Let's Zakam.rf is an online service for ordering and delivering ready-made meals from restaurants and cafes that do not have their own delivery service.
The main goal of the project is to provide a high-quality and fast service for ordering food from restaurants and cafes anywhere in the city.
Let's Zakam.rf company provides exclusively intermediary services between establishments Catering and clients. That is, the launch of the project does not imply the creation of production.
The high pace of life, as well as an irregular schedule, forces the average city dweller to reduce the time spent on eating. This is the main reason for the skyrocketing demand for food delivery services. Moreover, an hour of working time is often much more expensive than lunch or dinner delivery services.
Food delivery is currently the fastest growing segment restaurant business. According to the statistics of the current Delivery Club service, as well as data from the analytical agency RBC.Research:
- 150,000 orders with home delivery are placed daily by Russians;
- 76.6% of Russians at least once used the food delivery service at home;
- 59% of Russians order food at home via the Internet;
- $1.5 billion - volume Russian market food delivery.
Based on these data, we can conclude that the demand market for ready-made food delivery is growing at a rapid pace. This leads to the emergence of demand, which remains unsatisfied both in terms of the quantity and quality of the services provided. The current situation creates objective external prerequisites for creating such a business as a delivery service.
The internal prerequisites for the implementation of the project are the low level of investment in the project, the absence of commercial risks, the simplicity of organizing and doing business.
Since the delivery service works with many establishments in the city, the client gets the opportunity to order dishes from several restaurants at the same time.
The main advantages of starting a business according to the “Let's order” company model are:
- Uniqueness. Similar single services exist only in large cities with a high level of demand;
- Low competition. The service has dozens of cuisines and thousands of dishes for every taste;
- Absence of market and financial risks. Even in a crisis situation, people do not refuse prepared food;
- Ease of doing business. All business processes are debugged and registered.
Investments in the project - 354,900 thousand rubles.
The payback period of the project is 4 months.
Profit after tax, starting from 4 months of operation is 130,312 rubles.
2. Description of the business, product or service
3. Description of the market
The target audience
Since the company provides a huge selection of dishes from various restaurants and cafes in the city, the audience of the project is very wide.
The target audience can be represented in the form of several categories:
Men of working age from 23 to 45 years. They order lunches and dinners, as there is not enough time for self-cooking. Order frequency - from 3 to 7 times a week.
Women of working age from 23 to 35 years. Mostly unmarried. They order lunches and dinners, as they prefer to devote most of their time to work and meetings with friends. Order frequency - from 2 to 5 times a week.
Companies ordering a corporate lunch. Order frequency - 5 times a week.
Families with / without children who want to please themselves with something new on the weekend. Order frequency - from 1 to 3 times a week.
Schoolchildren and students having a party. Order frequency - once a week.
The share of the total number of orders that falls on each category of consumer is displayed in the form of a diagram.
According to the results marketing research the total volume of the public catering market in city N with a population of 1 million people is 17.4 million rubles. for 2015. The revenue potential of the delivery service in the city of N ranges from 12 million rubles. up to 20 million rubles in year.
It should be noted that the revenue potential depends on the dynamics of demand for services of restaurants and cafes, as well as on changes in the city's population and per capita income.
The advantage of running this type of business is the lack of seasonal sales.
Competitor analysis
Competitors for the Let's Zakam.rf company are similar delivery services operating in the field of catering. In many cities, such a business is not developed at all, and there are no competitors. But even in the conditions of current competition, the Let's Zakam.rf company is distinguished by unique offers that allow you to quickly take a leading position in the market:
- three detailed systems of cooperation with restaurants and cafes;
- convenient Internet site with the calculation of the cost of delivery and a personal account;
- bonus program of work with clients;
- possibility of cashless payment;
- mobile application for Android and iOS;
- specially designed CRM;
- excellent level of service.
In addition, the market capacity of this type of service is so large that it implies the presence of demand even with existing competitors.
At the disposal of the service are dozens of cuisines and thousands of dishes for every taste. This is a unique service, because food suppliers are restaurants and cafes of the city, which are many times more than individual delivery services.
SWOT analysis
Strengths of the project | Vulnerabilities of the project |
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Opportunities and prospects | Threats of the external environment |
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4. Sales and Marketing
When entering the market, "Let's Zakam.rf" uses the strategy of an innovator. The company has a first-mover advantage and strives to maintain a leading competitive position as it develops. The main objective of the strategy is to provide quality services and pay close attention to quality control. It is strategically important for a company to have the resources to expand quickly as the market grows. For this, reserve funds are created.
Current Marketing
Cooperation with catering establishments
Sales plan
The sales plan is focused on the number of orders per day. The average check is 1000 rubles. Delivery price varies from 150 to 300 rubles depending on the distance of the client. A one-time order from two restaurants is accompanied by an addition of 150 rubles. to the shipping amount. On average, delivery costs 225 rubles per client. The following is a sales plan for the first 5 months of the organization with a minimum staff, which includes two couriers.
When forming a sales plan, it is assumed that the maximum number of orders per day for one courier is 15.
5. Production plan
Starting a ready-to-eat food delivery service business involves several steps.
registration
The first thing to do when starting your business is registering an individual entrepreneur or LLC. The main part of Let's Zakam.rf franchisees operate as individual entrepreneurs. The chosen system of taxation is USN 6% (income).
Site creation
The site of the Let's Zakam.rf company includes the ability to create personal account for each client, online ordering, participation in bonus program, as well as the calculation of the cost of delivery depending on the location of the client. Website setup is included in the company's franchise package. Content is uploaded to the site as contracts are concluded with restaurants and cafes.
Search for customers from restaurants and cafes
At this stage, you, as the owner of the business, have a very painstaking work to do. The volume of demand that you can satisfy depends on how many establishments of the city will become your partners. First of all, it is necessary to collect a database of all cafes and restaurants in the city where the online service is being created. Then arrange a personal meeting with the managers of the establishments to describe all the benefits of your cooperation and conclude an agreement. The next stage can begin when at least 10 establishments of the city have become your partners.
Office rent
Suitable room with an area of 10 - 15 sq.m. in any part of the city. In the room you will need to put a table, a chair, as well as a computer.
Recruitment
At the initial stage, 4 couriers and 2 dispatchers will be required in the state. 2 couriers and 1 dispatcher work simultaneously per shift. The courier is hired with his car.
Starting a business
This step is extremely important for verifying the customer service sequence. The manager must monitor whether the team is working smoothly, at what stage there are delays in the execution of the order. It also monitors the strict adherence to job descriptions.
Service delivery process
6. Organizational structure
At the start-up stage, you can get by with a minimum number of personnel:
- Manager;
- Dispatcher - 2 people;
- Courier - 4 people.
The manager's responsibilities include:
- Conclusion of contracts;
- Working with the site - laying out the menu, monitoring and ensuring the smooth operation of the site, processing feedback through monitoring customer reviews, website promotion;
- Financial management, salary payment;
- Formation of a development strategy, search for business expansion opportunities, search for new partners.
Wage- 40,000 rubles.
The responsibilities of the dispatcher include:
- Processing orders from the site and communicating with customers;
- Coordinating the work of couriers;
- Transferring the order to the manager of the restaurant / cafe;
- Eliminate conflicts with clients.
The dispatcher works alone on shift. Schedule - two working days / two days off. Salary - 15,000 rubles. KPI for the dispatcher - revenue of 35,000 rubles / shift. Upon reaching the premium of 2,000 rubles. at the end of the month.
Attachments: from 4,000,000 rubles
Payback: from 1 year
Trade in high-quality food products has significant market potential. Interest in this commercial niche is growing. Consumers are dissatisfied with the quality of products in hypermarkets. Many would gladly take advantage of the opportunity to buy food at reasonable prices in a small eco-shop. But for such a business to be profitable, you need to properly organize it. Consider how to do this using the example of a city with a population of 500 thousand to a million people.
Business concept and target audience
At the very beginning, such commercial activities are unlikely to be highly profitable. After all, the cost of natural products without all kinds of additives is on average twice as high as those purchased for mass consumption. But the progressive increase in the number of peasant farms and the low cost of delivery from local producers contribute to the profitability of the business. In addition, not all cities have such stores, which will fuel the interest of buyers in a new outlet.
The main idea is to sell organic and healthy food at the lowest possible margin. The target audience of buyers is men and women from 23 years old who promote a healthy lifestyle. There are usually more female customers in such stores than buyers, but there is now a trend towards balance, as interest in healthy eating is growing.
The features of such commercial activities include:
- The emphasis is not on quantity, but on quality. At first, the assortment of the store may be small, but quality characteristics products must be perfect.
- No uncertified items. Everything must be confirmed by documents - veterinary permits, quality certificates, laboratory and nutritional studies.
- The store's products must be grown in natural conditions - no GMOs, artificial additives and other "joys" of the mass consumer. The more natural, the better.
- Products should be divided into categories, and a plate should be attached to each indicating useful qualities and contraindications.
Those who have already implemented this business idea believe that most of the products offered in a health food store should have a maximum shelf life, since it is difficult to achieve such demand as in hypermarkets at first.
What is required to open an eco-shop?
You can’t do without initial capital - you need money to rent premises, purchase equipment, pay salaries to staff and pay taxes in the first months of work, and purchase goods. At the last point, you can save money if you first go around all the peasant farms in the region and find out who produces what products and how much they sell. It is also worth clarifying all the nuances of obtaining certificates and certificates for an assortment of healthy food. It may be cheaper to buy an obviously excellent product from a farmer, and get veterinary permits yourself.
But, above all, the attitude to life of the businessman himself must coincide with the ideas healthy lifestyle life and environmental protection. Otherwise, it will not inspire confidence among potential partners or shoppers.
You will definitely need to formalize the bizex. If the health food store is small, it is enough to open an individual entrepreneur with a simplified taxation regime at the rate of “Income minus expenses”. But if you plan to expand and develop the enterprise into a trading network, it is better to register an LLC with a general taxation system.
Step by step start instructions
The first step is to draw up a clear business plan, which spells out three paths for the development of events: ideal, real and pessimistic. The next steps depend on it:
- Take a closer look at the options offered for rent and take note of the two or three most suitable in terms of format and traffic.
- Find suitable suppliers of goods among local farmers.
- Officially register your business. When opening any grocery store, you will need not only registration of an individual entrepreneur or LLC, registration with the FSS, medical and pension funds. We also need permission from sanitary doctors and the State Fire Supervision Authority, the city administration to place a sign.
- Open a bank account, order a print.
- Rent the chosen premises, bring it in line with the format of the health food store.
- Purchase equipment, register cash registers in supervisory authorities.
- Recruit staff.
- Start advertising campaign.
- Buy products from farmers and arrange them correctly.
On average, preparation takes two to three months. After that, your store will open its doors to the first connoisseurs of delicious and healthy food.
Financial calculations: how much will the start-up capital “weigh”
Let's calculate the costs of an eco-shop in a conditional average city in more detail:
| Item of expenses | Specifications | Amount of payments per month (in rubles) | Annual payments (in rubles) |
| Rent a shop with a warehouse | The point of sale should be located in a passable place, have a convenient entrance and a place for a warehouse. Area - not less than 100 square meters | 110000 | 1320000 |
| Redecorating | It includes fitting the premises to the format of an eco-shop and design | First month 50000 then 10000 | 160,000 (110,000 without initial investment). |
| Wage | Director | 40000 | 480000 |
| Accountant | 35000 | 420000 | |
| Merchandiser | 30000 | 360000 | |
| two sellers | 20000*2=40000 | 480000 | |
| Two loaders | 15000*2=30000 | 360000 | |
| Security guard | 20000 | 240000 | |
| technical | 12000 | 144000 | |
| Purchase of equipment | Showcases and racks, freezers and refrigerators, baskets and carts, counters, cash registers, scales, "consumables" - receipt paper, packaging, etc. | In the first month - 300,000, in the next (for renewal) - 10,000. | 410,000 (110,000 without initial investment). |
| Communal payments | Electricity, water, heating, waste disposal | 20000 | 240000 |
| Purchase of products | Inventory and monthly replenishment | First month 1000000 then 100000 | 2,100,000 (1,100,000 initial investment). |
| Tax deductions | Multiply potential revenues and contingent costs by 15 (in some regions this rate is lower) | Average 20000 | 240000 |
| Advertising campaign | Media, flyers, promotions, bonuses, etc. | In the first month - 40,000, then 5,000 | 95000 (55000 without initial investment). |
| Total: | Without initial investment, the monthly amount of expenses is 482,000, in the first month you will have to spend taking into account investments - 1,747,000. Annual expenses (without initial investments - 1,390,000 rubles) will amount to 5,659,000 rubles | ||
To calculate the starting capital, you need to add half the amount of annual expenses to the investments in the first month (without initial investments). The calculation is based on the fact that, with a realistic approach, such an enterprise can reach the break-even point in six months. In our case, to start, you will need: 1390000+ (5659000/2) = 4219500 rubles, taking into account the purchase of products.
The starting income level varies by region. On average, the profit will be from 100,000 per month. Profitability will ideally increase from 5 to 20 percent after breaking even. After that, the profit can be from 400,000 rubles per month.
You can save on staff, for example, use online accounting or hire a remote specialist. Or on the equipment, if you buy it from your hands. You cannot save on the quality of products when creating an eco-shop!
Carefully check all possible benefits in your area. You can fall under a "tax holiday" and not pay taxes for two years or receive a grant, state subsidy for small business development.
It is even easier to organize an eco-friendly online store. This will eliminate the cost of purchasing equipment, renting trading floor(only warehouse), hiring most of the staff. But you will need to take into account courier costs and debug the scheme of work with suppliers. But there will be more buyers who want to receive a basket of environmentally friendly goodies at home.
Benefits and Risks
For this commercial activity fluctuations in consumer demand have little effect. And seasonality can be adjusted by quickly changing the assortment. What advantages and risks should a novice entrepreneur take into account when opening a health food store - we will consider based on a SWOT analysis:
In the future, it is realistic not only to create a network of eco-shops, but also to open points of sale of healthy food in sanatoriums and clinics, a restaurant of the corresponding direction and specialized children's departments.
With a competent approach to starting a business, a healthy food store will pay off quickly enough and will allow you to receive a stable income.
It would seem that what could be unusual in a store selling food? However, not everything is so simple when it comes to proper nutrition. This idea is very young compared to the food industry: only a few decades the inhabitants of civilized countries are serious about what they eat. That is why it makes sense to think about how to open a health food store. This and good business, and a good deed - if, of course, you approach the organization of the store professionally. Not to mention that the idea of a healthy diet is very trendy, and therefore such a store in itself will attract attention.
Development concept and target audience
The initial assortment can be relatively small, since the main thing in this matter is not quantity, but quality. In order not to tarnish your reputation and not lose customers, follow a few rules:
- Food is only fresh, proven, healthy.
- Sanitary standards are fully observed.
- The selection of products is supported by medical and nutritional research.
A good move would be to categorize products - the separation will make it easier for customers to choose. With this you can use like general division, accepted in grocery stores (meat, dairy products, and so on), and special, focused on supporters of a healthy diet (diet products, products for diabetics, and so on).
The target audience is mainly people over 25 years old who pay attention to health, even if they are not sick with anything. According to statistics, there are at least 20% more women and girls among the customers of such stores than men. However, in Lately healthy eating is becoming more and more “young” and often attracts even schoolchildren, and the ratio of men and women is balanced.
Selection of assortment
Pay the most attention to the selection of goods. Engage professional nutritionists, gastroenterologists and other specialists, refer to the data scientific research. Organize your assortment according to the following rules:
- Food should not contain artificial additives. The more natural it is, the better.
- Avoid foods containing GMOs. This is a controversial issue that scares off many supporters of a healthy diet.
- Choose products with a minimum of contraindications. Go towards buyers and supply each product with a card with indications and contraindications.
As in the usual grocery store, the greatest losses are brought by goods that did not have time to sell before the expiration date ended. Estimate in advance how quickly certain products can sell out - the longer the goods can be stored, the better.
Selection of equipment and personnel
Writing a business plan and deciding how to open a store proper nutrition, pre-lay there the selection of equipment and personnel. The equipment you will need is fairly standard, and you can purchase it without any problems. The specific choice depends on the planned assortment, but in the general case, the following are purchased:
- showcases and racks for storing non-perishable products;
- refrigerating and freezing display cases for perishable products;
- refrigerators and racks for drinks;
- grocery baskets and carts;
- lockers for personal belongings of customers;
- ordinary tables and counters for the store and warehouse;
- scales and consumables for food packaging;
- cash register equipment.
As far as staff is concerned, even small shop The following staff will be required:
- Chief Accountant;
- administrator or manager;
- Warehouse Manager;
- sellers (cashiers);
- employees of the trading floor and warehouse;
- loaders;
- cleaners;
- guards.
Some of these positions can be combined at first, but one way or another it will be necessary to hire five to eight people.
Search for premises and organization of the enterprise
In order for your store to have an initial success and attract attention, you will need to choose a room in accordance with the requirements:
- location in a busy area of the city;
- the presence of a convenient approach and entrance;
- area - preferably from 120 square meters;
- availability of heating, water supply and sanitation systems, connection to the power grid.
The optimal form of organizing such a business is with a basic taxation system. Although at the initial stages of development, you can, after making preliminary calculations, give preference to taxing the difference in income and expenses. Pay attention to obtaining all necessary permits and complying with medical requirements- after all, nothing can be worse for a health food store than a failure to comply sanitary norms. It is also important that all sanitary books have sanitary books, and purchased products pass quality control.
Start-up costs and savings opportunities
Premises at the initial stages are best rented, not bought, and the cost of rent, depending on the city, can range from 50 to 200 thousand monthly. In addition, about 300 thousand will be spent on the purchase of a complete set of equipment, and the monthly salary costs for employees can range from 100 to 200 thousand.
If you want to keep up with the times, you may be wondering how to open an online health food store. The advantages of such a solution are obvious: there is no need to spend money on installing equipment, renting a trading floor and salaries for employees. But there are several key features of this form of business that cannot be ignored:
- You will need a well-established scheme of cooperation with suppliers for smooth operation.
- Products will need to be stored in a warehouse - this room must be well guarded and meet all requirements.
- A courier service will be required to deliver the products. You will need to ensure that the products are delivered as quickly as possible and do not lose their presentation.
An online store is convenient primarily for customers - for the owner, these are just different worries, not fewer worries. Be also prepared for the fact that the work of the online store will be more closely monitored by tax and other supervisory authorities, as well as compliance with the requirements for storing products, and the quality of the products themselves, and expiration dates.
If you wish, you can make an online store an addition to a regular store by organizing a grocery delivery service - then you will receive an additional 25% target audience, and not only the elderly or sick people, but also those who are too busy to go to the store on their own.
Business prospects
Considering how many factors motivate people to eat healthy, this species business is very promising. To realize the inherent potential, pay as much attention as possible to advertising and development:
- Order a print flyers, installation of stands and banners.
- Conduct an advertising campaign involving the media and online platforms.
- Use the discount system and hold bonus promotions.
- Make sure the staff is polite and courteous to customers.
- Track the demand for products, use feedback with customers to find out what else should be included in the assortment.
If you follow these simple guidelines, you can reach the initial level of income of about 50-100 thousand per day, depending on the size of the store and on the region. Thus, at average costs, your profit can be from 400 thousand rubles a month - provided that most of the goods are sold out. The initial investment will pay off in just a few months.
The business of organizing a healthy food store is a promising and potentially profitable project, especially in recent years. A competent approach to organization and advertising will allow you to attract a maximum of customers who care about what they eat. Maintain a high level of quality and service, make sure that damaged goods are not sold, so that legal requirements and customer rights are not violated - and your store will have a good reputation, at the same time bringing in considerable profit.
Modern supermarkets often put up for sale stuffed with "chemistry" and dangerous to health goods. That is why the opening of a health food store is very important today.
Our business valuation:
Starting investment - 1,500,000 rubles.
Market saturation is low.
The complexity of starting a business is 5/10.
Is opening a store from scratch difficult?
How to open a healthy food store from scratch for a person who has never been in such a business? How profitable and troublesome is this? And how long will a “healthy” business stay “afloat”? What will be the income?
Organize the sale of eco-products in own store It's no more difficult than opening any other store. People will always buy quality products, because each of us wants to stay healthy as long as possible. Finally, to sell environmentally friendly products today is a good and ... fashionable thing. The most difficult part of opening a store is paperwork, but with the right approach, this process will take quite a bit of time.
Where to begin?
First, it is important to develop a business plan: a health food store should be well located, contain certain groups goods. You should also inquire about the presence of competition, the demand for certain goods. Necessary and start-up capital is the foundation of the foundations. All these points need to be considered at the stage of considering the very idea of business development.
In a health food store, really fresh, healthy food should be sold here. You should also decide on the category of goods - it will be a bio-market for the sale baby food, meat, diabetic products, etc. The best option is to use the largest number of product categories, using the generally accepted division into departments in the store.
Where to open a shop?
The cost of eco-products, devoid of any additives and preservatives, as a rule, exceeds the cost of conventional products. The main buyers of such goods are people with an income of average and above. This serves as the basis for opening a store, where a high traffic of wealthy people is noted. It is worth paying attention to the location of gardening communities nearby, where it will be possible to purchase fresh, high-quality products.
Opening a franchise store
Opening a franchised health food store is a fairly profitable undertaking, especially if the franchisee has significant support from an experienced franchisor on the franchisee's side. The still rather low level of competition in such a business also plays an important role. The main advantages of the franchise:
- a brand/brand that is already known in the market and is in demand;
- low competition in the market;
- a franchisor interested in income from his business regularly trains his employees, shares his experience and knowledge with them and helps to generally set up a business and make it profitable;
- often franchises for the sale of bio-products provide the right to sell goods on fairly favorable terms.
Despite the huge number of advantages, there are certain risks when working with a franchise. First of all, this is the assortment of products itself: the main part of it is perishable goods. Their sale should be carried out without delay and delay, which means that when purchasing products, they must be of excellent quality, with a high shelf life. It is important to find a good supplier - a seller of fresh, quality products.
Before buying a franchise of a health food store, you should take into account one more of its disadvantages - the seasonality of goods. If in autumn the demand for eco-products increases greatly, then in winter people prefer to eat what they have prepared in advance: juices, jams, preservation.
It is profitable to open a bio-market in big city- a provincial town or sleeping areas are not quite suitable for such a business: the demand for expensive products is much lower here. The best option there will be the opening of a cafe, bar, small shop or restaurant.
Finally, when working with a franchise, it is important to follow all the rules specified in the contract: adhere to the agreed cooking methods, otherwise you can earn a fine.
Recruitment of personnel and equipment for the store
When drawing up a business plan for a future store, you need to consider the choice of equipment and employees. Equipment for a health food store will require the most common - you can buy it without any problems. The number of showcases depends on the range and quantity of goods. It can be:
- racks for drinks and perishable products;
- refrigerating and freezing chambers and showcases for storing perishable products;
- racks and showcases for non-perishable goods;
- grocery carts and baskets;
- lockers for storing personal belongings of customers;
- packages, film and other materials for product packaging;
- cash registers, scales, etc.
For coordinated and productive work, it is necessary to recruit the following employees:
- chief accountant;
- manager/administrator;
- warehouse manager;
- employees of the trading warehouse and hall;
- sellers-cashiers;
- cleaning and security personnel;
- loaders.
Some positions can be combined, but at least 5 people will have to be hired.
An important role in the development of the store is played by ... the store itself. The way it looks externally and internally, how comfortable and aesthetic its interior is, directly affects the growth in sales. Modern man accustomed to various amenities around him, so the store should be designed in such a way that customers feel comfortable and easy to shop. The design of a bio-market should reflect its essence: signs, posters should be attractive and appetizing.
Key points in the work
A proper healthy food store as a business requires certain calculations and key features.
- It is necessary to establish uninterrupted work with suppliers who always have the desired range of goods in stock, and the products are always fresh and tasty.
- To keep the goods in good condition, you need a well-guarded warehouse that meets all the requirements of safety standards.
- It is important to conclude an agreement with courier service, then the products will be delivered on time and will not lose their presentation.
- Control of product expiration dates, principles of its storage and sale.
Do not forget that the store will be necessarily controlled by tax and sanitary services.
Online store with delivery
An online healthy food store with delivery can be a huge help in building a business selling eco-products. This will significantly increase sales and attendance of the main bio-market, because today ordering food on the Internet is simple, fast and convenient. The presence of an online store gives about 25% of the total profit - quite a lot. The main contingent of remote buyers are busy people, sick and elderly men and women, mothers with small children.
List of organizational issues
When the business plan is built and thought out to the smallest detail, you can move on to organizational issues. To start a business, you will need the following documents and details:
- seal;
- Bank details;
- permission of the Federal Tax Service for the introduction of cash equipment;
- conclusions of the State Fire Supervision;
- SES conclusions;
- letter from the State Statistics Committee on receipt of the OKVED code 47.21 o retail fresh fruits / vegetables and potatoes in specialty stores;
- permission of the management (department) of architecture on the installation of a signboard of an outlet.
To design a store within a society with limited liability documents must be submitted for registration tax service, registration of a legal entity, registration in the FS service, medical, pension funds.
It should be noted that there is no single package of documents for starting a business in Russian legislation, therefore, depending on the region, the list necessary documentation can be expanded.
Store Promotion
In order for the store to start making a profit, it is important to attract direct buyers to it. The main source of attraction is advertising. It can be presented in the form of flyers in public transport, contextual printing on the Internet or advertisements in newspapers, in the form of an alert on radio or television. If the store sells really tasty, fresh and healthy food, then the whole city will soon know about it - word of mouth works with the best media.
As the business develops and profits, it will be quite possible to open a chain of healthy food stores. This will significantly increase profits, but at the same time, the number of organizational issues will also increase.
Nevertheless, according to statistics, the monthly revenue from a well-known health food store is about 200-350 thousand rubles. With the right business management, a profitability of 30-40% can be ensured.
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