Documents to open a beauty salon where to start. Beauty salon as a business. How to determine the competitive differences of your salon in terms of customer service

Starting your own business is the ideal option for anyone seeking financial independence. Even a small, but personally created business can bring not only material, but also moral satisfaction. It is recommended to start a business with something simple, for example, by opening an economy class hairdresser. This article will tell you how to open a hairdressing salon from scratch and how much money you need.

You need to start with something simple, for example, with an economy class hairdresser. Such barbershops are usually designed for a minimum number of places and visitors with an average income.

In this case, it is necessary to distinguish between such concepts as a hairdresser and a beauty salon. It is better for an inexperienced entrepreneur to limit himself to providing services such as haircuts and hair coloring, creating men's and women's hairstyles, shaving, and shampooing.

Declaring a new establishment as a beauty salon, it will be necessary to significantly expand the list of services provided, which means increasing the amount of money for the purchase of equipment and rent.

Visitors come to a beauty salon not only for the sake of a new haircut or hairstyle, but also masters of pedicure and manicure, eyelash extensions, eyebrow coloring and correction work in such establishments.

Materials and equipment for organizing the workplace of each individual master can cause a loss incurred by the enterprise, even before its opening.

Attention! Despite the fact that a beauty salon is visited more often, and from the financial point of view, the neighborhood of a hairdresser with a nail master is more than profitable, a novice businessman should still limit himself to a small hairdresser. After the appearance of the first regular customers and the return of the entire amount spent on opening, you can think about further expansion.

How to open a barbershop from scratch step by step?

Selection of premises for a hairdresser

To open a barbershop from scratch, it is not necessary to master the art of cutting and dyeing hair. It is enough to have available from 350 to 420 thousand rubles, a small client base, rent a suitable room, hire competent workers.

The room is selected at the rate of 7-8 square meters per one workplace of the master, as well as the need for a hall for visitors and a bathroom.

Standard economy class hairdressing salons usually consist of 4-6 jobs. Together with a hall, a bathroom and, possibly, a utility room, 43-46 square meters are enough to ensure comfortable interaction between the master and the client.

The premises can be purchased or rented, provided that the lease term is not less than 5-6 years.

A hair cutting salon can occupy the first floor of a residential complex or be part of a shopping center.

Important! Renting a basement is not the best option, usually basements scare away customers, they get the wrong idea about the quality of the services provided.

Permits and licenses

The opening of a barbershop must be formalized.

The ideal option is to register as an individual entrepreneur or open an LLC. The first option is more acceptable and economical; to register an IP, you will have to:

• pay a state duty in the amount of 800 rubles;
• pay for the production of a seal - 500 rubles;
• open a bank account - 1000 rubles;
• get OKVED codes.

On average, registration will take from 2300 to 3000 rubles and about 1.5-2 weeks of time.

If there is a desire, then registration can be carried out through the mediation of third parties, in this case, you will have to pay at least 10 thousand rubles for the execution of documents and the provision of the service itself. OKVED code - 93.02.

After completing the registration procedure, you will need to obtain permits from SanPiN and the State Fire Supervision.

In addition, each hairdresser must have a certificate confirming the degree of his skill.

The owner of the establishment is obliged to conclude agreements on garbage collection, washing clothes, carrying out measures to disinfect the premises, and dispose of fluorescent lamps.

Every barbershop should keep a register of disinfectants.

Important! All employees must have a health certificate.

In the absence of a suitable water supply, ventilation and sewerage system in the premises, you will also have to take care of inviting specialists to draw up an engineering communications project.

Attention! Hairdressing services are not a licensed activity, therefore, obtaining a special permit is not required.

Which is better - LLC or IP as a registration form?

When starting a new business, every entrepreneur is faced with the choice between registering himself as an LLC or an individual entrepreneur.

This choice is not at all easy, depending on the scale of the planned enterprise, both options have both advantages and disadvantages.

If we are talking about one specific hairdressing salon, designed for an average of 500-900 visitors per month, then it is better to register as an individual entrepreneur. In this case, it is possible not only to serve individuals, but also to pay taxes under the simplified taxation system.

It is cheaper, faster to register an individual entrepreneurship, it is possible to independently collect and submit documents. There is no need for a legal address, authorized capital, constituent documents.

The procedure for registering an LLC provides for the existence of a legal address, a bank account, permission for the selected activity, registration with tax and other authorities. For the preparation and submission of many documents, outside help will be required.

Attention! Thus, when planning to open just a small business, it is better to register as an individual entrepreneur.

Which taxation system to choose?

Most individual entrepreneurs choose a simplified taxation system.

If we are talking about an LLC, then most likely the entrepreneur will have to stop at UTII. However, an individual entrepreneur can also choose a single taxation system.

Having chosen the UPSN, the entrepreneur must take care of the purchase and installation of the cash register. The new cash register is registered with Rospotrebnadzor.

For registration you will need:

• passport;
• statement;
• certificate of registration of an individual entrepreneur or LLC;
• documents on the presence of cash register;
• lease contract.

Attention! Installing a cash register is optional, but it greatly simplifies the communication of an entrepreneur with representatives of the tax authorities.

What equipment is needed for hairdressing and beauty salons and consumables?

Renting a room and obtaining registration documents are only half the battle. The main thing to take care of in advance is the purchase of the necessary furniture and equipment. Depending on the scale of the salon, this may require from 250 to 400 thousand rubles.

For a hairdressing salon designed for 4 places, 2 of which are male and 2 are female, you will need:

• 2 hydraulic chairs - 16 thousand rubles;
• 2 chairs with a sink - 30-35 thousand rubles;
• 4 large mirrors - 20 thousand rubles;
• 4 tables - 25 thousand rubles;
• 1 wardrobe or clothes hanger - 2.5 - 4 thousand rubles;
• 2 chairs or benches for visitors waiting in the hall - 14-15 thousand rubles;
• 1 TV - 14 thousand rubles;
• music center - 20 thousand rubles;
• 8 clippers - 25 thousand rubles;
• 4 hair dryers - 12 thousand rubles;
• 2-3 curling irons - 6-8 thousand rubles;
• combs, scissors, razors, hairpins - 20 thousand rubles;
• varnish, cream, shampoo, conditioner - 40 thousand rubles.

The hairdresser should have constant access to hot water, so it is better for the owner of the establishment to purchase and install a boiler. The cost of a boiler ranges between 35 and 45 thousand rubles.

Recruiting staff

For the normal operation of a hairdressing salon, at least 4 experienced specialists are required who are ready to work with clients of different ages, genders and social status.

Important! Not only men and women will come to the hairdressing salon, but also children, so at least one of the employees must have experience in cutting children's hair.

The salary of a hairdresser usually does not exceed 20 thousand rubles, specialists with extensive experience and their own client base earn 25-30 thousand.

Do not hire frank newcomers who have just completed courses. If the client does not like their work, the reputation of the institution will suffer, first of all.

Beginners can be taken as students with subsequent employment.

Attention! From 90 to 105 thousand rubles will have to be spent monthly on staff salaries.

In addition to hairdressers, you need to hire a cleaning lady, an accountant and an administrator.

At first, the owner of the establishment can take on the duties of an administrator, cleaning and maintaining accounts can be entrusted to an outsourcing company.

Advertising and marketing

You need to announce the opening about a week before that. This can be done through print media, radio and television.

A significant role should be assigned to outdoor advertising and advertising in Internet resources. You will need to hire several posters and order flyers.

Income and expenses and how much money will you need to start?

Opening a barbershop will require between 350,000 and 450,000, with some of the costs mentioned above being temporary and others being permanent.

Temporary expenses

fixed costs

Attention! Up to 220 thousand rubles will be spent monthly on maintenance of the hairdressing salon.

Income

Factors affecting the income from haircuts and hair coloring are the location of the establishment, the competence of the hired staff, the ability to save money and attract new customers.

In order for the institution to reach a stable income after 3-5 months of operation, it is necessary to attract as many customers as possible. The average check of a hairdresser should not be less than 350 rubles, ideally - 500 rubles.

Attention! A stable income is brought by women's and men's haircuts, hair coloring. The revenue from them is at least 300 thousand per month.

The monthly rate of visitors per hairdresser is 200-220 people.

After paying utility bills, rent, taxes and wages, the owner's account will have from 85 to 90 thousand rubles of net profit.

How to increase income?

To increase income, it is necessary to gradually introduce new types of services, for example:

• unusual colors and haircuts;
• perm;
• eyebrow coloring and correction;
• hair extension;
• Lamination of hair.

Attention! Many clients come to the hairdresser with no idea how they want to cut their hair. An additional service may be consulting with subsequent consideration of the selected options in a special computer program.

Payback period

If there are from 900 to 1300 customers per month, the institution will pay off within 3-7 months.

One hairdresser must serve up to 7 clients per day.

It will not work to reach a stable level of income immediately after opening, it is worth remembering the high degree of competition that exists in this business.

Attention! Even if there is no other barbershop in the nearest range of 300-400 meters, the first regular customers will not appear soon. The risks are big enough.

By opening his own business, an entrepreneur expects not only to have a job, but also to earn money. Naturally, the latter is not always possible.

To make the hairdressing salon not easily pay off, but generate income, it is recommended:

• monitor the quality of the services provided, most often customers are dissatisfied with the work of the hairdresser, and not with the whole institution as a whole;
• you can start a business by opening a hairdresser at home, in this case it is enough to have 1 chair and a little experience, legal registration is not required;
• if we are talking about opening a business in a small town and even in a rural area, then you will need to think about the mobility of the institution, perhaps creating a mobile hairdresser;
• participation in various competitions and shows can be much better than advertising, the owner of the establishment should monitor the occurrence of such opportunities and apply.

Register your business. A limited liability company (LLC) or an individual entrepreneur (individual entrepreneur) is best suited for this.

For individual entrepreneurs, it is much easier to work with tax reporting, but an LLC inspires more trust and respect in suppliers and customers.

The minimum package of permits that you will have to obtain: from the State Fire Supervision, SES and the Territorial Property Management. Aesthetic services (hairstyle, manicure, makeup, styling, coloring) can be provided without special permits.

But in most cases, beauty salons also provide cosmetic services for which you already need.

A complete list of such services can be found in the order of the Ministry of Social Development No. 323. In short, these are services such as peeling, tattooing, paraffin therapy, electrolysis, body wraps, etc.

To obtain a license and pay all fees, you will need about 800 dollars and 3-4 months.

room

For a beauty salon, you need to rent a room of about 60 square meters.

The beauty industry is highly competitive. so try to find a fairly busy place.

Zones into which the room must be divided

• Reception;
• Hall - working area;
• Warehouse of materials and consumables;
• Rooms for sterilization and waste disposal;
• Locker room and shower for staff.

The SES imposes the most stringent requirements on a beauty salon. Among the main ones are:

1. The salon cannot be equipped in the basement;
2. Need ventilation, plumbing, sewerage;
3. Walls should not be covered with paper wallpaper.

Important focus on your customers when arranging the premises. Any woman will appreciate the attractive interior and pay attention to the mass of details, such as soft sofas and magazines on the tables in the reception.

Services

Where to begin? Before you buy equipment and tools, decide what services you are going to offer your customers.

The main list of services provided by a beauty salon

• Makeup;
• Haircuts, hairstyles, styling and coloring. Here you can add services such as curling, highlighting, laminating, etc.;
• Eyebrow correction, depilation, electrolysis;
• Sunburn in the solarium;
• Facial care - peeling, carboxytherapy, anti-couperose programs, massage;
• Tattoo and piercing.

Equipment

The next stage is the purchase of equipment for the salon. So what do you need first?

We focus on the fact that 4 workplaces will be equipped in the salon.

• Mirror with cabinet for each workplace;
• Rotating lifting chairs;
• Sink with chair;
• Desktop ultraviolet sterilizers (for each workplace);
• Sushuars with chairs;
• sinks;
• Electric water heater;
• Infrared machine (required for some types of curling and coloring);
• Carts and cabinets for tools;
• Laundry baskets;
• Refrigerator for storing medicines;
• Table for manicure;
• Baths for hands;
• UV lamp for drying nails;
• Cosmetology chair;
• Two solariums (horizontal and vertical);
• Linen (towels, napkins, peignoirs). Either three sets per master, or disposable.

What do you need from furniture and appliances?

• Armchairs for the manicurist and the client;
• Coffee table, sofa and armchairs for the waiting area;
• Computer for administrator;
• Air conditioner;
• Reception desk.

The best manufacturers of furniture for beauty salons

Popular and proven manufacturers of equipment for beauty salons:

• wind;
• Yoko;
• Germix;
• newton.

However, having estimated how much all this pleasure costs, many turn to more democratic economy-class manufacturers:

• Madison;
• Image-Inventor.

The best solariums

A solarium is the most expensive acquisition of a salon. It is worth paying attention to such brands:

• Megasun;
• Onyx;
• ERGOLINE;
• INFINITY;
• ACTIVE;
• Magnum Power;
• ELISIR;
• Luxura.

Of these, the most inexpensive and at the same time functional are solariums manufactured by Megasun.. Buying an inexpensive vertical solarium will cost you from 7 thousand dollars, horizontal - from 9 thousand dollars.

Although you can find it for 6 thousand, just with a minimum of functions and amenities.

In any case, you need two different solariums, because any client will appreciate the choice provided.

Tools

Here is the minimum list of tools and consumables you will need to get started:

• For a manicure— scissors, nail files, napkins, assorted nail polish, brushes, rhinestones, tips, glue, hand massage cream;
• Autoclave for disinfection of instruments;
• For hairdresser– straight scissors, thinning scissors, a set of combs and brushes, containers for hair coloring and brushes, a professional straight razor with cutting attachments, a hair dryer, a clipper, electric tongs, shampoos, balms, special products for curling, styling, coloring, hair treatment ;
• For makeup- a set of tools, professional palettes, hypoallergenic cosmetics, disinfectants;
• For solarium- mats, towels, glasses, slippers, hats, disinfectants;
• For beautician- photoepilation apparatus (Costs about 300 thousand rubles).

The rest of the set of tools already depends on the services provided. This includes products for peeling and hair removal, tattooing, etc.

Staff

Opening your barbershop or beauty salon from scratch is a great idea for a business in today's environment. In some cases, the activity itself can require little to no initial investment and provide an excellent source of income. Consider how easy it will be to make a business in hairdressing and related services and how much it will cost to open your own hairdresser.

Table of contents:

Hairdresser and beauty salon as a business

In general, hairdressing as a business is now one of the most promising areas of activity in terms of ease of entry and profitability. Almost anyone can start such a business with minimal investment - at least in the format of providing private hairdresser services. If you have enough start-up capital, you can also think about opening your own hairdresser or beauty salon. In this case, there is no need to even be able to work with hair and do hairstyles - this work may well be done by hired employees and employees.

What are the advantages of the hairdressing business and why is it so good in Russia? The answer to this question lies in a few simple theses:

• Demand. Hair grows in almost all people and almost throughout life, which definitely ultimately requires cutting and caring for them.
• High profitability. The profitability of hairdressing salons can reach up to 70-80% with the right approach to business organization.
• Low start-up capital requirements. You can start your own business in this area with virtually no initial capital and significant investments.
• Fast payback. A hairdressing salon can pay off within one year with a good combination of circumstances.

Of course, like any other type of business, a beauty salon has its own certain disadvantages. These include the requirement for the entrepreneur himself to have certain knowledge, as well as the very serious influence of competition and the increased dependence of the volume of services on seasonal indicators. However, it is possible to neutralize such shortcomings or at least reduce their influence with a minimum of effort. And the following simple step-by-step instructions can help you figure out how to open a hairdresser:

Important fact

Some of the steps do not have to be done in the order shown. So, when opening your own hairdressing salon, in order to search for start-up capital, it will be more convenient to first register and draw up a business plan, and only then, with ready-made documentation and an enterprise, raise additional funds.

How to choose a barbershop format and open your own business

The very first step in preparing to open your hairdressing salon from scratch will be the choice of its format. All subsequent actions will depend on the chosen way of doing business, as well as the costs of start-up capital, the target audience and the geography of placement. In general, there are several main activities of hairdressing salons, the format of which is radically different:

In general, it is not necessary to dwell on one format of activity and follow exclusively its rules and principles of work in the case of hairdressing salons. Nevertheless, this choice will help to initially determine the future image of the enterprise, simplify the definition of the target audience of the business, the search for employees and the selection of the necessary equipment for further activities.

Target audience and location of the hairdresser

After choosing the appropriate format of activity, it is necessary to determine the target audience, and with it the intended place of business. The definition of the target audience and the formation of the image of the average consumer will determine both the pricing policy of the business, and the equipment, and requirements for employees. In general, the target audience can be divided according to the following criteria:

After determining the target audience, special attention should be paid to the location of the future beauty salon. So, for budget options, small inexpensive premises near transport interchanges and metro stations will be an ideal location. In such places there is a sufficient flow of potential customers, and the cost of renting premises for a hairdresser is not too high.

For premium segment clients, it is best to choose the appropriate prestigious premises, located either in new building blocks or in the historical or business center of the city. Hairdressing salons for children perfectly demonstrate themselves not far from the places of accumulation of the target audience - near schools and kindergartens.

Beauty salon and barbershop business plan

A responsible approach to business planning is the key to the success of absolutely any business. You should not neglect the preparation of a business plan for a hairdressing salon, even if you are operating as a private hairdresser, and even more so, you should not forget about a business plan when opening a beauty salon. Carrying out all the necessary calculations in advance, at the preparation stage, will allow you to assess the overall profitability and payback period of the business, make it possible to think over solutions for possible problems in advance and, in general, understand what your own business will be like. A business plan should be drawn up as an official document - after all, later it can be used to attract partners or investors.

In general, a ready-made hairdressing business plan can be found on many Internet sites, however, such documents are often outdated and do not contain all the necessary information. Or they simply do not fit the specifics of running a particular business. Therefore, they can only be used as an example. Another thing is the decision to order a business plan for a hairdressing salon. It is worth resorting to it when opening a beauty salon or a stationary hairdresser - professional calculations and market analysis will cost from 10 to 50 thousand rubles for this industry and will allow you to clearly understand all the prospects for the future business.

You can also write a business plan for a hairdressing or beauty salon yourself. It will need to include the following items:

• The general concept of the business and a brief summary of all the information in the business plan on the first two pages.
• Describe in detail the USP - a unique selling proposition that explains the benefits of a particular hairdresser.
• Conduct an evidence-based analysis of the current market.
• Calculate the costs of opening an enterprise and the planned profit based on the analysis data.
• Conduct a comprehensive SWOT analysis of the future business.
• Describe the solution of organizational issues of the enterprise.

With a ready-made business plan, it will be much easier to start looking for direct investors if the start-up capital is not available.

However, for private practice, the required start-up capital will be minimal - for less than 50 thousand rubles, you can easily register an enterprise and purchase all the necessary equipment and consumables for doing business. To open a stationary hairdresser, the initial costs may look something like this:

• Registration and organizational activities - up to 20 thousand rubles.
• Repair and arrangement of the premises - about 80 thousand rubles.
• Purchase of equipment and means for work - about 150 thousand rubles.
• Payment for renting a room for 2 months - about 100 thousand rubles.
• Payment for the work of employees for the first month of work is about 50 thousand rubles.

Thus, it is quite possible to open an ordinary small hairdressing salon of an average level, having about 400-500 thousand rubles on hand. For larger projects, accordingly, large investments may be required, as well as for doing business in metropolitan regions, where all costs will be an order of magnitude higher. However, in such situations, the expected income will also increase.

Important fact

Buying a space for a hairdressing salon instead of renting it will be a good investment in the long term, as it will significantly increase the profitability of the enterprise, and the space itself can act as an additional safety net in case of a failed business - real estate is always a valuable commodity.

At the same time, sources of start-up capital for your own hairdressing or beauty salon can be both personal funds and other options. For example, obtaining a consumer loan, or a loan for a business secured by property. In addition, in some cases, such institutions can count on receiving grants or state support for small entrepreneurs. It is also possible to co-establish such a business with several partners, or to attract a third-party investor under an investment agreement. In most cases, in order to raise funds to open your own hairdressing salon, you will need a business plan with a solid justification for the profitability of the enterprise and its potential success.

note

The business plan should be given to third parties only against a receipt that the information specified in the document is not used for personal purposes. This will protect the copyright on a particular idea and protect it from possible theft.

How to register a barbershop

State registration of any business in Russia is a mandatory procedure, since doing business requires appropriate accounting and payment of taxes and other required fees. Hairdressing activities are not subject to licensing. For registration, you should first of all choose the organizational and legal form of the future case.

The format is best in most situations The only advantage of an LLC for a hairdressing salon may be the possibility of easy co-founding in the enterprise itself without unnecessary hassle. Registration is carried out in the Federal Tax Service at the place of the future intended conduct of activities.

After registration, it is recommended even for individual entrepreneurs to obtain a seal, issue a bank account and a cash register - this will greatly simplify the conduct of business, especially in the case of opening a full-fledged beauty salon with a variety of services. The commencement of activities should also be notified and a conclusion on the fire safety of the premises should be obtained. The current regulations oblige the owners of hairdressing salons to carry out wet cleaning in them daily using special detergents.

At the time of registration, you should also choose the taxation mechanism applicable to the business. The most profitable option for such activities is UTII, but it may not be available in every region. Therefore, if you cannot choose UTII, you should focus on the possibility of taxing under a patent, or apply the simplified tax system with a tax rate of 6% on enterprise income with a profitability of more than 80%, or 15% against the enterprise's profit with profitability rates of less than 80%.

Important fact

IP in the absence of a TIN, this identification number is issued immediately after state registration. You can submit documents for state registration of a hairdressing salon simply through the State Services portal or the local branch of the Federal Tax Service.

Equipment for a barbershop or beauty salon

The premises of the hairdresser, if it is provided for by the format of the activity, must be equipped in accordance with the current SanPiN standards. With regard to hairdressing salons, they are not extremely strict and primarily provide for wet cleaning, as mentioned above. In general, for the normal functioning of the enterprise, it will be enough to simply calculate the area based on 7 square meters per client. The room should also have a bathroom.

The minimum set of equipment for a hairdressing salon per visitor should include a set of combs and scissors, a hair dryer, various hairpins, several sets of curlers, a head wash, a hairdressing chair, a dressing table with a mirror, and hair cosmetics. On average, the arrangement of one place for a client in an average configuration will cost 40-80 thousand rubles. Savings can be provided by the purchase of used equipment. If it is necessary to expand the range of services offered, the cost of one seat for a client can increase up to 500 thousand rubles.

note

If the hairdresser is designed for both female and male visitors, separate rooms should be provided for such clients. If there is not enough space, at least screens can be used to separate the places of work of hairdressers - according to statistics, most women feel discomfort when having a haircut in the same room with a man.

Hiring staff for a barbershop

Hiring staff for a barbershop should be approached with the proper level of responsibility, because a poor-quality haircut can sometimes be impossible to fix. However, not every locality has specialists with sufficient qualifications for a professional hairdresser. In this case, it is best to order master classes and express courses in hairdressing for employees.

If you have the proper skills, the entrepreneur himself can do the training, and in their absence, there is an opportunity to save on staff salaries and independently undergo the necessary training.

note

In the hairdressing business, the appearance of the hairdressers themselves is of great importance. You should take care of the presentable appearance of the employees and, first of all, that they have truly professional and high-quality haircuts, even if only simple haircuts for every day are done at the hairdresser.

Advertising a hairdresser and additional nuances of earning

The first and easiest step in advertising an already opened barbershop is the design of a sign. The current legislation allows you to install a sign with the name of the type of activity directly near the entrance to the institution without additional permits and fees. But in this case, the sign should contain only the name of the type of activity, and not the enterprise itself, that is, just the word "Hairdresser's". Outdoor advertising is most effective for medium and budget hairdressing salons.

For elite hairdressing salons, advertising will be more effective with the help of more modern means of promotion, for example, on the Internet, as well as with the help of promotion. Carrying out various promotions, participating in city events can also be a great way to attract the attention of customers to the enterprise. Promotion also shows itself well in this matter.

Of great importance in the activities of hairdressers and beauty salons is the general range of services provided. Manicures and pedicures are among the most popular and common in this spectrum - they practically do not require the purchase of additional equipment and equipment. On a wider scale, a beauty salon can also provide the opportunity to undergo spa treatments, hair removal and depilation of all areas of the body, massage and other comprehensive activities.

The subtleties of opening a beauty salon from an industry professional. The beauty industry has always been, is and will be the most demanded consumer niche. The desire to be beautiful is inherent in every woman. Nail service, hairdressing services, spas, solariums, massage and beauty parlors - these services will always be in demand in modern society, the profit from this business depends only on the magnitude of demand.

 

Material author: Ekaterina Stolyarenko, founder and co-owner of the beauty salon "Victoria"

For a person who decides to open a beauty salon, this business becomes a part of life, and sometimes life itself. It is impossible to "boil in this syrup" without experiencing passion for the work that you are doing. To give beauty, harmony and pleasure from the transformation - this is the true meaning of the hostess (owner) of such an institution!

The process of opening your own beauty salon

It is not enough just to dream about your “beautiful” business. This requires a clear business plan, a completely accurate understanding of what you are doing and, of course, an extensive awareness of all the services (trends, novelties, trends) that you will provide.

Below we will consider all the most important stages of opening a business class beauty salon.

Registration

If you think that the most difficult thing in opening a beauty salon is registration, then you are sorely mistaken. You can register your little brainchild in a matter of days. IP is registered in accordance with 93.02 OKVED. This is a group of the section "Provision of other social, communal and personal services". Note that a beauty salon and an ordinary hairdresser are registered in the same way. The taxation system should be chosen UTII or STS

Advice from the Moneymaker Factory: since 2013, the most optimal form of taxation for a beauty salon is a patent form of taxation, and you can keep records yourself using the My Business online service.

As soon as the IP is registered, it is necessary to purchase a cash register and register it with the KKM tax office. If you plan to complete these steps yourself, please be patient - it will take 10 to 20 business days. If time is precious to you, use a special service from KKM sellers - they will cope with their task in three days.

But, if you plan to provide cosmetic services, then you will just need to obtain the appropriate permission. And you can get it if you provide a medical license.

Required documents

In an existing beauty salon, there must certainly be a set of documents confirming the legality of the provision of services.

So, the list of required documents:

• document for the premises certificate of ownership, lease agreement)
• Notification of the start of entrepreneurial activity in RosPotrebNadhor.
• The conclusion of the SES on the compliance of the premises and equipment, in accordance with the rules of SanPiN 2.1.2.1199-03.
• Invoice for cosmetology and cosmetic products ( shampoos, balms, masks, hair dye and others),
• Price list with current prices for the services provided,
• Book of complaints and suggestions ( without fail).

What does it take to open a beauty salon?

To open a beauty salon, you need a clear business plan. It should reflect absolutely everything, from cleaning the premises to the cost of services. It is very important to calculate future profits, expenses and possible losses as accurately as possible. This must be done to avoid situations where costs exceed profits. A well-written business plan is half your success. Second half - talented PR. Next we will talk about ADVERTISING.

You can use signs, booklets, brochures and billboards(large poster). The most expensive of all of the above is billboards. But, at the same time, it is also the most effective form of modern advertising. By setting such "outside advertising", for example, near a traffic light, you will get several advantages:

• Advertising your salon will always be in sight.
• At traffic lights, drivers and passengers stand for at least 30 seconds (depending on the intersection and traffic volume). During this time, the information seen is deposited in the subcortex of the brain. Even if a person catches a glimpse of a billboard with an advertisement for the services of a beauty salon, everything he sees will certainly remain in his memory. According to psychotherapists, if a person looks at an object for more than 15 seconds, then the information received from the conscious goes into the unconscious. In other words, the more often your potential customers see the name of the salon and its attributes (slogan, colors, etc.), the more trust and disposition they will have for it.
• Billboards are a great option to announce the opening of a new beauty salon in the shortest possible time. According to statistics, 3 days of advertising on a billboard is comparable to a whole month of conducting PR events through brochures, booklets and ads on TV.

A prerequisite for competent PR for a “newly minted” beauty salon is signboard with the name. Now it is very fashionable to indicate the slogan in addition to the name of the beauty salon. For example:

Beauty salon "Victoria"

It's easy to be beautiful!

How to choose the right room and location

Having decided on the class of your beauty salon, you can begin to search for premises.

It is desirable that this be the first line of houses, the first floor is best, where there would be a separate entrance, several emergency exits, display windows, high ceilings (at least 3 meters), at least 3 water supply points, the minimum number of carriers walls, the possibility of parking and normal business neighbors with whom there will be no conflict situations.

Necessary equipment

• Hairdressers and workplaces - in other words, this is all that the client sees during styling, hair coloring or cutting.
• Armchairs with adjustable lift. Lifts vary by type. They are stationary, pneumatic, hydraulic, special - “for drying”.
• Several sinks. Ideally 3-5. They can be both ceramic and eco-plastic.
• Several dryers - "dryers" for hair.
• Several climazons - devices that speed up the process of dyeing and perming hair.
• Consumables, as well as hair dryers, tools, curling irons, tongs, etc.,
• All the necessary equipment for cosmetology, manicure and massage rooms, as well as for the make-up room.

List of services provided at the initial stage

• Hairdressing services (haircuts, styling, hair coloring, hair extensions, hairstyles),
• Cosmetology services (lifting, sugaring, mesotherapy, permanent makeup, chocolate wrap),
• Massage (anti-cellulite, general, relaxation massage),
• Nail service (manicure, pedicure, extension, gel coating, wellness procedures).
• Solarium.
• Make-up cabinet (day, festive, evening and wedding make-up).

How to determine the competitive differences of your salon in terms of customer service?

There is nothing shameful in fear of competitors. Eastern wisdom says - "It is not friends that make us strong, but enemies." A business that has no competitors, as a rule, does not develop as quickly and much less successfully than its counterpart, surrounded on all sides by competing sharks.

1. Compiling a list of competitors for your beauty salon
2. Studying the promotional material of competitors
3. Gather information about the range of goods sold by competitors and the conditions of sale, about all the services provided by them, about pricing, promotions, bonuses and additional services
4. Do a customer survey about what services they use most often. Ask them about the salons where they go, about the prices in them and the nuances of the presentation of certain services.

After processing and analyzing the data obtained, you can easily identify the competitive basis of your beauty salon.

Recruitment

Qualified staff is everything! People will always go to a good master! In the first few months, your beauty salon will develop its client base.

How to attract a large number of regular customers?

Firstly, even if your first employees are newbies and they have just completed hairdressing courses, makeup schools and other educational institutions, the client should by no means know about it. For consumers, ALL MASTERS OF THE SALON ARE REAL PROS, WIZARDS who can transform them, make a miracle, turn Cinderella into a beautiful lady!

How to exalt your employees in the eyes of the client?

You can use foreign experience

Before opening my Victoria business class beauty salon, I made a business trip to the United States, Virginia. There I had an internship in make-up art. I was struck by the design of the salon to which I was sent. On the walls hung beautifully framed photographs (30 by 40 cm) of all the masters - employees of the salon. In the photo, hairdressers, makeup artists, massage practitioners, manicurists and others were depicted in the process of work. Such a presentation looked so convincing, customers could not even imagine that a good half of the employees were yesterday's graduates.

You can invite a well-known specialist in your city to conduct master classes!

Of course, not every salon can afford to keep a stylist with a star status on the staff. But it’s quite possible to invite a super-make-up artist or the most sought-after hairdresser in your city as a prize-action!

Conduct these workshops several times a year. Ideally, this would be nice to arrange every month, but you can stop at the seasons. For example: we create summer hairstyles together with Vlad Lisovets, winter makeup from Mary Kay representative, autumn extravaganza of hair colors from Estelle Lauder, slender spring without extra pounds - anti-cellulite massage from the cosmetology guru.

Hire employees with a lot of experience and a few newcomers

In this case, you will get a double benefit. Firstly, you can fully trust experienced professionals. Accordingly, their salary will be higher. And young employees with lower incomes will learn everything from their experienced colleagues.

Advice from the Moneymaker Factory: It is best to outsource accounting and tax accounting, or do it yourself using online accounting services, such as "My Business".

Provision of mono services

If you decide to open a business-class beauty salon, you cannot do without providing mono services. To verify this, conduct a small survey. Believe me, 90% of respondents will say with confidence that a trendy beauty salon should certainly have its own stationary solarium, not to mention a massage room.

Shop based beauty salon

How to properly equip a store on the basis of a beauty salon (showcases with jewelry, cosmetic products), features of the range of services?

Now many beauty salons sell designer jewelry and goods of famous brands: Matrix, Estelle Lauder, Bobby Brown, Givenchy, Londa Color, Guerlain, etc. All this "luxury" is displayed in shop windows.

Where is the best place to place them?

Of course, in the most visible place. But there are several nuances here. In no case should the client get the impression that he came to the store. All goods should be sold unobtrusively, but at the same time, actively.

For example, a girl who has just had a salon make-up may ask about the used cosmetics. The make-up artist, in the role of a salesperson, must convince her to purchase the same. You can provide discounts. Let them be insignificant, 3-5% - this way of selling works, as they say, one hundred percent!

Install showcases near the entrance, illuminate them with fluorescent lamps, and display products in such a way that the most popular product is at the eye level of customers. Everything else can be placed below. Do not neglect product descriptions. A showcase with cosmetics - a description of companies, a showcase with jewelry - a description of materials and manufacturers, a showcase with shampoos and care products - a detailed description of companies and the result that the buyer will receive after using them.

Reflect the features of the range of services in the interior of the salon. It's simple. It is enough to hang colorful photo descriptions of each service, illuminated by small LEDs. Minimum introductory information. The client comes to the salon to relax and enjoy the procedure, and not to read waste paper. Include three items in the description: service definition ( what it is?), what means are used ( company, brand, country of origin), and what this service gives ( Effect).

How to make a purchase of goods?

With the purchase of cosmetics, consumables and other goods, everything is easy. You need to find reliable suppliers. The purchase of goods is a crucial moment, depending on several factors:

• From the season
• From customer demand for certain services,
• From the number of holidays in the month.

The initial purchase of the necessary goods for a beauty salon will cost you from 200 thousand rubles to 1 million rubles. It all depends on the brands that you will use and, of course, on the status of your establishment. The higher the status, the more expensive!

Pricing

Having opened a salon, analyze the prices of competitors. Make a discount in honor of the opening. Usually it is no more than 10%. If, according to your calculations, such a discount does not pay off, include it in the cost of the service. For example, a French gel nail extension costs 1000 rubles, put the price in the price list - 1100 rubles and make a 10% discount. Thus, you will attract a mass of clients without losing a single ruble. If a good nail master works for you, all women who have grown their nails once will become regular customers. Verified by personal experience!

It is also very good to make discounts for birthdays, brides and graduates. If you see that there are fewer customers, make a bonus system - “bring a friend for a haircut with hot scissors, get a 15% discount on any three salon services.” In fact, there can be a million ideas. The main thing is to think carefully!

Remember the standard markup on the goods sold cannot be less than 250% . Otherwise, your business risks becoming unprofitable. The same goes for services. Their cost includes the rent for the premises, all monthly contributions, the employee's salary, the cost of consumables. For example, a banal hair extension with natural strands cannot cost less than these strands. If a set of natural hair from a supplier costs 2 thousand rubles, then an extension service costs about 10 thousand rubles. A discount of 50 and even 30% is more than stupid.

Conclusion

When opening a new beauty salon, remember one big truth - "The customer is always right". Guided by it, you will attract a lot of new customers. Another truth - “I don’t believe in advertising, I believe in a friend”. There are people who fundamentally do not pay attention to advertising in all its manifestations. Their media is good old word of mouth. A friend whispered, a neighbor told, a colleague boasted ...

I really hope that this instruction for opening your own beauty salon will become for many of you a reliable springboard to the fashion industry, to the world of beauty, harmony and reincarnation!

Sincerely, Ekaterina Stolyarenko co-owner of a beauty salon "Victoria".

Novice entrepreneurs who are thinking about how to open a beauty salon from scratch need to consider all the intricacies of organizing this type of business, study the existing risks, and calculate what investments will be required.

As the observations of entrepreneurs who are already engaged in the salon business show, it will take at least a year to develop it. If you buy an existing salon and rebuild, then it can take about six months. The payback period of a beauty salon can be from 1 to 4 years, depending on the amount of investment and the services provided.

What type of salon to choose?

So, you have decided to open a beauty salon business. First of all, a novice entrepreneur should decide what he will be. All beauty studios are divided into three main classes:

1. Small salons that provide a standard list of services - haircut, manicure, beautician's help and others. This type of business allows you to provide a constant income. The main category of clients, as a rule, is the population of the adjacent microdistrict.
2. Middle class studios - designed for "average" clients. The organization of such an institution provides for better service, which requires an investment of a more solid amount. The flow of customers in middle-class establishments, as a rule, is constant, the peaks of attendance fall on pre-holiday days. The cost of the services provided is higher than the basic one, while the masters must be highly qualified and well versed in modern style.
3. Elite salons are "promoted" brands, the owners of which are often famous "stars" - stylists. In institutions of this level, customers give money not so much for services, but for prestige.

Such a task as opening a beauty salon from scratch requires a balanced approach. What your establishment will be depends on the size of the locality or city, as well as on the amount of money available.

When opening a beauty studio, it should be taken into account that in most large cities there is an excess of elite salons. In many of them, customers are given the opportunity to use good discounts, storage cards and additional bonuses. Such methods of attraction indicate that there are actually not so many regular visitors in such establishments.

Today, most people strive to save money, so a small number of clients visit elite salons. The bulk of the population uses the services of middle-class establishments. Therefore, the most promising type of activity for a novice entrepreneur is a business in the “middle class” format. Entrepreneurs who choose this direction will find it much easier to find the best premises and provide themselves with regular customers.

Location selection

The most common question asked by all aspiring entrepreneurs who decide to open a beauty salon is where to start? An important factor in the successful promotion of the business is the location of your studio. It is desirable that it be located in a busy area with developed infrastructure. The presence of shops, cafes, a grocery market, a bank, a parking lot, an ATM, etc., will ensure a good influx of customers. If all this is not nearby, then only people living in nearby houses will be its visitors. It should be borne in mind that it is convenient for people to solve their everyday issues, including beauty issues, in one area.

Ideally, if your studio is located near a traffic intersection - this will allow customers without a car to easily get to the salon.

Premises for a beauty salon

room

Thinking through the details of the question of how to open a beauty studio, you need to take into account the fact that such a business is most successfully promoted by those entrepreneurs who own their premises. If it is not possible to purchase or build a room, it is rented. With this option, you will have to pay considerable amounts to the landlord every month, which at the initial stage of business development can be very difficult.

Requirements for premises

Separate regulatory documents for salon premises are not provided. However, such establishments are subject to the requirements for hairdressing and consumer services. Such requirements clearly spell out what is needed to open a beauty salon:

• The area of ​​​​the mini-salon, which includes two hairdressers, a beautician, as well as a manicure and pedicure specialist, must be at least 60 m².
• The placement of service facilities, including hairdressing salons, is prohibited on the territory of schools, kindergartens, sanatoriums, hospitals, clubs, cinemas, rest homes.
• The opening of a studio in residential buildings is allowed only if the ground floors and basements are occupied by them.
• The premises designed for salons should have a height of 3.3 m.

Drawing up a business plan

Any novice businessman needs to see when the invested money will return, from what moment and how much he will start earning, and how this will happen. All this is calculated using a business plan.

A business plan for a beauty salon from scratch is drawn up taking into account:

• Income and cost parts.
• Enterprise payback.
• Target audience definitions.
• Business model definitions.
• Average check (approximate average amount that one client will leave).
• Compiling a list of services, etc.

The development of a business plan is necessary for the competent distribution of financial and labor resources. Without cash flow, an entrepreneur does not actually manage his business, but goes with the flow.

Recruitment

If you are thinking about the question of how to open your own beauty salon from scratch, then you need to take into account another important point - the selection of professional personnel. Your income directly depends on the qualifications and sociability of the master, so this issue should be approached with all seriousness. For most clients, it is important not so much a beautifully and comfortably decorated room, but a master that suits them one hundred percent.

Opening a beauty salon from scratch almost always causes some dissatisfaction among competitors. However, if you want to succeed in this field, you must do everything possible to achieve your goal. So, a good option for a novice businessman is considered to be luring experienced craftsmen from other salons. The advantage of this method is that you can be guaranteed to get a great specialist, whose qualifications you have seen from your own experience more than once. In addition, such masters will attract their own clients to your salon, which is very important for a newly opened salon.

You can also search for craftsmen, accountants, a manager, an administrator and a cleaning lady using an ad in a local newspaper or on a regional television channel.

Official registration

Before you open a beauty salon as a business, you must go through a painstaking procedure for registering it. To do this, you will need to choose its organizational and legal form - IP or LLC. The latter option is issued in cases where a beauty studio provides services such as subcutaneous injections, deep and median peeling, hair removal with electrical appliances. Only dermatologists can be allowed to perform the listed procedures.

If you have any difficulties with the paperwork, it makes sense to seek the help of professional lawyers.

What will the business cost

• Registration of documentation - 10 thousand rubles.
• The rental fee is about 50 thousand rubles, depending on the area of ​​​​the premises and the region.
• Overhaul costs - 250 thousand rubles, for cosmetic repairs - 50 thousand rubles.
• Advertising (ordering a name sign, ads in the media) - 20 thousand rubles.
• Purchase of equipment (professional electrical equipment, furniture, reception desk, sinks, computers, TV, etc.) - about 700 thousand rubles, depending on the number of jobs.

* All amounts are approximate and subject to your location and local service charges.

A rough estimate showed that about 100 thousand rubles would be required to open your own business. In addition to these amounts, it is also necessary to take into account:

• The cost of purchasing shampoos, hair dyes, disinfectants.
• Laundry and utility costs.
• Staff salaries.
• Payment of taxes.

Having performed the necessary calculations and determined how much money is needed to open a salon, one can come to the conclusion that this type of business will pay off no earlier than in a year at best. Therefore, you need to be prepared for the fact that during the first few months, expenditure items will exceed income. All this time, the salon will work to build its reputation. The owner of the salon during this period should not skimp on self-promotion, and be sure to demand quality from the staff.

Having studied all the intricacies of opening a beauty salon and having developed a detailed business plan, you can safely proceed to its implementation. After the investment pays off, it is worth considering buying the premises from the tenant. This will save additional money and invest in the further development of your favorite business.

The payback period of a beauty salon can be from 1 to 4 years, depending on the amount of investment and the services provided.