our country is associated with such bureaucratic delays and paperwork that all documents for land for a hotel can be obtained only after a year.

A good option, although it has its drawbacks. Firstly, in any case, the premises will have to be subjected to a total restructuring, which not every landlord will agree to. Secondly, seeing that the hotel business is profitable, the latter will certainly begin to increase the rent. And the owner will have to pay. Or lose the hotel, which spent so much money and labor.

Ownership acquisition

The best option is to buy your own premises. So, entrepreneurs often buy communal apartments, transfer them to non-residential stock, put them in order and equip the rooms. The cost of such an apartment depends - again - on the city where it is located and the area, so it is impossible to accurately voice it.

As for the purchase of equipment, furniture, repairs, installation of plumbing, electrical wiring and other communications, it will cost from two hundred to five hundred dollars. e. (based on 1 sq.

Ready-made projects of hotels from SIP panels

m). Below - a few words about how and with what a room for a mini-hotel should be equipped. His business plan must certainly contain the final calculations of the cost of this component.

Requirements

So, the premises of the mini-hotel should be provided with:

constant power supply;
constant cold and hot water supply;
ventilation;
television broadcasting (in rooms or in the lobby);
telephone connection.
In addition, it must maintain a minimum temperature regime- not less than eighteen and a half degrees. It is allowed to have a shared bathroom (for ten people), but at least two on one floor and one shower room (also for ten guests). And it doesn’t matter what kind of establishment it is: a full-fledged hotel with separate rooms for living, or a mini-hotel-hostel, where guests are offered only a bed.

Equipment

There are also minimum requirements for room equipment. So, everyone should have a chair, a table, of course, a bed, a nightstand, a wardrobe. From the inventory, you must have a lamp on the ceiling, a sconce or table lamp, carpet or bedside rug, and a mirror. Bedding, towels, window curtains, door locks are also required.

The documents

Recently, the hotel business is not subject to licensing. True, only on condition that the hotel does not sell alcoholic beverages. If such a service takes place, then it will be necessary to have a license to sell them.

Therefore, to open a mini-hotel, it is enough to register an individual entrepreneur or LLC, and it will be possible to work under a simplified taxation system. True, in any case, you will have to talk with the fire inspectorate and Rospotrebnadzor and get the appropriate permissions from them. In order to avoid problems with these organizations at the preparatory stage and in the process of work, it is necessary to have:

fire-fighting equipment and inventory;
clean drinking water;
constant cleaning of rooms, towels, bed linen;
processing inventory for cleaning;
proper maintenance of the territory adjacent to the hotel;
waste disposal;
protection against rodents, cockroaches, etc.
If all these requirements are met, then the regulatory authorities will issue permits to the owner without any questions.

Staff

The owner can, of course, take over the management of a mini-hotel. But here you can’t do without service personnel, because the hotel must work around the clock. In addition, there are also special rules and requirements for the staff of such establishments.

Since hotel employees have access to the rooms where guests live and keep personal belongings, money, valuables (although for the last two it is better to provide a safe at the reception), it is by no means recommended to recruit unverified people into the staff.

As for the number of employees, here are the calculations for a mini-hotel with 10 rooms. You will need two administrators working in shifts, two maids and a security guard. As for the rest of the staff, they are hired as needed.

So, for example, if there is a bar in a mini-hotel, then a bartender and a cook will be needed. However, as a rule, in small hotels with ten rooms, such services are not provided. It is much easier to equip a small (but in accordance with SES requirements) shared kitchen.

Current expenses

Up to half of the income is spent on ensuring the operation of a mini-hotel. But with proper management and a competent approach to business, they can be reduced to thirty percent.

Where is the money being spent? First, utilities and wage employees. Let's take a look at some numbers. Compensation (value, again, average) of personnel:

administrator - $ 350;
maid - from 200 dollars;
security guard - about $ 300;
bartender - from 200 to 400 dollars;
cook - about 400 dollars.
You will also have to spend money on paying for the services of incoming service personnel: electricians, plumbers, telephone operators, etc. You will also need to do current repairs, as well as update bedding, furniture, purchase detergents and cleaning products and other attributes of the room stock.

Where to look for clients?

This is the main problem of the hotel business. After all, the main customers are people who come from other cities. Therefore, the main method of advertising is the website of a mini-hotel. On it you can place a photo of your hotel, be sure to indicate the cost of living.

Collaboration with tour operators and online booking resources is another way to attract clients. And - of course - the constant development and improvement of the service will begin to contribute to the fact that guests who have already used its services will return to the mini-hotel or tell their relatives and friends about it.

How much does it cost to open a mini-hotel?

Finally, let's take an example necessary costs to open a small - ten rooms - hotel.

Acquisition of real estate - from 300 to 400 thousand dollars.
Registration of IP (LLC) and permits(transfer to non-residential fund, papers from SES, BTI, fire inspection) - 5 thousand dollars.
Repair and adaptation to hotel standards - from 50 to 100 thousand dollars.
Purchase of equipment and accessories for the room fund - from 35 thousand dollars.
The total minimum amount will be about 400 thousand dollars. It will pay off in full within three to four years. And then the business will begin to bring stable and good income. So good that you might think about opening your own chain of mini-hotels. Why not? The experience is already there.

Modern research shows that the share occupied by small hotels and apartment-type hotels is almost half of the market. And this is explained very easily: the small size allows the owner to equip the hotel premises in accordance with the preferences of the public that he plans to settle there. Each has its own hotel: quiet for businessmen, with a working environment; tourists cozy, homely, comfortable; students and hipsters - a hostel with game rooms, party areas, etc.

How and how much does it cost to build a mini-hotel

During the construction of a turnkey hotel, the price, of course, will become one of the significant factors, but it is much more important to take into account those that will later help recoup its cost.

What should you pay close attention to?

• Before heading into construction, hire specialists who will analyze the state of the market at the moment and in the future. Don't Forget About Analysis competitive environment: think about what advantage you can provide to your visitors compared to their offers and whether you can do it at all (in part, the cost of building a hotel or a hotel in the selected region will depend on an objective analysis).
• Next, it is worth checking whether there is a demand for these services (accommodation in hotels in this region), and which offer will be the most interesting and profitable. But you should not immediately try to offer something outrageous: the effect of something new and unusual will pass very quickly and visitors will still want to return to the familiar and native.
• When building a hotel, you must immediately take into account: the price for living in it must correspond to the quality of the services provided. If it is initially clear that there is no opportunity to provide guests with a wide choice of cafes or bars, then this can be compensated for by increased comfort of the rooms.
• In many ways, it is the choice of construction method that makes up the cost of building hotel-type buildings. You can start construction from scratch, or you can buy (or rent) a finished building. Both options have pros and cons: it is quite expensive to build a new building, but it can be designed in accordance with all wishes; it is easier to buy an apartment for a hotel than to build it, but there are problems with the re-registration of residential real estate into commercial real estate, and with the coordination of redevelopment.
• How much it costs to build a hotel will also be affected by the location. Geographically, you can stay in the city center, or on the outskirts or in the suburbs.

  Hotel business plan

  Of course, the preference for a particular option will be based on consumer demand: infrastructure, proximity to major attractions, ease of access, etc.

Important little things that you can’t do without when building a mini-hotel

Now the stage of decision-making and coordination has come to an end. Finally, you can come to grips with the design. And in order not to get into a mess, you should take advantage of the bitter and positive experience of your colleagues and competitors:

• don't aim for small town to build a large hotel, it will not pay for itself;
• provide for the availability of backup sources of electricity and water;
• do not plan huge restaurants; a cozy, comfortable kitchen is enough;
• the optimal area of ​​a standard room is 20-25 m2;
• no one will be happy with low ceilings (even in the designer room itself, low ceilings will create a feeling of heaviness and limitation);
• cozy environment is home environment; home decor is pastel-colored wallpaper on the walls (at least partially), not paint;
• do not forget about service and infrastructure premises

All the points that were discussed in this article directly apply only to mini hotels and hotels. Efficiency and profitability large complexes based on slightly different principles. And in this case, in order to build a hotel or a hotel, the price and labor costs will increase tenfold.

Hotel business plan.

A hotel business plan is, first of all, a forecast that forms the basis for deciding whether it is worth investing in this business, how much profit there will be and whether the investor's expectations will be met. The concept of a business plan is very broad and the compiler himself has the right to determine the components of this document, but in this article I will try to describe a hotel business plan from the side of a financial plan, i.e. how to calculate and plan income and expenses in the process of operating activities. I immediately draw your attention to the fact that the calculation example below does not take into account income from the sale of additional services and a restaurant complex, and is also purely informational and unified
To calculate, you need EXEL, the ability to work in it, a little creativity and a drop of the ability to predict. All the above indicators must be entered in the table and then work with it.
Here is a simple example of indicators to calculate.

This is a unified example of calculating income in a business plan for a hotel with 100 rooms, for the month of October (for averaging, we take 30.5 days every month) with a load of 80% and the cost of selling a room for 1000 rubles per day.

Those. the formula looks like this 100*30.5*0.8*1000=2440000. This means that your hypothetical hotel earned $2,440,000 in revenue this month.

For this forecast, you need to understand which month of the year is the peak season, and which is the very bottom. For example, in St. Petersburg, the peak of occupancy in the hotel business is in June, the bottom is in February. Therefore, the most efficient month can provide up to 98% occupancy and maximum hotel revenue. February with an optimistic forecast will give 60%, and a pessimistic one can drop to zero. Now promoted hotels with a good location can consistently maintain an average annual occupancy of at least 82%, but this does not apply to all. For example, some hotels located in the mountains of Austria and designed only for the ski season do not operate in the summer. Therefore, at the peak of the season in the business plan of the hotel, there should be a maximum in terms of the cost of selling rooms and occupancy, and a minimum at the bottom.

How to understand what is the average price of selling a room per day?

Here you need to know what type of hotel you want to open, what categories and how many rooms you will have, and then compare prices with likely competitors in search of a middle ground. This is a painstaking job and, unfortunately, I cannot do it for you in this article. Again, you need to remember about the peak season and the bottom!

Expenses.

I tried to break down all the possible expenses that need to be reflected in the hotel business plan into 12 categories. Each such document is individual, like any hotel facility. Below are only the main costs, which usually will be higher in the course of the hotel's operations.

Expenses for line personnel:

• maid and concierge service
• reception and accommodation service (hereinafter SPIR), i.e. administrators
• management service (booking and sales department, may partially use SPIR)
• technical service
• security

The cost of public services is an individual indicator, set at the rate of 3100 rubles per month for one room. But a lot depends on the area of ​​the entire building, the area of ​​each room and additional hotel services. For example, if a hotel has a swimming pool, then its heating consumes a lot of energy, as does air conditioning during the warm season.

The cost of meals for guests at the rate of 1.7 people on average in a room, 130 rubles per breakfast per person. The cost of breakfast must be included in the accommodation rate, because. this is one of the criteria for choosing a hotel. The option is presented only for continental breakfast on average for each of the residents.

Marketing and agent costs. For example, I took 15% of revenue. This expense takes into account commissions for booking systems, tour operators, website creation and promotion, Internet advertising, printed materials.

How to build a hotel and earn

Work with agents, corporate clients should be carried out constantly.

Costs.

For example, a 3-4 * hotel should provide appropriate service, first of all, high-quality cleaning, free disposable slippers etc. Although high-class service should not be alien to hostels and mini-hotels.

Taxes (salary), you can keep within 22% of the payroll. This expense should not be confused with income taxes.

For force majeure (breakdowns, alterations, refilling cartridges, current repairs, building materials). Partial depreciation of repairs. Laundry services In most cases, I recommend using the laundry service with the delivery of clean linen. But besides this, it is enough to install 2 household washing machines and 2 dryers for the hotel from 25 rooms just in case. But at least one washing machine should always be.

Internet telephony. The Internet must be of high quality through wi-fi with 100% coverage of the number of rooms and places common use. Also, when planning your hotel business, remember that your sales department will call other cities and countries to coordinate orders from potential customers and partners.

Expenses for accepting funds (payment by cards, via the Internet, etc.). It is necessary to use all possible methods for prepayment for guests, for which various billing systems charge their % commission. Accounting service is an important point, because there should be an accountant on staff to maintain the financial scheme of the hotel and to properly maintain documents. If you are planning a small hotel, then bookkeeping can be entrusted to an outsourcing company. Management costs 12% of income. This amount is for the management of the hotel, to implement the plan you approved. This cost usually includes payroll for all heads of departments listed above, CEO or manager. Financial result of the month. This is the planned indicator that you evaluate in terms of efficiency for the investor.

As a result, we see that our financial results in this business plan is negative. Namely -246210r. I draw your attention to the fact that in this example I gave a negative result specifically to show that even with a high load (80%), it is unprofitable to sell rooms at this price (1000 rubles per day).
In any case, no matter what result you get, you need to check your calculations several times and every figure thoroughly, especially in the part of the plan that calculates income. After all, the expenditure side can always be reduced or optimized, but if you make a mistake in income, then this mistake can no longer be corrected in the built hotel.

If you get a positive result during the calculation, then remember that this profit is taxable, i.e., in order to withdraw this money into your pocket, you must pay taxes.

After preparing the calculations and making a decision to open a hotel, the following steps will follow, each of which must be calculated no less accurately:

• detailed study of the financial plan
• determination of a clear number of rooms and their types, utility and utility rooms with drawing a plan of the entire facility and design
• creation of a design project
• repair according to projects and plans
• equipping a hotel room, purchasing inventory, purchasing and installing equipment, installing a reception desk and client seats in the lobby
• formation of a financial reporting system, a taxation system and schemes for the movement of funds, the opening of legal entities
• recruitment and training of personnel, formation of departments and services
• conclusion of contracts for booking and attracting customers + advertising
• getting started, first races, debugging work
• management, development.

Tips when forming a business plan for a hotel:

• check the calculations, double-check and again look for errors!
• remember that even the best business plan implies a margin of error for both income and expenses
• a business plan is, first of all, a plan (your working document), i.e. you plan to reach the indicators and strive for them by constantly checking in the process of work.

If you are not a specialist in the hotel business, but want to open your own hotel, then you can order a hotel business plan from me and my team. We will work this document thoroughly for you according to your request and your possibilities, regardless of location and area.

The Krasnodar Territory is one of the favorite vacation spots not only for Russians, but also for many residents of the CIS countries and even far abroad. Since childhood, each of us has known the names of wonderful resort towns not only on the Black Sea, but also on the Azov coast - Sochi, Novorossiysk, Anapa, Gelendzhik.

Income from tourism and resort recreation is not only an important source of replenishment of the regional budget, but also one of the main ways to generate income for many local residents who seek to rent out literally every free meter to vacationers. That is why the construction of new private hotels is a very popular service.

One of our main activities is the construction of hotels in Krasnodar Territory frame technology. We build beautiful, reliable, comfortable hotels from quality materials - quickly, professionally and inexpensively.

How much does it cost to build a hotel meter?

The main advantage of cooperation with us is the complexity of the services provided. We can in as soon as possible to build a hotel for you on the basis of a turnkey wooden frame - from the development of an individual or the choice of a standard project to the very key to front door which we will hand over to you upon completion of construction.

Why frame technology?

It is unlikely that we will be able to list all the advantages of wireframe technology. We will try to cover at least the most important ones - both at the construction stage and during operation:

• The shortest possible time - the faster the hotel is built, the sooner it will begin to generate income;
• Environmental friendliness - wood, without a doubt, is the most environmentally friendly building material;
• The possibility of construction regardless of weather conditions and seasons;
• The lightness of a wooden frame and a house based on it can significantly save on the construction of a foundation;
• Profitability - not only due to the short duration of construction, but also the absence of the use of heavy construction equipment.

In addition, the use of Canadian frame technology in the construction of hotels allows us to build particularly durable, energy-efficient, earthquake-resistant and surprisingly attractive hotels - in the shortest possible time and at affordable prices!

Why choose us for hotel construction?

Qualified specialists with many years of experience

All materials used meet high quality requirements

Strict adherence to construction deadlines

Technical supervision at all stages of construction

We are ready to realize any architectural ideas

Flexible pricing policy and individual approach to each client

Is it possible to organize a hotel in an apartment? This question is of interest to more and more people. Demand for affordable housing is growing. Domestic tourism in Russia is developing. That's why this problem many people are interested. How to make a mini hotel out of an apartment, so as not to incur endless checks and the wrath of neighbors? Read detailed instructions for beginners in this article.

The hotel business has undergone major qualitative changes in recent years. Legislators argue that the bills they have adopted will not have a negative impact on small businesses. At the same time, representatives of this very hotel business comment on their initiatives in the toughest way.

In 2016, the State Duma of the Russian Federation in the first reading passed a law limiting the ability to make a hotel out of an apartment. Their actions (according to them) are dictated by the presence of a large number of complaints from the owners of residential premises. Entrepreneurs say that in this way the state tries to control entrepreneurs and increase tax revenues to the treasury.

Today, in order to open a mini-hotel in your own apartment, it is necessary to transfer the living space to non-residential. You can make commercial real estate located on the ground floor of an apartment building, or if there is a non-residential premises under the apartment. If your accommodation meets these requirements, then you are more fortunate than others. However, experts predict an increase in the number of enterprises that do not meet these requirements in the shadow economy.

Consider the requirements for mini-hotels at home in detail. As we wrote above, it is necessary to transfer the premises to commercial real estate. What happens if you ignore this rule? Firstly, any complaint from neighbors will cause big trouble. Secondly, problems with the tax inspectorate are very likely: fines are unlikely to be avoided. Thirdly, advertising an "underground" hotel is very dangerous. And permission to advertise is impossible to get at all.

In addition to the fact that the apartment should be located on the ground floor, it should have a separate entrance. It is assumed that the entrance through the entrance of the house will create inconvenience for residents. In addition, it should be understood that guests staying for several days in a mini-hotel should have access to it around the clock. Most entrances are equipped with intercoms, calls, with which they will become an inconvenience, both for the owner and for guests and neighbors.

The next step is paperwork. For the business in question, opening an individual entrepreneur or LLC is suitable. In this case, it is necessary to choose a taxation system. A simplified system would be appropriate. In any case, you will need an accountant to prepare financial statements. His advice should be obtained at the initial stage.

When developing a design project for a future mini-hotel, it is necessary to build on conditions that can provide comfort not only to guests, but also to neighboring apartments. Therefore, it is necessary to provide a lot of conditions:

1. Soundproofing. In average apartments with this parameter, everything is very bad. Modern soundproof materials will help to solve this problem, which not only do their job well, but also do not “eat up” the area. Remember that the paramount desire of guests is to get enough sleep. If you make excellent soundproofing, most of the problems with neighbors can be avoided.
2. Good ventilation. Living several guests in a small area means thinking through an excellent air exchange and air conditioning system. This is true not only in the summer, because in winter, as a rule, windows and vents are closed.
3. You need to consider storage space. The luggage of guests requires special attention. Tourists will need a place to store money, personal belongings and documents that they do not want to carry around. Places must be locked.
4. Kitchen. Modern requirements do not oblige owners to have a kitchen in mini-hotels if there is a canteen or cafe near it. But it is necessary to provide a place for making elementary coffee, tea or instant breakfasts. The more you offer guests, the more customers you can attract.
5. Internet. Today, high-quality Wi-Fi is required not only for young travelers. Its power should be enough for the simultaneous use of all guests.
6. Location of beds. These requirements are prescribed by the norms: a single bed must be at least 0.9 by 1.8 m. The distance between the beds is at least half a meter.
7. Area. According to the laws, one guest must have at least 5 square meters of space.
8. Rest zone. In addition to the availability of sleeping places, you need to equip at least a modest place to relax. There can be sofas, armchairs, bedside tables, TV. In addition, it is advisable to provide minimal entertainment: magazines, board games.
9. Devices. Renting a laptop, iron, washing machine, etc. can bring significant additional income. Here - you are the owner, and you can decide whether to provide these services for free, or for an additional fee.
10. Bathroom. In addition to the constant observance of cleanliness in them, there are requirements enshrined in the norms of the SES: at least one toilet bowl for 12 guests; one sink for 6 people; one shower for 15 guests. Thus, if you plan to accommodate 15 people, you will need at least 2 toilets, 3 sinks and 1 shower.

In addition to the above, you will definitely need to decide how to wash and iron linen and towels. Will it be an agreement with a third party, or you want to do it yourself, or with the help of a maid.

To begin with, it is worth noting that you most likely will not be able to make all the calculations as correctly as possible, arrange recreation areas and bathrooms with convenience and the ability to save space. A professional room designer will not require a large payment for this work, and the solutions he finds can allow you to accommodate a larger number of beds.

When it comes to choosing furniture, it is important to understand that the load on it will be enormous. Therefore, wear resistance is a fundamental factor, otherwise in a couple of years you will have to pull sofas, change the upholstery of chairs and repair tables with beds. Budget options furniture will reduce the initial budget, but in the end will hit your pocket hard when they soon fail. Focus on manufacturers who conduct product quality tests. Self-respecting factories even indicate the minimum service life of furniture.

We provide individual cabinets or shelves. There are not enough beds for the full comfort of the guest. He needs somewhere to put his phone, bag, other little things. Each guest should have a personal shelf by the bed, and it is better that it be a cabinet with a lock (in the case of separate rooms for one guest, a door that can be locked with a key).

Mattresses, pillows, bed linen. Today, furniture hypermarkets offer a lot of options for choosing the necessary things. So, a pillow can be bought at a price of 150 rubles. I must say that this is a good choice, because they will have to be changed more often than other things. Mattresses are a much more expensive purchase. To preserve their original appearance, it is recommended to use mattress covers that can be removed and washed or replaced.

Advertise a mini hotel

According to statistics, two-thirds of tourists book accommodation online. If you want to keep up with the times and not lose the lion's share of customers, you will have to take this factor into account. It is advisable to provide for the costs of creating your site, its promotion on the Internet.

You also need to place data about your point on booking sites. Placement in their databases is usually free, subject to a number of requirements (read on each site separately). It is better to apply a couple of months before the opening. But for the received guest, you will have to pay a commission, which can be up to 20%. The more popular the resource, the greater its commission. The most famous sites are Booking.com, Hotels.ru, ostrovok.ru, etc.

Where to begin

You need to start by choosing a city. And here there are two options: the city in which you live (easy business control); a city where there is still inexpensive real estate or land.

Sometimes I will allow myself to insert some sensible remarks into the texts of articles. Do not miss. Here is the first of them - "There is no such hotel that cannot be promoted, you just need to find "your" client for it." For an example, I will take St. Petersburg. Why, you ask, not Moscow or those who have become fashionable on the eve of Sochi? Why promote something that is already popular, and where people go. Although the same summer-crowded hotels in Sochi or Anapa are deserted in winter, in autumn and spring. It is interesting for me to work with such facilities that will fruitfully gather people for all 12 months, and not just during the season. We will write a separate chapter about hotels in the south, and a little later we will also touch on the features of the guest business of the capital.

Center or outskirts

Make as many identical numbers as possible, do not allow a difference in the sale price of more than 7-10% (otherwise you will have different classes of people).

I would like to make a small correction: everything that I wrote about, and will continue to write about, is focused on hotels that want to make good money all year round (especially in winter). If you have prepared and planned everything correctly in the winter, then in the summer you can hardly work.

The client does not like it when his room is made in bright colors and resembles a hospital. Dark color creates comfort. You should not save on the floor, a lot of people walk on it, and they also carry heavy suitcases."

San unit device:

• shower cabin;
• hanger for 8 towels (two large, medium and small and two under the feet);
• terry white bathrobe;
• bath in light colors;
• the floor is tiled in blue or green;
• shelf for accessories;
• glass for toothbrushes;
• liquid soap;
• in the shower there should be another shelf with shampoo, soap and a hair cap;
• the color of soap and water in the toilet should be either green or blue and should not stand out from the general style;
• towels must be white, as well as linen in all rooms (not cheap!!!);
• change of linen takes place every three days and/or after each departure;
• each bathroom must have good waterproofing.

How to build a hotel

Where to begin

Before you open your hotel, you must clearly answer yourself - why do I need all this. Such judgments as "Your own hotel is cool, fashionable and prestigious" - we do not consider. Our company works and helps serious people who are eager to earn tangible profits. If your motive is to "earn money" - then we are on the way.

You need to start by choosing a city. And there are two options here:

• the city where you live (easy business control);
• a city where there is still inexpensive real estate or land.

Sometimes I will allow myself to insert some sensible remarks into the texts of articles. Do not miss. Here is the first of them - "There is no such hotel that cannot be promoted, you just need to find "your" client for it."

For example, I will take St. Petersburg. Why, you ask, not Moscow or those who have become fashionable on the eve of Sochi? Why promote something that is already popular, and where people go. Although the same summer-crowded hotels in Sochi or Anapa are deserted in winter, in autumn and spring. It is interesting for me to work with such objects that will fruitfully gather people for all 12 months, and not just during the season.

We will write a separate chapter about hotels in the south, and a little later we will also touch on the features of the capital's guest business.

Center or outskirts

Let's say that you have decided on the city. Now you need to design the location of the object of further profit. There is no hotel that could not be populated, but there are hotels that do not match their price.

Consider both options: the center and the outskirts. If you are building a hotel not in the center, then you need to understand who will go there. Let's take, for example, a hotel near the Avtovo metro station (and we have come across worse options), not very wealthy people, in a word, not tourists, will go there to live. Always remember who your customer is.

If you are building a hotel for tourists, you must understand that the center is important for them. But if you manage to fill your hotel only during the white nights, and the rest of the time it will be empty - it will be a disaster! The hotel should ideally be able to accept both tourists and ordinary mortals who come to the city for work or to visit relatives. Of course, a small part of tourists come to see St. Petersburg in winter, so give them the opportunity to stay in your hotel.

Make as many identical numbers as possible, do not allow a difference of 7-10% (otherwise you will have different classes of people).

Don't make the room rates too high.

Study the market and find out how much a competitor's hotel room costs. Make your price 10% lower in the first year of the hotel. Sign contracts with travel agencies and booking agencies. Don't skimp on their % commission. The only true friends in your business are travel agencies.

Find all the businesses in your area and enter into corporate agreements with them, for which you will also offer % of the commission and discounts.

Do not offend those who send people to you: this is your money and your stability.

Try to fill your hotel as much as possible low prices than half - on high.

Those who maintain hotels on the outskirts must remember that their client is, first of all, a business traveller.

It makes no sense to make 4 and 5 star hotels on the outskirts of the city. You will not compete with the hotels of the center (especially in winter).
I would like to make a small correction: everything that I wrote about, and will continue to write about, is focused on hotels that want to make good money all year round (especially in winter). If you have prepared and planned everything correctly in the winter, then in the summer you can hardly work.

What is a standard room…

On average, the area of ​​the room should be - 25m2: 20 m2 - the room itself, the rest - utility rooms and part of the corridor. If you have 1000m2, then it is optimal to place 40 rooms on them. "Conveniences" in the room - shower and toilet - should occupy about 4 m2. Each of the rooms must be able to accommodate a double bed (double room) or two separate beds (single room). For every six standard rooms, make one suite and one junior suite.

By international standards junior suite is a room with a larger area than all other rooms (except suites), with an improved design, with one large double bed, a fold-out sofa, with a deep bath (but not a jacuzzi - for hygiene reasons), a large diagonal TV with an LCD monitor , with telephone and refrigerator.

By international standards, a deluxe is a 2-room suite, but in Russia it is often just a large one-room suite, with high-quality repairs, design know-how, a shower, a toilet with a bidet, a small meeting room with easy chairs, a good TV and a sofa. .

A standard hotel room is two beds that can stand together and separately (minimum width - 140 cm), the floor, like in the entire hotel, is dark, in the room itself there is a dark carpet, pleasant to the touch, a minibar is possible - as Additional income for the hotel. Each room has a wardrobe for outerwear, a mirror at the entrance, a bedside table for suitcases and a hanger. In the room itself there is a telephone, a TV set, a wardrobe, 2 table lamps, 2 chairs or armchairs, two bedside tables for small items.

"The client does not like it when his room is made in bright colors and resembles a hospital. The dark color creates coziness. You should not save on the floor, a lot of people walk on it, and they also carry heavy suitcases."

San unit device:

shower cabin;
hanger for 8 towels (two large, medium and small and two under the feet);
terry white bathrobe;
bath in light colors;
the floor is tiled in blue or green;
shelf for accessories;
glass for toothbrushes;
liquid soap;
in the shower there should be another shelf with shampoo, soap and a hair cap;
the color of soap and water in the toilet should be either green or blue and should not stand out from the general style;
towels must be white, as well as linen in all rooms (not cheap!!!);
change of linen takes place every three days and/or after each departure;
each bathroom must have good waterproofing.

Place suitcase breakers in the corridors so that hand luggage does not spoil your walls. Make a reception next to the entrance, put a scanner, a printer and a fax there, if you wish, a bill counter and a banknote detector, and be sure - a computer with the Internet. Provide free WiFi throughout the hotel.

Take a special block for cooking and household needs. If you offer a full meal - do not skimp on a good cook. Use a microwave oven for simple heating. Also in the kitchen there should be a refrigerator, an egg cooker, a coffee maker and a mini-warehouse. Put a boiler with hot water in the utility block, leave some space for the maid. Remember, the hozblok must be invisible.

Equip special smoking areas, do not allow smoke in the rooms.

HOW TO PROMOTE A HOTEL TO EARN MONEY?
How many rooms do you want to "promote" the hotel? 10 numbers or 100? It is possible for 1000, the essence of the methods of work will not change. You can trade both oil and pies, but remember that legal business is hard money, but those who are afraid to do business should not even try. It is best to be born a "son of an oligarch" and not worry about anything ...
But if you are not so lucky, then it will probably be interesting for you to learn about the principles and features of our method of "promotion" of the hotel business. This method is suitable for both large hotels and mini-hotels.

"Hotel earnings directly depend on its occupancy. Increase not the price per room, but the number of customers in the hotel."
Your Alexey Arseniev.

Focus on partners. Who are they?
travel agencies;
Corporate clients (partners of any enterprise who stay at your hotel);
Regular customers (not the most significant part. Because they don't stay more than 1-2 times a year).

If the hotel has a good occupancy (from 100 rooms), then bars, taxis and other related services in your hotel automatically begin to bring in a significant income.
The disadvantage of good occupancy is an increase in the cost of laundry, cleaning and staff. Your task is to find the golden mean.

"There is no hotel that cannot be 100% occupied, there is bad management and inadequate prices."

Search for partners among travel agencies (love them).
How to search for travel agencies? Any travel agency will agree to work with you if they see a benefit for themselves (the possibility of their own earnings with minimal effort). We need to help travel agencies.

Example:
Travel agency: I will check in the hotel for you completely, and you will pay me 40% commission.
Hotel: I do not agree with such conditions.

Why not, you say? If the travel agency fulfills its condition, you will have excellent occupancy. And if not, you will no longer cooperate with her.

Take any directory of travel agencies, ring up all the organizations involved in inbound tourism, and offer them your services.

Attention: only a professional who can offer mutually beneficial discounts and joint promotions should organize this process.

Look for partners in other regions and in other countries who will send tourists to you. Study the system of on-line booking and Internet orders.

Looking for corporate clients. High-quality PR should also be present inside the hotel itself. Tourists must become regular customers and bring you new customers (your friends). To do this, the hotels conducted a survey. Offer to conclude contracts directly at the hotel. Corporate clients are also interested in a discount (5-40%: determined by the season and their own greed).

It is best to look for corporate clients operating in the area where your hotel is located. In addition, the requests of a corporate client, if possible, should correspond to the level of your hotel. If you have a hostel, do not call banks.

"The most effective way to promote a hotel is to work under the wing of a management company."

HOTEL STAFF
Your successful "face" is a good staff.

When hiring an administrator, remember that he is the first person in your hotel. Charm and a friendly smile, pleasant manners and the absence of the habit of smoking are important in it (you must admit that a smoking person smells bad, and this can scare away guests). For a mini-hotel, it is better to hire a girl for the vacancy of an administrator; for a large hotel, a young man is also possible. You should not neglect the standard dress code for administrators: white top, black bottom (no! - provocative clothes that can compromise the female gender).

Training:

The female administrator must be competent in all matters. Knowledge of foreign languages ​​is desirable if you have a specialized hotel or it is located in the city center, where there are many foreign tourists.

"Salary to the staff should be adequate, pay a little higher than the average city prices! Do not underestimate rates, otherwise there will be a craving for overtime."

The minimum working time without a break is a day. The optimal schedule is three days later. Do not allow your administrator to work frequently. His appearance and freshness after two days of continuous work leave much to be desired. Try to keep the administrator busy with work if he has free time - let him sell corporate contracts or conduct surveys. It is necessary to control the work of the administrator. In a small hotel, he should not be embarrassed to be present and help clean the rooms. Before hiring a person, explain to him that he cooperates with people. In a conflict situation, the administrator must listen to the client to the end, and not enter into an argument with him. If your employee does not want to deal with people, let him go to the factory.

"The turnover of administrators in the hotel should become the norm. Since the" administrator "is not a profession for life."

Tips from Alexey Arseniev:

Fire old administrators quickly, and look for new ones for a long time.
The future of your hotel depends on the work of the administrator.
Contact management company, which will offer you already well-trained personnel or will be able to quickly and efficiently train yours.
Remember, if you have leased out the business, the staff is not your concern at all.

The maid is the first person in your hotel. The guest encounters the result of the maid's work 10 times more often than the administrator. A poorly cleaned toilet or garbage in the center of the room can spoil the attitude towards the hotel once and for all!

The administrator must supervise the work of the maid. It is desirable to have a "replacement set" of maids - one working on weekdays, the other - on weekends. Optimal working day: from 10.00 to 18.00. Wishes for the selection of administrators and maids work for both large hotels and mini ones.

Maid Duties:

housekeeping;
change of linen;
control of serviceability of household systems;
reheating breakfast if the hotel does not have a restaurant.
Administrator Responsibilities:

customer support;
communication with the guest;
issuance of all necessary documentation to business travelers;
work with booking systems and internal systems hotel;
acceptance of payment;
filling in the reporting documentation;
participation in the preparation of breakfast;
cleaning the room in the absence of a maid.

Rules for administrators

Everything Bad mood and personal problems remain behind the doors of the hotel.
Always keep a clean and tidy appearance.
Customers should be greeted standing up and with a smile.
Be polite, always express interest in everything the client tells you about.
Clearly know the advantages and disadvantages of each number.
Try to immediately calculate what problems may arise with this client and options for resolving them.
Know the set of the most frequently presented complaints and the model of your behavior in each of them.
If a guest has a complaint, there is no need to explain to him for a long time and in detail why this happened. It is better to quickly correct the situation (if it is in your power).
Before you say "no" to a client, try your best to say "yes".
Even if you initially know that you can’t help in any way, pretend to be active in solving the problem.
Not a single remark of the client should be left without attention.
In any situation, remain calm and calm and do not raise your voice.
There are no unsolvable problems.
Before calling the office, try to solve the problem on your own.
Try to remember and recognize the guests.
It’s good if, when addressing a guest, you call him by his first name and patronymic.
Be aware of the events taking place in the city in order to always be able to help the guest organize his leisure time.
If you know that you do not have sufficient information about the city, then be able to quickly find it.
The customer in front of you is always more important than the potential customer on the phone. If a client is standing in front of you and the phone is ringing, do not be distracted by the call until you have finished talking with the guest. If he has time to wait, he himself will offer to pick up the phone.
Never speak ill of your superiors or the reservations department in front of guests.
Be polite.
If the client is nervous and raises his voice, there is no need to argue with him. Listen calmly and silently until he speaks. After that, promise him that you will try to solve the problem and let him know the result.
When the guest leaves, wish him a happy journey.
If you know how to improve the activities of the hotel and administrators in particular, report it to the management.
These rules must be strictly followed.

HOTEL MANAGEMENT

Your hotel should be managed by a specially hired and well-trained manager (like a captain on a ship). Everything depends on him, although it is difficult to outline the clear boundaries of his work. His duties range from supervising a maid to doing laundry by hand. Any hotel needs a manager, as they usually pierce on trifles. The manager is responsible for organizing all the internal processes of the hotel.

A collective portrait of an exemplary manager: a woman or a man, with high responsibility. Punctual, meticulous, stubborn, skillfully communicates with all the hotel staff (rarely encounters clients), is able to make non-standard decisions, must have a higher education (maybe a non-core one).

If you have a mini-hotel (7-10 rooms) - it makes no sense to keep your manager, the management company will offer you a good specialist for a part-time job. Thus, you will save on your expenses and will not lose quality.

The average age of a manager is 25-35 years old, when the brain is not yet ossified and is able to generate ideas. It is necessary that the positions of the manager in the work are shared by the people around him.

"Remember, the manager is the person who nullifies customer complaints, helps the hotel avoid losing customers. A good manager is saving you money."

The occupancy of hotels, on which your personal earnings depend, also partially depends on the manager.

Occupancy is the percentage of the maximum number of days a hotel can operate in a given month. For example, let's take a hotel with one room. There are 30 days in a month. Let's say that the room worked for 20 days, it turns out that the occupancy rate is 60%. Take a hotel with 20 rooms and a month with 31 days. 100% occupancy: 20 times 30 = 629 days. On average, each number worked for only 17 days, hence we get: 20 times 17 = 340 days. 340 divided by 620 and multiplied by 100, we get 54% occupancy.

Attention, do not let yourself be deceived by another management company - consider the% occupancy.

Our management company guarantees 85% occupancy per year (at average market prices).

With a good occupancy, you will actively earn additional services (mini-bar, taxi, etc.). If you have a good percentage of occupancy and low prices, do not rush to raise them - earn on an additional service. Once again, do not forget - personnel decide everything. Contact the management company and you will have a stable occupancy rate. Self-operated hotels only reach a maximum of 69% of occupancy. There is time to think!

What to choose: rent or management?

The best way to make regular profits is to rent or manage your hotel. At the same time, both the entire object and its part (parts) can be rented out.

Renting is the renting of a certain number of rooms for a certain price, which is negotiated in advance.
Management - housekeeping in a hotel for a fee (%).

Pros of renting:

Monthly payment schedule.
All expenses are borne by the management company.
The owner receives money a month in advance.
The owner does not spend money on management, taxes and advertising.
Management benefits:

The costs of management, maintenance and taxes are borne by the owner of the hotel, but the management company optimizes them.
The management company bears the costs of advertising and development.
The management company gives a good percentage of hotel occupancy.
Advantages of the Management Company (us):

It has a network of hotels, which means it provides a wide choice for the end consumer.
Saves the client from independent search.
Provides highly qualified managers who communicate between the hotel and the client.
Optimizes taxes.
Earns you money from the first day of work.
Management is 30-40% of the hotel's income.

"You should not quarrel with the management company, as it is she who shares her clients with hotels. You can lose both clients and the management company at the same time."

Is 40% payment for the services of a management company a lot?

We believe:
Your maximum self-employment occupancy rate is 70% (80% in summer, 60% in winter).
Your minimum expenses for advertising and commission to travel agencies - 20%.
The staff and hotel management costs are 10%.
Taxes - 6%.

Total - despite the fact that everything is debugged - you get 36%

At the output, 70% - 36% = 34% - this is your net profit.

If you contact the management company, then the hotel occupancy increases to 82.5% per year.
You give 35% to the management company.

Total: 82.5% - 35% = 47.5%.
Tax expenses on your part - 3%.

Output: 44.5% - Your net profit, which is 10.5% higher than you could earn on your own.

"Objectively, it turns out that working with a management company is the most effective growth of your funds."

SERVICE PART OF THE HOTEL

Hotel technical support

Any hotel is subject to depreciation. The key to successful and long-term operation of the facility is the high-quality construction of the building itself and its interior decoration. Simple, beautiful and reliable - the success of your hotel business directly depends on this.

The two main problems that every hotel faces at one time or another are electricity and water. Someone must certainly monitor the health of the bathrooms and boilers in the hotel. (Girl administrators - this is not for you technical specialists). For these purposes, you need a special person who would know the hotel for a long time and prevent water leakage, leading to leakage of the money itself from your pocket.

It is advisable to keep your permanent technician if you have more than 30 numbers. Hiring a specialist from the management company for part-time, you will significantly save your money (if there are up to 30 rooms).

The duties of the technician include daily inspection of bathrooms and pipes. A hotel is like a submarine: a small leak can lead to disaster. Remember, with good repairs, pipes rarely leak. Attention, the technician must be able to go to the place at any time in case of emergency. Be sure to specify this item when applying for a job.

A hotel in poor condition will be difficult to sell to both the investor and ordinary customers. Consider: in the summer, a room costs about $100. In case of a "flood", you will not only not earn this money, but also spend even more on repairing equipment in the hotel.

"Quality repairs are not always expensive. Don't be fooled!"

You can always do it qualitatively, reliably and relatively inexpensively. We can organize all repairs at the lowest prices in town or make an optimal estimate. But then, you will look for performers (on your own).

Our repair terms are standard, in order to avoid quality degradation.

With us you always optimize your expenses!

ADDITIONAL SERVICES

Remember, with good occupancy, you will activate the work of additional services (mini-bar, taxi, etc.).

You can organize breakfasts, lunches and dinners, or just breakfasts at the hotel. If you don’t have a chef on staff, arrange with a food delivery service and work with them for %. You can increase the price of food in your hotel by 20% of its original cost.

The mini-bar can also become your assistant. Small refrigerators with sweet and soft drinks can be equipped in every room in the hotel. Juices, soft drinks, beer and other low-alcohol drinks are especially popular in summer. Strong alcohol is sold only under a license, which can be obtained, but it will take time and money. Therefore, only large hotel complexes offer this service.

We recommend that breakfast be included in the room rate. It must be complete, able to feed any man or woman of reproductive age. If you do not have your own chef, for breakfast you can use instant porridges, cuts for sandwiches, serve juices, coffee or tea, feed yogurt or eggs. The main thing is not only to feed the client, but also to present it beautifully. Your hotel should become for him an aesthetic center, a museum, and not a hospital where everything is done only for practical purposes: to eat so as not to die.

Another important additional service hotels - tourism. My travel company it is appropriate to open if your hotel has more than 100 rooms. In other cases, it is better to conclude an agreement with a third party travel company and receive your percentage (usually 20%). You can organize sightseeing tours around the city or suburbs, as well as special tours for individual objects.

Taxi can also act as an additional hotel service. For transportation of clients, it is easiest to negotiate with a large taxi company. For example, ours.

The hotel must have Internet: landline or WiFi. Wi-Fi will be easier and more affordable.

Also in the hotel you can sell personal hygiene products, slippers and bathrobes.

We recommend to make a part (at least half) of the above services free of charge for the client, slightly increasing the cost of the room itself. Additional free service appropriate to voice in commercials.

Remember: most customers do not like the "rat-mongering" and "poor-mongering" on the part of hotels.

"Don't forget the nice free lollipops at the reception. A good customer can get a towel or slippers as a gift."

"The greed of the fraer ruined, or the miser pays twice." This is not about you!

Legends and myths of the hotel business

In the hotel business, as in any other, there are many myths that not only beginners believe, but even sometimes gurus. Here are the most important ones:

• Hospitality - profitable business. But any idea can be screwed up without competent management. Now the most effective method use of real estate - under the hotel. It is more profitable than building and maintaining business centers or shopping centers if you properly organize the hotel.
• "I will run the business myself and make more money than with a management company."
• Maybe someday you will come to this ... But if you do not have experience and flow, driving on your own you will only lose time and money.
• “I will hire a person for a salary of 2,000 euros, and he will check in the whole hotel for me.” If there were such specialists, they would have opened their own hotels long ago. Although it is not difficult to fill an inn, see paragraph above.
• “I will advertise on the Internet and highly qualified personnel will come to me.” If it were that simple, recruiting agencies would have suffered losses long ago. Remember - cadres decide everything, but there are no irreplaceable people.
• If you think that the design and quality of repairs do not matter, the hotel business is not for you.
• "I can always sell the hotel as ready business". You are right, but in the event that it really works and makes a profit. We often had to witness how people sold a hotel with 7-8 rooms in the city center: empty, without customers and as a ready-made business. At the same time, it is a shame to name the price for it out loud, when translated into numbers, the payback of this hotel is over 20 years. Such hotels are sold for years until the owners lower the prices to adequate ones. You can sell a hotel if you make a good offer. The client must recoup it in a maximum of 7 years.
• "Winning is harder than winning it." When everything is in order, people relax and lose control. Don't stop there. Don't forget about your friends: reconnecting is very difficult.

Weaknesses and common mistakes
"Where thinly there it breaks." Each hotel business (however, like any other) has its thinnest point - it's customers. There are never many of them. And the basis of any marketing is not only to attract customers, but also to keep them.

Errors:

Client

• If a client came to you once, he will come back again. If a travel agency has sent a client to you, it will do it all the time. It will not become a permanent phenomenon if you do not have a hand in it.
• The most erroneous opinion: "I'd rather earn in the summer, and in the winter I'll be empty." The hotel must operate all year round. In the hotel business, summer is 5 months and winter is 7 months. If you work only in the summer, you lose more than half a year. The client who came to you in the summer may not come next summer. And finding a new one will cost you three times more than keeping an old one.
• You shouldn't have a class division. Try to ensure that your customers have the same income.
• If you are actively loaded by travel agencies, corporate clients, respect them - prepare accounting documents for them for accounting, this is very important for them.

Advertising

• You start advertising by looking at the result. Rule: "Advertising should be given based on clear customer market research." We do not recommend advertising in non-specialized printed editions(in the collections of all companies). The probability that you will be found there is low. Do not place ads in glossy magazines if these ads are non-image.
• Starting an advertising company - think about who exactly you can offer your services to. Today there are more than 450 hotels in St. Petersburg. If you want to offer yours as 451 - come up with favorable conditions on your part, otherwise you will end up in a long line of people waiting.

Hotel

• Correctly calculate the number of staff. (The main thing is that the number of staff does not exceed the number of hotel rooms). Calculate how many rooms your maids and receptionists can serve. According to our calculations, one maid can serve at least eight rooms per shift, and the administrator - ten.
• Feel free to lower the price, as your main indicator of wealth is hotel occupancy.
• Feel free to raise the price for peak dates such as New Year. Try to adequately respond to the flow of people.
• Do not double book. Don't be greedy and don't take on more customers than you can handle. This will kill your reputation.
• Don't forget that the most weak spots in the hotel - it is electricity and water. The monetary losses in the event of an accident are incommensurable with the savings on high-quality plumbing and electrics.
• Don't skimp on staff. If you are not satisfied with your employees, contact the management company, it will solve your problems.
• Do not follow the lead of junior staff. There will always be a replacement for them.
• Try to keep your occupancy percentage always as high as possible. If 70% of the rooms are booked at high prices, let the remaining 30% be at average prices. Do not forget how to make money on occupancy.

Business plan for opening a small hotel with 20 rooms in a city with a population of 700 thousand inhabitants.

How much money do you need to start a hotel business

According to preliminary calculations, it will take about 11,610,000 rubles to open a hotel with 20 rooms in a rented room:

Investment capital is planned to be collected from the personal funds of the project initiator (30%) and borrowed capital - a bank loan (16% per annum for 5 years).

Description of the offered products and services

In our hotel, clients will be offered standard double rooms (9 units), single "budget" (8 units) and double "luxury" (3 units). The price of a single "budget" is 2000 rubles. per day, double standard - 3200 rubles, double deluxe - 4400 rubles. The maximum capacity of the hotel will be 32 people. Visitors will be provided with free wi-fi, iron with ironing board, set of bathroom accessories. A shop and a buffet will be open from 07:00 to 23:00, where you can buy hot pastries, drinks, confectionery, tea, coffee and personal hygiene items. According to our calculations, the average annual occupancy of the hotel in the first year of operation will be 70%. That is, on average, out of 20 rooms, 14 will be paid. The peak, busiest period will fall on September - December and February - May. Decline in demand for hotel services expected in January and during the summer months from June to August. We will also take into account the time to promote the business, to create a base of regular customers.

Potential Annual Revenue will amount to 15.12 million rubles.

Download hotel business plan

Hotel production plan

The size of the leased premises according to the plan will be 580 square meters. The premises will be located in a densely populated part of the city, a 15-minute drive from the city center. This is a very convenient location, with several access roads and ample parking. The rent will be 203,000 rubles per month. The contract is concluded for 8 years with the possibility of extension. The room meets all sanitary and hygienic requirements for such objects. Here are just a few of them:

• The volume of living space per person is at least 15 m3;
• There are all necessary communications, including hot and cold water supply, electricity, ventilation and sewerage;
• Each room will be equipped with a ventilation system;
• The garbage chute is installed on the stairwell. The wall of the chamber is lined with ceramic tiles.

The average room size will be 25 square meters. 20 meters will be allocated to the room itself, the rest - to the bathroom and corridor. In total, the hotel will be equipped with 20 rooms (this is optimal for a room area of ​​580 square meters). 500 sq.m. will be allocated for accommodation. meters. The rest of the space will be dedicated to the reception, utility rooms, staff room, ironing room and a small shop-buffet. A standard hotel room will include two 145 cm wide beds, a wardrobe, a mirror at the entrance, a nightstand for suitcases, a telephone, a small TV, two table lamps, two chairs, an armchair, a couple of nightstands for small items and a mini-fridge. The floor covering will be soft carpet. The director (manager), reception workers (2 people), cashier (2 people), service personnel - cleaners and laborers (5 people), room booking agent, advertising and promotion manager of the hotel will be employed as the staff of the organization , accountant, buffet worker (2 people). The total staff will be 15 people. Wage Fund - 248 thousand rubles per month.

What taxation system to choose for opening a hotel

The organizational form of the hotel will be a company with limited liability with two founders. As a taxation system, it is planned to apply the simplified tax system (“simplified”), 15% of the organization’s profit.

Marketing and Advertising

The following advertising channels are planned to be used as ways to promote hotel services:

Hotel financial plan

The final stage of the business plan is the calculation of profitability and return on investment. The fixed monthly expenses of a mini-hotel will be:

Total - 848,760 rubles per month.

How much can you earn at the opening of the hotel

Net profit at the end of the month of work will be 349,554 rubles, profit per year - 4,194,648 rubles. The profitability of the business is 41.2%. With such indicators, you can count on a return on investment after 33 months of hotel operation.

Recommended download hotel business plan, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for opening a hotel

1. Creation marketing strategy, market analysis.
2. Search and purchase of premises.
3. Registration and obtaining certificates, permits.
4. Purchase of equipment, furniture.
5. Hiring staff.
6. Arrangement of rooms in accordance with the requirements and norms of regulatory authorities, GOST.
7. Advertising.
8. Starting a business.

How to choose equipment for activities

When choosing equipment and furniture, it is worth remembering that there is a mandatory minimum set of equipment that should be in every room. You will need to buy a table, chair, bed and wardrobe. It is also necessary to install a lamp, hang a mirror, lay a carpet or bedside rug. When choosing the necessary one, it is worth giving preference to a single style of room design. Harmony is the way to business prosperity.

Which OKVED to indicate during registration

• 10 - hotel activities;
• 20 - provision of places for short-term residence;
• 30 - camping activity;
• 90 - provision of other places for temporary residence.

What documents are needed to open

To legalize a business, registration of an individual entrepreneur or LLC is required. If the opening of a hotel is planned in a residential premises, a change in the status of the premises will be required.

Do I need permission to open

Opening a hotel is not subject to licensing. Obtaining a certificate for assigning stars is a voluntary service. But it is necessary to obtain permission from the SES and the fire inspectorate.

Opening technology

The technology for opening a hotel is whether a new building will be built or apartments located on the first floors of high-rise buildings will be converted in the private sector. With new construction, it is worth adhering to the requirements of norms and GOSTs. If redevelopment is carried out, the main thing is to legalize it. The prosperity of a business depends on the quality of the services provided: the cleanliness of the room, the availability of an Internet connection, the attentiveness of the staff play an important role. The choice of individual style is the way to recognition. Make the hotel the best in the region, and it will bring a significant profit.

The hotel business is developing rapidly and rapidly today, and one of the main reasons for this is its high demand. High economic activity, the development of tourism lead to the fact that in most cities - both large and small - there is a growing demand for places to accommodate guests. This is especially true for inexpensive hotel rooms and medium category rooms. If you are thinking about how to open a hotel, most likely we are talking about a private mini-hotel: it is he who can be organized at the lowest cost, and it will pay off relatively quickly. Travelers usually prefer just such establishments: of course, there are no huge conference rooms or a dozen restaurants for every taste, but these places usually differ in low prices and almost home comfort.

Which hotel to open

The mini-hotel format is optimal if you are just entering the hotel business. However, you should know that even a small hotel will definitely require considerable investments, and you need to be prepared that it will not pay off right away. And one of the first tasks that a future entrepreneur will have to solve is attracting investors. But before you think about financing the enterprise, you need to decide what kind of hotel you want to open.

Small hotels are those with no more than 50 rooms. These include:

• apartment-type hotels (about 10 rooms not removed from the housing stock);
• mini-hotels for 10–20 rooms
• small hotels located in separate buildings, their number of rooms can be up to 50 rooms.

Depending on the level of services provided by the hotel, its price category is also selected. It could be:

• low budget student hostel,
• small economy class hotel,
• comfortable business hotel,
• apart-hotel (it can be either mid-level or luxury).

Another option for organizing a hotel is the so-called "apartment". This type of activity in Lately is very popular with entrepreneurs, and therefore it is worth dwelling on it in more detail. Such a business is among the "gray" - not formalized properly. It is done like this: several neighboring apartments are bought in one house, it is done minimal repairs(rarely - redevelopment), apartments are furnished, and it remains only to find clients for daily rent (usually through ads on the Internet or in local newspapers). It would seem that opening a private hotel in this case is very easy.

But even here there are difficulties of their own, for example, neighbors may be indignant at the fact that there is a “passage courtyard” in the adjacent territory, and, having escaped to another city, tourists and business travelers often do not want to behave decorously and nobly, but on the contrary, they prefer noisily and with relax on a grand scale, which again causes dissatisfaction with the neighbors, and even complaints to the appropriate authorities, which can turn into trouble for the "underground" businessman.

Doing any business without proper registration is always a risk, illegal business entails not only administrative and tax, but in some cases criminal liability.

In addition, the work of the entrepreneur in this case is not easy: you have to look for guests on your own, enterprises, institutions and organizations are immediately excluded from the number of potential customers (they need supporting documents for reporting), there will be difficulties with placing full-fledged advertising, because the hotel officially is not considered, and each client who came to the ad may turn out to be a tax representative.

And although without the costs of official registration, compliance sanitary norms and paying taxes, such a business may seem profitable, whether these incomes justify the high risks that are inevitable in this case is an open question, and everyone decides it on their own.

And yet, speaking of how to open your own hotel, we will consider a business that is conducted legally. And you need to start it with or, and then move on to solving other important tasks.

Finding a suitable room

One of the most difficult and at the same time the most important questions is where to open a hotel. It is best to find a room in a business or historical part of the city. Infrastructure should be developed here: transport stops, cafes, restaurants, shops. It would be nice if the sights were located nearby. A beautiful view from the window is a plus for the hotel, although, of course, they don’t charge extra for it.

Even if the institution will not occupy the entire building, it is desirable that your hotel has a separate entrance.

One of the reasons for the high cost of this enterprise is that it is desirable to buy the premises. It is hardly worth renting a building for a hotel: too much investment will have to be made in its interior and equipment, and an unexpected proposal from the landlord to terminate the relationship can result in big losses and, of course, loss of business. An acceptable option is a long-term lease with an option to purchase.

If it is possible to involve in the project significant funds, you can start building a separate hotel building, but at the same time you need to be aware that the search and purchase of a suitable site, the preparation of permits, design and construction works may take more than one year.

The best option is to purchase a room for a hotel. It can either be non-residential or represent several apartments (a large communal apartment is also suitable for these purposes). The area must be 300 sq. meters and above. If you buy apartments, they will need to be removed from the housing stock. Be prepared for the fact that this procedure will require costs - both financial and time.

Hotel interior: important details

After choosing and acquiring the premises, it's time to start creating a hotel project, redevelopment and repair. Moreover, the coordination of the project and obtaining permits for redevelopment can take much more time than the actual repair. Reconstruction of the premises and its documenting can be up to half the value of the property itself.

When the redevelopment is completed and you begin the interior decoration of the hotel, you can already apply for approval to the interested services (sanitary and epidemiological station, fire supervision), as well as conclude contracts with public utilities.

The creation of the interior of the hotel has great value, although there are no uniform rules here and cannot be. The approach to arranging the premises will depend on the concept of the hotel, as well as on its price category. Somewhere business and practical minimalism will be appropriate, somewhere - eternal classics, and someone wants to make rooms with rich decoration - it all depends on the owner's tastes and preferences. target audience. But the main thing is a comfortable layout and high-quality repairs, the rooms should look clean and tidy, even if they are not luxurious.

Another important point - furniture and plumbing must be of high quality. It’s not worth saving on them too much, such savings can turn into additional costs: flimsy furniture will quickly break down, because it’s no secret that “public” property is rarely treated with care.

Make sure that the hotel has its own corporate identity, which is noticeable even in small things. Needless to say, it is better to entrust the development of the interior professional designers.

Mini-hotel staff: how many and what kind?

It is better to be puzzled by the selection of personnel a few months before the planned opening. By the time the work begins, employees must have all Required documents and they themselves - to be trained and ready to get to work.

You need to recruit staff based on what services you plan to provide in the hotel. If, for example, the guests will be provided with food, cooks will be needed. As for the attendants, there is a rule: its total number (administrators, maids, porters) is approximately equal to the number of rooms.

If the hotel is small, employees can combine different positions(administrator - to make reservations, maid - to be responsible for the laundry). This is beneficial both for the owner, who does not have to keep extra staff at work, and for the employees themselves, who can earn more.

An important requirement for hotel staff is knowledge foreign languages(at least English). It is necessary to organize systematic training and refresher courses.

Services in the hotel: important and secondary

First and foremost, the rooms must be clean. Daily cleaning, timely replacement of linen and towels is a prerequisite for the operation of each hotel. If it is not possible to organize laundry in the hotel itself, you should conclude an agreement with a third-party company providing this type of service.

A breakfast consisting of coffee, tea, and ready-made cookies can be provided by the hotel, even if there is no restaurant or cafe on site. If your own cafe is planned, you need to be prepared for additional costs. To open it you will need:

• equipped room that meets all fire and sanitary requirements;
• all necessary permits and approvals;
• staff: cooks and waiters;
• liquor licenses.

However, your own cafe or restaurant is already a separate business, you will need to attract customers to such an institution from outside, only on the guests of a mini-hotel it will not pay for itself. It is much easier to negotiate with one of the neighboring cafes about the delivery of food to guests in the room or, for example, about discounted breakfasts.

The hotel should be able to provide its visitors with car parking, safe, internet, telephone, and, if necessary, temporary registration.

Another unconditional obligation of the hotel is to ensure the safety of customers. To do this, he must have an agreement with a security company, installed an alarm button. We must not forget about fire safety measures: emergency exit, fire detectors. There will also be a guarded parking lot.

Separately, it is worth taking care of guests with children (baby cots and high chairs will not interfere in the hotel) and disabled visitors (you will need a spacious elevator and ramps).

Hotel advertisement

You need to inform everyone about the opening of the hotel in advance, preferably 2-3 months in advance. Place a banner on the building about the imminent opening, give information in travel agencies, create a hotel website and advertise on the Internet, on specialized resources.

Quality service and reasonable prices will do their job over time - there will be your own client base, and yesterday's guests will recommend the hotel to their friends.

We consider the profitability of the hotel

The fact that a hotel is a costly enterprise has already been said more than once. It's time to calculate how much it costs to open a small hotel. Of course, the calculations will be approximate, in order to get an accurate idea of ​​\u200b\u200bfuture expenses and incomes, you will need to obtain additional information:

• find out how much the service is in demand in your city (its population, the level of infrastructure development, the state of the tourist destination, business and production, what sports or cultural events are held here);
• analyze the market: how many hotels are in your city, what is their advertising and pricing policy, how busy are they and how does seasonality affect this);
• make a preliminary cost estimate: the cost of real estate in the village, as well as prices for construction and other work;
• decide what the concept of your hotel will be: the composition of the number of rooms, the services provided, the level of service and, as a result, the target audience.

As you can see, it is almost impossible to answer the question exactly how much it costs to open a mini-hotel, too many factors will influence this. Investments in a capital hotel can be ten times greater than in a regional one, so the figures below are very approximate.

You can open a mini-hotel with 10-15 rooms in a small regional town by spending about 8-15 million rubles. At the same time, a small hotel in St. Petersburg or Moscow will require about 50 million rubles. And if you decide to build a separate building and purchase a land plot, the cost will increase to 150-200 million rubles.

All expenses for organizing a hotel are divided as follows:

• 50% - for the purchase or construction of premises;
• 25% - for redevelopment, (including project and administrative costs);
• 15% - for interior repairs, interior decoration, purchase of equipment and furniture,
• 10% - other expenses (costs for salaries and staff training, advertising, purchase of consumables).

In a metropolitan city, a hotel will pay off in about 5–7 years, in a large city with more than a million inhabitants - in 6–8 years. In a small regional town, this can take 9 to 12 years.

The hotel business is not in vain considered profitable, which is why there are more and more new hotels. However, you cannot call it a quick payback, so this is an entrepreneurship for those who stand firmly on their feet, and therefore are not afraid of large investments and large-scale projects. Compiling the same detailed business plan It is better to entrust such a complex and expensive project to specialists.