Often ads for certain products grab our attention. beautiful photos. That's what marketers are after. Every detail is brought to perfection: light, angle, colors… All these things, which the average buyer rarely pays attention to, ensure sales. But what is actually depicted in the advertisement?
It's actually glue and sunscreen. Their mixture visually strongly resembles milk, has an attractive texture and shines better. Plus, breakfast cereal won't get soggy.
Because it's actually soap suds. For filming, a fair amount of soap is added to the beer so that the foam is thicker and does not fall off as quickly.
Exotic cocktails are not what you think.
In fact, they are made from gelatin and dyes. Cocktail advertising has nothing to do with reality at all, and alcohol is not used to make them.
Appetizing steam that rises over supposedly freshly cooked dishes is actually a fiction.
Delicious minced meat tacos are not made with meat.
Of course, because the dishes are smeared with a matting cream and glycerin. To do this, you first need to make sure that the drink, oddly enough, is heated. First, the dishes are smeared with a matting cream, and then sprayed with a mixture of 80% glycerin and 20% water.
Such delicious ice cream!
As with ice cubes, ice cream cannot stand high temperatures in the studio during filming. In this case, I used a mixture of flour and vanilla cream and shaped it with an ice cream scoop. It remains only to add the appropriate syrups, and you're done.
The meat in the advertisement is practically raw. When meat is cooked, it always shrinks in size and ends up looking shriveled and unpleasant. To avoid this, almost raw meat is used, which is dyed with syrup to give color. Traces of the lattice are drawn with a special marker.
Multi-story sandwiches don't float themselves in the air.
They need support. Hidden behind these mouth-watering sandwiches is a piece of engineering that supports the structure. The whole structure is fixed with adhesive tape, toothpicks and cardboard.
Cheese in hamburgers always looks perfect thanks to the right heating temperature. It is necessary to demonstrate slightly melted cheese, which has not yet had time to turn into a shapeless mass. Therefore, use a hair dryer.
Cakes are also difficult to remove. Ideal layers of biscuit are lined with pieces of cardboard, which are covered with a small amount of whipped cream or cream, although shaving foam is sometimes enough.
Very appetizing, isn't it? 
Not true. The milk that we see in advertising, most often is not. It's actually glue and sunscreen. Their mixture visually strongly resembles milk, has an attractive texture and shines better. Plus, breakfast cereal won't get soggy. 
Beer foam in advertising is always perfect. 
Because it's actually soap suds. For filming, a fair amount of soap is added to the beer so that the foam is thicker and does not fall off as quickly. 
Exotic cocktails are not what you think. 
In fact, they are made from gelatin and dyes. Cocktail advertising has nothing to do with reality at all, and alcohol is not used to make them. 
Appetizing steam that rises over supposedly freshly cooked dishes is actually a fiction. 
It's just incense smoke. Please note that this characteristic smoke can be found in literally every hot food advertisement. 
Delicious minced meat tacos are not made with meat. 
These are makeup sponges. Neatly sliced and soaked in sauce, the sponges replace the meat to keep the dish in shape. For the perfect frame, tortillas are glued together. 
The ice in advertising never melts. Given the heat from lighting fixtures and the duration of filming, the ice would have to be changed constantly. Therefore, it is made of acrylic. 
Drinks in advertising are always well chilled. 
Of course, because the dishes are smeared with a matting cream and glycerin. To do this, you first need to make sure that the drink, oddly enough, is heated. First, the dishes are smeared with a matting cream, and then sprayed with a mixture of 80% glycerin and 20% water. 
Such delicious ice cream! 
As with ice cubes, ice cream cannot withstand the high temperatures in the studio during filming. In this case, I used a mixture of flour and vanilla cream and shaped it with an ice cream scoop. It remains only to add the appropriate syrups, and you're done. 
The meat in the advertisement is practically raw. When meat is cooked, it always shrinks in size and ends up looking shriveled and unpleasant. To avoid this, almost raw meat is used, which is dyed with syrup to give color. Traces of the lattice are drawn with a special marker. 
Multi-story sandwiches don't float themselves in the air. 
They need support. Hidden behind these mouth-watering sandwiches is a piece of engineering that supports the structure. The whole structure is fixed with adhesive tape, toothpicks and cardboard. 
Cheese in hamburgers always looks perfect thanks to the right heating temperature. It is necessary to demonstrate slightly melted cheese, which has not yet had time to turn into a shapeless mass. Therefore, use a hair dryer. 
Cakes are also difficult to remove. Ideal layers of biscuit are lined with pieces of cardboard, which are covered with a small amount of whipped cream or cream, although shaving foam is sometimes enough. 
Delicious juicy red strawberry looks amazing! If not for one thing, it is painted with ordinary paint! 
The most beautiful tomatoes with a perfect tail look appetizing if they were not painted and this tail was not sculpted on them with glue.
And here they are, these very flying hamburgers! 
Keep in mind, to all this, hours of processing photos in a graphic editor are added, and bringing them to perfection.
What tricks they come up with in order to sell us a product!
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Fruits are coated with deodorant for shine
Instead of syrup, pancakes are poured with engine oil
A truly nauseating dish, but it looks convincing. Real syrup is quickly absorbed into pancakes, so it is replaced with engine oil so that the photographer has time to shoot the right shots. In addition, there is another trick: pancakes are coated with a water-repellent shoe or fabric spray. It forms a protective layer, which is not afraid of any syrup.
Cutlets in burgers are tinted with shoe cream
Seafood is poured with glycerin
Seafood quickly winds up, which does not suit photographers at all. To keep shrimp and other seafood fresh and juicy for as long as possible, they are treated with a mixture of water and glycerin.
Glucose syrup is added to Chinese noodles
The noodles cook quickly, but dry out and lose their appearance almost as quickly. To prevent this from happening, it is sprinkled with glucose syrup, which is commonly used to make desserts.
Cakes are layered with cardboard
Liquid soap is used to create foam in drinks.
When shooting drinks such as milk, coffee, and beer, photographers add liquid soap or dishwashing liquid to them. It creates a stable foam that looks natural and makes drinks more attractive.
Ice cream replaced with mashed potatoes
Because of the lighting fixtures in the studio, real ice cream loses its shape and melts very quickly. Therefore, it is replaced with a painted mashed potatoes or a paste of starch, powdered sugar, corn syrup, fat, and other ingredients. All this is unappetizing, but it looks just like real ice cream and does not flow. Here example how it is made.
In the role of whipped cream - shaving cream
Shaving cream holds its shape much better and, unlike whipped cream, does not melt. This greatly simplifies the task of the photographer. The only thing he will have to worry about is that none of the models eat "dessert" by mistake.
Ice cubes are made of plastic
In real milk, the flakes quickly soak and sink to the bottom of the plate. If you replace milk with PVA glue, then the flakes will remain on the surface and will not lose their original appearance until they are photographed.
Antacids are added to sparkling water
The bubbles of carbon dioxide in lemonade dissipate rather quickly. But you can get them again if you add an antacid to soda that people take to get rid of heartburn. The combination of carbonated water and antacids causes a chemical neutralization reaction, and the bubbles reappear, which is what the photographer wants.
A community service business is a noteworthy niche for starting your own small business. Modern life- this time high technology, the universal desire for success, total employment and high speeds. People are busy 24 hours a day. But they need to eat, wear clean clothes, live in a comfortable home and move quickly. Therefore, they are happy to use the services of cleaning companies, dry cleaners, laundries, taxis and food delivery to their homes or offices.
Food delivery is a modern promising business
Delivery of food to your home or office has gained popularity a few years ago. The service continues to develop, changing forms, expanding the range, applying new technologies. More recently, delivery was limited to a woman arriving at the office with unpretentious homemade food in containers and ordering sushi or pizza over the phone.
Now you can order any food and drinks at any time of the day using mobile applications. The service of receiving orders is increasing, delivery methods are being improved. The speed of delivery and the quality of the food matter. There are many offers on the market, however, there is a prospect for creating your own service. Especially if you think form style, determine the target audience and correctly build food delivery advertising.
Place of advertising in business promotion
It's hard to single out the most effective food delivery ads. Efficiency largely depends on specialization. Homemade food, fast food, prepared foods, eco food, drinks and snacks are interesting different groups customers and require a different approach to advertising. If for teenagers the most effective advertising of burgers and favorite drinks on the Internet, then for office workers it could be a banner next to business center. In any case, successful business promotion is impossible without promotional activities. Food delivery advertising should be bright, noticeable, colorful. She should motivate to place an order right now.
This business has a big advantage over other services. There is something to show here. Appetizing buns and juicy meat, fresh vegetables and delicious desserts. A beautiful food delivery ad can create an instant desire to place an order.
Importance of photography in food advertising
It is difficult to overestimate the importance of a photo in a food delivery advertisement, so I would like to highlight this element especially. Visual perception actively influences the choice of the consumer. In food advertising, this rule works flawlessly. Therefore, it is necessary to pay attention and allocate a separate budget to create high-quality and vivid photographs of the food that will be offered to the consumer. Moreover, in the conditions of remote ordering, the client does not have the opportunity to see, smell or taste the dish that he is going to order. He will have to navigate by photo.
While creating quality photos specialists, as a rule, do not use real dishes as a subject of shooting, but create beautiful imitations of the most different materials to have color, texture and saturation. This is gelatin, and starch, and sometimes generally inedible substances such as polyethylene. The main thing is to be beautiful. But it is important that when delivered, real dishes are outwardly identical or very similar to advertising pictures. The client should not be disappointed by receiving something completely different from what he ordered.
Definition of the target audience
There are two ways to approach choosing a niche in the remote food ordering market. Based on the proposed range, determine the target audience. Or, first, understand which group of customers is more profitable to serve, and make an offer based on the requests of this group. In any case, you need to know your target audience. It is impossible to please and be needed by everyone. Such a strategy can lead to negative results. Knowing your client, it is easier to establish communication with him, to understand his needs, reflecting all this in an advertising offer. For example, if the bet is on providing food office workers, you can focus on saving time, healthy eating and affordable lunch. These same accents can be reflected in advertising photographs.
And if you plan to do the delivery of children's food or family meals, then the concept is built on a fun advertisement for food delivery. Being able to please children is a separate skill.
Definition target audience is also important for creating a competent commercial offer.
Commercial offer
A unique commercial offer is the basis of a successful advertising campaign. The text of the food delivery advertisement should be informative, simple and exciting, as the client is at a distance and he has to make a choice based on his own impressions of the read text. Depending on the form of advertising, the text can be a full-fledged commercial offer or consist of one or two phrases.
It is best to think over your text content for each sales channel. If this outdoor advertising, it is important to come up with a bright and memorable phrase that reflects the idea of the company as much as possible. If this is an official letter, then it is important to briefly convey to the client all the benefits and benefits that he will receive by using the service. The style of the commercial proposal must also be verified to the smallest detail. It is one thing if the appeal is directed to adult busy people, and it is completely different when children or participants in holidays and entertainment events act as clients.
Traditional types of advertising
AT modern world Advertising every day there are new and unusual forms. You can create an inscription in the sky using aircraft or a laser. Or arrange a unique bubble show. Very effective but expensive. Along with innovation, traditional forms of promotion remain quite effective. Advertising of the food delivery service will look harmoniously on public transport, street banners, in the local newspaper. If the budget allows, you can run short-term but active advertising on local television so that as many people as possible learn about the delivery service.
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