What you need to create a hookah. How to open a hookah. Disadvantages of hookah activities

People who want to introduce an element of novelty into everyday life are often attracted by the traditions and customs of other peoples. Hookah smoking, which was originally an integral part of the life of the peoples of the Middle East, thanks to tourists, quickly became widespread, including in Russia. Today, businessmen make good money by opening establishments specially designed for this purpose.

There are several reasons why entrepreneurs may be interested in a hookah bar business plan with 2018 calculations. First of all, it is the popularity of this type of leisure among domestic consumers. In addition, there is still a certain shortage of smoking clubs on the market, as a result of which newcomers should not be afraid of competition. Finally, such a business is characterized by good profitability and high marginality: a hookah mark-up of 250-400% makes it easy to compensate for all the costs of maintaining the establishment and get a decent profit.

Business Features

As a business, a smoking club belongs to the field of leisure and entertainment. Therefore, businessmen who are interested in how much it will cost to open a hookah bar, solely for the purpose of finding a source of income that does not require constant participation, should understand that this is impossible. In order for an institution to become popular, it is necessary not only to recreate a special atmosphere in it, but also to constantly work on the assortment, hold various events, and improve the quality of service.

The main principle of the work of hookahs is a high speed of table turnover. Ideally, guests should smoke a few hookahs in two hours, rest and give way to the next visitors. It is worse when customers smoke one hookah for a long time, play board games and do not bring profit to the establishment.

There are several methods to deal with this phenomenon:

By serving several hookahs at the same time, you can reduce the duration of the service cycle. One hookah the average company can smoke 4-5 hours, while two or three allow its members to achieve satisfaction twice as fast;
Using the “anti-cafe” principle, you can charge guests not for a hookah, but for the time spent at the table. In this case, the number of hookahs served to them at the same time is regulated so that the company has time to rest in two hours;
Any items for leisure activities distract people from the main thing - the process of smoking. Of course, the establishment should have board games, a TV or game consoles, but guests should not focus on them.

It is easy to build a business on the provision of hookah smoking services - today this type of leisure attracts the attention of a wide variety of consumers, including young people. Listing the advantages of creating a smoking club, it should be noted that:

If you are going to open a hookah from scratch, you can count on a relatively free market from competitors, even in large cities;
This idea is characterized by a high level of profitability, good profitability and an acceptable payback period;
When compiling a business plan for a hookah bar with minimal investment, one should expect interest in the establishment from a wide target audience;
There are profitable franchises that allow you to open a hookah from scratch in 2018 - the cost of paying a lump-sum fee under the terms of their owners does not exceed 120-200 thousand rubles, and royalties are 5-15 thousand rubles a month.

Hookah without tobacco

Since it is impossible to properly open a classic-style hookah in a public catering area, many cafe owners offer their guests a variety of mixtures that do not contain tobacco - smoking stones, syrups, herbal mixes. By analogy with electronic cigarettes, such hookahs are not subject to legal restrictions, however, the absence of a tobacco component does not delight any category of consumers;

Hookah without food

An institution that provides visitors exclusively with smoking services in a specially designated place is also quite legal from the point of view of legislation if food and drinks are not sold on its territory. To get around this limitation, some smoking clubs take into account the cost of coffee or tea in the price of a hookah and serve them to guests as if “as a gift”. In addition, a business plan for opening a hookah bar can be developed in the form of the “anti-cafe” mentioned above, charging customers for staying on the territory of the establishment and providing them with hookahs along with drinks formally for free.

Legalization methods

The variety of formats of smoking establishments is a clear illustration of the attempts of entrepreneurs to circumvent the requirements of anti-tobacco legislation. To find out how to open a hookah by law in 2018, you need to carefully study the current restrictions on the smoking process. In Russia it is forbidden:

To smoke mixtures containing tobacco in the territory of any public catering establishments;
Open smoking rooms in premises owned by cafes and restaurants;
Allow minors in smoking areas;
Smoking hookahs and cigarettes on terraces belonging to cafes (this issue remains controversial, since the court and Rospotrebnadzor see the situation differently).

At the same time, the legislation of the Russian Federation allows:

Smoking on the territory of catering establishments other mixtures that do not contain tobacco (as noted above, such hookahs do not attract the public);
To smoke tobacco mixtures outside the territory of public catering establishments, in special places.

Thus, today there is only one answer to the question of whether it is possible to open a hookah bar legally: yes, if it is a closed club. Not being a cafe or restaurant, such an establishment will not have signs of catering if there are no drinks or food on the menu. However, guests cannot be forbidden to bring snacks with them, and if they have a receipt, they can safely eat them while smoking hookah.

The closed club format requires that each guest express their consent to the fact of smoking on the territory of the establishment in writing and present some document confirming their age. At the first visit, a small questionnaire is filled out, after which the visitor becomes a member of the community and gets access to hookahs.

How to open a hookah from scratch: step-by-step instructions in most cases recommend registering an individual entrepreneur, since an LLC is needed mainly when organizing alcohol trade. When hiring workers, you also need to register with the pension and health insurance funds. Further, you should obtain permission to operate the institution in the sanitary and fire control services, as well as conclude agreements with the relevant contractors for waste disposal, deratization and pest control, recycling of fluorescent lamps and washing uniforms.

When choosing a taxation system, the UTII system, which is popular among owners of public catering establishments, cannot be applied. An acceptable alternative could be the simplified tax system with the payment to the state of 15% of the net profit.

Room and interior

Finding suitable premises for a smoking club is not easy: the place must not only be characterized by high traffic, but also comply with the requirements of legislation and fire safety regulations, as well as meet the entrepreneur's ability to rent. Going through various options, many beginners are thinking about whether it is possible to open a hookah bar in a residential building. There is no direct prohibition in this matter, however:

The premises of the club must be transferred to non-residential fund;
The hall should be equipped with high-quality sound insulation;
If you are going to open a hookah in a residential building, it is necessary to bring the air ducts of the exhaust system above the roof of the building so that the neighbors do not smell tobacco;
A separate entrance to the institution should not be located from the entrances.

Tobacco smoking rooms are subject to separate technical and regulatory requirements, which are mentioned in some examples of hookah business plans. According to these rules:

The entrepreneur should obtain the written consent of the property owner to convert the premises into a smoking club;
In the hall it is necessary to place plans for evacuation in case of fire;
There must be at least one fire extinguisher for every 100 m² of area;
The hookah room should be equipped with a supply and exhaust ventilation system that provides at least 15 air changes per hour;
Connection to electrical networks must be designed for a load of 12–15 kW;
The room must be able to connect to heating, water supply and sewerage systems.

When calculating how much money you need to open a hookah bar, you should proceed from the fact that to create a medium-sized establishment, you will have to rent and renovate a hall with an area of 100–120 m². The room must be divided by screens, partitions or curtains into several zones intended for receiving customers, and also provide space for placing a bar counter, bathrooms, an administration room, a warehouse.

Smoking clubs are distinguished from other entertainment venues by their characteristic atmosphere of peace and leisure. Therefore, before developing a painted business plan for a hookah bar, you need to study the methods of interior design, the appearance and specifics of the work of similar establishments located in eastern countries. The following tools will help create the necessary mood for visitors:

Color palette. Basically, designers recommend using muted pastel shades, although colorful Arabic carpets and red lighting of recreation areas are no less popular;
Furniture. For relaxation, soft sofas, decorated with a large number of pillows, are best suited. Ottomans, frameless chairs and tables with short legs should also be designed in an oriental style;
Sound accompaniment. Music seems to be one of the most effective tools for creating the right atmosphere. Of course, it is almost impossible to find compositions that are pleasant to the ear of the vast majority of visitors, and therefore this issue remains in the hands of the owner of the establishment. However, the music should definitely be kept quiet and unobtrusive to avoid interfering with guests' communication;
Light. Bright ceiling lighting is contraindicated for hookahs. Preference should be given to wall or spotlights of low power.

Equipment and equipment

When buying smoking club equipment, an entrepreneur must find the optimal combination of reliability, functionality and cost. For example, in retail stores, the same sofas are sometimes significantly cheaper than specialized food service furniture suppliers, but their low strength contributes to an undesirable reduction in service life.

A slightly different strategy should be followed when choosing hookahs: in practice, inexpensive universal models of Egyptian production have proven themselves to be the best. On the other hand, to attract sophisticated guests, you can purchase several unusual pieces with illumination, with a painted glass bulb or with additional smoke cooling.

When calculating how much it costs to open a hookah bar, one should not forget about the issues of organizing leisure time for visitors. For these purposes, the owners of the establishments buy various board games, organize zones for those who want to watch TV or play on a set-top box, turn on the broadcast of sports events, and even organize oriental dance evenings. What you need to open a hookah from scratch:

Equipment hookah area 100 m²

Name	price, rub.	Qty	Amount, rub.
Technical systems
Security alarm	30000	1	30000
Fire alarm	25000	1	25000
Ventilation system	195000	1	195000
Audio system with ceiling speakers	38000	1	38000
Laptop	18000	1	18000
Multifunction device	9000	1	9000
wifi router	2000	1	2000
Internet connection	2000	1	2000
Interior
Sofa soft triple	21250	16	340000
Bag chair	1200	16	19200
Table low	1500	8	12000
Administrator chair	1500	1	1500
Drapery and zoning	120000	1	120000
Wall light	1200	20	24000
Pillow furniture	500	48	24000
Metal hanger	2200	8	17600
bar counter	95000	1	95000
Food equipment and utensils
ice maker	12000	1	12000
coffee machine	71000	1	71000
tea cup	150	50	7500
coffee cup	170	50	8500
teaspoon	50	50	2500
sugar bowl	250	8	2000
napkin holder	220	8	1760
Other
Cash machine	12000	1	12000
Fire extinguisher chrome plated	3500	2	7000
Rack for storing hookahs	3500	1	3500
Lockers for staff clothes	3200	6	19200
Employee uniform	1500	8	9000
Plumbing kit	15000	2	30000
Entertainment and leisure
Checkers/Chess/Backgammon set	3500	8	28000
Cards	600	8	4800
Dominoes	500	8	4000
TV 55"	45000	1	45000
Hookahs
Egyptian hookah	2800	16	44800
Forceps	200	2	400
Hole puncher	150	2	300
brush	170	2	340
Charcoal basket	900	2	1800
Ignition for coals	1100	2	2200
Cup for hookah	100	16	1600
Spare flask	1300	4	5200
Splitter for two hoses	800	8	6400
Additional hose	800	8	6400
Total:			1309500

Staff

Any effort of an entrepreneur to study the issues of business plans and detailed concepts of the institution can be useless without polite, correct and qualified staff. To operate a small smoking club, you need:

Administrator. The duties of the administrator include meeting guests, finding out their preferences regarding the type of tobacco and drinks, escorting them to a free table, registering new members of the club;
Hookah worker. This specialist must have the highest qualifications. When hiring, preference should be given not to creative individuals who create a unique mix for half an hour, but to efficient employees who can prepare a good hookah in five minutes without unnecessary frills;
Waiter. Must take an order to prepare coffee or tea, provide visitors with board games, make payment and issue a check;
Cleaning woman. A public institution, especially one decorated with carpets and rugs, must be cleaned daily. In addition, in the smoking club, someone must wash the dishes, wipe the tables and clean the hookahs.

Entrepreneurs figuring out how much it costs to open a hookah lounge in a small town can use the staffing table below, compiled for a two-shift establishment. Those who have as their goal the conquest of the metropolis will have to increase the salaries of employees by at least 50%; on the other hand, the average bill of a smoking club located in the regional center is also much higher.

Hookah bar staffing

Range of services

Listing what is needed to open a hookah from scratch, among other activities, it is necessary to mention the development of a range of hookahs and leisure facilities offered by the institution. In addition to ordinary tobacco, an entrepreneur can include a huge number of flavored mixtures in the hookah card:

Fillers for hookah

Flavors of tobacco blends
Apricot	Grape	Coconut	Mint
A pineapple	Cherry	Cinnamon	Peach
Orange	Pomegranate	latte	Rose
Watermelon	Melon	Lemon	Plum
Banana	Jasmine	Raspberries	Chocolate
Vanilla	Strawberry	Honey	Apple
Fillers for the bowl and flask
apple	pomegranate	juice	absinthe
grapefruit	melon	wine	sambuca
a pineapple	milk	cognac	rum

Entrepreneurs who are visited by the thought: “I want to open a hookah bar” sometimes pay too much attention to the organization of visitors' leisure, forgetting about the main goal - the sale of hookahs themselves. In order not to distract guests too much from smoking, you can limit yourself to the following entertainment:

Board games. This category includes backgammon, chess and checkers, cards, lotto, and even the well-known "Monopoly";
Gaming consoles. They should be used with caution, because during the game clients not only forget about hookahs, but also make noise, thereby creating discomfort for other visitors;
TV programs and films. A more neutral option that allows you to attract a specific target audience to watch sports broadcasts or popular films. However, one should not forget that guests with other interests may be disturbed by too loud sound.

Hookah bar promotion

How to open a hookah bar according to the law and avoid fines for promoting its services? Since the enactment of the prohibition of any promotion of tobacco use, the owners of legal smoking clubs are faced with the fact that:

Not only smoking people, but also objects associated with this process - pipes, hookahs and their parts, tongs and other accessories cannot be depicted on promotional materials;
The advertisement must not mention the process of smoking or contain a call for it;
Booklets can be distributed only to interested adults;
Leaflets and flyers cannot be pasted or laid out in mailboxes;
It is formally forbidden to publish ads on social networks.

Of course, some people neglect these requirements, but when choosing between legal and illegal ways to promote a hookah bar, it is better to prefer the first option: the risk of fines and even closing the establishment is not justified by a momentary increase in the number of customers. However, there are not so many legal ways:

You can promote a site containing information about a hookah bar and the services it offers, as well as implementing a mechanism for booking tables. Access to the resource should be limited to a circle of persons who have confirmed their age;
Social networks remain a good way of advertising of the year. The community page must contain a warning that the materials published here are prohibited for viewing by persons under the age of 18;
"Word of mouth" works great for hookahs. Exclusive offers (for example, a special mix or a hookah trained in Arab countries), combined with the quality provision of basic services, can arouse active interest among the target audience;
A hookah bar operating in the format of a closed club needs to constantly use the accumulated database of contacts and interact with customers who have previously visited the institution. You can send them information about discounts or promotions by mail or via SMS, inform them about upcoming events and new services.

Capital investment

Opening a full-fledged hookah bar is difficult to name: the cost of the hookahs themselves is low, but the repair and decoration of the hall, the purchase of furniture, the installation of a ventilation system will require much more significant investments from the entrepreneur:

Initial investment

Article	Amount, rub.
Registration of SPD	4000
Rent for the period of repair	75000
Design project	100000
Repair work	300000
Signboard	25000
Equipment	1309500
Marketing expenses	20000
Administrative expenses	10000
Total:	1843500

Finding out how much it costs to open a hookah bar in Moscow, some of the values given here should be increased by 30–50%: for example, it is quite difficult to find a company that is ready to carry out repairs at a rate of 3,000 rubles/m². Rent near metro stations with high traffic can also reach 1,500–2,000 rubles/m² per month.

We should not forget that in order to achieve success, it is not enough just to find the necessary capital and open a hookah from scratch in 2018: the costs of maintaining the business, purchasing consumables and paying employees may seem unreasonably large for a novice entrepreneur. Therefore, it is desirable to have some reserve of funds for current expenses in order not to be bankrupt in the first month of work.

Operating expenses of a hookah bar

Income and profitability

Obviously, entrepreneurs are primarily interested in the question of whether it is profitable to open a hookah bar. To determine the profitability of an institution, it is necessary to make some calculations using the main initial data - the cost of the service and the expected attendance of the club.

Analyzing the data presented on the Internet, you can see that hookahs, with slight variations, set the price for hookahs in the range of 900-1200 rubles, changing it depending on the type of tobacco, filler for the flask and the use of fruit as a bowl. If each company sits at a table for two hours, then a club operating from 12:00 to 2:00 can theoretically sell 56–60 hookahs per day. However, at the initial stages, one should not expect such an intensive flow of customers, therefore, when making calculations, it should be assumed that the establishment will be half loaded. The cost of one hookah prepared with wine, juice or milk for a company of four is:

The cost of a hookah

Considering how much it costs to open a hookah from scratch in the format of a full-fledged smoking club, you can calculate the main economic parameters of the enterprise and calculate the payback period for investments:

Economic indicators of a hookah bar

Is it worth opening a hookah bar in 2018? Obviously, this business has a good profitability and guaranteed payback even with a minimal flow of visitors. However, an entrepreneur must be prepared for the fact that they will have to invest at least two million rubles in the business, and then expect their return within a year.

Conclusion

In conclusion, some advice should be given to novice entrepreneurs from experienced hookah owners who have been serving visitors for more than one year:

You should not experiment with elite types of tobacco and unusual mixtures. It is better to offer a wide range of inexpensive but high-quality Egyptian products;
You should not buy the most expensive or designer hookahs, since it is impossible to notice the difference between them and ordinary products when smoking. On the other hand, cheap Chinese consumer goods will also not decorate the establishment;
Is it worth it to open a hookah bar with alcohol? It is better to completely remove hot drinks from sale and even forbid customers to bring them with them. Firstly, the behavior of drunken guests becomes unpredictable, and secondly, any inspector can issue a huge fine to the establishment;

The popularity of hookahs is growing year by year. The establishments attract with their atmosphere and exoticism. Sitting on comfortable sofas in cozy rooms with subdued lighting, you can perfectly relax with a sincere conversation, slowly sipping a hookah.

In such institutions, time seems to freeze, which contrasts sharply with the frantic pace of megacities. Someone comes to taste a new taste of tobacco, some visitors are looking for a harmless alternative to smoking - hookahs prepared with milk or juice, others simply want to relax after a hard day's work.

From this we can conclude that such a business is extremely in demand, which means that it is able to bring solid earnings to its owner. Consider how to open a hookah bar as quickly and successfully as possible.

We act according to the law

Consider what you need to open a hookah. It is extremely difficult to open a "real" hookah, similar to establishments in Muslim countries where this industry flourishes. This is due to the operation of the law "On Smoking" (FZ No. 15 of February 23, 2013). According to its provisions, smoking in public places is prohibited. At the same time, people come to the hookah bar for one purpose - to smoke.

Of course, you can argue with the law, positioning your institution as a place specially designated for smoking, properly designed and functioning on legal terms.

However, this will take a lot of nerves and time. It is much easier to open a hookah hall under the wing of a cafe or restaurant.

But here there is a nuance. In order not to go against the law and not contribute to the imposition of penalties, it is advisable to trade in nicotine-free mixtures. Fortunately, there are now a huge number of them (dairy, fruit, wine, herbal, etc.).

Slowly, "your" customers can sell tobacco. However, it is necessary to be extremely careful, to have a good lawyer and staff who can keep their mouths shut.

Registration

In this chapter, we will figure out how to open a hookah bar according to the law. The business must be legal. Only in this case can it function legally and claim success. To open a hookah bar, both the registration of an individual entrepreneur and a legal entity are suitable.

You will also need appropriate permits from the sanitary and fire services, as well as a license for the sale of alcohol (if the establishment provides for the sale of alcoholic beverages).

According to the law, only an LLC can sell alcohol. Therefore, if you plan to combine a hookah bar with a bar, IP will not work.

So, a hookah bar will be able to officially work if there are documents:

certificate of registration;
license to sell tobacco products;
permission from the fire inspectorate;
SES permission;
license to sell alcoholic beverages.

Do not forget that in public catering establishments (the hookah bar is equated to them) cleanliness must be observed. Therefore, all employees must have sanitary books.

The creation of any business begins with an idea. In order to calculate how successful your idea is, you need to draw up a business plan. and necessary calculations.

What are the advantages of opening a franchise production, you will find out.

Perhaps the following topic will interest you. In the article you will find an example of a cafe business plan with the necessary cost and profitability calculations.

Features of doing business

No special permits for such activities will be required, as well as the purchase of expensive equipment and obtaining a special license. However, the profitability of the institution directly depends on the status. A hookah business will be profitable if you focus on a specific target audience:

VIP guests. A premium-class establishment should be “hidden” from prying eyes. It is better to form an assortment of elite varieties of tobacco, high-quality alcohol. Unique components in hookahs and author's mixtures are welcome. The service must be impeccable, the atmosphere of the institution must be luxurious. All this pays off with high prices.
Ordinary guests. It is reasonable to locate such establishments in passable places with good traffic interchange. Products should be as diverse as possible, prices should be affordable. Additionally, you can sell alcoholic cocktails, beer, snacks. Income will be provided through a large turnover.

Hookah bar interior

We solve production issues

Hookah starts from the premises. It is desirable that it be located in a place with convenient traffic interchange or in the central area of the city. The area of the room must be over 100 m2. This volume will accommodate 5 smoking areas, a bar counter, a small kitchen, a bathroom and a staff room.

The design should match the theme of the institution. Furniture should be as comfortable as possible, not flashy shades (spacious sofas, easy chairs, low compact tables). It makes sense to decorate the walls with oriental motifs. Symbolic figurines, pillows, tents are appropriate.

Musical accompaniment should also be carefully chosen. It should be unobtrusive, light and soothing. Everything must feel exotic. It is for her that most customers go to hookah bars.

As for the equipment, large funds for its purchase will not be required. It will be enough:

hookahs;
coal;
smoking mixtures;
tobacco;
hoses;
cups;
tubes;
replaceable flasks;
forceps;
burners;
foil;
dishes.

Hookah bar equipment cannot be called large-scale, however, it must be of high quality. Saving money on this item is not worth it. After all, cheap analogues are subject to great wear and tear.

There must be a sufficient number of fire extinguishers in the establishment.

We provide quality service

Staff must be selected carefully. You will need:

hookah workers;
bartenders;
cooks;
washers-cleaners;
guards;
accountant.

It is advisable to hire all employees, except for the last one, in several, so that they work in shifts. This is due to the mode of operation. The institution must work around the clock, in extreme cases - until 3 am. Otherwise, it is unlikely that there will be many visitors.

Opt for employees who:

attentive (it is they who can notice the fire);
polite;
do not talk too much;
industrious;
responsible;
cleanliness;
not intrusive.

Hookah room decoration

In the hookah business, a lot depends on the employees. They are an important element of the institution's advertising. After all, advertising a hookah by known methods (promotional offers, advertising around the city, a bright sign, commercials on TV and radio) is unlikely to succeed if you sell real tobacco. The law is on guard. The best advertising in this case is word of mouth.

Investments and income

How much does it cost to open a hookah bar? Experts say that the hookah business is highly profitable. The profitability of a point located in a popular area of \u200b\u200bthe city, with proper organization, is characterized at a high level. Let's try to calculate the amount of starting capital required to open a hookah bar. Initial expenses will go to:

rent of suitable premises - 10-30 thousand rubles;
equipment / components - about 35 thousand rubles;
purchase of products (drinks, coal, mixtures, etc.) - 50-70 thousand rubles;
design and furniture - up to 300 thousand rubles;
advertising - from 10 thousand rubles.

Naturally, do not forget about registering a business. If you open it yourself, you will need a small amount (to pay duties, photocopies of documents, etc. trifles). Having entrusted this business to a specialized company, be prepared to pay from 8-12 thousand rubles. depending on the urgency and "value" of the intermediary.

The approximate amount that it will cost to open a hookah bar is 400-450 thousand rubles. There are also monthly expenses to consider, such as:

replenishment of the assortment of the institution -15-20 thousand rubles;
salaries to employees - up to 100 thousand rubles;
rent and utility payments - 20-40 thousand rubles;
advertising - 2-3 thousand rubles;
purchase of household chemicals and hygiene items - up to 3 thousand rubles.

The total amount of monthly costs will be 130-165 thousand rubles. That is, the future owner of a hookah bar must have capital to create a business and maintain it for the first time 530-615 thousand rubles.

Hookah bar Jajir

As for the profitability of a business, much depends on its location and level of organization. In general, the average check "drags" 1.5 thousand rubles. Daily earnings can be about 35 thousand rubles, respectively, monthly profit - about 300 thousand rubles.

The above calculations show that the profitability of the project is 50-80%, which is a very high indicator. It will be possible to recoup the invested funds in six months, with a “good scenario” - in 3 months.

Pros and cons of opening a hookah bar

The advantages of creating your own business (hookah bar) include:

ease of doing business due to narrow specialization;
financial attractiveness;
high demand.

The disadvantages include:

the presence of an impressive start-up capital;
"night" mode of operation of the institution;
the complexity of advertising caused by the operation of the Smoking Law.

At the same time, I would like to note that a high-quality hookah business plan, diligence and experience of predecessors will help even a novice entrepreneur to create an institution with an indescribable atmosphere that is in demand among residents and guests of the city. After all, the main incentive for organizing this tempting business with a taste of smoke is in high earnings.

If you are a real fan of smoking tobacco or aromatic blends, and at the same time you are eager to invest in a profitable and profitable business in a niche with little competition, then it is reasonable to open a hookah bar. The main component of the success of such an enterprise is to please customers without entering into friction with the authorities. If you can do this, you will get fame and good profit.

Hookah bar business plan: legal aspect + step-by-step opening process + necessary equipment + detailed cost calculations and income forecast.

Capital investment: from 1,010,000 rubles
Payback period: about 1 year

The anti-tobacco law, which was released in 2014, prohibiting smoking in public places, gave impetus to the emergence of a new type of business for Russia - the opening of hookahs.

People go there not only to smoke a hookah, but also to relax in a cozy and calm atmosphere.

And for this you need hookah business plan, in which all calculations with the costs of opening this case will be provided.

In addition, you should know a number of subtleties related to legislation, which you can find in the article.

Opening a hookah bar: legal aspect

First you need to deal with the law that prohibits smoking in public places where catering establishments fall.

Consequently, the ban also affected the hookah, which involves the burning of tobacco.

Therefore, many cafes and nightclubs offer their visitors hookahs with nicotine-free mixtures and syrups and electronic hookahs.

But a hookah bar is not a place where people come to eat, the emphasis here is on smoking a high-quality and varied hookah.

The very concept of a hookah bar is not fixed in the legislation, therefore, when registering it, it is necessary to indicate (OKPD 2) 92.7 Other recreation and entertainment services.

In order not to violate the legislation related to the ban on smoking in public places, you can:

Opening option	Description
Open a hookah bar where you can offer drinks and snacks in combination with hookah on nicotine-free mixtures	This option cannot be called a hookah in its purest form, as it contradicts the main concept, but if drinks and snacks are only an accompanying service, then you can beat the competition.
Open a hookah bar in its purest form, as a separate institution, but without the right to sell drinks and snacks	The option will require you to carefully promote and provide customers with only high-quality and tasty hookah, as only true connoisseurs who understand this pastime will come here.
Open a hookah lounge in an isolated, well-ventilated area at a bar, cafe, restaurant, or nightclub	Even if these establishments have the same owner, the hookah bar must be registered as a separate business entity. Also, guests with a receipt from an adjacent establishment will be able to bring drinks and snacks to the hookah bar.

Hookah bar business plan: planning

Drawing up a business plan for a hookah bar begins with planning.

In many large cities, fierce competition has already formed, so you need to carefully analyze the market and calculate the necessary costs for opening an institution.

And after that, you can begin to implement the project.

Resume for hookah

In the resume of a business plan for a hookah bar, you need to indicate who, where and why will open it.

Presumably it will be a large city with a population of 700 thousand people.

You also need to enter the name of your institution.

It must be unique and memorable.

The main goals of opening a hookah bar are:

organization of leisure activities among the population;
providing visitors with a wide range of hookahs;
Receiving a profit;
providing people with jobs.

The hookah bar will work according to the following principles:

Organization of a closed club.

In order to join the club, customers must fill out a form and then receive a club card.

This can be done after providing a passport.

Schedule:

when opening a separate hookah: Monday - Thursday, Sunday: 14:00-2:00;
when opening a hookah bar on the territory of a cafe / restaurant /: coincides with the work schedule of an adjacent establishment.

Payment for services:
- payment according to the amount of time spent (in this case, the maximum number of people at the table and hookahs at it is indicated);
- payment for the quantity of the ordered hookah.
Additional services:
- background music;
- theme parties;
- Board games;
- the possibility of ordering food and drinks from catering establishments when providing a check;
- tea / coffee as a gift (will be included in the price of the hookah, so as not to contradict the law).

Marketing strategy in the hookah bar business plan

Target audience hookah.
As a rule, hookah bars are most often visited by people with above-average incomes, since the price of a hookah starts from 400 rubles.
It doesn't matter if they smoke cigarettes or not.
Depending on this, you need to have in the assortment hookahs on tobacco and on nicotine-free mixtures and syrups.
Analysis of competitors.
As a rule, in most large cities, there are already several hookahs.
It is important to analyze their concepts, work schedules and cost of services.
Therefore, you need to come up with something new to attract customers.
It could be:
- hookah at reduced prices until a certain opening time;
- loyalty program for regular customers;
- more extensive range of hookah;
- holding promotions and drawings of the type: "Bring a friend", "Buy two hookahs, get the third one as a gift" and so on.

The room and interior of the hookah bar

Before drawing up a business plan for a hookah bar, you need to find a suitable premises.

If you want to open an “independent” hookah bar, then you should focus on the city center, closer to restaurants and so that customers drop by after visiting them.

You can also conclude a contract with the nearest institution for the delivery of drinks and food on favorable terms for you.

Sometimes people do not want to go somewhere to rest, but are looking for something closer to home.

If you want to open a hookah in a cafe / restaurant / nightclub, you will have to negotiate with the owner of the establishment to rent a separate room.

Room requirements:

- for a separate hookah bar, the best option would be a room with an area of about 100 square meters. m, this will make it possible to divide it into sections;
- for a hookah bar in an institution, 20-30 sq. m.
mandatory supply and exhaust ventilation

Without this system, the premises will always be filled with smoke, which will disturb employees, visitors and neighbors of the establishment.

Complaints from third parties are fraught with inspections of the sanitary and epidemiological station and the fire inspectorate.

Particular attention should be paid to the interior.

For these purposes, it is best to hire a designer who can create the appropriate environment.

Many prefer oriental motifs, but you can beat them with modern trends.

Equipment for hookah

In addition to renting and high-quality repairs, you will need to equip a hookah bar.

At first glance, it may seem that much is not needed, but in fact it is not.

The hall will be designed for 48 people.

Thus, 6 people can sit at one table and on two sofas.

Additional seats can be added with chairs or poufs.

In order to provide your guests with comfort and everything necessary, in the hookah bar business plan, you must specify a complete list of everything you need.

Name	qty, things	Price per one., rub.	Price, rub.
Total:			RUB 590,000
Supply and exhaust ventilation	1	250 000	250 000
Hookahs and accessories	16	3 500	52 500
Sofas or easy chairs	16	7 000	112 000
tables	8	3 000	24 000
Chairs (poufs)	6	2 000	12 000
TV	1	30 000	30 000
Laptop	1	20 000	20 000
Acoustic system	1	20 000	20 000
Lighting equipment	1	16 000	16 000
Reception desk	1	10 000	10 000
WiFi router	1	2 500	2 500
Signaling	1	10 000	10 000
Decor	1	16 000	16 000
Other	1	15 000	15 000

Hookah staff

You do not need to hire a lot of staff to operate a hookah bar.

The main goal will be to find good hookah workers who understand the types of hookah and will be able to advise visitors.

Since the hookah bar will work on a daily basis, besides, the main time of the schedule falls on the evening and night time, you need to draw up a staffing table.

Most often, in such institutions, the staff works in shifts.

Waiters in the hookah lounge will not be needed, as guests will bring food and drinks with them.

But be sure to find an administrator who will meet visitors.

Advertising to promote a hookah bar

In order for your hookah bar to have guests, you need to declare yourself.

To do this, you can use the already familiar ways to attract customers:

creation of a website with a description of services and the ability to book a table;
creation of pages in social networks;
placement of advertisements on city banners, in local newspapers;
distribution of leaflets in crowded places;
"word of mouth" radio.

At the opening of a hookah bar, you can arrange promotions and drawings, and hold a large-scale party with the invitation of musicians or DJs.

Do not forget that you always need to promote your institution, and not just at first.

Therefore, arrange themed evenings, contests in social networks, think over the optimal loyalty program for regular customers.

Also work on creating a name and logo.

It is by them that your institution will be recognized.

Registration of hookah

A business plan for a hookah bar should also include registration costs.

You have two options:

IP registration;

If you open a hookah bar with the sale of food, drinks and alcohol, then you only need to register as a legal entity - LLC.

Also choose a simplified taxation system.

After registering a business, you must also receive:

permits in the fire service and sanitary and epidemiological station;
licenses for the sale of tobacco and .

Hookah bar business plan: project implementation

Calendar plan for opening a hookah bar

With proper planning, the project will take approximately 3 months to complete.

When you find a suitable space, choose a designer, then start registering a business.

At the end of the repair, you can already look for staff and start actively advertising yourself.

Stage	1 month	2 months	3 months
Business registration
Room search
Repair in the premises and purchase of the necessary equipment
Recruitment
Advertising and promotion
Opening

Financial aspect in the business plan of a hookah bar

Interesting fact:
Smoking hookah is not a habit and does not make the smoker addicted. If a heavy smoker does not smoke for a couple of days, nothing bad will happen. Moreover, hookah smoking is the safest way to enjoy tobacco known.

Now you can do the calculations, which will include the opening costs, recurring expenses and income forecast.

The cost of opening a hookah bar

Opening a hookah bar is not a business that requires minimal investment.

Despite the fact that essentially only smoking services will be provided, large sums of money must be invested in the interior and equipment.

Permit costs also include the purchase of fire extinguishers.

In general, you need to have at your disposal about 1,000,000 rubles.

Monthly expenses for a hookah bar

In order for the hookah to be able to fully function, you also need to spend money within a month.

This will include rent, wages of employees, the purchase of consumables for hookah (tobacco, mixtures, syrups, coal, flasks, mushtuki, etc.), as well as payments to other companies that provide their services to the institution.

Income forecast and payback period calculation

The average cost of a check is planned to be 700 rubles.

The number of checks - 20 pieces.

Then the estimated income per month will be 420,000 rubles.

Sometimes the average cost of a check can increase up to 1,500 rubles, and the number of companies per day can approach 50.

But still, at first, there may be "empty" days that will only cover the costs.

Calculation of hookah profit:

With this course of business, investments will pay off within 12-13 months.

In the video below, the owner of a hookah bar shares his experience of successfully running this type of business:

Thus, opening a hookah bar with the right approach to business and active advertising is a profitable business with a fairly quick payback period.

You are required to provide your guests with a high-quality and varied hookah, follow the fashion trends in this industry, and also work on a good entertainment program to brighten up the leisure time for visitors.

And for these purposes, a properly drawn up detailed hookah business plan.

Do not neglect this important point.

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2. Description of the business, product or service

A hookah club is a special designated place for smoking hookah. The main service of the hookah club is to provide customers with the opportunity to smoke a hookah and spend time.

Since the hookah bar opens in the format of a semi-closed club, access to the establishment is provided after the purchase of a club card. To do this, the guest must provide a passport, proving that he is over 18 years old, fill out a questionnaire, and sign a small form stating that he agrees to join the club and does not mind smoking in his presence.

The guest area of the hookah bar consists of the main hall and a separate booth. The room is fully equipped with an acoustic system, unobtrusive background music always plays in the hookah room.

The main form of pastime in a hookah bar is communication with friends and acquaintances. For entertainment, guests can choose from:

Use of board games. The institution presents a collection of the most popular games: mafia, Activity, crocodile, Alias and others.
Game console XBOX.
Weekly movie screening. To do this, once or twice a week at the appointed time, the hookah bar turns into a mini-cinema. The film is chosen by the guests by voting.
Live music. In the evening, several times a week, musicians perform in the hookah bar.

Depending on the chosen system of work, payment can be made in two ways:

Payment on time. For example, a table reservation for one hour costs 1000 rubles. At the same time, no more than 6 people can fit at one table. The maximum number of hookahs on the table with simultaneous use is 2 pieces. Hookahs are served only on a simple bowl. A kettle of tea is offered as a gift with each hookah.
Payment for a hookah. One hookah can cost from 500 to 1500 rubles, depending on the brand of tobacco, the chosen bowl (traditional or fruit) and the liquid used as a filter (water, milk, juice). A kettle of tea is offered as a gift with each hookah.
In accordance with current legislation, smoking in public places is strictly prohibited. That is, smoking areas should be organized separately from trade and service enterprises. For the owner of a hookah bar, this means that it is illegal to sell food and drinks.

However, since in addition to hookah, customers often require food and drinks, the hookah club leaves the client the opportunity to bring snacks with them, provided that they keep the receipt for the purchase of this product elsewhere. There is also the possibility of cooperation with ready-made food delivery services: you can receive a certain percentage of the total orders from your establishment.

In this regard, a kettle of tea is provided in the hookah room only as a gift when ordering a hookah. There is no separate payment for tea. Moreover, as such, there is no “menu” in the hookah club, the choice of tobacco and tea is the result of an agreement between the guest and the hookah man.

3. Description of the market

Many owners of hookah clubs claim that this business niche is filled, however, this strongly depends on the region in question. Of course, in order to successfully run this business in Moscow or other large cities, you will have to thoroughly work on a unique selling proposition, since there are a lot of hookahs with a standard list of services in the capital. However, in cities with a population of less than 1,000,000 people, you can safely enter this market and take a strong position, focusing on the experience of the capital's "competitors".

If we consider the demand for hookahs in general, then the target audience of hookahs is people of any age category, starting from 18 years old, who love to smoke hookah. However, it is worth noting that people over 35 rarely come for a hookah in a separate institution. As a rule, they order hookah in restaurants where they dine. The experience of operating hookah clubs clearly shows that when determining the target audience, it is necessary to focus on young people from 18 to 35 years old. These are students and working people, full of energy, taking an active life position. Evenings they prefer to spend in an interesting company, talking and playing mind games. They do not drink alcohol, they do not like noisy places, but they like to smoke hookah.

Depending on the time of day, the age category of customers varies:

In the daytime (from opening to 18.00), students (from 18 to 24 years old) visit the hookah bar, as well as freelancers who sometimes come to work.
In the evening (from 18.00 to closing) the contingent changes in the direction of increasing the age category. Working people (from 25 to 35 years old) come to the club in the evening.

Since all existing hookahs have a similar list of services, the main competitive advantages can be:

1. Unique marketing tools used to attract customers:

exclusive offers and promotions, use of sweepstakes;
special conditions when ordering food delivery and taxi (discount from 10%);
using a mobile application with the ability to order a call from the administrator.

2. The unique atmosphere of a hookah bar: stylish design, comfortable chairs and ottomans, separate places for photos.

3. The format of a semi-closed club. Creating an atmosphere of an elite community.

4. A wide selection of different flavors and brands of tobacco;

5. Friendly service. Prompt service, attention to each guest, individual approach to the client;

7. Invitation of popular personalities: DJs, musicians, socialites and so on;

8. The presence of a summer veranda.

In a hookah bar, you must always maintain a high level of service and product quality. Due to this, the number of regular guests is constantly growing, and seasonality has little effect on the profit of the institution. Although this type of business is characterized by a decrease in demand during the summer months, the veranda will attract even those who are not regular hookah customers.

4. Sales and Marketing

5. Production plan

Before starting the registration process as an individual entrepreneur or legal entity, you need to find a suitable place to open a hookah bar. If you cannot find a place with convenient parking, within walking distance of public transport, and also meets the conditions described below, then you should not start this type of business. The location of the hookah bar is the main success factor.

So, first step- search for premises for a hookah club.

Room requirements:

1. Non-residential premises.

For the smooth and long-term functioning of the hookah club, it is necessary that it does not receive any complaints to the control and inspection bodies, both from customers and from outsiders. In the case of organizing a hookah bar on the first or basement floor of a residential building, complaints may come from residents. That is why, when choosing a place, it is necessary to consider non-residential premises with the possibility of carrying out a high-power ventilation system.

2. Separate entrance

The entrance to the hookah club should not be done from the side of the main street. However, in order for the hookah bar to be recognizable, and for customers to have no problems finding it, you need to choose houses on the first line with a separate entrance from the end of the building or from the courtyard. In addition, there must be an emergency fire exit in the hookah room.

3. The presence of supply and exhaust ventilation.

The absence of such a system will lead to smoke in the space, as a result of which the staff will not be able to work normally, and it will be uncomfortable for customers to be in your place. In addition, smoke will seep into neighboring rooms, causing discontent from others. You should always keep in mind that at the first complaint, inspection bodies from the San Epidemiological Station or the Fire Supervision will come to you. And you'll be lucky if you get only a fine. To establish a good hood, you may need from 100,000 to 300,000 rubles. When buying, pay attention to the availability of warranty service and its duration. Due to heavy loads, equipment periodically breaks down.

4. Possibility to organize a summer terrace.

It is important to take into account the seasonality of demand for hookahs. If you only have a closed space, then the flow of customers in the summer will decrease, since most people prefer to spend time outdoors. However, if you have a summer veranda, then revenue from May to August will increase significantly. Especially if you connect a number of marketing tools and create a platform for young people to hang out.

5. Sufficient floor space.

For the main hall for guests you will need about 60-70 sq.m. Another 10 sq.m. will be occupied by a kitchen for staff, in which hookahs and tea will be prepared, and 6 sq.m. it will be necessary to leave under the office space - a pantry. It is also necessary to equip two bathrooms: separately for guests and for staff. In total, to start a business, you should look for a room from 90 sq.m. The cost of a monthly lease with a rate of 600 rubles/sq.m. will amount to 54,000 rubles.

If you managed to find a suitable place, then you can safely move on.

IP registration

OKVED 92.72 (“Other activities for the organization of recreation and entertainment, not included in other groups”) is indicated as the type of activity. The recommended taxation system is the simplified tax system (6% of income). You do not need any additional licenses for smoking blends, however, all tobaccos must be certified. The cost of registration will be about 3,000 rubles. It is also necessary to purchase cash equipment and register it with the tax authorities.

Preparing the premises for work

One of the main competitive advantages of a hookah bar is the corporate design of the premises. In order to make the room cozy and at the same time use every square meter as ergonomically as possible, you need to order a design project from a professional interior designer. This will allow you to save time and money on the selection of finishing materials and their combination with each other. Depending on the choice of the designer, you will spend about 50,000 rubles on the project. Construction work and materials will cost from 250,000 rubles. At least 200,000 rubles will also have to be allocated for furniture. Total, 550,000 rubles.

Procurement of equipment and consumables

To get started, you will need 15 hookahs. Since your task is to sell the largest number of hookahs, you should opt for inexpensive and practical brands. The most popular of them are Khalil Mamoon, AWS, Asmar, Magdy Zidan. The total cost of hookahs will be approximately 100,000 rubles.

From the equipment you need to purchase 5 stoves for heating coal, an electric kettle, a water cooler, a refrigerator. The costs will be about 40,000 rubles.

To equip the hall, a TV, a speaker system, a XBOX game console, a computer, a projector are purchased. And also the Internet is established. The minimum cost will be 100,000 rubles.

Installing an alarm system with a panic button costs at least 20,000 rubles.

As noted earlier, the tobacco you use must be certified. Finding suppliers of excise tobacco is quite difficult, especially in the regions. You will spend at least 50,000 rubles on consumables to get started. In total, at the fourth stage you will need 220,000 rubles.

Recruitment

This factor affects the reputation of the institution as much as the atmosphere of your interior. Your staff should have an administrator and two hookah workers. The staff should be friendly and sociable. Payroll for a month - 100,000 rubles.

6. Organizational structure

It is important from the very beginning to build the club's work system in such a way that each employee has his own responsibilities and is responsible for the quality of the work performed.

To start a hookah bar, it is enough that three people work per shift: two hookah workers and one administrator. In the daytime, when the hall is not fully loaded, one hookah worker can handle the work.

The task of the manager is from the very beginning to build the club's work system in such a way that each employee has his own clearly defined scope of duties and is responsible for the quality of the work performed.

Let's take a closer look at the responsibilities of staff.

hookah man

This person will interact with your guests more than anyone else. Therefore, he should be a sociable, friendly person of good appearance. The hookah attendant reveals the taste preferences of the guest, takes an order for a hookah, makes hookah and tea, and serves the client. It is important for him to make sure that the order meets the client's expectations. If the taste of the hookah seems unsatisfactory to the guest, then the hookah worker redoes the work. This is possible due to the low cost of the hookah. The hookah man treats each guest as a friend, actively communicates, remembers the wishes of customers. In the kitchen, the hookah attendant monitors the proper functioning of all appliances, the cleanliness of hookahs, the presence of all types and flavors of tobacco. At the end of each working day, he compiles a list of materials that need to be purchased, transfers the list to the administrator. The salary is 25,000 rubles. The work schedule depends on the desired salary and is set individually.

Administrator

Answers phone calls, makes reservations, makes appointments. He meets each guest, conducts a tour of the hookah bar, talks about the possibilities and pricing policy, escorts him to the table. Then he transfers the guest to the hookah man for service. The administrator keeps order in the hall, the presence of mouthpieces and napkins on the tables. The administrator counts customers at the exit from the institution. He is in charge of the cash register. The administrator receives the goods, makes an order to suppliers, taking into account the list of missing items, which is compiled by the hookah maker. The administrator also maintains groups on social networks, regularly updates news and informs about new interesting offers. Registers new visitors, issues club cards. Cleans the room at the end of the shift. In the event of technical problems, he must eliminate them himself or call a competent specialist. The salary is 20,000 rubles. Working hours - 2 working days after 2 days off.

Manager

At the first stages, the duties of the manager are performed by the owner of the establishment in order to reduce staff costs. Its functionality includes the conclusion of contracts with suppliers, control over the timely opening and closing of the club, prompt resolution of all emerging issues. He also interacts with the tax authorities and maintains accounting. Hires and fires staff. Sets and issues wages. Analyzes feedback from customers and makes appropriate management decisions to improve the service. Maintains all existing external connections and establishes new ones. Determines the development strategy of the club. The manager's salary is 50,000 rubles.

Description of products and services
Production plan
Permissions to open
Taxation system
- - - Similar business ideas:

Sample business plan for opening a hookah bar in a city of 450,000 inhabitants.

How much money do you need to open a hookah bar

According to our calculations, you will need to invest at least 850,000 rubles to open a hookah bar:

Deposit for renting premises (80 sq. m.) - 80,000 rubles.
Repair, redevelopment and design - 250,000 rubles.
Furniture and media equipment - 300,000 rubles.
Crockery and equipment - 20,000 rubles.
Hookah and tobacco - 100,000 rubles.
Advertising budget - 50,000 rubles.
Business registration and other expenses - 50,000 rubles.

Step-by-step plan for opening a hookah bar

Choose a room that meets the standards of Rospotrebnadzor and Pozhnadzor;
Find sources of project financing (own funds + loan)
Find suppliers of equipment and quality raw materials (tobacco, hookahs)
Register a legal entity
Make repairs and redevelopment of the premises in accordance with the requirements of the law. Get the necessary permissions.
Select staff and train them
Work out the hookah recipe
Start an advertising company

Description of products and services

The peculiarity of our establishment will be that it will not have the usual menu that can be found in classic catering establishments. We will not have the usual menu of first and second courses, salads and other things. “Tasty food” is not for us, there are hundreds of other cafes and restaurants for this. The main focus of our institution is a wide variety of hookahs, methods of their preparation and an unforgettable atmosphere. Our clients are people who go, first of all, to smoke a delicious hookah, and not to eat “to satiety”. However, you can also refresh yourself with us: hot pizza, cookies, tea, coffee, low-alcohol drinks. Our menu and business plan services:

Hookahs on water, milk, juice, cocktail
Tobacco: NAKHLA (Nakhla), Al Fakher (alfakir), Starbuzz (Starbaz), Serbetli (Sherbetli), Darkside (Dark side), Al Waha (Al Waha), Fumari (Fumari), Afzal (Afzal) and others
Free WiFi
Free table games (chess, backgammon), games on Xbox One or Play Station 4
Free sweets, cookies and lollipops
Sale of hookahs and tobacco

Our hookah room will accommodate up to 75 people maximum. The main attendance of the institution will fall on Friday, Saturday and Sunday. Peak hours: from 19:00 to 23:00. The average bill per person will be 350 rubles. The average number of visitors after business promotion (3-6 months) is 45 people per day or 1350 people. per month. The potential revenue of the institution will be 472,500 rubles. per month.

Production plan

To organize a business, it is planned to rent a room in a capital building (we recommend reading: “ How to conclude a lease agreement"), with an area of 80 sq. m. The amount of rent will be 40,000 rubles. per month. The hookah room will comply with all legal requirements for such objects, namely:

Maintain a separate entrance
Have all the necessary communications: electricity, ventilation, hot and cold water supply, sewerage
Transferred to the appropriate type of permitted use (not residential)
Obtained an owner's permit to smoke

It is planned to make appropriate repairs and redevelopment in the premises itself: to create separate areas for smokers, to finalize the supply and exhaust ventilation. The redevelopment will be coordinated with the relevant departments, including: Rospotrebnadzor, Gospozhnadzor, Gosekspertiza, architecture. For employees of the institution, special devices for lighting hookahs will be installed in order to heat up tobacco without significant human effort.

What equipment to choose for a hookah bar

It is planned to spend at least 250,000 rubles on the arrangement of the premises. Comfortable soft sofas with armrests, armchairs, low tables will be purchased. Be sure to make professional lighting to create the proper atmosphere. Hookah and tobacco are planned to be purchased from a trusted supplier - an official dealer of a foreign manufacturer. This company is also developing a franchise network in Russia and the CIS countries. Cooks (2 people), waiters (2 people), hookah workers (3 people) and an administrator will be employed as staff. In order to increase labor motivation, wages will be piecework bonuses. In total, it is planned to spend 25% of the institution's revenue on wages. The organizational and legal form of the institution will be a limited liability company, that is, a legal entity. As tax systems USN will be applied, 6% of revenue. A license to organize this activity is not required.

Marketing and promotion of a hookah bar

The hookah bar will be located in a fairly good location, on the first line of houses, with good parking and high traffic. Within a radius of 500 m there is a large university, a shopping center and a rich area of new buildings. The main customers of the hookah bar are young people aged 20 to 35, so the emphasis in the advertising campaign will be on such an audience. It should be noted, however, that advertising of such establishments is very difficult due to many restrictions. For example, outdoor advertising on banners and billboards, radio and TV advertising is prohibited. Therefore, we have identified for ourselves the main ways to promote an institution that are not subject to legal restrictions:

Posting ads in high traffic areas of a potential audience of customers: stop pavilions, nightclubs, universities, entertainment complexes
Creation and promotion of a group in social networks (VKontakte, Instagram). Holding promotions and competitions in groups
Distribution of flyers and leaflets

Having trouble with your ad campaign? You can always bet on social networks. You can promote the group using smmbox.com, quickly and at no extra cost. In total, it is planned to spend at least 30,000 rubles on marketing activities. per month.

Financial plan (best performance)

Fixed monthly expenses of the institution:

Room rental - 40,000 rubles.
Utility payments - 15,000 rubles.
Food (tea, coffee, cookies) - 20,000 rubles.
Household expenses - 15,000 rubles.
Advertising - 30 000 rubles.

Total - 120,000 rubles.

Variable costs:

Salary and insurance contributions - 118 125 rubles. (25% of revenue)
Tobacco and ingredients - 47,250 rubles. (10% of revenue)
USN - 28 350 rubles. (6% of revenue)

Total - 193 725 rubles. The total monthly expenses will average 313,725 rubles.

How much can you earn by becoming the owner of a hookah

The net profit of the hookah according to the business plan calculations is: 472,500 - 313,725 = 158,775 rubles. per month. The profitability of the institution is: 50.6%. With such indicators, taking into account the period for promoting the business (3-6 months), the return on investment in the business will come in 9-12 months of the institution's operation. If you are interested in other ways to earn money, read the new book by Investing Territory on how where to invest money. The investment of real money in a working business can bring a good income for a long time.

How to choose equipment for a hookah bar

To open a hookah you will need the following equipment: It is necessary to purchase high-quality modern hookahs, each costing 10,000-15,000 rubles.

coal, tobacco, smoking mixtures;
replaceable cups, tubes and hoses;
spare flasks;
mouthpieces, flask brush, tongs, foil.

In addition, the hookah should be equipped with upholstered furniture and it is desirable to equip the interior in an oriental style. An atmosphere of relaxation and relaxation should reign here. The premises for the hookah should be spacious, which can be divided into small rooms, up to 10 sq.m. and each client can smoke in a separate room. All hookah lounges must be equipped with ventilation and fire protection systems.

Which OKVED to indicate when registering a business

OKVED 2 Section R Activities in the field of culture, sports, leisure and entertainment; OKVED 2 93 Activities in the field of sports, recreation and entertainment; OKVED» 93.2 Activities in the field of recreation and entertainment; OKVED 2 93.29 Other entertainment and entertainment activities.

What documents are needed to open

To open a hookah bar, you need to register a business entity: this can be individual entrepreneur or limited liability company. If alcohol is sold in a hookah bar, then only a limited liability company must be registered. Prepared documents are submitted to public authorities or to multifunctional public service centers (MFCs). Since the business entity is a legal entity, it is necessary to open a bank account.

Permissions to open

The following documents are required to open:

founding documents;
permission from the fire department;
3. permission of the sanitary-epidemiological service;
4. license for the sale of tobacco products (if tobacco mixtures are sold);
license to sell alcoholic beverages. If it is planned to sell alcoholic beverages in catering establishments, then hookahs with tobacco mixtures are prohibited, since according to Russian legislation, smoking in catering places is prohibited. In such cases, you can offer customers without nicotine hookah.

Taxation system

Sales technology in a hookah bar

According to Russian legislation, smoking in catering places is prohibited. Therefore, you can open a hookah, but in an institution where tobacco mixtures will be sold there should not be drinks and food. Or, if a hookah bar opens in a cafe or restaurant, customers will be offered nicotine-free mixtures. Then the business will carry out its activities according to the law. The best option for a hookah bar is a prestigious restaurant (read the article " how to open a restaurant") or a good cafe located in the city center or business district. Then you do not need to spend additional funds on the promotion of the institution. Clients of a restaurant or cafe can be given flyers advertising a hookah bar. You can negotiate with the owner of the restaurant and hold periodic promotions. For example, when ordering a certain amount, the client is offered a 50% discount on visiting the hookah room. In addition to smoking hookah, customers can be offered additional services: drinks: tea, coffee, light snacks. But they will be delivered to the hookah bar from a restaurant or cafe, and the client will be provided with a separate check. You can also earn money by selling in a hookah bar without nicotine mixtures, for example, fruit ones. The average check in a hookah bar is about 2,000 rubles, given that there are several people here a day, this is a good indicator for an entrepreneur.