business & finance
Create an animation studio. And become a professional animator
Now, as well as in the future, the direction of CG will be in great demand. And so now you need to start recruiting creative team, unite together, share knowledge and develop each in its own direction. So we are four young people and after graduation we want to open our own company and start making money on animation. It is quite difficult, but at the same time very interesting. You will have to learn a lot: drawing, animation, programs, master perfect English. We have an artist, a fashion designer, a special effects master and I am an animator. And in order for your cartoons to start showing on TV, you will have to work very hard. All big companies started small and we need to start somewhere too. Subscribers and readers who are also crazy about animation and infected with creative enthusiasm, please do not pass by and support us on this difficult path, and maybe start moving up with us. Forward to the dream and not a step back!
Goal Accomplishment Criteria
Work in a studio after graduation and develop professional skills
personal resources
Computer graphics studio, creative team
Drawing set, books and video courses, computer and graphics tablet
Hungry enthusiasm and desire to achieve your goal
Irina Kornechuk
Project
By creation of innovative models of developing educational environment, ensuring the effective implementation of the main general education preschool programs education
Kornechuk Irina Viktorovna teacher
the highest qualification category.
Novosibirsk 2014
Target: Creation of a multi-studio to create films and presentations.
Tasks:
1. Draw up a business plan for creation of a children's animation studio.
2. Equip a room to accommodate the multi-studio.
3. Familiarize employees with the process creation cartoons and presentations.
4. Create material and technical base in the preschool educational institution for creation cartoons and presentations.
5. Enter in staffing position of director.
6. Develop new forms of cooperation between preschool educational institutions and social partners.
Short description project
The the project was developed to create a multi-studio, How means of development creative activity of children in the process creation own media product.
Project aims to achieve strategic milestones education and the formation of a developing educational environment, which ensures the effective implementation of the main general education preschool programs education. Organization of a new, meeting modern requirements, educational space for development children preschool age.
To obtain the expected result in the DOW conditions for the educational process have been created for maximum use educational potential, materials and equipment for development and self-realization of each child and correspond modern features pedagogical process and GEF project of preschool education:
Staffing Educational and methodological support Logistics development environment
Experimental animation studio teachers "MEDIA";
senior teacher;
Teacher speech therapist;
Initiative group of preschool teachers; -Internet resources;
Scientific and methodical literature, periodical literature;
methodical office;
Digital voice recorder;
Laptop;
Music Center;
DVD player;
A printer;
Digital camera;
Internet access. - audiovisual aids;
Attributes for musical and theatrical creativity;
Thematic sets of toys;
Informational facilities education and training.
Coordinated work with society:
Social partners Joint activity.
Parents of children - participants project.
Assistance in implementation project by parents (production of part of the attributes)
Experimental Animation Studio "MEDIA" Assistance in implementation project by the studio teachers
Relevance
According to a sociological survey conducted by teachers of our preschool educational institution, about 40% of all free time children spend at TV screens and computer monitors. The multimedia space today is the main carrier and translator of ideas about the world, about relations between people, and norms of behavior.
Due to the high susceptibility to visual images, due to the lack of life experience, a critical attitude to reality and due to a purposeful, calculated impact cartoon creators, children easily learn the scenarios offered from the screen and behavior patterns. Unfortunately, these models and scenarios often have a devastating effect on the psyche of children.
Undoubtedly, there is the responsibility of adults, on whom "multration" children. But if in early childhood we can control the quality of the films they watch, then later on we will not be able to completely protect our children from the media. Accordingly, in order to oppose something to this flow of information, it is necessary to form in children a certain internal filter, a moral core, a sense of beauty, aesthetic taste, and spectator culture.
But before asking the child to do conscious choice in favor of real works of animation art, it is necessary to teach him to understand the plot of the cartoon, to distinguish figurative means by which it is transmitted, to understand and perceive beauty and humor images created by animators. It is necessary to form a preschooler's view of animation from the position creative person having own experience creating cartoons.
Of the 120 children we surveyed, 100% like to watch cartoons and 80% would like them create yourself. The current level of equipment for children educational institutions , schools, kindergartens, houses of creativity, families allows you to try yourself in a new quality. As a result of the participation of children in such projects becomes the emancipation of thinking, development creativity, the formation of the ability to observe, fantasize, compare, experience what they see, reflect their impressions in creative works improve communication and socialization skills. Children begin to consciously choose their own "multration", seeing in cartoons not only entertainment, but also a hidden meaning, irony.
Relevant today - self-realization and social adaptation of preschool children in the process of implementation educational preschool programs education. Introducing children to social and cultural norms. Development interest and motivation of children in the knowledge of the world and creativity, the introduction innovative educational technologies in educational process DOW, promotes development of a harmoniously developed, initiative, emotionally stable, independent and socially active person.
The project allows you to meet the needs of children who want to participate in creation own cartoons. According to new educational standards and state requirements for subject- developing environment, the project will create conditions and makes it possible to use the equipment of the animation studio in the preparation of presentations, during matinees and children's entertainment, theatrical activities and GCD.
Formulation of the problem.
Computerization of early childhood is an objective reality today. How to include in preschool education information and communication technologies with minimal risks and maximum benefits. Answer - Creation own multimedia studio for joint creativity.
View project.
long term (7 months) group joint child-parent creative practice-oriented with a variable result.
Place of sale project.
municipal state preschool educational institution
"Kindergarten No. 443 combined type" city of Novosibirsk
Implementation period project.
Educational areas.
1. Communication
2. Socialization
3. Artistic and creative development
4. Cognition
Members project.
1. Initiative group of preschool teachers
2. Social partners - experimental animation studio
"MEDIA"
3. Children - pupils of the preschool educational institution
4. Social partners - parents of pupils, participants project.
Stages project
I. Preparatory stage
1. Drawing up a business plan for creation of a children's animation studio.
2. Preparing the premises for the children's animation studio.
3. Training of personnel to work with children in the children's animation studio.
II. main stage
1. Creation logistical support with the help of social partners - parents and teachers of the experimental animation studio "MEDIA".
2. Purchase necessary equipment, Supplies.
III. The final stage
1. Installation and connection of equipment to work on project.
2. Creation your media product.
Action Plan and Cost Estimate
Activity Timing Required resources Costs
(thousand roubles.) Result
Organization of a creative initiative group for the development project multistudio"Dolphin" October
2013 DOW staff Approval project to create an animation studio"Dolphin"
Preparation and decoration of the premises for the animation studio October
2013 The room is available Creation favorable conditions for the placement of equipment.
Draw up a cost estimate for implementation project
"multi-studio" October
2013 Employees of preschool educational institution Preparation for the purchase of equipment.
Familiarization of the initiative group of teachers of the preschool educational institution with the process of working on the cartoon 2013-2014 academic year. d. Teachers of the experimental animation studio "MEDIA"- social partners. 12 Increasing the professional competence of teachers in the use of innovative technologies
Acquisition of the necessary
equipment, furniture and consumables for
cartoon studios November-December
2013 Acquisition
digital
video cameras with a tripod 40 The introduction of modern innovative technologies to create a unified educational space allowing to develop a unified approach to the system of education and education in preschool.
Buying a laptop 14
Purchasing Wireless Microphones and Speaker System 70
Multstanok
for hand-drawn, plasticine
animations 60
Acquisition
interactive console and projector 65 Information Technology increase the motivation of preschoolers to educational activities , hence the level will increase. development cognitive abilities and the level of assimilation of the program.
Plasticine, watercolor, colored paper, cardboard, cereals. 50
Improving Efficiency educational process aimed at development children's creativity
Additional funding
Wage
The teachers of the experimental animation studio
Installation of equipment and December
2013 Equipped animation studio.
Mastering and practical application of multimedia technologies. 2013-2014 academic year Creation and viewing the first media product.
Expected Result
As a result of the implementation of this project, a business plan will be drawn up for creation of a children's animation studio, the premises were prepared, employees were trained to work with children, equipment and consumables were purchased and installed. The launch of the animation studio for creation presentations and animated films.
Joint activities in a children's animation studio are capable of develop the creative potential of the child, influencing cognitive activity, emotional-volitional sphere, forming needs and value orientations at preschoolers. Acquisition of additional equipment for collective creation presentations and animated films, the introduction of ICT in educational process, enable children to revive their ideas about the world, happiness and teach to interact with each other and with adults.
Animation studio will give the child the opportunity to discover talent - it means helping him find an attractive occupation, invest his time and energy in it, gradually complicate the conditions of classes and improve skills. So way, he will enjoy and succeed in his occupation, and it is possible that he will acquire, step by step, a profession for life.
In the future, adults and children will begin joint work to implement the common intent: creation own cartoons and other media products.
1. There will be no opportunity create necessary and sufficient material and technical base.
2. Social partners will not show interest in implementation project under the proposed conditions.
3. Difficulties in the selection and training of the initiative group from among the employees of the preschool educational institution.
4. Loss of interest in project directly by project participants - children.
5. Passive position of social partners - parents for implementation project.
Implementation principles project.
1. Universality - animation includes an unlimited number of activities.
2. Integrity - in progress creation cartoon erased the boundaries between certain types activities.
3. The relationship of creative and cognitive processes - Creation cartoon is not only creativity, but also research activity.
4. Development planning activities of children - the path from inventing a scenario to implementing the plan.
5. The formation of personal qualities - the targets that are defined by the Federal State Educational Standard of preschool education- the formation of such personality traits as initiative, sociability, perseverance, responsibility, diligence.
Strategy for achieving the set goals.
Most of the program material is implemented in the course of free communication with children through the organization of children's creative activities, in the process of speech games, productive activities, familiarization with computer technology mastering the skills of animation techniques. One of the types of cartoon creativity is inventing a new ending to a well-known fairy tale. At the stage creation of our first cartoon, it was important for us to teach children how to work together: make scenery together, come up with a plot, fairy tale characters, etc. During the discussion, we choose characters, decide whether the cartoon will be drawn or plasticine, or we will combine these figurative means.
Next, we complicate the task - we compose our own fairy tale and create based on her cartoon. This is a team effort. IN development speech creativity of preschoolers are used various methods and techniques: methods development children's speech creativity J. Rodari "Grammar of Fantasy", TRIZ methods, speech creative games.
By the end of the implementation period project children can independently take frame-by-frame shooting using a camera, they can independently record sound.
We invite parents and friends to the first viewing. They become active viewers, give advice, show a desire to become full members of the animation studio.
The result.
At the end project the preschool educational institution has its own animation studio, established the necessary material and technical base, an initiative group of teachers has been prepared, partnerships are being formed with the experimental animation studio "MEDIA", the parent-child team is united by a common idea and plans, is interested in continuing to work on creation own cartoons. Created two own cartoons. Children's requests create own cartoons, satisfied on this stage fully. The opportunity to be realized as a creative person is given to each child, the framework of ideas about the surrounding reality has expanded, new, non-standard skills for transmitting the information received have been formed. in preschool created conditions conducive to the formation of harmonious developed, initiative, emotionally stable, independent, creative and socially active person.
Perspectives.
Continue working on project, complicating the task - making cartoons based on the plots of children's songs and choosing new types of artistic and creative activities. For example, drawing with sand, semolina, simple geometric shapes, etc., thereby maintaining interest in this species activities, create new areas of development creative potential.
During the implementation project I adopted the method creation small clips or cartoons in the course of the GCD, as a final work, or following the results of work on the topic of the week. This well motivates children to be active, allows you to maintain interest in work, develops creative initiative.
We present to your attention the project "Cartoon".
The business plan is developed on the basis of the actual data of the operating enterprise.
Highly qualified employees with experience in the industry took part in the creation of the project.
The business plan complies with international and Russian standards(UNIDO, TACIS, EBRD, Ministry of Economic Development and Trade of the Russian Federation, Ministry of Finance, Ministry of Construction, Ministry of Agriculture) and adequately present your project in Russian and international banks, as well as government agencies at all levels.
If necessary, the specialists of our company will make adjustments to the financial calculations and the descriptive part of the project in a short time in order to ensure that the business plan fully complies with your parameters.
The project is provided in the format of working files, in which you can make changes yourself or by qualified employees: a financial model (based on Excel) and a Word (Powerpoint) file.
Main parameters of the project:
Quantitative indicators: 0
Investment size:- in dollars 3 633 652
- in euros 2 675 242
- in rubles 112,000,000
Payback period of the project, years: 2,2
Basic document settings
- Number of pages - 67
- Number of charts - 25
- Number of tables - 19
1 CV
1.1 Purpose of the project
The project involves the creation of a full-length animated 3D film "ХХХХ".
A story in the XXXX genre, designed to be perceived by viewers of all ages and nationalities. The project "ХХХХ" does not have any national color and is multicultural.
The film "ХХХХ" is based on a wonderful story of the famous writer and screenwriter XXXX (the author of "ХХХХ" and "ХХХХ"). The name of the screenwriter, of course, will attract the attention of Russian and foreign media already at the initial stage of work. To work on new version The well-known American screenwriter XXXX will be involved in the script (XXXX - he has more than 300 scripts and episodes of animated films, including XXXX, XXXX, XXXX, XXXX).
Russia, Europe and Asia are considered as the main territories for film distribution. Theatrical distribution in the United States is also possible, however, is not considered as the main goal of the project.
1.2 Project participants
Production will be handled by one of the oldest Russian animation studios XXXX. The studio has experience of cooperation with XX, XX, XX and XX companies.
The film will be co-produced and co-produced by major animation company XXXX. Assistance in promoting the film to Western markets will be provided by a well-known producer and director XXXX (XXXX) - the head of the company XXXX (XXXX).
Film distribution in Russia and the CIS will be handled by one of Russia's largest film distribution companies XXXX (a network of cinemas XXXX). A preliminary contract and a letter of guarantee have already been signed. The project is supported by XXXX (contract signed).
1.3 Prospects for the development of the project
At the moment, a scenario package has been formed (5-6 very interesting stories), which can be implemented in the next 4-5 years.
1.4 Market
Animated films box office and box office projections
The total box office of animated films in the Russian film distribution grew by 66.8% over the year - from 3.62 billion rubles in the XXXX to 6.03 billion rubles in the XXX. At the same time, the box office of Russian cartoons increased more than seven times: from 96.8 million rubles to a record 721.9 million rubles (2.4% of all films released in the 20th century). Foreign releases added 50.8% to 5.3 billion rubles.
According to "ХХХХ", the collections in cinemas in the CIS will amount to 15 million US dollars, of which 8 million is the share of the copyright holder.
1.5 Project financing
Need for financial resources and financing structure
The need for financial resources for the project is 112,000.0 thousand rubles.
It is planned that this project will be financed by:
- own funds - 7,000.0 thousand rubles;
- funds XXXX - 15,000.0 thousand rubles
- funds of XXXX company - 30,000.0 thousand rubles;
- investor funds - 60,000.0 thousand rubles.
Conditions for raising funds
Attracting investor funds takes place in stages in accordance with the following schedule:
- November XXXX - 10,000,000 rubles;
- March XXXX - 20,000,000 rubles;
- June XXXX - 20,000,000 rubles;
- March XXXX - 10,000,000 rubles.
Terms of repayment
The repayment of the investor's funds is carried out in January XXXX in full.
Repayment of interest on a loan
Interest on the investor's funds is not charged.
1.6 Analysis of the project cost structure (revenue distribution)
Most in a simple way to analyze the main cost streams and their share in the total cost is the analysis of the distribution of total revenue for the project period (3 years). The structure of the distribution of revenue into the main cost groups and profits in descending order will look like this:
- investments - 51.77%;
- profit - 34.95%;
- taxes - 13.27%.
1.7 Project indicators
The economic efficiency of the project was confirmed by calculating the traditional financial indicators used in the project analysis.
The project calculation horizon is 36 months (3 years). The investment period of the project (until the launch of the project) is 25 months (2.1 years). The working period of the project (from the moment of launch) is 11 months (1 year).
Table 1. Financial and investment indicators of the project
| № | style="text-align:left;">Name of indicator | Indicator value |
|---|---|---|
| 1 | Project calculation horizon, years | 3,0 |
| 2 | Project calculation horizon, months | 36 |
| 3 | The amount of capital invested in the project (LDC), rubles | 112 000 000 |
| 4 | Revenue for the project period (SP), rubles | 214 392 000 |
| 5 | Net average op. income per quarter (NAOR), rubles | 66 504 661 |
| 6 | Average cash balance funds per quarter (ADB), rubles | 8 993 570 |
| 7 | Net profit for the project period, rubles | 74 932 475 |
| 8 | Net income (balance Money(NV)), rubles | 89 932 475 |
| 9 | Average profitability for the project period | 35,0% |
| 10 | Discount rate (DR), % | 11,0% |
| 11 | Net present value (NPV), rubles | 42 164 154 |
| 12 | Average rate of return on investment (ARR) | 22,3% |
| 13 | Return on invested capital (ROI) | 66,9% |
| 14 | Profitability Index (PI) | 1,41 |
| 15 | Internal rate of return (IRR) | 27,8% |
| 16 | Modified ext. rate of return (MIRR) | 47,1% |
| 17 | Payback period of the project as a whole (PBP), months | 26 |
| 18 | Payback period of the project as a whole (PBP), years | 2,2 |
| 19 | Discounted payback period for the project as a whole (DPBP), months | 26 |
| 20 | Discounted payback period of the project as a whole (DPBP), years | 2,2 |
| 21 | Payback period of the project from the moment of launch, months | 1 |
| 22 | Payback period of the project from the moment of launch, years | 0,1 |
| 23 | Discounted payback period of the project from the moment of launch, months | 1 |
| 24 | Discounted payback period of the project from the moment of launch, years | 0,1 |
1.1 Purpose of the project
1.2 Project participants
1.3 Prospects for the development of the project
1.4 Market
Animated films box office and box office projections
1.5 Project financing
1.6 Analysis of the project cost structure (revenue distribution)
1.7 Project indicators
2 PROJECT DESCRIPTION
2.1 Technology
2.2 Key project success factors
Animation quality
Plot of the film
The quality of directing, staging and script
Cost-to-income ratio
Promotion of the film in the national and global markets
3 COMPANIES - PARTICIPANTS OF THE PROJECT
Studio "ХХХХ"
XXXX Film Company
4 TEAM
5 MARKET OVERVIEW
5.1 box office box office in Russia
5.2 Growing popularity of domestic film production
5.3 Animated films
5.4 Development of cinemas in Russia
5.5 Forecast of the development of the Russian film distribution market
5.6 Global market
6 PROMOTION AND REVENUE GENERATION STRATEGY
6.1 Target audience
Cinema owners
Viewer
Characteristics of the target audience
6.2 Promotion abroad
6.3 Formation of the profitable part of the project
Cinema rental
Additional rights
7 INVESTMENT PLAN
7.1 Volume and structure of investments
8 ORGANIZATIONAL PLAN
8.1 Project management (enterprise management)
8.2 Stages of project implementation
9 COMMERCIAL PLAN
9.1 Types of income received from the project
9.2 Income parameters
9.3 Pricing policy
9.4 Structure and volume of income
10 PROJECT COSTS DURING OPERATION
10.1 Analysis of the cost structure of the project (revenue distribution)
10.2 Break-even point analysis
Break-Even Analysis Assumptions
Break-even analysis for the whole project
10.3 Analysis of the budgetary effectiveness of the project
11 FINANCIAL PLAN
11.1 Conditions for attracting investment resources
11.2 Cash flow plan indicators
11.3 Profit and loss plan indicators
11.4 Financial indicators of the project
12 PROJECT RISK ANALYSIS
12.1 Factors affecting the company's performance
12.2 Quantitative risk analysis (sensitivity analysis)
1 LIST OF FIGURES AND TABLES
1.1 List of tables
Table 1. Analysis of the cost structure (in relation to revenue)
Table 2. Financial and investment indicators of the project
Table 3. Distributors of the "ХХХХ" project
Table 4. Animated films box office in XXXX
Table 5. Box office receipts and production costs of animated films in the world
Table 6. Projected returns under various implementation scenarios
Table 7. Investment budget
Table 8. Calendar and financial plan
Table 9. Income parameters
Table 10. Sales prices finished products
Table 11. Parameters of other income
Table 12. Structure of income by areas of activity for the project period
Table 13. Income plan
Table 14. Taxes
Table 15. Analysis of the cost structure (in relation to revenue)
Table 16. Distribution of tax payments by budget levels
Table 17. Financial and investment indicators of the project
Table 18. The impact of changing individual parameters on project performance indicators
Table 19. Project sensitivity analysis
1.2 List of figures
Figure 1. Structure of distribution of proceeds from sales to costs and profits
Figure 2. Payback of the project, rubles
Figure 3. Scheme of the formation of the added value of a film product
Figure 4. Project "XXXX". Geographical distribution of income, thousand dollars
Figure 5. Project "XXXX". Income items in the CIS and Baltic countries, thousand dollars
Figure 6. Dynamics of the box office of film distribution in Russia, million dollars
Figure 7. Average movie box office, million dollars
Figure 8. Dynamics of cinema attendance in Russia
Figure 9. Growth dynamics of the average cost of a cinema ticket
Figure 10. Dynamics of shares of Russian films in general distribution
Figure 11. Growth in the number of modern screens
Figure 12. Channels marketing communications
Figure 13. Structure of investment costs
Figure 14. Stages of project implementation
Figure 15. Schedule for financing investment costs, rubles
Figure 16. Schedule for financing investment costs, rubles
Figure 17. Film production scheme
Figure 18. Revenue structure
Figure 19. Structure of tax payments (over the project period)
Figure 20. Distribution structure of sales proceeds for costs and profits
Figure 21. Break-even point of the project as a whole, rubles
Figure 22. Structure of tax revenues of budgets of all levels (over the project period)
Figure 23. cash flows according to the project, rubles
Figure 24. Payback of the project, rubles
Figure 25. Critical deviations of key project factors (in terms of NPV)
Developing a cartoon, albeit a very short one, is a very difficult task. But even it fades before the task of creating a new animation studio. However, at the webinar, Pavel Muntyan lifted the veil of the mystery of this problem and gave some important advice. If someday you are going to open your own studio, you should definitely read this article.
Step One: Creating a Quality Product
Opening an animation studio is an extremely expensive story that needs appropriate funding. However, no one will invest a large amount of money in a newly born startup. This is due to risks that cannot be minimized. It is better to start with small steps and small budgets than to get carte blanche to create a dream project right away and get into trouble with it.
In general, at first, no matter how much you dream about opening Disney or Pixar, you will have to come to terms with reality and understand that such mastodons have been grown for decades. With this awareness and a clear understanding of what you want to do, start looking for active and interested people who will help you in this endeavor. The main task at the beginning of your journey should be the creation of a small short cartoon, which, for all its simplicity, will have to have well-written characters and a clear story.
Step Two: Finding Investors
If you have your first quality product on hand, feel free to enter the market with it and attract investors. It is better to look for them in the USA, no matter how fantastic it may sound. The thing is that Hollywood controls more than 15% of the global multimedia world. And this is a huge figure, since the remaining 85% are scattered in different parts of the world, nowhere having such a powerful influence.
Moreover, only in America there is a unique phenomenon for the entire film industry. Firstly, investors with a budget of about ten million dollars are not listed there, they are simply not taken seriously, so you can definitely find yourself a partner with a decent amount of money in your pocket. Secondly, only here it is often startups that dictate the terms of the deal, and not investors. It is impossible to imagine this anywhere else, but in the USA it is a common practice, because startups are the main source of ideas.
Step Three: Opening Your Office in the States
Arranging with an investor - is only half the battle. Much harder to keep him. Hollywood is a huge market that is hard to trust for newcomers. Rest assured, if you negotiate with a person and then go abroad, thinking that he will continue to finance your cartoons anyway, then all your work will be wasted. You will no longer be interested in him. Because no one is going to work in eternal impermanence there. Who will guarantee that you won't just run away with the money you earn?
So the creation of an office in the states is a completely logical and reasonable step. It is not necessary to transport the whole team there, but it is necessary to leave your man, the producer-ideologist, in Hollywood. He will promote a startup, look for new investors and constantly confirm your status.
Well, if you have followed all these steps, you are on the right track and you will definitely succeed soon! The main thing is not to get hung up on the desire to quickly become a competitor to Disney. Develop, learn from your mistakes, take small steps and one day, after years of long and fruitful work, your studio will definitely stand on a par with the largest representatives of the industry.
Soviet animation and its traditions contain deep roots. The Russian market, as they say, has not yet settled down. Many professional animators have to look for income from commercials in commercials to "adult" cartoons and mobile animation.
Igor Ganzha has been the owner of the Antimult Msk studio since 2008. He bought the studio from the former co-owners and joined the project, the annual turnover of which amounted to $ 1.5 million. He was going to cover new areas for the sale of his goods, one of which is the creation of cartoons at the request of TV channels. Antimult Msk actively works with all media. The studio also worked with the Advertising Industry magazine, the Mail.ru Internet portal and others.
IN this moment participants on Russian market animations in search of earnings. Few are lucky. For example, the cartoon "Ilya Muromets and the Nightingale the Robber" grossed $9 million at the box office, which is a good estimate for Russia.
You may be wondering where the money is being made from? The answer is simple, advertising. After all, it is she who brings the main money in the animated environment. Even many animation studios in Russia have portfolios that contain various videos.
If you think about it, then advertising makes a profit in a cartoon environment. Here, for example, Alexander Timofeev, CEO animation studio "Tunguru", said: "Advertising is the most profitable point, an appendage of strength to start-up studios." Animation studio "Tunguru" was involved in advertising, and the release of music videos.
Everything would be fine if it were not for animation competitors on the market - video spots. After all, animation is a handicraft that costs more than ordinary commercials. This process has its own difficulties. Inexpensive ads will cost 5 thousand dollars, since each second costs at least 400 dollars, based on this, such work is much more expensive. There are cheap cartoons too, 15 seconds out for $750. At the same time, the final result will be discreet, no details, improvements, and background.
If advertising business rises upstream, and constant orders will come in, keeping the operators busy, then in this way the studio will be able to earn good money. Minor studios can release up to 3 videos per month, which allows you to make a turnover of up to 50 thousand euros. But the client does not like to order a simple animated advertisement, because he considers it not serious. Therefore, no matter how sad it sounds, such a stereotype covers the whole world. To do this, you have to endure a strong rivalry.
Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:
Perhaps the studio is able to survive at the expense of some large clients for whom animation in advertising is not an empty phrase. However, this is a risk. A small number of orders will not give confidence in tomorrow, and in one moment all this can collapse. Only those who have achieved recognition on TV can get out of this situation.
To a certain extent, cartoons were and are part of television, but at the moment the benchmark is towards the adult generation. The Tunguru and Antimult companies have proven themselves remarkably well in this area. All this thanks to the well-known to this day actress Nelli Uvarova, who played the role of Ekaterina Pushkareva in the TV series "Don't Be Born Beautiful." After it was shown, the series became famous, and the animation studio "Tunguru" set about creating a parody of the series. Supporting a TV series was originally an idea, but the series soon dropped in ratings and became less famous as it took on a life of its own. And then it was decided to release new episodes of this series, which made it more likely to be optimistic about the future.
In addition to all this, the studios intend to produce animated series for a group of people aged 16 and over. Not fully understanding the true possibilities of such animation, TV channels of various kinds of projects show significant caution. And in many ways, the price plays a major role, since a decent cartoon has a price of 200 - 300 thousand dollars, which is considered much more expensive than ordinary TV shows. The animated environment has very little air time, only 5-10 minutes. The 2x2 channel is actively engaged in buying all the cartoon content from Russian animators, having earned itself considerable popularity among children and adults. But still, the channel is not ready to buy out the rights to content or invest large amounts of money to support animation studios, since the issue of price is aggravated.
There is another source of income as well. For example, let's take the Percemolka animation studio, which was born in 2007 and offered its work to Channel Five. On the one hand, this is considered cost-effective, since the channel was able to buy content at cost. You might think that everything is bad... Nevertheless, there are people who believe that not everything is lost for Russian animation. The way out here is not recognition on TV. Such a demand for products is born only in potential customers. It is believed that animation will be able to take a major leap forward in the near future through the development of the Internet, Mobile TV, and so on. Bypassing TV, you can acquire your consumer, which means continuous orders for studios and opportunities for stable growth and development in the future.
There are channels that work on mobile network, this can also be attributed to the sales market. However, animation currently has a small percentage on any TV channel, and the conclusion suggests itself that animation is still only a small part of mobile channels and information.
Now Russian animation continues its way in improving its qualities. New ideas and options for stable income are being developed, this allows you to look forward optimistically without looking back. But this has to be said in the future tense.
But still, I would like to hope that everything will work out, and Russian animation will take pride of place on television and computer screens. In the meantime, we will observe how she moves towards this goal.
Loading...