Often, going to a repair store turns into a tedious task of searching for everything you need. But you no longer need to subject yourself to such tests. The first DIY hypermarket of a new generation will soon appear in Volzhsky, where it is convenient and pleasant to make purchases, there is a large selection of quality goods at low prices, free services, inspiring ideas and ready-made solutions for renovation. The grand opening of the new OBI hypermarket will take place on March 1.
Elena Timchenko, director of OBI Volzhsky, spoke about what new services and products will be presented in the hypermarket.
— Elena, what will be special about OBI Volzhsky and why is it called a new generation hypermarket?
— The hypermarket implements the best international practices and the most modern solutions in the repair goods market. OBI Volzhsky combines an inspiring atmosphere, ready-made ideas for repairs and a convenient purchasing process. The wide range takes into account not only the latest trends in interior design, but also the needs and expectations of customers.
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The store has implemented a unique project - showrooms with new collections of tiles and sanitary ware. There is nothing like this in any repair hypermarket in Russia. The store has 13 bathrooms with unusual design solutions that can be easily replicated at home with OBI products. Here everyone will find a bathroom interior to suit their taste and budget.
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The range of interior doors and floor coverings is presented at the level of specialized interior showrooms. The collection includes 50 trendy door models at affordable prices - from snow-white with enamel coating to black and dark brown, finished with veneer. They are sold complete with trim and fittings, which simplifies the purchasing process and saves time and money on installation.
The laminate collection reflects the latest trends in flooring design - light, bleached and gray shades, decors with an aged effect, models with bevels, synchronous embossing and non-standard strip widths. In the department you can take small samples of laminate so as not to make a mistake in choosing the right shade.
— What services are offered to customers in the store?
— High level of service — business card OBI. Therefore, in Volzhsky we also offer a wide range of different services, many of which are provided free of charge only at OBI. For example, tinting paint, fitting and cutting materials, overlocking carpet and others. Those who prefer to make purchases without leaving home can use the services of the obi.ru online store and order goods for delivery or use the “Order and Pick Up” service. There will also be a loyalty program for Volga residents: when purchasing goods over 1 thousand rubles, you will be issued a bonus OBI Club member card, which will accrue 5% of each subsequent purchase.
— OBI Volzhsky opens on the eve of the summer season. What have you prepared for summer residents and lovers of country holidays?
— A special pride of OBI Volzhsky is the Garden Center with an area of 3 thousand square meters, where a wide selection of plants, garden equipment and tools, goods for the garden, garden, outdoor recreation and landscape design are presented.
At the beginning of March, a large assortment of cut flowers and bouquets will go on sale at competitive prices, for example, a bouquet of five tulips can be purchased for only 99 rubles. In the summer, the Garden Center will have an open area with a shading system that will protect plants from the active sun. Garden centers in OBI are a unique phenomenon not only for Volzhsky, but also for Russian market generally.
On June 9, 2016, the bright and festive opening of the 26th OBI hypermarket took place in the RIGA MALL shopping and entertainment complex.
Ian Strickland,CEO OBI Russia, noted that Riga Mall is shopping mall for discerning customers who need the perfect store for a comfortable and cozy country life:
"We aimed to open a new hypermarket by the beginning of the active summer season, when the need for quality goods for gardening and landscape design, country recreation, repairs and decoration is especially high".
To offer products to customers for 13 years High Quality at affordable prices, great attention is paid to working with suppliers and manufacturers. Large-scale negotiations, more than 50 studies and focus group surveys led to the improvement of the assortment to 45,000 items. The list of suppliers has been updated by 20%, and the assortment has been updated by more than 25%. By the way, over the past five years the share of Russian suppliers has increased by 40%, which makes it possible to withstand the rise in exchange rates and keep prices at the 2008 level, especially in garden categories.
An integral part of the professional ethics of the OBI company is Social responsibility. At the official opening ceremony of the municipal budget preschool educational institution « Kindergarten No. 8" for children with disabilities was awarded an OBI certificate in the amount of 500,000 rubles. They are just planning the construction of a second building, and such a donation will help complete the work faster without losing quality.
Following trends, OBI is intensively developing online services and multichannel sales. The product can be found not only on the shelf, but also selected on the website or by mobile application OBI, arrange delivery by phone or use the “Order and Pick Up” service.
On the opening day of OBI New Riga famous decorators and designers Marat Ka, Anna Ermann and Andrey Volkov conducted original master classes.
Marat Ka, a famous decorator and one of the pioneers of DIY in Russia, taught journalists how to properly paint, glaze, and gild photo frames and enjoy the creative process without fear of their unprofessionalism.
The format of communication and knowledge transfer in master classes is very popular and is developing rapidly at OBI.
Service
OBI provides customers with qualified assistance in construction, repair, home improvement, and gardening. Many services are available free of charge: kitchen design and installation, paint tinting, wood cutting, carpet overlock, master classes on construction, renovation and gardening, assistance with plant replanting, delivery from a threshold amount.
At OBI New Riga, customers can take advantage of a wide range of related services, including unique ones, which, as a rule, are available to clients of specialized stores: design services, installation and repair, temporary storage of things during repairs, removal of construction waste. A large kitchen studio and interior designers await visitors to the hypermarket. The Studio's consultants will help buyers plan every step - from developing a 3D layout to installing furniture and appliances in the apartment without additional financial costs. Designers will help you decide on the design concept for an apartment or country house, creating a design project of any complexity.
New garden center
The huge “Garden Center” became a real breakthrough for the team of Garden professionals.
Under the strict guidance of OBI's chief expert in landscape design, Berndt Rosen, the plants presented for sale are ready-made garden compositions with their own style and names: “Coniferous Garden”, “Pine Garden”, “Fountain Garden”, “Sense of Red”, “Romantic Corner” ", "Pat Bog Garden", "Mediterranean Garden", "Farm Gardens", "Country Garden", "Yellow Mediterranean Garden", "Sea of Flowers", " Summer impressions", "Scandinavian Garden", "Cottage Style", "Japanese Garden", "Balloon Garden", "Autumn Garden", "Christmas Feelings". According to the plan approved by Rosen, the exhibitions will change approximately once a month in a seasonal assortment, and in general in the halls when the seasons change.
Berndt Rosen called the garden area the brightest and most emotional in OBI:
"By offering plants, we show customers how dear they are to us. Moscow has changed so much in Lately, became a crazy city and took a big leap forward, providing its residents with huge opportunities. Flowers will help you escape stress, relax and unwind».
The plants in OBI are provided with the necessary watering and care; all presented specimens are perfectly prepared for planting in open ground.
About plants with love
Maxim Suravegin, head of the procurement department of the "Garden" direction, in a short conversation convinced us that we should not be afraid to experiment with unfamiliar plants:
"This season we have significantly increased the range of fruit and berry trees and shrubs, vegetable and flower seedlings, and perennial plants. We are ready to please experimental summer residents with fruit grapes, cherries, apricots, cherry plums, even kiwi. Many plants for the middle zone were previously considered exotic, but we offer adapted and frost-resistant varieties. Based on changes in the requests of our customers, we noticed an increase in interest in landscape design elements. So, they are becoming increasingly popular different kinds rare coniferous plants: yew, cedar, fir. This year we plan to further develop the taste of our customers and present topiary more widely. Thujas, cypresses and junipers, which are familiar to many, are easy to form during growth, giving them a spherical, cone-shaped, pyramidal shape. We try to inspire our customers and expand their ideas about the garden, while strictly adhering to seasonality in the design of the rooms. By the way, tagetes (marigolds) consistently occupy second place in popularity after petunias, so they were given a worthy place in the exhibition.
For 4 years we have been accustoming customers to ready-made sets of bulbous plants, collected by color, and are constantly developing their ideas about the possibilities of the garden. We are really looking forward to next spring - we have found a lilac nursery in Germany, where we are jointly growing the most beautiful varieties for next year. Aquatic plants are undervalued, but they are the most expensive part of the garden niche, which is especially noticeable during the crisis. We don’t want to abandon this topic completely: we left films, pumps, ready-made forms, and small fountains. We have moved away from super-professional and expensive positions, but we offer quick, ready-made solutions: a leaflet with a list of recommended aquatic and coastal plants from our assortment is provided for the mini-ponds.
Many species that were considered heat-loving 7-8 years ago have won the hearts of our gardeners, for example, rhododendrons, maples, and hydrangeas. Don't be afraid of anything, modern varieties, fertilizers and covering materials work wonders".
Natalia Kryukova, category manager of the Plants department:
"A large assortment of trimmed and standard conifers, a collection of maples, rhododendrons and large-leaved hydrangeas - we specially offer these items for discerning and more advanced gardeners. We plan to launch ready-made solutions for creating an apothecary garden and a herb garden. We test all plants in-house and do not offer untested options. People don’t come to us very often for a particular variety. But they make impulsive purchases inspired by our display with pleasure. We cover mass demand, but in some ways even anticipate the desires of customers, since we constantly keep our finger on the pulse".
Nikolay Ruzaikin, head of the "Garden" department, informed us about serious plans for the development of garden services:
"With the advent of affordable prices for beautiful plants in the luxury segment and small architectural forms, interest in landscape design has been growing over the past 4 years. We will soon launch a studio for DIY design projects, and we are currently preparing and training good specialists. Using a computer program, the client will be offered zoning of the site: where and how to place the grill area, rest area, vegetable garden and orchard. They will recommend color solutions and select an assortment of plants. This service will be tested at one center, and if it is popular, and I am sure it will be, it will be launched at all locations. Such a specialist, communicating with the buyer, will select an individual set of solutions for him, and a beautiful garden is possible only with an individual approach. We conduct daily master classes on plant replanting; department consultants always help with choosing plants and recommendations for growing them.
When purchasing disassembled goods - swings, awnings, garden furniture - it is possible to order their installation and assembly at garden plot. You can even process a return of goods without leaving your home: an OBI employee will come with documents. And of course, master classes on gardening and renovation from professional experts will be an excellent help for beginners".
For a detailed schedule of master classes and a convenient product catalog, see the company’s website: www.obi.ru.
Hypermarket OBI in the shopping center "RIGA MALL"
Address: Novorizhskoe highway, 5 km from MKAD. total area the store is 13,200 sq.m., of which 11,200 sq.m. shopping room, and 2300 sq.m. - "Garden Center".
About OBI
OBI is a European DIY company. The first OBI store was opened in Germany in 1970, with only 12 employees and an area of 870 sq.m. Now more than 650 hypermarkets operate in 11 European countries, and the number of professional and qualified employees in OBI Russia alone is more than 5,000 people. In Russia, the company began its activities in 2003 with the opening of two stores - OBI Teply Stan and OBI Khimki, becoming the first network in the “Do it yourself” format. Currently, there are 26 hypermarkets in Russia: 9 in Moscow and Moscow Region, 5 in St. Petersburg, 2 each in Nizhny Novgorod and Yekaterenburg, and one each in Kazan, Omsk, Volgograd, Krasnodar, Saratov, Ryazan, Surgut and Bryansk.
On June 9, 2016, the opening of the 26th OBI hypermarket in Russia took place in the RIGA MALL shopping center (Novorizhskoe highway, fifth km from the Moscow Ring Road). The total area of the new store is 13,200 sq. m. m, of which 11,200 sq. m accounts for the sales area, and 2,300 sq. m is occupied by the Garden Center.
The official opening of the RIGA MALL shopping and entertainment complex is scheduled for the third quarter of 2016, but now it is completely ready for operation and can support the operation of such a large hypermarket as OBI.
“We aimed to open a new hypermarket by the beginning of the active country season, when the need for quality goods for gardening and landscape design, country recreation, repairs and decoration is especially high. We understand that RIGA MALL is a shopping center for discerning shoppers. Especially for them, we are opening the ideal store for country life,” says Ian Strickland, General Director of OBI Russia.
“We pay great attention to working with suppliers, which has allowed us to offer Russian customers products of consistently high quality at affordable prices for 13 years. Over the past year, we have held large-scale negotiations with suppliers and intensified our work with the best Russian manufacturers, conducted more than 50 studies and focus group surveys in stores to improve product offerings and identify customer needs. As a result, we updated the list of suppliers by 20% and changed the assortment by more than 25%. It is worth noting that over the past five years, the share of Russian suppliers in our portfolio has increased by 40%, which allows us to keep prices for individual products, especially in the garden categories, at the 2008 level,” comments Ian Strickland.
OBI New Riga tries to satisfy all the requests of clients living outside the city. The “Garden Center” deserves special mention, where a huge selection of plants, garden equipment and tools, goods for the garden, garden, outdoor recreation and landscape design are presented. The Garden Center will replant and pack plants for customers free of charge. When purchasing disassembled goods - swings, awnings, garden furniture - you can order their installation and assembly directly on the garden plot. You can even issue a return of goods without leaving your home: an OBI employee will come with everyone necessary documents and will issue a refund. Master classes on gardening and renovation from professional experts will be an excellent help for those who are interested in arranging a country house, gardening and landscape design. On the opening day of OBI New Riga, author's master classes were conducted by famous decorators and designers Marat Ka, Anna Ermann and Andrey Volkov.
At OBI New Riga, customers can take advantage of a wide range of related services, including unique ones, which are usually available to customers of specialized stores. These include design services, installation and repair, temporary storage of items during repairs, and removal of construction waste. For the convenience of buyers, payment is provided bank cards, making purchases on credit and servicing legal entities.
Many services at OBI are provided completely free of charge: delivery for purchases over a threshold amount, calculation of materials, fitting of goods, which includes tinting paints, cutting wood, overlocking carpet, master classes on repairs and gardening.
OBI New Riga will have a large Kitchen Studio with a whole staff of interior designers. The Studio's consultants will help buyers plan every step - from developing a 3D layout to installing furniture and appliances in the apartment - without additional financial costs. And designers will help you decide on the design concept for your future apartment or country house, creating a design project of any complexity.
OBI pays great attention to the development of multichannel sales. Customers can find any product not only on the shelves of hypermarkets, but also select it on the website or using the OBI mobile application, arrange delivery by phone or use the “Order and Pick Up” service. In this case, you can pick up the reserved product within four hours after placing the order.
Main parameters of the OBI New Riga hypermarket
- The total area of the hypermarket is 13,200 sq. m. m
- Trade area garden center - 2,300 sq. m
- More than 45,000 items of Russian and foreign-made goods
- 224 new jobs
- 12 cash lines
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