1.2
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1.4
Star of training programs for businessmen. His name is one of the first on the lips of people who have made any way to success. is a personal consultant to the owners of the largest business corporations. He has thirty years of successful experience behind him. This man wrote many books on which more than one generation of entrepreneurs around the world grew up.
Randy Gage.
This person is considered an expert in self-development and. He is also known as the author of the book "Why you are stupid, sick, poor ... And how to become smart, healthy and rich." Randy Gage travels the world with his trainings, which are in great demand. His social circle includes state senators, various actors, and others. Gage's success story is instructive for everyone.
What do these business coaches have in common?
If you carefully study the history of the development of each of them, it becomes clear and obvious that the desire and faith in one's own strength helps to achieve colossal heights. It doesn’t matter in which country and family you were born, it is important how you fill yourself during your life and how you develop. Various trainings are good and useful, but it is important to remember that it is worth checking the information received from outside and adapting it to your own experience.
The sales department constantly needs to improve the skills of its staff. Sales training is a necessity for every company.
Today the market is oversaturated with offers of sales trainers. They look alike. And it is very difficult to choose a candidate who will really make a qualitative change in the work of the department.
How to find your sales coach:
- Decide what results you want to get from it and how you will measure this result.
- Describe your requirements in the vacancy in as much detail as possible when selecting candidates.
- Prepare for the interview. Create a list of required questions. In particular, how and where the results that you expect from the candidate have already been achieved.
- Examine the resume, check the achievements and track record of the coach.
- Evaluate candidate reviews.
Remember that the main value of the coach's work is the ability to form sales skills among employees. As well as monitoring the effectiveness of the application of this skill by each employee.
Qualification types
Coaches are not trained in universities, but at the same time higher education plays an important role in the selection of a candidate for this position.
Trainers are of two types:
- Coaches who have a humanitarian education in the field of psychology. At best, this is a higher education, at worst, optional courses.
- Coaches who graduated from the Faculty of Physics and Mathematics, Polytechnic or Economics.
Neither the first nor the second have a special focus on sales, but the second category of trainers has a completely different vision and approach to training.
Coaches with psychological education- not the most the best choice For the company. This is a category of theorists who, in the realities of business, are not able to show by their own example how the whole process takes place.
Their coaching abilities are based on the ability to imitate circumstances and teach in a game format. But at the same time, the coach uses an abstract language of concepts. There are no scripts or cases with customer objections in the structure of his program.
Trainers with technical backgrounds speak to your employees in the language of numbers. For them, sales are clear numbers, schemes, methods, step by step guides. Their undeniable advantage is additional education in the field of sales.
The most ideal option is when the trainer has several years of experience. Finding such a person is not as difficult as it might seem at first glance.
Sales Coach: Performance Evaluation
What should be an effective "teacher" who is able to bring results to the company?
- To be able to form the necessary skills for sales staff.
- By your own example, be able to show how to close a deal.
- Be in a state of constant professional growth.
It is desirable that the candidate demonstrates to you his ability to conduct a training program. At least a 30 minute workout.
A good option is to conduct such demo versions of trainings once a week, get feedback employees and make minimal measurements of the effectiveness of employees after such meetings.
A sales coach must have the following skills:
Coach motivation
The material motivation of a coach depends on his experience and past achievements. It is very important to evaluate the value for money.
The motivation system should include:
- Salary
- quarterly percentage
He should be paid for his work based on the financial achievements of the sales department. Constantly take performance measurements and compare them with the results of the previous period.
Teaching "corps"
You need a good external sales coach at regular intervals when a breakthrough is needed. If you did everything correctly in accordance with what is stated above, then you have no problems with this. A fresh perspective is always helpful. But this does not mean that the company should not have an internal learning process.
The functions of an internal coach can only be performed by line managers (heads of departments) and the best managers. This is quite acceptable until the sales team has grown and does not exceed 4 people.
As soon as the company becomes larger, then, in addition to managers and top sellers who train employees in background, the company will need a trainer as a separate staff unit. This usually happens when the number of employees in a commercial structure exceeds 50.
Performing ABC XYZ analysis
The first thing a sales coach should offer when providing a consulting service to a company is to conduct an ABCXYZ analysis of the current client base. He will make it clear which buyers to focus on for revenue growth, and which ones it is better to refuse to interact with - the total amount of the transaction with them is not worth the time spent.
ABCXYZ analysis will split the current client base into several categories:
A - counterparties with the largest volumes of purchases,
B - buyers with an average volume of purchases,
С - buyers with a small volume of purchases.
X - those who most often apply to the company and purchase for the same amount,
Y - those who apply to the company irregularly, and with unpredictable amounts of transactions,
Z - those who make single purchases.
Arrange buyers on the ABC axis by revenue, along the XYZ axis - by the frequency of transactions. When these categories intersect, 9 client groups are formed: AX, AY, AZ, BX, BY, BZ, CX, CY, CZ.
Buyers from categories A and B provide the main inflow of funds into the company - focus on them. Stimulate the transition of buyers from categories BX, AY, BY to category AX. Don't spray on those who fall into category C - they will not bring a significant amount of revenue to the company.
We measure the penetrationYu
Penetration in the client is the share of your company's products in the total volume of partner purchases. It reflects the true purchasing power of the company. A qualified trainer who provides you consulting services, should be able not only to identify it, but also to show opportunities for stimulating the counterparty to more frequent purchases and for large amounts (up-sale and cross-sale).
You can do this with a survey. Find out:
- What are the volumes of purchases of the same product in other companies?
- What are the volumes of purchases of another type of product from competitors?
- What are the benefits of working with competitors?
- What products do they buy from others when they could buy from you?
- What can you do to make your counterparty buy 15-20% more from you?
On average, about 70% of current buyers will be ready for such a survey. Oy-li trainers then set up sessions with industry leaders to show you how to get more customers to buy from you. And now there are 4 areas of work to expand the share of the company's trainers:
- Create a new offer according to the comments of buyers;
- Determine the channels of contact with the target audience;
- Adjust managers' plans for current clients;
- Measure your share regularly.
On March 15, 2018, the results of the next All-Russian study " Best business Russian coaches. Unfortunately, the market of "star" business training and consulting experts has been an exclusively male territory for several years now. Recognized experts who have gained popularity and authority are developing new training and seminar programs, mastering new specifications, cities and countries, while increasing their fees and economic indicators their businesses.
At the same time, in comparison with the shortlists of previous years, only one expert with scientific approaches remained in the rating of experts. The only holder of a scientific degree in the rating of "The Best Business Coaches of Russia 2017" Denis Nezhdanov, a well-known corporate trainer, expert, author of the first and only officially deposited by the Russian Authors Society method of corporate business training FiSEQ-approach, remained.
From January 10, 2018 to February 28, 2018 The survey respondents were asked to identify the names of the best experts in three main categories:
1. The best business coach of mass events - nomination "MOTIVATIONAL SPEAKING" (motivational speeches);
2. The best business-trainer of skill competencies (strategic and operational management, sales, negotiations, etc.) - nomination "HARD SKILLS" (skill competencies);
3. The best business coach of value competencies (efficiency, self-motivation, responsibility, flexibility, partnership) - nomination "SOFT SKILLS" (value competencies).
Candidate became the “Best Business Hard Skills Coach” with more than 12,000 votes (12,345) political science, President of the Business Training Corporation NEZHDANOV - GROUP.ru. Denis Nezhdanov has been awarded the title of "Best Business Trainer" for the fifth time and the third time in the framework of the All-Russian study.
Denis Nezhdanov is the author, developer of open and corporate trainings on a range of widely demanded business competencies, such as strategic planning and management, leadership, operational management and managerial influence, commercial negotiations, and many others. The author's technology for the formation of business skills “method Fi. S. E. Q. - Denis Nezhdanov" in 2017 was supplemented with a new methodology for the development of personal and business competencies. It's so called M.E.D.E.M. - the approach of Denis Nezhdanov. It is aimed at developing the efficiency of business thinking of the training participants.
In 2017 and 2018, new training companies from the North-West of Russia to the Primorsky Territory became Denis Nezhdanov's partners.
"The Best Business Skills Trainer of 2017" - Denis Nezhdanov is the author of a number of books and manuals. At the turn of 2017-2018. a new book by Denis Nezhdanov "CODE OF THE LEADER: 18 commandments for the heroes of our time" was published, which many of the author's clients could get acquainted with in electronic form.
"STRATEGIC MANAGEMENT: 10 Laws of Success for Leadership Companies" 
"CODE LEADER: 18 commandments for the heroes of our time" 
"SAFE SALES: 10 ways to close deals" 
“TEAM FOR A MILLION. We create a personnel management system» 
"NEGOTIATIONS WITHOUT DEFEAT: 5 steps to persuasion" 
Radislav Gandapas, a well-known expert, is not the first time in the nomination “The Best Business – Trainer of Value Competences” (soft skills) with a result of more than 10,000 votes (10,214). One of the most titled coaches in Russia released a new mass training at the end of 2017 " Emotional intelligence: the art of managing oneself and others ", as well as the next book" Full "F" life as a business project."
In 2017 -2018 Radislav Gandapas also partners with new training companies in Russia.
In the nomination "Best business - speaker of mass events" (motivational speaking), he became the leader with a result of more than 9,000 votes (9,078). The author of the bestsellers “45 Manager Tattoos” and “45 Tattoos Sold” has been gathering hundreds of followers for more than 3 years in a row at his master classes, which are successfully held in the cities of Russia and the CIS countries.
In 2017, Maxim Batyrev became the absolute record holder in terms of the number of open events held throughout Russia and neighboring countries. In 2017, the authoritative speaker also presented a new master class "Sales Management".
Understandable to every Russian-speaking entrepreneur and specialist, the sales management experience of one of the leading companies in Russia has become the basis for writing scripts for events in interactive and seminar formats that are so popular today.
Master classes by Maxim Batyrev are successfully oriented, according to the author, to an audience of listeners "with expert position, a vulnerable ego and a wild desire to be heroes.
As a result of the assessments of respondents and experts, it was possible to identify leaders in each of the 10 nominations, and the leaders of the unofficial standings were identified, who received the highest marks from respondents for participating in one or more nominations. The distribution of votes of the respondents made it possible to identify not only the leaders of each of the nominations, but also the leaders in the overall standings nominated by experts in more than one nomination.
Voting in specialized nominations also singled out its leaders. The leaders of the study in the overall standings (calculated by the sum of votes received by the nominees in all nominations) were Nezhdanov Denis as the best business coach in the nominations " Strategic planning and crisis management”, “Operational management and managerial influence”, “Sales, sales management and customer service” and “Team building” with a result of 9,782 votes.
The second place was taken by Radislav Gandapas, the undisputed leader of the coaching ratings, with a result of 8,123 votes collected by summing up the votes of respondents in the nominations "Leadership" and "Public Speaking".
The third place was taken by Maxim Batyrev with a score of 6,561 votes in the nomination "Personnel Management", becoming the undisputed leader in terms of the number of votes in one nomination.
RESULTS OF VOTING IN 10 SPECIALIZED NOMINATIONS. 
Note of the Organizing Committee of the Study: Candidates who received less than 100 votes or who have been working in the field of business education, training and consulting for less than 5 years were not included in the short-list proposed by experts. All inaccuracies in the calculation of the results of the study are within the allowable statistical error characteristic of the application of the relevant research methods and calculation of the results.
Why did we consider:
In 1918, the founder - Bertie Forbes for the first time counted the fortune the richest people America. After 69 years, Forbes began to publish lists of the richest people on the planet, and the first entrepreneurs from Russia appeared in it in 1997.
In the last decade, the structure of the Forbes Golden Hundred of Russia has changed radically. And if at the beginning of the 2000s the undisputed leader was the commodity magnate Mikhail Khodorkovsky, then already in 2014 the first places belong to the leaders of the investment market, who headed efficient business teams not only commodity markets. (USM-holdings), (), (Yandex) are just some examples. According to experts, the transport business of V. Lisin (NLMK, First Freight Company) has surpassed his metallurgical business in terms of profitability. This list goes on.
As the practice of building a non-commodity business that is not based on the exploitation of subsoil shows, the commercial path requires the development of a whole list of special competencies of entrepreneurs who head a truly leadership business or claim to create it. Not less, but even more it refers to members of their management teams and teams of specialists who every day defend the right to lead businesses, key features which they lead.
In the last 20 years, a special place in the development of competitiveness, efficiency and profitability of a business has been played by such an intangible resource as business training aimed at developing the strategic and leadership thinking of managers, as well as developing specialized skills and mastering the best business development technologies in modern markets.
Any environment in which the role of a person is dominant and determines success is extremely difficult to digitize, which creates difficulties in choosing partners in training. That is why the role of a business coach in recent years has been tried on by thousands of compatriots, hundreds of them managed to build successful career and only a few dozen with their professionalism, constant improvement of their intellectual product and the skill of transferring experience and knowledge received the highest marks from a competent expert jury and brilliant reviews from customers, participants in open and corporate trainings, skill exams, practical certifications and professional tournaments in the field of marketing, sales, management staff and others.
How we thought:
The head of the Organizing Committee of the First All-Russian study "The Best Business Coaches of Russia", the head of the MBA program "Management of interaction between business and the state" of the Moscow state university named after M.V. Lomonosov, candidate of economic sciences Narine Robertovna ARAKELYAN: “At the first stage, a group of experts was formed consisting of 60 people working in the field of business education (representatives of higher education, heads of corporate universities, and experts from specialized media) nominated candidates for participation in the second stage research project in 13 key nominations.
At the second stage of the study, the list of contenders for the leaders of the nominations included coaches, in favor of whose choice at least 10 experts gave their votes.
At the third stage of the study, the primary list of nominees was posted for public voting on the official website of the study www.best-trainers.ru. From January 10 to February 28, 2018 each respondent of the study could vote for 1 nominee in each of 13 nominations. In the course of the study, more than 50,000 respondents cast their votes for nominees in 13 nominations (votes were accepted from 00:00 on 01/10/2018 to 00:00 on 02/28/2018).
As a result of summing up the results of the study, the above results were obtained, which revealed both new names and persons who confirmed the professional status of experts in the business training market in Russia.”
For the first time, the study provides an opportunity for a verifiable, two-way assessment of trainers by experts and respondents who are actively shaping the business training market in modern Russia based professional grades and participation in the life of Runet business communities”.
The Organizing Committee of the Second All-Russian study "The Best Business Coaches of Russia" congratulates the leaders of the nominations. We wish you new creations, professional success and achievements.
What is the best business sales coach? On the one hand, if we are talking about sales trainings conducted in Russian, a number of ratings have appeared in recent years the best business coaches sales and sales experts to look up to. For example, here are some of them:
- Rating Company Serreputation
- salesportal
But, in fact, the answer to this question is more complicated.
First. Who needs training? One question is when you need to prepare or train several sales people at once. For example, a few new employees that you just hired after the next competition than the entire sales team. Another thing is when you need to train experienced negotiators, especially those who have been successful and professional sales managers, directors and owners of companies for a long time.
For entry-level training, using highly qualified trainers will be quite expensive and not very optimal, especially if you send novice employees to trainings with the best sales and negotiation specialists who do not yet understand even elementary things about how these negotiations are conducted. It is even more foolish to pay for each such young employee for his participation in an open training of a leading business expert. You will pay a significant amount for his education, and he will not be able to really make sales.
Conduct an express audit of the sales department on your own according to 23 criteria and identify sales growth points!
Conduct an audit
In the end, either he leaves, or you get rid of him. Therefore, for mass training of newcomers, as well as team training in general, the best sales trainers are your own sales managers, directors or business owners, those who have the most extensive experience in negotiating with your company's clients. It is they who need to go to the trainings of the best and most serious experts in order to learn from them the experience, those sales and negotiation technologies that these business sales coaches have developed due to their huge practical experience. We understand that only a practitioner can be a good sales coach, and a person who does not conduct a large number of negotiations with clients himself should stay away from training such a person.
On the other hand, if your executives, directors and business owners took part in some kind of open training of a good, cool business sales coach, and they see that it would be good to use it to train your entire team - why not? Especially if your team has several dozen employees who are involved in sales and negotiations with customers. It can be not only employees of the sales department, but also employees of the client department, and someone from the accounting department, especially if this someone helps with shaking out overdue receivables. And the security service, if it also takes part in shaking out suspended payments.
In a company that sells complex equipment or complex turnkey projects, or some complex non-standard services, most often, negotiations with clients involve leading technical specialists. These lead technicians should also be trained in sales and negotiation. But if you organize training for the entire team for a single cost, then the costs for each individual participant in the training can be quite acceptable. At the same time, the likelihood that many of the participants in this training will apply the acquired knowledge, experience and technologies in practice, and this will help your company increase revenues and develop sales, is quite high.
So to recap, for mass training of your employees, and especially for training newbies, the best sales trainers are someone from your company's more experienced and strong sales executives, and sometimes a director and owner.
On the other hand, it makes sense for such key negotiators to periodically take part in trainings of good practitioners, leading experts in the field of sales, negotiations, sales management and building sales teams. Of those trainings that are organized by our company, we first of all could recommend to your attention "" and "".
Finally, after having worked on such trainings, how these trainings are organized and conducted and how negotiation cuttings are carried out, and having gained new experience, knowledge and technologies, your sales managers, directors and company owners can conduct internal corporate trainings for their team in order to transfer this experience to the team.
If they see that it would be more efficient to invite a host open training to conduct a corporate training in your company, in order to transfer valuable experience, knowledge and technologies to everyone from the first person, your company’s notes are involved in negotiations with clients, then it makes sense to agree on such corporate training.
It is important that it is more reliable to first send a scout who understands the level and approach of the trainer, and whose opinion can be trusted, in order to then carry out corporate training with confidence. It can be risky to immediately agree on corporate training, also because not all of the business sales coaches are actually those strong professionals and practitioners that experience and qualifications will really help your team to sell better.
© Konstantin Baksht, General Director of "Baksht Consulting Group".
The best way to quickly master and implement the technology of building a sales department is to visit K. Baksht's sales management training "Sales System".
Dear ladies and gentlemen, I present to your attention a three-month work on the study of the Russian sales training market. The task of this study was to identify domestic sales gurus, consultants and trainers who are the most competent in sales and related topics - negotiations, persuasion, objection handling, sales management, building sales motivation systems, etc. Oddly enough, until now such a rating did not exist. The last to investigate this topic were journalists from the salespro publication, which, as far as I know, “safely” rested in Bose a few years ago from lack of money (and, apparently, hopelessness that the sales magazine was not for sale).
Each of the people in this study is a unique individual, so whoever you choose to conduct next training, your company will not fail in any case. Hire any of them and you will get the most out of what is available on the market. These people are brilliant in sales, have tremendous experience and can help not only the sellers themselves, but also the heads of sales departments, commercial directors and senior managers.
I know some of them in person, with others - in absentia, I heard a lot about the third or read their books. By the way, there are those on this list with whom my experience of communication can be called more negative than inspiring. However, this fact did not affect the rating and the position of the coach in it. All these people are well known in Russian market and made a name for themselves in sales training, and not just in training "about everything." Whether I like them or not is the tenth thing. There is no doubt about their vast experience and qualifications. I know little about some of them, but by studying their websites, reviews and videos, I can draw fairly accurate conclusions about their competencies and level of expertise in the subject area.
I think that the professionals of this market will pay attention to the fact that many titled coaches of Russia, who (quite deservedly) are used to being in the first places in any such ratings, did not make it into the rating. The reason is obvious - it's "TOP-20 sales trainers". And only for them. I have included here only those trainers and consultants who specialize exclusively in sales training and refuse other topics.
For example, you and I know such well-deserved and even legendary coaches as Mikhail Molokanov, Mark Kukushkin, Radislav Gandapas, Leonid Krol, Igor Mann and many others. Of course, in another case, they could also be in this rating, since they clearly deserve the right to be among the best coaches in Russia. And they certainly know how to teach sales. But you need to understand that although they can conduct training on any "selling topic", for them sales trainings, and the topic of sales itself, is no longer the main one. Almost all of them have long “outgrown” the level of simple coaching and have become “gurus” in some area, having staked out certain topics for themselves (marketing - Igor Mann, strategy - Radislav Gandapas, time management - Gleb Arkhangelsky, etc. ). And others have greatly expanded the range of training to reach more clients and, thus, left the "pure sales". This automatically excluded them from this list.
On what basis are the coaches placed? To be honest, it's subjective. I did not compare the cost of a training day for each of them, did not consider the average number of paid training days per year or the turnover of their companies. I didn't even look at their price lists. This rating is a purely subjective comparative assessment of one person. I evaluated the totality of my knowledge and the information received through various channels. For example, I have been to Radmilo Lukic's trainings many times, but not so many times to Sergei Azimov's. This was one of the reasons why I ranked SaleCraft's founder a little higher. However, this does not mean that higher is better. I rate almost everyone on this list approximately the same, and it would be extremely wrong to say (and understand) that one of them is better simply because he is higher. It is impossible to compare real pros in their field "directly" - everyone has very different temperaments, approaches and methods of conducting. But what I can say for 100 percent is that all the personalities of this rating are sales professionals of the highest category.
Slightly deviating from the topic, I want to note that it is very difficult to be a “pure sales coach” (sounds funny, right?) in Russia and the CIS countries. Before becoming CEO In the company where I work now, I have conducted many sales trainings and I perfectly understand those who, after three to five years of winding around the country and neighboring countries, go to another business. Teaching sales - although interesting, but extremely difficult and not the most profitable job. The average cost of a good sales coach is now 20-30 thousand per training / day. A good coach deserves to receive at least 60-100 thousand a day, but clients who are willing to pay decently for high quality, not so much. When choosing between a rate of 20 and 60, most companies still choose the former. This list is a warning and a tool for these managers. A good sales coach should cost a lot! Remember this and do not compare the "incomparable".
The dream of any trainer is to have at least 15 paid personal trainings per month year-round, but in reality it is difficult to achieve. Sometimes, it happens, of course, and more, but more often - less. Having gained a wealth of practice, some trainers open their own companies, others expand their own specialization towards general management or personal effectiveness. At the same time, the companies they created have a new name and thus “blur” the trainer’s personal brand that has already gained momentum. In this case, he has to start all over again.
Therefore, many nominees (such as Dmitry Norka or Asya Barysheva) build a brand around their own name. Western examples (the same Jeffrey Gitomer) clearly confirm the success of this approach. Wherever and however I work, my brand will work for me. However, it is clear that a brand built around the founder's name is short-lived. With his departure (unfortunately inevitable), in most cases, his company also disappears. If the brand is strong enough to serve itself without exploiting the name of an individual, it may turn out to be more durable and serve children or even grandchildren. However, it happens differently. For example, Arkady Mizernyuk, whose training I admire, is a very successful and wealthy businessman. He could have long ago relaxed on some island under the southern sun and received dividends from a successful youth, however, he, nevertheless, still conducts trainings with pleasure and considers that this is one of his two life missions. In my opinion, this approach deserves all respect.
I admit, calling this rating "Russian TOP-20", I am a little sinning against the truth. Since the list includes not only trainers who live in Russia, but also all those who often come here and can conduct training in any Russian city at any time. I considered this approach justified, since most often Russian (and any other) companies ordering training absolutely do not care where the trainer lives permanently. If we discard his experience and specifics, it is usually important for customers that the trainer be:
a) Affordable (in terms of money and in terms of quickly appearing on the horizon)
b) Russian-speaking (or Russian-speaking, which, in general, is the same thing)
c) Hassle-free in terms of execution of contracts, cash and non-cash payments, flights, accommodation and preparation of all necessary accounting documents that are required by intricate Russian legislation.
All participants in this rating, therefore, were classified by me as "Russian coaches". So, for example, it would be foolish to exclude from the list the highly respected and charismatic Mr. Derevitsky, who, although he lives in Kyiv, spent great amount trainings in Russia. Alexander has found 1000 ways to deal with objections, and is undoubtedly a guru in this rather narrow and, at the same time, such a huge topic. Therefore, his books are still chased throughout the CIS. And Ekke is one of the most famous coaches in Estonia, but also absolutely accessible throughout the former Soviet Union and speaks excellent Russian.
Another logical question that you can ask is: “Why are there not 20 people on the list, but 18?”. Because:
a) I didn't want to add people to the list just because I absolutely have to list 20 people. (If this is important to you, add Pavel Bukov from RQ Lab to the list - he specializes not only in sales, but knows this topic brilliantly - and, for example, Vadim Dozortsev, whose team improves efficiency precisely through professional audit and modernization of the sales system, who how can he not see sales in the complex?);
b) There are a few other great coaches that could potentially be in this ranking, but I don't have enough data to verify yet. Maybe I'll add them later. Stay tuned for comments and updates. ;)
It is quite possible that I missed someone and there is a well-known and respected sales coach on the market who has conducted thousands of trainings and gained well-deserved fame, but for some reason did not make it to my list. In this case, I ask you to indicate in the comments those who deserve to be included in the pantheon of Russian sales glory. These comments will also be useful to those readers who, for whatever reason, want to choose someone else to conduct the trainings. So, 3 places in the rating are still vacant. Hurry up, as they say. ;) But, I repeat, only those trainers and consultants who have connected their business career with sales, and only with them, can get into this rating.
Why do two people occupy one place at once? Trainers Maxim Gorbachev and Dmitry Tkachenko use the power of dual charisma to train (and often give interviews) together. Therefore, I did not begin to divide them in half (suddenly, without each other, they will not be able to conduct trainings as effectively?). And, unfortunately, only one woman got on the list - Asya Barysheva - whose book “How to sell an elephant” was read, probably, by all professional sellers. Among the candidates was also Tatyana Sokolova, who recently released an interesting “Upgrade Sales”, but for certain reasons, she did not get into this rating.
I guess that's all I wanted to say as a comment. Of course, I did not want to offend, offend or upset anyone. If I forgot someone, I'll gladly include it. I will be glad if this rating is useful to you personally and your organizations. As always, I look forward to your corrections, additions, criticism and comments.
Sincerely,
Mikhail Lyufanov
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