Anyone interested in this article has the right to ask: "What prompted a career officer, far from heraldry, to start creating an emblem? Why did he need it? What is this emblem supposed to symbolize?" These questions can be answered in two lines. But it is difficult to understand or accept the answer without knowing the history of creation. The story is unique in its own way.
On December 27, 1987, the Naval Flag of the USSR was raised for the first time on the heavy aircraft-carrying cruiser "Baku". The cruiser was the fourth in a series of ships of project 1143. By that time, the lead ship "Kyiv" already had rich traditions, a glorious history and more than one thousand nautical miles astern. "Baku" was destined for a different fate. In 2004, the ship was withdrawn from the Navy and donated to India on the condition that it be modernized and re-equipped according to project 11430 in the city of Severodvinsk at SEVMASH. In December 2006, the 12th crew of the project 11430 ship was formed. The uniqueness of this event is that at the time of the formation of the crew, the ship was no longer the property Russian Federation, nor the property of SEVMASH.
The crew included officers and warrant officers from all over the Northern Fleet, as well as those called up from the reserve. Separation from families, domestic disorder, worsening financial situation (and much more) cannot be attributed to favorable conditions for team building and achieving high military discipline - the basis for the successful completion of tasks. To solve the problem of rallying the newly created team, a number of measures were planned, among which, in my deep conviction, an important place was occupied by the creation of symbols.
The very process of creating the emblem served to unite the crew. I signed an order to hold a competition among the personnel for the best sketch of the emblem, in which I set the deadlines, the procedure for submitting works to the competition, and appointed a commission to select the winners. At the appointed time, about 30 works selected by the commission were numbered and posted to the public court. As a result of a secret ballot, three winners were determined.
The first place was taken by a sketch proposed by the head of the medical service, lieutenant colonel of the medical service Vladimir Vladimirovich Pleskach. Of no small importance in determining the winner was the presence of a description of the emblem: "Black heraldic shield. Black is a symbol of caution, wisdom, constancy in trials. In the center of the shield is a reared sea wyvern (a mythological variety of a dragon with two legs and a fish tail), silver (white) turned into left and symbolizing strength, wisdom, eternity. The right paw of the wyvern is extended forward and slightly up, the left paw is lowered. The wings are raised and spread. In silver, it symbolizes nobility, purity and justice. In this context, the wyvern combines three elements - water (fish tail), air (wings) and the element of fire. At the bottom of the shield are blue wavy lines symbolizing the sea."
Assistance to V.V. Pleskach in creating a sketch was provided by his comrade in the service at submarines Andrey Dmitrievich Malyshev. In addition to special knowledge in the field of heraldry unfamiliar to me, Andrey Dmitrievich also skillfully applied computer graphics when creating an emblem. I began to actively cooperate with A.D. Malyshev. My participation consisted in expressing wishes to him: "... my wishes:
- Since this is an emblem, and not a coat of arms, it should be against a black circle with a yellow ring, like the emblem of the Navy.
- The creature must be positioned so that, when worn on the right sleeve, It faces forward.
- Crown - YES.
- The color of the creature is gray with a yellow belly and a red tongue. Beautiful.
- I am strongly against Shields, Swords, Arrows, etc. and so on. The crew has other tasks and goals other than defense and attack (testing the ship and training Indians). So suggestions for options:
- In the left (upper) paw, It can hold a symbol of teaching (learning), such as a tree branch or a book. You can put the symbol of the testers (if any) in this paw. It's even preferable. With his right paw, Ono can rest on a fragment of a globe, on which the route of the ship's passage from Severodvinsk to the Kadamba naval base, Karwar, Karnataka, is schematically and recognizably depicted (highlighted). In this case, the fragment of the globe will occupy the lower third of the background. In this case, the tail will need to be straightened a little, more opening the globe. On the globe, the ocean is blue (blue), the continents are yellow (gray). You can "play" with the colors.
- The second option provides an old-style map (rolled corners, torn edges) with the same route, which It holds with both paws. On the map on a white background, yellow continents and a red transition.
- The third option: in the left paw - see option a) (i.e. symbol), in the right paw - see option b) (i.e. - map)."
We were forced to communicate e-mail, because Andrei Dmitrievich lives in St. Petersburg. During this communication, various options for the emblem were discussed. Here are some of them:
As a result of creative cooperation, the emblem was born, which is now worn by the officers and midshipmen of my ship. Here is its description: "On a triangular (Varangian) black shield, a silver (gray) crowned sea wyvern turned to the left. In the right paw of the Wyvern there is a torch, in the left - a round shield with an emblem inscribed in its center naval aviation framed in colors corresponding to the state flags of Russia and India. The body of the wyvern smoothly turns into a fish tail, the wings are raised, straightened. The belly of the lizard is golden (yellow):
The torch is a symbol of beginning, knowledge.
Silver symbolizes nobility, frankness, as well as purity, innocence and truthfulness.
Black color is a symbol of caution, wisdom, constancy in trials.
Gold, the king of metals, symbolizes nobility, power and wealth, as well as Christian virtues: faith, justice, mercy and humility.
Red stands for bravery, courage, love, as well as the blood shed in the fight."
The choice of the Sea Wyvern as the emblem of my crew, of course, was influenced by the content of the emblem of the only one in Navy Russian Federation aircraft carrier "Admiral of the Fleet of the Soviet Union N.G. Kuznetsov", whose emblem is a griffin. Some of the officers and midshipmen serving with me on the Indian aircraft carrier used to serve on the Kuznetsov, and those who came from other ships and units go to sea on it to get ship practice. And the ships themselves are similar to each other. After all, both are based on one project 1143.
What gave the crew the creation of a nominal emblem? First, rallying around solving a non-standard problem. Secondly, there was an additional motivation to observe military discipline, especially in the city, in full view of the civilian population. After all, now everyone sees that this is not a representative of the Navy in general, but of a specific team in particular. In the garrison, the appearance of a new emblem did not go unnoticed. And although this event did not cause a boom, it served as an example for other military teams.
The history of this logo originates from the history of the name. As you surely know Steve Jobs set a condition for his colleagues: “I will call the company an apple if you don’t come up with a better name in an hour!”. Why an apple? In English - and American - languages, the word "apple" is an indispensable illustration of the first letter of the alphabet - "A". Therefore, if an English-speaking person is asked to name any word, the first thing he will think about is “apple”. By the way, there is no such association in the Russian language: we have the letter “A” illustrated by different pictures, here is a stork, and a watermelon, and a bus, and the word “alphabet” itself. The know of our ancient ancestors would have had no doubts: they would have called the word "az" - "I", which gave the name to the first letter of our alphabet.
So the company was named Apple. We need to design a logo! They began to remember associations with this word. We omit Adam and Eve: obviously not a computer topic. And here Isaac Newton who supposedly had an apple fall on his head is another matter! Symbolizes a breakthrough in science, very suitable for computers! And the first Apple logo depicted Newton sitting under a tree, who was about to fall on his head with an apple.
This, of course, is very good and highly intellectual, but it is unsuccessful for a logo. Something simpler is needed to be remembered immediately! And so Rob Janoff creates new logo: a symbolic image of an apple! “Looks like some kind of tomato!” - Steve Jobs is dissatisfied and ... Rob offers the very idea: let apples will be bitten! Not to be confused! However, according to another version, Rob drew great amount apples in all variants: both bitten, and gnawed, and quarters. And I chose this picture myself.
The developed logo is cheerfully painted in six colored stripes: after all, Apple produces computers with color monitors - a rarity in those days! Over time, the logo changes: six colors are no longer relevant, and unnecessary associations with one cheerful organization that has chosen a rainbow as symbols are also useless.
Embroidered logo "Sberbank Technologies"
Sberbank logo embroidery
We are moving to our region and are interested in the history of the Sberbank logo. By the way. The bank itself was founded in 1841 by decree of Emperor Nicholas I himself - this tsar is usually remembered only by the fact that he sent the Decembrists into exile, but the man managed to establish and found a lot of things!
The old emblem of Sberbank was invented a long time ago and symbolized the piggy bank in imperial times, in which banknotes are put. However, a few years ago, the logo was made more modern: they added three-dimensionality, a sun glare, and the old banknotes now look more like checkmarks: apparently, they symbolize the quality of service. Like, choose Sberbank, tick the box for it.
On the Internet you can find quite curious propaganda about what the emblem of Sberbank actually is. Masonic sign: the dominion of the Masonic pyramid over the globe. Happens. It seems that Comrade Freud could also have his own ideas on the interpretation of the logo. Everyone sees what they want to see.
Nike - in Russian it should be read as Nike, not Nike - was named after goddess of victory Nike. The founder of the company, Phil Knight, ordered a logo for a college student with the task: "Let him depict the movement!" The student brought a huge number of sketches, but Knight did not like any of the options. However, the time for the sale of goods was approaching. I had to stop at something, and the now famous checkmark was chosen: it symbolizes the wing of the goddess Nike.
Initially, the check mark crossed out the name of the company, which was unsuccessful, and the inscription soon moved higher. Over time, the company became so popular that the need for a name was eliminated. Now the Nike logo is just a swoosh-wing.
The history of the Nestlé logo is one of the oldest of modern ones. In 1866, the pharmacist Henry Nestle was trying to create an analogue of mother's milk for children who, for various reasons, are deprived of breastfeeding. Nestlé marked its products with its own family coat of arms, which depicted a bird in a nest.
Later, create a company, Nestle took this motif as a basis, but instead of one sitting bird, three hungry chicks and a mother who flew in to feed them appeared: remember, it all started with an analogue of mother's milk!
Order a logo in Promvyshivka
We embroider logos on any finished product, cut, fabric, leather. Order embroidery directly on our website or send us with your logo, its size and number of copies. We can also provide you with T-shirts, polos, baseball caps and other products from reliable suppliers.
The logos of the companies we embroider for can be found in the Clients section. And our works are in .
Leave a comment or ask a question!
The Cadillac sign is pretty interesting emblem. In its entire 111-year history, it has managed to change about forty times. Few emblems are transformed so often. Gilded flourish, stylized coats of arms, wings, crowns, inscriptions - what was there! But to date, the emblem, so far, has not changed. Well, the topic is quite interesting (especially for the owners of these cars), and it is worth talking about.
Historical facts
First of all, I would like to tell a little about the history that distinguishes the Cadillac sign. It is of great importance in this case.
The Cadillac badge is one of the few car emblems that truly lives up to its name. What does she represent? de La Mote Cadillac - one of the most distinguished noble families. The crown directly indicates the French origin, and the pearls testify to the six most ancient counties of this state. The seventh was probably decided to be added for aesthetic reasons.
And the heraldic shield directly testifies to the noble origin of the aforementioned family. The fourth and first quarters of it display the de la Mothe coat of arms. “Merlets” (birds) are a peculiar interpretation of the swallow. Arranged in groups, the birds became a symbol of the Holy Trinity. “Merlets” were awarded to knights who distinguished themselves in the crusades.
Color solution
Black color on a gold background is a symbol of wisdom and wealth. And it was decided to add the second quarter from the third to the coat of arms after extensive possessions joined the family.
The red field is considered a symbol of courage and valor shown in battles. The stripe, made in silver, is a reflection of mercy, purity, wealth and virtue. And blue symbolizes knightly honor. So the sign "Cadillac" has a very noble origin, and the meaning of each element included in it is quite logical.
Occasionally, between 1938 and 1939, impressive faceted wings appeared on the coat of arms. But then, considering the idea attractive, from 1940 to 1941 they began to decorate car hoods and trunks in this way. This hinted at harsh everyday life and a difficult situation.
The Cadillac badge, which adorned the "golden sixties", "silver seventies" and "bronze 80s and 90s", depicted the famous coat of arms framed by laurel branches. It looks very impressive. For a long time, just such an emblem crowned every Cadillac.
It was decided to transform the sign in 1999. The manufacturers wanted to emphasize the concern's desire to enter the new, upcoming millennium with improved cars even more effectively. The Cadillac sign, the photo of which is provided above, was decided to deprive the crown and the bird. And the wreath with the coat of arms was decorated to some extent in a graphic manner.
Thus, by combining the style of Piet Mondrian (a Dutch abstract artist) and the traditional emblem, we managed to make a new symbol in which we managed to harmoniously combine the branches of the future and the past, and combine science with art.
You probably immediately remember a car brand or a well-known product. This is the power of the logo. Today, many businesses are passionate about branding, where the logo has a special place. It is unlikely that in our modern times you can meet a business without a logo or trademark. By the logo to recognize among the many similar ones the right company much easier. So how did it all start? There are various ideas and points of view regarding the actual evolution of the logo. Let's take a sneak peek into the world of logo design, including its past, present and future.
Pictograms as the earliest types of logos
ancient pictograms. Taken from Shutterstock
Egyptian hieroglyphs. Taken from Shutterstock
The concept of "logo" is first encountered in Greek etymology. It is derived from the word "logos" and means "word". The Greeks were very dependent on logos, because thanks to them they could receive hidden messages from each other. In addition, ancient Roman and Greek coins were usually decorated with the monograms (called logos in the modern era) of kings. If you think that only the Greeks and Romans used logos for various purposes, you are wrong. Assyrian culture, Maya, Egyptian, Chinese and Babylonian cultures also used pictograms that can now be called ancient logos. If we talk about the XIII or XIV century, then there were monograms, which in modern times represent trademarks. Farmers, jewelers, merchants used trademarks in trade. The fact is that branding has been around for centuries. In those days, when a way to determine their livestock was not yet invented, farmers who kept large cattle, signs or stamps were imprinted on each animal using hot iron.
Logo design during the industrial revolution
When the century came in the 18th century industrial revolution, the development of logo design and branding has become even more relevant and intense. Companies gradually began to use brands as an element corporate culture. With product launches on a large scale, merchants and entrepreneurs had to find ways to make their products stand out from the competition and be unique. With the advent of new technologies, design has become increasingly popular. Development visual arts and lithographic processes have positively influenced the popularization of the logo. Going back to the 1890s, logos have found their way into corporate branding. For example, an insurance logo The Rock of Gibraltar was a huge success. Next was the dog logo in front of Nipper's phonograph.
The real history of logo and branding goes back to the 1950s. The Chase logo, which was created in 1960 by Chermayeff & Geismar, paved the way for modern logo design. Today designers use Newest technologies, including flawless graphics in abundance to create exemplary logo designs that are simply breathtaking. With the increasing level of competition and reaching new heights in design, logo design has become simply indispensable for business. In addition, if a business representative plans to launch a website, then the logo plays one of the decisive roles here. Today, it is simply impossible to afford to ignore the power of a logo. Its design in recent years has become simple yet extremely effective. Designers use different styles and fonts, visual effects, etc. to create an incredible business logo design.
What awaits us in the future?
Looking back at history and taking into account the current meaning of the logo, it becomes clear that the logo is increasingly becoming a vital component of branding. As designers become more experienced and use more and more new technologies, logo design becomes even more important and important part marketing strategy for business organizations. No matter what the naysayers say, logo design will continue to reach new heights in the coming years. What do you think, is it true? You are welcome to respond in the comments.
Every day we see beautiful posters, posters, posters on television, on beat boards, in public transport. We are surrounded by many names, slogans, logos. Some of them are little known, and some are known all over the world. But have you ever wondered how the logos of the most famous companies in the world? Where did the bitten Apple apple come from, why is the Nike checkmark so popular, and who invented it, why are the three stripes of Adidas so simple, but at the same time so popular? Today we will tell 7 small stories, each of which will tell about the creation of logos for famous brands. We are sure that this article will be of interest to everyone who is interested in the history of the development of large corporations, because it is with the logo that the life of the company begins.
Close relationship between Chupa Chups and Salvador Dali
Salvador Dali is one of the brightest and most famous representatives of the surrealist movement. The artist, sculptor, graphic artist, director and writer made an undeniable contribution to the development modern world. And, it would seem, what does he have to do with Chupa Chups. Not many people know that it was Salvador who created the world-famous logo of sweet candies on a stick.
The idea of producing sweet stick candies was so interesting and promising that the founders of the company did not spare a tidy sum of money to attract the well-known artist Salvador Dali to create the logo. Looking ahead, we can easily say that the money invested paid off with interest, because the Chupa Chups logo turned out to be interesting, simple, not intrusive and understandable.
| We recommend reading: |
As Dali himself said, the work on the logo took no more than an hour - from the development of an idea to its final completion. He took the colors of the Spanish flag as a basis, added rounded shapes to the letters, put it all in a frame, and that's it. Just like that, within one hour, one of the most famous and recognizable logos in the world appeared.
Carolyn Davidson and the famous Nike swoosh
Surely, every time you see the Nike logo, you ask yourself the question: “How did this tick become so popular?”. I don't know about you, but this question pops up in my head all the time. After all, a damn simple logo, but at the same time incredibly concise, clear, memorable. And the creator of the Nike logo is Carolyn Davidson. While still a student at Portland State, young Carolyn entered a competition to design a logo for a new company. Then her "tick" did not cause much enthusiasm among the leaders of Nike. “I don’t really like this logo, but I am sure that it will help us become popular,” said one of the founders of the company.
Very interesting fact that Carolyn received only $35 for her work. How much do you think this logo is worth now?
Frank Robinson and Coca-Cola
It would seem like this famous brand, such a recognizable logo, it was definitely developed by the team professional designers and marketers. Well, how else. Coca-Cola is known all over the world, and their red logo and peculiar font cannot be confused with anyone else. But in fact, everything is much simpler. The logo for Coca-Cola was created by Frank Robinson, an ordinary accountant of the company. At that time, they did not yet know what the company would be called, and Frank chose the name Coca-Cola. I placed this name on a red background, and used the standard script for that time to write. It was this "font" that was considered the standard of calligraphy and the beauty of calligraphy. This is how the world saw one of the most famous logos modernity. True, time took its toll, and about once every ten years, Coca-Cola changed the design of its logo. But those traditions, the red background and the special font that were laid down in the very first years, have never changed.
Milton Glaser and the world-famous "I Love NY" sign
Often on the streets you can see young people in T-shirts with the words "I Love NY". It is noteworthy that the creation of this inscription led to the birth of a whole fashion for “love confessions”. Now in every city you can meet people with inscriptions telling how much they love their city. In Moscow you can often see "I LoveMoskov", in London "I Love UK". It's not uncommon in other big cities, either.
| We recommend reading: |
And it all started with the fact that a young designer Milton Glaser in the mid-70s, on a voluntary basis, completely free of charge, created a simple, but at the same time incredibly popular logo. Thus, he expressed his love for one of the most beautiful cities in the United States, and supported the initiative of the city authorities, who sought to attract more tourists to New York. Over time, this sketch fell in love with many citizens who happily bought T-shirts, caps, jackets, and other things with this inscription.
An interesting fact is that Glaser sketched one of the most famous logos on a piece of paper while riding in a taxi. This first prototype of the "I Love NY" logo is now in a museum. contemporary art New York.
The NeXT logo was created in just 2 weeks
Company Founder Apple Steve Jobs also faced great difficulties in his life. If you don't know, he was even fired from the company he founded. But Steve never faltered, and even after leaving Apple, he founded another manufacturing company. computer technology– NEXT. The symbolic name is next. Probably, in this way, Jobs wanted to emphasize that he does not stop, and is ready to develop the next company with even more fuse. But today we are interested not so much in the foundation and development of NeXT as in the creation of the company's logo.
The famous graphic designer Paul Rand was commissioned to develop the logo. He gave Jobs a tough ultimatum: "You pay me $100,000 and I'll provide you with one version of the logo that suits you." As a result of such cooperation, the world saw the NeXT inscription made in the style of Jobs.
The work was accepted immediately, without any edits. The only thing that Steve noticed was the need to highlight the letter "E" in yellow.
It is worth noting that Paul Rand had previously designed logos for IBM (a huge computer corporation), UPS (a worldwide delivery service for goods), and a dozen other medium and small companies.
Rob Yanov and the Rainbow Apple
I am sure that each of you knows what the Apple logo looks like. And everyone knows and heard about the founder of the company, Steve Jobs. But few people can name the name of the one who created the world famous logo. We are sure that 9 out of 10 will say that Steve himself came up with a bitten apple, but this is absolutely not true. Apple had the original logo, which depicted Newton sitting under a tree and writing something. Steve did not like this option, because from a young age he gravitated towards simplicity and minimalism. As Jobs said, “Icons should be lickable.” This is exactly what he demanded from Rob Yanov, the designer working on the new Apple logo. The only wish he received from Steve Jobs was: "Don't make it sugary."
| We recommend reading: |
A few weeks later, several options were presented to the court, among which were rainbow apples (bitten and not bitten). Steve chose the option that seemed more original and interesting.
Now Apple products are used by hundreds of millions of people around the world, and their logo is one of the most famous and recognizable.
The most popular three stripes in the world
Adidas is a company that is a leader in the sportswear market. This is no longer just a brand, it is an entire industry that dictates the style of more than one generation of sports fans. For a very long time, the Adidas logo was a shamrock and three stripes. It is noteworthy that no designers and professionals were involved in creating the logo, and the concept itself was proposed by the founder of the company, Adi Dassler.
For almost 22 years, from 1972 to 1994, the logo was unchanged. But in the early 90s, under the dictation of new fashion trends, the company slightly reworked the “shamrock”, which had already become beloved by the whole world. Now the clothes sported an angular logo, which was made in the old traditions, while maintaining the theme of the three stripes. Since 2008, Adidas has been releasing a separate line of clothing and shoes called "Adidas original", which combines the fashion of the 80s, and the original logo created by Adi Dassler.
Three-beam star Mercedes
Mercedes was founded in 1926. But the logo that became known to the whole world appeared decades earlier. The official version says that the Mercedes logo means the trinity - earth, water and air. It was on the ground (in cars), on the water (in boats and yachts), and in the air (in airplanes), that engines produced at Mercedes factories were used. There is also an unofficial version, which says that for the first time the founder of Mercedes-Benz, Gottlieb Daimler, used a three-pointed star. He wrote a letter to his wife, and it was with this symbol, a star with three rays, that he marked the place where they would be new house. Gottlieb's sons slightly modernized their father's star and placed it on the company logo.
Pavel Durov and Vkontakte
And I would like to finish our review with the logo of one of the most popular social networks in the world, Vkontakte. It is incredibly simple, concise, conveys the essence of the company and its purpose. As Pavel himself said, it took no more than 10 minutes to create the logo. He took unobtrusive colors, blue and white, and made the inscription a standard font. As a result, we got a simple logo that is seen by more than 50 million visitors every day. social network"In contact with". Over time, the logo was further simplified, and just the letter "B" was left against the background of the company's already known colors.
| We recommend reading: |
One could continue this list by adding more than one hundred well-known logos of the most popular companies in the world to it. But we tried to choose the most interesting brands and unusual stories of creating their logos. We are sure that the article was interesting for you, and now you know how the logos of famous companies appeared.
Loading...