One of the most popular and beloved by everyone was the action in the Tape "Happy Birthday". In 2020, the conditions of the promotion have changed slightly. And you need to pay attention to this so that later there are no disappointments or complaints. You can get a coupon for a birthday discount in Lenta at the information desk in Lenta stores. You can also get a coupon through the official website lenta.com/bdcoupon/.
The "Birthday Discounts in the Tape" promotion was initially tested in three major regions. And after we saw that it was of great interest to buyers, we decided to launch it everywhere. Now the action "Birthday" in Lenta is valid in all 79 Russian cities where there are stores of one of the largest Lenta chains.
Conditions for obtaining a discount coupon
To receive birthday discounts you need to have:
- an activated Lenta card;
- a completed application form indicating your date of birth;
- a passport or other form of identification (such as a driver's license) showing your date of birth;
- ask at the information desk for a personal discount coupon for a promotion for your birthday;
- leave your contact details and confirm your consent to receive notifications by any of the channels convenient for you (via SMS, text messages, email address);
- when paying for purchases, show the cashier the Lenta loyal customer card issued to you and the received personal discount coupon.
Take advantage of this offer if you want to be able to purchase the necessary products for the holiday at competitive prices and get discounts. Of course, for this you need to fulfill one important condition: only the owner will be able to use a 15% discount on all goods sold in the Tape. If the selected products participate in, then the discounts are not summed up, but the one that is higher is selected. On the this moment More than 12 million people who own Lenta store cards can use the discount.
The loyalty program, which is the main policy of the company, is aimed at making every customer feel welcome in any of Lenta's supermarkets or hypermarkets. If at first each holder of any type of Lenta card was provided with discounts on the entire range of goods in the amount of 5%, then the “Happy Birthday” promotion became a logical continuation of the program.
How to get a coupon at lenta.com/bdcoupon/
Recently, you can get a birthday coupon in Lenta on the official website lenta.com/bdcoupon. There is a form in which you need to enter your loyalty card number in the Feed. And a coupon will be sent to your email address. It can also be obtained via . The site www.lenta.com bd_coupon has a special page, which is intended for birthdays of different cities where Lenta chain stores are present. It doesn't matter where you live: in Moscow or St. Petersburg, Omsk or Krasnoyarsk, Nizhny Novgorod or Kazan. In 2020, you can get coupons at lenta.com/bdcoupon. You can print a discount coupon in Lenta directly from the site. To do this, click on the "Print Coupon" button.
Many Lenta buyers are interested in how to get a discount coupon in Lenta for a Birthday. These coupons are available to anyone who:
- has a loyalty card for Lenta;
- passed the registration and filled out the questionnaire at the information desk;
- confirmed his date of birth by bringing a passport or other document indicating the date of birth.
Enter your Buyer Card Number to check if you are eligible for a Lenta Birthday Coupon:
How to print a coupon at lenta.com/bdcoupon/
After you see these congratulations, you can:
- print the coupon by connecting a printer to the computer and bring it to the store to receive a discount in Lenta;
- if you used the Lenta mobile application or entered the card number from your smartphone, you do not need to print the coupon. Just show it to the cashier when paying for your purchases. It will scan the barcode and the discount will be applied to your purchases.
- don't forget to present Lenta's loyalty card along with the printed coupon.
Advice! You can buy during this period such products that do not spoil, thereby making small stocks. You can buy any goods within 8 days with an excellent 15% discount!
How to become a member of the "Happy Birthday" promotion in Lenta
The promotion offers its customers to celebrate their birthday not once a year, but for eight whole days! Is this not a royal gift?
Discount can be used on your birthday, two days before it and another five days after it. Every day, during these eight days, you can buy goods for an amount not exceeding twenty thousand rubles.
The amount of the discount consists of two components:
- from the discount that is provided to you on the loyalty card;
- discounts on a personal coupon received at the information desk.
Important! Discounts on all products are not cumulative. Usually the discount that is greater is applied. Discounts do not apply to the purchase, and tobacco products. Cash equivalent discounts are not issued.
Three ways to get a coupon in Lenta
Now you can redeem your birthday gift and get a discount coupon in three different ways:
In all three cases, the discount coupon can be received two days before your birth. If you are registered on lenta.com and have access to Personal Area, then the discount coupon will appear there two days before your birthday. When registering in your personal account, you must indicate your date of birth. The personal coupon will appear in your personal account two days before your date of birth.
If you receive your card at the Information Desk, you will need to fill out a form, which you will find later in this article. After that, you will need to present a passport that confirms your date of birth. In this case, the employee will give you a birthday discount coupon immediately.
How to get discounts in the feed on your birthday
To be able to purchase all products with a 15% discount, you must:
- get a loyalty card and it;
- at the information counter, which is available in every Lenta store, you must ask for a buyer's questionnaire. In the questionnaire, you need to enter data about your date of birth, etc. To save time in the store, you can print out the buyer's questionnaire right here. Fill it out at home and bring it to the store ready-made. You will only have to give it to employees.
Birthday discounts in Lenta in 2020 apply to a huge range of products. The conditions for obtaining a discount coupon have become more favorable. Now the discount is not valid for 15 days, as it was in 2019, but only eight. But if before you could buy goods only once in all 15 days, now you can do it every day without any special restrictions. The main thing is not to spend more than 20 thousand rubles a day.
In Moscow and St. Petersburg, in Nizhny Novgorod and Krasnoyarsk, in Omsk and Irkutsk, as well as in other cities of Russia, you can get significant discounts on your birthday. The discount on the Lenta card, although not cumulative with other discounts for these products, is made up of the total discount on the card and on the personal coupon.
Birthday discounts are applied both in hypermarkets and in supermarkets of the Lenta chain.
Download and print the buyer's questionnaire to receive a personal coupon
Before you is a questionnaire that you need to fill out, indicating reliable data corresponding to your passport. You can print the questionnaire for your convenience, fill it out at home, and then bring it to the Lenta store and give it to the employee at the registration desk:
- you need to choose how you want to receive notifications: sms, email or phone;
- bring a document that confirms your date of birth. It could be a passport or driver's license. The data is entered into a computer. And even if in the future you forget about this promotion, you will receive a notification with an invitation to visit Lenta stores and choose gifts with big discounts;
- after that, you will be given a personal coupon for discounts at the “Information” counter;
- 2 days before your birthday, you can start getting the best deals. Choose any products and get 15% discount. To do this, you will only need to present your loyalty card and a discount coupon.
In 2020, you can use the Lenta birthday promotion discount daily for eight days. The purchase amount should not exceed 20,000 rubles. Discounts are valid 2 days before the birthday, on the birthday itself and then for another five days.
What to do to get a discount on a birthday in Lenta
The following conditions must be met:
- come to the Lenta store on any of the eight days, including your date of birth. ( and );
- take a loyalty card with you;
- take the personal discount coupon received at the information desk;
- choose no more than 500 units of goods;
- when paying at the checkout, present a loyal customer card and a personal coupon.
Conditions for obtaining a discount
Read these important conditions to get a birthday discount:
- you can purchase no more than 100 items with your personal coupon;
- The following items cannot be purchased with a personal coupon: Lenta loyalty card, tobacco products;
- the 15% discount consists of the total discount for the loyalty card and the personal coupon;
- Discounts do not stack with each other. The largest discount on the product on that day is selected on this product. And that's what you'll get;
- you will not be able to receive compensation in monetary terms;
- the organizer of the promotion, which is Lenta LLC (address 197374, Russia, St. Petersburg, Savushkina st., 112, lit. B.) reserves the right to cancel or change the conditions of the promotion at any time. At the same time, 30 days before that, an announcement about this will be published on the official website of Lenta.
Attention all birthday people! To get birthday discounts, it is not enough just to fill out a buyer's questionnaire. You must verify your date of birth. Bring your passport or other form of identification showing the day, month and year of birth. Show the document to the receptionist at the front desk. After that, you will receive a personal coupon in the form of a postcard. Inside is a barcode. It must be presented to the cashier when paying for your purchases. Along with the coupon, you need to show the loyalty card. Only in this case you will receive gift discounts of 15%. Good luck to you!
Additional discounts for all Lenta cardholders
According to Chris Newbery, Director of Loyalty Program Development at Lenta, in the stores of the network, great attention is paid to the personalization of offers. Personal data and preferences of buyers who leave reviews and share their offers are taken into account. All gifts therefore turn out to be necessary and useful for the category of buyers who really need them. The incoming information is used as a marketing tool to create customized gifts and offers. On a birthday, 2 days before and 5 days after, each Lenta buyer will be able to save a lot. And at the same time get what he wants to get the most. Sometimes discounts reach up to 70%.
In addition, each customer who has a card constantly receives personal offers in the form of coupons, which are issued at the checkout. Then they can get discounts on their next purchases.
Hello!
This week, for the first time, I decided to use such a "function" of the map of this network as additional discount on your birthday. In the review, I will tell you more about how the card is used on ordinary days, how to get a discount on your birthday, and also compare the card with the Okay card, since this network is also widely represented in St. Petersburg, also gives discounts to birthday people and sells goods for about the same prices as Lenta.
Front side
I bought the card a long time ago. Now it costs 200 rubles, but about a year ago there was a promotion - cards were sold for only 10 rubles, so I bought my parents at the same time. You can buy a card at any cash desk of a supermarket or Lenta hypermarket. You will be given a sealed envelope with information and a card. The card must be activated. I'm not annoyed by SMS - they are useful to me. I often buy for future use on profitable promotions (frozen vegetables, ultra-pasteurized milk, cereals, canned food, etc.) - I learn about this from the mailing list.
By default, the map gives:
5% discount on EVERYTHING;
- discounts on goods from the catalog.
I like the first point: you can immediately see how much savings come out. True, it is always a shame to accidentally leave your card at home when you come to the store. Alas, not all people share their cards at the box office.
purl
With the second point, everything is also clear: loyalty cards were created in order to lure people with promotional prices. Discounts are different, up to 70%, but I have seen a maximum of 50%.
From useful: SMS with messages about various promotions periodically come to the phone. They usually have discounts on Thursdays and, I think, on Tuesdays. Often immediately for a large group of goods, and not for individual brands (there is a catalog for this). And these weekly discounts are on the right products. For example, before the holidays for teas and sweets. At the usual time for eggs, fish, chicken, sweets, household chemicals, dishes.
In November and December, I especially look forward to the days when they make a 50% discount on dishes. You can buy, for example, a frying pan for 3000 at a price of 1500. True, I advise you to come early in the morning for such "fatty" goods. During the day and in the evening, the flea market is terrible, and almost all the goods have already ended.
"Postcard" from the store
As for the birthday. During the week, you can get an additional 10% discount on everything (i.e. 15% off the original price in total). To do this, you need to go to the front desk with your passport and card. You will be given a questionnaire, your passport will be checked and you will be given a postcard with a barcode. The card is valid after 15% and until the end of the "birthday week". Just give a postcard and your card at the checkout - and you will be given a discount.
More detailed description
The 15% discount in the Birthday Tape applies to EVERYTHING, except for cigarettes and gift cards. That is, this is the main advantage over Okei. In Okey, you can buy alcohol, culinary goods and cakes at a discount. And in the Tape, whatever you want. For example, I will move to a new apartment within a month, and now it was important for me to buy goods for a new home: door mats, dishes, household chemicals etc. The prices in the Lenta are already pleasant, and there is also an additional discount. For me, this is a really good gift.
Party with flyer
The birthday discount does not apply to already promotional products with red price tags, but there is still a higher default discount) In general, if you make a banquet for 10,000 rubles, then on your birthday pay 8500 at the checkout with this postcard flyer. By default, on a normal day with a 5% discount on the card, it would be 9500, that is, another thousand savings.
Found 138 today promotions Ribbon. All of them are presented for your attention below.
Do not forget to visit this page in order not to miss new promotions of your favorite brand.
If there is no information about a promotion on the site, help us tell about it by filling out the form on the page.
From 03/23/2020 to 06/15/2020. * Until the end of the promotion: 2.5 months. * Interested already more than 25 times.
- Prizes:
- Domestos cleaning kit - 100 pcs.
Tell us about the state of your child's school toilet and get a chance to win a prize! In order to take part in the promotion: You need to fill out an application on the website https://www.promonado.ru/domestos-schools; Get a chance to win prizes. Also Vote for toilets in need of repair VOTE Apply for a toilet repair at your child's school APPLY Become a school program partner and help [...]
From 03/24/2020 to 04/13/2020. * Until the end of the promotion: 13 days.
- Prizes:
- Crediting points to the account of the card of a regular customer "TAPE" in the amount of 500, 1000 points; Freken Bock product set + new Mop-max; Steamer PHILIPS; Smart speaker.
Follow the rules of the promotion and win prizes! In order to take part in the action: You need to buy any product of the "Clean House" catalog and any product of "Freken Bock"; Register on the promotion website; Get a chance to win prizes. Your prizes: Crediting points to the account of the card of a regular customer "TAPE" in the amount of 500, 1000 points; Freken Bock product set + new Mop-max; Steamer [...]
From 04/01/2020 to 04/30/2020. * Until the end of the promotion: 1 month. * Interested already more than 50 times.
- Prizes:
- The main prize is a certificate for the purchase of any materials in any of the stores of the " Leroy Merlin» nominal value of 100,000 thousand rubles; The second level prize is a year's supply of laundry.
Win a bathroom renovation! In order to take part in the promotion: Buy Tide and Lenor in the Lenta retail chain for an amount of 499 rubles or more; Register a check on the promotion website; Win prizes. Your prizes: The main prize is a certificate for the purchase of any materials in any of the stores of the Leroy Merlin network with a face value of 100,000 thousand rubles; Second prize [...]
From 03/17/2020 to 03/30/2020. * The promotion is over!* Interested already more than 50 times.
- Prizes:
- Annual supply of Minges coffee beans, 5 prizes.
Create coffee with national flavor! In order to take part in the promotion: Find out how coffee is prepared in one of the corners of the globe; Share the result in in social networks with the hashtag #coffeelente; Participate in the draw. Your prizes: One year supply of Minges coffee beans, 5 prizes.
From 03/10/2020 to 03/23/2020. * The promotion is over!* Interested already more than 50 times.
- Prizes:
- Money (or equivalent)
- Gift card "Tape" with a face value of 1000 rubles; Gift card to the Pandora store with a face value of 5000 rubles.
The perfect stylist look! In order to take part in the promotion: Buy goods from the Beauty and Health catalog, including Gliss Kur, in the amount of 350 rubles or more in the Lenta retail chain; Present your Lenta loyalty card; Win prizes. Your prizes: Gift card "Lenta" with a face value of 1000 rubles; Gift card to the Pandora store with a face value of 5000 rubles; Cash prize for [...]
Large retail chains in the struggle for consumer loyalty hold various promotions. For example, the Lenta hypermarket provides a 15% discount on the consumer's birthday.
How to get a discount
The main terms of the birthday discount in Lenta are:
- the presence of a loyalty card;
- presentation of a document confirming the date of birth;
- receiving an individual coupon at the information desk.
To take a coupon, you need to fill out a special form and agree to the processing of personal data and receiving notifications from the store.
In order to have a 15 percent discount on your birthday in Lenta, you must fill out a form that indicates:
- surname;
- patronymic;
- Date of Birth;
- having a car;
- marital status;
- information about children;
- residence address;
- telephone;
- e-mail.
It's important to know! You can get a birthday discount at the Lenta hypermarket only upon presentation of a document confirming the date of birth.
This document can be a passport, passport, driver's license and other.
Basic conditions
Price reduction is not valid in all hypermarkets. A list of stores can be found at lenta.com.
A 15% reduction in the price of goods consists of two discounts:
- on a permanent customer card;
- with a personal coupon.
If the maximum retail discount has already been set for the same product, then the size of the coupon discount can be adjusted downwards, but in such a way as not to violate the minimum cost standards.
Note! Discounts in the Ribbon in honor of the birthday are given only once within two weeks (7 before the birthday and 7 after).
As part of the special offer, the client can buy no more than 500 units of products. The discount does not apply to tobacco products, Lenta gift certificate or loyalty card. extradition Money in exchange for a personal coupon is not provided for under the terms of the promotion.
The trading network, which is the organizer of the special offer, has the right to change the terms of the promotion or terminate it altogether. Lenta will publish information about its decision on the Internet 30 days before making changes.
For regular customers
To take part in promotions from a merchant, the consumer must have a card regular customer shop. The discount card can be purchased at point of sale with the following mandatory steps:
- fill out the form and submit it to the information desk;
- pay 200 rubles;
- wait for the activation process.
The card is provided to the owner indefinitely. In case of damage or loss, the buyer can restore the card upon presentation of a passport.
The card gives the holder the following privileges:
- 5% discount on all goods except tobacco products;
- the opportunity to participate in social and bonus programs;
- discount up to 50% on products for special promotions;
- receiving prizes during the draws.
Interesting! When holding promotions from the Lenta hypermarket, the client can receive a discount card for free.
Order plastic online
You can get a discount card in any hypermarket. At the same time, it is impossible to order it on the official website of the store or through other Internet resources.
In the near future, the company's management wants to implement such an opportunity - to purchase and use the card via the Internet.
Along with this, there is mobile app"LENTA", which allows you not to present a plastic card at the checkout, but to scan its number through it. You can download and install this program in free shops App Store or Google Play.
After installation, you need to go through the registration procedure. To do this, fill in the fields:
- card number;
- e-mail specified during registration.
Stock
You can learn about all the promotions held in the Lenta hypermarket on the official website lenta.com. To do this, go to the "Promotions" section.
This section has a separate subsection - "Products of the week", which contains a list of products for which a discount is provided, and the period during which the price will be reduced.
The "Promotions" section itself contains all the special offers from the hypermarket.
If you click on the "Details" button, a page with a description of the promotion, the period of validity, the list of products, as well as the old and new prices on products and discounts.
Knowing about special offers, any buyer can significantly save on purchases.
Gift card
In addition to the discount, for regular customers in Lenta there are gift cards, the denomination of which starts from 10 rubles. With their help, you can pay for purchases throughout the Russian Federation at any Lenta outlet.
You can buy a gift card at the information desk or at the box office. The face value is determined by the buyer at the time of purchase. The following are accepted as payment for the card:
- cash;
- cashless payments.
Activation takes place within two business days. After that, the client can pay with a gift card without presenting additional documents.
Reference: The validity of the gift certificate is limited to 1276 days. It is only used once.
Points
The Loyalty Card gives its owner an advantage in the form of the opportunity to accumulate bonuses for each purchase. Subsequently, they pay up to 99% of the cost of goods: 1 point = 1 ruble.
Points are provided indefinitely and can be used up at any time. The exception is gift bonuses, which must be spent within 31 days of being credited.
The amount of accumulated bonuses can be found in one of the following ways:
- in a cashier's check;
- at the information desk;
- through a personal account.
It's important to know! It is not possible to learn about the number of points by phone.
Personal Area
Bonus card users can register a personal account on the lenta.com website. With this service, customers can:
- track the number of accumulated points;
- view your purchase history;
- meet new specials. offers.
To register a personal account, you must specify:
- Card number;
- e-mail;
- password;
- City of residence.
Subsequent entry is carried out by specifying Email and password.
Healthy! Login to your personal account by number mobile phone currently not provided by the system.
Another convenient service from the trading network is an electronic catalog. It is located on the official website in the "For buyers" section.
Via electronic journal the buyer has the opportunity to preview the prices of products in the store, learn about promotions and special offers. The catalog can be viewed online, downloaded to a PC in PDF format or print.
Birthday discount coupon in Lenta - nice bonus for regular customers of the hypermarket. It is very easy to pick it up - at a point of sale upon presentation of a passport and a loyalty card. When paying for purchases with a gift voucher, you must also present a discount card.
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