Logos with the name of the company are their most common type, according to statistics, up to 70% of all modern logos belong to them. This is not surprising, because they perform a dual function, helping the audience to get acquainted not only with the symbols, but also with the brand name. This combination makes these signs as effective as possible, but still requires high professionalism from the designer - for a harmonious combination of pictures and text with each other. How to create a high-quality logo and, at the same time, invent original name for your business? Read this article!
Company name - why is it so important?
Among the seafarers of the past centuries, it was not in vain that the saying went - "whatever you call a ship, so it will sail." This rule still applies today, so it is recommended to choose the name of your company very carefully before you send it to sail the ocean of business. It should not only be original (which is not easy in itself), but also optimally match your specialization.
An equally important factor is the memorability of this word or phrase, a person will not “puzzle his head” for a long time, remembering the name of this or that company. In addition, the name must be attractive, pleasant to hear, and evoke positive associations in the audience. Most new customers will begin their acquaintance with your products or services with their brand, and are unlikely to be willing to pay money for something that does not inspire confidence in them.
If you have not been able to decide on how to beautifully and accurately name your company, then we will be happy to help you in this matter. We invite you to view the list free names for brands below, and if you wish, you can use each of them without any restrictions. We specially designed them. The only thing is, we cannot guarantee that at the time you read this article, someone has not used the name before.
Examples of free company names in English
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| Caratch | Caromni | Stepegg | Caraipi |
| Netelectra | cafesea | cafefire | wood tap |
| Reelectra | cafejar | Cafemirror | Electra |
| The Car Group | bestofstep | engine cafe | Nuelectra |
| carer | soft dude | Woodcell | Targetwood |
| Cardecu | Stephq | sweetwiki | Hubwood |
| wow step | Reget | Telesweet | Woodoffers |
| Steploop | carroch | cabinsoft | Electraall |
| Carceag | ranch soft | Softjunky | Woodrace |
| titanic power | Trycup | Goldalpha | Zippy high |
| Leaderhigh | Herowild | Timeneo | Vipever |
| Funvita | Nextwavefashion | Safetyvita | Vitaprofessional |
| Surface fashion | Hugecake | Morenova | Joyprofessional |
| Availgold | Primal team | Winnerelite | rightelite |
| Meelite | Dayneo | Novagenius | Onlynova |
| firstwiz | Pitchlook | Maximateam | Royalprimary |
Another effective way to get a name for your new brand is to use special . Today, there are dozens of similar services on the Internet, both in English and in Russian. In the next section of our article, we will consider the most famous of them.
Popular brand name generators
Below we have listed the popular services that will help you choose the best name for your future company for free, as well as check if it is free for it. So, these include:
The world-famous online shopping platform also offers users a convenient tool for choosing a unique name for your company. It is important that the Shopify generator not only looks for original combinations of phrases (based on the subject of your business), but also checks for free domain names for them;
Another specialized service designed primarily for start-ups - young innovative companies. Allows you to select suitable titles and domain names for one or more keywords. You will then be presented with a wide range of results sorted into a number of categories (general, similar, new, funny, combined, SEO, etc.);
A simple but functional site will help you find several tens of thousands of possible combinations of company names in a matter of seconds, based on the entered keywords. The service allows you to sort the results by topics (short, business, technology, modern, etc.), quickly check the domain name for each, and save your favorite options to your favorites.
Once you have chosen the best name for your business, it's time to place it on a bright, original and memorable logo.
How to create a logo with a company name?
Every entrepreneur faces a lot of difficulties and problems during the time, especially if this is your first business. During the launch of an enterprise, a number of issues have to be addressed - from choosing a relevant niche to obtaining permits and finding reliable business partners.
Special attention should be given to the positioning of your brand, this task should be done immediately after selecting its name. So, if you have already found the perfect name for the company, then we recommend moving on to developing a personal logo,. This sequence of actions will help you save your time and money on ordering naming and corporate identity.
After all, corporate identity is the most important component of promoting any business, with its help you can create a visual image of your company, make it as recognizable as possible and stand out noticeably from competitors.
In addition, the unique corporate identity visualizes corporate ideas and values, improves the image and builds trust in the brand, and increases the effectiveness of any advertising campaigns.
In addition to the logo and name (which are considered its basis), modern corporate identity includes a lot of other components. In particular, these are sets of colors and fonts, as well as a set of printing with business cards, letterheads, calendars, envelopes and other materials designed in a single style.
Large companies spend huge budgets on the development of their logos and corporate identity, ordering these services from well-known design bureaus. However, novice entrepreneurs often cannot allocate any serious funds for these products, so many have to create a logo on their own using graphic editors.
However, there is one more effective method creating a high-quality logo with a name for which you do not need high costs or design skills. To be more precise, Logaster offers visitors several options at once - you can use the logos prepared by us or design them yourself using the powerful functionality of our service. To do this, just enter the name of the brand and select its theme, then you will be offered dozens of possible options, each of which can be quickly edited (font, color, icon, text) and downloaded to your computer in one of the appropriate formats (PNG, PDF, JPEG , SVG).
As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought-after, among all existing species logo
Examples of logos created on our website
As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought after, among all existing types of logos. We hope that our article has given you some tips on how to find the perfect dream logo for your project, which will help it achieve success and audience recognition.
Each of us sees these logos every day, but not everyone understands what secret meaning lies in them.
So, it's time to expose the logos that flash before our eyes every day!
If you think that the logo of the Korean titan Hyundai symbolizes the first letter of its name, then you are deeply mistaken! H is a symbolic image of a client and a customer shaking hands.
Who hasn't heard of the Adidas brand? It was formed in honor of its founder - Adolf Dassler. The logo was endlessly changed, leaving only one element intact - the three stripes. The modern logo is depicted in the form of a mountain. This is a symbol of the obstacles that every athlete will certainly face.
Renowned designer Rob Yanov, who worked on the Apple logo, purchased a bag of apples and drew them in a frenzy, trying to keep the shapes as simple as possible. A piece of apple was bitten off as an experiment. Oddly enough, the word byte is translated as a bite. What a coincidence!
Sony Vaio - the owner of an outstanding logo. Its first two letters are a wave that represents an analog signal, the last two letters symbolize a digital signal.
There is nothing supernatural about the Amazon logo. The yellow bright arrow is the customer's smile, because Amazon employees wish their customers happiness. The smile arrow combines two letters A and Z. This suggests that you can buy everything on the portal - from A to Z!
Baskin Robbins has a bright and appetizing logo. If you look closely at the pink part of the picture, you can see the number 31. This is the number of flavors of ice cream that customers can try.
Many people believe that the Toyota logo is a stylized head of a cowboy wearing a hat. But everything is much more complicated. In fact, it depicts the eye of a needle and a thread threaded through it. The thing is that before the company was engaged in looms. There is one more subtle nuance - if you put all the elements of the logo together, you will get the name of the company.
Continental manufactures car tires. One of them became the two capital letters of the logo. If you look closely, you can see the drawing of the wheel in perspective.
The Formula 1 logo literally screams about speed. An attentive viewer will notice the number 1 between the letter F and the red stripes.
love to watch interesting video videos and attach them to your online whiteboard? The inventors of Pinterest propose to “pin” videos using a virtual needle, which is the letter P in the logo.
It's hard to believe, but Beats deciphers its logo as a music lover in headphones. The logo contains two elements - the letter B and a red circle ... Simple and incomprehensible!
Toblerone is a well-known global manufacturer of delicious chocolate. This brand is inextricably linked with the city of bears Bern. That is why the Toblerone logo depicts a bear standing on its hind legs.
BMW began its history in the aviation industry, so the logo says so. Some believe that in the center of the logo is a moving propeller with blades. But no, it's very simple, it's just a part of the Bavarian flag.
In the center of the LG logo is a smiling man. Because the company's employees treat their customers like human beings, which they want to emphasize. Some skeptics believe that the company logo is based on the character of the Pac-Man game.
Evernote employees believe that some animals remember information as well as humans. That is why they put the logo of an elephant on their logo, which has a slightly bent ear, like paper. With such an elephant - a note from Evernote, the user will not forget anything!
The hidden meaning of the Coca-Cola company is amazing! To boost sales in Denmark, they placed the Danish flag between the O and L.
Every day a person comes across hundreds of logos. They are so familiar that few people think what they mean. But in fact, even the simplest logos often take months and millions of dollars to create, and almost every one of them has some subtext. In our review of 10 famous logos with a decoding of their meaning.
1. Fedex
The logo of an American logistics company consists of 2 parts: the inscription "Fed" in purple and "Ex" in orange. It seems to be nothing special, so why did such a modest logo win dozens of awards? The answer is simple - the space between the letters "Ex" forms an arrow, which on a subconscious level is associated with the speed and professionalism of the company.
2. McDonald's
Most people think that the logo of the McDonalds fast food restaurant chain is nothing more than the first letter of the company's name, painted in golden color. However, fans of Freud's theory argue that this form of the letter evokes associations with a nursing mother's breast.
3. Museum of London
The Museum of London is dedicated to the history of this city from the time of its founding to the present day. In 2010, the museum management decided to update its image in order to become more attractive to a younger audience. The new logo was made in bright colors and is sure to attract attention. At a glance at new logo a map of London appears immediately. And each of the colored contours is the boundaries of the city limits of the British capital in different historical eras.
4. Adidas
The name of the famous manufacturer of sportswear and accessories arose from a combination of the first and last name of its founder, Adolf Dassler. Over the 66 years of the company's existence, its logo has changed several times, but it has always had three stripes. Today, the logo has three slanted stripes in the shape of a triangle, which symbolizes the mountain. This metaphor means conquering new peaks.
5.Mitsubishi
Mitsubishi was founded in 1873 as a result of the merger of two shipbuilding companies. The company's logo appeared by combining the coats of arms of its creators - the three-leaf crest of the Tosa clan and three diamonds of the Iwasaki family. The three diamonds symbolize reliability, integrity and success, while the red represents trust and attracts customers to the brand.
7. Google
The Google logo looks very simple - just a regular inscription, the letters in which have different colors. In fact, when creating the Google logo, the designers wanted to capture a sense of the company's "rebellious spirit". The secret of the logo lies in the colors of the letters: the primary colors (blue, yellow and orange) are suddenly interrupted by a green letter that is out of the scheme. So Google decided to highlight its non-standard and unwillingness to play by the rules.
7. Animal Planet
Previously, the Animal Planet logo featured an elephant stretching its trunk towards a miniature Earth. However, in 2008 the channel was rebranded in order to increase its appeal to a wide audience. The channel had to get rid of long and boring documentaries and move on to captivating reports. The new logo, as Animal Planet explained, should represent instincts, the jungle and primal emotions. Quite a lot of emotion for an emblem that had one letter upside down.
8. NBC
It's no secret that the NBC logo symbolizes a peacock, but few people know why this is so. It was actually a marketing gimmick to get people to buy color TVs. At the time the logo was created, NBC was owned by the electronics company Radio Corporation of America (RCA). RCA wanted to show the public that the relatively high price of a TV was entirely due to the ability to view pictures in color.
9. Amazon
At first glance, the Amazon.com logo is very simple - the name is in bold black with a curved yellow arrow underneath. But what does this arrow symbolize? First, it represents the smile of a satisfied customer. And secondly, the yellow arrow goes from the letter "A" (the first letter in the Latin alphabet) to the letter "Z" (the last letter of the alphabet), which symbolizes the diversity of Amazon products.
10. Pepsi
The Pepsi logo is a simple circle with the top half red and the bottom half blue, with a wavy white line between them. At first glance, these are the colors of the American flag. But in fact, Pepsi has spent hundreds of millions on its current logo. The branding agency that designed the logo for Pepsi released a 27-page report outlining the many meanings behind the logo. It symbolizes the Earth's magnetic field, feng shui, Pythagoras, geodynamics, probability theory, and more.
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Do you know what is encrypted in the name of the IKEA store? And what inspired the author of the Android logo? So we didn’t know until we took up the creation of this article.
site offers a look at the history of the world famous brands and find out what influenced the creation of such important details as the logo and name.
According to Davis Bradham, the inventor of Pepsi, his drink, made from a mixture of sugar, water, caramel, lemon oil and nutmeg, aided digestion. That is why he came up with name for it, based on the word "dyspepsia" is a collective term for digestive disorders.
The logo for more than a century of the history of the drink has changed several times. Today it is a circle of blue and red halves separated by a white wave. It is curious that the company had to pay more than $ 1 million for it. As conceived by the authors, it supposedly contains many references to the earth's magnetic field, the Pythagorean theorem, and the theory of the golden section. But one reference becomes much more obvious - to the colors of the American flag.
Chupa Chups
Enrique Bernat once noticed that parents often scold their children for their hands stained with sweets. Then he came up with the idea of \u200b\u200bselling lollipops, and this simple but ingenious decision made him rich.
The name of the candy comes from the Spanish verb chupar - "to suck". But with the logo, everything is much more interesting: at the request of the manufacturer, it was drawn by Salvador Dali himself. The artist suggested drawing a chamomile, and the colors were inspired by the Spanish flag. The shape for the logo was chosen for a reason: they decided to place the drawing not on the side, but on top of the candy, and the chamomile shape fit perfectly. In the future, the logo was subjected to minor changes, but in general its appearance remained the same.
Few people know, but the name of this Taiwanese company has an interesting history. Turns out, the founders originally wanted to name it after the mythological winged horse Pegasus(or Pegasus in English). But a little later they decided to drop the first 3 letters, so that their company ... simply located under the first letter in the telephone directory!
Most of the goods in this store are called some unpronounceable Swedish word, but the name is different. The founder of the company, Ingvar Kamprad, came up with an acronym, where the first letters of his name are encrypted and name of Elmtaryd farm in Agunnaryd parish, where he was born.
The logo itself is quite simply done, and its colors refer to the colors of the Swedish flag.
Android
According to one of the legends, the co-founder of the company Andy Rubin was once called an android because of his love for robots. Therefore, when he began to develop his own operating system, he chose this name for it.
The logo for Android was created by designer Irina Blok. She said that she was faced with the task of portraying a robot, but the desired image still did not come to mind. It's funny, but in the end, the pictograms that are usually drawn on the doors of the toilets came to the aid of the girl. And so a green man with antennas on his head appeared.
Starbucks
The founders came up with the name for the coffee shop almost by accident. Having gathered one evening, the entrepreneurs began to pick up words that begin with "St" - then it seemed to them that these two letters would be the best fit and sound strong in their own way. Suddenly, someone took out an old miner's map, where the city of Starbo was quickly found. And then friends remembered one of the heroes of the novel "Moby Dick" named Starbuck. This is how the name of the cult coffee house appeared.
Why does the sea siren flaunt on the logo? The fact is that, according to the plot, Starbuck, the hero of the novel, was assistant on the ship. So the creators decided to support nautical theme, choosing the image of a two-tailed mermaid from ancient Greek mythology.
The co-founder of the service, Kevin Systrom, was fond of photography even before the creation of Instagram. He especially liked the so-called instant shots taken, for example, with Polaroid. The word Instant is translated from English as "instant". And they can also be sent as messages, like telegrams - telegram. Instant + Telegram = Instagram.
The company logo, in turn, was inspired by the name: a slightly modified image of the Polaroid OneStep retro camera was the best fit for Instagram. Later it was changed and made more minimalistic, but the outlines of the camera are preserved in the logo to this day.
Virgin
Today Richard Branson is one of the most successful businessmen in the world, the owner of a conglomerate of companies from sound recording to air travel. He found such an unusual name for his future brands by chance. At one of the parties, some girl, either jokingly or seriously invited Richard to name his company Virgin (translated from English as “virgin, untouched”). But he did not save and gave the company just such an extravagant name. They say that courage and determination helped Branson build a real empire.
Amazon
Jeff Bezos launched his online bookstore in 1994 and immediately came up with a name for it. Amazon in honor of the deepest river in the world - the Amazon. It was only later that the assortment of the store expanded to a huge scale and became one of the largest online retailers in the world.
The company has changed its logo several times, and the one that is used today has its own connotations. Firstly, Bezos dreamed that his store would sell absolutely all goods - from "A" to "Z" (from A to Z in the Latin alphabet). That is why the arrow leads from the letter A to the letter Z.
Secondly, this same the arrow is shaped like a smile, symbolizing Amazon's desire to satisfy the needs of customers as much as possible and, even if only virtually, but meet visitors with a friendly smile.
Unilever
The world-famous corporation combines the products of more than 400 brands. A logo for such a huge company should be universal, understandable and recognizable. As it turned out, each U icon has its own meaning. For example, a plant represents the company's desire to save environment, waves - a symbol of purity and freshness, etc.
Company logos play an important role in their promotion and development. In the eyes of an attentive consumer, the corporate identity of a company decides a lot, if not everything. At different stages of their history, companies use different variations their own, which emphasize its values, loyalty to traditions, community and other qualities.
Often, the emblem only symbolizes a product or quality that is already well known to a wide range of consumers. For example, the golden arch on the McDonald logo instantly brings to mind a delicious big mac and fries. At the sight of the BMW logo, many imagine a prestigious car that indicates the high social status of its owner. Moreover, the logo forms the consumer's opinion about the company and what it produces.
We faced a difficult task - to select Top 25. But we did it! The authors of some logos are unknown, while the names of several designers are associated with other emblems at once. Some companies changed their logos so often that we just couldn't spend time on every variation and decided to focus only on the main ones. The development of company logos is a reflection of the development of world culture and it is interesting to study this process not only from the point of view of design, but also from the point of view of history!
Nike
Year of foundation of the company: 1964
Year of logo creation: 1971
Logo designers: Carolyn Davidson (1971), Nike (1978, 1985, 1995)
Company Founders: Bill Bowerman, Philip Knight
The history of Nike begins with the importer Blue Ribbon Sports, which in 1971 decided to expand its scope and began to produce sports shoes, laying the foundation for the Nike brand we know. The iconic swoosh on the company's logo didn't impress Nike co-founder Philip Knight, who said, "I don't like this emblem, but I'll get used to it."
The author of the logo was an unknown designer Carolyn Davidson, who received only $35 for her work! Davidson's emblem was inspired by the ancient Greek goddess of victory, Nike, and the checkmark symbolizes the movement and speed characteristic of this goddess. In 1978, Nike updated the logo with a bolder typeface and slightly moved the checkmark. No one expected that the “tick” would become one of the most recognizable emblems in the world and become such an autonomous symbol that in 1995 it would even replace the company name from the logo!
Coca Cola
Year of foundation of the company: 1886
Year of creation of the logo: 1886
Logo designer: Frank Mason Robinson (1886), Lippincott & Margulies (1969), Desgrippes Gobe & Associates, Turner Duckworth
Company Founder: John Pemberton
The author of the legendary Coca-Cola logo is Frank Mason Robinson, who, by the way, had nothing to do with graphic design, but was in charge of the company's accounting. The most characteristic feature of the emblem is the Spencerian font, which in late XIX century was widely used in official documents and correspondence. In 1890, the company added visual complexity to the emblem by enlivening the inscription with serifs and swirls that resembled cherries hanging from the capital letters "C". The new design didn't catch on - which was predictable - and today we still associate the company with the old beautiful Robinson emblem. Agree, it is hardly possible to come up with something better!
Ford
Year of foundation of the company: 1903
Year of creation of the logo: 1903
Logo designed by Childe Harold Wills (1909)
Company Founder: Henry Ford
It is noteworthy that Ford Motor became the third automobile company founded by the legendary Henry Ford. The first business went bankrupt, and Ford left the second company (which later became famous as the Cadillac brand). The original Ford Motor logo was an over-detailed circular icon with the company's name and location. In 1927, the redesign of the logo was timed to coincide with the release of the Ford Model A car: now the automaker settled on the familiar blue oval, which can safely be called a synonym for taste and style.
Apple
Year of foundation of the company: 1976
Year of logo creation: 1976
Logo authors: Ronald Wayne (1976), Rob Janoff (1977), Apple (1998-2013)
Company Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
The history of Apple's corporate identity begins with an ornate logo designed by one of the company's founders, Ronald Wayne. Wayne's logo was inspired by Newton's discovery of gravity. The logo was adorned with the quote “Newton…A mind that forever sails the uncharted seas of thought…Alone” and the name of the company “Apple Computer Co.” Steve Jobs, however, was not happy with such a complex composition and demanded that the emblem be changed to something “not so pretty.” So in 1977, Rob Janoff developed a beautiful new design with an image of an apple and the word “Apple”. The new logo was aimed at a younger audience and symbolized the computer's unique ability to display colors. And in order not to confuse an apple with a cherry, it was decided to make it bitten.
In 1984, with the release of the Apple Macintosh, Apple executives decided that the logo had already gained enough notoriety to represent the company alone, without a brand name. This decision turned out to be correct. Since 1984, the company has not changed its legendary symbol, experimenting only with colors and shadows.
Pepsi
Year of foundation of the company: 1893
Year of creation of the logo: 1898
Logo authors: Gould & Associates (1965), Landor Associates (1996), Arnell (2009)
Company Founder: Caleb Bradham
The Pepsi logo, destined to become one of the visual symbols of modern culture, was created by the founder of the company, Caleb Bradham. The concept turned out to be so successful that it was not until 1962 that the logo experienced its first significant change, saying goodbye to the word “cola” in the title. So only the word “Pepsi” remained on the logo on a red-white-blue background (which, by the way, symbolized the Pepsi bottle cap). Between 1971 and 2005, the emblem continued its path of simplification, each time becoming more minimalistic and stylish.
mercedes benz
Year of foundation of the company: 1926
Year of creation of the logo: 1902
Logo authors: Gottlieb Deimler (1909), Henrion Ludlow Schmidt
Company founders: Karl Benz, Gottlieb Deimler
It's hard to believe, but once the DMG (Daimler Motors Corporation) logo, coined in 1902, was not at all like the legendary three-pointed star that each of us recognizes today. Then it was an oval icon with the word Mercedes. Why "Mercedes"? That was the name of the daughter of the founder of the company, Gottlieb Deimler. And only seven years later, in 1909, Daimler registered the three-pointed and four-pointed stars as DMG trademarks. A three-pointed star was chosen as the trademark of the brand, which has become a symbol of the growing era of motor vehicles “on land, water and air”. So since 1910, a three-pointed star flaunted on the radiator of all DMG cars. In 1916, the decision was made to enclose the star in a circle: this is how the well-known Mercedes-Benz logo was born.
It should be noted that from 1916 to 1921, the logo also featured an inner circle with the word Mercedes inside. The laconic silver star we know today, enclosed in a circle, was first introduced in 1921, but soon gave way to an emblem reminiscent of the 1916 design. In 1926, the two auto giants DMG and Benz & Cie merged. This is how the Mercedes-Benz brand was founded, the new corporate image of which was something between the logos of the two companies: the DMG three-pointed star and the Benz laurel wreath. Along the inner edge of the circle were the words Mercedes and Benz. This design decision lasted until 1996, when the company realized that nothing could be better than the minimalistic DMG emblem of the 1921 model. And we completely agree with this!
McDonald's
Year of foundation of the company: 1940
Year of creation of the logo: 1940
Logo designer: Jim Schindler
Company Founders: Richard MacDonald, Maurice MacDonald
At the very beginning of its stellar journey, McDonald was known as McDonald's Famous Barbeque. On the 1940 logo, burger lovers could see the name of the company, in which the word Famous (in translation - “famous”) was underlined twice. In 1948, the firm changed its name to McDonald's Famous Hamburgers, and from 1948 to 1953 Chef Speedy served as its visual identity, until it was replaced in 1960 by the famous golden arches that formed the letter "M". The arches were written by Stanley Meston.
But the emblem's adventures didn't end there. In 1968, the company simplified the "M" and made the McDonald's logo black. This composition lasted until 1983, when the company opted for the logo, which today is unmistakably associated with the largest chain of fast food restaurants in the world. On a red background there was a white inscription and golden arches. In 2003, under the letter “M”, the slogan “i’m lovin’ it” appeared, which today can be seen on the packaging of the company’s products. As part of a 2006 redesign, McDonalds decided to simplify the emblem as much as possible, leaving only the gold letter "M".
Levi's
Year of foundation of the company: 1850
Year of creation of the logo: 1890
Logo by Landor Associates (1969)
Company Founder: Levi Strauss
Today, the Levi's logo exists in two versions: a simple white lettering on a red background and an image with two horses. This logo is still used on patches on Levi's jeans as a symbol of their durability. No less famous red emblem was invented only in 1940 in an attempt by the brand to stand out from other manufacturers. In 1969, Levi's introduced its new batwing logo designed by Walter Landor & Associates. The fans of the denim brand liked the new icon no less than the two previous ones.
Burger King
Year of foundation of the company: 1954
Year the logo was created: 1954
Logo by: Sterling Brands
Company Founders: James McLamore, David R. Edgerton
As the second fast food chain in the world, Burger King has managed to create a strong visual identity that is second only to McDonald's golden arch. But, to be honest, such an opponent is not ashamed to lose! And it all started with a rather complex emblem, on which the king (the same Burger King!) importantly sat on a burger. While the character is still used in the brand's ads, the logo itself underwent a major change in 1969 when the idea of the two halves of a bun was conceived. This image turned out to be so successful that it still remains the main element of Burger King's corporate identity. However, in 1998 the emblem was improved: its composition was expanded with a blue circle and became more voluminous.
Year of foundation of the company: 1998
Year of logo creation: 1997
Logo designer: Sergey Brin (1997, 1998), Ruth Kedar (2000, 2010)
Company founders: Larry Page, Sergey Brin
The history of the Google logo begins in 1997, when one of the founders of the company, Sergey Brin, developed its design in the GIMP graphics program. It was a "raw" version of the current Google logo. Further, the logo was changed and an exclamation mark was added to it (in imitation of the Yahoo! emblem). In 2000, designer Ruth Kedar improved the logo by removing the exclamation point. The new emblem served the company until 2010, gaining incredible popularity in 11 years. In 2015, the firm presented its latest on this moment logo.
Warner Bros.
Year of foundation of the company: 1918
Year of creation of the logo: 1923
Logo by Saul Bass (1972)
Company founders: Albert Warner, Harry Warner, Sam Warner, Jack Warner.
Familiar to every cinephile, the shield adorned (in one form or another) the emblem of the Warner Bros. film company. throughout its history. This emblem first appeared in 1923: above the letters WB, which formed the shape of a shield, there was a photograph of a film studio. In 1929, it was decided to abandon photography: now the words Warner Bros. were located above the abbreviation WB. Pictures Inc., and under it - the word Presents. In 1936-37, the film company removed all the words from the image, leaving only the shield. In 1937, the shield became three-dimensional. This logo lasted until 1948, when a real revolution took place in the cinema: the image became colored.
In the period from 1948 to 1967, on a blue shield with a gold border, there was a voluminous golden abbreviation WB. In order to most successfully demonstrate the new color possibilities of cinema, it was decided to expand the shield and add brightness to the shades. In 1967, the logo underwent a radical change: the controlling stake in WB passed to the Seven Arts film company. The famous shield became simpler and more angular, and below it was the name Seven Arts. In this form, the icon existed from 1967 to 1970. In 1970, the Warner Bros. Seven Arts became the property of Kinney. National Company, and now the inscription A Kinney National Company flaunted above the shield. In 1972 Warner Bros. briefly used an emblem very similar to hers old logo sample 1948. In the same year, designer Saul Bass drew a new logo that lasted until 1984. The new emblem was much simpler than previous variations: this time the letter "W" was stylized in such a way that it began to resemble three intertwined arcuate lines. In 1984, the company returned to the 1948 blue and gold shield, but this time the colors were brighter and the composition more stylish. The film giant did not change this beautiful logo until 2013. Over the past few years, the emblem, while retaining its basic elements, has changed from film to film, becoming a field for experimentation with various color and animation solutions.
IBM
Year of foundation of the company: 1911
Year of creation of the logo: 1886
Logo by: Paul Rand (1956, 1972)
Company Founder: Charles R. Flint
The year of birth of the IBM logo is considered to be 1924, when the Computing-Tabulating-Recording Company changed its name to the more solid and resounding International Business Machines. Logically, the name change was followed by an update to the corporate identity: the ornate, hard-to-read CTR emblem from 1911 gave way to a new icon, on which the International Business Machines name was located in the shape of a globe. In 1947, the modernization of the computer giant required another revision of the company's visual style. So the globe was replaced with a minimalist inscription IBM, which remains the same symbol of the company to this day. In 1956, designer Paul Rand made the abbreviation more "weighty", emphasizing the reliability of the company and its high status. In 1972, in response to changes in the company's positioning, Rand introduced a lighter, "striped" logo, which this time symbolized speed and dynamism.
NASA
Year of foundation of the company: 1958
Year of creation of the logo: 1958
Logo by: James Modarelli (1959, 1992), Danne & Blackburn (1974)
Company Founder: US Government
The first NASA logo dates back to 1958, when the US National Aeronautics Advisory Committee was reorganized into NASA. It turns out that NASA has not one, but three emblems: a badge (the so-called “meatball”), a logo (“worm”) and a seal. The seal was approved by President Eisenhower himself, and then President Kennedy made some changes to it.
Microsoft
Year of foundation of the company: 1975
Year of logo creation: 1975
Logo by: Scott Baker (1987)
Company Founders: Bill Gates, Paul Allen
The first Microsoft logo was created in 1975 and was used until 1979. The emblem was developed in accordance with the current design trends of the time. In 1980, the company opted for a simpler and more stylish logo: this time, the Microsoft lettering was placed in one line. In 1982, the world saw an updated Microsoft logo with a fancy letter "O". The new image was very fond of consumers, and its write-off "in the archive" in 1987 caused a flurry of indignation. The visual story of the brand continued with the laconic “Pac-Man logo” designed by Scott Baker: the slit between the letters “O” and “S” evoked associations with speed and rapid development. The heyday of the computer giant came in the late 90s and early 2000s, and its simple, even inconspicuous logo has become one of the most recognizable design ideas in the world.
Adidas
Year of foundation of the company: 1920
Year of creation of the logo: 1949
Logo designed by Adi Dassler (1949), Kathe and Adi Dassler (1971), Peter Moore (1997)
Company founder: Adi Dassler
The logo of the manufacturer of sports shoes Adidas was designed by the founder of the company, Adi Dassler, who had the idea to decorate the shoes he produced with three stripes. The emblem gained instant popularity and did not change for many years (only the shape of the stripes changed slightly). In the 60s, Kathe and Adi Dassler came up with another emblem for clothing in the form of a shamrock. In 1997, the firm introduced a cool new corporate symbol: three slanting stripes arranged in the shape of a mountain, symbolizing the challenges the company faces and the goals it sets for itself.
Starbucks
Year of foundation of the company: 1971
Year of logo creation: 1971
Logo by: Terry Heckler (1971, 1987, 1992), Lippincott and Starbucks International Creative Team (2011)
Company Founders: Jerry Baldwin, Gordon Bowker, Zev Siegl
In 1971, while looking for inspiration for their signature style, the founders of the coffee house came across a 14th-century woodcut of a mermaid (siren) with two tails. This image was destined to become famous all over the world. Based on a rare find, Terry Heckler designed an emblem with a naked siren, whose head was crowned with a fancy crown. It is noteworthy that at that time the company bore the long name of Starbucks Coffee, Tea, and Spices. Subsequently, Heckler improved his creation more than once. The first redesign dates back to 1987, when II Giornale and Starbucks merged into one company. Then, in 1992, Heckler finalized the emblem once more: now the siren smiled shyly, and her crown and tails became less pronounced. The latest changes were made in 2011, when the design team removed the outer circle from the emblem, leaving only the image of a beautiful mermaid, and changed the background color from black to the signature green. Such a bold step was justified by the fact that over the 40 years of the logo’s existence, the siren has become so strongly associated with the coffee brand that even people who prefer tea recognized it.
Volkswagen
Year of foundation of the company: 1937
Year of creation of the logo: 1939
Logo authors: Franz Xavier Reimspiess (1938), Meta Design (2007)
Company founder: German Labor Front
The company Ferdinand Porsche held a competition for best logo for a new Volkswagen car. The winner of the competition was the designer Franz Reimspiess, who, by the way, improved the engine for the Beetle model in the 30s. The original black-and-white logo included the VW abbreviation and a swastika, which was a reflection of the Hitler regime then dominant in the country. The second logo no longer contained a swastika and in its shape looked more like a wheel than a fan (as was the case with the previous version). After the Second World War, the automaker passed into the hands of the British, who renamed it the Beetle and redrawn the logo. The VW abbreviation remained, but the circle was not censored due to its association with the Nazi flag. But there were no buyers for the Volkswagen factory, and the company had to be returned to the German government. Over time, the company abandoned the black and white color scheme, and the modern automaker icon is made in friendlier blues and grays.
Visa
Year of foundation of the company: 1970
Year of creation of the logo: 1958
Logo designed by Greg Silveria (2006)
Company Founders: Dee Hawk, Bank of America
The first VISA emblem, which dates from the year the company was founded, featured the word VISA in two lines (the upper letters were in blue and the lower ones in yellow). In 2006, the firm opted for a more visible and recognizable typeface. In 2014, the entire inscription became blue. The new logo is now featured on all marketing and promotional materials for the company.
Shell
Year of foundation of the company: 1907
Year of creation of the logo: 1900
Logo designed by Raymond Loewy (1971)
Company founders: Royal Dutch Petroleum Company, "Shell" Transport & Tranding Company Ltd.
The Shell icon has always been based on a shell, but with each redesign, the emblem has become less and less like its prototype. Back in 1900, the logo featured a simple black and white shell. In 1948, it was decided to paint the image in red and yellow shades. Since then, the icon has hardly changed. Over the course of several decades, only the position of the name of the oil company changed, but in 1999 it was decided to say goodbye to it as an unnecessary element.
lego
Year of foundation of the company: 1932
Year of creation of the logo: 1934
Logo author: unknown
Company Founder: Ole Kirk Christiansen
The very first logo of the toy company in 1932 can be safely called an example of minimalism: it was a simple LEGO lettering. So the founder of the company, Ole Kirk Christiansen, paid tribute to his hometown of Billund in Denmark. In 1936, LEGO painted its logo in bright colors, making it look like a toy itself. In 1950, the LEGO name was enclosed in a circle, along the outer edge of which was the inscription Billund Danmark. Three years later, in 1953, LEGO introduced a new logo with white letters on a red background. In 1956, the word System was added under the name of the company, and the LEGO inscription itself acquired a black outline to attract attention. In 1973, it was decided to abandon the word System, and the LEGO inscription acquired another, this time yellow, outline. The modern emblem of the Danish toy company has been used since 1998, bringing joy to millions of children around the world.
Hewlett-Packard Company (HP)
Year of foundation of the company: 1939
Year of creation of the logo: 1939
Logo by: Landor Associates (1999), Liquid Agency (2008)
Company Founders: Bill Hewlett, David Packard
Surprisingly, the Hewlett-Packard logo has hardly changed since its introduction in 1939. In 2011, there was talk of making the logo dynamic by drawing diagonal lines across the H and P, but nothing came of it. In 2016, the logo was changed and now consists of four lines that symbolize the letters “HP”.
gap
Year of foundation of the company: 1969
Year of creation of the logo: 1969
Logo by: Laird & Partners (2010)
Company Founders: Donald Fisher, Doris Fisher
From 1969 to 1986, the logo of this popular clothing manufacturer was only the name of the company, without any additional elements. The name was then enclosed in a blue square. The audience liked this simple but self-sufficient composition so much that an attempt to modernize the emblem in 2010 caused a wave of indignation, and the company had no choice but to return to the old version.
Canon
Year of foundation of the company: 1937
Year of creation of the logo: 1934
Logo author: unknown
Founders: Takeshi Mitarai, Goro Yoshido, Saburo Ushida, Takeo Maeda
Few people know that the original logo of the Japanese company Seiki Kogaku Kenyudho depicted the goddess of mercy Kannon, who enjoyed great reverence among Buddhists. In honor of the goddess, the first Kwanon camera was named. After an incredible commercial success in 1935, the company expanded production and decided to update its corporate identity. So in 1956, the well-known red logo was released to all of us.
bmw
Year of foundation of the company: 1916
Year of creation of the logo: 1916
Logo designed by Franz-Josef Popp
Company founder: Franz-Josef Popp
The automobile company BMW (or Bayerische Motoren Werke GmbH) was formed as a result of the merger in 1916 of two aircraft engine factories (Gustav Otto's Flugmaschinenfabrik and Rapp-Motorenwerke). The prototype of the BMW badge we know is the Rapp-Motor, which featured the silhouette of a horse and the Bavaria flag with its recognizable blue and white pattern. So born BMW logo: two white and two blue quadrants enclosed in a black circle. After the end of the First World War, the company switched from serving the military to the production of cars, but its emblem has remained virtually unchanged since 1917. The most notable transformation took place in 2000, when the logo received a three-dimensional effect, which, by the way, suits it very well!
Audi
Year of foundation of the company: 1909
Year of creation of the logo: 1910
Logo authors: Lucian Bernhard, Professor Arno Drescher, Meta Design (2009)
Company founder: August Horch
The first logo of the automaker Audi was an example of art nouveau style and was used from the very beginning of the company until 1932. In 1932, the four intertwining rings that everyone would recognize today appeared when Audi teamed up with DKW, Horch and Wanderer to cut costs in the face of an economic downturn. The rings symbolized the unity of the four companies that were now part of the Auto Union AG concern. In 1965, the group was renamed Audi and was then taken over by the Volkswagen Group. For its 100th anniversary in 2009, Audi redesigned its badge, giving it a more beautiful and sophisticated look.
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