Ideas.  Interesting.  Public catering.  Production.  Management.  Agriculture

Useful literature for business. The best books for business. "Jobs Rules. Universal Principles of Success", Carmine Gallo

Today in the world there are a great many books about business, but there are quite a few really interesting and informative ones. Business books are useful to read not only for novice startups and current managers, but also for everyone who wants to build successful career. By reading business books, we learn about success stories, mistakes and difficulties faced by the authors from their own experience and about effective ways solutions to these problems.

These books inspire, motivate, change the worldview, make you think, and inspire someone to action!

We have selected for you the best, in our opinion, publications, which we gladly recommend for reading. Read and be inspired!

1. Henry Ford"My Life, My Achievements"

This book has bypassed almost all states. It has been printed in many languages. Her publications sold like hot cakes everywhere.
The burning interest in it was created not by artificial advertising hype, but by its very content - behind this book is the life and work of a very big person, behind it practical experience the creator of production, unparalleled in scale and organization.
In his book, Henry Ford shares his life story, his views on business management, his ideas in management theory and in general in the whole economy. His ideas are now embodied in thousands of companies that operate on the principle introduced by Ford at the beginning of the twentieth century.

2. Richard Branson « naked business »

The first of Sir Richard's books, entirely devoted to the history of creation and the peculiarities of running his business. “Instead of ranting in these pages about my success, I simply wrote the whole truth about my companies,” writes Sir Richard.
In addition to the candid stories of the successes and failures of the Virgin group, this book is invaluable with advice and quotes from a real entrepreneur's notebook.

3. Golinei Vasily, Logaster "How to create a corporate identity and not go broke"

Free Small Business Guide to Starting corporate identity. Tips, practical examples, useful services. The book is written in a simple and understandable language about what corporate identity is and how an entrepreneur can create it.

4. Robert Kiyosaki "Rich Dad Poor Dad"

“Without education, you will not achieve anything in life!” Is this saying familiar?
Long gone are the days when education was necessary to achieve wealth and goals. Robert Kiyosaki's book Rich Dad Poor Dad is about that. In this book, the author argues that schools and universities do not teach real life and do not show the way to achieve wealth. In the book, in a simple and accessible language, the author talks about the secrets of enrichment and financial literacy. .

5. Ayn Rand Atlas Shrugged

Ayn Rand's book can be safely classified as a "must read". For many entrepreneurs, this book is the Bible, the rationale for their mission and the right to pride; this book changes the worldview, forms a holistic vision of the world and provides answers to questions about the meaning human life and social value of entrepreneurship. This is a call to be bold, strong and persistent.

6. Richard Branson

Branson's book is a manifesto of life, action, risk. The credo of its author is to take everything from life. It means not being afraid to do what you want. It does not matter at all whether you have enough knowledge, experience or education. Life is too short to waste it on things that don't bring you pleasure. If you have a head on your shoulders and enough enthusiasm in your heart, any goal will be possible. If you like something, do it. If you don't like it, drop it without hesitation. The book carries a huge charge of optimism, wisdom and faith in the capabilities of each person.

7. Maxim Kotov “And botanists do business»

Maxim Kotov's book "And Botanists Do Business" opened up a new look at business and its foundations. Many, after reading this book, decided to open their own business. This is not just a guide to the concept of building a business. This is a book that turns the inner world.
Throughout the book, the reader empathizes with the main character and laughs with him. This is an amazing work that deserves attention.

8. Tony Shay Delivering Happiness. From zero to a billion»

This book contains several stories at once, one more incendiary than the other. Autobiography of one of the brightest young businessmen of recent times, who started his first business at the age of nine. The history of the development of his company Zappos, which accelerated from zero to a billion turnover in ten years. And most importantly - a story about how Tony and his associates managed to build a business that pleases with its existence not only the owners, but also everyone involved in the company - from employees and customers to suppliers and partners. About all plans and trials, mistakes and curiosities, principles and commandments of Zappos - first-hand and from the first person. The book will please everyone who is interested in success stories. modern companies and principles of building a strong business.

9. Igor Ashmanov “Life inside a bubble. How can a manager survive in an invested project »

The book tells about the work of the author in the company "Rambler" in the period from 1999 to 2001. An interesting period with stages of rapid growth and a sharp drop in interest in investment Internet projects. The author describes in detail, with humor, the situation in the company at that time.

10. Guy Kawasaki “Startup. 11 master classes from the ex-Apple evangelist and the most daring capitalist in Silicon Valley"

Guy Kawasaki is a legendary man. Largely due to his talent and professionalism, Macintosh today has a crowd of zealous followers, and Apple is perhaps the most recognizable brand.
"If your motto is: Enough talk - tell me what I need to do, then you've come to the right place." - so says Kawasaki himself about his book.

You can learn more about how to properly post vacancies in the materials of our blog:

1. What can you do to make sure that the same employee sees your vacancy?

2. How not to get confused additional services site?


About the authors: René Mauborgne and Chan Kim are the founders of the French Blue Ocean Strategy Institute. Chang Kim is one of the advisers to the European Union, one of the top 5 "best thinkers in the world" (according to thinkers50.com).

About the book: when the question arises: what best business books to read?”, then this one is one of the first. It will help you develop a unique business model free from competition. 6 simple principles and 4 actions will create a Blue Ocean (a market without competition). The authors demonstrate all the principles and actions on simple but extremely interesting examples from the life of successful and not so successful companies.

Feature of the book: simple, affordable ways to develop a unique business model. Vivid examples of companies using the recommendations of the authors.

Who is it for: for both beginners and professional entrepreneurs. For everyone who wants to create a working profitable mechanism. A must read for all entrepreneurs.

Buy paper edition

About the book:"Amazing book, it can change your life" - so said Tom Peters about this edition. " The Times rated it as one of the 25 most influential business books. Over 20 million sales worldwide. It will help you not only understand and shape your life goals, providing everything for this necessary tools but also reach them. 100% guarantee that after reading you will become wiser. Use this masterpiece as a roadmap.

Feature of the book: well structured material, vivid examples, simple recommendations.

Who is it for: for anyone who wants to improve their productivity and life. A must read for those who want to climb the career ladder or create their own successful business.

Buy paper edition

About the book: one of the best business books. You are provided with a systematic approach to launching, and most importantly, building up all processes with minimum investment. In fact, this is the roadmap that will take you all the way to becoming an entrepreneur. It is also valuable because it is based on the experience of the author-entrepreneur himself. After reading, you will change your views and attitudes towards building processes in an organization, whether it be a start-up or a company with a long history.

Feature of the book: A simple and accessible instruction for an entrepreneur in creating his startup.

Who is it for: for startups, established entrepreneurs and anyone who wants to build a successful business or increase the performance of an existing one at minimal cost.

Buy paper edition

About the book: a light, small and extremely interesting publication on how to build relationships with your customers in order for your business to flourish. Deservedly included in the list of "best business books". Have you ever thought about how much money you lose because of a bad attitude towards your customers? Using at least some of the 27 recommendations described on vivid examples from the life of the author, you will be able to build perfect service, increase profits and outperform competitors. Read in one breath.

Who is it for: for entrepreneurs who want to build a strong business based on trusting and long-term relationships with their customers. A must read for fans of excellent service.

Buy paper edition

About the book: light, lively and cheerful. provides 9 simple yet valuable lessons on recruiting, training and appraising staff. Using the proposed methods, you can build an almost ideal corporate culture and internal microclimate in the organization. Employees will love coming to work, and customers will adore you. As a result, you will not only increase profits, but also become one of the best employers. Read in one breath.

Who is it for: for HR, company executives. Required reading HR.

Buy paper edition

6. “Delivering happiness. From zero to a billion: the story of an outstanding company

About the author: businessman with capital letter, billionaire, CEO American company Zappos (an online store selling shoes, clothing and accessories). At the age of 25, he sold his two-year-old company (LinkExchange) to Microsoft for $240 million.

About the book: Zappos went from zero to a billion in 10 years. During the period of formation from a small online store to an e-commerce giant, Zappos faced completely different obstacles in its path. At the helm of the company has always been and is Tony Shay. He outlined the whole path in an interesting and easy manner, giving valuable recommendations. After the publication of the book, leaders of the largest companies in the world began to come to Zappos to learn from the experience. Russian companies(largest online stores, banks and others) are no exception.

Feature of the book: the history of the development of one of the largest online stores in the world first-hand. A detailed description of all the steps taken in the development of the company with conclusions and recommendations.

Who is it for: for company executives who want to build a strong, durable and vibrant business. A must read for all internet entrepreneurs.

Buy paper edition

About the book: excellent edition, one of the best business books in Russia. What is it like to be a leader? How to behave with subordinates? What are the pitfalls, obstacles, and frustrations of being a professional manager? Maxim, relying on his successful and rich experience, gives 45 recommendations for competent work in the company. All material is presented in an easy and extremely entertaining manner. This is a reference book for any professional manager. Read in one breath.

Who is it for: for executives, managers, anyone who strives for success.

Buy paper edition

About the author: Verne founded the world entrepreneurial organization. Teaches learning programs"Birth of the Giants" and "Advanced Business" at the Massachusetts Institute of Technology. Founded the Gazelles company (teaching entrepreneurship). One of the Biggest Small Business Thinkers by Fortune Small Business magazine.

About the book: focus, data, rhythm - one of the key differences between successful companies and all others.

  • focus- strategic goal, short-term goals and values ​​of the company. Strategic goal- achieved within 4-5 years, short-term goals are set for a quarter and a week;
  • data– in order to understand the correctness of the chosen goals, it is necessary to constantly receive feedback from employees, customers and partners. Constantly measure key indicators of both short-term and long-term goals.
  • rhythm- for effective and coordinated work, a stable rhythm should be maintained. Hold weekly, monthly, quarterly and yearly meetings to coordinate and correct actions.

Verne provides effective tools for the implementation of the outlined plans (one-page strategic plan, key meeting points, quarterly plans, and more).

Feature of the book: no "water", just practice. Recommendations from the "here and now" series can be immediately implemented and used. Sample reports, plans, key issues and indicators.

Who is it for: for beginners and professional entrepreneurs.

Buy paper edition

9. Startup Guide. How to start and ... not close your Internet business "

About the authors: 25 successful startups and leading venture market experts, including Paul Graham, Igor Ryabenky (Altair Capital), Alexander Galitsky (Almaz Capital), Dmitry Chikhachev (Runa Capital), Kirill Makharinsky (Ostrovok.ru), Oleg Anisimov (My business) , Sergey Belousov (Runa Capital), Dmitry Kalaev (head of IIDF) and others.

About the book: publication with a telling title will tell beginners and not only entrepreneurs how to build an online business. You will learn about such important things as:

  • check the viability of the idea with minimal investment;
  • quickly make a prototype;
  • the product should look like when it goes to market;
  • monetize the project;
  • make effective use of investments;
  • build the right KPIs;
  • assemble a team and work with it;
  • many other factors that affect the success of a startup.

It is gratifying that all the information is provided by practitioners, and not by theorists. There are some comments on the design of the book and some content of "water" from some authors, but in general, a lot of useful material, it is easy to read.

Feature of the book: a clear structure of the content from idea to scaling. In fact, this is a user manual.

Who is it for: for startups and established entrepreneurs.

Buy paper edition

10. "Business in the style of Zh ***: personal experience of an entrepreneur in Russia"

About the author: Russian entrepreneur. First of all, he is known for the Gameland media company (publishes the magazines Svoi Biznes, Fast and Furious, Hacker and others). In the 1990s he worked retail(video games, consoles). A traveler, a constant student, always learning something new. More on Wikipedia.

About the book: completes our top "best business books" edition of Dmitry Agarunov. The Russian entrepreneur reveals many topics on entrepreneurship. Answers questions such as “How to select employees for the company? What to do in critical situations when your company is "stormed"? What to expect from investors? What exactly should a financial director do and is he needed at all? A host of other pressing issues for entrepreneurs.”

Dmitry fit his entire life path in entrepreneurship from the beginning to the present day in a small publication with a sparkling title. In addition to commercial issues, the author touches on issues of family, spirituality and relationships with others. It is read in one breath, no "water".

Who is it for: for novice entrepreneurs and professionals.

Buy paper edition

OZ.by compiled for our readers the top best-selling books in the business literature segment. This is what is most popular with the Belarusian audience.



The list is based on the statistics of book orders in the online store OZ.by for the last 2 years.

Interestingly, not only publications that describe the methods, tools and rules of doing business are popular, but also the biographies of businessmen. Here are the books in the Top 15:

1. Stephen Covey. "The Seven Skills highly effective people. Powerful Personal Development Tools"

The book has been published in 73 countries in 38 languages, with a total circulation of more than 15 million copies.

In the book, these skills are combined into an understandable and logical system. Gradually mastering each of them, the reader can achieve the so-called "interpersonal dependence". This means he will learn to look for ways to cooperate with other people. Such interaction helps to achieve business goals.

2. Walter Isaacson Steve Jobs. Biography"

The book is based on conversations with Jobs himself, as well as his relatives, friends, enemies, rivals and colleagues.

The hero himself did not control the author in any way, frankly answered all the questions that he was asked during the collection of information. The result is a story about a life full of ups and downs. A story about a strong man and a talented businessman. One of the thoughts that is read between the lines is that Jobs was one of the first to understand that in order to succeed in the 21st century, you need to create a product that combines a creative approach and IT technologies.

3. Robert Kiyosaki, Sharon Lecter. "Rich dad, poor dad"

The authors of the book are convinced that children do not receive the necessary financial knowledge at school and therefore they do not form the necessary view and attitude on how to make money. And therefore, throughout their lives, many people work for the sake of money, but not always - it turns out to earn them. According to the authors, you need to use a different approach - to make money work for you.

Robert Kiyosaki and Sharon Lecter offer the reader a fresh look at this problem and tell how to teach children how to handle money before they encounter financial difficulties.

4. Napoleon Hill "Think and Grow Rich!"

For over 70 years, the book has been considered the classic textbook on wealth creation. It's about not only about financial well-being. The author assures that the philosophy he expounds helps to achieve success in other areas of life. Therefore, the book also tells about how to achieve personal success, learn how to overcome difficulties, save vitality.

The book is written on the basis of the experience of cooperation and communication with a large number of people who have succeeded in life. Based on their characteristics, Hill developed and proposed 16 laws that can be used to achieve success.

5. George Clason "The richest man in Babylon"

Classics of economic literature. In 1926 the author began to publish a series of articles on how to achieve financial success. The conclusions were made after Clason's study of the cuneiform tablets of the Babylonian era. They reflected the rules and laws used by moneylenders, merchants and everyone who was associated with making money at that time.


A series of articles has been combined into a book. It gives an understanding of the basic financial laws that are relevant to this day: how to accumulate capital, save it and make it work for profit.

6. Nikolay Mrochkovsky, Andrey Parabellum “Diary. How to do everything!”

The book is addressed to those who want to manage their time as efficiently as possible, who set goals and go to achieve them. It includes a set of time management and efficiency strategies.

The book contains tips to help you avoid unnecessary stressful situations.

The material was developed on the basis of the authors' own methods.

7. Josh Kaufman"My own MBA"

A kind of encyclopedia, which contains the most necessary information from many books on business literature. Josh Kaufman lays out the basics of entrepreneurship, marketing, sales, financial management, explains key concepts in systems design and personality psychology.

In addition, the book describes the basic principles of any business, and on the example and experience of the world's most successful corporations.

8. Carl Sewell, Paul Brown "Customers for Life"

The book is a practical guide to working with clients (including the organization of the enterprise, marketing and merchandising).

The book will be useful for both novice entrepreneurs and those who are looking for ways to further expand their business.

9. Henry Ford "My life, my achievements." Translation - E. Kachelin

The autobiographical book of one of the outstanding
managers of the XX century, the organizer of the conveyor production, the "father" of the US automotive industry.

It is considered a classic of the scientific organization of labor. To this day, it is relevant for economists, engineers, designers, psychologists, sociologists, managers and organizers of production.

10. Andrey Parabellum, Nikolai Mrochkovsky, Alexei Tolkachev, Oleg Goryacho Breakthrough! 11 Best Personal Growth Trainings

The book is written by some of Russia's most sought-after personal growth coaches and includes their strongest practical trainings.

All material is presented in the form of step-by-step instructions. The authors claim that the reader, performing 1 hour a day of the exercises given in the book, will reach a completely new level of personal development and efficiency in two months.

11. Gleb Arkhangelsky “Time Drive. How to manage to live and work

In the most simple and step-by-step form, using real Russian examples, the author answers the main question of a modern manager: how to do more?

The book provides advice on organizing working time and rest, on motivation and goal setting, planning, prioritization, effective reading, etc.

12. Jason Fried, David Hensson Rework. Business without prejudice»

The book will tell you how to start your own business. If desired, in parallel with the main work. The author also gives recommendations on how to improve the existing business, views on it.

The book provides answers to burning questions about the optimal size for the company, the problems of its growth, the correct planning of the process, learning from your own mistakes, etc.

13. Rene Mauborgne, Chan Kim Blue Ocean Strategy. How to find or create a market free from other players»

Every year the competition becomes more and more intense, and the struggle for the sympathy of the consumer (and his wallet) is more and more bloody. The business ocean has turned red, and it is becoming increasingly difficult to survive in it. This is one of the key ideas of the book.


The authors of the "Strategy" are sure - you need to step aside and come up with something completely new. And then in the calm waters of the Blue Ocean, the business will achieve the desired growth. Kim and Mauborgne Propose detailed instructions to take the company out of competitive stress and create an entirely new business model.

14 Gavin Kennedy Translation - M. Vershovsky “You can agree on everything! How to get the most out of any negotiation

The book went through several reprints and is considered to be a negotiator's desk.

The book discusses the components of the negotiation process, strategic approaches and tactics. The author talks about psychological traps and mistakes in prioritization, gives examples of catastrophic miscalculations and situations that can still be corrected.

Working on the tasks of the book, you can more than once catch yourself thinking that at first there is a desire to solve them with “knurled” methods. But these methods, as the author convincingly proves, most often lead to defeat.

15. Brian Tracy Effective Methods Brian Tracy sales

One of America's leading experts in the field of human development and personal growth shares his ideas, methods and strategies that he has gained over his many years of experience in the field of sales.

The book describes ways in which you can improve your trading methods and make them extremely effective. By putting into practice the proposed techniques, you can achieve success in trading with any partner.

After reviewing the list, we asked the head and founder of OZ.by which book from the list he himself recommends reading.


I am sure that the basis of any business is to understand the client, to know his needs, desires and be able to surprise. Offer a little more than what the client expects.

The book "Customers for Life" helps with this. It not only describes why you need to understand the client, but also gives specific guidance: what and how to do to work with the client. Sewell is the owner own business, and his advice is based on his successful experience. And what is most valuable - such advice can be easily applied to any business.

Andrey Grinevich

Founder and CEO of OZ.by

If a company wants to build a quality dialogue with a client, I would recommend this book. And not only the owner of the business, but the entire top management. For example, a lot of ideas and solutions for working with clients came to me after reading it. OZ.by focuses not so much on the sale of goods, but on the formation of a circle of loyal customers who return again and again. Sometimes without special need for a specific purchase, they return for the mood. How to create such conditions for the client, we learned, including from this book.

Constant reading of books was noted as one of the main habits successful people like Warren Buffett, Bill Gates. Whether you're an aspiring entrepreneur or an experienced one, it's always important to stay ahead of the curve and read the best business books. Here is a list of great business books to read to ensure you start 2018 on the right foot and stay successful.

"Startup without a budget" by Mike Mikalowitz

“Have you ever been entrepreneurial in your life? Don't know where to get start-up capital? Great! Now is your chance to do it right,” Michael Mikalowitz motivates his readers. Complex concepts from the world of business are presented in a simple and understandable language with a touch of humor, which makes the book a real find for both novice entrepreneurs and more experienced businessmen.

"The pumpkin method. How to Become a Niche Leader Without a Budget Mike Mikalowitz

Inspired by the experience of vegetable growers, the famous author Michael Mikalowitz decided to borrow their method of growing giant pumpkins and apply it in business. Sounds incredible, right? This unusual view of things has paid off: Mikalovits' company has become a niche leader with a turnover of millions of dollars. In the book, the author not only shares his own experience, but also gives incredible success stories of other entrepreneurs who were not afraid to use the same strategy.

”, Logaster

Free small business branding guide written by the authors online service Logaster. Tips, practical examples, useful services - in a word, everything you need to create your own style!

Startup for $100. Create a new future by doing what you love, Chris Guilbaud

In this book, you will learn how to turn a seemingly nondescript business idea into a goldmine and start getting more satisfaction from your work and hobbies. According to the author himself, this book is not about business, but about the search for freedom, independence and prosperity. The text is easy to read and is replete with useful tables and lists of self-assessment questions.

Delivering Happiness, Tony Shay

Tony Shay shares his business experience with readers, and this experience is striking in its wide range - from opening a worm farm to a pizzeria. Written in simple and concise language, the book demonstrates a new approach to corporate culture: By caring for the happiness and well-being of others, you can become happier yourself.

"Blue Ocean Strategy" Chang Kim, René Mauborgne

This book describes in detail the process of creating so-called "blue oceans" - market spaces devoid of competition. Authors Kim and Mauborgne have developed a range of tools for researching and using such markets - the value curve, the strategy canvas, the mass price band, and others. If you want to find out what lies behind these interesting titles, then this book is simply a must to add to your collection!

Rework, Jason Fried, David Heinemeier Hansson

Rework is the perfect book for those who dream of starting their own business not according to a hackneyed plan, but following their own individual strategy. From it you will learn how it can harm, how you can easily do without external investors and why it is better to ignore the competition. To start your own business, you need less than you think. No offices, endless meetings and paperwork!

« From good to great. Why some companies make breakthroughs and others don't by Jim Collins

In his book, Collins identifies and analyzes the factors due to which some companies managed to become not just successful, but, without exaggeration, go down in history. What are the criteria for such "greatness"? In nine chapters of the book, the author examines in detail the issues of management, personnel policy, operating activities and social behavior. Perhaps this is your chance to make your company one of the greats?

« How to Win Friends and Influence People by Dale Carnegie

Dale Carnegie's bestseller is still relevant today. This book has helped a huge number people to succeed in business and personal life. 6 ways to please people, 12 persuasion strategies, 9 ways to change people without causing a negative reaction and many other secrets. A must-read classic even in the 21st century!

« The Innovator's Dilemma by Clayton Christensen

In his bestselling book, Christensen explains why successful companies that seem to do everything right still lose their market leadership. According to the author, if managers do not know when and how to move away from traditional business approaches, then even the most successful firm will inevitably go under. Bold, compelling, and provocative, this book contains valuable business advice that all managers, entrepreneurs, and project managers must know.

"How to make money without start-up capital", Sergey Azimov

Want to break out of the boring, low-paying office routine? Tired of working 16-hour days trying to keep your business afloat? On the pages of his book, business coach and entrepreneur Sergey Azimov shares effective secrets earnings and a completely different approach to work. Thanks to the easy and extraordinary presentation of the material, the author manages to win the trust of the reader from the first pages.

“Don't work with assholes. And what if they're around you" by Robert Sutton

The author advises managers how to deal with the unproductive behavior of some "difficult" employees and at the same time learn to benefit from their positive qualities. Moreover, the book provides real examples from the experience of the largest companies. Understandable to everyone, and sometimes even humorous style of presentation will turn reading this book into a real pleasure.

"Stop dreaming, get busy!" , Cal Newport

Cal Newport boldly debunks the myth that business is all about finding something you really enjoy. The author proves that many people begin to love and appreciate their work only with time, even if at first it seemed to them far from ideal. This book is the result of conversations with dozens of people from a wide variety of professions, from farmers and screenwriters to investors and freelance programmers.

"Zero to One" by Peter Thiel

According to the author, the key to continued progress is the leader's ability to think independently and make decisions. Tomorrow's leading companies will be able to avoid competition by creating unique products and services. This book contains a new, optimistic view of progress and innovation. She teaches readers to ask the right questions, which can help us see the value in the most unexpected things.

"Never Eat Alone" by Keith Ferrazzi

According to the author, all successful people are united by one quality - the ability to form relationships in such a way that they are beneficial to all participants. In his book, Ferrazzi tells how to properly build communication with colleagues, friends and business partners. At various times, the described strategies were successfully used by Winston Churchill, Bill Clinton, the Dalai Lama and other powerful people of this world. And as you probably know, really good things do not lose their relevance over time!

"How to Work Four Hours a Week" by Timothy Ferris

Surely many are familiar with the situation when work turns into a trap and begins to require more and more time. Whether you want to get away from the routine, travel the world, earn five-figure incomes effortlessly, or simply work less and devote more time to yourself, then this book is your ticket to a new, freer and more flexible world.

"Predictable Irrationality" by Dan Ariely

Dan Ariely's book is devoted to one of the most interesting and multifaceted areas of economics - behavioral economics. Consumer behavior is irrational: in response to a number of external stimuli, they often take rash actions. After reviewing 13 examples of predictable irrational customer behavior, you will discover 13 opportunities to increase your sales!

"The 7 Habits of Highly Effective People" by Stephen Covey

Stephen Covey's book offers a holistic approach to solving personal and professional problems. Sharing with readers deep observations and current stories from life, Covey tells how to live in accordance with principles such as justice, honesty and human dignity. These principles allow us to adapt to change and take advantage of the opportunities that change brings with it.

The Intelligent Investor, Benjamin Graham

Despite the fact that this book is about investments, Graham pays close attention to psychology and temperament types. After all, even the most profitable investment strategy can turn into a fiasco if the investor does not have the appropriate type of temperament. If you want to know how stable investors differ from entrepreneurial investors and what style of investing is most effective, be sure to read this book!

"Act like a leader, think like a leader" by Erminia Ibarra

In her work, Emilia Ibarra tells how a manager of any level can become a leader by gradually changing himself and his work environment. For example, the author advises to adopt a flexible leadership style and expand your circle of business contacts. Offering a variety of assessment tests and practical advice, this book will help you become a more effective leader and inspire your career new life. It's time to learn by doing!

"Tipping Point" by Malcolm Gladwell

In his fascinating work, Gladwell explores the notion of a “tipping point,” when ideas, trends, and patterns of social behavior seem to spill over the edge of an imaginary vessel and spread rapidly. Gladwell's book can be compared to an intellectual adventure story, in which one can feel admiration for the power of new ideas and the author's conviction that one extraordinary person can change the whole world.

"45 manager tattoos", Maxim Batyrev

This book, without a doubt, deserves the title of the most unusual in our list. The titles of the chapters of this book are the names of the author's tattoos, each of which symbolizes a certain life principle. “All that is in the book is my rake, bumps and tattoos. I share with you a part of my life and I hope that my practice will serve you. good example", - says the author. Here you will not find complex concepts and theories. All Batyrev's recommendations are simple and practical, but at the same time based on the principles of effective management.

"Customers for Life" Carl Sewell

In his bestselling book, Sewell shares the secret to building a base. regular customers that will stay true to your business for years to come. Sewell takes a close look at the expectations of today's consumers and employees, proving once again that the good old principle of "Find out what your customers want and give it to them" still works flawlessly. The man who owns the second largest Cadillac dealership in the US can't be wrong about these things!

“Business is like a game. The rake of Russian business and unexpected decisions”, Sergei Abdulmanov, Dmitry Kibkalo, Dmitry Borisov

In their book "Business as a Game", the authors share the secrets of launching and developing successful business projects in Russia. Peculiarities Russian market, developing an effective business plan, relationships with investors and partners, determining salaries, conducting interviews, competent interaction with clients - these are just a few of the issues that are covered in the book. Start reading from any chapter that interests you!

"And nerds do business" , Maxim Kotin

Maxim Kotin's book is built around a very real character - Fyodor Ovchinnikov, who 10 years ago decided to open his own business in an unremarkable Russian city. We can say that Ovchinnikov has become a symbol of thousands of ordinary Russians who were not afraid to drastically change their lives and try their hand at entrepreneurship. This is a story of successes and failures of small business in Russia at the beginning of the 2000s. It is difficult to imagine a more truthful book about this difficult period, so it is a must read!

How to become a businessman, Oleg Tinkov

Oleg Tinkov is the owner of several successful companies, who has tried himself in a variety of business areas - from brewing to providing banking services. This book contains concise, practical advice for entrepreneurs who want to start their own business and succeed. According to Tinkov, courage and the ability to control risks are essential qualities for any entrepreneur. But even if these qualities are not fully inherent in you, the author advises not to give up and still try your hand at business. This approach is definitely motivating!

Anything Can Be Negotiated by Gavin Kennedy

Helpful Hints for successful negotiations both in business (real estate, long-term contracts, companies) and at the household level (purchasing a TV, repairing a car, communicating with colleagues). How to present your proposal in the most favorable light? How to behave if you are faced with blackmail? The book is interactive and contains many assessment tests. A great read for those who want to improve their negotiation skills!

"Startup without cuts", Ekaterina Inozemtseva

Startup Uncut offers an honest look at today's Russian business. From it you will learn how to avoid common mistakes, find a good investor, resolve a conflict between partners and much more. The purpose of this book is to educate and motivate both future entrepreneurs and those who already have their own business. Moreover, the book contains links to useful workshops, document templates, and other materials based on the invaluable personal experience Russian businessmen.

"To hell with business as always" by Richard Branson

In his work, Branson shares his vision of the future with readers. According to the author, it is time for people to reconsider their values ​​and make it a priority not to make money, but to take care of other people and the planet as a whole. In an easy and convincing way, the author tells how companies, using their resources, can make this world a better place. And for more motivation, the author gives real stories caring entrepreneurs who can serve as an example for others.

“Business from scratch. The Lean Startup Method, Eric Rees

According to the author, most startups fail not because of non-compliance with deadlines or high costs. Companies close because they offer a product or service that no one wants. The central idea behind the Lean Startup concept is to continually gain feedback from consumers. Instead of development detailed business plan, the company must listen to the needs of its customers and, based on the information received, adjust its development strategy.

Startup. Founder's Handbook, Steve Blank, Bob Dorf

This book is step by step instructions for those who want to create a profitable, scalable startup using a customer-centric customer development methodology. This concept, the author of which is Steve Blank himself, is being studied at the world's leading universities. On 608 pages of the book you will find more than 100 graphs and charts, 9 irreparable mistakes of entrepreneurs and much more.

Startup Management, Katherine Kathleen, Jaina Matthews

This book is a real encyclopedia of business with five hundred success stories from entrepreneurs from various fields of activity. How do you know it's time to change your management style? What personal changes are the key to success? What is dangerous for the company inaction of the head? By providing detailed answers to these and other questions, the authors explain step by step the company's sustainable growth strategy.

"Angels, Dragons and Vultures" by Simon Ecklund

Are you looking for money for your startup, but the venture capital market seems like a dense forest to you? In this provocative and witty book, you'll learn how venture capitalists run their businesses and make money, how they can help your firm, and what alternatives to venture capital exist. Having thoroughly studied this topic, Simon Eklund offers a professional guide to give you confidence when looking for a venture capital investor.

Scrum. A Revolutionary Project Management Method" by Jeff Sutherland

In this book you will not find detailed description how to use the Scrum methodology. Sutherland sets himself a more difficult task: he analyzes the reasons for the effectiveness of this methodology, answering the question "why?". The book is autobiographical in nature: the author tells how the Scrum methodology was useful to him in various and sometimes unexpected areas of activity - from service in Vietnam to the development of ATM technology.

"Attracting Investment in a Startup", Brad Feld, Jason Mendelsohn

The process of attracting investments is described from the point of view of two venture investors who have been investing in risky and developing projects for more than 40 years. How to develop a mutually beneficial investment attraction strategy? By what criteria do investors evaluate companies? What are the terms of the deal Special attention? This book will be useful to everyone: ambitious entrepreneurs, and venture investors, and lawyers who specialize in certain types of transactions.

"Startup Weekend", Mark Neiger, Clint Nielsen, Frank Nuriga

Think it’s impossible to develop a full-fledged startup concept over the weekend? This book will convince you otherwise! If you gather developers, designers, marketers and other specialists around the same table, then in just 54 hours you can get a number of interesting ideas, form competent teams and develop effective strategy growth! The authors have collected for you best work, lessons learned through trial and error and inspiring examples from other companies.

"Finding a Business Model", John Mullins, Randy Komisar

It may sound surprising, but most companies that do not dare to deviate from their original strategy one step are doomed to failure. And among successful projects there are many that now only remotely resemble the original idea of ​​their founders. In this guide, you will learn why the gradual transition from Plan A to Plan B is not only desirable, but vital to the success of your business.

"Rules for Profitable Startups" by Vern Harnish

In his debut book, Harnish notes that the three principles of the legendary John D. Rockefeller - Priority, Data and Rhythm - form the basis of effective management to this day. In addition to these three principles, leading companies also use Harnish's One-Page Strategic Plan. Although the book is aimed primarily at business owners and senior executives, it contains universal ideas and strategies for managers at all levels.

If you notice any great books we missed that should be included in the article, add them in the comments below!

Once Sergei Mikhailovich told reporters about two books that inspired him to accomplish things. This is an autobiographical book by Nobel laureate in quantum electrodynamics Richard Feynman."Of course you're joking, Mr. Feynman!" and sci-fi novel Avalanche (Neil Stevenson), based on whichvirtual universe Second Life.

One of the tycoon's favorite business books is The Ascent of Money (by Niall Ferguson), which tells the history of money from antiquity to the present day.

Bill Gates reads a book a week. Among his favorites are the story of a talented child from a wealthy family, Peter Buffett, "Send money to ...", a book on happiness, "Awakening Joy" (James Baraz), a book with a telling title "Where do good ideas(Stephen Johnson), Discourses on the American Shock Therapy Society for the American Dream (Thomas L. Friedman and Michael Mandelbaum) and others. But the best book about business, according to him. remain "Business Adventures" (John Brooks). These are 12 stories about US financial life.


Notes biography American Lion: Andrew Jackson in the White House (John Macham), the Genius Inc. Creatives Guide. How to manage a team creative people(Ed Catmull), the biography Einstein: His Life and the Universe (Walter Isaacson) and others.

In pride of place in the Trump Library is The Power positive thinking(Norman Peel). According to the president, he believes in this strength and does not give in to depression even in the most difficult times.

Like many successful businessmen, Fedor respects the success stories of great companies. These are Made in America: How I Built Wal-Mart (Sam Walton), McDonald’s: How an Empire Was Built (Ray Kroc), (“Pour your heart into it.» (Howard Schultz)

Among business books, Oleg Yuryevich especially singles out “Fundamentals of Marketing” (Philip Kotler) - a book that shocked many residents of the post-USSR in the 90s. Next on the list -an ancient Chinese treatise on military strategy and politics, relevant at all times "The Art of War" (Sun Tzu),story of the founder of Wal-Mart“Made in America” (Sam Walton), a book with a telling title “Think and Grow Rich” (Napoleon Hill), the history of the company “Sony. Made in Japan” (Akio Morita), “Losing Virginity” and “The Naked Business” (Richard Branson), the success and failure story “Rich Dad Poor Dad” (Robert Kiyosaki).

A list of books recommended by Roman Abramovich is circulating on the Web. Alas, we could not verify its authenticity personally with Roman Arkadievich - so take our word for it! But the list is good, that's a fact. Here is the prophecy about new technologies “Time of recklessness” (Charles Handy), and the reference book for managers of all stripes “ Competitive strategy. Methodology for Analyzing Industries and Competitors” (Michael Porter), and Viktor Vasiliev’s philosophical work “White Book”, and interviews with top managers “First Break All the Rules” (Marcus Buckingham, Kurt Coffman), and the book by the creator of management theory Peter Drucker “Encyclopedia management”.

German Oskarovich is very kind to business literature. All top managers of Sberbank are required to read 12 books by foreign authors a year. Favorites include The 7 Habits of Highly Effective People (Stephen Covey) about personal growth, From Good to Great (Jim Collins) about long-term companies, and the bible of customer-centric companies.(Janell Barlow, Klaus Möller), book about Toyota The Toyota Way (Jeffrey Liker), visual guide for managers The Art of Performance Management (Larry Bossidy, Ram Charan), an indispensable book on the art of simplifying “Briefly. Clear. Just "(Alan Siegel, Irene Etzkorn) and others. Have you read your favorite books of millionaires? Feel free to share the article with your friends!
Loading...