To achieve success and prosperity, any company must be consumer-oriented, understanding and satisfying its needs and requirements. The theory and practice of marketing today are built on creating customer value and customer satisfaction. Marketing has become an important part of the activity of any company, whether it produces consumer goods or provides services. Even professionals who are engaged in private practice began to use his techniques.
Marketing and Marketer
Since the goal of modern marketing is to satisfy the needs of the consumer, one must first understand these needs, then create products and services that best satisfy them, set a reasonable and reasonable price, distribute the product correctly, and last of all, advertise it effectively. After all, goods that the consumer needs and exactly meets his requirements sell themselves.
A marketer studies the supply and demand for goods and services, and based on the information received, plans activities to increase the profitability of the business. At manufacturing enterprises, long before the start of production, the marketer determines which category of consumers the product will be designed for, its competitiveness. The concept of the product is built on these data, it appearance, the price is set, promotion and sales are organized. In trading firms, such work is carried out before a decision is made to purchase a particular product.
Tasks of a marketer
The main goal and objective of marketing activities is to increase the consumer value of the product, that is, with the help of a whole range of activities, mostly correct advertising campaign, the need to convince the buyer to pay for the goods as much as possible. The specific goal is profitability, growth in sales and profits. 
The task of marketing activities for market analysis and selection of target sales markets is the regular collection of primary information about competitors, market dynamics, key drivers (parameters for evaluation) of the market. The goal is to grow sales in excess of the growth in the markets in which the company operates.
The tasks of marketing are also to work with consumers in order to increase the volume of purchases, their frequency and increase the number of customers; development of a strategy for promoting the company's products and increasing their competitiveness; assortment management, pricing and profitability control; organizational, managerial and control functions.
Marketer Functions
A complete list of the functions of professional marketing in an enterprise cannot be contained in any one job description marketing manager. Functions are divided into four groups by type of activity. The job descriptions of a marketer differ depending on the industry in which the company operates and what the specifics of the company itself are. 
Information and analytical activity consists in studying the market situation, consumer behavior and possible ways of influencing it, the potential of the enterprise and its competitiveness; selection of target markets and their segments, development of recommendations for the selection of markets; formation of consumer demand, forecasting of sales volumes; analysis of the competitive environment.
Commodity production activities include the development of ideas for the creation of new goods and the organization of their production, proposals for the formation of a range of goods.
Sales activity consists in the development of sales strategies, the definition of product and pricing policies, the creation of a system of marketing communications.
Economic and managerial activity consists in participation in the financial and economic analysis of the enterprise; ensuring investment and risk management; participation in the development and business case current and long-term plans activities of the enterprise and increase its efficiency; management marketing activities enterprises.
Requirements for a marketer
The job description of a marketer at an enterprise defines a list of knowledge that a specialist needs.
Firstly, it requires knowledge of marketing theory obtained in higher educational institution by specialty. A marketer still needs knowledge in mathematics, computer science, economics, sociology, history and philosophy in order to be able to manage goods and the sales market. To manage consumers, a marketer must know the basics of psychology, logic, cultural studies, and communicative influence. 
Secondly, the marketer needs to know foreign languages, and not only for work in large companies with foreign capital. After all, it is foreign companies that have rich experience in organizing market research and product promotion.
Thirdly, it is good if a marketing specialist has a basic knowledge of programming and computer disciplines. He must know not only standard office programs, but also special ones.
Personal qualities of a marketer
Job descriptions of a marketer do not stipulate the personal qualities of a specialist. But for effective work a marketer must possess a whole set of qualities.
Analytical thinking and logic associated with mathematical abilities are needed to analyze sales dynamics, manage the advertising budget, correctly calculate the effectiveness of investments and choose the best solution from several, establish cause-and-effect relationships in consumer behavior.
Creativity, the ability to generate ideas, creativity and readiness to perceive new information are needed to create new ideas and search for several alternative solutions for one problem.
Sociability, diplomacy, emotional stability are very important in the work of a manager who must be able to competently and coherently express his thoughts on paper and aloud, find contacts with people, study their needs and be able to promote goods on the market in a competitive environment.
The job description specifies the scope of duties and work that a person holding a certain position must perform. The job description in accordance with the All-Russian classifier of management documentation, or OKUD, OK 011-93 (approved by Gosstandart Decree No. 299 of December 30, 1993) is classified as documentation on the organizational and regulatory regulation of the organization's activities. The group of such documents, along with the job description, includes, in particular, the internal labor regulations, the regulation on the structural unit, and the staffing table.
Is a job description required?
The Labor Code of the Russian Federation does not oblige employers to draw up job descriptions. Indeed, in an employment contract with an employee, his labor function should always be disclosed (work according to the position in accordance with staffing, profession, specialty, indicating qualifications or a specific type of work entrusted to him) (Article 57 of the Labor Code of the Russian Federation). Therefore, it is impossible to hold the employer liable for the lack of job descriptions.
At the same time, it is the job description that is usually the document in which the employee's labor function is specified. The instruction contains a list of the employee's job responsibilities, taking into account the peculiarities of the organization of production, labor and management, the rights of the employee and his responsibility (Rostrud Letter dated November 30, 2009 No. 3520-6-1). Moreover, the job description usually not only discloses the employee's labor function, but also provides qualification requirements, which are presented for the position held or the work performed (Letter of Rostrud dated November 24, 2008 No. 6234-TZ).
The presence of job descriptions simplifies the process of interaction between the employee and the employer on content issues labor function, the rights and obligations of the employee and the requirements imposed on him. That is, all those issues that often arise in relationships with both existing employees and newly hired employees, as well as with applicants for a certain position.
Rostrud believes that the job description is necessary in the interests of both the employer and the employee. After all, the presence of a job description will help (Letter of Rostrud dated 08/09/2007 No. 3042-6-0):
- objectively assess the performance of the employee during the period probationary period;
- justifiably refuse to hire (after all, the instructions may contain additional requirements related to the business qualities of the employee);
- distribute labor functions among employees;
- temporarily transfer an employee to another job;
- evaluate the conscientiousness and completeness of the employee's performance of the labor function.
That is why the preparation of job descriptions in the organization is appropriate.
This instruction may be an appendix to employment contract or be approved as a standalone document.
How a job description is compiled
The job description is usually drawn up on the basis of qualification characteristics, which are contained in qualification directories (for example, in the Qualification directory of positions of managers, specialists and other employees, approved by the Decree of the Ministry of Labor of August 21, 1998 No. 37).
For employees who are hired according to the professions of workers, to determine their labor function, unified tariff-qualification reference books of work and professions of workers in the relevant industries are used. Instructions developed on the basis of such reference books are usually called production instructions. However, in order to unify and simplify internal documentation in an organization, instructions for working professions are often also referred to as job descriptions.
When compiling job descriptions, organizations are also guided by
APPROVE:
[Job title]
_______________________________
_______________________________
[Name of company]
_______________________________
_______________________/[FULL NAME.]/
"______" _______________ 20___
JOB DESCRIPTION
Marketer
1. General Provisions
1.1. This job description defines and regulates the powers, functional and official duties, rights and responsibility of the marketer [Name of organization in the genitive] (hereinafter referred to as the Company).
1.2. The marketer is appointed to the position and dismissed from the position in the established current labor law order by order of the head of the Company, on the proposal of the commercial director of the Company.
1.3. The marketer belongs to the category of specialists and reports directly to the head of the marketing department of the Company.
1.4. The Marketer is responsible for:
- timely and high-quality performance of tasks for their intended purpose;
- performance and labor discipline;
- safety of information (documents) containing information constituting a trade secret of the Company, other confidential information, including personal data of the Company's employees;
- ensuring safe working conditions, maintaining order, following the rules fire safety in department premises.
1.5. Persons with a higher professional (economic or engineering-economic) education and at least 1 year of work experience in the specialty in the field of marketing can be appointed to the position of a marketer.
1.6. IN practical activities the marketer should be guided by:
- laws, regulations, and local acts and organizational and administrative documents of the organization (enterprise), regulating the work of marketing, the activities of the sales service and department;
- internal labor regulations;
- rules of labor protection and safety, ensuring industrial sanitation and fire protection;
- instructions, orders, decisions and instructions of the immediate supervisor;
- this job description.
1.7. The marketer must know:
- legislation, regulations organization of marketing and advertising activities;
- the organizational structure of the Company, the system for marketing products, the procedure for its functioning, the organization of the work of the department;
- current and prospective needs of the department in resources, methods of their planning and forecasting;
- tasks of the department to meet the needs of the Company in marketing support, its ability to solve these problems;
- methods of analysis of marketing activities;
- the procedure for organizational and informational interaction of the department with other divisions of the Company;
- the procedure for developing marketing plans;
- organization of operational accounting of the results of marketing activities;
- criteria for evaluating the effectiveness of the department;
- advanced domestic and Foreign experience in the field of marketing;
- the composition and structure of the documentation of the department;
- means of computer technology, communication and communications;
- labor protection rules and regulations.
1.8. During the period of temporary absence of a marketer, his duties are performed by a person appointed in the prescribed manner. This person acquires the appropriate rights and is responsible for the proper performance of the duties assigned to him.
2. Job responsibilities
The marketer is obliged to carry out the following labor functions:
2.1. Ensure timely and high-quality performance of the daily tasks assigned to him in strict accordance with the approved procedure (regulations) and work technology.
2.2. Regularly analyze the consumer properties of the Company's products, forecast consumer demand and market conditions.
2.3. Participate in the preparation of prospective and current plans production and sale of products, identifying new sales markets and new consumers of the Company's products.
2.4. Ensure coordination of activities structural divisions department for collection and analysis of marketing information, creation of a data bank on marketing of the Company's products.
2.5. Organize the study of consumers' opinions about the Company's products and monitor the timely elimination of deficiencies indicated in complaints and claims received from consumers.
2.6. Submit proposals for the formation of corporate identity Company and corporate design of products.
2.7. To study, generalize and apply in the daily activities of the department advanced domestic and foreign experience in the field of marketing.
2.8. Timely and fully work out and submit reporting and other documentation to officials with appropriate powers.
If necessary, a marketer may be involved in the performance of his official duties overtime, by decision of the head of the Company, in the manner prescribed by labor legislation.
3. Rights
The marketer has the right:
3.1. Make decisions in order to properly organize marketing, ensure the daily activities of the department, on all issues related to its competence.
3.2. Prepare and submit to the immediate supervisor their proposals for improving marketing, the activities of the department (its additional personnel, logistics).
3.3. Participate in work collegiate bodies management when considering issues related to marketing and the activities of the department.
4. Responsibility and performance evaluation
4.1. The marketer bears administrative, disciplinary and financial (and in some cases, provided for by the legislation of the Russian Federation - and criminal) responsibility for:
4.1.1. Violation of the provisions of the law, regulations, as well as local acts and organizational and administrative documents on marketing issues.
4.1.2. Failure to comply with the instructions of the immediate supervisor regarding the organization of marketing, the activities of the department and the fulfillment of its tasks.
4.1.3. Failure to comply with the requirements for ensuring the safety of information and documents containing confidential information.
4.1.4. Unlawful use of the granted official powers, as well as their use for personal purposes.
4.2. Evaluation of the work of a marketer is carried out:
4.2.1. Direct supervisor - regularly, in the process of daily exercise by the employee of his powers.
4.2.2. Certification Commission enterprises - periodically, but at least once every two years, based on the documented results of work for the evaluation period.
4.3. The main criterion for evaluating the work of a marketer is the quality, completeness and timeliness of his performance of the tasks provided for by this instruction.
5. Working conditions
5.1. The mode of operation of a marketer is determined in accordance with the internal labor regulations established at the enterprise.
5.2. In connection with the production need, the marketer can travel to business trips(including local values).
Familiarized with the instruction ___________ / ____________ / "____" _______ 20__
Conduct a preliminary assessment of advertising materials developed by third parties. 3. Rights A marketer has the right to: 3.1. In necessary cases, represent the organization in relations with other organizations in order to promptly resolve issues of production and economic activities that are within its competence. 3.2. Request from the heads of structural divisions of the company, specialists and other employees information and documents necessary for the performance of his duties. 4. Responsibility The marketer is responsible for: 4.1. Inadequate performance or non-performance of his job duties, which are provided for in this job description. 4.2. Causing material harm and damage business reputation organizations. for disclosing trade secrets. 4.3. Failure to comply with orders, orders and instructions from the management. 5. Working conditions 5.1.
Marketer: Responsibilities and Required Skills. marketing manager job description
That is, many potential clients simply cannot use the services of the company, because they are at work at this time. Almost any service area can be improved by adding a range of enhanced customer service options.
A marketer can find, analyze and highlight what will be economically justified and beneficial for the enterprise. Not all services are directly profitable, but the quality of service and customer loyalty is always improved.
Attention
Analyzing Finances The last major responsibility of a marketer is dealing with money. A competent marketer is able to calculate the approximate turnover of the company, competitors and the market as a whole.
Particular attention should be paid to:
- Market dynamics, ups and downs.
Marketing Job Description
In particular, it indicates the possibility of making independent decisions and taking various initiatives, permission to communicate with other structural divisions and the management of the company, as well as the right not to perform their work duties in the event of a danger to life or health. Responsibility of a marketer for wrongdoings In the "Responsibility" section, all errors, violations and faults are prescribed, for which disciplinary punishment is possible.
When developing this paragraph, one must strictly rely on the norms of the legislation of the Russian Federation, since neglect of them is fraught with sanctions against the organization itself. At the end, the document must be certified by an employee whose competence includes monitoring the performance of the job duties of the marketer, as well as the marketer personally.
Job Responsibilities of a Marketing Assistant
Important
Do not perform your duties when there is a danger to life or health. 10. Communicate with employees of structural divisions of the organization on work issues.
11. Inform the immediate supervisor of the identified shortcomings in the activities of the organization. Put forward proposals for their elimination. 12. Submit proposals to management to improve their work and the activities of the organization. I V. Responsibility A marketer is responsible for: 1. Misuse of commercial secrets, disclosure of personal information of employees, confidential information.
2. Causing damage to the organization, its employees, counterparties, the state. 3. The quality of reporting documentation. 4. Unauthorized management representation of the interests of the organization. 5. Violation of the norms of etiquette, business communication. 6.
A marketer is a specialist who ensures the effective maximum working activity of the company, a person who increases its return with the help of a marketing mix. The position of a marketer is indeed a very important and responsible one.
Of course, one person is not able to ensure the complete high-quality implementation of all tasks. Large companies mostly have their own marketing department, and small ones have one specialist who manages the key aspects of the company.
Marketing is a very promising profession. A talented specialist may in the future hold the position of a director, including a commercial director, as well as a top manager of a company.
What should a marketer know?
First of all, you need to know a good theoretical base, since you need to understand all the principles of marketing in order to properly conduct various studies, develop concepts for an advertising campaign or draw up a clear marketing plan. Also required higher education in this specialty, knowledge of psychology, sociology and legislative framework.
What qualities should a marketer have?
In addition to special education, one should have such important personal qualities as communication skills, creativity, logic, analytical thinking, emotional stability, diplomacy and the ability to find mutual language with many people.
A marketer should be well versed in office programs such as: Word, Excel, Access. To effectively compose marketing strategy, it will not be superfluous to know mathematics and make mathematical models.
The responsibilities of marketers largely depend on the direction of the company's development.
The marketer must:
- develop product promotion plans
- determine marketing budgets
- analyze target areas of the market or audience
- predict fluctuations in supply and demand
- organize various events, research, advertising campaigns, promotions
- form an assortment
- to coordinate the work process advertising agency or just a specific specialist (copywriter, designer).
- pricing is also often included in the list of responsibilities.
The main tasks of professional marketing
Information and analytical activities.
- Market segment analytics.
- The study of influencing methods on consumer behavior.
- Formation of consumer demand and identification of their requirements for the features of services and goods
- Analysis of the environment of competitors, taking into account changes in the customs, price or tax state policy, profit from sales, in terms of turnover, speed of implementation.
Commodity-productive activity:
- Development and search different ideas to create some kind of goods.
- Development of recommendations and concepts in production organization goods.
- Formation of the assortment of goods.
Sales activities:
- Development of a sales strategy.
- Carrying out a commodity policy.
- Organization of the sales system.
Economic and management activities:
- Risk and investment management.
- Development of strategic and operational plans for activities in the international or national market.
- Conducting financial and economic investigation.
- Control and management of marketing activities of the organization.
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