A presentation has just ended at the company's headquarters in Cupertino, California. new Apple iPhone SE (or Special Edition - “special edition”), as well as a smaller version of the iPad Pro tablet and updated straps for the Apple Watch.
the site followed the presentation, which was traditionally carried out by Tim Cook and his colleagues, in order to quickly inform you of all the main facts about the presented gadgets.
New iPhone SE: miniature and affordable
In appearance and parameters, the new iPhone is very similar to the 5S model that customers love (the diagonal of both smartphones is 4 inches, so, as we see, Apple is again offering more compact models). At the same time, the new gadget has a “filling” similar to that of the 6S. It has a 12 megapixel camera, an advanced image processor, fast focus, and Live Photos(three-second looping photos that are taken using a hold). Thanks to Retina Flash technology, just like the 6S, you can take selfies even in the dark.
iPhone SE is available in four colors - silver, gray, gold and rose gold.
Shrunk iPad Pro
The iPad Pro tablet has a smaller and lighter version: diagonal - 9.7 inches, and weight - 450 grams. The new product has a brighter screen, which reflects less light for user convenience. The iPad Pro's camera is the same as the iPhone SE's. The tablet is available in four colors - grey, dark grey, gold and - for the first time - pink.
iOS 9.3 update: new features
Apple will update its operating system tonight. Among important changes: the ability to protect your notes with a password or Touch ID, as well as install new applications in the “Health” section, a special “night” mode that makes the display less bright, and some other functions.
Apple Watch: updated design and price reduction
For Apple Watch fans, the company has introduced updated straps - made in different colors and from new materials - for those who like to change straps according to their mood. The smartwatches themselves have fallen in price and now cost $299 in the US.
Price and start date
Prices for the iPhone SE will start at $399 - this is how much you will need to pay for a gadget with 16 gigabytes of memory. An iPhone with 64 gigabytes of memory is priced at $499. Thus, this is the cheapest device in the iPhone line. Americans will be able to pre-order starting March 24, with sales beginning March 31. The SE model should be available in 110 countries by the end of May. Prices for the updated iPad Pro start at $600 (for 32 gigabytes of memory).
Regarding when iPhone SE smartphones will appear in our country, the Russian press reports the following: sales will start in early April, prices will start from 37.99 thousand rubles.
A separate part of the presentation was devoted to a discussion of environmental problems. According to Apple representatives, the company is launching the Apple Renew program, under which every old gadget can be recycled.
In addition, as the speakers said, the corporation is paying more and more attention to protecting health. Among the new products is a special application for people suffering from Parkinson's disease, as well as an application that helps identify autism in children at an early stage.
Another news from the company: in 2017, Apple's headquarters will move to a new building with a futuristic design that resembles a flying saucer. Perhaps the next presentation will take place there, Tim Cook announced.
Photo Gettyimages.ru
March is a special month for Apple. In the first month of spring, the company either holds a presentation or quietly launches new devices for sale, carrying out a large-scale update of its online store. March 2018 was no exception. What did Apple show at the presentation on March 27, 2018?
The Apple presentation on March 27 began at 18:00 Moscow time. In this article we will quickly wrote about everyone important new products
Before the presentation, it became known that the event would last less than an hour. Will Apple have time to present new devices in such a limited time, or will new items appear immediately in the online store? I managed to show the main expected announcement.
In the first 10 minutes, Tim Cook talked only about Apple's interest in helping students, mostly about the company's success in the United States.
The first new product of Apple's presentation on March 27 is the new iPad! As expected, the company has created a new tablet aimed at schoolchildren and students.
The new 9.7-inch iPad 2018 has Apple Pencil support.
The design of the tablet is no different from its predecessor, the iPad 2017. The iPad 2018 has a 9.7-inch IPS display with a resolution of 2048×1536 pixels and LED backlighting. The pixel density of the tablet display is 264 ppi. It has an oleophobic coating, but nothing more. The new product does not have features such as full lamination, True Tone, extended color gamut and anti-glare coating, like the iPad Pro.
iPad 2018 has a system based on a powerful 64-bit quad-core A10 Fusion processor (a similar one is installed in the iPhone 7 and iPhone 7 Plus), a battery life of 10 hours, an 8-megapixel main camera with the ability to shoot video at 1080p resolution, LTE support and a Touch ID fingerprint scanner. The front camera has HD resolution.
Apple executives have repeatedly emphasized that the new iPad is the cheapest in the history of the company's tablets.
Another feature of the new iPad 2018 is support for multiple accounts, which will allow an entire class to use one tablet at school. Apple first introduced this feature in 2016, and now it will be used much more actively.
The price of iPad 2018 is $329 for ordinary buyers, $299 for schools. The tablet will go on sale today.
It is noteworthy that for schools the new iPad 2018 really became the cheapest in history. However, for ordinary buyers, its price is no different from last year's iPad 2017.
Official price of iPad 2018 in Russia:
- iPad 2018 32 GB Wi-Fi - 24,990 rubles.
- iPad 2018 32 GB Wi-Fi + Cellular - 34,990 rubles.
- iPad 2018 128 GB Wi-Fi - 31,990 rubles.
- iPad 2018 128 GB Wi-Fi + Cellular - 41,990 rubles.
Will there even be a presentation in March? Yes
The fact that Apple has planned to hold its first presentation of 2018 in March is published by DigiTimes, citing verified sources from the supply chain of the American company. Previously, DigiTimes had repeatedly correctly predicted Apple's plans, however, there were also misfires. However, on February 19, there was additional confirmation of Apple’s plans to introduce new devices in March. American company new iPad models in Russia - the corresponding applications appeared on the website of the Eurasian Economic Commission. Typically, Apple submits applications for certification of new devices several weeks before the presentation, or updating the assortment of its online store.
The rumors were officially confirmed on March 16th. Apple sent out invitations to journalists to presentation on March 27 in Chicago.
Red iPhone 8, iPhone 8 Plus and iPhone X
Probability of exit: 60%.
Last spring, Apple found a new way to stimulate iPhone sales. The company has released red iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition. Apple fans liked the “Sevens” in a new bright color so much that they were ready to stand in lines again for seemingly familiar smartphones.
Apple, no doubt, was pleased with the rush of buyers, in particular, because spring is traditionally not the best period for the iPhone. Analysts believe that Apple could make a similar move this year by introducing the (PRODUCT)RED Special Edition in red.
The (PRODUCT)RED Special Edition mark means that part of the money from the sale of such a smartphone is transferred to the Global Fund to Fight the Spread of HIV and AIDS, with which Apple has been actively cooperating for many years.
New iPhone X Blush Gold Color
Probability of exit: 60%.
There is also a possibility that Apple will not want to repeat itself, but will still release the iPhone in a new color. Speaking about the new body colors of the current iPhone models, one cannot help but recall the copper color Blush Gold in the fall and winter of last year. Then several sources claimed that Apple would definitely release at least the iPhone X in a new elegant color, and would do this in March.
Note that no matter what new colors the iPhone 8, iPhone 8 Plus and iPhone X come out in, the prices of smartphones in the updated colors should remain unchanged.
Affordable 13-inch MacBook Air
Probability of exit: 90%.
In early March, authoritative KGI Securities analyst Ming-Chi Kuo said Apple would release an affordable 13-inch MacBook Air in the second quarter of 2018. The expert’s forecast was immediately linked to Apple’s likely March presentation. Based on the experience of previous years, it is quite possible that the new MacBook Air, which has not received an update for three years, will be released in March. Note that Kuo did not disclose any detailed technical specifications or design features of the new 13-inch MacBook Air, only emphasizing that the model will be cheaper than other Apple laptops. Thanks to the new affordable Apple laptop, MacBook sales in 2018 should immediately increase by 10-15%, the specialist is sure.
Budget iPad
Probability of exit: 100%.
The main announcement of last year’s “quiet” March presentation was a 9.7-inch iPad with an extremely affordable price tag. Leaks indicate that Apple may release an updated version of this model in March this year. The tablet will receive improved specifications, likely support for Apple Pencil, and its price will remain the same compared to the original 9.7-inch iPad.
On February 19, Apple certified two new iPads with model numbers A1893 and A1954 in Russia. It is believed that one of these tablets is the new budget 9.7-inch iPad.
iPad Pro 2
Probability of exit: 30%.
However, the new affordable iPad will not be the key announcement of the upcoming presentation. If Apple really intends to hold a presentation, then the highlight of the program must be the new iPad Pro. According to a lot of leaks from analysts and insiders, the new iPad Pro will be largely different from previous models.
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There will be a presentation on March 21 at 7 p.m. Apple, which will presumably present the new iPhone SE smartphone and a new generation of iPad tablets.
According to analysts, the iPhone SE will be quite small and will have a 4-inch screen, but the characteristics will be the same as the flagship iPhone 6s.
Experts believe that the company was prompted to take such a step by the fact that a large number of users are buying the already outdated iPhone 5s due to the small screen diagonal. With a new smartphone of small size and modern characteristics, Apple will try to solve this problem.
Korrespondent.net will conduct an online text broadcast of the Apple presentation.
18.54 Spectators are already gathering in the hall where the Apple presentation will take place.
19.01 The music has started, we are starting!
19.03 Tim Cook came out. I recalled that Apple turns 40 in April and this moment the total number of all Apple devices is more than a billion.
19.08 Tim Cook, of course, also touched on the FBI scandal: “We believe in protecting your information and your privacy.”
19.10 Apple Vice President Lisa Jackson came out with a story about ecology. According to her, 93 percent of the company's factories and facilities now run on renewable energy.
19.13 A video was shown showing a robot named LIAM disassembling an iPhone for recycling.
19.15 Jeff Williams on stage. He brings up the topic of health, in particular the ResearchKit platform, which should help in medical research.
19.19 the main objective ResearchKit - make remote patient diagnosis possible. For example, special sensors will have to analyze a person’s condition and predict the development of diseases.
19.23 They showed a video in which a woman with Parkinson's disease talks about how the CareKit application helps her monitor her body and gives her hope, despite the fact that the disease is considered incurable.
19.28 Tim Cook introduces new straps for Apple Watch. The spring collection includes sports, leather and Milanese weave in black.
19.34 The presentation of a new 4-inch smartphone begins. It got the name iPhone SE. Its appearance is explained by the fact that some people prefer small phones.
19.37 Externally identical to the iPhone 5s, it comes in Rose Gold color, and, as expected, the hardware is the same as the iPhone 6s.
19.39 The price of iPhone SE with 16 gigabytes will be $399 and $499 for 64 gigabytes.
19.42 We're talking about iOS 9.3 - one of the largest "interim" updates to the operating system.
19.44 Notes now have the ability to be password protected, Apple News now has trends, and more.
19.47 The presentation of the iPad Pro tablet with a 9.7-inch screen begins.
19.52 This is the brightest tablet out there. It's 25 percent brighter than iPad Air 2 and has 40 percent less glare.
19.54 iPad Pro has an A9X processor. You can connect an additional Smart Keyboard and Apple Pencil to it.
19.56 Thanks to the True Tone function, the picture on the tablet adapts to the surrounding lighting.
19.59 The new tablet will also be available in rose gold color. Blondes will be delighted.
20.00 For the first time in the history of iOS gadgets, a version with 256 GB will appear.
20.01 The price of an iPad Pro with 32 gigabytes of memory will be $599. Version with 256 gigabytes - $899.
20.05 The camera in the tablet is 12 megapixel. The iPad Pro supports 4K and has a dual-tone flash.
20.08 Tim Cook encourages everyone to ditch traditional PCs and switch to iPad.
20.09 Cook: "This may be the last presentation on this Apple campus." Next year the company is moving to a new building that looks like a huge flying saucer.
20.10 Apparently, the presentation is over. The famous One More Thing hasn't happened yet...
20.15 Yes, the presentation is complete. Thank you for being with us!
At the Apple presentation held on March 21, several new devices and technologies were shown, the main premiere was the new iPhone SE smartphone with a design from the iPhone 5, which features a 4-inch display and hardware. latest generation. In addition to the new iPhone, a smaller iPad Pro tablet, new straps for Apple Watch and iOS 9.3 were shown.
- iPad Pro 9.7-inch;
- 4-inch;
- new nylon straps for Apple Watch;
- 12.9-inch iPad Pro with 256 GB storage;
- iOS 9.3 release;
- announcement of health tracking applications: CareKit and ResearchKit.
Rumors about a new small iPhone have been circulating for a long time; the main intrigue remained what design the smartphone would have and whether it would have two cameras. No one doubted the size of the iPhone SE; almost all insiders and experts agreed that it would be a smaller copy of an existing gadget, but which one? There were three most popular handsets to choose from: iPhone 5S, iPhone 6 and iPhone 6C. In the end, the design of the five won, without any changes, only one new color appeared - rose gold.
It is worth noting that the design is not the worst, but it is definitely outdated, thanks in part to Apple itself, which fiercely emphasized the “perfection” of the design of the sixth series. The name iPhone SE stands for simply and somewhat banally - iPhone Special Edition (“Special Version”).
iPhone SE specifications
Inside the small iPhone SE there is quite a powerful hardware of the iPhone 6s, which makes the 4-inch gadget the fastest among its kind. It’s strange, why couldn’t they release three versions of the iPhone 6s at once?
CPU: A9, with M9 coprocessor.
Camera: 12 MP camera; TrueTone flash, Slow-Mo, panorama up to 63 MP, 4K video, LivePhoto.
Additionally: NFC module for Apple Pay, new LTE module, which is 3 times faster than 5s, there is no display function - 3D Touch.
Autonomy: 50 hours of video.
Colors:
Memory: 16/64 GB (32 GB model no longer available).
Price: $399, $499.
By the end of May it will be available in 110 countries. The first batch will go on sale on March 31, and sales in Russia are expected to start at the beginning of April; iPhone SE models with 16 GB and 64 GB memory will be sold at prices starting from 37,990 rubles.
iPad Pro 9.7"
Another new “new product” is the iPad Pro with a screen size of 9.7 inches, why not the iPad Air 3? The weight of the new gadget is 430 grams. A very strange gadget that differs from the older model not only in screen size.
Unlike the iPad Air 2, the iPad Pro Mini has a better screen, with increased brightness and saturation - the next generation True Tone Display, which is able to adapt to ambient lighting and color temperature.
The iPad Pro Mini still has the same 4 speakers, the most powerful A9X processor with an M9 coprocessor. New camera 12 MP main and 5 MP FaceTime, with TrueTone flash, the ability to shoot 4K video, Retina Flash, LivePhotos, support for the Apple Pencil stylus. But 3D Touch, like in the iPhone SE, is missing.
Colors: White, black, gold, pink.
Memory: 32/128/256 GB.
Price: $599, $749, $899.
Depending on the amount of internal memory, the cost of the 9.7-inch iPad Pro will be:
- Wi-Fi only: 32 GB – RUB 52,990;
- Wi-Fi only: 128 GB – RUB 64,990;
- Wi-Fi only: 256 GB – RUB 76,990;
- Wi-Fi + LTE: 32 GB – RUB 63,990;
- Wi-Fi + LTE: 128 GB – RUB 75,990;
- Wi-Fi + LTE: 256 GB – RUB 87,990.
The large iPad Pro received a modification with a memory capacity of 256 GB.
Other new products at the Apple presentation
Apple Watch
Owners of smart watches have the opportunity to buy new nylon straps in different colors, in addition, Apple has reduced the cost of its gadgets to $299 (for the Apple Watch Sport model).
Apple TV
The set-top box also received new features with the updated tvOS operating system: dictation, Siri support in App Store, iCloud Photo Library, Live Photos, Folders.
iOS 9.3.
Most likely this is latest version to update nine, although after the firmware became available for download, iPad owners started having problems, their gadgets began to turn into “bricks,” therefore, Apple will have to provide some kind of solution to fix the error.
The main innovation was a special Night Shift mode, designed to take care of the health of our eyes, taking into account geolocation and the time of sunset and sunrise.
New set of developer tools
Apple has always positioned itself as a “green” company: using solar energy, recycling materials and waste-free production, etc. An interesting video was shown of a robot taking an iPhone apart.
Also, a new set of tools for developers was presented - CareKit, an application that will collect data about the user’s health and help solve various problems that have arisen with it.
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