One of the most effective ways is promotion through holidays. It is not only possible, but also necessary to use the theme of the holidays in your commercial interests! Rapidly approaching New Year- beloved by everyone, the most widespread and longest holiday. This is a super option to remind yourself;) And if you are going to use it, then you need to devote energy to preparation immediately.
Why is the New Year an excellent advertising and information occasion?
At the end of the year, work in many B2B areas intensifies, because this is the busiest time for employment. Managers and employees have already returned from vacation and managed to get back into the work process. Until completion calendar year It is necessary to finish all the things started so as not to enter into a new one with “tails”. Implementing existing budgets to start getting value from them is also very important. And the remaining funds allocated for advertising need to be distributed.
In general, winter is a time of general apathy. It’s cold and frosty outside, everyone dreams of warmth, remembers summer and doesn’t want to do anything at all. Unless you sit at home under a blanket with a cup of cocoa. Therefore, people need to be motivated! Encourage them to make purchases, cheer them up, create the image that the best winter leisure activity is shopping and making big purchases. Please your colleagues and clients, and they will not remain in your debt.
Share ideas for use New Year's theme as an investment in the brand and increasing loyalty to the company. Hurry up to jump on the last carriage of the departing holiday train!
The first idea is a gift for everyone personally: colleagues/partners/customers.
New Year is a holiday, and on holiday everyone loves to receive gifts. Colleagues, partners and customers of your company as well. Giving a gift is a way to show you care about them and remind them of your existence. This is a demonstration that you value them, love them and value the existing relationship. Moreover, in this act, in addition to the gesture “ good manners“and the impulse to do something pleasant, there is a subtle calculation involved. Even a small present, such as a souvenir with the symbols of the coming year or a branded calendar, automatically makes people feel good about the company, wins sympathy and forms a positive attitude.
The second idea is mass congratulations to colleagues/partners/customers.
If you don’t plan to congratulate each person personally, then do it en masse. There is no shame in “gifting” everyone in one fell swoop. Approach your holiday wish in a variety of ways: order outdoor advertising and a banner on the website, post a video on the Internet, send a postcard in a holiday email newsletter, etc. This method of informing a company saves time on creating a message for some, others and others, and is addressed to all recipients at once.
The third idea is an image reminder of yourself.
As noted earlier, during the holidays, people tend to do a lot of shopping. In addition to gifts, various little things are purchased, including those purchased accidentally and impulsively. This is the mentality of the Russian person: to put off for a long time cash to spend it all on vacation. It’s the same with the New Year holidays: we’ve been saving throughout the year, now we don’t have to deny ourselves anything, we’ll buy everything - both what we need and what we don’t need.
It is important for businessmen not to miss this moment when consumers themselves are eager to make purchases. Therefore, it is necessary to remind about yourself and the existence of the product or service. Launch a themed New Year's ad. For popular brands, image advertising is suitable, just to indicate your involvement in the holiday and wave to potential buyers: “Hey, we’re here!” :)
And image communication also helps the company manipulate the consumer, creating a direct association “company = holiday.” This occurs due to the substitution of concepts, when instead of advertising a product, “New Year’s mood is offered just like that.”
This effect can be seen in the example of Coca-Cola: every year, elegantly decorated trucks and polar bears signal the approach of the New Year. Such a good advertising tradition has firmly linked the image of the holiday with this carbonated drink.
The fourth idea is an action.
Discounts and sales are often timed to coincide with a specific holiday. And for good reason. Pre-holiday hassles and holiday breaks are characterized by high expenses. People buy gifts for themselves and their loved ones, toys and Christmas tree decorations, new clothes, products for the New Year's table and much more. The promotion will be a good reason to buy your products and right now, while the offer is valid. Incentivize buyers who are willing to spend money to do so with you.
The fifth idea is an open summing up of the year.
The arrival of the New Year is the time to sum up the company's work for the year. What has been achieved, how much product has been sold, how many new employees have appeared... share this with others! It is better to present such information visually, for example in the form of infographics. It can be serious with dry numbers and facts, or not so serious - in an entertaining manner and with funny statistics. Send it to your colleagues and clients, and also post it on your website and social networks. Believe me, this will generate great interest.
New Year is a universal advertising occasion. Having set goals (increase awareness and loyalty, increase sales, strengthen corporate culture etc.), choose the appropriate way to achieve them. The main thing to remember is that the New Year is still a social event, so it’s definitely not worth it to clearly demonstrate your “I”. Do something nice for others and then you will get results.
Sasha Savina
Christmas commercials have long been an integral part of the holidays: for many of us, red Coca-Cola trucks are the first sign of the approaching New Year. Companies begin to release themed advertising in the fall - most often these are touching videos about how important it is to spend time with family. We've already talked about elderly teddy bears, a holiday video about dogs jumping on a trampoline, and Wes Anderson's Christmas video for H&M. To sum it up, we've collected ten more great advertisements that will help you get into the holiday spirit.
English for beginners
Perhaps the best holiday ad of the year comes from Polish online auction site Allegro. Main character three-minute video - an elderly man Robert, who lives in Poland and actively teaches English language: repeats new words whenever possible, watches movies in English and sticks stickers with English names on all objects in the house. At the end of the video, we finally find out why he does this - and it's impossible not to cry.
Reward those who do not seek rewards
Ferrero Rocher has released a video about a lighthouse keeper: he works seven days a week and best reward for him - “silence in the air,” which means that everything is calm and the ships pass through a difficult section without problems. IN New Year's Eve a guest flies to the hero, who brings him a gift - sweets and a video in which the sailors thank him for his work. Roles in advertising performed ordinary people, whose work is related to the sea. The creators of the video wanted to convey a simple but important idea: we are accustomed to taking the work of many people for granted, although it is very important.
How the Rebels Saved Christmas
This video was released back in October, but it is dedicated to Christmas and the film of the universe, which was released in December. Star Wars"Rogue One." The video follows patients at a children's hospital as they play Resistance fighters on a dangerous mission - to deliver the droid R2D2 to its destination. The funny video also conveys an important message: it was created in support of Children’s Miracle Network hospitals.
Frankie's Holiday
In your holiday video Apple company decided to tell the story of a not-so-Christmas character - Frankenstein's Monster. He records the melody of a music box on his smartphone and goes from his secluded hut to the city center to sing the song “There’s No Place Like Home for the Holidays.” At first they are wary of him, but then they begin to sing along together. Universal unity - isn't that the spirit of Christmas?
A Priest and Imam meet for a cup of tea
Online retail giant Amazon reminds us that not everyone celebrates Christmas, but the holidays are, first and foremost, a reason to take care of those around you, regardless of your beliefs. The ad stars vicar Gary Bradley and imam Zubeir Hassam: in the story, the characters gather for tea, and then order each other the same gifts for the holidays - knee pads, which should help them cope with pain in their legs during prayer.
The Tale of Thomas Burberry
The holiday ad that Burberry released to mark the brand's 160th anniversary looks more like a full-length movie trailer. No wonder: it was directed by Asif Kapadia, and the main roles were played by Domhnall Gleeson, Sienna Miller, Lily James and Dominic West. The video tells about important events in the life of the brand's founder, Thomas Burberry (played by Gleason). Sienna Miller plays Burberry's wife, Lily James plays pilot Betty Dawson (based on Betty Kirby-Green, who flew from England to Cape Town in record time in 1937), and Dominic West plays Antarctic explorer Ernest Shackleton. True, the facts in the video were treated freely: for example, at the beginning of the First World War, Thomas Burberry was actually about eighty years old.
Keep Them Busy
Anyone who has a cat at home knows that they need to be careful on New Year and Christmas, especially when decorating the Christmas tree: there is always a risk that the animal will tear down the tree and break the toys. The Temptations, a company that makes treats for cats, released a video about just this: in the minute-long video, twenty-two cats and kittens destroy an area with Christmas decorations. The cats were trained for three weeks, and the way they destroy the set took three days to film - but the result is definitely worth it.
Kevin The Carrot
Supermarket chain Aldi has released an ad featuring a carrot named Kevin. This a new version famous poem “The Night Before Christmas” by Clement Moore: the carrot really wants to see Santa on Christmas Eve, and then unexpectedly goes on a trip with him (the video has continuation, explaining what happened to the hero). After the cartoon “Complete Sausage,” it’s difficult to take a talking carrot calmly, but the video is still very cute. True, additional materials for it are even better - for example, a sketch in which Kevin waiting new advertising John Lewis (department store chain touching videos every year), or recording casting for the main role.
The Greatest Gift
Sainsbury's supermarket chain has released a Christmas musical about the importance of finding time for loved ones in the midst of endless tasks, especially during the holidays. This is a fairly common idea in holiday commercials, but it was supplemented with funny details: for example, on the eve of Christmas, city residents stand in line to get in line at the store - a similar situation was experienced by everyone who tried to buy gifts in last minute. The song for the video was performed by James Corden and written by Bret McKenzie of Flight of the Conchords. The ad took seven weeks to produce and used special 3D printing technology - so the effort is worth appreciating.
New Year's Eve is a great time to try to win customers through advertising. Thousands famous brands rack their brains to create the most memorable and most touching videos. The “1000 Ideas” portal has made a selection of the 35 best, in our opinion, New Year’s advertising videos of 2016.
Advertising confectionery company Ferrero Rocher entitled “Reward those who do not seek rewards.” The video tells the story of a lighthouse keeper who goes on duty every night to ensure safe passage for ships through dangerous areas.
In the “Escape” video, HUAWEI recalls the unpleasant tradition of kissing under the mistletoe and talks about why it is so important to have a smartphone with a fast-charging battery.
The Milka video is about a boy who decided to bring Christmas closer and invent a time machine. The parents decided to play along.
Temptations Cat Treats released a New Year's ad that clearly demonstrated the relationship between cats and Christmas trees and Christmas tree decorations.
Have you ever thought about the personal life of Santa Claus? About whether he even has a wife? And if so, what is she doing while grandpa is delivering gifts? This is exactly what the Marks & Spencer store video is about.
A Christmas story from Mercedes Benz intertwining youthful love and the superpowers of the German auto industry during a snowy winter.
A very cute Christmas video about a grandfather learning English so he can talk to his granddaughter from the UK. The creators of the video are the Polish online store Allegro.pl.
How can you attract attention to chocolates in the supermarket? Here's a recipe from Swiss chocolate brand Frey.
British McDonald's decided to tell a good fairy tale about a seller of children's toys and his doll, which every year unsuccessfully searches for love.
A story about a father and son living in the wilderness and deciding to make a runway for Santa's sleigh. While he was “walking under the Christmas tree,” the flying device was stolen.
The story of the gingerbread horned cookie that no one likes, appreciates or eats. The authors of the video were the American home goods retailer Lowe’s and the BBDO agency.
How can grandparents drag their children and grandchildren to the New Year? The main condition is the presence of a Wi-Fi router in the house, according to Comcast.
New Year's video from the Czech representative office of the world famous operator cellular communication Vodafone called “Share the joy with us”.
The story of how a cake from the Italian company BAULI almost became the cause of family drama.
Pandora Christmas performance at Birmingham New Street station in Birmingham.
The Italian Decathlon clearly demonstrates how to decorate a Christmas tree with the help of athletes and sports equipment.
A separate rating can be compiled from the types of New Year's advertising from Coca-Cola. In the Russian version there is a New Year's video from Dima Bilan for everyone's favorite song “The Holiday is Coming to Us.” 4 million views on YouTube since the beginning of December 2016.
A funny video from Sky.at about an annoying Christmas choir that comes to the house of German actor Elias Embarek
A video about an old man who was given a Playstation 4 console for Christmas. “A gift can tell everything,” say representatives of the Norwegian online store Elkjøp
“New Year's Tale” from the Moscow Credit Bank about an eternally busy business mother, a child suffering from lack of attention and Santa Claus, who must change this situation. The video caused a wave of indignation among the people, since the good wizard in it looks more like a maniac.
A series of videos about children who, in collusion with their parents, beg Santa for a Lexus as a Christmas gift.
The story of the friendship between the girl Anna and the cloud. The video was created by the Irish television and Internet provider Three Ireland.
The story of animated teddy bears who decided to go on a shopping spree. Posted by Ballymena Business Improvement District.
Christmas Eve through the eyes of a rabbit about to be eaten. The video was created by the online store bol.com.
American video retail network MEIJER. The idea of the story is that “Santa is among us,” but only children who know how to believe in miracles know about his existence.
London's busiest airport on Christmas Eve, Heathrow International Airport, is urging passengers to return home quickly and celebrate the holidays with their loved ones.
Our, Russian Sylvester Stallone, in New Year's advertising high speed internet from MegaFon.
Energy company E.ON Sverige gives a master class on holiday home decoration.
What precedes every New Year? It’s not difficult to answer: decorated Christmas trees, champagne, the warmth of a family holiday, tangerines and champagne, and, of course, Coca-Cola advertising featuring Santa Claus and holiday trucks with a great soundtrack. The brand has achieved something incredible, because it managed to create a series of commercials that evoke such warm feelings in many.
It so happens that for many of us, the launch of a New Year's advertisement for a world-famous drink automatically kicks off the pre-New Year bustle: "The holiday is coming to us, the holiday is coming to us..."
I wonder how Coca-Cola managed to create such a powerful advertisement to kick off the New Year? We'll tell you about it!
How it all began
In 1995, the company set out to create a unique advertising campaign, which will become another integral attribute of the New Year. For help in implementing this idea, the company turned to advertising agency Doner Company (formerly W.B. Doner & Co.), which is located in Southfield (Michigan, USA). Doner Company was chosen for a reason, because it is one of the 50 best advertising agencies of the 20th century.
Several dozen trucks were used to shoot the video, which decorated 30 thousand light bulbs. By the way, at the end of the 90s, some of the trucks actually drove through the cities different countries peace.
1996 - advertising "Santa packs"
What a surprise it was for TV viewers when next year Coca-Cola advertising not only returned to the screens, but also received an update. This time the manufacturer launched the "Santa packs" campaign.
Russia greeted the Coca-Cola ad especially warmly as it began to taste life abroad. In the Russian version, the advertising slogan was translated as “The holiday is coming to us,” despite the fact that the original version sounded like “Gifts from Santa are coming.”
Here the image of Santa Claus, which is familiar today, appeared, created by the artist Haddon Sundblom. He collaborated with Coca-Cola for more than 30 years and during this time he created posters for the famous brand.
Haddon Sundblom's first poster for Coca-Cola, "Hats Off to That Freshness," 1931
1998 - the year of entry into the international market
1999 - a sign video about the appearance of a truck from a fireplace
To create the next video for the New Year 1999, three trucks were used, which, with the help of computer graphics, turned into an entire caravan. Snowy Vancouver (Canada) was chosen as the filming location.
The main characters of the video witness a Coca-Cola truck breaking into their house from the fireplace. Since then, every child in the world has dreamed of being in their place.
A special role in the New Year's video was played by the composition Melanie Thornton - Wonderful Dream, which was remembered by everyone, especially in Russia. For example, in 2011 it was quail by Ivan Dorn.
2005 - the year of a failed advertising concept
In 2005, Coca-Cola decided to take a risk and launch an updated format for its New Year's advertising called "The greatest gift."
However, no one understood this, so Coca-Cola was simply bombarded with requests to return the old video, after which it was decided to leave “The holiday is coming to us.”
Click on play - the festive mood is guaranteed!
penguin in love
The 2014 Christmas advert from John Lewis was filmed in the best traditions of New Year's melodramas. The touching story of a penguin in love became the leader in views among Internet users. In a month and a half, the British retailer’s video received more than 22 million views and almost 100 thousand likes.
The musical accompaniment played an important role in the success of the video. The soundtrack to the ad was the song Real Love, written by John Lennon and covered by the young English performer John Odell. The popularity of the John Lewis video clearly proves that on the eve of the New Year, everyone is especially hungry for love.
Good fairies
Another fairy tale for the new year 2015 was filmed by the Marks & Spencer store chain. The story about fairies who fulfill everyone’s cherished wishes will appeal to both adults and children. The video, titled “Follow the Fairies,” was produced by the British advertising agency Rainey Kelly Campbell Roalfe / Y&R, and the soundtrack was the famous jazz composition Fly Me To The Moon performed by Julie London.
Failed holiday
IKEA company suggests not taking preparations for the New Year too seriously. The main dish of the New Year's table burned? Couldn't untangle the Christmas tree garland? Did you suddenly run out of wrapping paper at the worst possible time? It doesn’t matter, because it’s not things that make a holiday, but loved ones! A heartwarming video in which everyone recognizes themselves and their loved ones.
Heartbreaking iPhone
If it seems to you that young people spend too much time buried in gadgets, then... it’s just your imagination. Apple is convinced of this. A series of New Year's commercials from Apple show that sitting on an iPhone or iPad is not always a waste of time. in social networks. A 2014 video with a completely unexpected ending.
Cute leopards
What advertising selection would be without cats? According to the jewelry brand Cartier, it is not Father Frost or Santa Claus who brings gifts, but small leopards living in the skies above Paris. This is what Cartier's 2014 Christmas advert called Winter Tale looks like.
This video is a continuation of the story of 2012, when the company presented a three-minute L'Odyssee de Cartier promotional film about the animated Cartier decoration in the form of a leopard. Then it took 2 years to shoot the video, and the budget was $5 million.
Surprise for air passengers
Another promotional film was made by WestJet airline. It is dedicated to the Christmas Miracle campaign. At several departure airports, the airline installed an interactive screen where all passengers could convey their New Year's wishes to Santa Claus. And during the flight, WestJet representatives managed to buy gifts and present them to the arriving passengers.
Dear retro
A classic of the genre - this one ads Most associate it with the coming of the New Year. It came out on Russian screens more than 10 years ago, but many still remember it now. And the phrase “The holiday is coming to us” became a catchphrase.
It was based on an English-language Coca-Cola commercial from 1993 called Holidays are coming, for which Russian voice acting was invented.
Fun fact: After years of rotation, Coca-Cola decided to replace the Christmas truck commercial with a new video, The greatest gift. But immediately the company was hit by protests from thousands of TV viewers who asked to return their favorite video, arguing that without the usual advertising they would not be in a festive mood.
Alena Yarkova was charged with the New Year's mood
Loading...