* Calculations use average data for Russia
Today, no one is surprised by marriage agencies, this type of business has become quite widespread due to its effectiveness. However, not so long ago, a new concept of bringing together single people was proposed, which quickly gained popularity in the countries of Western culture. These are the so-called speed dating, or in the original speed-dating. They consist in the fact that there are single women and men in the same number, after which they are invited to a pre-arranged institution, and there they will quickly get to know each other.
Usually, girls sit on one side of the table, and the guys move from one girl to another until everyone gets to know everyone in private. The couple's conversation is short, this is required by the rules of the event, and therefore people immediately go on to get to know each other. After all this, people leave their preferences anonymously on special sheets, the organizers check for matches, if they are found, then personal contacts are sent to people who like each other. As a result, during the evening it is possible to find several couples, which is much more efficient than the work of a simple marriage agency. However, speed-dating is not aimed at doing something for the client, it simply finds a place for people who are open to meeting and communicating, and then everything depends on them. In this regard, speed-dating only helps in resolving the client's problem, but does not eliminate it on its own, so the contingent here is usually very different from the clients of the marriage agency.
That is why it can be said that marriage agencies won't competitive firms for a speed dating business. As for direct competitors, even in big cities today such a business is not yet very common, it is only developing, so a newcomer has every chance to take his place. At the same time, speed-dating can also be focused on absolutely different people, the main thing is to develop the concept of your business correctly and offer your customers something that competitors do not yet have. In fact, in such an endeavor there are many opportunities to attract customers through unusual solutions.
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Speed-dating is still focused primarily on young people, so some interesting and spectacular events are offered, which are more likely to take place in the format of a party after they meet. In the classical sense, speed-dating is only a short dating session, after which all participants disperse. However, such events were chosen not only by single people, but simply by those who are looking for communication or new experiences, and their percentage is already quite high among event visitors. That is why speed-dating can slightly change the format depending on what the client is waiting for and what competitors are offering him. Therefore, this line of business is more suitable for creative people, sociable, those entrepreneurs who know what modern youth needs and what may interest them.
However, do not forget that initially speed-dating was focused mostly on people who have good income, but has absolutely no time for a personal life, which is why they needed quick acquaintances, which initially carry a romantic or even erotic connotation. Today, speed-dating is loved by a very diverse audience, and therefore it is necessary to take into account the interests of everyone, holding events of various topics.
This type of business is rather difficult to classify, but is best suited (OKPD 2) 93.29 Other entertainment and recreation services. In accordance with this, the OKVED code is selected. You can register as an individual entrepreneur, and if there is a need for registration legal entity, it is better to choose a society with limited liability. This is due to the fact that a simplified taxation system is available to an individual entrepreneur and a limited liability company, which allows transferring no more than 6 percent of income or 15 percent of operating profit to the state. Registration of a legal entity is an order of magnitude more complicated than registration individual entrepreneur, and since in this business you will not have to be liable with your own property for sure, it is better to stay individual.
For work, you will not need your own office or premises, because all events will be held in cafes, restaurants and bars rented for the evening. Thus, you can save a lot by not paying monthly rent, although some speed dating organizations have their own representative office where they accept clients. However, usually such organizations also practice the work of a familiar marriage agency, for which they need an office. In any case, if there is a need for your own premises, then you do not need to find an office that is too large, one and two employees will work in it.
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Particular attention should be paid to the placement of information on all thematic resources. It is also desirable to create your own website, which will provide all the information about the organization, a schedule of evenings, prices and conditions of participation. In addition to creating a site, if there are a large number of competitors in the region of work, then you will have to pay for the optimization of the site so that it is on the first pages with search queries. In addition to the site, you should create your own pages on social networks, where you can find a very large number of potential customers. Some social networks offer advertising promotion on their portal, which can also be very effective. At the same time, advertising in local media will certainly not justify the funds invested in it, so you won’t have to deal with it.
The most serious difficulties can arise at the stage of finding premises, because each time you will need to find new hall for the event. Depending on the theme of the party, the institution may also be different, but in any case, it is necessary to rent a whole hall for several hours, in which no one can enter, except for the participants of the event. At the same time, the employees of the institution also serve the participants, but usually everything is limited to providing one free drink. Only free it is very conditional, because its cost was originally included in the ticket price. In any case, the employees of the institution itself must also be in the hall along with the organizers.
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Typically, such events last no more than two hours, if a full-fledged party is not expected after the end of the acquaintance, but the time is chosen the most convenient for potential clients, that is, it is usually evening. There is a successful experience of companies that hold parties daily and even several times a day, although it is mostly convenient for clients to attend dating evenings on weekends. As the institution should be selected depending on the contingent and age group of visitors, an unpopular institution can alienate a significant part of the participants. Moreover, you need to find restaurants, cafes, bars and clubs that are counting on long-term cooperation and are ready to host parties regularly. On the other hand, after each event, you need to collect feedback from visitors in order to understand all the advantages and disadvantages of the evening spent, and if a large percentage of participants do not like the service or the institution itself, then this is a serious reason to think about whether to cooperate with it in the future.
The cost of rent can be very different depending on the level of the institution, and most importantly, on the size of the hall provided. Speed dates sometimes involve more than 30 people, so you need large rooms that are comfortable and roomy. If it is assumed that there will be few people, you will have to pay about three thousand rubles in an average club or restaurant for one hour of rent, if there are enough people, then you need to count on about 5-10 thousand. Also, you should not rent constantly noisy establishments, only if the proposed premises will not be completely soundproofed. The atmosphere at speed dating should be light, calm and relaxing, so lounge bars can be a very good platform. However, if after meeting some kind of party is expected, then in this case clubs are best suited.
The work requires the involvement of a small staff of employees, moreover, the entrepreneur can independently cope with all the tasks by hiring one or two assistants. The entrepreneur himself must perform the administrator and organizational work, and assistants can communicate with customers by phone or through social networks, find them and promote services. If a group of friends started such a business, then they can easily cope with all the tasks without the involvement of outside help. To solve all other tasks that are not related to making a profit for the organization, you need to turn to outsourcing companies that will perform them monthly for the entrepreneur. In this type of business, complex accounting and tax reporting is not expected, payment is not required utility bills and security, so monthly expenses will be small. Employees, as a rule, do not receive a fixed salary, but a percentage of income, because they also indirectly influence the number of visitors by promoting the company's services.
Quite often, special guests are invited to events of this kind, who can lead the subsequent party or simply act as a date organizer. In this case, speed-dating becomes not only direct dating and finding couples for single people, but also an entertainment event that lasts much longer, but also costs accordingly. In fact, for people who just want to find interesting person for further communication outside the event, what kind of service is not interesting, any special guests and corresponding parties will be in demand by young people who are looking for new and original leisure activities, but are not critically interested in finding relationships.
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The rest of the costs won't be too much, it may only require printing of advertising material and like sheets, but these are minor printing costs that even one party will more than cover. It is also worth taking care of the transfer of invitations to customers if you need to receive money as collateral, and not directly at the entrance. This may be a forced measure, or if the entrepreneur is afraid that a significant part of the customers who have already ordered berets will not come to the event. Also, many organizers of speed dating pre-client meet for an interview. This allows you to identify the type of client, his preferences and, possibly, mental deviations, for which he will have to politely refuse the opportunity to participate. Sometimes, for the convenience of clients, they can pass the test via the Internet, but for this it must be built-in special function Online. At the same time, it should be noted that not all speed dating organizations are testing their clients.
The duties of the organizer already directly at the evening itself also include the obligation to monitor the behavior of the participants and even help them. The organizer must set the audience in the right mood, create an atmosphere of the evening so that no one feels constrained or uncomfortable. This is a very important point, because the mood of people directly affects the possibility of forming a couple, and the larger their percentage, the more efficient the operation of the enterprise, the more good reviews it will receive in the future. The host also takes care of the simple organization of the evening, for example, he monitors the time of the conversation and informs the participants about the need to change seats.
It is very important to accurately identify the people who will be attending the events. As already noted, speed-dating is most common among middle-class people who are very busy with work and do not find the opportunity to meet somewhere in a cafe or on the street. Thus, the bulk of visitors to speed dating are quite wealthy people who do not have any moral and physical disabilities. This may partly explain the success of most parties, since according to statistics, after a speed dating event, at least one couple develops. And this is in 2 hours without the intervention of third parties, and no marriage agency can guarantee such success. At the same time, quite often the agencies themselves began to turn to organizations that conduct speed dating in order for the clients of the marriage agency to participate in them. This only once again proves the effectiveness of such an undertaking.
Speed dating has also gained popularity among young people who are not very interested in serious relationships or are not interested in them at all, but only in friendship and communication. It is very rare to find a speed dating event where people over 35 are invited, but the age limit applies to the minimum age and is usually 20 years old. It is believed that the average age of a man should be slightly higher than that of women at such an event, so the male half is on average 3-4 years older.
If any theme of the event is supposed, this allows you to more accurately select people who already have some common interests. The organizer should try very hard to pick up people who are approximately similar in spirit and interests, so that in the end everyone is as satisfied as possible, even those who did not like anyone, but just got to communicate. At the same time, even the cost of an entrance ticket already allows you to form a group of people who are approximately similar in their social status. The minimum ticket price is about 500 rubles, but there is no well-thought-out organization at such events, and people often come there only for fun or out of curiosity. The average price for one visit today is about one and a half thousand rubles, but if a famous person is invited or a banquet is planned after they met, the cost can increase significantly.
It is also worth noting that speed-dating is beginning to be used not only for romantic acquaintances, but also for finding business partners or just people who have similar professional interests and seek to unite, that is, to find like-minded people. In this case, you can arrange parties that will be attended by investors or business angels and people with a proposal for a business idea. The experience of some companies in this area has also shown its fairly high efficiency, but to work in this direction, it will be necessary to attract a more serious staff, which should include a marketer and statistician, a psychologist, a consultant on the chosen direction, the organizers will have to conduct a full-fledged presentation, but participants must communicate with each other and independently select people with whom they are interested in dating. The cost of such an event is usually not much different from the cost of a simple speed date. However, this direction can be even more effective and promising for the entrepreneur himself.
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How to make money on lonely people and, at the same time, help them find their soul mate? It's very simple - speed dating. This scheme of earning and helping single people was invented by the American Jacob Deveaux in 1998. Since then, speed dating has spread widely around the world and brought together more than one couple of people who could not find their soul mate for years.
Restaurant + 10 girls + 10 men + host = speed date. The essence of such events is as follows. The organizer invites 10 men and 10 women of approximately the same age to a cozy cafe or restaurant (for example, girls 20-30, men 25-35). Age groups can be formed completely different, the main thing is that the average age difference is approximately 5-7 years.
Previously, all participants are interviewed with the organizer to identify the type. This is necessary in order to protect all those present from people with an unbalanced psyche, maniacs, etc. The organizer asks a series of questions that determine the person's personality type. For example, the organizer can conduct a Leonhard test. A very good test in which the test subject will have to answer 88 questions and the test will accurately determine all the components of a person's type (hyperthymic type, excitable, emotive, pedantic, anxious, unbalanced, and some others.). Conducting the test is one of the most important stages in the selection of participants. The test can be carried out both in the office and online, so as not to waste a person's time.
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After testing all participants, the organizer selects 20 people, who then sends an invitation to participate in speed dating with the specified date, time and place of the event. The dress code of participants must be either formal or weekend. You can not come in home or sports.
When all the invitees have gathered at the specified time in the restaurant, which the organizers rented for the evening, the presenter seats all the girls at separate tables and gives them badges with numbers from 1 to 10. Men are also given similar badges. Pleasant music plays in the restaurant, the lights are subdued, and there is a bottle of champagne on each table. And then the cultural program begins.
The facilitator introduces himself and retells the rules. The rules are: Each man sits next to the woman and they have 5 minutes to get to know each other as much as possible. Scientists have proven that the first impression of a person occurs after 30 seconds of visual and verbal contact, and in 3 minutes a general impression is formed. So 5 minutes will be enough. After the participants have talked with their ladies for 5 minutes, each man moves to the next (clockwise) table. And the conversation starts again. And so on until every man talks to every woman. During transfers, waiters have 1 minute to change champagne glasses.
When all the participants have communicated with each other, the host gives each participant a questionnaire. There are only 4 columns in the questionnaires: the name of the contestant / ty, number, column "Only friendship", column "Interested", column "Not interested". At the top of the questionnaire is a field for filling in the number and name of the owner of the questionnaire. Men and women only have to tick 1 box in 1 of the 3 boxes. Only friendship means you are interested, but not in terms of relationships, only communication and friendship suits you. Interested - I want to get to know each other better, maybe start a relationship. Not interested - the graph speaks for itself.
After all participants have passed the completed questionnaires, they can be free. Then the organizers check all the questionnaires and if they find a match, they send the participants their sympathy numbers, that is, contacts are exchanged through the organizers. For example, girl number 3 showed sympathy for men numbered 1, 8, 10, and man number 8 showed sympathy for girls number 2, 3, 5. So, girl number 3 and man number 8 coincided with their mail or a message with the number of the chosen one will be sent to the phone. If there are incidents in the form of more than one coincidence, then it's okay. Contacts are still sent. But the participant cannot write that they liked all the girls, providing himself with 100% confidence that he will be sent the number of one of the participants.
It is also possible to announce the results of the evening right on the spot. For example, if you rented a nightclub, then the participants can stay and continue the evening. Couples will be able to get to know each other better, have a drink, dance.
This is the whole point of speed dating. According to statistics, 1 pair out of 10 possible 100% adds up.
Calculations, budget, payback.
We will assume that we rent a restaurant and produce advertising via the Internet. Renting a restaurant or cafe for an evening without snacks and food, but with only 10 bottles of champagne, will cost up to about 2,000 rubles. But if you search well, you can meet a smaller amount. Advertising. For advertising, you can create a Vkontakte community and promote it. Good effective advertising social network will cost about 2000 rubles (at once on several publics, + ask to make reposts). Also place advertising text on several free bulletin boards with a request to join the Vkontakte group and read more there. You will spend very little on printing the final questionnaires. You can print in any print service for mere pennies, so we will not count in the total price. Moreover, if you have a printer at home, then print at home.
As a result, you need about 4-5 thousand rubles to organize one evening.
Next, we set the pricing policy. For example, pre-ordering a ticket for a week will cost about 500 rubles. Ordering a ticket 2 days before the evening - 700 rubles. But if you have a catastrophic lack of participants and everything is on the verge of failure, then you can sell tickets for 300 rubles. Suppose that all tickets are purchased for 500 rubles. and the evening will definitely take place. In this scenario, the profit will be 500 * 20 = 10,000 rubles. Net profit 10000-5000 \u003d 5000 rubles. Agree, 5000 rubles for 1 evening is quite good. You can come up with all sorts of new chips that will significantly increase the ticket price and your profit.
Now I will write, rather, a nostalgic essay on the times from 13-15 years, but I will try to arrange it in a readable form :)
In 1914, I twice went to the Geek Speed Dating event, organized by the St. Petersburg IT bar KL10CH (the institution moved to Moscow at the end of 2015, if I’m not mistaken), which was then still owned by Aida Fazylova and Tatyana Shvetsova.
The essence of the event fully corresponded to the essence of classic speed dating - that is, they preliminarily collect participants' profiles with photographs and some kind of welcome description, then, during the evening, on the date of the event, several "circles" are held in turn, each of which involves about 8 -10 random pairs, each participant has his own number. The couples sit down at the tables one at a time, and on a signal, each participant in a free form gets acquainted with his current interlocutor, after 5 minutes the men clockwise change to the next table, the action is repeated until the circle is completed. At the end, the participants gave the organizers pieces of paper with the number of their favorite interlocutors, and then found out their matches.
The difference between the events in the Key and the classic speed dating was that people were not random, but united by an interest in the IT industry and science, or an interest in IT people and, strictly speaking, geeks - there was already something in common among the participants a priori, in addition, it was free to come. Judging by the photo reports, some of the people came on dates again, simply because it’s fun, and quite naturally - I personally remember that the regulars of the place came with me to the evening of dates twice (they recognize themselves, I won’t deanonymize), for example, a guy, a Toronto-educated, The Big Bang Theory-esque Steward-like, red-haired and charming recruiter; Well, the mistress of the Key also participated. In general, there were funny times, I met colleagues and friends, like-minded people and just interesting characters in this bar.
What can I say about the effectiveness of speed dating? Considering that in my case, some of the participants already knew each other and had some common interests, it’s hard for me to draw conclusions about a classic event that people come to for the first time just from the street. But from the experience of the Key, I can say that this is an appropriate declaration that you are free, do not mind meeting and interested in those who are already in your circle of friends, but, perhaps, were embarrassed to call on a date. It's just that people honestly said, "I'm looking for a mate." I don't know if couples/families have appeared after such speed dating, probably yes; I personally matched up with a beautiful girl I knew before, and the event just pushed the two of us to the idea that we could get along well and meet outside the bar, and the fact that she chose me was very flattering to me :)
If we compare speed dating with, say, Tinder, then I think speed dating has its own important advantage - here I will explain that being able to see a person once is undoubtedly more valuable than being able to scroll through a few dozen photos on the screen - so on speed dates, you meet several new people live in one evening and have equal chances with others to tell about yourself, observe the interlocutors, evaluate their gestures, voice, facial expressions and much more, which, with all the huge choice online, is not available until make an appointment. That is, you save time and get several candidates for subsequent dates at once. At the same time, of course, you will not be able to influence who ends up on the date night in any way - this is all within the competence of the organizers and, as a rule, they simply provide an equal number of girls and men, and they will no longer take care of your taste can.
Mini-date parties (Speed dating) were invented in 1998 by Rabbi Jacob Devo. Jacob and his wife Sue, living in the US, were worried that Jewish girls had no place to meet Jewish boys to start a family. A big city separates people, leaving no time for simple acquaintances, conversations about nothing, during which mutual sympathy usually arises.
Initial investment: 70 tr.
Monthly profit: 30 tr.
Payback period: 2 months.
An old national tradition prescribes, if not pandering, then assistance in creating families. And so, in the millionaire district of Beverly Hills, in an institution under the sign of "Pete's Cafe", the first express date took place. The combination of theory and practice has led to an improvement in the Speed Dating format: each blitz date lasts 7 minutes, after which the interlocutors change.
At the beginning of the new century, dating parties became fashionable in Europe, Australia, the United States, and indeed throughout the world. Such rapid popularity is clear evidence that so many people experience communication problems. different ages And social groups.
What is Speed Dating?
By participating in Speed dating, you can make acquaintances with 10-15 representatives of the opposite sex in a short time. In Russia, express dating appeared relatively recently, but many have already liked it. Marriage is not always the result of acquaintances at such parties, but pleasant acquaintances and interesting pastime are guaranteed to everyone.For all the simplicity of speed dating, someone has to take care of organizing them, so why don't you do this noble thing - connecting lonely hearts? You provide people with the opportunity to meet at a cafe table and chat, and they pay you a small amount in gratitude for this. Start-up capital to start such a business is not required, only organizational skills are required.
How to set up a speed dating business?
Two options for business development:You have your own restaurant or cafe for Speed Dating. You gather for express dates in rented premises. This option can be considered a business from scratch.
With the first option, everything is clear - organizational issues are reduced to holding and attracting visitors.
In the second case, you must first find suitable premises. Newly opened cafes that have not yet had time to acquire regular customers. Cooperation will be beneficial for you and for the owner of the establishment receiving the flow of visitors.
You should choose a cafe in the central part of the city or not far from the business center. In such places, cafes are filled only on weekdays during the lunch break, and there are almost no visitors in the evenings and on weekends. Express meetings are best organized on weekends, so the owner of the cafe will be happy to cooperate.
The atmosphere in the cafe should be cozy and inviting, so that the participants do not tense up and feel confident. The task of the organizer is to provide the meeting participants with a pleasant atmosphere, order light drinks, sandwiches, fruits, etc. The cost of organizing a party for 30-40 people will be approximately 10,000 rubles (including rent).
When the issue with the venue is resolved, you can start looking for clients. Do not limit your choice to young people, as experience shows, people of mature age and even the elderly are happy to participate in Speed dating. Groups should be made up of people of approximately the same age, interests and social status. It has been noticed that in European countries, couples go to such meetings, seeking to diversify relationships. Do not try to form groups by eye, have clients fill out questionnaires, on the basis of which you can judge the interests and goals of each person who has contacted you.
Questioning can be carried out when registering for Speed dating via the Internet. To organize this business, access to the Internet is vital: you need your own website where participants could register, there will also be information about the place and time of the meetings.
To attract participants, it will be useful to advertise in the local press, on the streets, in cafes where the event is supposed to be. On average, advertising costs are 10,000-30,000 rubles per month.
How to hold meetings?
At the appointed time, the participants gather in a cafe. There should be an equal number of women and men in the group. Women occupy tables, and men sit down at them. The conversation lasts seven minutes. On a signal, the men stand up and move to the next table. So, moving from table to table, all men will communicate with all women. Participants put marks in the questionnaire, marking their favorite interlocutors. In a matched pair, the participants exchange phone numbers.If you invite 30 people to parties, selling them tickets for 500 rubles, then each event will bring about 5,000 rubles in net income. This is not bad at all, given the simplicity of organization and positive emotions from communication.
During the evening, several couples turn out this way, it is faster and more exciting than when contacting an ordinary marriage agency. But the very essence of the concept of speed-dating is not aimed at solving the problem of loneliness, but at creating a platform for a lonely person. A place and people who also want to meet are provided. Then everyone has to do everything on their own. As they say - forge your own happiness. Therefore, the target group of speed-dating is different from the clientele of a marriage agency.
Now no one can be amazed by such firms as marriage agencies. They work - people get married, and therefore their number is growing by leaps and bounds. But there is no limit to progress even in such a delicate matter as the relationship of two people. In Western countries, a new technique is now quite popular - speed dating (from the English “speed-dating”). In short: single men and women gather in equal numbers and are invited to spend time in some institution. Getting to know each other is fast paced.
The girls sit at the table on one side, and the guys take turns moving from one young lady to another until everyone gets to know each other in person. Everyone always starts with an acquaintance, the conversation itself is short-lived - these are the rules of the event. Then each participant leaves his preferences on the sheets, without a signature. If matches are found during the check, then personal contacts are sent to people who like each other.
So it cannot be said that marriage agencies and speed dating firms are particularly competitive with each other. And even in big cities, this movement is not very widespread, so there are not many direct competitors either. Starting such a popular and still developing business is quite a profitable undertaking. After all, the target group of clients is also different, both in age, and in religion and other characteristics, the main thing is to competently approach all this. There is also an opportunity to realize unusual fantasies and thereby attract people.
The very essence of speed dating is designed for young people, so after meeting directly, you can organize shows or entertainment events, such as parties and dances. At the very beginning, speed-dating was considered an event exclusively for single people who want to find their soul mate. Based on the name, everything goes quickly - they get to know each other, communicate a little, and then disperse.
Now it is a favorite pastime for those who love communication in general or new sensations and adventures. So you can customize the work for each client and his preferences, speed-dating in this regard is quite a flexible business option. This is where it can unfold creative person, as well as a sociable personality with a broad outlook, who knows the needs of today's youth and their interests.
In addition to young people, initially speed-dating arose for the needs of such people who have money, but do not have time for their personal lives. They need speed dating - this is a romantic and even sometimes erotic game that adds variety to a person's life. But with the development of this business, the public began to vary, and now it is a diverse segment of the population with different needs and expectations. You just need to choose your niche, the most suitable for you and your business.
Define this business rather difficult, but there is an article (OKPD 2) 93.29 “Other entertainment and recreation services”. The OKVED code is determined later. What are the registration options? For example, an individual entrepreneur or LLC (limited liability company), but this requires a legal entity.
The difference is that a sole trader and an LLC have access to a reduced tax system. This is 6% of revenue or 15% of operating income. But the registration of a legal entity itself is much more complicated than the registration of just an individual entrepreneur. And it’s better to just be an individual, because this business is not designed for any problems with your own property.
There is no need for indoors, because speed dates are held in cafes, bars or various restaurants. It is profitable - there are no monthly rent costs. True, some speed-dating agencies set up their own offices to meet with clients. This makes sense, because in addition to speed dating, you can take into account the wishes of customers who are interested in the services of a marriage agency, that is, so to speak, combine two directions in one. In general, you can start a small office, if necessary. Big does not make sense - there will be only one or two employees.
The key to success is always advertising. Thematic resources, social networks are the favorite platforms of young people. You can also create your own website. What to write about? Graph, information, vivid photos, Contact Information. Don't forget about promoting a group or website - usually you can just buy it as a service in some social networks or order it from a specialist. Today's youth rarely watches TV and reads paper newspapers, so these media are unprofitable.
The first task and stumbling block is the choice of premises for the event. It is quite difficult to find a restaurant that is interested in constantly giving away an entire hall for a themed event where ordinary visitors cannot enter. Employees of the institution should work as usual, i.e. be in the room with the organizers and serve speed-dating participants. But the format of speed dating is such that everyone is talking, not eating and drinking, so one drink is usually enough, which is included in the ticket price at the event. But you can find bars, cafes and restaurants that agree to long-term cooperation and regular parties - this will greatly facilitate your scheduling and planning events.
Speed-dating is usually two hours of the process of getting to know and evaluating others, and there may also be a party at the end, so you usually need to count on the evening. Most clients prefer to take on new adventures on the weekends, which is worth paying attention to. Although there are firms that hold parties every day and at different times. Do not forget that the institution should be suitable for the age group of visitors, as well as the contingent. An unpopular establishment is not interesting to anyone, and can alienate customers. In general, there is a wonderful way: to find out the opinion of visitors about the service and the institution itself after the event. Based on such reviews (mostly positive or negative), you can get an idea of whether speed dating should continue here.
If we talk about rental prices, it all depends on the level of the institution and the size of the hall. We do not forget that there are 20 guests, and maybe more, so we are considering spacious rooms. The degree of noise in general is a factor that must be taken into account when choosing a cafe or restaurant. Lounge bars are best - they always have a kind of laid-back atmosphere suitable for speed dates. Clients themselves must understand - they came to talk and relax, and not to hire. But if after meeting you want to arrange a show or a party, then it is better to choose a club. For the price, a small room in a not super popular club will cost three thousand rubles per hour, but a larger hall that can accommodate a lot of people is already 5-10 thousand.
Which employees are needed? If the entrepreneur himself is going to engage in speed dating, then one or two assistants in this matter are enough for him. All administrative and other organizational issues are resolved, in fact, by one person. Assistants can be put on the phone to communicate with clients and given the task to promote a group on a social network or a website in search engines to be in the first line.
Such a business is convenient for a group of friends - together they can easily cope with all tasks, because the main thing is the ability to communicate and creativity. As for accounting and tax reporting, the payments are small, because often there is no premises and its rent, security, utility bills and other things. You can entrust all the paperwork to outsourcing companies that just do this kind of thing for entrepreneurs. Payment to employees is usually piecework - after all, the number of customers who pay money to the company directly depends on them.
There is a kind of speed-dating, where a special guest is invited, who leads some kind of thematic event. It's interesting and exciting, but more like a fun event than a speed date. And then the price of the ticket goes up. Therefore, you need to understand that this kind of entertainment is more interesting for such young people who like to have fun in an original and interesting way, but are not particularly interested in a serious search for relationships and a soulmate.
Other costs are negligible: for example, printing of promotional materials and special sympathy sheets. It does not hurt to take care of the transfer of invitations to participants - this is done in order to receive part of the money (or the entire amount) as a pledge. This should be done in any case, because guests should be equally divided between both sexes, and some unscrupulous or simply frivolous people can sign up for a speed date and not show up. Another feature is a meeting with the client before the event itself for a short consultation. This helps to understand the intentions and desires of a person, his preferences. There is also a small chance to weed out conflicted or mentally unstable individuals who can ruin the event. If you are making an advanced site, you can add the function of passing the questionnaire via the Internet. However, it must be said that not all firms are engaged in customer surveys and their testing.
At the party itself, the organizer himself acts as an assistant and guide for guests, they turn to him with questions and wishes. A very crucial moment that needs to be taken into account is the general mood and atmosphere, because it is these factors that allow people to behave at ease and like each other. Therefore, it is the task of the organizer to create comfortable conditions for meetings, to be sociable and attentive to everyone. Not every person can prove himself in this way, so it is better to entrust this work to a professional presenter or just a more sociable and sociable assistant who can influence the mood of people with his positive attitude. The presenter also monitors the technical aspects of the event, for example, the time - we remember that quite a bit of time is allotted for each person.
You need to understand exactly who will go on speed dates. Above, we said that this way of dating is preferable for people with average incomes, who simply do not have time to arrange their personal lives in the usual format - walking around cafes or even just on the street. The bulk of the clientele are wealthy people, without moral or physical defects. Therefore, the success of parties, in principle, is quite simple to explain. According to the statistics of speed-dating events, during the evening at least one of the couples met is formed in the future.
In just two hours! No marriage agency can boast of such statistics. Moreover, some dating agencies use speed dating services to get clients to attend such an event as an alternative or simply in addition to the traditional search for a partner. Which once again speaks about the effectiveness of this method of dating, and as a result, business.
But also for those who are not very interested in a relationship in principle or just in a long serious relationship (for example, young people), this is a new and exciting way to make friends and chat. A rather rare occurrence is speed-dating for those over 35 years old, but the minimum threshold is 20 years old. There is an opinion that a man should be older, so at such parties you can usually meet men 3-4 years older than the beautiful half of humanity.
With thematic events, the opportunity to select people according to their interests increases markedly. After all, in principle, you need to make a lot of efforts to find people who are similar in hobbies and spirit. Comfortable and relaxed communication directly depends on this, even if no one liked you romantically. Also, the cost of a ticket already implies some sorting of people by social status.
The smallest price is 500 rubles, but no one usually expects a strong organization or theme and invited guests here. This rather an event for curious people who want to have fun easily. Average ticket price for a good organized event is one and a half thousand rubles, but if the program has some famous person as a host or just a guest, the cost can increase significantly.
Speed-dating as a way of searching is evolving, and now you can find such events where they are looking for business partners, professional activity, just like-minded people in profile. Investors or people with business proposals can be invited to such parties. Such events are successful, but require a more serious approach from the organizer and, preferably, hiring employees who understand such topics.
Here we are talking about marketers, business consultants, as well as psychologists. It makes sense to arrange a full-fledged presentation as bonus program, but still the concept of speed dating is an independent search and communication of interests. The price of a ticket for such parties is not much different from the usual one. However, this direction of a speed date can be quite interesting and beneficial for the entrepreneur himself, if he wants to continue to develop as a businessman.
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